- one of the most dynamically developing and demanded directions for today.

If you are thinking about opening a catering establishment in the absence of a lot of capital to open a good restaurant, we advise you to pay attention to the burger format.

Why burgers? Let's figure it out.

The high pace of life of a modern person in a metropolis creates a demand for food in all kinds of eateries.

But not all residents of big cities would be happy to go to lunch at McDonald's or KFC, however, they would not refuse to have a bite of this format of food on the go.

Establishments where the main focus is the preparation of burgers - cutlets from good meat on a special bun, with the addition of various sauces and fillers, are in great demand today, and in terms of quality of preparation and taste they surpass the well-known economy class fast food.

Burger, french fries, coffee or sweet soda - the desired menu for today's hot establishment Catering. Establishments of this nature are always in good demand among the population due to their palatability, speed of preparation and the opportunity to have a bite to eat in convenient location Anytime.

Such fast food as burgers, which came from America, until recently caused associations with McDonald's and other world famous restaurants. fast food, and today establishments of this type open almost on every corner.

How to open your bar from scratch - see the instructions.

Large restaurateurs also saw great potential in burgers, for example, Arkady Novikov opens FARSH establishments in Moscow, Alexander Rappoport opened Voronezh, the famous rap artist Timati launched BlackStarBurger, and popular coffee shops and restaurants began to increasingly introduce burgers, sandwiches and other dishes into their menus, which You can take it with you if you wish.

How to open your own burger, see this video:

Reasons for opening a burger joint and running such a business

Consider the benefits of opening a burger joint and answer the question why the popularity of this line of business is growing rapidly:

1. Ease of preparation. Opening a burger joint is much easier than a full-fledged restaurant. There is no need to think through a complex menu that includes dishes various kinds and cooking methods.
   It is enough to have good burger recipes, quality meat, freshly baked buns, fresh ingredients and a relatively small kitchen in stock. Burgers are easy to make and take minutes to prepare.
   In restaurants and sushi bars, it takes 20-30 minutes to prepare hamburgers to order, while in a burger shop, a much larger number of people will have time to get a portion of fast food during this time.

1. Availability. To date, getting good marbled beef in Russia has become much easier than before.
   Growth of own Russian production quality meat allows you to use fresh, high-quality and relatively inexpensive ingredients for making hamburgers.

1. Burger does not require a large space for cooking. Opening a mono-product restaurant is much more profitable than a restaurant with a full menu, also due to the low amount of product write-offs.

Stages of opening a burger

So you've decided to open a burger joint.

Consider the main stages of the opening and all the problems that may arise during the preparation for the opening:

1. You should start the path of creating a burger joint with the official registration of a business. You have to choose.
   Preference is usually given to the first option. The taxation system for such catering establishments is chosen as UTII.
   To register an individual entrepreneur, you must visit the Federal Tax Service with a passport, submit an application and pay a state duty (800 rubles).
   If everything is done correctly, you will receive a certificate of status individual entrepreneur in just a few days.

• medical books from employees;
• permission from the fire department;
• permission from SES;
• for the sale of alcoholic beverages.

How to open a popular burger place, see this video for tips and ideas:

1. The next step will be recruitment. The work is not difficult and does not require a high degree of professionalism, so it is recommended to hire guys and girls who will be happy to do their job.
   At the initial stage, 2 managers, 2 cooks and 4 hall workers will be enough.
2. At the next stage, you need to take care of the equipment and raw materials for making burgers. It is necessary to purchase refrigeration equipment, tables for cooking, grill, vegetable cutter, slicer and deep fryer for french fries, dishwasher, oven, food processor.
   Think about who will supply you with quality meat and other ingredients.
3. Creation advertising campaign. the best advertising such a fashionable format as a burger will become advertising on the Internet and in in social networks where most young people spend their time.

It is possible to attract popular bloggers to promote your business. Create promotions, arrange delivery and use all the latest marketing tools.

How to appoint a person in charge fire safety- read.

Opening a burger franchise

Sometimes it is easier for aspiring businessmen to open a burger franchise than to create a business from scratch. Many popular chains are interested in expanding and entering the market of other regions by selling their franchises.

If you have a large enough capital, large restaurants such as Burger King, for example, can be considered for buying a franchise.

At the same time, the franchise buyer has at his disposal ready business plan, ongoing support, a ready-made advertising campaign and a ready-made menu.

The advantage of a franchise is that its buyer can be sure that the idea will work, he does not need to figure out what and how best to do it, where to invest.

Of the minuses, one can note monthly royalties in the form of a percentage of profits, as well as mandatory compliance with the requirements of the franchisee.

Business plan with calculations

Experts say that opening a burger shop will cost 3.5-9 million rubles. But buying used equipment can save you a lot of money.

The average price of a burger in such establishments varies from 250 to 600 rubles.

At first, the monthly profit, as a rule, does not exceed 30-50 thousand rubles per month, but with constant development it increases significantly. Payback can be achieved in about 2 years.

And that's a good return.

Let's calculate the approximate costs that will have to be incurred when opening a burger area of ​​100 square meters in 2017-2018:

Room rental - from 40,000 rubles;

The cost of one simple burger is about 180 rubles:

• Roll - 15 rubles;
• Cheese - 10 rubles;
• Sauce - 40 rubles;
• Minced meat - 75 rubles;
• Tomatoes, cucumbers, salad - 40 rubles.

The cost of equipment and furniture (rub.):

• Refrigerator table - 164 thousand;
• Refrigerator - 125 thousand;
• Water heater - 21 thousand;
• Thermal showcase - 180 thousand;
• Grill - 820 thousand;
• Deep fryer - 700 thousand;
• Oven oven - 130 thousand;
• Scales - 14 thousand;
• Bathtub for washing dishes - 30 thousand;
• Refrigerator checkpoint - 180 thousand;
• Food warmer - 60 thousand;
• Dryer - 10 thousand;
• Furniture - for the bar and kitchen - 800 thousand rubles

Thus, the purchase of equipment will cost about 3,000,000 rubles.

Employee salary:

• Manager (2 people) - 35,000 rubles;
• Hall employee (4 people) - 20,000 rubles;
• Cook (2 people) - 100 rubles per hour;
• Technical staff (1 person) - 12,000 rubles.

Business Profitability

In such establishments, the average check is 250-400 rubles per person. The number of clients per day can reach 600-700 people.

It turns out that in a month you can earn about 700,000 rubles. In this case, the net profit will be 300,000 rubles per month, and the investment will pay off in a year.

How to create your own business for a novice entrepreneur - tips.

Outcome

The fast food business is currently experiencing a big boom due to a new fashion trend that is very popular among young people.

Creating a burger restaurant with diligence and constant development will bring a good income, and the institution itself can fall in love with thousands of customers.

The well-known restaurateur Arkady Novikov claims that the main thing in this business is high-quality meat and good buns. In this case, there will be no release from visitors. Good luck!

If you are thinking about starting a small business, then there are many options in stock. Retail can be exciting and lucrative, but nothing moves faster than food industry. Now, when you have already decided to open a restaurant, you need to decide on the style of its cuisine.

And if you are like us, then the solution will be simple - burgers. Why exactly hamburgers? Let us explain the reason and how to open a burger joint.

Reasons to open a burger restaurant

1. Favorite American food, which every year is becoming more and more popular in other countries

Since its inception, hamburgers have been considered American food, except for a brief period in the 1900s when Upton Sinclair exposed unsafe and unsanitary conditions in meat industry. However, people weren't against hamburgers, but against meat processing methods. Like baseball, Americans will always love hamburgers, and what they always love is also to the taste in most other countries. This indicates a stable consumer market.

2. Hamburgers are easy to make

In burger restaurants, there is no need to do anything special, except for really good burgers and fries. Luckily, burgers are relatively easy to make and don't take long to cook. All you need is fresh meat, fresh buns and fresh ingredients and you can make a fantastic burger in minutes. Sushi bars, Italian and French restaurants will take several minutes to prepare and serve the dish. In a burger restaurant, you will be able to make burgers and serve many more customers during this time.

3. Large selection of hamburgers

Burger restaurants today are not the restaurants they used to be. Gone are the days of the simple cheeseburger with lettuce, tomato and ketchup. Now we are the era of hamburgers with endless choices for all tastes. The job of a burger restaurant is no longer about your food being ordinary and simple, now many burger restaurants offer special sauces, gourmet toppings and unexpected combinations. Hamburgers may seem simple, but they are definitely not. And this is not just an unusual combination of a cutlet with potatoes laid on top, fried eggs, pineapple and so on.

4. Hamburgers aren't just for meat lovers

If you are worried that the market will be limited to meat lovers, then feel free to cast aside doubts. You can already find really fantastic veggie cutlets on almost every menu (just check out ours!), it will surely please any vegetarian. And even if you are a meat lover, you will still be pleasantly surprised by the filling of a vegetarian hamburger.

Hamburgers aren't limited to just beef. Today you can find hamburgers stuffed with lamb, pork, and even bison. If you don't eat red meat, you can try the juicy chicken burger; if you're a pescatarian, you can try the salmon burger. Regardless of dietary restrictions, you will be able to find your perfect burger. Our menu includes 11 burgers, ranging from traditional beef burgers to burgers with spicy merguz sausages, which makes it possible for absolutely everyone to visit our restaurant.

Hamburgers are an American classic that everyone loves. There are so many different types of meat buns and truly fantastic veggie burgers on the market today, and they play a really important role.

If you want to open a burger joint from scratch, then it doesn’t always make sense, as sometimes it’s better to buy a ready-made franchise.

What do you need to open

So what does it take to open a burger joint?

Real estate

One of the main aspects of any restaurant is its location. The space you buy, rent, or build can affect everything from how people recognize a diner, to physical capacity and service capabilities. Here are some questions you may be interested in:

Brick or wagon? The growth in food truck production has enabled food service operators to expand beyond the brick-and-mortar stores. Starting costs per van are lower, however, obtaining the necessary license to operate can be difficult in some areas of the country. A brick-and-cement building costs more, but it is easier to get a license for it. The small footprint of the van is another point to consider when lowering launch costs.

Rent or buy? This question largely depends on the available capital, because renting a building or a van will require much less investment than buying them. But if you rent a space, property, or van, you will be limited in how you can change it. Buying a van or a building gives you more flexibility to make changes, but if the business fails, the volatility in the real estate market can weigh in on your losses. If the real estate market has a positive trend, then the sale of real estate can offset some of your costs.

Where is the people? Regarding the potential location of your premises. How many people live or work in your immediate area? Does the property have a good view from a busy street? How is traffic moving? Do you have enough parking space? And if the public can't find it, then even the perfect space won't get you much.

How much space do you need? It is important to take into account the space both in the kitchen and in the dining area. You must be sure that you can accommodate and serve a sufficient number of customers, making the necessary profit, and that the kitchen has room for the necessary professional equipment, which will be needed for cooking in the required volume. According to Total Food Service, most restaurants need 40% of the total area for kitchen and storage, while the remaining 60% is used for recreation and customer service.

Burger equipment

Investing in the right commercial kitchen equipment is one of the biggest steps in starting a burger joint. Your kitchen equipment will determine its workflow and production capacity, and some types of equipment will even affect the taste of food. Listed below are just some of the equipment and accessories you may need when comparing options.

Commercial refrigeration equipment can be in the form of refrigerators with drawers, counter models and cold rooms. Commercial freezers come in the same format, but there are models with a lift-up lid. The type of refrigeration equipment needed is determined depending on the space and amount of food to be stored. You can also invest in a burger maker that keeps toppings and other ingredients cool until they are needed, and it also frees up a surface for making sandwiches.

Commercial grills can be on charcoal, with a frying surface and outdoor. Grills on charcoal and with a frying surface can be electric or gas, and the outdoor grill is heated charcoal or gas. The right grill for your burger grill can bring the desired flavor to your burgers.

A vegetable cutter can make cutting fresh burger fillings more efficient, such as cutting tomatoes and onions. The french fry cutter is a more specialized slicer that will allow you to serve freshly cut french fries required size and forms.

For a burger joint, finding the right commercial air fryer to cook perfectly crispy fries and other dishes is essential. Table and floor models are available and can be powered by electricity or gas.

A commercial dishwasher quickly and easily cleans and disinfects, and ensures compliance with all hygiene standards regarding dishwashing. She disinfects the dishes with chemical substances or boiling water. There are tall door dishwashers for large volumes and built-in dishwashers for tight spaces.

The hamburger press makes it quick and easy to prepare burgers. There are models for different sizes hamburgers and adjustable models.

Choose your restaurant furniture carefully to balance comfort and aesthetics. Restaurant tables are sold in one piece or with a split top and base to create the perfect arrangement. Choose between stools and bar stools so that customers have a choice to suit their preferences. Also stock up on high chairs for younger visitors.

Permits

As in any catering, you will need basic permits from the fire department, SES, as well as a license to sell alcohol. The rest of the documentation may relate to redevelopment and construction.

Marketing your business

Marketing is one of the most important aspects burger opening. If you decide to open a franchised location, then the company will help with marketing, as well as provide promotional packages and support. However, if you open up in your own concept, then you will need to create a slogan yourself. Building a brand will help customers remember you, so it's important to keep the restaurant and any promotional materials consistent.

The internet is a powerful marketing tool and many people search for restaurants online so it cannot be ignored. A locally search-optimized website and social media activity can easily increase sales. When you first open it, you will be able to create a local press release, launch a huge special offer to attract potential clients, and even invite local food bloggers to a free food tasting in exchange for a review. Naturally, you need the first customers to attract more and more new ones. Run a text or email newsletter, and create loyalty programs with coupons and promotions to encourage customers to come back again.

Don't forget these additional services like home delivery. Perhaps you will also like the concept of a takeaway restaurant.

Many people think that building a business in the production and delivery of pizza and hamburgers is a long-weary topic. And this area of ​​business is too developed. In fact, there is still a huge field for activity. Firstly, the entire business for the production and delivery of hamburgers and pizza is built in two ways. Some entrepreneurs want to do business from start to finish.

Others simply reheat semi-finished products in the microwave. At the same time, it is worth noting that the second group earns more, because it manages to serve much more customers in an hour, and offers a cheaper version of the product. Those who do everything themselves in order to survive in this field try to emphasize that the pizza is tasty and of high quality, made using a special technology, and its cost is not prohibitive. And hamburgers are presented in a wide range so that everyone can choose between pizza and a sandwich.

Basically, the pizza and hamburger production and delivery business belongs to favorable direction. The margin can be up to 1000 because the production cost is low. Therefore, when starting a business, it is necessary to focus on the presence of competitors in the selected area, offer a new direction in order to differ among similar firms, and also correctly calculate logistics.

Production room.

This issue needs to be given due attention, since it is important to cover several areas at once. You can rent a room from 60 to 200 square meters. The first option is suitable for a mini-pizzeria, and the second for quite serious production facilities. At the same time, in both cases it is necessary to give space for a small office space, food will be taken orders for delivery.

It is best to rent a separate room, based on former cafes or canteens. It is important that all communications are equipped in the room, a ventilation system is established, as well as heating, in order to be able to work in cold weather.

The premises must be regularly cleaned, meet the requirements of sanitary and fire safety. Conventionally, the entire area should be divided into a production area, a department for storing raw materials and products (there should be created special conditions for this), as well as the administrative zone.

Depending on the chosen location and area, about $ 250-500 will be enough to pay for the rental of the premises. Plus, to this amount, you will need to add $ 150-200 for utility bills. AT winter period will be almost twice as much.

Equipment and technique.

Of course, a convenience food pizza delivery business will only require a microwave oven to operate. But, if you support the group that wants to offer the consumer quality products at an affordable price, then it will be necessary to invest some money in the purchase of specialized equipment:

1. Pizza ovens (2-4 units) - from $500 per one;
2. Ovens for baking buns for hamburgers - $400 per unit;
3. Spiral dough mixer (1-2 units) - from $1.2 thousand;
4. Refrigerator table (modern version to save space and functionality) - from $2,000;
5. Pizza press - $4,000;
6. Inventory for making pizza and hamburgers (cutting boards, knives, containers, dishes, containers, and so on) - from $3,000.

In addition to equipment and inventory, it will be necessary to buy transport for pizza delivery and special thermal bags. Some entrepreneurs offer staff to use their own transport, but it is better that the company had its own on the account.

For starters, you can buy 2-3 scooters. We need powerful, but budget options. Unit cost will start from $1.5 thousand. To buy cooler bags, you need to add another $300-500. In total, for equipping with everything necessary, entrepreneurs are counting on the amount of about $25,000.

Raw material.

If you produce high-quality pizza and hamburgers, but you must offer exceptionally tasty raw materials. Most pizzas and hamburgers are based on the following products: tomatoes, tomato paste, ketchup, meat (chicken, pork, beef), cheeses (hard, soft, semi-soft), mushrooms, herbs, premium flour, mayonnaise, sour cream, corn, fruits , vegetables, salt, sugar, spices, sausages, fish, seafood and so on.

It is beneficial to immediately develop a menu and buy in bulk what you need. You can buy from local suppliers, and use refrigerators for storage. Don't buy too much large quantities, because you can get low-quality pizza and hamburgers, which can negatively affect the company's reputation. In total, about $ 2-3 thousand are invested in the purchase of raw materials.

Staff.

For a small pizzeria, there is enough staff of up to 10 people. These will be drivers - 2-3 people, cooks - 2-3 (to work in shifts), cook assistants - 2 people, a cleaner, managers, security guards.

Chefs will play the most important role in serving pizza and hamburgers. Here we need clean, neat people with wholesale and skills. They will develop the recipe for each pizza. And the demand will depend on the quality of their work. You also need to play it safe so that people do not eat too much at work and do not steal.

To do this, you need to put your person on guard or invest in the installation of surveillance cameras. It is necessary to allocate about $4,000 to pay the staff, taking into account the shift work schedule.

Good advertising will generate real demand. It is most profitable to create your own website, present the entire range of products and make the possibility of ordering online. Distribution of leaflets in your region will also give its business. Here, too, it is worth approaching with uniqueness. You can make not just square leaflets, but booklets of an unusual shape. For example, in the form of a delicious pizza.

It is important to present an example of your pizzas and hamburgers, better as it will be in reality. Can be rented outdoor advertising, be printed in magazines or newspapers, use advertisements on radio and local TV channels. The main thing is to focus on the fact that you cook pizza from beginning to end on your own and it is really tasty.

It is also worth offering promotions to customers. This is a temporary discount (5-15%), a gift for each customer (most often it is Coca-Cola, but you can be more original and offer a hamburger or just a keychain), promotions in the form of buying three pizzas for the price of two, and so on.

Starting costs.

Own pizza businesshamburgers, as well as home and office delivery of such products entails the following investments:

1. Room rental - $400-700;
2. Purchase of machinery and equipment - about $25,000;
3. Purchase of raw materials - 2-3 thousand $;
4. staff - $4 thousand;
5. Advertising activity - $600.

In total, in building a business in the production and delivery of pizza and hamburgers it is necessary to invest about 33 thousand dollars.

Profit and payback.

On average, a 30 cm pizza can cost from $1.5 to $5. Larger pizzas will cost between $2 and $7. Hamburgers are sold at prices ranging from $0.7 to $2. Everything will depend on the filling and the owner, in the direction of doing business. The margin in this industry can reach up to 1000. And the profitability will be about 30-50%.

The profit of a harmful company, regardless of the season (although the demand for products increases sharply at lunchtime, on weekends in the evening, on holidays and in bad weather) will start at $5,000 per month. Thus, already in six months of work you can pay back initial investment.

Clients and further development.

Clients are people with low and medium income, aged 16 to 50. To develop business, they mainly offer to expand the range by offering other dishes and drinks. You can also make a decision and open a branch in another region, open a cafe.

The once popular eateries, dumplings and dumplings are being replaced by new format catering. How to open a burger joint and how much does it cost? A business plan with calculations will help an entrepreneur plan the organization of his business.

Benefits of a burger

With a good choice of location and assortment, a fast food catering establishment brings a good profit. The main reasons to open a burger joint:

1. The preferences of domestic consumers are influenced by Western trends, where burgers are a very popular "fast" food.
2. The very idea of ​​a burger restaurant implies a concise assortment, no additional costs are required, and the risks of writing off expired products are reduced. But at the same time, if you wish, you can cook various variations of a standard burger.
3. Hamburgers are prepared quickly, which allows you to serve a large number of visitors.
4. You can use domestically produced meat in cooking, which has high quality standards, but costs an order of magnitude cheaper than imported meat.
5. You can place a burger in a small room with a minimum set of equipment.

In addition to eating at the tables, visitors often buy takeaway burgers, as this is a convenient type of food for a snack.

Business plan

In order to open a burger from scratch, you need to adhere to the following action plan:

• market research;
• creation of the concept of the institution;
• official business registration;
• room selection and repair work;
• obtaining permits to conduct activities;
• search for product suppliers;
• purchase of equipment;
• hiring employees;
• organization of advertising;
• financial calculations.

For entrepreneurs who are thinking about how to open a burger joint, buying a franchise is a good option. It is much easier from an organizational point of view, as there is a ready-made business plan with a set of proven business solutions.

Market research

Opening a burger joint in a small town only makes sense if there are no fast food establishments like that. It is also necessary to find out the attitude of residents to purchased fast food, perhaps the local citizens are mostly conservative, and the project is doomed to failure. If it turns out that people favor trendy eateries, then the success of a single institution is practically guaranteed.

The situation is more complicated in a large city, where the center is probably already occupied by competitors. Experts advise not to get upset and boldly open in a residential area if there are no similar enterprises in it. In this case, you need to be prepared for a low level of visits on weekdays, and an influx of visitors on weekends.

The average price of a burger in Russia ranges from 200 to 600 rubles. In order not to exceed the financial capabilities of potential buyers, but also not to work at a loss, it is necessary to assess the standard of living in the area where the institution opens, monitor prices from competitors, and make a cost estimate. Based on the results obtained, form your own price, which may later have to be adjusted.

Creation of the concept

This point of the burger business plan is especially relevant in a big city with a high level of competition. The first thing to decide is the format. Will the burger shop offer only traditional meat sandwiches, or will customers be able to place an order on their own, will there be alcohol, salads and a business lunch on sale - these nuances need to be thought out right away, as they determine further organizational steps.

You need to create your own unique style that would distinguish a beginner and be remembered by buyers. This mission is best left to professional designer. For decoration, you need to choose music and staff uniforms.

Business registration

To legally conduct business, the owner must register as an individual entrepreneur. When registering with the Federal Tax Service, you need to choose a taxation system; for a catering company, the single tax on imputed income (UTII) is the most profitable.

Premises and renovation

Rent or buy a room for a burger, depends on the prospects and size start-up capital. If the location is very good, but the cost is high, then the option of renting with the option to buy will be the most profitable.

Finding a suitable site can take a long time, although the requirements are not very strict:

1. Area around 100 sq. m., of which 60% will be in the hall and 40% in the kitchen.
2. Close to entertainment and shopping centers and offices.
3. Availability of parking.

Great luck if you manage to occupy the premises in which a cafe or other catering enterprise has already functioned. In this case, you do not have to spend a lot of money to bring the premises in line with fire and sanitary standards.

If you have a large start-up capital, a good option for locating a burger is to rent in a large mall. At the same time, the location of the center does not matter, it can even be outside the city, there will always be visitors, mostly on holidays and weekends.

Repair and design work is carried out in accordance with the developed concept, technological plan and SNiP 2.08.02-89. It is extremely important to have serviceable communications - plumbing, electricity, heating, ventilation. Visitors will appreciate free wifi and sockets near the tables.

Activity Permits

After all the work in the room has been completed, it is necessary to obtain permits from the SES, Rospotrebnadzor, and the Ministry of Emergency Situations. To do this, you need to collect a package of documents:

• lease agreement for premises or property rights;
• garbage collection agreement
• contracts with utilities;
• contracts for disinfection and deratization;
• agreement with the security service;
• test results of measuring instruments;
• certificates of conformity for Construction Materials;
• safety magazine.

If you plan to sell alcoholic beverages in a burger joint, you must obtain a license.

All employees of the catering establishment must have medical books and undergo regular medical examinations.

Product Suppliers

The main ingredients of a burger are a bun and a chopped cutlet. Next comes a lot of variations with herbs, vegetables, sauces - these are already additives, and there are no strict requirements for them, but, of course, everything should be fresh. Finding the perfect meat and bun suppliers can be a challenge.

Marbled beef is traditionally used for minced meat; for a change, you can use chicken meat, lamb, pork, and fish. All products can be found domestically produced and of excellent quality. It is especially advantageous to conclude supply contracts at wholesale prices directly with farming.

Burger buns should be special:

1. Very soft.
2. Easy to wrinkle.
3. Do not absorb liquid too quickly.

Finding a suitable option can be difficult, so it is often easier to set up baking at your own facilities.

As for vegetables, sauces, drinks, packaging, it is better to entrust their delivery to enterprises that have been operating on the market for a long time, with positive reviews, a solid reputation and certified products.

Equipment

Burger as a business requires large investments in kitchen appliances and furniture. To serve visitors quickly and efficiently, it is necessary to equip the institution modern equipment, inventory and utensils.

Basic list of necessary things:

• Refrigeration equipment in the form of chambers, cabinets, chests or counters. A suitable model is chosen depending on the layout of the kitchen and the volume of stored products. A functional device is a table with a cooling surface, on which it is convenient to hold food immediately before cooking.
• Grills for frying are electric, gas, charcoal. There are also street models.
• Vegetable cutter for additional burger ingredients and salads.
• French fries slicer.
• Deep fryer for frying french fries. There are electric, gas, desktop and floor.
• Press for burgers.
• Dishwasher for process automation and disinfection of dishes. Depending on the load volume, there are free-standing and built-in models.
• Scales.
• Knives, food containers, coasters, containers.
• Trays, napkins, straws.
• Bar counter. It can be purchased ready-made, but a more advantageous option is to make it on an individual order.
• Tables and chairs in the hall are selected in accordance with the general concept so that visitors do not feel cramped, but there are enough seats.
• Cutlery in double size. Although the burger joint is positioned as a fast food establishment, using disposable plastic utensils is a low level of the establishment.
• Musical setting to create the right atmosphere.
• Lighting.
• Cash register and office equipment.

When choosing equipment, you should give preference to well-known brands. These may be the simplest models, without additional features, but they will last longer than cheaper counterparts.

Staff

In a new and not yet promoted institution, to work around the clock in 2 shifts, it will be enough to hire 2 cooks, 2 cashier waiters, a manager and a cleaner. With an increase in clientele, it will be necessary to expand the staff to 3-4 cooks and waiters.

When selecting people, experience is not so much important as the desire to work, friendliness, responsibility, attentiveness. Usually young people work in burgers, it is easier for them to withstand the fast pace of fast food.

Targeting the youth audience determines the style of the advertising campaign. A large amount of information should be posted on the Internet:

1. Create a burger site and optimize it for search engines.
2. Lead social media groups.
3. Order banners.
4. Organize an email newsletter.

Attractive signage and exterior design of the premises is an important part promotional activities aimed at passers-by.

A creative approach to the design of the opening day of the burger shop will attract many buyers - reduced prices, bonuses for first customers, gift certificates, invited celebrities.

• media announcements;
• stretch marks;
• citylights;
• distribution of booklets and flyers;
• transport advertising.

If you organize the premises of a burger bar in such a way that visitors can see the process of cooking, then this will become a highlight and a powerful magnet for fans of original establishments.

Video: how to open a burger franchise?

Financial calculations

How much does it cost to open a burger joint? Depending on the location - a metropolis or a small town, the center or the outskirts - the amount varies from 3 to 9 million rubles. Experienced entrepreneurs advise paying rent six months in advance. This will allow you not to risk losing everything due to shortages during the most difficult period of business development. working capital.

Starting investment calculation:

Fixed expenses activities in the first half of the rental vacation and business promotion:

In the future, expenses will increase by the amount of rental payments, with an increase in the number of visitors, the purchase of products will increase, equipment will need to be repaired.

The income of the burger shop at first will not cover the costs. Presumably, 1,500 burgers will be sold per month at an average price of 250 rubles, the same number of servings of french fries at 80 rubles. and 1000 cups of coffee for 60 rubles.

The total turnover will be:

With the growing popularity of the institution, the monthly income can grow by 2-3 times, and then in a few months the burger shop will go “to zero”. Financial investments payback in about 2 years.

Opening a burger shop is a profitable and trendy business, with a good combination of circumstances, you can invest in the development of a network of establishments.

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* Calculations use average data for Russia

1 530 000 ₽

Starting investments

50 000 - 500 000 ₽

Net profit

18 months

Payback period

600 ₽

Average check

The fast food market annually adds 5-8% and is not going to slow down. In this article, we will look at how to open such a trendy type of business as a burger from scratch.

The culture of catering in Russia is developing dynamically: the number of establishments and dishes on the menu is growing, and people are becoming more accustomed to eating out. Even during the economic downturn, the population is in no hurry to give up visiting cafes and restaurants, although they are trying to save money. The situation is saved by fast food, which, due to its availability, has become the most successful segment of public catering. The fast food market is growing by 5-8% annually and is not going to slow down. In the wake of such popularity, such a segment as burgers appeared. These "natives" of fast food, disguised as restaurants, quickly found their client and are now experiencing their best times. You can find a burger joint on every corner of a major city. And, what is most surprising, each finds its client.

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Burgers replaced rolls and took the place of the leader in the gastro market. Pretty simple, fast, satisfying and tasty food, combined with an affordable price tag, won the hearts of consumers and entrepreneurs. AT recent times a lot of people are interested in the question of how to open a burger joint. Even singer Timati decided to open his own burger restaurant. The project, in which more than 20 million rubles were invested, paid off in just 2 months. Not so long ago, burgers were associated only with American fast food and McDonald's. Today, a burger is a delicious bun with good meat and a variety of sauces. In the struggle for the consumer, burgers have turned a banal “sandwich” into an original dish that is not inferior in taste and invention to a classic restaurant menu. If you are thinking about opening catering establishments, but the lack of large capital interferes with your plans, then we advise you to pay attention to the burger format.

Advantages and disadvantages of a burger

Opening a burger shop is really easier than a full-fledged restaurant. There is no need to think through a complex menu that involves a variety of ingredients, as well as cooking methods. It is enough to have original burger recipes, quality meat, freshly baked buns and a small kitchen in stock. Burgers are prepared quickly and easily, you do not need to hire professional chefs.

Study the market. The catering industry is quite saturated, and competition among burgers is high. Therefore, before planning to open your own institution, conduct a study of the competitive environment. Identify the main market players, study their location in order to find the right place for you, evaluate the demand for burgers in your area. Also visit the establishments of your potential competitors to explore the situation “from the inside”, see how the business of others works, study the menu to evaluate the offer on the market. Browse the overseas market to find out its trends, new ideas and concepts. After all, most fashionable things come to us from abroad. In addition, abroad you can peep fresh concepts and business models. In general, collect as much practical information as possible to draw accurate conclusions.

Decide on the concept of the institution. It's no secret that the design and concept of an establishment is just as important as the food in it. On the this stage it is supposed to draw up a work plan, determine the format and corporate identity of the institution, develop technological, engineering and design projects. By this time, the entrepreneur should have an understanding of how the project will work and how it will be financed. The concept, your own style and "chips" are needed in order to distinguish your establishment from the many burgers. Why should a visitor come to you, and not “over there at that burger place on the corner”? The answer to this question will describe the concept. Maybe it will be a burger place for people who profess proper nutrition and vegetarians; or a family-run establishment where every burger is a work of culinary art; it can be a burger joint combined with a bar / hookah / karaoke, etc. Or maybe you decide to open a country burger, where all the ingredients are natural, bought from domestic farmers ... As you can see, there are many options for how to stand out in the market and create a "chip" of your establishment. If fantasy fails, look what's happening on foreign markets. Draw ideas, combine them - and you will definitely find that magic formula that will make your institution "one and only". Remember that just one concept will not get you far. Therefore, you should pay special attention to the quality of service, the speed of cooking burgers and their taste, so that the visitor wants to return to you.

Make a business plan. This is the most important stage of the project implementation. To avoid unnecessary expenses and problems at the start, carefully consider the project. What will be on the menu? How much money will you have to spend? What equipment should be purchased? How many employees will you need to hire? How to promote your institution in the market? How much can you earn at a burger joint? The result of your work should be the derivation of a kind of formula for success, in which you will understand what the institution should have in revenue, traffic, rent and production costs. When you have these numbers in hand, you will be able to make better decisions when it comes to choosing premises, product suppliers, hiring staff, and so on.

How to register a burger

The initial stage of opening a burger is to register a business with government agencies and obtain permits for a catering establishment. For reference commercial activities it is recommended to register an LLC with a simplified taxation system (“income minus expenses” at a rate of 15%). Type of activity according to OKVED-2:

56.10 Restaurant activities and food delivery services

56.10.1 "Activities of restaurants and cafes with a full restaurant service, cafeterias, fast food and self-service restaurants."

How to choose a room for a burger joint and apply for permits

How to avoid problems with government bodies when you open a burger joint? First, you need to issue all permits in accordance with the requirements. At the request of the authorities, it is necessary to collect the following package of documents:

OGRN certificate;

safety magazine;

TIN certificate;

certificates for finishing necessary requirements SES;

sanitary and epidemiological conclusion issued by Rospotrebnadzor;

documents for checking instrumentation and measuring utensils;

contracts with SES and fire service;

conclusion tax office on registration of cash registers

an agreement with the energy saving service and the sewerage service;

an agreement with the housing complex for garbage collection;

agreement with the tenant and contracts with employees

assortment list approved in SEN

a license to sell alcohol, if it is supposed to be in the establishment.

Having collected this impressive list of documents, you can be sure that legal issue resolved. It is better to provide for the cost of preparing documentation in the amount of at least 20 thousand rubles. We recommend that you pay attention to the requirements in the above documents, as this information will be useful when choosing a room. It is better to immediately take care of all the requirements so that you do not have to correct inconsistencies and endure additional costs.

Finding the right area for a burger joint can take a long time, so it's best to take care of it in advance.

Basic requirements for burger premises:

area around 100 sq. m.

proximity to shopping and entertainment centers and office buildings;

availability of parking.

According to Total Food Service, most restaurants need 40% of the total space for kitchen and storage, and the remaining 60% is occupied by the customer service hall. You will be very lucky if you manage to find the premises where the catering establishment used to function. In this case, you can save on bringing the premises in line with fire and sanitary standards. The amount of rent for the premises depends on various factors: the city, the district, pedestrian traffic, and advantageous proximity to other public places matter. On average, renting a room for a burger will cost 80,000 rubles a month. Experienced entrepreneurs recommend paying for six months at once - then by the time the second payment is made, you will already have time to unwind.

Another issue related to the premises is renovation. It is recommended to choose premises that do not require major repairs, redevelopment, etc. Every repair means a certain duration. preparatory phase. The longer you solve problems with the preparation of the premises of the institution, the more losses you will endure. But if you look at the modern interior of fashion establishments, you can see a minimum of decoration on the walls and ceiling. It is no longer a wonder to see bundles of wires and ventilation pipes on the high ceiling, and rough brickwork on the walls, organically beaten by the interior. Today, the design of establishments is played up with decor, furniture - the fact that you can quickly bring in and, if necessary, take it back.

What equipment is needed for a burger

Investing in the right commercial kitchen equipment is one of the biggest steps in starting a burger joint. The quality of a kitchen's equipment and tools will determine its production capacity, workflow, and even affect the taste of food. Therefore, you should make a responsible choice. To do this, it is recommended to study in advance the various commercial offers and experience of other entrepreneurs. Below is a list of the main types of equipment that you may need in a burger kitchen:

electric meat grinder to cook minced meat for cutlets;

burger press to make perfectly shaped cutlets;

frying surface where the cutlet is fried. They give food a special flavor that is so appreciated by burger lovers;

vegetable cutter Helps make cutting fresh burger fillings more efficient, such as cutting tomatoes and onions.

french fries cutter;

fryer for cooking french fries and other dishes;

electric grill, which gives a special flavor to burgers;

bakery equipment for making buns if you plan to cook them yourself. But you can simplify technological process by signing an agreement with a bakery;

oven;

refrigerators, freezers and vacuum sealers for food storage. A suitable model of refrigeration equipment is chosen depending on the layout of the kitchen and the volume of stored products. A functional fixture will be a special burger table that keeps all the ingredients cool until they are needed;

Dishwasher to automate the process and disinfect dishes;

beverage preparation equipment: juicer, coffee machine (if needed);

kitchen utensils and other small equipment(knives, food containers, coasters, containers, etc.).

In addition, it is necessary to purchase furniture and other equipment, including a bar counter, tables and chairs, cash machine and a cashless payment terminal, decor items. According to rough estimates, the cost of equipping a burger shop will be about 400 thousand rubles. This amount will increase if it is necessary to install an alarm system, air conditioning and ventilation systems.

How to make a burger menu

To diversify the burger menu, they use a lot of good meat (beef, pork, chicken, rabbit, etc.), sauces, seasonings, vegetables. They experiment with the form of serving, add unusual combinations of products. But don't get hung up on burgers alone. Diversify the menu with salads, french fries, hot and cold appetizers.

Periodically, it is recommended to add new dishes to the menu or make Special offers This will allow you to keep your existing customer base. It is important to provide that for each dish a technological map is drawn up indicating the consumption of products per serving and the volume of this serving. This information is necessary to obtain permission from the SES, as well as to calculate the need for raw materials.

How to organize the supply of a burger

Before opening a burger shop, it is necessary to decide on suppliers and establish channels for supplying raw materials. The main requirement for suppliers is the delivery of high-quality and fresh products on time according to the agreed schedule. It is important that all ingredients used meet the requirements of GOSTs.

It is worth noting that products in burgers are used very sparingly. There are almost no write-offs, since the same products are used to prepare all items from the menu. The most difficult thing is to create such a burger, for which visitors will not be sorry to pay 300-500 rubles. To come up with the “perfect burger formula”, you will need to test different cooking methods, products from different suppliers, etc.

Buns are a particular problem for burger owners. At first glance, it seems that this is an ordinary round bun, but it must have certain characteristics. For example, it should be soft, but not too soft - otherwise it will soften from meat juice and sauces. Therefore, suitable suppliers should be found for each ingredient.

Main categories of burger vendors:

fresh meat suppliers;

suppliers of ready-made burger buns;

supplier of fresh vegetables;

suppliers of various sauces;

suppliers of dairy products (sour cream, cream, cheese, etc.);

tea/coffee/beverage vendors.

For certain categories of supplies that provide the main menu, it is recommended to conclude exclusive agreements with one proven and reliable supplier. Before deciding on suppliers, conduct a thorough analysis of the proposals. When purchasing a batch of products for the first time, break the order into smaller batches to order several of each type of product from different suppliers. This will allow you to compare the quality and choose the most economically and qualitatively acceptable option.

Subsequently, it is recommended to make purchases of products often, but in small batches - this increases the cost of delivery, but minimizes the risk of damage to products and simplifies their storage. It should be noted that when signing partnership agreements, you can count on additional bonuses for the company - for example, beverage suppliers usually provide the establishment with branded utensils and inventory.

When negotiating cooperation with suppliers, you must familiarize yourself with all the conditions specified in the contract. As a rule, the transport costs for the supply of ingredients are borne by you. To reduce this cost item, you need to choose suppliers that are closer to your establishment. The required amount of raw materials is determined based on the menu, the technological map of the preparation of products and the expected sales volume. It is important that the recipes of the dishes comply with GOSTs or separately adopted specifications.

How to calculate the cost of a burger menu

Calculation of the cost of dishes occurs on the basis of technological maps. AT technological maps the recipe of each dish is reflected, the consumption of each ingredient is indicated. Using this data, you can calculate the cost of one burger and other dishes.

For example, at a cost of 180 rubles, the selling price will be 300-500 rubles. Those. the margin will be 70-180%, which will ensure a high level of profit.

How to advertise a burger joint

The target audience of burgers is quite wide. The main category of consumers is young people aged 18-35, regardless of their income level. Due to the affordability of prices, the burger shop works for a wide range of consumers. One of important points when opening a burger restaurant, it is the preparation and implementation of an effective marketing strategy, which includes the development of the name of the institution, its logo and corporate identity, as well as the organization of an advertising campaign (promotions, promotion tools).

A bright and memorable name will allow you to distinguish the institution from the many offers on the catering market and emphasize its concept. Services for the development of the corporate identity of the institution will cost an average of 15 thousand rubles. A catchy, attention-grabbing sign, including its installation, will cost about 30,000 rubles. To promote a burger shop, you can use various marketing tools: creative promotional videos about burgers in the cinema; promotion in the network; sponsorship participation in mass cultural projects; installation of billboards and signs; distribution of business cards, flyers or booklets with menus; event marketing; advertising in the media; radio advertising; participation in food exhibitions and fairs; loyalty programs, unusual promotions (for lovers healthy lifestyle fast food races are suitable for life) and so on.

Ready-made ideas for your business

In this case, advertising on social networks targeted at young people will be effective. Within the framework of social networks, you can hold a “happy repost” campaign, a “competition contest”, etc. This tool is aimed at attracting an additional audience. Therefore, a burger shop needs to get a personal account on social networks. There you can upload photos of dishes and the interior, inform about promotions, hold contests, and promptly answer all questions from users. You can also provide for the action " happy hours» - the time during which the institution offers discounts, a special menu (for example, business lunches).

plan a promotion for weekdays;

increase the price of the most popular menu items to cover the difference in costs;

come up with a short and understandable slogan for the action;

stick to one group of drinks or food participating in the promotion;

track the profitability of the stock.

The set of advertising tools depends on the budget that you are willing to allocate for it. In order to immediately attract the attention of consumers, it is recommended to conduct an active marketing strategy during the first months of the project. On average, the initial cost of advertising will be 50 thousand rubles. You can launch advertising even before the opening of the institution by coming up with original ads and launching a promotion that will interest people. The best advertisement for a catering establishment is a quality product and service. If the consumer appreciates the food and service, he will want to return to this establishment again and recommend it to his friends. Active advertising promotion will speed up the process of payback of funds invested in opening a burger joint and ensure the necessary level of sales.

How to recruit burger staff

Since your establishment is likely to operate 7 days a week, you will need to organize two shifts. It will be enough to hire two cooks, two cashier waiters, a manager and a cleaner for a new and not yet promoted establishment. With an increase in clientele, there will be a need to expand the staff to 4 cooks and 4 waiters.

When selecting employees, it is worth focusing not so much on work experience as on personal qualities: the desire to work, friendliness, responsibility, courtesy, and initiative. Usually young people work in burgers - it is easier for them to withstand the fast pace of fast food. Teaching employees all the intricacies of the kitchen is not difficult. There are no special requirements for personnel. All employees must have sanitary books with appropriate marks.

How to plan the income of a burger

Catering is a specific type of business in which it is not so easy to predict the level of income. The assessment is usually subjective and is based on the performance of other institutions. But these numbers can be very different from what you will have. For you they carry clean informational character, showing how much burgers earn and can earn. Of course, in the first months you won’t be able to earn a lot on burgers - even in the most favorable scenario, the income will be about 50 thousand rubles. But if you correctly plan all stages of the project, start its active promotion, realizing high standards of service, then during the first year of work it will be possible to increase this figure several times. With an average check of 600 rubles, you can count on monthly profit in the amount of up to 500 thousand rubles, and sometimes more.

To calculate the amount of net profit, you must also plan the volume fixed costs, which include utilities, employee salaries, taxes, food purchases, and losses from product write-offs. Practice shows that it is possible to recoup the invested funds in 1.5 years. And this is a normal indicator for the catering market.

How much money does it take to open a burger

After we have examined in detail the process of opening a burger joint, we can summarize the information received and calculate how much it costs to open a burger joint.

Calculation of initial investment

As you can see, opening a burger shop will require an initial investment of 1.53 million rubles. This is the minimum that a beginner in the catering business should be guided by.

What are the risks of opening a burger joint?

Like any business, opening a burger joint comes with many risks. If you predict them in advance and apply countermeasures in a timely manner, you can avoid adverse consequences. The main risks include:

poor choice of burger location. For catering, this risk means low revenue. Therefore, it is necessary to carefully analyze outlet and take into account various factors;

increase in prices for raw materials, unscrupulous suppliers, low-quality raw materials. In the first case, there is a risk of increasing costs and, as a result, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats with a competent choice of suppliers and the inclusion in the contract of all necessary conditions which provide liability supplier in case of their violation;

competitor reaction. Because the foodservice market, and burgers in particular, is quite saturated and highly competitive, the behavior of competitors can have a strong impact. To minimize it, it is necessary to form your own client base, conduct constant monitoring of the market, have customer loyalty programs, competitive advantage and unique offers

Refusal to provide rental premises or increase the cost of rent. To reduce this risk, it is necessary to conclude a long-term lease and carefully choose the landlord.

falling effective demand. This risk can be mitigated by developing effective loyalty programs that include discounts, happy hours, etc.;

problems with personnel - low qualification, staff turnover, lack of motivation of employees. This may lead to a decrease in sales efficiency, a reduction in revenue, and the formation of a negative image of the institution. The easiest way to reduce this risk is at the stage of recruitment, hiring employees who meet all the requirements. A bonus system should also be provided for;

equipment failure and production downtime. The risk will be reduced by regular maintenance equipment in order to maintain its performance;

product spoilage due to low demand, storage equipment failure, improper storage, planning errors. For the restaurant business, this risk is highly probable. Food surpluses can arise for two reasons: firstly, due to the low level of sales and the unpopularity of certain dishes; and secondly, due to errors in sales forecasting. It is possible to reduce this risk with the help of competent planning and forecasting, revision of the assortment, exclusion of unprofitable dishes from the menu. Food storage errors, breakdown of refrigeration equipment can lead to food spoilage. It is possible to avoid this threat by training personnel and monitoring their work, as well as regular maintenance equipment;

decline in the institution's reputation among target audience in case of errors in management or a decrease in the quality of services. It is possible to level the risk with constant monitoring of product quality, obtaining feedback from the customers of the establishment and taking corrective actions.

You can open a profitable burger joint both in a metropolis and in a small town. A burger joint will perfectly fit into the frantic rhythm of a large city and will become a successful project in small town, whose residents are not yet fed up with catering offers, and the level of competition and the demands of visitors are lower there. But success can also be achieved in a highly competitive environment. The main thing is to offer a quality product, to promote original idea and make delicious burgers. In conclusion, we share a few useful tips, which will help the entrepreneur in opening his own burger:

Be sure to register the cash register with the tax office.

Cooperate only with those suppliers who have certificates for the products sold.

Develop a unique concept that will help you stand out from the competition. And an attractive, original style will make the company recognizable. For example, your burgers can be made with colorful buns, oddly shaped buns, or come with creative names and rhymes on the menu.

"Open kitchens", which provide customers with the opportunity to personally observe the cooking process, significantly increase the level of trust in the institution. The costs of organizing such a kitchen are small, but the effect is significant.

Burger is a new establishment, but not innovative. But in your power to come up with a unique service. It can be an original serving, the ability to assemble your own burger from a list of ingredients, etc.

Develop loyalty programs for regular customers.

Burger is a business that requires a lot of time, attention and money. However, with the proper distribution of each of the resources, it can become a profitable, promising business. And one successful project- become the basis for a whole network of institutions. It is burgers that have recently managed to grow into serious chains.

Checklist for opening a burger joint

The main indicators of the burger business:

The threshold for entering the burger business is 1.53 million rubles.

Payback - 1.5 years

Average check - 600 rubles.

Net profit - 50-500 thousand rubles / month

Basic steps to open a burger joint:

Market research. The stage of gathering practical information about all aspects of management this business in your city, a comprehensive analysis of competitors' activities

Definition of the burger concept that meets the needs of the market and the interests of the target audience. Development and testing of the proposed menu

Drawing up a business plan. You need to derive the conditions under which the burger shop will make a profit. It is best to draw up three development scenarios: negative, positive and the most expected scenario

Registration and clearance

Selection of premises, conclusion of a lease agreement

Purchase and installation of equipment

Selection of product suppliers

Hiring

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