• mini bakery
• Cesspool machine
• Banqueting hall
• Drilling of the wells
• Pharmacy
• Auto parts store
• service station, car service
• funeral services
  • Recruitment
• Tire fitting

We offer a brief overview of the 10 most profitable businesses for a small town with a population of 10 to 100 thousand inhabitants. We did not take into account any new ideas and know-how. In review there are only proven ideas, which, with proper organization, cannot but be profitable.

Production of building materials

Labor in small towns tends to be cheaper than in big cities. Therefore, any business related to production will be more profitable here. Moreover, in small towns, rent and utilities are cheaper and it is much easier to find a land plot and premises.

The local administration is also more accommodating and it is easier to establish contacts in official circles. One of the most common and proven businesses in small towns is the production of building materials. First of all, these are foam blocks, cinder blocks, bricks (including Lego), SIP panels, paving slabs, borders, reinforced concrete rings etc.

For landscaping, bulk materials can be produced, such as decorative crushed stone and decorative wood chips. There are many options, you just need to act. Sales of building materials can be carried out to the nearest large city, construction companies and private buyers.

• Business plan for the production of building materials (16 sheets) - DOWNLOAD ⬇

mini bakery

The business of all times, regardless of the size of the city, is the production of bread and bakery products. During the crisis, the consumption of bakery products increases dramatically, so now is the time to open such a business.

How much money do you need to open a mini-bakery

Opening a mini-bakery will cost at least 700 thousand rubles, provided that the business is organized in a ready-made, rented premises. The most profitable option is the production of bakery products: sweet buns, croissants, pizza, pies, crackers, sticks, crackers, etc. Unlike bread (essential goods), the markup on buns and croissants can reach 100 percent or more.

Professional business plans on the topic:

• Bakery business plan (18 sheets) - DOWNLOAD ⬇

Cesspool machine

Small towns usually have large number private sectors where people use individual sewer systems (latrines). The service for pumping out septic tanks and cesspools is always relevant, regardless of the crisis.

In many private houses, the sewerage system is not designed quite correctly, so it is pumped out almost every 2-3 months. At average cost services in 1200 rubles, more than 4000 rubles can be spent on pumping out sewers per year.

How much money do you need to open a sewer truck

To start a service business sewer truck it will take from 400 thousand to 1.2 million rubles. That is how much the GAZ KO-503 equipped for pumping costs. The price, as you understand, depends on the condition of the car. A supported version of 2013 - 2014 can be taken for 700 - 900 thousand rubles.

How much can you earn on a sewer machine

If there are 1,000 houses in a city or village, you can potentially earn from 1 to 4 million rubles from them. per year, excluding competition. And the competition in this area is decent, however, almost 90% of the players work on word of mouth, not bothering with advertising at all.

Developing your own client base is not difficult. In addition to traditional newspaper ads, you can advertise on the Internet, as well as distribute business cards to private homes (the most effective way).

Professional business plans on the topic:

• Sanitizer services business plan (12 sheets) - DOWNLOAD ⬇

Banqueting hall

Restaurants and cafes in small towns are not very profitable, since many people's incomes do not allow them to visit such establishments. But anniversaries, birthdays and weddings do not count, so there is always money for such events. A banquet hall is one of the most proven ideas in the catering industry. The difficulties with starting such a business are much less than in the case of a restaurant, and the exhaust can be no less.

How much can you earn by opening a banquet hall

For example, during the wedding season, even the most meager in terms of design rooms are booked several months in advance. From one event, it’s really possible to earn “clean” from 30 thousand rubles, depending on the size of the room and the number of guests.

And there can be at least 8 such events per month. The main difficulty in organizing such a business is finding a profitable premises, since the main profit of an entrepreneur is spent on rent.

Professional business plans on the topic:

• Restaurant business plan (26 sheets) - DOWNLOAD ⬇
• Cafe business plan (26 sheets) - DOWNLOAD ⬇
• Banquet hall business plan (26 sheets) - DOWNLOAD ⬇

Drilling of the wells

A real working idea for a small town and surrounding areas is drilling water wells. There are many examples on the Internet of how people earn tens of thousands of rubles a day on ordinary manual installations. For example, you can watch video reports of entrepreneur Roman Karpukhin, an interview with whom is published on our website.

How much can you earn from drilling wells

In one working day, you can drill 2-3 wells and earn from 30 to 100 thousand rubles. Clients can be owners of private houses and summer cottages. The service is always relevant, because it is common for a well to fail (for example, silt up). This business is practically independent of competition, so you can safely get trained, form a team and start earning good money.

How much money do you need to start a business like drilling wells

Fortunately, serious investments are not required here - 100,000 rubles may be enough for “everything about everything”.

Professional business plans on the topic:

• Business plan: Well drilling (16 sheets) - DOWNLOAD ⬇

Pharmacy

During the crisis in the country, it is the pharmacy business that shows one of the largest profit growth. People start to get sick more due to stress, poor nutrition and, accordingly, trips for medicines become more frequent.

Pharmacies feel great in settlements ranging from 3 to 5 thousand inhabitants, not to mention cities. Opening in any residential area with an abundance of high-rise buildings, you can count on a constant flow of customers, especially the elderly.

How much money do you need to invest to open a pharmacy business

The amount of investment in opening a small pharmacy kiosk is estimated at $10,000-15,000. Here, however, there is one feature - a pharmacy kiosk must be attached to a pharmacy, the opening costs of which are 3-4 times higher. Alternatively, you can attach to any federal network or purchase a franchise.

For example, franchising in the Russian Federation is offered by brands such as Sovetskaya Apteka, Apteki Evalar and Apteka 36.6. See detailed business pharmacy opening plan in this article.

Professional business plans on the topic:

• Pharmacy business plan (15 sheets) - DOWNLOAD ⬇

Auto parts store

As in the case of bread and medicine, auto parts are in constant demand. You can object by saying that the competition in this business is not real. Yes, there are a lot of shops with spare parts, but there are more and more cars every year. Moreover, success in this business largely depends on the location of the store and the qualifications of the sellers.

Let's say more, there are so many brands of cars today that not a single store can fully provide the entire range of spare parts. A person goes to one store, does not find the necessary spare parts, goes to another and buys there. For every 10 thousand inhabitants, up to 3-4 stores can easily work together and remain profitable.

If you are “friends” with technology and can work as a seller for the first time, you will have the cards in your hands.

Professional business plans on the topic:

• Auto parts store business plan (14 sheets) - DOWNLOAD ⬇

service station, car service

As well as auto parts, car repair services are in constant demand. I don't know of any car service that has the problem of lack of customers. If masters with “straight hands” work in the service station, there will be no end to customers 365 days a year.

As I remember 10 - 15 years ago, changing the oil in a car on its own was the norm, but today it is easier to order such a service at a car service, where everything is put on stream. Almost half of car owners today are the fair sex, who cannot replace even such an elementary consumable as an air filter.

Opportunities for opening a car service today there are so many that such “businesses” are launched even in garage cooperatives. However, it is not necessary to repair everything and everything. For example, you can limit yourself to specializing in the repair of cracks and chips, straightening dents, or auto electrician services.

Professional business plans on the topic:

• Service station business plan (16 sheets) - DOWNLOAD ⬇

funeral services

How much can you earn from funeral services

Service business funeral arrangements, no matter how sad it may sound, was and remains relevant. This is a difficult but very profitable activity. So, the most modest budget for a funeral is 15 - 20 thousand rubles. On average, funeral arrangements cost 30-50 thousand rubles. and more.

Demand is traditionally used by: coffins and monuments (you can both resell and engage in own production), organization of the morgue, embalming of the deceased, delivery of wreaths, cremation, disinfection of the premises where the deceased was located, preparation of graves, orchestra for the funeral procession, transportation of the body of the deceased, etc.

Recruitment

The most difficult thing here is the selection of personnel, because not everyone manages to work in this area.

Professional business plans on the topic:

• Business plan ritual services(13 sheets) - DOWNLOAD ⬇

Tire fitting

As noted above, the automotive business remains very profitable, in any city, from small to large. Services tire shops some car owners use at least 5 times a year. In the spring, the car "changes shoes" for summer tires, and in the fall - for winter.

With our roads, discs very often crumple, the repair of which costs from $ 15 per piece. Not to mention the punctures and side cuts of the tires. Recently, one can observe the opening of tire shops even at private homes. To do this, it is enough to make an extension to the house, and transfer it to the appropriate type of permitted use.

In extreme cases, you can limit yourself to an ordinary garage. The main thing is that all the necessary equipment fits in it: a balancing machine, a vulcanizer, a tire changer bath, etc. Those workshops that are located near the roadway are especially profitable. In this case, no additional advertising, except for a bright sign, is required.

And if you open in the season when there are weekly queues for the services of "changing shoes", there will be no problems with the flow of customers.

Professional business plans on the topic:

• Tire service business plan (14 sheets) - DOWNLOAD ⬇

However, you can find many more ways to make money in a small town, moreover, with virtually no investment. We offer one of them - stable income from ads.

Check out our course and find out what, how and where to sell. In fact, there are quite a few opportunities for earning money in a small city, both offline and online.

If you want to receive even a small but constant income, read about 50 ways to make money online. Do you want to combine several options for earning? Here you will find the answer to this question.

It is possible only in big cities where money and highly qualified personnel are concentrated, but this is not the case. Of course, the specifics of entrepreneurship will be different from that inherent in megacities, but the income will not be long in coming. Moreover, the costs of its organization will be significantly lower, and if you still well calculate and come up with a development strategy, you can completely capture the market in the region.

A business from scratch in a small town can be profitable for several reasons:

1. Small start-up capital. In small towns, the costs associated with renting premises, utility bills, advertising and personnel are much lower.
2. Low level of competition, because many niches are free due to the limited presence of goods and services.
3. Small business in the "average" regional city can be easily developed, reaching new frontiers.
4. High efficiency of free advertising ("word of mouth"). In small towns, the demand for a product or service largely depends on the level of customer satisfaction. If an entrepreneur offers a quality product or provides good services, then the rumor about his activities will instantly spread throughout the city, which will attract a lot of new customers.

Advice: the situation with word of mouth can work in a negative direction. Do not save on quality, this can lead to a drop in financial profit and bankruptcy of the enterprise.

Speaking about organizing your business in a small town, one cannot fail to mention its weak sides:

1. Small permeability. In a small town, an entrepreneur has a limited circle of clients. It is better to choose those places that are convenient for the client (walking distance, access roads, etc.).
2. Low wages. Small towns are characterized by low purchasing power.
3. Lack of qualified personnel. It would be right to choose a promising business that does not require the involvement of specialists - it is very difficult, and sometimes impossible, to find them in a small town.

What kind of business can be opened in a small town?

It all depends on what the goal is pursued by the entrepreneur. If money is a priority, then it is necessary to consider the most profitable areas of activity. If the whole idea is for the sake of pleasure and earning a living, then everything is much simpler here.

Pursuing extraction maximum profit, the first thing to do is to analyze the market and identify the 5-10 most profitable areas in the region of interest. Then select the most optimal option from the presented list and take up its implementation. There is one unspoken rule to follow. If an entrepreneur wants to succeed, then his services must be of better quality than those of competitors, at least they should not be worse. After all, the determining factor influencing the choice of the client is the price and quality.

If the priority goal is “business for pleasure”, then you should choose an idea to your liking. It may be, or other interesting solutions. It is better to give preference to a case that will make you want to do business in 2-5 years or more. It is worth noting that even "business as a hobby" can bring very good money.

What to look for when choosing a field of activity?

Choosing what to do, an entrepreneur must rely on his own knowledge, skills and desires.

1. Having experience. The person who is going to must understand hairstyles, hair cosmetics, equipment and tools. If a businessman wants to engage in trade, then it is in his interests to know the answers to the questions: where to buy goods, what assortment is most in demand, how to arrange everything correctly, etc. Before opening an unfamiliar business, it is necessary to consult with more experienced specialists or take information from books and forums.
2. Availability of free time. In the first year, you will have to devote all your free time to the business, even if the staff will work for it.
3. presence of interest. Doing business is always accompanied by risk, headache and endless worries. If you can easily quit a boring job, then quitting your own business will not work. The owner will have to fight all the time for a place in the sun and resolve issues that have arisen. At least at first.
4. demand for goods and services. An entrepreneur needs to answer two questions: will his services be popular and will he be able to secure a sufficient influx of customers.

Advice: If you are going to do an interesting and unfamiliar business, the first thing to do is to study this area in more detail. It would be good to get a job like this. 2-3 months of employment will allow you to get the missing information and experience "from the inside".

How to start your business from scratch in a small town?

Starting your own business from scratch is not as difficult as it might seem at first glance. There are many ideas available for starting a business without initial capital, and almost all of them are related to the service industry. To start making money with your own hands, an entrepreneur should determine which area is closest to him.

Every person is an expert in something. Some people are professionals in several areas at once. If future entrepreneur sews well, then it is time for him to provide repair and tailoring services; if he is fluent in Photoshop tools, then provide advertising services; understands the device of a car - offer assistance in repairing cars; knows how to bake - make cakes to order, etc.

The primary task of a novice businessman is to become independent from the employer. This will allow you to devote all your time to organizing and developing your business. It is also important to take care of the stock of funds so that it is enough for life, at least for the first time.

A prerequisite is the quality provision of all services, it is desirable that each of the work performed be accompanied by a guarantee with a minimum period of 6 months.

At first, there is making money and creating a customer base, which in the future will become the main backbone of the business. They will continue to buy goods and services in the future.

For the further development of the business, it is necessary to start accumulating savings, otherwise it will be impossible to bring the business to a new level. In the course of work, there will be certain expenses associated with the purchase of materials necessary for the provision of services.

It should be noted that services are always in demand, regardless of the season. It's just that during the season the demand is much higher, but there is also work during the year. And the main task of a businessman is to attract customers to himself.

small town business ideas with little investment

The most popular types of small businesses are trade and services. For a business in a small town with little investment, a store is not the right decision, because a large amount will be needed to purchase goods one way or another. It is easier when a person knows how to do something with his own hands and at the same time does it well. For example, the services of plumbers, hairdressers, masseurs, seamstresses are always and everywhere in demand. Registration as an individual entrepreneur will allow the entrepreneur to provide professional services on a completely legal basis.

It is unlikely that such a business can make its owner a millionaire, but a small and stable income is an expected prospect, especially if you manage to acquire a permanent clientele. If, over time, your own efforts are not enough, then you can think about attracting assistants. The main task of this entrepreneurship is to transfer business in the future from the category of "handicraft" services to a full-fledged public service company. Often this is what the path of the majority looks like. successful businessmen local scale - owners of repair and sewing workshops, hairdressers, etc.

Business ideas - services to the population in a small town

The service sector is always relevant if we consider it as a business project: investments are kept to a minimum, the main thing is to have the necessary skills.

The organization of any business implies the presence or absence of initial investments. Some ideas do not require any costs at all.

Business ideas without investments

1. Tutoring. This area is suitable for people who are fluent in a musical instrument or have experience in educational institutions. All that is needed for teaching is to place an advertisement and recruit students.
2. Mini-studio and clothing repair. This work will require sewing machine and relevant work experience. Data, especially in small towns where buying new clothes is a costly problem.
3. Cleaning service. Each hostess has a certain set of cleaning products. Clean up the office, tidy up the room after the event solemn events- all this is a reason to offer your services and get paid for work. If desired, you can attract a few assistants who will help turn the "handicraft" business into a large cleaning agency.

Business ideas with minimal investment

1. Husband for an hour. The higher the professionalism, the richer the client base. Small-term household work, repair of damaged things and appliances, plumbing and electrician services - all this requires necessary qualifications and a modest set of tools, which will be the first investment. At the beginning of work, the amount of costs can be 1000-5000 rubles.
2. Creation and sale of handmade goods: jewelry, soap, invitations, postcards, candy bouquets, author's toys, interior decor. The cost of materials will be about 2000-3000 rubles.
3. Hairdressing services (haircuts, hairstyles). The cost of tools and hair styling products will be approximately 3,000 rubles. If desired, you can complete courses in hairdressing. But you need to be prepared for the fact that this will entail additional costs.

There is a room - what kind of business to do?

If you have a garage space, it can be considered an ideal place to organize your small business. Such a business can bring a stable income. However, the amount of profit will depend on what the entrepreneur intends to do and how much effort will be invested in promoting the business. Having your own free space is a big plus, because there is no need to rent immediately. Of course, the garage is not exactly the right place to open a bakery or cafe. But there are many other options as well.

When thinking about what kind of business to open in a garage, many people make the same mistake. Often people use the most common idea. Often garages deploy auto repair shops. However, this option can be considered obsolete and it is better to discard it immediately.

First, because this area is highly competitive. Auto repair services are provided by many individual entrepreneurs who have a large room and expensive modern equipment. Those cars that are covered by insurance are repaired in workshops cooperating with insurers.

Secondly, because the required areas are usually not available. At the same time, no more than two cars can be accommodated in one room, and this is subject to a double garage. But in order to provide high-quality services, special equipment is needed, which, as a rule, has large dimensions. Which means it won't fit in the garage.

Thirdly, because of the "impassable" location. To ensure an influx of customers, the auto repair shop should be located in a convenient and accessible place. Promotion of such a business also requires large expenditures.

Ideas for small business can be divided into three areas:

1. production;
2. trade;
3. provision of services.

Garage production for sale

1. Cabinet furniture. Production and assembly of kitchen sets, sliding wardrobes, dressing rooms, etc. This work requires financial costs, tools, as well as experience with chipboard and wood. The margin on these products is at least 100%.
2. garden sculptures. It is not at all difficult to organize a small production of flowerpots and sculptures for a garden in a garage. The necessary materials for the manufacture are gypsum and concrete. The production technology is quite simple and does not require big investments. Implement finished products You can either directly or through intermediary stores.
3. Artistic forging. People who have experience working with metal can produce in the garage small forged products that are in stable demand, such as gratings, lamps, candlesticks, balcony railings, etc. Of course, in order to equip a garage for a small forge, significant investments are needed, but this should not embarrass a novice businessman, because this business characterized by fast payback.
4. Aerography. Even if an entrepreneur is devoid of artistic skills, this does not prevent him from turning an ordinary car into a work of art. In addition, drawings using this technology can be applied to almost all objects, giving them great individuality.

Provision of services

1. Warehouse services. Clients can be owners of online stores or heads of small businesses. Seasonal services can also be provided. One way or another, you will have to build a large number of shelves. In addition, this business will require the cost of installing an alarm system or insuring property.
2. Rental. This is not the most popular service, since the proceeds will only be enough to pay the membership fee and electricity. Renting a garage is usually a concern for those who do not have enough time and desire to do it.
3. Tire fitting. It was mentioned earlier that a garage is not the best option for an auto repair shop. However, an entrepreneur can provide seasonal services for the “re-shoeing” of cars. This business is able to bring good income. During the season, the demand for such services rises sharply, and car services cannot cope with a large influx of customers. The necessary equipment can be rented. This will help you save money and make good profits.

What can you trade in a small town?

Despite the fact that trading has always been a profitable business, it has not only strengths, but also weaknesses. What is profitable to sell in a small town is an age-old question that almost every novice businessman asks. It can only be answered after conducting market research.

An entrepreneur who wants to make efforts in the trading area must clearly understand what he wants and what is beneficial to trade specifically for him.

For example, trade in food products has always been and will be a profitable area. Food is a constant cost item for every family. And if the prices are lower than those of the neighbors, then this will ensure a stable profit. However, this business has its downsides. Firstly, products deteriorate over time, and special conditions are needed for their safety. Secondly, this activity is under close attention of sanitary services.

Industrial goods do not have an expiration date, but they are not bought every day. Thus, the demand for stationery increases in August and September, while in other months there is a lull.

When opening any business, demographic and geographic factors must be taken into account. It is also worth taking into account that a business that will bring big profits in a large city can fail in a small one.

What store to open in a small town?

Of course, the most win-win option for any locality is the opening of a grocery store. But there are other promising solutions:

1. Products for children. This is a stable business that does not depend on the season and the size of the settlement. As a rule, parents do not save on their children, which allows higher markups on children's products. This results in a good profitability of the business and the possibility of a flexible pricing policy. You can trade anything: children's shoes and clothes, food, toys, strollers and other related products.
2. Goods for pets. The greatest demand is for products for cats and dogs, as well as everything related to the aquarium. You can sell food, tray fillers, toys, decorations, vitamins and minerals, cages, carriers, beds, etc. Such a store should be located in a passing place: near a bus stop or in a busy place.
3. Hardware store. The range of these products is quite wide. The main groups of household goods include household chemicals, goods for the garden and for the home. The profitability of trade ensures a high turnover.
4. Car accessories store. In the modern world, where every family owns a car, business in this area is very relevant. The list of such products includes deflectors, windshield wipers, video recorders, salon and luggage mats, navigators, radar detectors, etc.

Business for a woman in a small town

While on maternity leave, many women begin to feel an acute shortage of money. But at the same time, they are not ready to send a small child to a kindergarten or do not have such an opportunity, as a result of which they cannot return to work. The only way out for them is a business at home, which will allow them to devote time to the child and earn money at the same time:

1. Manicure at home. Having necessary knowledge or after studying in special courses, you can start to host clients who want to improve the quality and appearance your nails. The high quality of work will ensure a large influx of customers, which will allow you to reach a full-fledged city income.
2. Babysitting services. Sitting at home with a child, you can take on the upbringing of another one and, most likely, he will not become a burden. The main thing is to love children. The amount of remuneration each has the right to establish at its discretion, based on the average cost of these services.
3. Taking up photography. Knowing how to take beautiful and interesting pictures, as well as process them using special programs, you can post your work on photobank sites. There they are likely to be noticed by the creators of sites, where they will be sold out for a certain amount. Of course, the amount of payment is low, but with the daily posting of pictures High Quality you can make good money.
4. Handmade. Handicrafts are in high demand. You can sew, knit, embroider, weave with beads, create soft toys, soap, etc. Even lack of experience is not a barrier, since everything can be learned on the Internet.
5. Online consultations. If daily communication with people by phone, skype, etc. does not cause embarrassment, then you can get a job in some company selling goods through the network.

And this is not a complete list of "female" business ideas. For example, a businesswoman can start, etc. These projects are more suitable for those who live in their own home and have at least a small plot of land.

The most profitable business today in a small town

Below is a brief overview of the most for a small town with a population of up to 100 thousand inhabitants. New projects and know-how will not be affected here, but only proven solutions that, with the proper approach, will certainly bring profit:

1. Internet business. The presence of a computer or laptop, as well as certain knowledge, allows you to open your own business on the Internet. This is a profitable and very convenient business idea: an entrepreneur does not need an office, you can work at any convenient time, because the business does not affect the location in any way. A person can choose any option they like: website development, SEO optimization, copywriting or an online store.
2. Shop for flowers and indoor plants. Flowers are not a basic necessity, but, oddly enough, they are in great demand. Especially during the main holidays: September 1, February 14, March 8, etc. Also, flowers are often needed on ordinary days - for dates, as a thank you for the service.
3. Beauty saloon. Beauty has always been and will be a successfully sold commodity. There are several business models. One of them is economy, this is the most successful option for a small town in which inexperienced residents live. Services can be the simplest (haircut, coloring, styling, nail service, light cosmetic services).
4. Fitness Centre. Many modern people pay great attention to their health and, in particular, physical development. This is a rather specific type of business, so before you open it, you need to consult with experienced people. You should also study all the features of sports equipment in order to buy the right simulators and other equipment.

In summing up, I would like to give a few recommendations aimed at the development of business projects in a small town. First of all, you should take on what is well known and does not raise many questions. This will allow the first time to cope without staff. It is better to choose those areas of activity that long time maintain a stable demand for goods and services. Their list includes foodstuffs, entertainment, medicine, etc. Do not also forget about pricing policy: goods that contribute to savings will always be a priority for residents of small towns.

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It should also be remembered that the basis for promoting any business is competent advertising. The Internet can provide considerable assistance in this matter: a rich the target audience and the availability of resources will allow as soon as possible earn trust potential clients.

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About 80% of the population of Russia lives outside the capital and regional centers. Rumors that it is impossible to create a profitable business on the periphery are greatly exaggerated. The article gives five examples of quite successful businesses, and highlights characteristics provincial cities.

The answer to the question of what kind of business to open in a small town cannot be unambiguous. In addition to the common features inherent in small administrative centers, each of them has its own unique features. Counting on the success of the enterprise, it is necessary to take into account both groups of influencing factors as fully as possible. As life shows, the advantages in this regard are on the side of local residents. In contrast to the "alien Vikings", who develop new territory by trial and error.

Pros and cons of a small town

Two professors high school Economics: Simon Kordonsky and Yuri Plyusnin, in 2011-2014, made 30 traveling expeditions, studying the provincial cities of the Russian hinterland. The results of the study were announced in June this year as part of the round table " Russian society outside the big cities.

Hence the conclusion: there are prospects in any place. The main thing: when choosing which business to open in a small town, all ideas must be considered through the prism of specific local features.

General specifics of small towns

• one, less often two city-forming enterprises;
• low-rise buildings, low population density;
• low incomes and solvency of residents;
• high level of administrative "press".

At first glance, all of the above limits the choice of business ideas. But on the other hand, these same factors provide some advantages: low initial investment, no high advertising costs and a relatively low level of competition.

As an example, we can cite federal retail chains: Magnit, Seventh Continent and others. Despite the widespread development in large cities, on the periphery, they, as a rule, do not receive the expected profit. In small towns, they lose their main advantage: population density savings that reduce their costs, and crowd out small towns. outlets within a small radius of influence. In addition, the average salary of residents of small towns is 5-7 times lower than even the regional level, which significantly reduces trade turnover from 1 sq. m. and the amount of the average check. Lack of knowledge of the local market and consumer tastes also has an effect.

Administrative support, as a rule, is received by socially oriented: educational, sports, cultural, health projects. When developing a trading business, it is necessary to take into account the interests of local producers. In general, the authorities are interested in the development of those activities, the revenues from which go to the local budget.

What business ideas to look for

Intending to open a business in a small town or village, it will not be superfluous to ask: what do small and medium-sized enterprises in Russia do in general (Fig. 1).

Even at a cursory glance, everything is obvious. About 40% of SMEs are occupied by retail, catering, household repairs. Under the "other" are hidden: hotels, restaurants and cafes; housing and communal services, education; entertainment, tourism. How to evaluate the prospects of this or that idea, to understand which business is the most profitable in a small town?

main feature business ideas for a small city: it should take into account local specific factors, both positive and negative.

In most cases, the bet is successful:

• to the local flavor, unique nature: organization of non-standard tours, including agritourism, which is gaining popularity; horse breeding; opening a mini-hotel;
• on historically established habits: fishing and fish breeding, production of dairy products, potatoes - in agricultural areas; knitwear production in places of breeding goats and sheep.
• to the current needs of the population: private kindergartens, cafes, paintball clubs, entertainment for children, developing and sports centers.

The proposed services should solve the pressing, vital problems of the city's residents. Practicality, usefulness - the main criterion for choosing a business idea for a small town, and not its pretentiousness, exclusivity.

A separate topic is services for business. Surprisingly, they are in demand! For accountants, economists, lawyers, experts in various industries - little completed and very promising niche. This is shown by the results of a survey recently conducted by the Small Business Resource Center (Fig. 2). The project was implemented on the example of three cities: Suvorov (20,126 people), Buturlinovka (26,241 people) and Ostrogozhsk (32,310 people).

The biggest deficit in legal advice. There is no firm providing such services in any of these cities.

Is a successful business on the periphery a reality? Yes!

The examples below are taken from real life. This is a clear illustration of everything that has been said above.

Private kindergarten "Umka"

City of Sibay, Bashkiria, 62 35 inhabitants;

Ilmira Gatiyatova faced a problem when she could not go to work: there was no place for her 2.5-year-old daughter in the kindergarten. It took 6 months from the birth of the idea to its implementation. 200,000 rubles of their own funds were invested in the organization, and 300,000 were received from the city budget under the program to support small and medium-sized businesses. The private kindergarten is the first and so far the only one in the city. 30 children go to it, and 50 parents have already signed up for the queue. In the video below, the entrepreneur talks about his experience.

The Ministry of Labor has prepared a draft law which is under consideration. It will allow using maternity capital funds to pay for private kindergartens and individual entrepreneurs who look after and care for children. If the law is adopted, then this type of business will receive an additional impetus for development.

An interesting franchise: Baby Way is an innovative technique for raising children.

Consulting in a small town?

Engineering group "Compass"

G. Glazov Udmurtia, 94,610 inhabitants.

In Europe and the USA, about 90% of small and more than 50% of medium-sized enterprises use the services of accounting firms. In Russia, it is still much less, but the number of applicants is constantly growing. The educational and methodological center "Compass" has grown from a small company providing services in the field of law, accounting, advising on commercial activities. The organization was founded in 2002, and now it is already a group of companies. Its partners and clients include largest enterprises region. In 2008, the Expert RA Rating Agency assigned the company a 5th quality rating. Its director Makarov Andrey Anatolyevich in 2010 was recognized as the best businessman of the city in the "Services" nomination.

Uryupinsk: "Russia is a province - a hole"?

The town is located in the south of the Volgograd region, the population is 39,171 people. Two years ago, he officially registered the brand "Capital of the Russian Province". The following three examples of successful businesses show that entrepreneurial people find business everywhere.

Let's replace Polish apples with Russian ones

In 2007, a young entrepreneur Nikolai Sayutin purchased one of the apple orchards abandoned in the 90s. The mild climate makes it possible to grow excellent apples here, and over the past years, the renovated orchards have entered the season of active fruiting. Considering the course towards import substitution, the entrepreneur hit the bull's-eye. A video from local Uryupinsk TV shows the whole process in detail.

The entrepreneur organized the recycling of garbage

The enterprise created by Ali Ibragimov in 2010 is flourishing - there is enough garbage in the city. It makes a profit, employs 10 workers. There is a loader, two presses. Recycled aluminum cans, waste paper, plastic bottles. So far, it is the only one in the city, but there are plans to expand housing and communal services. In what directions - is kept secret from future competitors. B.ZYu

Knitting enterprise "Uzory" LLC

A small enterprise was organized by Raisa Kazimirova in 2000. It employs 10 homeworkers, 7 knitters, 3 spinners. Uryupinsk is the only place in Russia where goats with a down length of up to 13 cm are bred (according to the locals, the glorified Orenburg goats have it shorter). Now Vyacheslav Zaitsev, Andrei Malakhov, members of the families of Ryzhkov and Chubais flaunt in products from Uryupinsk. On his 55th birthday, Putin was presented with down shorts, a T-shirt with the inscription "I'll drop everything, I'll go to Uryupinsk" and socks. We got into the rating of "The Best Gifts to the President", compiled by the newspaper "Trud".

Only 5 examples, and small and medium-sized cities in Russia - more than 80% of the total. There is a field for activity, there would be a desire.

An important condition for organizing a business in a small town is small initial costs. In a special section of the Moneymaker Factory, we have collected 45 projects with investments starting from 15,000 thousand rubles. Here you will find real stories of beginners and successful businessmen, examples of business plans and interesting ideas.

You will learn how to start your business from scratch in a small town and what to do to make it profitable. What business ideas with minimal investment are most justified in the province?

A small town is not a hindrance for large, and even more so for medium and small businesses. Entrepreneurial people are everywhere - if there is a desire, and you can realize your potential in a small village.

Do not rush to move to megacities - their smaller counterparts also need jobs and quality goods / services. In this article, we have prepared an overview of business ideas for small towns. These ideas are easy to implement and do not require large investments.

Business in a small town - how justified is it

Let's start with the fact that there is no clear definition of a "small" city. This concept is relative and largely subjective. For one businessman, these are places with a population of less than 50,000 inhabitants, the second one feels comfortable in cities with a population of 100,000-300,000 people, and for a third, even half a million will turn out to be small.

According to official data, only 37 out of 1,100 cities in Russia have a population of over 500,000. This means that we have many sites for building a small local business.

Most often, in such settlements, those who have lived in them all their lives or have relatives open their own businesses. But modern technologies allow you to set up a business almost anywhere and control it remotely in the future.

However, opening requires minimum investment, since the cost of rent and the level of wages of workers in the province is an order of magnitude lower.

Small towns tend to lack infrastructure. People lack a variety of products, entertainment, services. If you live in such a town, you yourself will say with confidence what you lack as an inhabitant of it.

But what if you don't know the locality intimately enough to know about its problems? Any startup starts with an analysis. First you need to study the city and its infrastructure and find out what its inhabitants need.

We have selected several relevant areas that are well established in small towns.

Popular areas of business in the province

Consider the most popular areas of business in small towns.

Choose in these areas - you can't go wrong.

Services sector

Services are always and everywhere in demand by the population. But what is included in this broad concept? Hairdressing, legal, trucking, home training, etc. Within a small town, it is better to pay attention to the types of services that residents need regularly. Tire service, car service, shoe repair.

Whatever area you choose, you need to closely study your potential competitors and, if possible, collect “news from the fields” - find out what the residents do not like in their work, what needs to be improved and added.

Sale of goods

The most banal, but at the same time a win-win option - grocery store. In provincial cities, shops do not pamper residents with a variety of assortment, and federal grocery chains have not yet reached many.

In addition to basic necessities, residents lack quality clothing and footwear, household goods and other things. Market research will allow you to identify which areas are not covered and choose the right niche.

Production

Most often, small towns are located at some plant - a city-forming enterprise where most of the population works. Open your own production - not a factory, of course, but a small full-cycle enterprise. For example, a bakery - in many cities there are problems with quality bread. Take this niche, there will be no end to buyers.

In addition, there is a cheap labor force and there will always be employees for a company that assembles shovels, for example, or paving slabs. But then you will have to establish sales in other regions and district centers.

You will not only earn money, but also create additional jobs, and in case of great success, a family business that you will pass on to your children.

What kind of business can be opened in a small town - TOP 8 ideas that work

This is only an indicative list, which is not necessarily limited.

flower business

I want to voice an unusual, but interesting option for making money on flowers.

In small towns there are many private houses where industrious women compete in growing a wide variety of flowers. In the summer, organize the purchase of the most beautiful specimens for a small fee and make successful compositions from them. And in winter, engage in the traditional supply of flowers for the holidays and provide services for decorating weddings and other celebrations.

Renting premises

This profitable option is for those who have a free amount to buy residential or commercial space. Pay attention to the towns at the ski and traditional resorts - in the high season, daily rent is very in demand. And in the low season, you can rent the premises to business travelers.

The advantage of this option is that you will not lose your invested money in case of failure.

Commission shop

Since in most cases the level of wages and the purchasing power of the population are low, people are more likely to turn to Second Hand stores.

Arranging the supply of things is not difficult, you just need to take into account the tastes of the population. If you want to expand your business, sell not only used clothes, but also other goods. A pawnshop becomes a logical continuation of such a business.

Repair of household appliances

In places with a population of more than 20,000 people, there are already stores of federal chains that sell modern household appliances - all kinds of multicookers, coffee machines and hobs.

Not every man knows how to repair newfangled appliances. Yes, and already well-worn microwaves and vacuum cleaners also need periodic maintenance. People here are more used to fixing a thing than throwing it away when it breaks. Therefore, the flow of customers to a good specialist is guaranteed.

Opening a private kindergarten or development center

If in large cities people pay from 10 thousand or more for a private garden, then here be prepared for lower bills. Nevertheless, private gardens are in great demand among the population against the backdrop of a reduction in kindergartens. preschool institutions. Of course, in this case, it is necessary to carefully select staff and control nutrition.

In provincial cities, there is not enough variety of entertainment and educational programs for kids. Within the framework of the development center, several groups can be offered to choose from. The only question here is where to find competent personnel.

Now for kids there are a huge number of developmental programs that do not require special training - just love children.

Finger painting, sand therapy, baby yoga and the first steps in English will fit perfectly under one roof. And the traditional children's playroom will become a favorite pastime for mothers and babies.

Furniture repair

The low level of wages does not allow the inhabitants of the province to buy expensive modern furniture. However, everyone has a need for beautiful and high-quality things. If you have a friend with golden hands in mind, organize a tandem where you will organize the business and attract customers, and your friend will repair and update outdated furniture.

It is only necessary to purchase the necessary tools and materials, and send a friend to courses on upholstering upholstered furniture. This is a very profitable option, despite its apparent simplicity.

hairdressing services

It also happens that in small towns there are not enough beauty specialists. Hairdressing services will be in demand always and everywhere, as long as people's hair grows. But besides this, women love manicure, cosmetology, makeup.

If you have a degree in hairdressing and are leaning towards opening your own office, take courses in makeup or aesthetic cosmetology. So you will expand the list of your services, which means you will increase the number of customers.

Shops of the "All for 50" format

This is a real money magnet, especially in small towns. The biggest difficulty in organizing the work of such a store is the calculation of the profitability of sales, since the purchase cost of some goods is higher than the selling price.

This is compensated by a large margin on other groups of goods. You can start small by putting cheap and functional products on the shelves. And in the future, after studying the needs of the population, to supplement the assortment. And promoting such a store is as easy as shelling pears - housewives and word of mouth will do it for you.

There are other options: buying a franchise of a popular catering establishment such as KFS, a dumpling or pizzeria, a karaoke bar, a bowling alley or a dry cleaner, where they will help you at the opening stage. But they are quite expensive and have their own pitfalls, so we will leave them for another article.

Where to start - step by step instructions

The key to the success of any undertaking is a well-planned plan to achieve the goal.

Take advantage of expert knowledge.

Step 1. Choose a direction and analyze competitors

First, decide which direction will bring you more pleasure in your work. What can you do with enthusiasm?

After you find the answer to this question, answer the following one: will this case be useful and in demand in the location you have chosen?

If yes, then proceed to the study of competitors. The following indicators are important here: their location and distance from each other (it is better to visualize this on a map); level of service, price range and breadth of assortment.

All these indicators are best summarized in a comparative table that will clearly show the pros and cons of your competitors. Do not be too lazy to visit their establishments yourself and personally evaluate the work.

Step 2. We draw up a business plan

In a business plan, you need to take into account all the costs and prescribe all the steps to implement your idea.

First, write down each task in as much detail as possible and the time it takes to complete it:

• search for suitable premises;
• selection of employees;
• search and purchase of equipment;
• production of a sign;
• what kind repair work indoors you need to spend;
• employee training;
• registration of a legal entity - for small business enough IP.

Then do the costing.

Here are the main items of expenditure:

1. Rent.
2. Internal and external design of the point.
3. Equipment costs: Don't have to buy if you can rent.
4. Wage employees.
5. Advertising spending: outdoor and in-store advertising in social networks, posting ads, making booklets (optionally depending on the type of your business).

Step 3. Launching the project and looking for clients

After you have completed all the points of your business plan, decide what you will do yourself and what is better to entrust to contractors. Often start-up entrepreneurs take on the entire burden of tasks in order to reduce costs and fail.

If you don’t know how to attract customers to your All for 50 goods store, then put your trust in the hands of SMM specialists who will be able to show your store’s advertisement to the residents of the town.

How to properly analyze the market and competitors

Competitive analysis provides the basic information for drawing up a business plan based on market needs. A map of the location of competitors will help you choose the best location for your point.

Keep in mind that it is advantageous to be located next to related businesses. So, it is advisable to place a flower shop near a confectionery or alcohol store; tire fitting - next to the car service; furniture repair - next to a furniture store.

Competitive Comparison Table provides comprehensive information on what prices to set and what products or services to add to your assortment in order to outperform your competitors. To complete the picture, ask your friends or post a survey in the settlement group on social networks.

The more you know about your competitors, the better your chances of outperforming them.

How to grow your business

Competition in the provinces is often small but fierce. How you present yourself to the local community in the first place will play a key role in the future of your business. Therefore, always try to provide the maximum quality service.

Large retail chains took the example from the West and were the first in the country to introduce service standards. It takes a long time for these standards to reach the provincial cities, and here people pay more attention to the courtesy of the staff and the quality of service.

Teach your employees to smile and be willing have a good day- and soon you will notice how the number of regular customers has increased.

Conduct regular mystery shopper raids on the most brisk of competitors and apply the information you receive to improve your business.

You should not spread rumors like “one client told me that he bought an expired product from Vasily the other day,” if you can’t back them up with anything. Word of mouth in the villages works both ways, and in this way you will only ruin your reputation.

Loyalty programs work great in an environment of limited competition. Since there are not so many clients, try to look for an individual approach to each. Friendly attitude and individual privileges are the best engine of trade in such conditions.

What is the basis of a successful business in a small town

And a few other key success factors.

Memorize them and don't forget to put them into practice.

Availability of goods

Keeping in mind the level of wages and the purchasing power of the population, try to keep prices always at the same level. And take this into account when developing a price range - in the difficult conditions of small towns, price stability is important to people.

And do not forget that in a city that can be walked around in 30 minutes, it is not difficult to go to a nearby store where prices are lower.

Close attention to competitors

A small number of competitors is one of the main advantages of entrepreneurship in small towns. Always stay up to date with competitors and changes in their work. Any mistake by a competing firm is a chance to improve its performance.

Consistently good reputation

The opening of a new store is a big event for the life of a provincial settlement, so be prepared for close attention from the residents.

During this period, everything must be perfect - the quality of service and goods, the level of service and ongoing promotions. If you manage to win the favor of buyers at this stage, then the flow of regular customers is guaranteed to you.

A few more video ideas:

Conclusion

It is not necessary to live in a metropolis to open your own successful business. Quality and a serious approach to business are valued in any city. Technologies used in business today allow us to work from anywhere in the world.

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Opening your own business in a small town is an alternative to working "for an uncle" for a low salary with no prospects. Entrepreneurship combines the opportunity to earn money with self-realization, therefore it attracts young people who want to get more out of life. There are hundreds of business ideas for a small town, so every aspiring entrepreneur will be able to find the best option for their capital.

A small city is a peculiar environment, the characteristic features of which greatly influence business. Entrepreneurship in a metropolis with millions of inhabitants is fundamentally different from owning a business in a town of 100,000. When developing a plan for his business, the entrepreneur must take into account these specific characteristics, otherwise he will not succeed.

Another common approach suggests a value of 500,000 (with this option, most Russian cities will fall into this category).

However, for the entrepreneur, it is not the specific number of inhabitants that matters most, but specific “provincial” characteristics.

Features of small towns that affect business:

1. Low income residents. The average salary in the regions does not exceed 30,000 rubles. According to Trud newspaper, 4.9 million Russians receive the minimum wage (11,280 rubles) and most of them live in the regions. The modest salaries of potential customers shackle business - people do not buy additional goods. Accordingly, the potential for development is limited.
2. Low demand. If villagers don't have much money, they will only spend it on essential goods. Modern services, such as delivering food and coffee to the office, will seem redundant to them. The problem is solved in two ways: the entrepreneur either chooses what will definitely be in demand, or conducts a marketing campaign and convinces potential customers that his products are urgently needed.
3. The labor market is underdeveloped. In a small town, there may be an acute shortage of qualified specialists and people with higher education - they prefer big cities. It will be difficult for a businessman to staff if his business involves special knowledge and skills.
4. Lack of goods and services. Residents of small towns often do not have access to modern goods and services. This applies to grocery stores, clothing stores, beauty salons, beauty parlors, car washes and car services. The entrepreneur who provides access to them will occupy a stable and profitable niche.
5. Limited information field. All news spreads very quickly in small towns. This can be a plus for business - "word of mouth" will advertise better than television and the Internet. However, the disadvantages should not be discounted either: one bad review from a dissatisfied client will significantly damage the reputation of a novice businessman.

A small city is an original environment for business development. It cannot be called unambiguously favorable or unambiguously unpromising. It is important to consider all the features when planning a business. Then a novice entrepreneur is more likely to create a profitable business.

Would you like to open your own business?

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Actual business ideas for a small town

In Russia, small businesses are entrepreneurs and legal entities, the number of employees in which does not exceed 100 people, and the annual income is below 800 million rubles. Medium business - from 101 to 250 employees, up to 2 billion rubles.

The areas in which you can profitably run a small business are virtually unlimited

The contribution of small enterprises to the country's GDP is at the level of 20%. At the same time, the president set the task (in an address to the Federal Assembly on March 1, 2018) to increase this figure to 40% by 2024. The number of small business employees will have to be 25 million people. This gives aspiring entrepreneurs the opportunity to count on state support and benefits in the early stages of work.

In some cases, you will have to spend more time on paperwork and licenses, in others you will be able to start earning from the first day. Ready-made business ideas in the following sections are selected by topic and characterized in terms of initial investment, monthly expenses and income, expected payback and complexity for beginners. Complexity refers to the issuance of permits and licenses, the availability of specialized education, the level of competition and the need for additional attention.

Catering

This favorable direction work with stable demand. Even in small towns, residents are interested in places where they can dine, try a new cuisine or host an event. For start-up entrepreneurs, the problem will be the execution of all permits - positive conclusions of the SES, fire inspection, Rospotrebnadzor. However, the effort expended will quickly pay off with a stable profit.

the beauty

Opening your own beauty business is no less promising, because most modern women and even men, when planning the budget, provide for the cost of manicure, haircut, hair removal and other procedures. All these services are little tied to the time of year, which means they will bring a stable profit regardless of the season. Most often, such a business is started by single craftsmen working for themselves, without employees. An additional advantage is that most procedures are carried out at the entrepreneur's home or with access to the client's home - there are no rental costs.

Domestic services

In a small town, residents most often prefer to solve everyday problems on their own and not spend money on them. However, such tasks often arise that cannot be dealt with without the help of professionals: repair a computer or household appliances, remove bulky waste from an apartment. In the field household services Lots of profitable business ideas.

Entertainment

Entrepreneurs who want to realize themselves in the entertainment industry in a small town take risks. Opening an institution of this kind will require serious investments, and there is almost no guarantee that it will arouse interest among potential visitors. Advertising can help reduce risk marketing campaign, work with corporate clients.

Trade

Even a novice entrepreneur with no business experience can start working in trading from scratch. High trading margins provide a stable income from the first month. The store will be successful if it manages to find suppliers of products unique to the city and provides quality service.

Handmade and production

Craftsmen sewing clothes on their own, and teams of workers creating in small workshops Construction Materials, have every chance of success in a small town. The competition is low. Many clients are ready to support acquaintances and pay for manual work.

Agriculture

In small towns, a new business can start working in the field Agriculture: the cost of buying or renting land is quite low, and conditions environment little different from the villages. Some areas of work are available to beginners, others will require specific knowledge in agronomy.

Business services

Business can be focused not on private clients, but on entrepreneurs and organizations. This type of work is called B2B or business to business. If there are companies in the city that could benefit from some service in terms of cost reduction and profit increase, B2B is a promising option for entrepreneurship.

Tourism

Development in the field of tourism is primarily relevant for resort towns and Central Russia ("Golden Ring"). In other regions of the country, the tourist flow is lower. The attention of travelers is more often attracted to megacities and regional centers, which complicates the work of such a business in small towns. The entry flow there is small or non-existent. good decision there will be work with an outbound flow - issuing visas and selling tours to residents of the city.

Internet and IT

The Internet allows IT specialists from small towns to realize themselves without leaving their permanent place of residence. The number of clients in this case is not limited to the population of the town: the business can work for the whole of Russia. Many job options do not require an initial investment. All related costs, such as buying a domain or paying for advertising impressions, are borne by customers.

Fresh business ideas 2019

One of the paths to success in entrepreneurship is to create something new and unparalleled. It is difficult to fight for a niche in the market by opening another store or developing websites. Almost all demanded industries are oversaturated. The way out is to launch a startup. An unusual business in a small town will have no competitors, which means it will provide its owner with more chances for a stable profit.

An interesting approach to business ideas from entrepreneur Pavel Bagryantsev:

Interesting business ideas are available in every industry, from agriculture to IT. With a competent approach, all of them will be in demand and profitable even in small towns. Sums starting investments vary from 0 to several million rubles, and payback periods - from 1 month to several years. When choosing a startup, you should take into account not only your own wishes and financial capabilities, but also the specifics of the area.

Write in the comments which of the ways to make money in a small town seems to be the most profitable for you and why.