The food business is always and everywhere relevant, because satisfying hunger is the most important need of any person. Is it profitable to open a grocery store, how much money is needed to start a business and how to attract customers? All the information needed by a novice entrepreneur is collected here.

Registration of IP

The first step towards opening a grocery store is the registration of an individual entrepreneur. Independent costs from 1800 to 6000 rubles. This amount includes mandatory expenses:

• state duty - 800 rubles;
• making an entry about the individual entrepreneur in the USRIP (notary service) - 1000 rubles.

And optional:

• ‒ 300‒3000 rubles. depending on the type;
• opening a bank account - 800 rubles.

Finding a place to shop

The profitability of a grocery store depends on its location:

• the most accessible places are located near railway stations, bus stops, metro stations, large business and entertainment centers;
• there should not be supermarkets near the store;
• so that the point of sale is always provided stable income, try to choose areas with a population of about 1500 people;
• it has been noticed that if a supermarket is located more than 10 minutes walk from the house, customers prefer to use the services of small convenience stores. Keep this in mind when choosing a location;
• if the assortment consists mainly of inexpensive essential products, it is profitable to open a store in a residential area.

Rent or buy?

A grocery store can be opened in a rented room, or you can buy a modular building for a retail outlet. The first option is the least expensive, even taking into account the fact that the store will most likely have to be repaired. The only drawback is the need to pay monthly rent for the premises.

Modular pavilions are expensive, although they have their advantages:

• you choose where to locate the store;
• no need to pay rent every month;
• The building is easy to install and dismantle.

The average cost of a modular building depending on the area:

• 20‒30 m2 - 300‒500 thousand rubles;
• 40‒50 m2 - 560‒750 thousand rubles;
• 60‒80 m2 - 800‒1,000 thousand rubles.

Add to the sum the costs of transportation and installation (100 thousand rubles) and summing up communications (100 thousand rubles).

What area should a grocery store have

The size of the outlet is limited only by your financial capabilities and assortment. For most grocery stores selling through the counter, a room of 30-50 m 2 is sufficient.

Paperwork

To open a grocery store, you will need the following documents:

• IP registration certificate;
• a lease agreement or a document confirming the ownership of the premises;
• SES conclusion, sanitary passport;
• the conclusion of the fire service;
• medical books of employees;
• garbage collection agreement
• a certificate confirming the entry of the individual entrepreneur into the trade register;
• book of reviews and suggestions;
• cashier's book and other documents to KKM;
• product quality certificates;
• information for buyers, in particular the text of the law "On the Protection of Consumer Rights".

In some cases, additional documents are required to open a grocery store. For example, if you plan to hire foreign citizens, you need to issue a special permit. Licenses will also be required if the store sells tobacco and alcoholic products.

Purchase of equipment

A significant part of the initial costs associated with the purchase of commercial equipment, including:

• cash register;
• refrigerators and freezers;
• showcases;
• scales;
• racks, food storage containers, knives, cutting boards.

The total cost of new equipment is on average 150 thousand rubles. Buying used equipment can save up to 50% of this amount. Installation of video surveillance will cost an additional 10 thousand rubles, and 50 thousand rubles will have to be paid for equipment for bottling beer. However, the latter is not necessary.

Do not forget also that at first it is necessary to provide an initial commodity stock, which requires from 300 to 500 thousand rubles. A sign for a store will cost from 3 to 5 thousand rubles.

Recruitment and determination of the wage fund

The number of employees in the store depends on its size and mode of operation. Convenience store usually requires 4 sales assistants: two per shift. For a small store that closes at night, two people are enough, who will work according to the schedule a week after a week, two after two, etc. The salary of salespeople varies between 10,000 and 15,000 rubles.

If you do not have managerial experience, you cannot do without a hired director. The average salary of a store manager is 30,000 rubles. You will also need a loader and a cleaner, the salary of each of which is 8–12 thousand rubles.

In addition to wages, the employer pays an additional 22% of the salary of employees to the Pension Fund on a monthly basis. The personal income tax (PIT) is also transferred by the owner of the business, but in fact this amount (13%) is deducted from the employee's salary.

Assortment formation and margin determination

It is impossible to immediately determine the needs of your customers - only experience will help you form the optimal assortment of the store. The location of the outlet is of great importance: if chocolates, ice cream, pasties and similar products are in demand in the city center, then residents of sleeping areas buy mainly bread, milk, eggs.

Grocery store assortment

In a small convenience store, essential goods must be present: household chemicals, bread, dairy products, personal hygiene items. These are the most demanded products, providing the store with a stable revenue. When forming an assortment, it is also important to consider the needs of your target audience.

Suppose that there are no vegetables in the nearby stores, so customers are forced to go to the market to get them. Use this circumstance to your advantage - offer people what they really need. Even if a kilogram of potatoes costs more than in the same market, buyers will still come to your store. The desire to save time and effort usually outweighs the desire to save money.

Another tip: do not copy the assortment of competitors, offer people what others do not have, and your store will quickly gain regular customers.

Markup on goods

The cost of most goods is determined by the entrepreneur himself. The average markup on store products across the counter is 30%. But there are a number of goods, the retail price of which is regulated by the state: baby food, medicines, products sold in the regions of the Far North and equated to them.

Monthly revenue and payback period

Small grocery stores pay off much faster than supermarkets. If for the latter profitability comes only after 5-6 years, then a grocery store with an average monthly revenue of 700-800 thousand rubles and a net profit of 60-70 thousand rubles pays off in a year.

What kind of contracts do entrepreneurs need to sign?

Before you open a grocery store, you must conclude several contracts:

• with a bank that will carry out collection and service your current account;
• with a security company that will take control of your store;
• with wholesale companies supplying products. To ensure the most complete range, it is worth concluding contracts with several suppliers. It can be wholesale companies, offering products of different brands, or representatives of the manufacturer;
• one of the required SES requirements‒ conclusion of a contract for the removal of garbage and solid waste.

Summary

It is impossible to say exactly how much it costs to open a grocery store, but it is not difficult to determine the approximate initial costs:

• paperwork - 5‒10 thousand rubles;
• rent trading floor- an average of 30 thousand rubles (repair 10-30 thousand rubles) Purchase of a modular pavilion - 300-1,000 thousand rubles (delivery, installation and arrangement - 200 thousand rubles);
• purchase of new equipment - 150 thousand rubles; used - from 80 thousand rubles;
• initial commodity stock - 300-500 thousand rubles;
• staff salary - 40‒120 thousand rubles;
• signboard - 3‒5 thousand rubles.

Bottom line: to open a retail outlet, it takes from 500 thousand rubles to 2 million rubles.

At first, you may encounter an excess of goods. Nothing wrong with that. Before you make your next purchase, analyze which products are in high demand and buy only those items that are in demand.

Get direct access to the most popular and inexpensive products. And place the least demanded and expensive ones behind the counter. This will speed up the service and simplify the work of the seller.

If you plan to sell cigarettes and alcohol in the future, choose a place with great care. In accordance with the law, a store located at a distance of less than 100 meters from a school or kindergarten does not have the right to sell tobacco and alcohol products.

A small grocery store is not able to compete with a large chain supermarket. It's a fact: in a convenience store, prices are usually higher, and the assortment is much smaller. How to open a grocery store and not be left without customers? Study the weaknesses of your competitor. For example, if a supermarket is open from 8:00 to 23:00, switch your store to round-the-clock work, but do not forget to calculate the financial feasibility of such a mode in advance.

Food retail is considered one of the fastest payback and profitable types of business, as it offers to sell general and permanent consumption goods. Despite the fact that there is a rational grain in the idea, it is not easy to implement it and open a grocery store from scratch, you must follow many different rules and take into account important nuances. In this article we will talk about what to look for and how to avoid difficulties to the maximum.

To open a grocery store and make it successful, you need to take into account many working nuances. We propose to consider step by step instructions guiding you through every step of the preparation.

Step 1. We collect the necessary documents

In order for the business to be opened to have a legal basis and be able to be opened, it is necessary to draw up and assemble a whole package important documents. Let's take a closer look at what papers will have to be dealt with so that the legal component of the future business is in perfect order.

1. Registration of the future owner of a grocery store in (IP) or legal entity (LLC). When making a choice between one or another form of registration for maintaining official commercial activities, the scale of the planned enterprise should be assessed and potential risks should be assessed. In the event that you are not going within the scope of the reference this business to resort to the help of banking systems or private creditors, and the risks involved are minimal, as an opportunity to remain heavily in debt, it is better to register as an individual entrepreneur. In this case, you get a simplified procedure. lamentation of the activities of "IP" is carried out in accordance with Article 23 Civil Code, as well as various legislative acts of the Russian Federation. When opening a business, an individual entrepreneur can come with a request for legal support and financial assistance (almost 60 thousand rubles) to the employment center of the city of residence. In addition, the tax system individual entrepreneurs much more gentle than legal entities. However, the advantage of "LLC" is: becoming a legal entity, you significantly reduce the degree of responsibility for the activities of the enterprise, its employees, etc. In the case of IP individual is 100% responsible.

   

2. Giving a choice to a legal entity, it is necessary to take care of the existence of a memorandum of association and a charter.
3. A document certifying that the entrepreneur has been registered with the city tax office, as well as that the taxpayer has been assigned a TIN. For each entrepreneur, the chosen model of taxation of the enterprise is of particular importance. For "IP" this is a model of a simplified nature, the registration of which is carried out according to the submitted application.
4. Statement of registration in the Unified state register legal entities or individual entrepreneurs (USRLE or EGRIP). It is also issued by the tax office. Which register you belong to is up to you.
5. Letter informational character from the Federal Service state statistics, with collections of OKVED codes. Their classification is not influenced by the chosen form of ownership or the source of incoming investments, only the activities of the organization are important. It is advisable to select codes during registration without errors, since subsequently the procedure for changing or adding them will be very complicated.
6. A document confirming the registration of the owner of the establishment in pension fund Russian Federation.
7. An agreement regarding the lease of a premises suitable for the sale of products, or a document confirming the ownership of the said premises.
8. The official conclusion of the Federal State Fire Supervision, which is issued on the basis of:
   1. application submitted by the owner of the premises;
   2. presented certificate of completion of the business registration procedure;
   3. drawing from the Bureau of Technical Inventory;
   4. confirmation of the installation of the fire alarm system;
   5. accident insurance.
9. Conclusion from the local Department of Rospotrebnazdora, issued after checking the premises on the basis of:
   1. businessman's statements;
   2. registration certificate;
   3. agreements on taking premises for rent or possession of premises;
   4. sanitary information from a special passport of the premises;
   5. a compiled list of goods to be put up for sale;
   6. agreements on the removal from the territory of the enterprise of garbage and other household waste.
10. Certificate confirming the registration of the cash register. To receive it, you must provide:
    1. completed application;
    2. agreement on the lease of premises and their possession;
    3. business registration certificate;
    4. passport for cash equipment;
    5. hologram from the service provider.
11. A document certifying the full attestation of each workplace is obtained from the local office of the Ministry of Social Health.
12. A certificate issued by the administration of the city where the business is located, on the entry of the enterprise into the Commercial Register, that is, permission to conduct trading activities.
13. Admission to the placement of outdoor advertising, also obtained from the city administration.
14. Medical books for each employee of the enterprise.

    

15. A book of complaints, reviews and suggestions, with numbered pages and affixed seals in the appropriate places, as well as with the signature of the head.
16. Exact text federal law"On the protection of consumer rights" in the latest edition.
17. A clear plan of escape routes in case of a fire.
18. Certificates of standards and compliance with the norms for the products sold.
19. Licenses for the sale of tobacco and alcohol products.

As you can see, many of the documents required for opening are tied directly to the premises in which the trade will be carried out. This means that choosing a platform for selling products is, in fact, the most important step for business success. Let's see what characteristics of the premises affect the development of the enterprise and what to choose.

You will find step-by-step instructions for opening an IP in the article on our portal. Learn more about required documents, links to download them, and design requirements.

Step 2. Choose a room for a grocery store

It is necessary to approach the choice of a place for placing a trading shop consciously, since, in the end, the correctness of the decision made will seriously affect the level of sales of goods. Of course, this grocery store will not be the first in the city, village or town, therefore, all the best places have long been taken apart by competing companies. We'll have to choose the best of what's left. Let's start with consideration of factors of suitability of a place.

A large base of premises for a store is located on the website of our partners Roomfi.Ru.

1. First of all, pay attention to such an indicator as patency potential clients. It will be at an acceptable level if all of the following conditions are met.
2. At least 2-2.5 thousand people live within the radius of the supposed location of the shop. Simply put, approximately 7-8 standard five-story panel houses or 6 nine-ten-story houses are located near it. The condition is especially necessary for opening a "shop near the house", where they do not come for the entire grocery basket, but run on the way home to buy sweets or cereals for a side dish.
3. Best positioned outlet near:
   1. public transport stops;
   2. metro stations in big cities;
   3. railway and bus stations;
   4. children's and adult polyclinics;
   5. clothing markets;
   6. schools and universities;
   7. sports stadiums, etc.
4. Location close to crowded places is always beneficial, but also involves a high level of competition. In addition, legal restrictions regarding the opening of outlets selling tobacco and alcohol products in the vicinity of educational institutions should be taken into account.
5. You should not compete with chain stores, supermarkets, hypermarkets located within a radius of up to two kilometers from the intended location of your shop. It is not hopeless if your shop is located closer to a residential area, however, it will not bring much profit.
6. It is necessary to study the assortment of goods in competing stores and become leaders by selling products that are not available there. The difference can be surprisingly small, for example, expand your confectionery range or sell frozen fish and find your buyer. More precisely, take it away from competitors.
7. You need to be attentive to the needs of your target audience. Do not rely only on adults, working people, as is now customary among marketers. Believe me, the lion's share of income is brought by such seemingly insolvent segments of society as:
   1. pensioners;
   2. teenagers;
   3. children.
8. Related products are the key to success, especially if they are properly placed on the shelves. In order to trade them, in many cases it is necessary to obtain special permits, but it is definitely worth it.
9. Uniform corporate identity of the store - plus 100 points to the reputation. It consists not only of external paraphernalia, such as uniforms, color scheme in the decoration of the hall, the symbolism of the store, but also:
   1. courtesy of the staff;
   2. ability to advise the buyer.
10. The presence of elements of customer comfort and working infrastructure is mandatory. This is about:
    1. platforms for unloading goods;
    2. driveways;
    3. sufficient parking space;
    4. warehouses for food storage with refrigeration equipment;
    5. electrical networks of sufficient capacity;
    6. sewerage and water supply system;
    7. telephone line, etc.
11. Despite the fact that for the absence of one of the above components, you can safely demand from the landlord big discount, it is better to avoid getting into such a situation, because, in the end, you still have to eliminate the drawback that has arisen.
12. In some cases, installing a modular building on a leased land plot can be more profitable than renting a ready-made one. In addition to financial advantages, independent determination of the size and location of the future store will allow you to get closer to a potential buyer, as well as adjust the amount of specialized equipment required for installation.

Step 3. We calculate the starting capital

So, to open a good grocery store filled with all the necessary equipment and goods, on average, you will need a certain amount of money, which we will now calculate based on the cost of all the necessary elements.

1. The official registration of an enterprise and the execution of documents authorizing the conduct of trading activities will cost a businessman a price of 25 to 35 thousand rubles.
2. Purchase of the necessary equipment, its installation and implementation communication systems will cost about half a million rubles, plus or minus 100-150 thousand.
3. Installing a burglar alarm and fire prevention system will cost between 60,000 and 70,000.
4. The initial assortment of goods needed to launch the enterprise will cost about 650-800 thousand.
5. The cost of transport and other expenses related to the life of the enterprise will total about 90 thousand units of Russian currency.

In total, adding up the maximum received values, we get the amount of starting capital: 1 million 600 thousand rubles.

It must be remembered that this amount does not include periodic expenses necessary for:

• payment for renting a room (about 30,000-40,000 for a room up to 45-50 m²);
• staff salaries (for two people you will need at least 30,000 rubles);
• payment utilities and taxes (20,000 rubles).

It turns out to start-up capital it is necessary to attribute almost 100,000 additionally per month.

In order for the costs listed above to pay off, during the first 12 months after opening the store, the net profit received should be about 250,000 per month. The average trade margin for a food product is 30% of the original cost, so it is quite realistic to do this.

Video - How much does it cost to open a grocery store

Step 4. Installing equipment in a grocery store

The equipment necessary for opening and operating a grocery store is divided into two groups:

• main;
• additional.

The first is necessary from the moment the enterprise is launched, the second is acquired directly during operation. Consider the components of each group. The main ones include:

1. Equipment for installing dry products in the hall:
   1. shelves;
   2. racks;
   3. slides, etc.
2. Equipment for food storage in the back room and in the warehouse:
   1. racks;
   2. refrigerators;
   3. freezers.
3. Equipment for exhibiting in the hall products, frozen or perishable:
   1. showcases-refrigerators;
   2. showcases with ice for seafood;
   3. freezer chests.
4. Show-windows for storage of confectionery and bakery products.
5. Counters, including cash registers.
6. Inventory:
   1. scales;
   2. containers;
   3. boards;
   4. knives;
   5. baskets and carts for products;
   6. packages;
   7. containers, etc.
7. After the store successfully opens and becomes popular with customers, the technical base is expanded with tools to create working comfort:
   1. slicers;
   2. files for meat;
   3. vacuum packers;
   4. refrigerators for storing drinks;
   5. ice cream tanks;
   6. camera surveillance systems;
   7. climate control, etc.

As a result of the choice of equipment and its installation, the grocery store creates the most convenient conditions for the interaction of staff and customers, as well as for making a purchase. The range of goods offered for sale significantly affects the starting set of equipment necessary for opening.

Step 5. Decide on the product range of the grocery store

Even on a small retail space of a modest grocery store near the house, almost 4-5 hundred items of various goods can be placed. There are elements that are mandatory for sale, without which the institution is unlikely to receive the desired increase in clientele. Let's see what we are talking about.

Table 1. Approximate assortment of goods

As you can see, the main group of goods has three main directions. High-priority products include goods purchased a little more every day, which are not staple foods. Of these, the most popular of course is bread, because people eat bread at least several times a day, if they do not adhere to a special menu. Everyday demand means buying side dishes, teas, coffees, etc., nothing special and nothing overly expensive, to run to the big store and buy cheaper. Seasonal demand suggests the popularity of drinks, alcoholic or non-alcoholic, as well as ice cream and other similar products. All this should always be in stock, but by the onset of summer, you can get a few new flavors of soda loved by children and fill refrigerated chests with delicious ice cream.

At the same time, it is necessary to take into account the increase in demand for specific goods, as important events for society approach, for example, before the New Year, the demand for champagne and caviar increases, before Easter for eggs, before March 8 and February 14 for Raffaello sweets, etc.

After launch and throughout life cycle establishments, it is necessary to constantly monitor consumer demand and respond to requests in a timely manner, that is, as quickly as possible. In addition, even “pointing your finger at the sky”, that is, by adding product positions at random, based on your own assumptions, you can significantly increase the attendance rate, and as a result, the profitability of the store.

Step 6. We conclude agreements with product suppliers

Finding suppliers in your city is quite simple. Bread and bakery products are supplied by bread factories and confectionery factories, meat products are brought from meat processing plants and farms. By the way, finding out about the opening of new grocery stores is the direct responsibility of suppliers. Most often, they find you on their own and offer great options for cooperation.

The lion's share of attention will have to be paid not to finding suppliers, but to monitoring their reliability, as well as the established reputation and price / quality ratio for each product.

When concluding agreements with suppliers on the supply of food to the opening store, you need to pay attention to the following points:

• establish a delivery schedule;
• determine the timing of the delivery of products;
• payment for goods is made before or after delivery;
• what are the conditions for deferred payments;
• how to return an item that is not in demand, etc.

Upon receipt of the goods, pay attention to viewing the documents for it, at least:

• overhead;
• quality certificates, etc.

On the packaging of each product must appear:

• date of manufacture;
• best before date;
• composition;
• caloric content;
• the presence of food additives, etc.

In addition to checking the reputation and compliance of your suppliers with it, develop your own for them in order to receive more profitable cooperation offers. So, it follows:

• timely pay for the delivered consignment of goods;
• do not cancel orders at the last moment;
• conduct business diplomatically and professionally.

After the launch of the enterprise, the organization will have to work on a prepaid basis, when trust is built up, you can pay for the receipt of products after the fact. The good name of a grocery store in business is important for the clientele, and for the suppliers. When you feel approved, you will understand that it is time to expand.

Step 7. We hire staff

It would seem that it is easier to select experienced workers for a grocery store. However, this hard work, it is necessary to conduct daily and painstaking work with hired personnel from the first day of admission. To set the desired level of motivation and provoke conscientious labor activity, it is necessary to establish an acceptable system of remuneration, as well as regular bonus payments to those who have distinguished themselves.

It is important to correctly draw up a work schedule and avoid violations. labor law. The distribution of vacations is an item that should be taken seriously if you do not want a constant staff turnover. Timely renewals need to be monitored medical books workers, this condition is mandatory, because people are in direct contact with the goods used for food.

Check knowledge of available products and prices before sending staff to work.

It is better to start hiring employees based on the basic needs of the enterprise. Find a key minimum of people, such as a sales assistant, storekeeper and cashier, while expanding the staff at the same time as expanding the store and changing its mode of operation.

Step 8. Getting ready to launch

Launching a grocery store implies the presence of ready-made elements:

• selected and equipped premises;
• purchased goods;
• hired staff.

In addition, it is necessary to arrange the decoration of the store, because the appearance is another point in the success of the institution. The walls must be clean and at least plastered, but preferably decorated by department, the following elements should not be placed:

• pointers;
• flags;
• information plates, etc.

Sales assistants and other personnel who flicker in front of visitors must be dressed up in uniform. If there is no money for a uniform, but there is a desire to unify the style of the establishment, pay attention to the purchase and issuance of branded aprons with the logo or name of the store. You can also improvise a unified style by buying the cheapest t-shirts for women and men that have the same shade and ask the sellers to come only in them.

In addition to external paraphernalia for staff, there is also an ethics of behavior. You should also teach it to employees who came to work so as not to get into a mess and not lose customers due to ordinary household rudeness, for example. Many sellers wonder why their good store products, with a wide range, so few visitors, but they go to the neighboring stall for bread and beer. And he incurs losses because he put an impudent lady behind the counter, rudely talking to customers. To avoid unpleasant communication, all residents of neighboring houses avoid entering the store.

It is necessary to lay out products on the shelves carefully, if possible “figuratively”, with a hitch, making slides of cheeses, rows of sausages, etc. Not only should the product smell and attract the visitor with its appetizingness, it is also necessary to take into account positive influence for sale appearance and packing of goods.

What problems may arise

Thinking of opening a grocery store and relaxing while the work gets done? No matter how! With the launch of the enterprise, you will forget about the availability of personal time for a long time, since you will have to tightly control all aspects of its activities every day if you want to achieve success as soon as possible. So, you need to track:

• the level of consumer demand;
• products of interest to consumers;
• ups and downs of competitors, as well as their causes;
• the behavior and performance of staff;
• vacations, decrees, hospital staff;
• the current cash flow of the store;
• changes in the legislative acts of the Russian Federation corresponding to your activities;
• timing and timeliness of making payments, renewing licenses and other documents, filing papers with the relevant departments, etc.

Remember, the first time, and the next, the business for the most part rests only on you and your efforts. Not a single employee burns with all his heart for the work of a grocery store, because he receives a completely standard salary, works hard and, in the end, always has the opportunity to go to competitors. You cannot leave, because you have invested your own strength, money, experiences, time, etc. into the creation of the enterprise.

Among all aspects subject to strict control, documentation traceability is the most important. Not submitting reports on time, not renewing the license to sell alcoholic products, tobacco or other products, you risk becoming a criminal by committing an administrative violation, and incur consequences for this varying degrees severity, from a monetary fine to the complete closure of the enterprise. The most important thing that can be lost in this case is the good name, the organization as a whole and its owner personally.

Soberly assess the strength of competitors and do not rely on the old Russian “maybe”. It is imperative to respond to the expansion of their range or the entire store, because you risk not only losing a high level of demand, but the whole thing as a whole. While the outflow of funds will flow to the neighboring store, its owner will not only be able to open an additional department, but will also “crush” you completely.

Summing up

As you can see, opening a grocery store is a step-by-step process. Competently approaching each part of it, you will surely complete the event with a well-deserved success.

We examined in this article a small store, in the format "near the house". The bottom line is that it's the easiest to open. You can expect to open a larger enterprise, for example:

• minimarket;
• supermarket;
• hypermarket, etc.

However, in this case, you will have to add related products to the assortment of food products in in large numbers, for example:

• household chemicals;
• packaging materials;
• care cosmetics;
• textiles, etc.

To combine these varieties of products, you will need to invest more more money in the preparation of the necessary documentation, rental of premises, purchase of equipment, etc. It is not cost-effective to do this if there is not enough money and experience in sales. Start small and work your way up!

There is no shortage of retail grocery outlets today. In any city, regardless of size, there is a serious struggle for the consumer. At the same time, the crisis buyer is no longer a cake. Is it a good idea for a small business to open a grocery store during a crisis? Will a single retailer be able to resist the networkers?

The situation in retail, including grocery, is not rosy: the crisis affected all, federal and regional chains, stand-alone stores, and markets. To successfully start in this area, you need to take into account a lot: the direction of retail development in a crisis, changing customer behavior, niche prospects, new legislation... Let's try to figure out how to open a grocery store from scratch in 2016 so as not to burn out.

Product Market - 2016

Situation and trends

Retail is storming. According to the Ministry of Economic Development report “On the results of the socio-economic development of the Russian Federation in 2015”, the turnover retail in January-December 2015 amounted to 27,575.7 billion rubles, i.e. 90% of the previous year. The fall was recorded in all federal districts, the saddest situation was in Sevastopol (-23.0%), Samara region (-19.1%), Karachay-Cherkess Republic (-18.1%), Chelyabinsk region (-17.3%). %). MED analysts consider the retail figures to be the worst since 1970.

Food products in 2015 occupied 48.6% in the structure of retail trade turnover. Conclusion - food retail is experiencing the same difficulties as other segments of the industry. In some regions, grocery retail "got" even more. Thus, in Bashkortostan, food retail fell by 14.6% over the year, the industry as a whole - by 12%.

* - with excerpts, only indicators affecting the retail market are presented

Source: MED report 2015

The product market is forced to change, while there are trends:

• points of the "Hard discounter" format are multiplying;
• large networks are actively experimenting with formats, occupying traditional niches of small businesses: the U Doma store, the Family store, etc.;
• more and more specialized stores are in demand: meat and fish shops, eco-products, etc.;
• optimization of retailers' costs leads to an increase in the local assortment;
• retailers are introducing online trading as one of the sales channels.

Middle class crisis: the evolution of the buyer

Following the situation in the country, the buyer himself, his moods and behavior in stores are also changing. Yes, there are consumer groups that have not been affected by the crisis. However, the grocery trade stands on another whale - the mass segment, represented by the middle class (and it suffered significantly during this crisis).

In 2015, not only did consumer demand fall, but the dynamics and structure of consumption changed. “Middle peasants” began to visit grocery stores less often, but buy more, choosing goods carefully. Consumer trend - we buy more necessary and cheaper. Another trend is an increase in the promotional activity of buyers: the majority are ready to move around the city in search of bargain shopping.

However, cheapness is not the main criterion for Russians when choosing products. According to a survey by the Romir research holding, more than half of the population appreciates the freshness and quality of food, and people are willing to pay more for this. Over the past three years, a group of “food patriots” has emerged who prefer domestic products. There are fewer and fewer people willing to pay for brand fame.

Networks vs Singles: Do Offline Stores Have a Chance?

Creation large networks beyond the power of small businesses: at best, "kids" manage to promote several geographically close shops, usually in the format "At Home" or a minimarket. Autonomous establishments with wine and vodka departments are in a worse situation today, the costs of which have increased following the change in the rules of the alcohol trade: they have to buy jobs in the EGAIS system.

Networkers and singles are in different weight categories. During a protracted crisis, it is easier for federal and large regional networks to survive. They have reserves, a better developed logistics system, more favorable terms of supply. Large retailers can afford attractive promotions and low prices, i.e. invest in "price marketing". In addition, many networks have been developing all possible formats for a long time, ousting small businesses from their traditional territories. As a result, large retailers “kill” offline stores, luring customers low prices, close location, rich assortment, more comfortable shopping conditions.

Small businesses have little chance of competing with networkers. But they are. Retail giants have a weak point: they are inert in terms of assortment, they are in no hurry to change large suppliers and push low-quality unclaimed goods off the shelves. At the same time, more and more consumers of the mass segment prefer fresh and organic products, value freshness and quality. Small businesses can take advantage of this.

SMEs in food retail: components of success

In the current realities, a combination of factors brings success to a startup:

• geographical proximity to the buyer and simultaneous remoteness from network points;
• high-quality and demanded assortment;
• perfect service, "face to customer" service.

As for the range, this is the cornerstone of success. Depending on the location of the store and its competitor neighbors, you can choose a wide assortment with the presence of fresh and takeaway categories, as well as specialization in one product group. Sometimes combination works well: a wide selection of products with a focus on a particular category. For example, “only we have farm dairy products” (meat or poultry from farms, organic vegetables, “healthy pastries”, etc.).

Despite the crisis and fierce competition with chains, small shops with a bakery, culinary, coffee shop, etc. are also promising. The main thing is the convenience and relevance of the concept.

The question “I want to open a grocery store, where to start” can be answered with advice:

• first evaluate the viability and relevance of the business idea, analyze how it covers the needs of customers;
• think about whether you can provide quality service and an original assortment, how;
• choose the appropriate format for the concept.

If everything fits together, then go ahead.

Choosing a Grocery Store Format

Trade establishments selling food products, according to GOST R 51773-2009, differ in:

• by form of ownership (private, municipal, unitary, etc.);
• service format (full or partial self-service, through the counter, etc.);
• method of organizing trade (network, branded, autonomous);
• by specialization (universal, specialized, with a combined or mixed assortment);
• by type (hyper-, super- or minimarket, grocery store, supermarket, Cash & Carry store, pavilion or store "Products", "Discounter", stores "Fish", "Vegetables and Fruits", etc.);
• types of trade facilities (stationary and non-stationary);
• according to the terms of sale (with or without a trading floor).

Not all formats can be opened by small businesses. Among these, for example, are hypermarkets with an area of ​​more than 4,000 sq. m and supermarkets (600 - 5,000 sq. m), i.e. shops with a wide range and a large share of non-food products (30-40%). Consider the modern formats available for SMEs.

1 "Convenient store"(convenience store), aka "Around the corner", "Next door" and "At home"

This format involves a low share of trade through the counter. Shop area - 50-400 sq. m. The range includes 1,500 - 3,000 items, up to 60% of which are goods daily demand, i.e. products of the weekly consumer basket. The share of non-food products - up to 15%.

There is an opinion that such points should offer both goods and services of average quality. However, following such a tradition in a crisis is a guaranteed failure. For U Doma stores, it is important to properly arrange equipment, ensure accurate display and high-quality service, and prevent delays in goods. The best location - sleeping areas and areas of new buildings.

“Udobnye” are now developing in the direction of increasing the range of food to go and the “fresh” category (fresh, not frozen products and products of own production). Here you can install coffee machines, equip service areas for selling tickets, paying for services, issuing Internet orders, and arranging eating areas. An entrepreneur who has chosen this format, depending on the city, will compete with the network projects Kopeyka, Perekrestok Express, Dixy, Every Day, etc.

2 health food store(eco products)

Refers to specialized stores with a narrow assortment, but with great depth. It is possible to trade in one group of goods: dairy products, meat, honey. Trade area- 18-200 sq. m. The mark-up is usually higher than for analogues in non-specialized stores. The remaining parameters (location, obligatory traffic, share of trade through the counter) are not of decisive importance, but are determined only by the characteristics of the core product.

By the way, about the unique product. If the store also sells everyday products, then when laying out and placing the emphasis should be on core products: give central racks for them, put them at eye level, etc.

A few figures on the well-known network of farm dairy products "Izbenka" in Moscow. For trade in 70 items, 15-20 sq. m area. Opening one point requires 150,000 - 200,000 rubles. investments. The main problem of the business is to find several reliable suppliers in order to ensure the stability of the price and quality of products in retail outlets.

Eco-product stores are relevant in large cities, where the economically active population is not burdened by their own gardening and horticulture. In settlements of up to 100 thousand people, the prefix "eco" is perceived as pampering. People in these cities have a place to put money besides organic carrots.

3 Shop with a mini-bakery (cooking)

In fact, this is the format of "At Home" or "Traffic" stores located at traffic intersections, but with its own bakery production. The range may be limited to the actual pastries, and may include consumer goods. It is important to remember that in addition to administrative, warehouse and retail premises, production areas will be required (according to the law, they can not be placed everywhere).

How to choose a room, equipment and draw up all the documents for the bakery.

What is the advantage of the U Doma bakery? Bread, buns, pies are baked in small batches. You can quickly change the assortment, respond to customer requests, focus on "healthy bread" and interesting additives. This format of the store involves the sale of drinks, the organization of places for the use of pastries, the installation of a coffee machine.

How to open a grocery store

Brainstorm

The competition in retail is huge, competent business planning is half the success. Decide on the format and location of the store, find several suitable options for premises, start negotiations on the lease. Make a business plan, make several options: optimistic, realistic and pessimistic.

registration

It is better to register a grocery store in the form of an individual entrepreneur or LLC. Keep in mind that individual entrepreneurs cannot sell strong alcohol (only beer and beer drinks). Therefore, LLC is the choice of those who plan to organize a wine and vodka department at a retail outlet. Select OKVED codes intended for retail trade in food products, from groups 52.1 - 52.27.

Decide on the taxation system, for retail trade the following are optimal:

• patent - only for individual entrepreneurs with a trading floor of no more than 50 sq. m;
• UTII - for LLCs and individual entrepreneurs, if the area of ​​\u200b\u200bthe trading floor of the pavilion / store is up to 150 sq. m;
• USN "income minus expenses" - LLCs and individual entrepreneurs can apply without restrictions on retail space.

The first two systems are introduced in the regions by the laws of the constituent entities of the Russian Federation, therefore they are not available throughout the entire territory of the Russian Federation. STS is applied throughout the country without restrictions.

Premises selection and renovation

When looking for premises for a store, you should focus on the area and location required for the selected format. In addition, grocery retail outlets must comply with the rules of the Ministry of Emergency Situations and SES, this must be taken into account.

For example, in residential buildings, as well as attached / built-in premises, fish and vegetable shops. There are requirements for the organization of an additional exit for evacuation in case of fire, the inadmissibility of oncoming flows of customers and personnel, etc. All these points are easier to take into account at the stage of selecting a room, its redevelopment and repair.

Obtaining permits and approvals

Entrepreneurs today are legally protected from excessive control of supervisory authorities, are relieved of many approval and licensing procedures. A clear knowledge of one's rights and obligations comes in handy in the case of bureaucratic "excesses on the ground."

• Law N294-FZ of December 26, 2008 "On the protection of the rights of legal entities and individual entrepreneurs in the exercise of state control (supervision) and municipal control". Let's go through the key points.

  Entrepreneurs in some activities must notify the supervisory authorities of the start of their work. Conclusions from the control authorities for starting activities (SES, Ministry of Emergency Situations, etc.) are licensing requirements established for specific types of business. If the activity does not involve obtaining a license, then conclusions are not needed. Scheduled and unscheduled inspections are strictly regulated, for the period 2016-2018. Supervisory holidays for small businesses have been established (Article 26.1.).

• Decree No. 584 of July 16, 2009 "On the notification procedure for the start of certain types of entrepreneurial activity". The document lists the types of activities for which notifications must be submitted, and the procedure for submitting notifications is established.

From the above regulations it follows that the retail sale of products does not apply to licensed activities (except for the sale of alcohol), so the store owner:

• after registration with the IFTS, but before starting activities, notifies Rospotrebnadzor (you need to send a standard form);
• should not receive conclusions from the SES and the Ministry of Emergency Situations.

Retail sale of alcohol according to the law No. 171-FZ of November 22, 1995 is possible only for legal entities and only on the basis of a license. The list of licensing requirements is impressive, from the size authorized capital up to 1 million rubles (established by regional authorities) until available technical means for the transfer of information to EGAIS. But conclusions from the SES and the Ministry of Emergency Situations are not required to obtain a license for alcohol retail. Individual entrepreneurs can only sell beer and beer drinks, but without a license.

Despite the fact that you do not need to obtain opinions for a grocery store, the outlet must comply with fire safety and sanitary standards.

At the time of opening, the store must be equipped with a fire alarm and fire extinguishers, have separate emergency exits, and meet other requirements. Familiarize yourself with the regulatory framework regarding fire safety and the requirements of the Ministry of Emergency Situations for retail facilities.

On the issue of SES requirements. You need to focus on SP 2.3.6.1066-01 "Sanitary and epidemiological requirements for trade organizations and the turnover of food raw materials and food products in them." The main provisions of the document relate to the placement and arrangement of outlets, their water supply, ventilation and heating, the issues of receiving, storing and selling products, sanitary and hygienic rules for personnel, etc.

There are many rules and requirements, but the vast majority of them are based on common sense and are aimed at protecting the life and health of customers and store employees.

Formation of assortment, selection of suppliers

Find out exactly who your customer is:

• people who purchase goods for immediate consumption (students, schoolchildren, young people who prefer ready-made food);
• who buy food once a week in hypermarkets and come to the U Doma store for perishable goods (fruits, milk, bread);
• shoppers who do all their shopping close to home and don't have a car or time for long shopping trips.

Form an assortment based on the proportion of which customers will prevail among buyers. Do not overload the shelves with goods, do not compete in the breadth of assortment with hypermarkets. Be flexible, analyze sales, survey buyers, replace poorly selling positions. Find your unique product category.

The main thing when choosing suppliers is that you must get a product that satisfies the quality, price and range. Interact not only with wholesale depots and small wholesale organizations (read: intermediaries), go to direct suppliers, manufacturers. This way you can get a big margin and choose what is really needed for the concept of the store.

The choice of commercial equipment

A grocery store will require universal trading equipment: cash registers, lighting, ventilation, air conditioning and heating systems, scales, card payment terminals.

In addition, you need to choose equipment that depends on the range, size and layout of the room:

• shelving for the trading floor and warehouse;
• packaging equipment, refrigeration and freezing (showcases, chests, chambers).

The refrigeration system in a grocery store is the main consumer of electricity and a significant cost item. Therefore, when choosing, pay attention not only to ergonomics, functionality and price, but also energy efficiency.

Hiring staff. Advertising and promotion

At the final stage, it is necessary to hire employees: salespeople, administrators, accountants - everyone who is necessary for the effective functioning of the chosen concept. The main thing to remember is that sellers are persons in direct contact with buyers. Their task is an attentive and friendly attitude to the client, fast and high-quality service.

Many novice businessmen believe that opening a minimarket is quite simple, but this is far from the case. After the entrepreneur decides to open own store, many questions will arise in his head, to which it is not always easy to find an answer. But if the answer is received, it will allow you to protect your business from many troubles, not only at the start, but also in the foreseeable future. The first thing to remember is the minimarket business plan, which should include many points.

What to sell?

One of the most basic questions that a convenience store business plan should reflect is what the owner is going to sell. It depends on many factors, such as the city where the minimarket will be located, the needs of the population, as well as the competitiveness of the goods.

Think carefully about whether consumers will need your product? A lot also depends on the area in which your store will be located. Study the contingent of the population, their purchasing power, as well as needs. Very good decision there will be communication directly with residents to get their opinion on the opening of a new store.

And of course, the minimarket business plan will provide not only convenience, but also a sequence of actions, which will greatly reduce the chance of accidental errors.

Documentation required to get started

In order to trade in food products, one must not only obtain a permit, but also register with commercial register. All the documentation that is necessary for this is divided into two types: specialized and standard. The first one will be needed for the food trade, and the second one is needed to open any outlet or store.

Documents required to confirm formal status:

• Certificate of registration of individual entrepreneur and legal entity.
• Certificate of registration with the tax service.
• Memorandum of Association and Articles of Association.

The following documentation is required for a retail space:

• Lease agreement or a copy of the certificate of ownership.
• An agreement confirming the availability of a serviced fire alarm.
• The conclusion of the fire supervision.
• SES conclusion.
• An agreement confirming the removal of food and household waste.
• Job certificate.
• Contract for disinfection.

Documents for the organization of trade:

• Medical books of each of the employees.
• Book of suggestions and complaints.
• The text of the law on the protection of consumer rights.

Minimarket business plan should in without fail contain all the information about the costs that will be needed to complete all the documents. This is especially true if you decide to do this not on your own, but turn to professional lawyers for help.

room

The layout of the minimarket must meet the following requirements:

• The trading floor must be connected with the premises in which the goods are stored and prepared for sale. In addition, these rooms should be located in such a way that it is possible to isolate them from other rooms.
• The room intended for the storage of goods should not be a walk-through.
• The entrance to the refrigerated chambers must be made through the vestibule or the room in which the goods are prepared for sale.

Among other points, it is necessary to highlight the fact that the interior of a small store should not be overloaded with colors, but at the same time be quite cozy.

It is extremely important to think over those points that will visually expand the room. To do this, you can use the right lighting, as well as mirrors. In other words, for small room the most optimal solution is the so-called golden mean. Moreover, in everything.

Another point that should be clarified when designing a store is the layout of the goods. It should be based on the principle of the greatest convenience for buyers, and not on the principle of greater capacity. Correctly place price tags on the product. This will allow you to focus the attention of the client on the product that is extremely important for you to sell. To do this, you can use price tags with the inscription "Discount" or "Special price".

Necessary equipment

Minimarket equipment - if not the best important point, then definitely one of the main ones. Now the market provides a wide variety of offers for the sale of inexpensive, but high-quality specialized equipment. Here is a sample list of what you need:

• Refrigerator.
• Freezer cabinet.
• Showcase cabinet.
• Electronic balance.
• Shelves and racks.
• Cash register.
• Food storage containers and cutting boards.

In the event that there is not enough money for new equipment, you can always find offers for the sale of used equipment. If you decide to choose this option, the business plan for opening a convenience store should contain this information.

Staff selection

The success of a small store depends entirely on its employees. They are the factor that affects the fact whether customers will return or not. Therefore, you do not need to hire your friends or simply people from the street. Only professional sellers will help you increase your profits.

After the store is open, you can find out how your salespeople work by using the "Mystery Shopper" service, which has recently become more and more popular with owners of not only large supermarkets, but also small shops.

Security

One more actual question, which should not be forgotten when opening a minimarket - safety. It is necessary not only to install a fire system, but also an alarm system, as well as other means that can protect your property from illegal entry.

It is advisable to conclude an agreement on the protection of the store. You also need to install surveillance cameras, as well as systems for analyzing the actions of the cashier.

SES requirements

In order to start work, you will also need the conclusion of the SES. To get it and understand how to open a minimarket without delay, you need your premises to meet the following requirements:

• There must be running water, and the quality of the water must fully comply with the requirements of SanPiN.
• The store must have toilets and sinks for staff.
• Lighting must comply with the requirements of SanPiN.
• The minimarket should be well heated.

In addition, all staff must have sanitary books in order. Also, the SES should provide documentation that confirms the existence of a concluded agreement for the removal of household waste, as well as an agreement for deratization and pest control.

Many beginners and already experienced entrepreneurs have thought about how to open a grocery store from scratch. At first glance it seems that everything is obvious in this business. Bought goods and sell. But there are many nuances that you should know if you decide to open a grocery store. We will understand all the intricacies of this business together.

What you will learn about:

Product market 2018 - 2019: situation and trends

Over the past five years, Russians have begun to eat better, according to statistics. In a word, people began to spend more on products and choose them more carefully.

What is the situation today and what awaits us in 2019? The media have already written that another price increase is coming. When it will happen, and what foodstuffs will become more expensive - is still unknown.

Prices are rising for various reasons:

• depreciation of the ruble. This affects, first of all, goods imported from abroad: tea, coffee, cocoa, chocolate, seafood, cheeses, alcohol, etc.;
• negatively affected the Russian economy - the imposed sanctions;
• increased spending on transportation across regions and the supply of products to stores;
• increase in VAT, the 10% preferential taxation on products will remain, but the business as a whole will increase its costs.

According to experts, in 2019, the purchase of goods, the cost of which will increase, will increase. Paradox? Not at all. Consumers simply believe that in the future the price may rise even more, which means it is better to buy now.

And this means that by opening a grocery store (with a competent approach to this issue), there is a high probability that you will be able to develop your business. After all, there will always be a demand for products. And how to act in stages, we will tell further.

Pros and Cons of Opening a Grocery Store

First, let's look at all the advantages and disadvantages of a grocery business.

There are plenty of pluses and minuses. We are sure that when you open a grocery store, both of them will increase. Before moving on to decisive action, draw up a business plan for the future store.

For more information on how to write a grocery store business plan,

How to open a grocery store: step by step instructions

Step 1. How best to register a grocery store: individual entrepreneur or LLC

Consider how and what is necessary when registering an individual entrepreneur and LLC.

It should also be noted that the fines for LLCs are noticeably higher than for individual entrepreneurs. For example, for a violation of cash transactions, an individual entrepreneur will pay approximately 5,000 rubles, and an LLC - 80,000 rubles.

Now see which one is better and easier for you:

Only you can decide what is best for you as an individual entrepreneur or LLC. If you plan to open a small grocery store, the most convenient option would be an individual entrepreneur. A supermarket with the prospect of growth into a network business - LLC.

Step 2. What documents are needed to open a grocery store

In order to open a grocery store, you need to collect a fairly large package of documents. They can be requested by the supervisory authorities:

Step 3. Choosing the direction of trade and format

When you open a grocery store, a good choice of the direction and format of the future store is half the success.

It is necessary to understand what kind of customers it will be designed for, where it will be located (city, village) and, most importantly, what product you will offer the buyer. Therefore, do not rush to solve this issue. There are many decisive factors, here are a few key ones:

• seasonality. Simply put, open a store at the time of year that suits your outlet. We decided to engage in the sale of fruits - start in the summer;
• Competition. If there is already a similar one where you plan to open a grocery store, then, of course, you should not do it. Look for another place where you can become the main outlet.

If we talk about profitability, then the supermarket is considered the best form. They are convenient for customers, because they always have a large selection of products, you can see the composition and expiration date of the purchase on the spot.

Decided to sell a certain product? Best Format for such an idea - "counter-seller". In such cases, buyers can consult with the seller and make their choice. At quality service buyers customer loyalty will be quite high.

How to open a farm products store: step by step instructions

Today, healthy food is quite fashionable, which means farm, organic products will be in demand, and such points of sale will be very profitable. According to statistics, income from environmentally friendly goods can exceed 500 thousand rubles. per month.

To open a farm products store, it is also necessary to collect a package of permits from the fire, veterinary and sanitary inspections. Choose the type of activity - sole proprietorship or LLC.

Decide on the type of farm:

• Animal husbandry (large cattle, pigs, birds, etc.);
• Plant growing (growing potatoes, wheat, etc.).

• whether it is necessary to purchase the premises or whether it will be necessary to rent it;
• new or used equipment will be purchased;
• contracts with farms are concluded for the purchase of their products or for sale.

In total, the amount varies from about 500 to 700 thousand rubles.

If you do not have your own farm, decide on suppliers (for example, enter into an agreement with local producers). Be sure to ask for certificates confirming the quality of products. And you don't need to buy a large batch of goods in the first place. First you need to decide what is in demand.

When you open a grocery store, location matters. big role. A farm food store should not be located near the markets, otherwise the flow of customers will undoubtedly go there. Do not inflate prices so as not to scare away a potential buyer. 30% - is considered the optimal margin.

Opening a grocery store is not that difficult. But the sale of farm products is still more relevant for those who are already engaged in agriculture and ready to sell your product.

Farm Products Store: A Story of Successful Entrepreneurs

Step 4. Choose a place and a room for a grocery store

To choose the right place to open a grocery store, you need to follow simple rules. They will allow you not to “bite your elbows” in the future, complaining about a hasty decision.

1. If you have already decided on the area where you will open a grocery store, pay attention to whether the roads are good, whether it is convenient for the buyer to get to you, whether there is parking, etc.;
2. Will your store sign be visible? Are there any developments planned nearby that can close the visibility of the outlet;
3. Find out what assortment is in demand among residents (arrange a raid on nearby stores);
4. Conduct a competitive analysis. Which of the stores is able to pull the target audience.

Where not to open a grocery store:

1. Where there is a large supermarket nearby;
2. Where there is a food market nearby.

Let's talk about a grocery store. Basically, the area is from 20 m2. The main thing is that all communications, electrical networks (for the operation of refrigeration equipment, etc.) are carried out. Also check that it is convenient to drive up to the premises for both trucks and buyers.

You can open a grocery store in the acquired premises or in a rented one. For an entrepreneur selling everyday goods, renting is much cheaper. After all, if at this point the business is unprofitable, then you can easily move. If the premises are bought, you will have to spend a lot of time selling it.

The question, of course, is the price. You can buy a room for a grocery store from 500,000 rubles, rent - from 40-50 thousand rubles a month.

Step 5. How much does it cost to open a grocery store

Let's calculate how much (approximate amount) it will take to open a grocery store.

Estimate forsmall grocery store

Do not be afraid of the amount, because the average check in such a store is 200-300 rubles. Monthly income within 500 thousand rubles. Profitability - 30%. Payback in about a year and a half.

Try the product accounting program for a grocery store from Biznes.Ru. Maintain full inventory control, set a negative sales ban, analyze revenue, calculate product profitability, predict sales, and remotely control the operation of a retail outlet.

Step 6. Installing equipment in the grocery store

What equipment do you need when opening a grocery store:

• Shelves, showcases, counters;
• Refrigerators;
• Cash register, scales;
• Baskets for goods;
• Luggage storage.

Consider how you will arrange the equipment on the trading floor. One of the main requirements is to be functional and convenient for customers. Too large equipment will become a hindrance. Customers must have enough space to move around the store.

How to get the most out of your store

You can increase sales with the help of loyalty systems, they allow you to motivate the buyer to come back again, as well as attraction tools in the form of creating sales or promotions for certain groups of goods, analytics that will allow you to see profit, profitability, revenue and other indicators that will help you see the picture of current sales and will influence the growth of these indicators.

For more information on how to increase sales with the help of the correct layout of the trading floor,

Step 7. Decide on the assortment of the grocery store

Before you decide on the range of products in your store, you need to carefully study this issue. The Internet will also come to the rescue. According to Russian polls, the most popular goods in their grocery basket is:

When forming the assortment of a grocery store, it is important:

1. Understand who your the target audience. Consider social, personal, financial characteristics, area of ​​residence, etc.
2. Analyze commercial offers suppliers, choose the one that suits you best.
3. Analyze the dynamics of sales of each product, the percentage of revenue, exclude rarely sold products;

It is also important to remember when you open a grocery store that you need to sell goods for different categories buyers: sausage for people with low incomes and a quality product for the middle class.

You can keep a full-fledged warehouse accounting, analyze profits and predict sales by connecting the Business.Ru inventory system.

Step 8. We conclude contracts with suppliers

When you have opened a grocery store, you need to select a supplier. It can be wholesale companies or manufacturers of goods. There are several ways to find a supplier:

• look in the markets, you can immediately see what product the company offers, and discuss all the nuances;
• visit exhibitions. At the stands you can learn more about the product and agree on cooperation.
• the Internet. Quite a few companies have their own websites and offer their services on the World Wide Web.

Important! When selecting a supplier via the Internet, look through 10-20 pages of search results. Often, suppliers do not pay due attention to the promotion of corporate sites on the Internet, but the conditions can be favorable.

When you decide on the supplier and proceed to the conclusion of the contract, it is necessary to discuss the following points:

• Supplier capabilities. Will he be able to meet your requirements and deliver the quantity of goods you need within the agreed time frame.
• Product quality. First, ask the supplier for samples of goods, make sure of their quality, and only after that make large purchases.
• Terms of payment. Negotiate all the nuances of payment so that the final version suits both parties.
• Guarantees. Consider product returns, time to process claims, etc.
• Prices. Many suppliers offer discounts for bulk purchases, check this information.

Step 9. Hiring staff

When you open a grocery store from scratch, you need to carefully consider what the staff will be like. This factor depends on the scale of the outlet.

You will need:

• director;
• Chief Accountant;
• sellers-cashiers;
• cleaning woman;
• loader.

You should not save money on staff qualifications and select people with experience. They know how to properly arrange the goods, they know how to communicate with customers, they do not get confused in a stressful situation and they understand the assortment of the store.

Read more about how to attract the most effective employees,

As payment, it is better to choose a piecework option. Simply put, when a person receives a fixed payment per day in a store and a percentage of the sale. The employee must serve customers, help with suppliers, etc.

Approximate calculation wages(per month) store employees

Step 10. How to advertise a grocery store

One of the most effective and free ways to advertise a grocery store is word of mouth. If your store pleases customers with a diverse assortment, affordable prices, promotions, then customers will advise your outlet to friends and family.

Learn more about how to get everyone talking about you with word of mouth.

• production of a sign - from 50,000 rubles (banner extensions, banner panels, light boxes);
• facade design - from 80,000 rubles (signboard, shop window, light panel, running line);
• placement of information about price promotions in elevators of nearby houses - from 10,000 rubles;
• holding price promotions - from 30,000 rubles (designing banners, leaflets, brochures during promotions for seasonal goods, goods of the day, etc.).

Despite all the expenses, a grocery store can bring in good profits. If you are ready to work hard and develop your outlet on a daily basis, then our advice will certainly come in handy. And then it all depends on your perseverance, professionalism and, of course, luck.