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If in summer time a person is constantly at work, how can he get a tan? It is for these reasons that solariums were created. A solarium business plan will help a budding entrepreneur realize an idea.

Any organization engaged in the provision of services to the public must be properly registered. A beauty salon can be registered as an LLC.

Now you need to figure out what kind of salon you will open: it will be a large center that provides a wide range of services, or a small salon with a solarium and a massage room. Consider how to open a small establishment designed for people who need to renew their tan several times a year, and they have no opportunity or desire to buy annual subscriptions.

A tanning studio should have several devices, a massage room and a small phytobar. All this, of course, should be located indoors. It is good if a novice businessman owns non-residential premises. However, most often rent a studio.

How to choose a room for a solarium?

It should be remembered that sanitary standards prohibit organizing such establishments on the basement floors of residential buildings and office centers. The room must be connected to the system of cold and hot water supply, heating and sewerage. Ideally, a separate room should be allocated for each solarium device, if this is not possible, it must be fenced off from the common space. First of all, this is necessary to ensure the comfort of customers who do not want to feel uncomfortable under the eyes of strangers.

This means that you will have to rent a room that consists of several rooms or provides the opportunity to build additional walls. The device must be placed in a room, the dimensions of which allow leaving free space of at least 2 sq.m. It is necessary to provide supply and exhaust ventilation in the room and install a shower cabin. The floor must be covered solid material. Part of the area should be allocated for a phytobar and a massage room. Phytobar can be combined with the administrator's workplace.

Thus, the solarium business plan implies the acquisition of ownership or lease of premises with an area of ​​at least 50 sq.m. The cost of long-term rent depends on the region of residence and city district and varies between 500-3000 rubles. per 1 sq.m. The first thing to do after renting is to prepare the area for placing the equipment and receiving the first visitors. Studio design development, repair and replacement of outdated electrical wiring will cost you 100-200 thousand rubles.

Choosing equipment for the salon

So, the repair is completed, it's time to think about what equipment and furniture to choose for the studio. Furniture should be comfortable, functional and appropriate general style premises. But with the choice of equipment for a person who has insufficient experience in this area, difficulties may arise. There are many varieties of devices - horizontal, vertical, turbo tanning beds. Turbo tanning should be abandoned immediately, as the tan obtained in it can harm the skin. Most clients prefer to visit vertical solariums, as there is no contact with the work surface.

However, there are those who, for health reasons, cannot defend the entire procedure, so your studio should have one horizontal apparatus. Decide on financial resources, which will have to be spent on the purchase of equipment. The highest quality apparatus that meets all standards and requirements will cost you 500-600 thousand rubles, which means that the purchase of 3-4 solariums will require at least 2 million rubles. You can bring a massage parlor into a state of readiness to receive clients for 30-40 thousand rubles. The same amount will be required to organize a phytobar.

In order for your salon to start functioning, you will need to take care of the selection of staff. Of course, solarium workers should have an even, attractive tan. You will need an administrator, bartender, massage therapist, service staff. It is best to hire experienced employees. A person who has faced the incompetence of salon workers at least once in his life will not dare to visit him again.

How to attract the first customers?

A newly opened establishment cannot do without advertising. This is not about media announcements.

You will need 5-10 thousand rubles for printing and distributing sheets. So, you have decided to open a salon and have sufficient funds. At this stage, a novice entrepreneur may have doubts about whether the business will bring the desired income. A solarium business plan with calculations will help you figure this out.

In the first month, the following financial investments will be required: registration of an enterprise - 10 thousand rubles; rent of premises - 30-50 thousand rubles; repair - 100 thousand rubles; purchase of furniture and equipment - 2 million rubles; cosmetics - 50 thousand rubles; advertising - 5 thousand rubles. Do not forget about the remuneration of employees, this will require about 100 thousand rubles. Thus, the financial costs of the project will amount to about 2.5 million rubles.

With an optimal location and a properly conducted advertising campaign, your salon will be visited by at least 20 clients per day. 1 minute solarium costs an average of 20 rubles. We will include in the total check the purchase of cosmetics, drinks in the phytobar and a short massage session. Thus, 1 client can order services in the amount of 500-1000 rubles. Your daily income will be 10-20 thousand rubles. The average monthly income, minus all taxes and expenses, will be 100 thousand rubles. Financial investments payback in 2-3 years. This means that the risks of opening a tanning studio are assessed as moderate.

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You can see a carefully drawn up solarium business plan on our resource and take advantage of the best practices of specialists. The beauty industry is still highly paid, popular, because millions of people strive to keep themselves in shape. It is fashionable and helps a person to live a full life, feeling attractive and relaxed, successful and lucky. Opening a solarium is quite a profitable investment in business, if you approach it professionally.

Having finished document no need to look for missing numbers and calculate the payback period in the long term, think about what equipment should be purchased in order to provide clients with an instant tan. You will save yourself from unnecessary expenses and be able to get around the sharp corners of unprofessionalism. You are offered calculations for the remuneration of employees and the maintenance of the premises.

You can study the information on the organization of the work of a tanning studio right now on our resource to make sure that your undertaking is promising. The investment will definitely pay off, and grateful customers will appreciate your approach to this necessary and useful service. The beauty of a tanned body is always popular, you just need to adhere to the planned actions and follow the recommendations of the developers of this document.

How much will the opening of your own tanning studio cost - one of the main questions that interest an entrepreneur. It is impossible to specify the exact amount of the initial investment, since it all depends on what kind of studio format you are counting on.

The minimum amount with which it makes sense to enter this type of business is 400-500 thousand rubles. This money will be enough for you to open your own tanning studio for 1-2 solariums. You can install them on an area of ​​​​8-10 square meters. meters, for which you need to rent a small room somewhere in a shopping center or beauty salon. But similar business, as a rule, most often it turns out not to be profitable.

To count on a more or less solid profit, you should invest at least a million rubles in a business such as opening a solarium. This will be enough to buy 3-4 solariums of various modifications. Additionally, money will be required to rent a separately located premises with an area of ​​​​at least 30 square meters. m. A similar alignment is given taking into account the purchase of high-quality used equipment. New models of solariums are even more expensive. But, judging by the reviews of experienced businessmen, the purchase of new solariums is not necessary to open a solarium.

The volume of profits, as well as the size of probable losses, depend very much on the location of the solarium. When choosing a room for rent, you need to understand that any tanning studio has a limit above which it will not be possible to rise, no matter where it is located. Therefore, when opening your solarium, you need to be as careful as possible about the cost of renting premises for a solarium. Don't take unnecessary risks and settle for high rates just because you're tired of looking.

If you are the owner of a studio for 3-4 solariums and do not provide any additional services, then the rental price for you should not exceed 60 thousand rubles. Otherwise, the risk of becoming bankrupt is too great. The fact is that the studio needs time to promote, and if you miscalculate a little, how the lease will pull the last veins out of you. In addition, one should take into account the pronounced seasonality of this type of business. Not having time to unwind, in the off season you will instantly fall into a minus. Even with good revenue, high rent will simply "eat" most of your profits.

According to experts, the payback period for a solarium business in Russia does not exceed one and a half years. In some cases, with a good location and the absence of obvious competition, you can return your money in 3-4 months. In many ways, the result depends on in which city you decide to open a solarium. This business pays off most quickly in the periphery, where this niche is still little occupied. If you want to not only open a solarium, but also turn it into a profitable business, be sure to use a competent solarium business plan. From it you will find out at what time of the year it is profitable to open a solarium and what types of additional services are most in demand in a tanning studio.

The success of a solarium business depends on many factors. But the main role, of course, is played by right choice device. Clients come to the solarium with one goal: to get a beautiful, even tan. If you are able to offer services of adequate quality and at adequate prices, you can be sure that you will definitely not have a shortage of customers.

To do this, never and under no circumstances save on equipment by opening a tanning studio. This does not mean that you should buy only the most expensive and necessarily new solarium devices - far from it! You can quite afford to install used solariums, but only if they are supplied from European countries.

In no case do not use old lamps that have served their allotted time in work. The maximum service life of solarium lamps is 700-800 hours. After that, they still continue to work, but it is no longer possible to get a normal tan with their help. But the risk of burns for the client increases many times over. It is not difficult to imagine that such a quality of service will sooner or later lead to the fact that customers will scatter, and your company will acquire a bad reputation, which will be very difficult to fix.

On the modern market tanning salons there are many devices that allow you to get an even tan of varying intensity in several sessions. When planning to open your own solarium business, navigate this sea of ​​proposals by choosing the best option for your studio. Of course, the amount that you can invest in a purchase is decisive. But here the principle works as precisely as possible: less is better, but better. That is, it is more profitable to purchase two high-quality devices than 3-4 low-power solariums.

Customers can no longer be surprised with standard horizontal and vertical solariums. As the analysis of the dynamics of the solarium market shows, many tanning studios have modern devices that create the illusion of a sea tan, solariums with aromatherapy and massage. If desired, you can even change the color of the lamp. Business on vertical solariums is considered the most profitable. Customers appreciate such devices for their hygiene, since there is no need for the whole body to come into contact with the solarium surface. Their cost is higher compared to horizontal ones, but, as practice shows, they pay off much faster.

In order for a tanning studio to bring normal profit, it is advisable to equip it with at least 3-4 solariums, and best of all - of various modifications. For these purposes, you will need from 30 to 60 thousand dollars. Having learned about the prices for a solarium, many businessmen understand that opening a solarium is expensive, but also profitable, as the same entrepreneurs realize after only a few months of activity. Judging by the reviews about the solarium as a business, the use in the process of organizing a business can increase the chances of success. professional business solarium plan. A smart tanning studio plan is your chance to stay afloat in a competitive environment, and in as soon as possible develop your business by creating a whole network of solariums.

A beautiful tan is always in fashion - in winter and summer. The profitability of beauty salons is based on this. How to open your solarium from scratch? A business plan with calculations of capital investments, income and expenses will help when starting a business from scratch.

Opening a salon that provides only tanning services is not difficult - just rent a room and purchase equipment. The difficulty lies in attracting customers in a highly competitive environment. Therefore, you need to start a business with the development of an interesting concept and an advertising campaign.

Business plan

The first thing you need to open is to draw up a solarium business plan with calculations necessary investments and profitability:

1. Choice concept.
2. Room rental.
3. Business registration.
4. Purchase of equipment and materials.
5. Advertising campaign.
6. Selection of employees.
7. Economic part.

You also need to assess the risks and identify points that will have to pay special attention to when conducting business.

Concept

The services of the tanning studio are used by a small contingent - young women and men for whom it is important to look good. In order to expand the audience, in the institution, along with a solarium, it is beneficial to provide a variety of accompanying services. Complex procedures are cheaper for clients, which is competitive advantage among the mass of similar salons.

Another option on how to open a solarium from scratch is to rent a room in a popular sports club, swimming pool or beauty salon and install tanning equipment in it.

Such a startup will require a little money, no need to spend money on advertising, investments will pay off quickly, and the landlord will supply customers. On the other hand, the owner of a solarium becomes dependent on a partner, and in the worst case, you can lose business along with equipment.

In the presence of a large start-up capital really open a solarium with professional expensive devices. However, one must soberly evaluate the circle potential clients because the prices for services will be high. It makes sense to launch such a project in a metropolis as a separate institution or on the basis of a health complex.

The most attractive for a novice businessman is the first option, which includes Additional services:

• and pedicure;
• cosmetic procedures and consultations;
• sale of means for sunburn, creams, cosmetics, cocktails.

A solarium studio that is not limited narrow specialization, covers a wide audience and does not depend on the season.

room

To open a tanning studio, choose areas located near the city center or in large residential areas. Suitable as a detached building, and non-residential premises on the ground floor of an apartment building. If it is possible to rent a cheap point in a shopping and entertainment center, then this is the best option.

Basic requirements for the premises:

1. Ceiling height 2.6 m.
2. Mains voltage 380 V.
3. Powerful ventilation system.
4. Availability of water supply and sewerage.

35-40 sq.m. is enough to accommodate two sunbathing devices, a reception room and a change house, other services are provided in separate rooms. Based on the range of procedures, a suitable place for opening a solarium is selected.

The salon needs to be renovated and create a cozy atmosphere with the help of lighting, music and interior items. In the room where the equipment is located, the standards provide for flooring made of tiles.

Registration

Solarium as a business is subject to registration in tax office, for which an entrepreneur draws up an individual entrepreneur or company with limited liability.

The following documents are required to conduct business:

• permits from SES and fire inspection;
• contracts for disinfection, deratization, garbage disposal and disposal of lamps;
• sanitary books of employees;
• confirmation of compliance of equipment and materials with regulatory requirements.

The work of the solarium is classified as a health and fitness, so the staff must have an employee with a medical education.

Equipment and materials

The equipment that is needed to open a solarium is divided into:

1. Tanning equipment.
2. Furniture.
3. Office equipment.

The most popular are horizontal and vertical solariums with a minimum set of functions. The vertical technique has several advantages over the horizontal one:

• takes up less space in the room;
• short procedure time - up to 10 minutes;
• lack of contact of the body with the surface of the equipment;
• tan evenly lays down and looks natural;
• there is no psychological discomfort in front of a closed space.

On the other hand, horizontal solariums are 2-3 times cheaper. The most inexpensive devices - for tanning individual parts of the body - are usually made in the form of a chair. The most expensive equipment additionally functions as aromatherapy, a massager, a music center, and a simulator of sea waves.

To meet the needs of all customers, it is better to purchase one of each type of device. Experts do not recommend using used equipment in work, since solariums require significant maintenance and repair costs over time. With a large flow of visitors, the llamas in the apparatus must be changed frequently, otherwise the effectiveness of the procedures is reduced.

The salon needs to be furnished with:

1. Reception desk.
2. Chairs, armchairs.
3. Lockers for storage of materials.
4. Clothes hanger.
5. Racks and shelves.

If the institution provides additional cosmetology services, then the rooms are equipped with appropriate interior items and tools.

For accounting, reporting, recording clients, stationery and office equipment are purchased:

• a computer;
• Printer;
• telephone;
• cash register.

Creams, milk, spray contribute to obtaining a beautiful tan. The salon may include the cost of these products in the price of the session, or sell them as a separate product. In addition, it is possible to sell cosmetics, hygiene items, health and diet products.

To comply with sanitary requirements, detergents and disinfectants, disposable slippers, hats, napkins, and towels are required. To reduce the risk of falling and injury to visitors, a rubber or silicone mat. Goggles are required to protect the eyes, if this is not acceptable, then during the procedure it is necessary to keep the eyes closed.

Promoting your services to the market is what you need to start with when opening a solarium after completing the salon with equipment and materials. Advertising does not work instantly, it takes time to attract customers, during which a few visitors can be served by one employee or the entrepreneur himself.

1. Attractive interior design.
2. A massive attack on the Internet sector: the creation of a website, groups in social networks, banners, mailing lists, forums.
3. Video on television.
4. Advertisements in newspapers, magazines, on the radio, in transport, on banners and billboards.
5. Distribution of business cards, flyers, booklets.
6. Promotional offers on the eve of the holidays, discounts for regular customers, packaged services.
7. An enticing slogan, for example, in winter: “Start looking stunning now!”

Staff

While the solarium has not gained popularity, an administrator or consultant and a cleaner are enough to serve customers. If a businessman is limited in funds, then he can perform all the functions on his own. With a constant flow of visitors to work in shifts 7 days a week, you will need:

• 2 administrators for keeping records, accounting and general management of the salon;
• 2 solar consultants for direct communication with clients, determining skin type, conducting tanning sessions, instructing on the use of equipment;
• 2 cleaners.

In the event that the salon provides other services, then you will need to hire specialists in manicure, pedicure, masseur, beautician.

Economic calculations

To find out how much it costs to open a solarium, you need to make an estimate of initial investments, income and expenses. Investment in a salon project with a minimum set of services and a wide range will be several times different. For example, calculations are made for a simple solarium with one vertical and one horizontal apparatus.

To start the project, you need to pay the following expenses:

fixed costs business per year are:

Annual income planning is based on average market prices and solarium attendance:

Additional revenue for the salon comes from the sale of cosmetics and skin care products - another 200,000 rubles. Total earnings are 2,144,000 rubles, minus expenses - 874,000 rubles. arrived. Investments in business will pay off in 10-12 months of activity.

It makes sense to spend the proceeds from the second year on expanding the project - opening a network of the same type of solariums or beauty salons of a higher level.

Video: how to open a solarium - review.

Underwater rocks

Owners of tanning studios pay attention to the seasonality of the business. The peak of those who want to bring themselves into a beautiful shape falls in the spring and early summer - it is at this time that it is most profitable to open your own business. Then the competition is made by the natural conditions for the production of melanin, and in autumn and winter the vital activity of many people is reduced, which negatively affects the income of solariums.

Second important point- the need to carefully observe safety precautions, instruct staff and customers, change lamps in a timely manner. Many have heard about the dangers of artificial tanning for health, so the more positive and open information will be given to customers, the better. Modern equipment, when used correctly, is harmless, comfortable and efficient.

If you find an error, please highlight a piece of text and click Ctrl+Enter.

One of the most popular business areas today is the beauty industry. In the era of gloss, everyone wants to be attractive and well-groomed. Improve appearance can be done very quickly with artificial tanning. Many people take advantage of this opportunity.

Nowadays, a tanning studio is a place that not only people with a good income can afford to come to, but also schoolgirls, housewives, in general, everyone who wants to look beautiful and young. How to open a solarium? Will such an investment pay off? What nuances should be considered when drawing up a solarium business plan? This will be discussed in the article.

Perspective factors

In developed countries, hardware tanning is quite common. Solariums are installed everywhere: in beauty salons, hotels, health centers, airports and train stations. Even in sunny resorts, where and so all year round summer, many hotels are equipped with sunbathing rooms. Many are wondering whether it is profitable to open a solarium in our latitudes. The answer to it will be positive. And that's why.

• The climate in Russia is characterized by a small proportion of sunny days, and the lack of ultraviolet radiation leads to adverse consequences for the body, both physical and psychological.
• Now everyone is very concerned about their own image, and a tan, as is customary, is an indicator of a person’s status.
• A considerable number of people believe that sunbathing in a solarium is less dangerous than under the natural sun.
• If you are planning to start such a business in small town where there are not enough offers of this kind on the market, it is not even worth thinking about whether it is profitable to open a solarium. Without a doubt, the service will be in high demand.

In addition, such a business is very variable in scale. You can buy just one solarium and open a small salon, or you can form a whole network of hardware tanning studios and include additional services in the range, such as, for example, a phytobar, massage, pedicure and manicure, SPA treatments. Of course, for a business of this magnitude, huge investments will be required. In this article, we will present a solarium business plan that implies minimal initial costs.

Business registration

The activity of tanning studios does not require licensing today. You can register a business as legal entity or individual entrepreneur. The second option is easier and more profitable. For a solarium, OKVED code 93.04 “Physical and recreational activities” is suitable, and if you plan to sell cosmetic products necessary for tanning, also 52.33 “ Retail cosmetic and perfumery products. However, registering an IP is far from all that is needed to open a solarium.

Choosing a taxation system

In relation to tanning studios, it is optimal to use UTII or PSN. Officially, solarium services are classified as household cosmetic and hairdressing services, they are assigned the OKUN code 019339, respectively, they are subject to UTII.

The solarium business plan includes the calculation of the estimated income from the activity for the year. If the expected profit exceeds 900 thousand rubles, it would be reasonable to think about acquiring a patent, the cost of which is 54 thousand rubles per year. In the conditions of such profit, it is more profitable to use the patent taxation system than UTII.

Getting permissions

As already mentioned, hardware tanning refers to cosmetic and hairdressing services, therefore, before opening a solarium to visitors, you need to obtain permissions similar to those required for the operation of beauty salons. Workers must in without fail have medical books. The premises and equipment installed in it must comply with fire safety requirements and sanitary and epidemiological standards. Basic requirements of SES:

• availability of auxiliary premises (bathroom, dressing room, pantry);
• availability of storage space for garbage and equipment;
• equipment of the premises with supply and exhaust ventilation with mechanical stimulation;
• equipping the premises with a centralized water supply and sewerage system.

Requirements for the premises

The minimum dimensions of the room in the case of installing one solarium in it are:

• width - 1.5 m;
• length - 2 m;
• ceiling height - from 2.6 m.

If you plan to install two solariums, then keep in mind that the total area of ​​​​the room in this case should be at least 40 square meters. Humidity in the studio should not be higher than 80 percent, so you should avoid the neighborhood of ponds and pools. Pay close attention to how the supply and exhaust ventilation is arranged - you should ensure the unhindered removal of hot air and the supply of fresh air.

The electrical wiring must also be in perfect condition, the required voltage is 380 V. A five-core wire must be laid to the place where the solarium will be located. The floor in the room must be level and stable. Qualitatively repair the studio premises, think over the design in detail. Clients during the visit should receive positive emotions and feel comfortable.

Choosing a place for a solarium

It is necessary to give preference to premises in the city center (they have only one drawback - high rent), in newly occupied houses (the advantage is that there is no competition), on the outskirts of the inhabited, which have an average distance from the center. Practice shows that it is unprofitable to open a tanning studio in remote areas of the city, because it will be almost impossible to promote a solarium.

The location should be such that the passability of the salon per day is at least ten to fifteen people. The payback of a solarium directly depends on the number of visitors, so the choice of a place should be taken with the utmost seriousness. Pay attention also to the surrounding infrastructure. If there are nearby shopping centers, cafe, higher educational establishments, gyms, then feel free to rent a room.

Many people are willing to pay a lot of money to become beautiful. That is why the so-called beauty business brings a good profit to the owners. But to create a full-fledged beauty salon, you need serious investments. How to be a budding entrepreneur? Open a tanning studio. It's much easier and cheaper. In this article, we will talk about how to open a solarium from scratch, how to properly organize its work and how profitable it is.

We study demand

Most entrepreneurs believe that a solarium is a classic seasonal business. But actually it is not. People come to the tanning studio even in summer, because not everyone has time to sunbathe for several hours.

With the right approach, clients will visit the solarium all year round

Tanning in a solarium is much safer than under the open sun, it lays down more evenly and lasts longer than usual. Therefore, you will almost always have clients (but there is still a certain seasonality).

Note: with the right planning and marketing, you will be able to build a steady flow of visitors. Give discounts to regular customers, arrange promotions in “unfavorable” months, and you will receive a guaranteed profit.

Explore the local service market. Find out what your competitors offer, find out what their price policy and terms of service. Think about how you can make everything better and more competitive.

When calculating, do not forget that in parallel with tanning, you can provide other services that will increase your profits. Starting with a solarium, you can create a full-fledged beauty salon, providing the following services:

1. Production of oxygen cocktails, phyto / fresh bar.
2. Therapeutic and relaxing massage.
3. Providing pedicure/manicure services.
4. Eyebrow correction, eyebrow tattoo, eyelash extension.
5. Makeup services.
6. Variety of spa treatments.

It is necessary to think in advance whether you will provide these services or limit yourself to one tanning studio. Based on this, you will select the premises for your business. Remember that in the case of additional services, you will need to equip a separate room.

By providing additional services, you will increase your profits and the number of customers

How to register

Do you want to know what it takes to open a solarium or tanning studio? Unlike a classic beauty salon, studios do not require licensing. You do not have to apply to the relevant authorities and wait several months to obtain a license - you just need to register as an individual entrepreneur or LLC. When registering, you should select the OKVED code 93.04, which allows you to conduct sports and recreation activities.

Additionally, you will need to conclude several contracts:

1. About regular deratization.
2. Contract for disinfestation and disinfection.
3. Agreement on the disposal of fluorescent and fluorescent lamps.

These agreements are made with local organizations who have the necessary license to operate. You will also need to obtain permission from the sanitary and epidemiological station and the fire inspection about the compliance of your premises with certain standards. At the tax office, you will need to draw up documents for the cash register and approve the control program for the existing production.

Note: to open a salon you will need medical education. If you do not have it, then you will need to hire a person with the appropriate diploma.

Requirements for the premises

What room is suitable for a solarium? In principle, to accommodate one device, an area of ​​​​2.5 by 2 meters (at least 2.6 meters high) with supply and exhaust ventilation will be required. Typically, small rooms of 10 square meters are used to install the device. In addition to the solarium room, a reception area and staff quarters are needed. The total area of ​​the premises must be at least 35 m2. If you plan to install three or more solariums, then add another 10-12 m2 for each. For the provision of individual services, premises of 15-20 m2 are also needed.

Vertical solarium takes up almost no space

Where is the best location for your studio? In the city center, in a residential area, near the passage places. A good option for beginners is to rent a room in a beauty salon. His clients may well become yours. You can also chat with the owners of local gyms and place the machines with them.

Note: Almost all modern solariums are powered by 380 volts. Take this into account when choosing a room - pulling a separate line will be very expensive.

What is needed for a solarium

So, you already know where to start opening a solarium - first study the market, then find a room. After that, it's time to start choosing good equipment. There are two ways:

1. Choose an inexpensive device that only allows you to sunbathe.
2. Purchase a modern device that performs massage, aromatherapy, etc. during the session.

In most cases, the simplest device is enough to work, so we do not recommend that you overpay for unnecessary functions.

Devices can also be divided into vertical and horizontal. Vertical ones are more preferable - they take up a minimum of space, the body in them gets an even and beautiful tan, since it does not come into contact with the surface. It is necessary to lie down in horizontal devices, so the body in some cases may take an unnatural shape. In such devices, sometimes white spots remain on the skin, which will certainly cause dissatisfaction among customers.

You should also be aware of the existence of special chairs and turbo solariums. Armchairs are used for zone tanning - they allow you to give a beautiful color to your hands, face, neck. A turbo solarium is a modern device that allows you to listen to music, carry out aromatherapy and massage, call employees, etc. at the time of tanning. The price for them is quite high.

In a heavily used tanning bed, the lamps need to be changed every six months.

How many devices do you need normal operation? We recommend buying one vertical and one horizontal unit. It is not worth saving and buying used devices - you will spend a lot of money on their maintenance and repair. Buy better inexpensive, but high-quality new devices.

You should also provide for the purchase of other necessary equipment: a rack, a computer, various cosmetics, chairs or a sofa for waiting, hygiene items, etc.

Approximately your expenses will be as follows - 400 thousand for the purchase of two solariums, 40 thousand for the purchase of furniture, 25 thousand for various consumables and cosmetics, 50,000 for office equipment.

Staff

Who will work in your salon? If you have time, then you can take on the duties of an administrator and accountant. Then you will need to hire only one person who will replace you as an administrator for shift work. If not, then you will need two administrators and an accountant. Can't hire an accountant permanent job– sign an outsourcing agreement and save on wages for a specialist.

Note: administrators should be beautiful, well-groomed girls with pleasant speech and manners. Be sure to teach them how to work with solariums and safety precautions.

The job of an administrator is to:

1. Book a client for a specific time.
2. Meet him, consult on all issues, accept payment.
3. Choose the most suitable tanning program.
4. Set the desired mode.
5. Conduct a session.
6. Follow the client and establish feedback with him.

Your staff must be able to correctly calculate the tan

Marketing

To attract customers, you will need to draw up a competent marketing plan and provide for advertising costs. It must be done before the opening. Usually the budget for this is laid at the level of 50-70 thousand. You will need to create a good sign, place ads on a local forum and in the media, create groups on social networks, launch paper advertising (banner, flyers, various calendars, business cards, etc.). In the marketing plan, it is necessary to describe the logic of transferring an occasional client to the status of a permanent one. Arrange various promotions, give people discount cards, make discounts for certain categories of people.

It would also be nice to create your own business card site, where you can place information about the services offered, phone numbers, prices, descriptions of procedures, etc.