Freelancers, freelancers, and other professionals working from home love to brag about the fact that they can wake up whenever they want. That they don't get stuck in traffic jams on their way to work. That they spend more time with their family. But every remote worker is well aware of the negative aspects of such work.

At home, the workflow turns into a continuous series of distractions: a child, a refrigerator, a TV ... Of course, in such conditions, you can check mail, promote communities in, you can even write code, but really productive work is very difficult.

Fortunately, if you work remotely, it is not at all necessary to sit in four walls. Let's see what alternatives we have.

coworking spaces

As a rule, spending time in establishments of this type is more expensive than in others listed in this article. But it is still cheaper than renting an office of equal quality.

Coworking spaces are created to provide visitors with all the conditions necessary for comfortable productive work. In such places it is quiet, there is a fast wireless Internet, many outlets and separate rooms for conferences and meetings. It is equally convenient to work in teams and alone.

Some co-working spaces are open 24 hours a day and allow you to pay for the selected places a month in advance so that no one occupies them. But you can also pay only for individual hours. Usually the tariffs include coffee, cookies and other goodies.

Antikafe (time cafe)

Unlike co-working spaces, anti-cafes have a more relaxed informal atmosphere. If the main audience of the former are startups, then the latter usually have more students.

In addition, work is not the main activity that visitors to the anticafe are engaged in. They often play here role-playing games, hold thematic meetings, arrange parties - depending on what kind of program is chosen for a specific time and day and what thematic focus of the institution is. Therefore, one anti-cafe may be much better suited for work than another.

Visitors usually pay for the number of hours per stay. The payment almost always includes drinks and sweets. The situation with outlets and in different anti-cafes varies greatly, before the first trip, you should read the reviews on the Web. Prices also differ markedly, but on average they are lower than in coworking spaces.

Traditional cafes, coffee shops

A cozy cafe can also be a convenient place to work. As you know, in such establishments they do not pay by the hour, but they order drinks and food. From the price tags on the menu and will depend on the size of your costs. No one forces visitors to overeat, but if you sit with one cup of coffee for half a day, you are provided with sidelong glances from the staff.

Typical cafe problems - slow Internet connection and a limited number of sockets next to the tables. You may also be disturbed by too loud music and the TV turned on. But if you try, you can find an institution without such shortcomings.

Libraries

Although there are not as many libraries today as there are co-working spaces, anti-cafes and other trendy establishments, they still remain comfortable places for intellectual work. The main advantages of libraries include silence and low cost. As a rule, visitors are charged a purely nominal fee, but there are exceptions, such as private libraries.

However, reading room may not be the best place for teamwork, calls, or networking. Noisy visitors are not favored in such establishments.

In modern libraries, sockets should not be a problem. As for the Internet, it depends on the institution.

Universities

If you are a student or graduate student who works as a freelancer, do not forget about your native educational institution. Any large university is a library, a cafe, and a kind of co-working. Why not use these opportunities to remote work if they are available to all students for free?

Services for the selection of establishments

The Remote Places service will help you find a comfortable place to work with. The project is a catalog of suitable establishments filled by users. With it, you can see places on the map and read them short descriptions in terms of suitability for . Now only large cities of Russia, Ukraine and Belarus are available on the site. Unfortunately, the number of added establishments is still small.

You can also use the English-language Places to Work service, which aggregates data on places for remote work from around the world. Read more about it in a special one on Lifehacker.

The hourly office service cannot be called new. It has been popular among entrepreneurs for a long time. Indeed, if team meetings or meetings are rare, then what's the point of spending a lot of money on a long-term lease of the premises. Today, you can easily find an office where the most necessary services– Internet, television, sound equipment and so on. In such a place, you can hold any meeting, organize a conference, a meeting with business partners, hold a consultation, short training courses, and so on. It is difficult to imagine how much money would have been spent on the purchase of equipment and the lease of premises if a multi-year contract was concluded.

Who may need office service for an hour? There are situations when the leaders of small companies need to periodically communicate with partners, customers or their employees. Naturally, it is simply impossible to gather all the people in one small room. It is not advisable to rent an office for a long time. There is another indisputable advantage of an office for an hour - a new environment that will help find original ways to solve complex problems and bring employees together (at least psychologists unanimously say this).

What is an hourly office for?

As already mentioned, an office for an hour can be useful for private consultations. This service can be very useful to insurance agents, lawyers or even psychologists who need to conduct a preliminary conversation with their client. There are situations when people simply need to discuss their sore problems in an informal and confidential setting.

Often in the process of doing business, it may be necessary to conduct refresher courses or simply train employees (for example, new software). In this case, the office can be rented for several days or even weeks. There are situations when the lease of premises is completely made for several months. In this case, it is better to make an office reservation in advance. Such a margin of time will allow you to gather a group of students, and not run around the city on the last day in search of a suitable room.

But this is not all the benefits that a temporary office can bring. Often well-equipped premises are rented out to give the appearance of successful business to sign a lucrative contract. Indeed, few people want to have business relationship with a person whose office occupies one room, an area of ​​​​5-15 square meters. Of course, the rented office will not have the necessary signage, but this is the lesser of two evils. If desired, this shortcoming can be easily eliminated.

Office rental for a short period of time may be needed in the case when in your own premises repair work or some kind of emergency happened (for example, the neighbors from above flooded). Needless to say, there can be many force majeure situations. The only way out is to rent an office for an hour. This is much more profitable than dismissing your employees on forced vacations and suspending business.

In general, this service is very popular in all civilized countries. At the same time than better service offered to the lessee, the higher the demand for such office space. Abroad, for regular customers who always fulfill their contractual obligations in a timely manner, there is a system of discounts that allows for more favorable price rent an office for a long time. Moreover, such entrepreneurs are on the “white list”, which allows them to rent offices anywhere in the world. Perhaps such an innovation will soon reach us.

Temporary rental of premises is not a new and widespread service. Renting an office for a short time with a set of additional services (one or two rooms, television, cafes, Internet for several users, sound equipment, etc.) is a very tempting idea.

What happens in these temporary "offices"? Usually these are several types of activities:

Holding conferences, symposiums, and similar meetings;
- conducting private consultations;
- organization of daily educational courses;
- etc.

The first case is typical for a small organization that needs to gather once a month (six months, a year) employees, potential clients, partners. The entire audience simply does not physically fit in the head office. Building your own premises is unprofitable and impractical. There is one more unexpected plus of renting an office for an hour: psychologically, the new environment sets up for the development of extraordinary solutions and brings employees together.

The second case is suitable for private consultants who do not have their own office with desired functions. These are more often psychologists, insurance agents, less often lawyers. Sometimes you just need to meet in an informal setting or on "no man's land". In this case, "office by the hour" is the ideal solution.

Further. Educational courses and similar events involve renting a room for a short (one to two) time three to four days a week. But at the same time, the total period can be from several weeks to several months. Such tenants usually book an office in advance. This is done so that, having completed a group of students, they do not rush around the city, looking for a room in a fire order.

A temporary equipped office can be used in other cases:

You need to create the appearance of an extremely successful activity in order to conclude a profitable contract, attract the right partner. Who will deal with you if the office, to put it mildly, does not meet the requirements of comfort, is located not at all in the center, and the potential partner is not even a poor person at all? Meet by clothes! the only negative here is the lack of a chic sign with the name of your company. But with the desire and the presence of imagination, this drawback is easy to eliminate.

For some reason, your own office cannot be fully used. This may be, for example, an unforeseen repair. Well, the neighbors poured in from above, and then the quarterly report arrived in time! Any other force majeure situation that cannot be foreseen may also arise. In such cases, it is more profitable to hire a temporary room with the necessary equipment (Internet, telephone) than to do nothing on a forced vacation.

In the West, this form of rent is quite popular and has a corresponding service. If you are a regular customer and carefully fulfill the terms of the lease, you can get into the "white list". This is a special electronic database to which lessors have access. A special card allows you to rent premises for a short time in various countries. You may even get a discount in such cases. It remains to be hoped that soon these "fruits of civilization" will reach us.

Hourly rental office space It's no longer a secret or news to anyone. The service came to us in Russia along with the format of turnkey offices. "Office for an hour", "conference" or simply renting meeting rooms - companies can call it differently. The idea is to provide the client with a fully equipped office space on short term(from one hour to the whole day) with additional services.

Who and, most importantly, why rent an office today for an hour? This was told to us by the experts of the Office-M company.

Meetings, trainings, temporary projects

Some managers rent training rooms in other people's offices, as they have heard that a change in the usual environment has a positive effect on the work of the team. And in Western companies this is a common practice - from time to time, for employees working on a project, they rent a separate workplace in the coworking center. Experts who have studied this question, note that the indicators are growing and the work is going faster.

Organizers of educational courses are also consistently turning to the hourly rental format. Suppose there is a native teacher foreign language ready to get to work. A group of students who will study 2-3 times a week has already been formed. The case for the office where the classes will be held. A stable venue is needed, ideally one with multimedia equipment and a whiteboard. In this case, it will be unprofitable to rent a permanent premises, especially at the initial stage of activity, when it is still unclear whether the business will go or not. Hourly rental of auditoriums is a way out for those companies that are at the start.

"It is companies operating in the field educational services, make up a significant part of the "hourly" customers of our company. Most often, such organizations book large meeting rooms, on average for 15 people. Certain days are assigned to them immediately for several months ahead, "says Raisa Shaposhnikova, head of the "office for an hour" direction of the St. Petersburg management company Office-M.

Private consultants

Self-employed consultants rarely have their own office. Hence - meetings with customers in restaurants, and, consequently, unreasonably high costs. In the office, meetings are held at a higher level, so consultants (usually in the field of law, insurance, real estate) quite often rent hourly premises.

There are specialists who find it easier to work with clients at home - for example, psychologists. Still, office work is not their format. However, there are also exceptions. In addition, companies engaged in the field of fully equipped offices try to please everyone and for psychological consultations and trainings select an audience with a less formal environment for the client.

Image office

Not all companies can afford the luxury of renting an office in the city center - especially when it comes to Moscow or St. Petersburg, where rental rates are prohibitively high. We have to look for an economy option in cheaper areas. What if there is a meeting with potential partners? Partners who come from another city risk getting lost in search of an office on the outskirts. In this case, a small meeting room in business center cities are rented, rather, for convenience and image. After all, most often visitors judge the success of a company by its office, do not forget about it.

Problems in your own office

Troubles can happen in any office: blackouts for the whole day, a flood, or just renovations. Of course, not for everyone, but for some companies the field of activity allows them to continue working in a temporary office. The main thing is Internet access and the ability to print documents from the secretary. Thus, the workflow will not get up, and when the situation in the office returns to normal, you can return to the usual format of work with a clear conscience.

scammers

Unfortunately, no one is safe from scammers. Companies that value their name and reputation, when working with "hourly" clients, follow a number of rules: Required documents enter into an agreement, even if the client intends to use the service only once, and without fail enter everyone into a single electronic database, which can be easily used by employees in other offices, if the company is a network office centers. International companies, working in this area, issue personalized cards to regular customers. Having presented it, the client automatically becomes "their own" in any office of the network, it does not matter if he arrived in Hong Kong or New York.

* Calculations use average data for Russia

Starting investments:

Average check (single visit)

Net profit:

Payback period:

With the growing number of professionals working remotely, the popularity of co-working centers is growing. It is profitable and promising business, capable of bringing monthly about 200 thousand rubles of net profit.

Coworking centers in Russia are still a curiosity, although in the West they have long become commonplace. They are anti-cafe establishments. The only difference is that anti-cafe is a place of leisure, recreation and entertainment, while co-working centers are designed for work. What unites them is that visitors can rent a place for themselves for a certain time, cooperating with like-minded people to solve various problems.

At its core, a coworking center is a large office where you can temporarily "settle" and work. This organization of the workflow is becoming more and more popular - this is facilitated by the development of freelancing and remote work. And since the demand for such services is increasing, why not take advantage of this?

Coworking as a business in Russia is a promising area, as competition in this market is still low, and the area has room to grow. In addition, there is now active support for entrepreneurs in this segment. For example, Sberbank issues a loan at a lower interest rate to implement campaigns to equip youth coworking spaces. The state also supports entrepreneurs: for example, the government program "Coworking 2.0" involves subsidizing businessmen in this industry.

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

As for the territorial location, it is better to organize such workspaces in large cities. This is where your target audience is. AT small town such establishments simply do not pay off.

A coworking center is not a cheap business. To open a worthy institution, you will need a capital of 1 million rubles. Except financial resources one should have creative and entrepreneurial abilities, since the success of the business is related to how thoughtful the institution will be. Thoughtful both from a business point of view ( organizational matters), and in terms of creativity (concept, space design, programs and events). A coworking center is not a business for everyone. But if you are looking for an idea for a creative, multidisciplinary business, then this is a great option.

To turn an idea into a profitable business, you need to know the nuances and specifics of the coworking center. This article will help you navigate the new business segment.

Why coworking is a promising business

The development of the economy and entrepreneurship is very dynamic. The changes affect all organizational business processes. Today you will not surprise anyone with the words “outsourcing” and “freelance”, although a few years ago most people did not know about them. Modern business adapt to new requirements. Individuals and professional groups are looking for alternative workspace arrangements. Familiar offices, on the rent of which significant amounts are spent, are being replaced by the so-called coworking centers - a place where you can work, spend business meetings, use Wi-Fi and relax.

In recent years, co-working centers have been gaining popularity, as there is a tendency for specialists to move to remote work. Photographers, designers, IT-specialists, writers, lawyers - representatives of absolutely different professions come to the conclusion that using coworking centers is much more convenient and cheaper than renting expensive offices in the city center.

The idea of ​​co-working centers appeared in the USA in 2005, but for Russia it is relatively new. The first co-working center in Russia was opened in Chelyabinsk in 2008. To date, about 300 coworking centers have been registered in Russia, of which more than 100 are located in Moscow. However, it is too early to talk about market saturation.

This format has taken root well in many countries, but in Russia it is still at the initial stage of its development and has not acquired such a scale as abroad. The reason for this lies in the specifics of the domestic economy: firstly, remote employment of specialists in Russia does not exceed 5% of the total number of active economically employed population (for comparison, in the USA 45% of employees work remotely or have such an opportunity); secondly, tenants are reluctant to rent out space intended for co-working centers, as they consider this business to be rather unstable. Despite this, positive business trends allow us to talk about coworking centers as a promising direction, because:

the percentage of remote employment in Russia is growing every year. According to J'son & Partners Consulting, by 2020 the share of remote employees in Russia will grow to 20%, which will save employers more than 1 trillion. rubles.

large Russian companies are already showing a trend towards remote work. For example, the VimpelCom company announced the closure of 70% of its offices and the transfer of employees to remote employment. Small and medium enterprises also support this trend. According to a survey conducted by Bitrix 24, 27% of companies plan to transfer more than half of their staff to remote work.

67% of job seekers show a desire to work remotely. And the number of vacancies offering such work is about 35% of the total share of ads.

the desire of small and medium-sized businesses to save on renting office space during the crisis.

Thus, the opening of a co-working center will take into account trends modern economy and entrepreneurship and occupy a free niche in anticipation of the development of this direction.

How do coworking centers make money?

The term "coworking" can be translated literally as "working together". Therefore, coworking is a form of self-organization, a community of people united in one space to do some work. At their core, co-working spaces are “communal offices” and provide spaces for work, business meetings and various events. In such a space, you can rent a permanent workplace or periodically visit the institution as needed. It is this variability that determines the main advantage of coworking centers.

In addition, coworking centers are very convenient, as they are equipped with everything necessary for organizing comfortable work. Here you can rent a whole workplace with a table, a personal locker for things, use free wi-fi, drink coffee. Co-working centers are especially popular among intellectual workers and representatives of creative professions. In the space of a coworking center, you can meet entrepreneurs, freelancers, small companies that do not find it profitable to rent a separate office, and creative teams that have come together to develop one common project.

Coworking centers have the following advantages:

savings on renting a room;

variability of use: in the center you can rent one workplace for a certain period, or periodically visit the center, using a free place;

the centers are suitable both for organizing individual work and for holding various meetings, seminars, video conferences and other events. For this, various zones are provided in the centers;

business environment contributes to increased productivity;

coworking centers can become a platform for useful business acquaintances;

the centers are equipped with everything necessary for work: office equipment, Wi-Fi, etc.

However, the following disadvantages of coworking centers should be considered:

the open layout of the "communal office" is not suitable for people who are used to working in silence and solitude;

Not every specialist is ready to pay the daily rent of a workplace.

Thus, when opening a coworking center, it is necessary to clearly understand which categories of specialists will be interested in this offer. The coworking center project involves making a profit from the rental of workplaces by various specialists. In addition to the main source of income, coworking centers also earn money by renting conference rooms and training rooms, conducting training courses, master classes, and so on.

In accordance with the list of services offered by the coworking center, the organization of the space itself, the required area, and tariffication are determined. Some co-working centers are created with a specific theme - for example, it can be a space that brings together creative people, industry employees or aspiring entrepreneurs. Such thematic co-working centers allow bringing together specialists from the same field of activity, which is regarded by visitors as additional advantage. It is much easier to manage such thematic co-working centers, since there is a clear understanding of target audience and the demands it makes. Therefore, creating a coworking center that is a creative space is a great option.

Often the concept involves the creation of three functional areas: isolated workplaces that allow you to work in solitude and silence; a common hall where negotiations will be held, meetings will be held; as well as a separate hall for seminars, trainings and so on. Various trainings, creative evenings, exhibitions will be held on the basis of the coworking center creative works etc.

In connection with a certain concept, a list of services should also be established:

permanent or one-time rental of a workplace (the cost includes the use of office equipment, free Internet, use of a coffee machine and a cooler);

rent of a hall for seminars (the price includes the use of equipment for presentations);

hall rent for exhibitions, concerts, recitals, etc.;

organization of free seminars, workshops or themed evenings by the center itself. This service is aimed at attracting visitors.

It is important to understand that in order to effectively run a coworking center business, it is necessary to create an active community on its basis, which constantly participates in various events and organizes them itself.

To make money, a co-working center needs to be more than just a place to work. You won’t get far on one “rental of a workplace”. Therefore, be sure to organize additional events or services.

Registration of a coworking center

The initial stage of opening a coworking center is registering a business in government bodies and preparation of all necessary documentation. You can choose the form of sole proprietorship or LLC. The difference is that if you are the sole owner of a business, it should be registered as an individual entrepreneur. This will greatly facilitate the management accounting and simplify the terms of taxation. To apply for an individual entrepreneur, you will need the following documents: passport, application for state registration. registration, a receipt for the payment of state duty (800 rubles), as well as a copy of the TIN certificate.

If you decide to open a coworking center together with the founder, you will have to register as an LLC.

Also, for registration, you will need to indicate the relevant OKVED-2 codes. Suitable for a coworking center:

68.20.2 Renting and management of own or leased non-residential immovable property

77.33 Renting and leasing of office machinery and equipment, including computer technology

77.2 Hire and rental of items personal use and household purposes.

The next step is to obtain all necessary permits from Rospotrebnadzor and similar state authorities. institutions. About 10,000 rubles will have to be spent on registration of all permits. The requirements of the SES require the execution of the following documents for opening a center:

production control program;

the conclusion of Rospotrebnadzor on the compliance of the premises with the standards;

permission from Rospotrebnadzor to carry out activities;

permission from the fire department;

regulations to the premises. The entrepreneur must prepare a lease agreement or property documents, a sanitary passport for the premises, an act from the BTI confirming the commissioning of the premises;

contracts for the removal of waste, hazardous substances, disinfection.

In addition, you need to open a bank account and purchase cash register, which is subject to mandatory registration with the Tax Inspectorate.

Choosing a location and premises for a coworking center

Having a suitable space for a coworking center is 90% of success.

When choosing a location for a coworking center, preference should be given to the city center. First, it is here that the main part of business processes is concentrated; secondly, it is equally convenient for all customers to get there; thirdly, such accommodation is prestigious, which is important for those clients who plan to hold various business meetings and negotiations on the basis of the coworking center.

When choosing a location, you should pay attention to the presence of a convenient transport interchange, parking for cars, as well as the landscape outside the windows - it has been found that visitors to coworking centers pay attention to the view from the window.

There are also certain requirements for the coworking space itself. Zoning a coworking center involves the use large area. The minimum area for a coworking center is 100 sq.m. Rent area 130-160 sq.m. in the central part of the city will cost an average of 110,000 rubles / month.

Design of a coworking center

Proper zoning and design of space is one of the key parameters for the success of coworking. If you manage to organize comfortable conditions, visitors will be ready to return to you and pay for special conditions that cannot be achieved in other places. In other words, the coworking center should become a unique space that can attract visitors. Comfortable furniture, interesting interior, proper zoning - all these are elements that create a special atmosphere. Creative people especially appreciate the aesthetics of the environment, so it is recommended to use the services of a designer to create an attractive interior. Get ready to spend 300,000 rubles for designer services and room renovation.

Take care of soundproofing, high-quality lighting and air conditioning. Be sure to spend unlimited high speed internet which will operate throughout the center.

To create an interior design for a coworking center, involve your potential target audience - young ambitious professionals who prefer to work for themselves. As the experience of other entrepreneurs shows, most of the work on the design and arrangement of the office can be done on barter terms. Surely among your future clients there will be those who are engaged in video broadcasting, landscaping offices, among them there will be architects, and teachers of drawing schools, and experts in the field graphic design, video editing, frameless furniture manufacturers, shops board games etc.

Purchasing furniture and equipment for a coworking center

Coworking involves convenient working space. Therefore, you should carefully consider the content of the coworking center. The table provides an indicative list necessary equipment, based on the organization of a co-working space for 30 workplaces and a conference hall with a capacity of up to 100 people. According to calculations, total amount the cost of equipping the coworking center will be 450,000 rubles.

Costs for furniture and equipment of the coworking center

It is important to understand that the more complete and multifunctional the equipment is, the more time the client will spend within the walls of the coworking center.

Recruitment for a coworking center

A standard co-working center does not require numerous staff. The main position is an administrator. His responsibilities include: monitor the health of the equipment and order in the room, control the stock of consumables, sell subscriptions to visitors, inform customers about promotions, tariffs, planned events, maintain an account on a social network. It is recommended to invite girls to the position of administrator, as they usually inspire more trust among visitors.

For a small coworking center, two administrators working in shifts will be enough. In addition, you may need the services of an accountant, a cleaner, and an IT specialist who will maintain the coworking center website. You can minimize labor costs in the following way: delegate any functions to the business owner (for example, accounting), and hire an IT specialist for outsourcing. Under these conditions, the fund wages will be about 100 thousand rubles.

How to advertise a coworking center

The target audience of coworking can be divided into three large groups:

freelancers form the basis of users of the services of the coworking center. These include IT-specialists, copywriters, translators, copywriters, designers and other professionals working remotely. Mostly this group includes representatives of intellectual labor;

start-up entrepreneurs– some of them do not need a permanent office, and the other part does not have the opportunity to rent an expensive office for permanent basis;

self-employed population- usually this group includes representatives of creative professions (photographers, writers, coaches, etc.).

You can also single out people who strive for self-development and attend various events in coworking centers. Thus, the audience of coworking centers is quite diverse and numerous.

Ready-made ideas for your business

Due to the fact that the format of co-working centers is rather specific, a certain set of advertising methods should be used to promote them. Coworking centers need advertising, since the very concept of workspaces is relatively new for Russia, and marketers are faced with the primary task of telling potential consumers about all the advantages of coworking centers.

The following advertising methods are suitable for promoting coworking centers:

promotion on the Internet using the site and groups in social networks;

organization of educational and entertainment events for visitors;

provision of content: photo reports, live broadcasts, video lectures, useful information;

creation of a comfortable working space and recreation area;

partnership with local media.

The location of coworking centers can also be attributed to advertising methods. The most convenient option is to locate the premises in the city center, where business activity. This will attract large quantity visitors.

The key advice for promoting a coworking center is not to skimp on advertising. The faster you declare yourself, the more visitors you will attract. Be prepared for the fact that the first months you will work for the name of your center, investing all the profits in its promotion. It is possible that most of your first clients will use the services of a barter office. Experts advise novice entrepreneurs to bet on thematic conferences and various weekend events. Sometimes in such cases it turns out to be more profitable to take a percentage of the proceeds, rather than rent. These may include educational programs(their implementation brings up to half of the coworking center's revenue). Such programs usually come in two formats - selling a product or service (in this case, participation in it is free or at a symbolic price) and in the format of a regular educational course. Do not be afraid to take on several directions at once. At first, it is more important for you not to get momentary profit, but to earn a name for yourself and determine demand. Then you can choose the most profitable destinations.

How much does it cost to open a coworking center

Initial investment

The initial investment in the coworking center is 1,045,000 rubles. Variable costs consist of the cost of consumables (paper and ink for office equipment, public water and beverages, etc.). To simplify financial calculations, variable costs can be calculated based on the amount of the average check (about 400 rubles) and a fixed margin of 300%.

Fixed expenses consist of rent, utility bills and internet, payroll, advertising and depreciation charges. Also to fixed costs include taxes - this table shows their approximate amount, because. they are calculated on the basis of the revenue figure.

fixed costs

How much can you earn coworking

Practice shows that coworking centers pay off within 1.5-2 years. According to the analytical site DeskMag, "any co-working space that lasts two years is a plus."

On average, the prices for the services of a coworking center are:

one-time visit: 300-500 rubles.

the cost of a subscription for a month: 5000-15000 rubles.

the cost of renting a conference room: 5000-10000 rubles.

Based on the average prices for the main services of coworking centers, we calculate the planned income. To do this, we determine the average number of visitors per day - 20 people and the average bill of 400 rubles: 20 * 400 * 30 \u003d 240,000 (rubles).

The number of monthly subscriptions sold is 10, with an average cost of 8,000 rubles: 10 * 8,000 = 80,000 (rubles).

Number of events held per month: 20, average cost hall rent 8000 rubles: 20 * 8000 = 160,000 (rubles).

Thus, the estimated monthly income of the coworking center is 480,000 rubles.

Expenses must be deducted from this amount. Then pure monthly profit will be approximately 150-180 thousand rubles. You can reach the planned sales volume in 3-4 months of work.

With such indicators, the payback period will be 15 months. Compared to the industry average, this is quite an optimistic forecast. It is possible to achieve such results with proper organization business and efficient use opportunities. All this will ensure a sufficient level of sales.

What difficulties may arise for the owner of a coworking center

Risk assessment - important point business plan for a coworking center. Risks in this area include:

low attendance of the institution due to the unpreparedness of specialists and entrepreneurs to switch to work in the coworking format. It is possible to solve this problem with the help of thoughtful marketing strategy, which will make it possible to convey to the target audience all the advantages of coworking centers;

a decrease in the reputation of the coworking center itself among the target audience due to errors in management or a decrease in the quality of services. It is possible to reduce the risk with careful selection of personnel and control over the quality of services provided, as well as monitoring visitor feedback;

seasonality of sales: during periods of holidays and holidays, the number of visitors to coworking centers is reduced. To mitigate this risk, it is proposed to use alternative ways extracting benefits. For example, during the holidays it is recommended to use the space of the coworking center as a venue for exhibitions, concerts, theme parties, etc. Another method of attracting visitors can be a loyalty program, promotions and discounts. AT summer time it is possible to adapt the program of the center for students and schoolchildren, providing them with discounts for visiting;

behavior of residents of the center. Since coworking involves bringing together different people in one space, discipline can be difficult. To work, it is necessary to maintain a certain atmosphere and follow the rules indicated for visitors to the coworking center. This risk is specific, it is quite difficult to deal with it. It is possible to minimize this risk through a competent layout of the workspace, which provides for the presence of isolated workplaces.

the presence of stronger and more popular competitors. It is possible to reduce the impact of this risk by creating a unique offer that competitors cannot offer. Each coworking center should have its own peculiarity. Someone is trying to locate it in the park, arranges greenhouses and winter gardens with rattan chairs. Someone sets up a conceptual designer furniture, someone combines coworking with a hostel, and someone buys skateboards to move around the office. Study in advance the experience of other entrepreneurs in our country and abroad, view photos of interiors large companies, collect interesting ideas. Their implementation does not always require big expenses. But do not forget that the main competitive advantages that a coworking center should aim for are high quality services and flexible pricing policy.

increase in the cost of purchasing materials, renting premises. It is possible to neutralize this risk with a competent choice of partners and the inclusion in the contract of all necessary requirements and conditions;

a decrease in the cost of renting traditional office space due to the crisis, which will make coworking less competitive. To avoid this risk, it is necessary to create a multi-directional center and diversify sources of income.

Success factors for a coworking center

The creators of a coworking center need to take into account the following factors that affect the success of the whole business:

Location. There will not be a single visitor in your comfortable room with an original interior if it is located in a residential area on the outskirts of the city. But they will definitely come to you even in the old building of the former factory, if it is located in the center. Almost any room can be advantageously beaten and adjusted to a coworking center. Therefore, when choosing a room, first of all, pay attention to those parameters that cannot be changed, i.e. location and area. They must initially comply with the requirements.

layout. It makes no sense to create a second office. The room should be interesting. However, creativity should not be abused. Original design solutions are good, but the workspace should first of all be comfortable. The interior should not distract from work. In addition, when designing, remember what audience your center is designed for. After all different categories customers will have different workspace requirements. For example, freelancers and creatives will appreciate an informal setting, while aspiring business consulting firms may prefer a more conservative design. Organize as many secluded places as possible, areas for negotiations - this will also create additional comfort for visitors.

Internet. This is a very important element of the organization of the workspace. Every client who comes to you will need the Internet. Wi-Fi must work uninterrupted, so sign a contract with a trusted provider.

Payment. The owners of some establishments, such as coworking centers and anti-cafes, charge a separate fee for each type of service (visit time, coffee, water in the cooler, printouts of documents). But this is very annoying for visitors. It is better to make a single payment for the time spent, taking into account in the minimum percentage all possible expenses in one price tag. This will be convenient for both you and the guest.

Services. Offer visitors Additional services. To earn high profits, you need to be more than a coworking center. Establish cooperation with various specialists: business coaches, self-development coaches, etc. – those whose lectures will be of interest to your target audience. Offer to host programs and events in your center's conference room.

The purpose of the coworking center is to create a comfortable working space. If the visitor likes the atmosphere of your establishment, he will return. It is these regular customers that bring the bulk of the profits.

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