Russian clothing sales, one of the favorite topics for discussion. As a rule, it is customary to talk about them as unsystematic, spontaneous actions aimed only at deceiving a gullible buyer and selling illiquid assets.

Yes, sales of clothes in our country do not yet reach the level of the world, it's a fact! domestic market has its own characteristics, sometimes with a minus sign. But still, on Russian market, a lot of serious companies have already appeared, living according to the world laws of trade. And for them sales, discounts, promotions - this is not a whim, not a deception of buyers, but a necessity dictated by the laws of trade, and such events are planned carefully and according to a number of rules.

Sale - always an event, and no less important than the appearance of a new seasonal collection. Sale is one of the stages life cycle fashion. At the center of every sale- discounts, allowing buyers to save their hard-earned money, and therefore to interest them, to attract them to a particular store.

Trading is cyclical. The spring-summer season starts on February 15 and ends on August 15. The rest of the time is considered the autumn-winter season.

During the season, actions to promote collections or individual goods are necessarily practiced. Such events are necessary to attract and retain customers, as well as to sell those products, the seasonality of which is limited.

For example, in the middle of autumn, promotions for outerwear are appropriate, in April - May for a number of items from their first spring collections, in early summer, for example, for bathing suits.

All sorts of discounts allow you to regulate the flow, so they are needed throughout the season. Discounts and promotions make it possible not to bring the product to total sales, and to avoid too much discount on obsolete goods. When huge quantities of unsold goods are sold for a low price, this is the wrong purchasing policy, you need to order as much goods as you can sell. Sales it is necessary to plan, and not to merge for a penny the goods purchased by mistake.

The range of stores is constantly changing. There are clothing brands that produce up to 12 collections per season. Such collections are called "themes". Therefore, some of the "themes" must be subjected to a markdown and sold. During the season, it is possible to sell with a 30% discount the goods that have been hanging in the trading area for about a month. The amount of discounts depends on the periods of product turnover, which are different for each particular brand.

There are no strict uniform regulations for sales, discounts and promotions. There are some rules that vary depending on the policy of the brand and the specific current situation.

For example, such a policy is possible, if during the first 2 weeks of sales more than 50% of any article is sold, then it is safe to say that this article will not be discounted during the season, and it is likely that it will be sold out long before the final sale . So, it is not always worth postponing the purchase of a very necessary, or very pleasant thing for later. If less than 50% is sold, then the article can be discounted by 30% and further by 50% if the first discount did not work. It is always good when the buyer uses the services of specific, so to speak, "their" stores. In this case, you can look closely and understand the sale policy of this trading platform. Spontaneous shopping in this sense is less profitable.

sales, usually include 3 stages and can last up to 2 months. Summer season starts in mid-June and ends in early August. Winter - from mid-December to early March. Sometimes the remaining assortment is left for a later date, allocating a special area for it on the trading floor. Classical discounts at the first stage are 20 - 30%, at the second - 50%, at the third - 70%. Discounts of 80-90% are very rare in our market. The timing of the start and end of the stages of the size of discounts depends on the marketing policy of the company and sales in the season.

Experts believe that the optimal duration of sales is 45 days. The start time of sales depends, first of all, on how the season went. The more successful the season at the store, the later the sale begins. The second criterion is the timing of the start of sales in stores of competing brands.

There is a rule that during the season, discounted items are placed in a remote part of the store, and during the sales period, the sale zone moves to the first positions, but new deliveries move to the background. Stocks are most often promoted in the entry area and other active points of the trading floor.

The newer the collection, the closer to the entrance it is located. And during the sales period, certain approaches to zoning are applied. At all stages sales in the area adjacent to the entrance to the store, they represent collections for which maximum discounts are set. Here are the most relevant in this season commodity groups. In the middle zone from the entrance, there is a more expensive or out-of-season product. It is here that in the height of summer you can buy a warm jumper or a coat at a discount. In the most remote part of the store from the entrance, goods with a minimum discount or without a discount are presented - accessories, basic models, as well as new collections arriving before the end of the sale. Therefore, if there are signs and inscriptions on the store window indicating the presence of a sale, entering shopping room properly, look around.

In some stores, discounts start from 10 - 15% and reach 70%. Companies often do not adhere to the generally accepted stages of sales and discounts, conducting markdowns depending on the current situation. Some start the sale much later than in other stores and end it after 3 weeks, starting from 40% and quickly increasing discounts to 50-70%.

Merchandising varies greatly depending on the level of the brand. In stores of the “middle +” segment, during sales, walls and tables look freer, neater, hanging is not very frequent, special attention is paid to accessories. Arriving at such a store, the buyer immediately perceives the quality level, sometimes without even knowing the name of this brand, its status.

The middle and low price segments do not make a secret of their product balances. As a rule, during sales You will see high stacks of clothes, dense hanging, each model can be presented in several sizes.

Changes during sales appearance dummies. One of the common tricks is to dress the mannequins very simply, in fairly modest clothes, which allows you to focus on the sale and promote all the store's offers, and not stimulate the buyer to look for any specific things, not spur his interest in things that are exceptionally catchy. Only the sale collection can be presented on the mannequins, which emphasizes the interest of buyers. Some companies dedicate one part of the windows to the sale, and decorate the other part in a seasonal concept, placing new items. In some cases, mannequins are decorated with some material that is not related to the collection, this is done so that when entering the store, the buyer is set for the sale as a whole, and not for any particular item.

Learn to shop sales, use discounts and promotions, and then all stories about sheer deception will remain just idle talk. And, of course, I want to believe that after a while we will still reach the level of sales of the global trading community!

When do clothing sales usually start? Sincerely, Julia.

Fashionistas often worry about when summer sales begin, or vice versa winter sales. After all, this is a great opportunity to buy your favorite thing at a much more pleasant price than in the high season. But how not to miss this event?

In fact, the stores do not have a single deadline for the price reduction to begin. Dates are influenced by the remaining stock of the collection, its popularity and other factors.

Summer discounts

But still there are certain periods when you can expect discounts. IN summer time this is usually the second half of June to August.

It should be noted that some brands carry out sales in several stages. The first wave is in June. Discounts at this time are minimal, do not exceed 30%. However, they should not be ignored. After all, right now there is a great chance to find the right basic thing or an eye-catching dress. Popular sizes sell out quickly, so the next wave of price cuts will be pretty limited.

Some brands have specially allocated places in stores, the so-called corners, for the remnants of past collections. There you can find things at a discount and not in the season of sales.

In early July and until August, the second stage begins, discounts reach 70%. Now there is a chance to get a stylish new thing at a very nice price. But to find something worth the right size, you have to work hard. In some stores, sales are held in one stage, and begin just in July. Discounts from such brands immediately maximum.

Information about sales in the shopping center

Black Friday

In the last week of November, it is worth getting ready for the first discounts of new collections. In all stores, the so-called "Black Friday", and in some the sale starts on Thursday, opening hours are increasing. Do not miss the opportunity to buy "your size" of the clothes you like at a discount.

Discounts in winter

If you're wondering when it starts winter sales, then you should be on the alert by mid-December. The decline in prices may continue until mid-February. unified system shops, as in summer, no. Some provide discounts early, others seek to squeeze more out of the hype before the New Year. Therefore, it is necessary to follow your favorite brands.

How to find out when a sale starts

What to do in order not to miss the long-awaited moment? Stores are often reluctant to provide information about such events. In some brands, without any prior announcement, the windows are changed overnight. You can find out about the beginning of discounts only by coming to the store.

To avoid this situation, it makes sense to get a loyalty card. Of course, this applies primarily to favorite brands. Sometimes such cards are issued simply upon request, in other cases a purchase for a certain amount may be required. But the cardholder gets an advantage not only in the form of discounts upon purchase. He can be informed by phone about the dates of the sale. Just remember to leave your number. In addition, some stores practice closed sales. They are held exclusively for regular customers and before a massive price reduction. So higher chance of finding good thing its size.

Most brands have their own websites. On them you can get acquainted with the collection, as well as subscribe to the newsletter. Then information about the beginning of discounts will come to email. If you have already tried on the set and decided on the size and color, then it is better to place an order through the online store.

How to make shopping fun

During the sales period, it is easy to lose your head, because the shop windows beckon with tempting offers.

In order not to regret the wasted time or money later, you should follow these simple recommendations:

• The most important rule - before going shopping is to make a list of necessary purchases. During the period low prices you can get carried away with the study of the range and forget about the really necessary.
• It is worth planning a budget: how much is allowed to be spent on essentials and how much is left for spontaneous decisions.
• The selected item must be carefully inspected before purchase in order to notice a possible defect.
• It is recommended that you carefully examine the contents of the shelves. Because of a large number people the right size may not be in the right place.
• It’s not worth thinking about the thing you like for too long. If you postpone it even for a short time, then it is quite possible that someone else will like it.
• If there is any doubt that a thing is suitable, you need to critically examine yourself. You should not completely trust the opinion of sellers or girlfriends, you need to focus on your feelings.

Nice shopping clothes

To make shopping a pleasure, you need to take care of the right clothes. This is especially true during the sales period, when shopping is likely to take a lot of time. It is worth planning your route so that you have the opportunity to take a break, for example, drink tea in a cafe or have a snack.

The main requirement for clothing is that it should be comfortable, loose enough, and easy to take off. Things with intricate locks and ties are best left for another occasion. After all, even if the plans are to buy trousers, it is possible that you really want to try on a pretty blouse as well. Therefore, the entire set should be fairly easy to remove.

Shoes should also be comfortable. It is best to choose a pair without heels. At the same time, it is worth wearing slip-ons, and not sneakers or sneakers, because then you won’t have to mess with laces.

If you need to choose shoes for certain trousers, then it makes sense to go to the store in them. In different models of shoes, the proportions may vary slightly, without trying on this cannot be seen.

It is recommended to wear a minimum of accessories to the store. A watch or bracelet of the original shape can leave a hook on a new item during the fitting process. Large earrings are also able to cling to fabric. In addition, bright decorations affect the assessment of the item used. And if you take them off, then there is a risk of forgetting them in the booth.

There are not very many requirements for the bag. It is undesirable for this accessory to be large, as it will restrict movement. It is best to choose a medium bag, roomy enough to fit all the necessary things. Lovers of small handbags can limit themselves to a miniature clutch. All the same, the store will pack the purchase in a branded package.

Makeup when shopping is appropriate minimal. War paint can stain the item chosen for fitting. Hairstyle should be done with which is comfortable. Long hair is recommended to be collected in a bun or braid so that they do not interfere.

Shopping is a great way to relieve stress and cheer up. But it also needs to be approached correctly. Make a plan, choose the right clothes and, of course, follow the summer and winter sales.

We have not had time to move away from the hot summer days, and autumn is already here. And with it, the traditional autumn sales and discounts. Now is the time to buy clothes and shoes for the next season, a long-awaited gadget or household appliances for home. Get ready for damp and cold evenings in advance - buy games, books and desktops, it will be easier to spend long evenings with them. We have collected all relevant and working promotional codes and promotions from best online stores on one page.

Here we will collect the best autumn discounts and promo codes

Autumn sale 2019 - valid promo codes and discounts

Summer has quietly ended and autumn is gradually entering its domain. It began to get dark earlier, in the evening you feel a pleasant coolness and periodically dripping rain. Time for nostalgia, romance and autumn sales, naturally. We share some life hacks on what, where and when to buy and how to save as much as possible.

1. Clothes, shoes and accessories. First of all, autumn is the time of sales of summer and spring collections of the past season. In all well-known large online stores, liquidations with discounts up to 90% are already starting. Great time to buy T-shirts, shirts, trousers for the next season. New autumn collections can also be purchased with discounts that are less common, but that's why you are reading this text. Shop at ASOS, KupiVip, La Redoute.

2. Gadgets and technology. As a rule, almost all new smartphones, laptops, smart watches and other wearable and everyday gadgets are already presented towards the end of the year. And a couple of months after the announcements of new products, prices always fall, and discounts appear with them. It is profitable to buy a smartphone in the fall. You can also pay attention to household appliances and "autumn" electronics - agree, sitting in the evening in front of an electric fireplace with hot tea is very atmospheric. Look in Mvideo, Eldorado, Svyaznoy.

3. Books, consoles and board games . Logical continuation of the previous paragraph. Books are still popular today, bright covers, interesting stories do their job. And video game fans are looking forward to autumn announcements. In the gaming industry, the most interesting new items come out in the fall. Finally, board games have become really popular in Russia. There is everything for every taste - for large and small companies, humorous, strategic, horror and many others. You can buy a new volume in My-shop, Read-Gorod, Book24, a board game in Hobby Games, and a console with games in Buka, Gamazavr.

4. Cosmetics and perfumery. In fact, this section is relevant all year round. You can choose an autumn fragrance and new decorative cosmetics at Yves Rocher, L "occitane, Mixit.

5. Toys and baby products. Little citizens need everything the same as big ones. Clothes, shoes, toys will not buy themselves. For new clothes for children in MyToys, Mamsy, Korablik.

6. Trips. September to November is a great time for a holiday at the end of the year. Prices for tours and flights are no longer as high as in summer, and the weather in southern countries is not as hot. Why not warm the bones before the onset of cold weather? Fly with Qatar Airways, Airbnb, OneTwoTrip, Emirates.

Thus, in order to profitably purchase clothes in the summer season, it is worth going to the store in mid-June.

It is worth considering that at such a time, discounts range from 10 to 20 percent, but the range of goods is large, so this is a good time to buy those things that you liked in advance. The hottest discount season is at the end of February in winter and, accordingly, at the end of August in summer. At this time, the discount reaches 80 and even 90 percent. However, the choice of goods is very limited, only some unpopular sizes and models remain. But even during this period of the year, with a successful combination of circumstances, the purchase can be successful.

Seasonal discounts are not the only way to purchase goods at a reduced price. In recent years, Moscow has become relevant. Off-season discounts are not so popular and therefore immediately start at fifty percent of the original cost of the goods. Here, the liquidation of autumn clothing collections usually takes place in October, while enjoying shopping in spring period with discounts available in April.

A separate moment for people who need savings or do not want to overpay are sales. In Moscow, one of the most famous and popular types of sales are. They start a little earlier than seasonal ones in the cold season, last a shorter amount of time.

Sales and discounts are a great opportunity to replenish your wardrobe with fashionable, interesting and designer items.

Such discount seasons usually start in mid-December and end by the last days of it. Sales for the holiday of the Defender of the Fatherland Day or the Day of March 8 are also not uncommon. It all depends on the type of store. For example, in cosmetics and perfumery stores, these holidays will not pass without a trace, while clothing stores may ignore this time. Preparations for September 1 will not go unnoticed in children's clothing and footwear stores, stationery stores.

In general, the season of discounts and sales varies slightly depending on the type of store. In order to save on purchases, you need to decide in advance on the things that you would like to see in your wardrobe and plan a trip to the store. On sites shopping centers and company stores posted information about the season of discounts, sales and other interesting events. Do not be lazy and find information about the product or store you are interested in, decide on the size of discounts and their value.