History of success. Toshiba (Toshiba) - Japanese innovator

The history goes back to the last century. To be more precise, in 1875, Hisashige Tanaka founded the Tanaka Engineering Works, located in Tokyo. Tanaka was a real genius, for which he was nicknamed the "Edison of Japan" (according to some sources, he was called the "Edison of Asia"). At different periods of his life, Tanaka was actively interested in mathematics, astronomy and many other disciplines. He created a light source capable of emitting a glow 10 times greater than that of a good candle, and developed a spring watch. Hisashige participated in the creation of locomotives, cannons and even steamboats. It is believed that the real glory of the Japanese genius was brought by mechanical dolls that amazed everyone with their perfection.

In 1890, Ichisuke Fujioko founded the Hakunetsu-Sha company, which was closely involved in electricity. By 1899, she had developed special incandescent lamps that had no analogues in Japan. After that, the company was renamed Tokyo Electric Company. How did Toshiba come into being? It's all about the merger between these companies.
True, it happened only in 1939, and up to that moment they had managed to make a number of notable achievements. So, it is known that at the beginning of the 20th century in Japan, not a single company was engaged in the production of its own refrigerators. Tanaka Engineering Works was just one of those companies that decided to break this unpleasant status quo. True, by that time it was called differently - Shibaura Engineering Works. Work on the manufacture of the first Japanese refrigerator was started by the company in 1929, and by 1930 the first results appeared - the first Japanese electric refrigerator was created. Here the most interesting begins. The thing is that this refrigerator was very much like the brainchild of the American company General Electric. And there is nothing surprising in this. If you look closely, in almost all industries, the Japanese start with copying. And only then gradually move on to the production of their products. So it was here.

It should be noted that not without technical innovations. So, the engineers from Shibaura Engineering Works did everything in their power to make the refrigerator as quiet as possible (for that time), and this required major changes to the design of the model. However, this was the only bright spot in the development of Shibaura Engineering Works. If we talk about the result as a whole, then the refrigerator was inferior to overseas competitors in almost all respects. But this is also one of the trends of Japanese industry. Start small.
Already a few years after the first pancake, which is known to come out, Shibaura Engineering Works introduced a new refrigerator model. This time, the refrigerator was entirely developed by the company itself, and there was no question of any copying. However, the company still did not have to rely on a large market. At that time, only rich people could have refrigerators in Japan. It was a real luxury item.

Another couple of years passed and Shibaura Engineering Works introduced a new (already) revolutionary refrigerator, which stood out for its unusual design. Engineers placed the compressor and evaporator of the refrigerator in its lower part, which was quite unusual for that time. Gradually, the company begins to become a recognized player in the Japanese refrigerator market.
Even before the merger with Tokyo Electric Company, Shibaura began manufacturing washing machines and vacuum cleaners. And in 1939, an important merger for both companies takes place. The resulting company is named Tokyo Shibaura Electric Company. The company was popularly known under the name Toshiba. But officially it became so called only in 1978. By the way, the name itself comes from the capital letters of the names of both companies.
Prior to the outbreak of World War II, Toshiba was able to expand markedly through a series of acquisitions. In particular, the company bought such enterprises as Nippon Medical Electric Co., Toho Mining Co., Shibaura Mazda Industry Co. and Tokyo Fire Brick Co. By this time, the combined company could boast of a number of developments significant for Japan, among which the following should be highlighted: X-ray tubes, radio lamps, double-filament electric lamps, cathode-ray tubes, radio receivers, the first fluorescent lamps, radars. In general, the range of the company's activities was already quite wide at that time. No wonder that today Toshiba covers almost all significant areas in home appliances and electronics.

The company survived the Second World War quite steadfastly. No, of course, she couldn't prosper at that time. Moreover, Japan lost. The standard of living fell sharply. Problems rained down on the business from all sides. Firstly, people simply did not have the money to buy expensive goods, and secondly, many enterprises by that time were either destroyed or empty. All production had to be built anew. And Toshiba did it. Perhaps this was facilitated by the fact that the company started producing products not only for ordinary people, but also for military needs. So, at that time, very good radars and radio transmitters came out of the bowels of Toshiba, which provided demand. Moreover, even after the defeat in the war, since these things were needed even by the Americans who occupied Japan. Household appliances and electrical equipment also have not gone away. The company tried to satisfy at least the minimum demand.

Growth of a global giant.

The 1950s were an important time for the company. During this time, she developed Japan's first TV transmitters and radio relay systems for TV transmission, electric rice cookers, transistor television receivers, and microwave ovens. In general, the time was quite productive.
Already in the 70s, it became clear that Toshiba was a diversified company that covered a large number of different industries. There were household appliances and electronics, and then the company entered the information technology market. Here, the Japanese managed to successfully develop not only individual chips, but also present final solutions, both in the field of personal computers and software.

In 1978 the company was renamed. Now it has become known as Toshiba. Officially. And here there was one small change in her activities, which simply cannot be ignored. Toshiba is starting to focus especially on new technologies. Some computer technologies are constantly being developed in the bowels of the company: DRAM memory chips, personal computers, software. It even got to the point that in 1985 Toshiba introduced the world's first IBM-compatible portable computer. Many believe that this was the very first laptop in history. In fact, portable computers appeared before that. Both IBM and the small Osborne company, which managed to create a truly portable computer, put their hands on this. The problem was that the Osborne computer looked very remotely like a laptop. And to be honest, he didn't look like him at all. It rather resembled a conventional modern computer case, which had a small screen and keyboard. But Toshiba has really created a device that can be called the first laptop.

Today Toshiba is one of the largest laptop manufacturers. But besides this, the company is actively engaged in other technologies, among which, of course, there are (yes, do not forget that this is a Japanese company) robots. So, at the moment, the company already has several models of various robots for the home. One of them is proudly named ApriPoco and is designed to simply replace all the remote controls in the house. The robot not only has its own memory, but also knows how to remember the actions of a person, in order to then follow his commands, for example, turning on the TV.
Another robot model - ApriAlpha - allows you to perform a wider range of tasks. This robot is able to read you new letters that came to your email address, weather information, news. In addition, it has a number of additional features that can be attributed more to entertainment. In general, when it comes to robotics, Toshiba lags far behind a number of other companies such as Sony, Honda and Toyota. But it's not so scary. They are all Japanese anyway. And, of course, open to any cooperation.

If we talk about the current position of the company, then it must be noted that in its structure it resembles keiretsu. At the same time, Toshiba is subdivided into approximately 10 independent companies serving their own directions. Naturally, with the complete independence of each of these ten companies, it is worth noting that they are subject to the same management.
All over the world, Toshiba appliances are used by completely different people. Someone prefers vacuum cleaners from this company, someone prefers washing machines, and someone prefers laptops. With such a wide coverage, the Toshiba brand does not become weaker or diluted in the eyes of consumers. And this is one of the most important achievements of the Japanese.
Toshiba's financial position before the crisis was quite stable. The company ended 2008 with a revenue of $76 billion and a profit of $1.2 billion. Obviously, now the Japanese company is already not feeling so good. But it is safe to say that she will survive the crisis.


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Toshiba is a Japanese multinational conglomerate with a long history of development. It was formed by the merger of two enterprises formed in the 19th century. The company's founding year is 1939, when Shibaura Seisaku-sho merged with Tokyo Denki, firms that were established in 1875 and 1890, respectively. In 1978, the company's name was changed to the current name of Toshiba Corporation. Its entire history was marked by numerous corporate takeovers.

By 2010, Toshiba had become the 5th largest PC vendor in the world by revenue. In the same year, the firm was also ranked 4th in semiconductor production. Today it is listed on the Tokyo Stock Exchange.

As already mentioned, the company in the form in which we know it today appeared after the merger of two enterprises into one. Shibaura Seisaku-sho was founded in 1875. Its creator was Tanaka Hisashige, an inventor and engineer. It was his company that was the first in Japan to start producing telegraph equipment. In 1893 it was declared insolvent and bought out by the bank.

1910 was marked by an alliance with GE USA. At the same time, the bet was made on both Shibaura Seisaku-sho and Tokyo Denki. Both firms had an additional product line and also produced heavy electrical equipment. They were merged in 1939. Cooperation with GE continued until the outbreak of war, and resumed as early as 1953.

Tanaka Hisashige was born in Kurumen, Chikugo (now Fukuoka Prefecture) as the eldest son of a tortoise shell craftsman. Being very young, he showed himself as a gifted artisan - apparently, his father's genes affected. At the age of fourteen, Tanaka invented the loom, and by the age of twenty he began working on mechanical karakuri dolls powered by hydraulics. These dolls could even perform quite complex movements, and therefore were in demand by aristocrats and wealthy landowners. At twenty-one, Tanaka spoke to the public and demonstrated the clockwork doll he had created.

In 1834, the inventor moved to Osaka, where he experimented with pneumatics, hydraulics, and lighting equipment. He soon began studying rangaku and astronomy in Kyoto. In 1851, he built the Myriad annual clock, which today is the most important cultural asset of the Japanese government. However, the atmosphere in Kyoto soon became not too favorable for foreign influence and technology, and Tanaka was invited to the Saga domain on the island of Kyushu, where he was warmly welcomed by the Nabeshima Naomasa family. There, the engineer designed and built the first domestically produced steam locomotive in Japan, as well as a steam warship. Despite the lack of previous experience in this area, he had a useful Dutch allowance, and he watched a demonstration of a steam engine, arranged by the Russian diplomat E. Putyatin during his visit to Nagasaki in 1853.

Tanaka was also involved in building the reverberatory furnace in Saga. In 1864, he returned to his native Kurume domain, where he helped develop modern weapons at that time.


In 1873, Tanaka (who was 74 years old at the time and still full of energy) was invited to Tokyo to make telegraphs in a small ministry factory. After his death in 1881, his son founded an engineering company. After a merger with another firm in 1939, the company now known as Toshiba was founded.

During the first decades of the 20th century, the Shibaura Seisaku-sho became one of the largest heavy electrical machines, while Japan rapidly developed the world's industrial capacity. Tokyo Denki was founded in 1890 and became the first manufacturer of electric incandescent lamps in the country. Its merger with Shibaura Seisaku-sho led to the creation of a joint venture, which already then received the nickname "Toshiba Company". Be that as it may, the official name appeared only in 1978.

Through a combination of organic growth and new acquisitions, the group expanded rapidly. In the 1940s and 1950s, the company acquired several industrial firms. In the period from the 60s to the 90s, she opened subsidiaries that were involved in the music industry, electrical engineering, lighting production, the chemical industry, information systems and so on.

It was Toshiba who invented a number of Japanese innovations, including the radar in 1912, the TAC digital computer in 1954, the transistor television and microwave oven in 1959, the color video telephone in 1971, the Japanese word processor in 1978, the DVD in 1995, and so on.

The year 1987 was marked by an unpleasant incident: one of Toshiba's subsidiaries was accused of illegally selling milling machines that were used by the Soviet Union to create quiet underwater propellers (in violation of the CoCom agreement on an international embargo for some countries). In addition to the subsidiary, the Norwegians Kongsberg Vaapenfabrikk were involved in the scandal. The incident created tensions between Japan and the United States, and led to the arrest and subsequent execution of two senior executives, as well as the imposition of sanctions by both countries on the company.

Senator John Heinz said the following about the scandal:

"What Toshiba and Kongsberg did was a $517 million security ransom for the United States."


In 2001, a contract was signed with Orion Electric, enabling the company to manufacture and source finished consumer TV and video products to meet growing demand in the North American market. This agreement expired in 2008.

In the spring of 2010, Toshiba agreed to acquire IBM's POS business for $860 million, making it the world's largest point-of-sale systems provider.

In the summer of 2012, the firm was accused of fixing high prices for LCD panels in the United States. Although Toshiba denied everything, they did agree to a $571 million settlement with several other manufacturers. In early spring 2014, Toshiba sued SK Hynix, accusing them of stealing NAND flash technology. .


Today, the firm's products and services include information technology, telecommunications equipment and systems, power plants, electronic components and materials, consumer electronics, industrial and social infrastructure systems, home appliances, office equipment, medical equipment, lighting, and logistics. The company is headquartered in Tokyo and operates worldwide.

Clearly, Toshiba offers the widest range of products and services. The range includes air conditioners, home appliances and electronics, control systems (including security systems, traffic or air traffic control systems, railway systems), electrical equipment, elevators and escalators. It also includes home appliances (refrigerators, washing machines), IT services, lighting, office equipment, personal computers, semiconductors, energy systems, and so on.

In October 2010, the company introduced the Regza GL1 backlit LCD 3D TV. This TV could be used with or without 3D glasses.

In February 2008, Toshiba announced that they were phasing out the HD DVD format, which effectively "lost the war" in favor of Blu-ray. Since the end of March of that year, the company has continued to support retailers and provide technical support to one million owners of HD DVD players and recorders around the world. In addition, Toshiba has announced a new line of standalone Blu-ray players and laptops.

One of the most famous brands owned by the company is called REGZA. Televisions are produced under this brand. This name was phased out in 2010 for the North American market. Today, the brand name is used for Android smartphones developed by Fujitsu.

At the end of 2013, Toshiba entered the German solar energy business by installing photovoltaic systems in residential buildings.


In 2014, the company announced the release of a new processor, which was intended for various electronic devices. It was a chip with advanced processing capabilities for graphic and sound information. The processor could have a clock frequency of 300 to 600 megahertz.

The parameters of the model were 16 by 16 millimeters. The chip configuration included a liquid crystal display controller with a certain resolution, a graphics core, and so on. The developers themselves noted that this professor is able to provide high speed work with a graphic and sound signal, as well as provide reliable protection. In addition, the chip is suitable for a wide variety of electronics, including mobile devices, industrial equipment, and so on. Mass production of such chips should begin in 2015.

In October 2014, the company launched its second Chrome OS laptop, also known as the Chromebook 2. The new version featured a thinner profile and a much improved display. Powered by Chrome, its users have open access to Google Drive storage and a collection of apps and extensions in the Chrome Web Store.


The company has been repeatedly condemned for "weak" efforts in the area of ​​environmental impact reduction. In November 2012, it was ranked second from bottom in the 18th edition of the Greenpeace Guide to Green Electronics. Toshiba received 2.3% (out of a possible 10%). In the categories "Energy Policy Advocacy", "Use of Recycled Plastic in Products", "Sustainable Fiber Sources for Paper Policies and Practices", the company was rated "0".

In 2010, Toshiba announced that all of its new LCD TVs are Energy Star compliant, with 34 models meeting or exceeding the minimum requirements by 30 percent or more.

In 2008, the company partnered with Tsinghua University in China to form a research and development center to help it focus on saving energy and protecting the environment.


Thus, the Toshiba Energy and Environment Research Center was born in Beijing, where forty university students gathered to research electrical equipment and work on new technologies that could stop the process of global warming. Through this partnership, the company hopes to promote products that can better protect the environment and "save China."

In fact, cooperation between Tsinghua University and Toshiba began as early as October 2007, when they signed an agreement on joint energy and environmental research. Their projects are designed to reduce vehicle pollution and create systems that do not have a negative impact on the environment.

Back in December 70s, Toshiba began construction of the third unit of the Fukushima nuclear power plant. In March 2011, it was damaged due to nuclear accidents.

Toshiba is organized into four business groups. The first of these divisions deals with digital products, the second with electronic devices, the third with household appliances, and the fourth with social infrastructure.

During the year (to March 2012), the company managed to generate a total income of over 6 billion yen (of which the social infrastructure group brought the most profit, and the least - Home Appliances). In the same year, 45% of Toshiba's sales came from Japan, and the remaining 55% from all over the world.

The company has over thirty research and development centers, where about 4.18 thousand employees work. In total, the company has invested more than 319 million yen in these centers annually. In general, in 2011, over 2.4 thousand Toshiba patents were registered in the US (that is, in fact, the company was in 5th place according to this criterion).

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Toshiba Today, it is familiar to many firsthand, because for many years it has remained the undisputed favorite in the production of office and consumer electronics. It is she who owns one of the largest and most influential scientific centers in Japan, which provides the company's products with innovative technologies. Today, Toshiba's activities are focused on the production and sale of computers, hard drives, DVD-ROM and CD-ROM drives, televisions, DVD players and electronic components.

Who did it all start with?

The Toshiba Research Center has a team of about 1,000 people. They all work closely with each other and with their colleagues in the US and Europe. Toshiba's most impressive product innovations include:

Drive 0.85″ HDD, entered the Guinness Book of Records as the smallest hard drive in the world. In such a small device is placed from 2 to 4 gigabytes of information. The developers claim that the disk will be widely used in small gadgets such as PDA watches, key rings or, for example, glasses.

Prototype of all DVDs was developed by the Toshiba team in collaboration with Time Warner. The development team is currently shaping a new generation of HD DVD gadgets.

Alternative energy sources is another vast area in which the corporation has excelled. Toshiba has the smallest fuel cell that works on the basis of the process of direct decomposition of methanol. The prototype weighs only 8.5 g. With rather modest parameters, the prototype is able to charge a small player for 20 hours.

SD book based on LCD technology. The device was created not only for ordinary users, but also for commercial use, for example, for distance learning.

ApriAlpha robot, which absorbed all the fruits of many years of research activities of Toshiba scientists. ApriAlpha is a true friend and partner who will help clean the house and take care of the elderly.

The company's commitment to innovation has led to unprecedented success not only in Japan, but also in the international market.

Toshiba today

Modern Toshiba is a group of companies that includes 10 enterprises, each of which is focused on a specific market segment. The corporation is one of the leaders in the development of office and consumer electronics. Today, the company's management has directed its main potential to the creation of compact digital technologies and their application in the field of entertainment.

As one of the most influential electronics manufacturers, Toshiba also provides its customers with quality information support. Everyone who has used the company's products at least once got an excellent opportunity to personally verify its excellent quality, reliability and durability.

About the brand

Corporation TOSHIBA was founded in the city of Edo (the old name of Tokyo) in 1875 and became Japan's first manufacturer of telegraph equipment. Initially, the corporation was called Tanaka Engineering Works. The founder of the company, Mr. Hisashige Tanaka - (Tanaka Hisashige) is a well-known researcher and inventor. In 1904, Tanaka Engineering Works changed its name to Shibaura Engineering Works and became the largest manufacturer of powerful electrical equipment. Parallel to the Tanaka Engineering Works, another electrical machine company, Hakunetsu-sha, was founded in 1890 and was the first company in Japan to manufacture incandescent lamps.

In 1899, it changed its name to Tokyo Electric Co. Following the requirements of the market, the main direction of its activity the company has made the production of equipment for the end user. In 1939, these two companies, leaders in their fields of activity, merged under the common name of Tokyo Shibaura Electric Co., as a single manufacturer of electrical equipment. After a long process of mergers and transformations, in 1978 the company acquired its current name TOSHIBA, an abbreviation obtained by merging the first characters in the words Tokyo and Shibaura.

1957 TOSHIBA enters the air conditioner market. In 1961, he created the world's first split system, and in 1969 he released the first portable air conditioners. 1977 - TOSHIBA is the first to produce air conditioners with electronic control, and in 1981 invents inverter technology. For more than a century of history, the company has become a transnational corporation and has become one of the world's largest manufacturers of electronics, electrical engineering and climate equipment. In 2000, the company's total sales amounted to $53 billion. More than 198,000 people are employed in the company's offices and factories around the world. According to Fortune magazine, TOSHIBA is the 44th largest company in the world. Currently, there are more than 100 of its offices and subsidiaries outside of Japan. They employ more than 40,000 employees involved in the development, production and sales of a wide variety of products.

Today TOSHIBA is a group of ten companies, each of which specializes in one of the lines of business. As a major electronics manufacturer, the company also pays great attention to environmental responsibility. A plan has been developed and is being implemented to reduce the impact of production on natural objects, including the constant reduction of carbon dioxide emissions and the transition to freon-free technologies. In keeping with its motto "In Touch With Tomorrow", TOSHIBA entered the 21st century armed with the latest information technology and following the rules of doing business in the new information age.

Toshiba's excellence in technology development, product and system manufacturing, and service delivery, as well as the quality and reliability that users recognize and respect, are the result of Toshiba's commitment to innovation and progress.

Information about the brand "TOSHIBA" is taken from public sources.