From the author: Hello friends! Today I would like to talk about the profession of a graphic designer. My choice fell on her, because design is a component of almost all aspects of modern life. Creative professions always require great dedication and in return they give no less. In my article, I will talk about how to become a graphic designer and where to start.

Profession graphic designer

The work of a designer requires not only creativity and creative approach, but also the presence of logic. A specialist of this profile must be able to simultaneously solve several important and complex tasks. The product that he creates (typeface, logo, etc.) must be unique, memorable and bright, suitable for printing and take into account the specifics of the enterprise for which he is developing it. Therefore, it is very important that the creative mind of a graphic designer strictly obey the laws of logic.

For those who are wondering how to become a graphic designer, I want to reveal the essence of this profession:

the main activity is the development of the corporate style of the organization (creation of a logo, font, color scheme, etc.);

Also, a specialist of this profile can work in printing: develop packaging design, layouts of promotional products, as well as create designs for souvenirs.

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So, the skills of a designer are used in the development of: corporate identity and logo, packaging, online advertising, printed materials, websites, interfaces computer games and programs, presentations, etc.

What professional qualities and skills are needed for the job?

There is an opinion among the people that a specialist in the field of graphic design should be proficient in programming languages, the basics of copywriting and understand codes. Is that so, let's figure it out together.

Do you think a designer should be able to draw? I will answer your question with a question. Should an accountant know how to count? Being able to draw does not mean creating virtuoso works of art, a graphic designer works in a more "narrow" world of tools. However, in order to better understand the visual processes from the inside, the ability to draw does not hurt.

But graphic designers must know the color scheme, fonts and the basics of composition. It is also necessary to constantly understand current trends style and fashion and improve your skills. Of course, the main tools in the designer's work will be graphic editor Illustrator and Adobe Photoshop. And depending on the type of occupation, you will use one or another program.

In addition to skills in working with programs, a specialist in this profile should have the following set of qualities:

visual perception;

artistic taste;

ingenuity and creativity;

knowledge modern culture and fashion;

the ability to think soberly, but in an original way.

What about copywriting, coding and programming? I think that this knowledge will be useful for "aerobatics", but for beginners they are optional. Believe me, it's better to be a master in one area and have a well-coordinated team, which will include a layout designer, a programmer, and a copywriter.

How to start a career as a graphic designer?

How to become a graphic designer without education and work experience? First, don't be afraid. Register on the freelance exchange for beginners. There you can find many assignments for art and design activities and start practicing right away, learn how to negotiate with future employers, get your hands on small projects, and also get your first, but most long-awaited, positive feedback. Finished works add to your portfolio.

The next step is to invite your acquaintances and friends to develop a design for a positive review. In most cases, people willingly go forward and agree. At this stage, you can not only gain experience, but also increase your rating on the freelance exchange.

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The third step - we put things in order in our in social networks. It is very important to have a valid page on the social network, because on the other side of the computer they don’t know anything about you. Set yourself the "right" status and publish your work. This will help you attract more attention to yourself and arrange people for trusting cooperation.

Now that you have come such a long way, you can safely start working on professional freelance exchanges. Pay special attention to your portfolio, because the number of orders will depend on it. The competition is very high, but if you have all the above skills, you will definitely be able to find customers for yourself.

Where to study to be a graphic designer?

If you decide to study as a graphic designer, then you should decide whether you need a diploma. In the case when a diploma is needed, you can try to enter universities or secondary specialized educational institutions with design faculties, such as:

graphic design;

publishing.

If the crust is not the main thing for you, then you can safely study design on your own using video tutorials or go to graphic designer courses. Such ways of learning have a lot of positive aspects: you will save a lot of time and money, you will get everything necessary knowledge which you can immediately put into practice.

The main disciplines to be studied:

fundamentals of graphic design;

coloring;

graphic elements;

painting and drawing;

photography basics.

Also, during the training a lot of attention is paid to marketing and advertising, the use of graphic design in these areas. For example, the development of logos for organizations or advertising posters. Once again, I note that you should definitely master Illustrator and Photoshop. Knowledge of InDesign will not be superfluous.

Where to get a job?

IN modern world professions related to design are the most paid and in demand in the labor market. Today, no organization can do without a graphic designer.

Design specialists are required not only in publishing houses, but also in advertising agencies, in a postcard, stationery and packaging company. You can also apply your talents in web design, design of computer games and programs.

Every day, a huge number of online stores and sites appear on the World Wide Web, many groups are created on social networks and they all want to have their own individual design that will allow them to stand out from the "crowd" and win favor " potential clients". No self-respecting company today can do without the services of a designer.

If your soul is drawn to creativity, you are creative and open to new knowledge, then this profession is perfect for you! Do not give up at the slightest difficulty, and you will definitely succeed!

In the meantime, subscribe to our blog and share useful information with friends - they will be grateful to you. See you soon!

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Composition basics

Composition is one of the most complex and fundamentally important disciplines in vocational training designer. In the process of teaching the basics of composition, the study of the basic rules for working with compositional space is carried out. Techniques and means of conveying various concepts are studied, such as: symmetry, asymmetry, rhythm, space, etc. The composition course is of paramount importance in developing an understanding of the structure of images, imaginative thinking, creative self-expression and helps to find necessary resources to create and visualize ideas in the creative design process.

Sketching and graphic drawing

Drawing is the basis of all kinds fine arts and design. He opens up the possibility of realizing his ideas and ideas, develops spatial and decorative thinking.

In the classroom, students can get acquainted with such concepts as aerial perspective, horizon line, volume, rhythm, proportions of objects, organization of sheet space. Practical exercises and drawing from life lay the foundation for professional thinking and are key instrument in the future work of the designer.

floristry

Coloristics as a science in graphic art. Fundamentals of color. Fundamentals of color harmony. Methods and means of building color harmony. The role of color in design. Color psychology. Color culture. Color and space. Color work. Creation of color compositions. Patriotic and foreign experience color science.

Web design as a branch of graphic design. Main types of sites. Stages of site development. Creative brief (determining the goals of the site, target audience, concepts). The main elements of a web page and the logic behind their arrangement. Site design. Usability.

Overview of the programs used to develop the site. Modern styles web design. Basic principles of website design. Color schemes. Formatting text material and choosing a typeface. Ways to design page elements. Modular grid. Setting options in Adobe Photoshop.

Working out the design details of the site. Icons, pictograms, favicon. Development of static and gif-animated banners. Using vector programs to develop website design using the example of Adobe Illustrator.

Preparation of layouts for layout: format of source files, organization of layers. Dynamic and interactive page elements. Website behavior on monitors different sizes. Layout cutting. Requirements for illustrations on the Internet. Non-standard fonts, effects, patterns.

Designer is a specialty from the TOP-10. Especially in the IT industry. So the one who chose this profession, will definitely provide itself with sales and income.

Graphic Designer: Training

Advertising, branding, printing, websites, magazines, architecture, technology, interior design - the list of niches in which a designer can find himself can take a long time. Of course, online training programs are also suitable for novice graphic designers: various channels on Youtube, Yandex design school, blogs of eminent geeks. But the smartest thing to do is to become a graphic designer, in every way. So you can get: a diploma, initial experience and a profitable line in your resume. The latter is especially true for those who want to get into big company and gain valuable experience as a graphic designer. The specialty also allows you to earn extra money while studying remotely.

Graphic designer - where to study

A graphic designer can get an education both in courses and in specialized higher educational institutions. To begin with, you should assess your abilities and answer such key questions.

• will I be able to self-educate effectively;
• will they take a self-taught person to work where I dream;
• I choose freelance or I want to work in the office.

Based on thoughtful answers to these questions, you need to decide where to study as a graphic designer: on your own via the Internet; on short courses; in a higher education institution. For freelancing, self-education is enough, experience and a portfolio can be gained on remote work exchanges. To satisfy career ambitions and a good position - a university. It is also important to note that most educational institutions provide practice, give directions. Bachelor's and specialist's programs differ significantly in areas.

Graphic designer: universities

A lot of universities have a specialty designer, graphic design. You need to choose by industry, location, prices for education, conditions for admission. Just a few of hundreds of possibilities:

• Universities. Bauman, them. Plekhanov;
• information technology in Moscow;
• Institute of Business and Design;
• Institute of Humanitarian Education and information technologies;
• State University of Design and Technology in Moscow;
• Technology and design in St. Petersburg;
• british high school design;
• International Academy of Business and Management;
• Moscow Humanitarian and Technical Academy;
• University "Synergy.

To begin with, you should make a selection of suitable universities, and then visit them on open days and get acquainted in detail with the work of students, teachers, assess the level of training, places of internship.

Graphic Designer: Colleges

Usually the artistic inclinations of a teenager by the 9th grade of the school become obvious. With the goal of studying to be a graphic designer, it is only logical to go to college after grade 9, for an average of 4 years. After 11 classes, colleges offer programs for an average of 3 years. There are quite a lot of them, given the demand for the specialty 54.01 20 graphic designer. Some options:

• Publishing and Printing College. Fedorov;
• art school in memory of 1905 in Moscow;
• college them. Faberge;
• College of Design at the Institute of IGUMO and IT.

When it comes to the profession of a graphic designer, what subjects to take should be specified for a specific university. The main ones are: mathematics, Russian language, physics and computer science for IT and technical specialties, literature. You almost always have to go creative competition. History or social studies may also be included.

advertising design

The designer of promotional products works at the intersection of creativity and business, because. it helps sell an idea or a product. The designer must, on the one hand, come up with and implement creative concepts, on the other hand, understand the needs of the customer and know the basics of marketing and advertising. He needs to understand the variety of artistic media, graphics techniques and printing technologies, because his duties include the development of layouts, coordination, prepress and interaction with the printing house.

Advertising design - technology for design advertising message, giving it a system, harmony, unity of verbal and visual solutions. Not a single selling text will give the full effect without design. The same can be said about creative ideas.

On the course "Advertising Design" you will start / or continue to form your Portfolio, in which you will collect your achievements: an advertising module for a newspaper / magazine, a drawing for souvenirs, an Internet banner layout with an advertising drawing, an advertising poster / poster, a company logo in a corporate color and font solution, brand book elements (letter template and letterhead).

The goal of the program is to prepare creative professionals of a wide profile who, in addition to performing practical project work, are able to manage the process of generating ideas, set tasks for a team, work with outsourcing in the field of communication design, offering their clients effective turnkey solutions.

This course is universal. The structure of the program does not imply a focus on narrow specialization, and covering the widest possible range of topics and professional knowledge. During the study, they work out specific projects in different genres of profession, but the main objective- this is the mastery of universal methods and skills of independent solution of any communicative tasks. Design is not taught as a set techniques but as a method of thinking that determines their effectiveness.

Curator's message

What makes the program unique?

What makes the program unique?

Best teachers

The program is taught by practicing and successful professionals: art directors of design studios, creators with many years of experience in the industry, experts in their field. They are united by ambition and a level of requirements that always exceeds the expectations of customers.

"Basic" does not mean initial

The structure of the program implies the widest possible range of topics and professional knowledge in various areas of graphic design. During the study, special projects and various genres are worked out within the framework of the profession, but most importantly, students are taught to think and independently solve any problems. Basic is "general" and universal, that is, not highly specialized.

Design as a way of thinking

The ambitions of the program are wider than just teaching a profession: priority is given to creative self-knowledge. Design is taught not as a set of useful skills and techniques, but as a method of thinking that determines their applicability. We teach you to think like an artist, and to speak and act like an art director.

Print shops

To bring students' ideas to the surface and take a fresh look at them, the School has the first in Russia Roland DG Printing Academy, which provides access to large-format printers and a plotter. The etching and silk-screen printing workshop allows using linocut, silk-screen printing, monotype, calligraphy, drypoint technique.

Modern IT technologies

Over 600 Apple computers Macintosh and PC with access to Adobe Creative Cloud, HP Computer Lab, licensed software products, printers and scanners - everything you need to translate the most daring visual ideas into the digital space.

Extensive Library

During the entire period of study, students have at their disposal an impressive collection of books and albums on graphic design, typography, lettering, packaging, identity, etc.

photo studios

The digital and analog photography studios have the most advanced equipment: a table for still photography, a film scanner, infrared and radio synchronizers, flash meters, backdrops and lighting equipment.

Duration of training

Admission level

Cost of education

345,000 rubles per year (Payment in installments is possible)

Start date

Language of instruction

Learning Mode

TWO OR THREE EVENINGS ON WEEKDAYS AND ONE WEEKEND

Program structure

Additional expenses of students during the period of study

During your training, you may need art supplies, stationery, project supplies, printing and copying services, and other services and supplies. Their list, the degree of obligation and the cost depends on the requirements of the program and the specifics of the training tasks. Also, during the training, you may be recommended to visit museums, art galleries, paid professional events, so it is advisable to plan the cost of buying tickets.

An approximate list of art materials most commonly used by our students: sketchbook, A2 zipper folder, soft and medium hard pencils, black bold pencil, sharpener, charcoal, eraser, kneaded eraser, colored markers, black markers, black ink, brushes synthetic, adhesive tape, scissors, palette, set acrylic paints, an album for drawing, a set of capillary pens, liners, colored tape, glue stick, foam roller, A4 watercolor paper, A4 colored paper, dry pastel, colored stickers, craft paper and others.

As a portfolio, any developments and finished projects in areas such as graphics, drawing, painting, fashion and textiles, photography, decorative arts, industrial design, web design, animation, interior design, etc. Materials can be submitted both in digital format and as works on paper.

Career trajectory of graduates