How to open a vegetable market. Business plan for selling vegetables and fruits at a kiosk: how to organize and where to start

Idea open vegetable tent in autumn winter period this is a very good start for your business. By selling only vegetables, and not counting fruits, you can make good money, about 70-150 thousand rubles a month. After all, it's no secret that many people like to harvest vegetables for the future and willingly buy bags of potatoes, onions, carrots, and so on. Also, cabbage leaves very well, which is fermented and consumed almost all winter.

After you have found a suitable place, you will need to deal with the documents, i.e. register as an Individual Entrepreneur and obtain the necessary permissions from departments such as your city's trade department, the architecture department of your mayor's office, the sanitary and epidemiological station, the fire department and others.
You can learn more about the necessary documents for opening your vegetable tent.

Therefore, to begin with, let's start looking for a place for your future trade tent. A good place for a trade tent will be busy street intersections, places at the entrance to markets or the subway, and it is also possible to place a tent in the courtyards of your city's microdistrict, where a lot of high-rise buildings are concentrated.

Yes, in parallel with finding a place, you should also look for a place for a warehouse where you will have to store goods at night or on weekends, if you have any. The warehouse must be dry, clean and hygienic. In addition to the warehouse, you will need to purchase the stall itself and a table for displaying goods. Also purchase electronic balance, with the ability to weigh at least up to 20 kg and a cash register, if necessary.

If you yourself are going to trade in a vegetable tent, then this is a good and profitable option, and if you are going to hire a seller, then when choosing a seller for a vegetable tent, you need to adhere to certain requirements, which you can familiarize yourself with. Special attention should also be paid to the selection of sellers. The more polite the sellers are, the more often the buyer will return to you. The kind of seller is playing big role- should inspire confidence.

Now at the expense of the assortment, in addition to traditional types of vegetables, i.e. potatoes, onions, carrots, cabbage and red beets can add other vegetables. To do this, look at what sells well at other outlets - then take it, you can also add apples and pears. In addition, you can complement the range of goods with canned vegetables and fruits, pickles, mushrooms, drinks, dried fruits and nuts.

It is not difficult to find a supplier now, but you need to approach his choice very carefully. After all, the success of your business depends on what exactly they will bring to you and in what time frame. Make purchases of goods from suppliers in small batches and immediately stipulate the possibility of exchanging or returning products that for some reason have not been sold or have become unusable.

The markup on vegetables can range from 30 to 120%. From the beginning, i.e. For promotion, try to set prices slightly lower than those of competitors. When the trade starts, you can expand the range of citrus fruits.

Now consider the main costs:

  • Paperwork 5-15 thousand rubles.
  • Rent of premises for a warehouse 20-50 thousand rubles.
  • The cost of a tent, a trading table, scales and other equipment is 15-40 thousand rubles.
  • The seller's salary is 15-20 thousand rubles.

In total, approximately you will need about 55-150 thousand rubles.

So, go ahead, try and you will succeed!!!

If you have questions or want to add something to this article, please write in the comments below.

Important. In order not to make many mistakes and not spend extra money, I highly recommend that you familiarize yourself with e-book: "History of Successful Opening of Your Outlet in the Form of a Vegetable Tent"

A business selling fruits and vegetables can be started by opening a small stall in the market, or, for example, in a residential area. The success of the business is almost guaranteed, as food products are among the most sought-after goods in the retail trade.

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Services

Vegetable stall service provides:

  • retail sales of various fruits;
  • piece sale of vegetables in assortment;
  • acceptance of an order for the supply of certain products in the required volume;
  • assistance to customers in choosing a product;
  • client consulting;
  • packaging of purchased vegetables/fruits;
  • home delivery of products;
  • sale of goods on credit;
  • temporary storage of purchased products.

Business Forms

Retail sales of fruits and vegetables can be organized in the following ways:

FormatDescription
Sale from carMain features:
  • freight transport is required (however, this increases the amount of initial capital);
  • permission to sell is required;
  • difficulties with the sale of goods in the cold season;
  • most often seasonal fruits / vegetables are sold (for example, cabbage, watermelons, potatoes, etc.);
  • no rental costs retail space;
  • suitable for product manufacturers;
  • sales are carried out at fairs, in residential areas, near markets, along roads, etc.
Trading in a kiosk / tent in the marketMain features:
  • a large flow of potential buyers;
  • there is an opportunity to form a permanent client base;
  • high competition;
  • it is necessary to think over the assortment (to attract consumers);
  • The quality of goods and services must be top notch.
Street sale in a tentMain features:
  • the presence of several racks;
  • small assortment;
  • you need a car for transporting / storing products or renting a warehouse nearby outlet;
  • permission from the city administration is required to sell fruits/vegetables on the street.
Sale of goods in the trade pavilionMain features:
  • at the disposal of the entrepreneur is a counter for which the rent is paid;
  • there is no problem with the storage of goods, since the stalls are quite spacious;
  • a large flow of customers;
  • the presence of competitors in the neighborhood.
ScoreMain features:
  • high rental costs;
  • significant costs for the purchase of a diverse and extensive range;
  • it is necessary to purchase a large number of units of commercial equipment and other equipment;
  • it is important to sell a good quality product and ensure that a high level of service is maintained.

A profitable business selling fruits and vegetables can be both in the market or in the pavilion, and on the street.

The choice of one or the other depends on:

  • material opportunities of a businessman;
  • the level of competition in the local market;
  • who the entrepreneur is - a reseller or a manufacturer of products;
  • own vehicle(truck or car);
  • personal preferences;
  • availability of storage space for goods;
  • rental cost, etc.

Along with retail trade, many businessmen stop at organizing a large vegetable base. Its clients will mainly be entrepreneurs. The wholesale business format requires serious investments and experience in this area of ​​operation. Therefore, it is recommended for a beginner to start a business with a small shop.

Relevance

AT modern conditions functioning, the demand for the vegetable business is due to the following factors:

  1. High demand. Vegetables and fruits are products that almost all people consume without exception. They belong to the goods of daily demand. The main range of fruits/vegetables is available to a large number of consumers.
  2. No license required. Data occupation does not require special permissions from government agencies. Sanitary control documents can be issued in a laboratory in the market or taken from suppliers.
  3. Low initial investment. To open a vegetable stall, you do not need to buy expensive transport and trade software, as well as form a wide product range.
  4. High profitability and profitability, as well as quick payback. By selling seasonal goods in both winter and summer, you can count on high profits.
  5. Minimum marketing expenses. To organize the sale of vegetables and fruits, there is no need to work on recognition.
  6. You do not need to maintain a large warehouse of products. This is due to the fact that vegetables and fruits have a short shelf life and are not purchased for future use.

Description and analysis of the market

Main features Russian market for the sale of fresh vegetables and fruits:

  1. Leading regions in the sale of vegetable products: Moscow (18% of the market capacity), Moscow Region (5%), St. Petersburg (5%).
  2. According to the Federal State Statistics Service, 97.8 kg of plant food per capita per year (excluding potatoes). Monthly consumption of vegetables by one Russian: Bashkiria - 3 kg, Tyumen region - 3.4 kg, Krasnodar Territory - 4 kg, St. Petersburg - 6 kg. According to the UN Food and Agriculture Organization, one person in Russia eats 124.2 kg of vegetable dishes per year. For comparison, for example, in the USA this figure is 122.9 kg, and in China - 321.5 kg.
  3. Prices for vegetables and fruits sold in the northern regions are higher than in the south. Also, in warm regions, their cost is 20-30% lower than in the country as a whole.
  4. Fees for individual products vary significantly throughout the year. For example, per kilogram of fresh cucumbers in summer period sellers ask for 70 rubles, and in winter - 200. This trend can be traced even in the southern regions of the country.
  5. The volume of domestic products on store shelves is increasing.
  6. According to a sociological survey, 85% of Muscovites buy vegetables/fruits one or more times a week.
  7. Leaders in the sale of vegetables: potatoes, cucumbers, onions, tomatoes, carrots.
  8. Leaders in the sale of fruits: apples, oranges, strawberries, tangerines.
  9. Muscovites most often buy plant products in supermarkets and supermarkets (71% of consumers), as well as in markets (10%).

Photo gallery

Share of buyers and frequency of purchases of vegetables/fruits in Moscow Change in the cost of fresh vegetables by regions during the year, rub./kg Regions with the highest sales of vegetables Consumption of vegetables by region (as of the second quarter of 2012) Consumption per capita by regions of Russia Share of buyers of fresh vegetables (as of June) Share of fresh fruit buyers (as of June) Places where Muscovites buy fruits and vegetables

The target audience

Description of consumers of a vegetable (fruit) stall:

signCharacteristic
FloorMen and women (most often women make purchases)
Age20 to 60 years old
Social statusAverage and below average
NationalityIrrelevant
Place of residenceClose to retail outlet
Interests, hobbiesadhere to healthy lifestyle life, sports
Characteristic typesFor example:
  • a housewife;
  • mom/dad;
  • student;
  • middle manager.

Competitive advantages

The strengths of a small vegetable / fruit stall should be:

  • competent location (away from direct competitors and close to a large number of buyers);
  • thoughtful product range(taking into account the needs of the local market);
  • quality and friendly service;
  • sale of fresh and ripe vegetables and fruits;
  • advising clients on the positions of the presented product range;
  • the correct location of the goods on the showcase;
  • neat design of the counter;
  • smart pricing policy.

Advertising campaign

Since the assortment of the vegetable stall is familiar to the target audience, it does not need advertising. To form your own extensive customer base, it is important to monitor the quality of service and products sold. An entrepreneur should listen to the wishes of consumers and try to bring his service and assortment to the ideal. Thus, in the area where the outlet is located, positive information about the store will be distributed, which will attract new customers.

Step-by-step instructions for opening a vegetable stall

The successful opening of a stall selling vegetables and fruits involves the consistent implementation of the following points:

  1. Studying the features of entrepreneurial activity in the selected market segment. Including analysis of supply and demand, familiarity with the nuances trading activities, pricing policy competitors, etc.
  2. Drawing up an assortment of goods for sale (taking into account seasonality). Consideration of the rules for their storage, determination of approximate harvest dates.
  3. Search for potential suppliers of products.
  4. Calculation of a business plan from scratch.
  5. IP registration.
  6. Determining the location of the kiosk (on the street, in the pavilion or in the market).
  7. Finding and hiring a salesperson/s.
  8. Purchase of equipment and the first batch of goods.
  9. Obtaining a trade permit (if it is planned to organize a stall on the street).

Range

When compiling a list of products for sale, an entrepreneur needs to take into account the following nuances:

  • Demand. The assortment should take into account the needs of potential buyers in the area where the store will be located.
  • Saturation/variety. This will allow each client to find what he is looking for.
  • Interest. The presented products should attract the attention of the target audience.
  • Seasonality. In the cold season, classic goods (for example, potatoes, beets, apples or tangerines) are in great demand. And in warm weather - berries such as cherries, cherries, raspberries, strawberries, etc., as well as watermelons, melons, apricots, peaches, etc.

Basic assortment

Product groupsIndicative list
Roots
  • potato;
  • carrot;
  • beet;
  • onion;
  • garlic;
  • celery;
  • radish, etc.
Vegetables (except root vegetables)
  • cucumbers;
  • Bulgarian pepper;
  • White cabbage;
  • Chinese cabbage;
  • zucchini;
  • pumpkin;
  • eggplant, etc.
Fruits sold all year round
  • apples;
  • pears;
  • oranges;
  • grapefruits;
  • kiwi;
  • bananas;
  • pineapples;
  • grape;
  • avocado;
  • coconuts, etc.
seasonal fruits
  • berries (cherries, sweet cherries, strawberries, etc.);
  • tangerines;
  • persimmon;
  • peaches;
  • nectarines;
  • apricots;
  • melons;
  • watermelons, etc.
Exotic fruits
  • rambutan;
  • carambola;
  • mango;
  • kumquat;
  • passion fruit;
  • papaya;
  • pomelo;
  • figs, etc.
Greens/herbs
  • salad;
  • parsley;
  • cilantro;
  • dill;
  • green onions;
  • rosemary;
  • thyme;
  • basil, etc.
Dried fruits
  • dried apricots;
  • raisin;
  • prunes;
  • figs;
  • bananas;
  • candied fruit, etc.
nuts
  • walnuts;
  • almond;
  • cedar;
  • cashew, etc.

Documentation

small registration process trading business in the field of fruit / vegetable sales involves the following nuances:

  1. The best organizational form- Individual entrepreneurship. Compared to alternative options, creating an IP will save money during the registration of a company and simplify the preparation process necessary papers. It is easier to open and run such a business than an LLC.
  2. OKVED - 47.21 " Retail fruits/vegetables in specialized stores.
  3. The optimal system for paying taxes is the simplified tax system or UTII.
  4. After completing the registration of an individual entrepreneur, the company must register with the funds and statistical authorities.

For the sale of vegetables and fruits, the following documents are required:

  • certificate of an individual entrepreneur;
  • permission from the Sanitary and Epidemiological Station;
  • conclusion from the Fire Service;
  • consent of local authorities (in the situation of placing a kiosk on the street);
  • certificates for the products sold.

Location and premises

Parameters for choosing a place to place an outlet for the sale of fruits / vegetables in the stall format:

  • high permeability of potential buyers;
  • location near the stalls where goods are sold, the consumers of which are the necessary the target audience(e.g. bakery, Butcher shop, confectionery, etc.);
  • remoteness from shops, kiosks, counters and other places where similar products are sold;
  • good approach to the shop;
  • availability of car parking nearby.

The optimal area of ​​​​the stall is 8-10 square meters. m.

To receive maximum profit the entrepreneur needs to organize several outlets in different parts of the city.

Practice shows that if it is not possible to store goods at the point of direct sale, then even a small business will need a warehouse.

In this case, fruits and vegetables can be stored in:

  • utility room of your own house / apartment (for example, basement, storage room or balcony);
  • garage (with or without heating);
  • truck;
  • rented premises near a retail outlet.

Equipment and inventory

List of equipment for a street vegetable stall:

NameApproximate prices, rub.
Kiosk40 000
Cash register 18 500
Scales6 500
Cart3 000
Showcase shelves10 000
Counter3 000
Shelving5 000
Chairs2 000
Truck (used)400 000
Inventory: knives, containers, boxes, buckets5 000
Air conditioning20 000
refrigerators compartment15 000
Other equipment, inventory12 000
Total:540 000

Photo gallery

Cargo gazelle - 400,000 rubles Scales - 6,500 rubles Kiosk - 40,000 rubles Cash register - 18,500 rubles

Staff

In order for the stall to work seven days a week, you will need to hire two sales assistants. Save money on wages loader, driver and accountant is possible due to the fact that the entrepreneur himself will take over their functions.

Basic requirements for job seekers of the vegetable department seller:

  • knowledge of the range of goods and the features of its sale;
  • experience in trade is preferred;
  • sociability;
  • goodwill;
  • attentiveness;
  • courtesy with the client;
  • cultural speech;
  • neat appearance;
  • no criminal record;
  • having a medical book.

Suppliers

Product suppliers can be:

  • domestic and foreign agricultural producers;
  • wholesale fruit and vegetable bases;
  • resellers (private intermediaries between farmers and sellers).

In addition, an entrepreneur can sell products grown in his own farming. In this case, it will be more profitable to combine the sale of your own vegetables and fruits with goods purchased on the side. For example, if bananas do not grow in Russia, then they should be purchased from private intermediaries or wholesalers.

Key criteria for selecting reliable suppliers:

  • low prices (discounts);
  • good product quality (there are documents for the entire range sold);
  • availability of goods in the required quantity;
  • providing quality assurance;
  • optimal delivery times;
  • the ability to place an order for the supply of certain types of goods;
  • wide range of;
  • good reputation.

The video tells how to choose the right supplier of vegetables and fruits for your own outlet. Filmed by the channel: "Mikhail Balandin".

Financial plan

Financial planning of a business project for a stall selling vegetables and fruits was made on the basis of the following data:

IndicatorMeaning
Business FormatSmall outdoor stand-alone kiosk
LocationRussia, a city of a million people in the Central Federal District, a residential area
Organizational form of businessIndividual entrepreneurship
StallArea - 8 sq. m. (there is an opportunity to store goods in the premises of the outlet)
SpecializationUniversal (selling a classic set of products)
Availability of own productionNot
SuppliersWholesale urban base and regional greenhouse
Stafftwo sellers
Working modeNo days off, from 10.00 to 19.00
Functions performed by the headSome responsibilities:
  • Accounting;
  • formation of tax and other reporting;
  • submission of documents on the activities of the company to the relevant government agencies;
  • selection and purchase of goods;
  • loading and unloading of products and their transportation;
  • export and delivery for disposal of spoiled fruits / vegetables.
The target audienceDescription:
  • men and women living in a residential area;
  • average age - 30-45 years;
  • wealth level is average.
MarketingRequired bright signboard and several themed posters for kiosk decoration

How much does it cost to open?

Capital investment in own business:

ExpendituresApproximate prices, rub.
Registration of individual entrepreneurship5 000
Preparation of documents and registration of permits20 000
Purchase of fixed assets and inventory540 000
Renting a land plot for a stall (for three months)90 000
Arrangement of a kiosk10 000
Marketing costs20 000
Salary with accruals (for two months)85 000
Purchase of goods100 000
Other costs10 000
Total880 000

Recurring costs

Every month, to maintain the business, the entrepreneur will make the following expenses:

ExpendituresApproximate prices, rub.
Rent per place30 000
Communal expenses5 000
Renewal of the product range100 000
Salary (with tax deductions)42 000
Advertising3 000
Depreciation2 000
Fare5 000
Write-off of damaged goods5 000
other expenses3 000
Total195 000

Income

The calculation of the performance indicators of the vegetable stall business idea was made on the basis of the following data:

Main financial indicators project:

ParameterMeaning
Average monthly revenue in the first year315 000 rubles
Average monthly revenue in the second year378 000 rubles
Annual revenue for the first year of operation3,780,000 rubles
Annual revenue for the second year of operation4 536 000 rubles
Average monthly profit in the first year120 000 rubles
Average monthly profit in the second year163 000 rubles
Annual profit for the first year of operation1 440 000 rubles
Annual profit for the second year of operation1 956 000 rubles
Business profitability in the first year38%
Business profitability in the second year43%

Calendar plan

Calendar schedule for the implementation of the main activities of the vegetable stall business plan:

Stages1 month2 month3 month4 month
Collection of information about the functioning market+
Studying business features+
Formation of a detailed business project from scratch+
Collection of documents for registration of individual entrepreneurship+
Legal registration of the activity of a vegetable shop+
Finding a place to place a stall+
Obtaining permission for the location of the kiosk in the selected territory (including the execution of a lease agreement) +
Equipment selection +
Purchase of equipment +
Carrying out work on the repair of the stall, its design and installation of commercial equipment +
Search for suppliers/partners+ + +
Hiring workers + +
Supply of fruits and vegetables for filling shop windows +
Obtaining permissions from supervisory services +
Kiosk opening +

Risks and payback

The main risks of a vegetable shop business project:

RiskCharacteristicProbability
Losses from damage to products (for example, loss of presentation, taste, decay, wilting, etc.)To prevent this risk, it is important:
  • buy quality goods (not overripe and not rotten);
  • carefully transport products;
  • properly organize storage conditions (for example, temperature regime, commodity neighborhood, air humidity, etc.);
  • sell goods with low quality characteristics at a reduced price;
  • competently care for vegetables / fruits (for example, remove rotten fruits so as not to infect neighboring ones);
  • buy products from trusted suppliers.
High
Big competitionMain competitors:
  • convenience stores or chain outlets that have a vegetable / fruit department;
  • hypermarkets;
  • food markets.

In order to succeed, the entrepreneur must take care of the formation of the competitive advantages of his mini- commercial enterprise.

High
High costs of maintaining a stall in winterSince a stand-alone kiosk needs to be heated to maintain the desired temperature during the cold season, this leads to an increase in overhead costs.High
Rising purchase pricesAn increase in the cost of goods can be caused by:
  • shortage of certain products;
  • bad harvest;
  • increased producer costs (for example, diesel and electricity);
  • imposing restrictions on imported imported goods, etc.

To maintain a customer base, an entrepreneur must adjust the assortment of his shop and try to find new suppliers.

High
seasonalityIt is important to offer the buyer seasonal products. If, for example, in winter there are no fresh strawberries and cherries, but there are tangerines and persimmons, then they can diversify the range of products.Average

Payback small business for the sale of vegetables and fruits will be 9-12 months.

We hasten to please those who are already thinking about how to open a vegetable store. In the warm season, the profit from such a business will be approximately 4-5 thousand dollars.

In winter, this amount can double. Moreover, even a small store can compete with a hypermarket in terms of assortment. Large supermarkets they buy mainly products that can be stored for a long time, and therefore unripe vegetables and fruits can often be seen on the shelves.

Small stores do not have such difficulties, since products can be purchased in small batches. Where to start and what difficulties may arise? We'll figure out.

Start-up capital

Experts say that in a small town it will be necessary to allocate a couple of thousand dollars to open such a store. For a metropolis, this amount will increase to 10 thousand dollars or more.

Those who are planning to open a greengrocery store can save some money by purchasing the goods themselves and purchasing used equipment. If a loan is issued, then with a trade margin of 30-40%, the store will begin to pay off in about 1-1.5 years.

Vegetable stand business plan

To install a kiosk, you will need to obtain a permit from the municipality. In small towns, this procedure does not cause any particular difficulties, but in the metropolis, some difficulties may arise. The installation of kiosks in large cities is carried out through tenders. Such a procedure is carried out when two or more entrepreneurs apply for one place. In principle, the tender can be bypassed if you submit an application from yourself and, for example, from your friend.

The businessman will also have to obtain permission from the local building and architecture department. In addition, you will need to obtain permission from the sanitary station and the fire department.

In general, about 200-350 thousand rubles will be required to start:

  • it will take 50-100 thousand rubles to buy a kiosk;
  • scales cost about 3 thousand rubles;
  • paperwork - 10 thousand rubles;
  • cash register - 7 thousand rubles;
  • refrigerated display case - 10 thousand rubles;
  • staff salary - 120 thousand rubles.

To cut costs, rent a ready-made kiosk.

vegetable tent

As an option, you can open not a kiosk, but a vegetable tent. How to open a vegetable tent? The most important thing you need is to find a place for its location. To do this, contact the property committee of your locality. They will tell you where there is free land. It is possible that the proposed territory will not be in the place where you planned to put up a tent.

For the area received, you will be required to pay rent, the amount may vary depending on the region, distance from the center, transport interchanges, and so on. On average, the cost of 1 sq. meters will be approximately 8 thousand rubles per month.

To conduct the light, you need to contact the power supply, where you will install the required power and calculate the cost of the monthly fee. Sanitary books must be registered for the entrepreneur and his employees.

Tents and stalls have a very big advantage - they are mobile. You can move to a new location at any time. The cost of renting retail space for kiosks and stalls will be several times lower than the same area for shops.

However, remember that small points of sale are very attractive to unscrupulous sellers. In order to prevent huge losses, such a business (preferably) should be family-owned. Many experts also recommend opening several tents at the same time. After all, if sales do not go in one place, this can be compensated by super profits in another.

Paperwork for opening a grocery store

Before you open a vegetable store, you have to visit all the necessary authorities, which can take 1-2 months. First you will need to register as an individual entrepreneur or LLC. After that, you need to obtain permits from the following authorities:

Fire Department;

Sanstation;

State Trade Inspectorate.

After you receive a conclusion from the sanitary and epidemiological supervision staff on the suitability of the retail space, you will need to pay about 4 thousand rubles. In addition, good equipment is needed for the smooth functioning of the store. To conclude a contract for this service, you will have to pay approximately 2 thousand rubles.

Purchase of commercial equipment

To organize sales, you will need the following products:

Scales (will cost about $ 500);

Cash registers (cost at least $15,000);

Refrigerators (you will have to pay about $ 400 for them).

In addition, you will need to purchase counters (at least $ 1,000), showcases for vegetable shops, slides, refrigerated display cases (up to $ 2,000), freezers (about $ 400). Roughly speaking, everything you need will cost about 4 thousand dollars.

Choose a room

Those who have already thought about how to open a vegetable store, in addition to paperwork and buying equipment, also need to find suitable premises. To get a steady income, it is best to find a room for a store near public transport stops or in a residential area.

The first option can attract customers from nearby houses, and the second one will provide a huge flow of buyers. Do not forget that the store should be well ventilated and not have a damp smell. After all, unpleasant odors will scare off buyers.

The trading floor must have a size of at least 40 square meters. meters, 10-20 additional sq. meters will be required for a utility room and a warehouse. The cost of renting a building, of course, depends on its location, and the average is $10,000.

Goods supply

When you first start a vegetable business, you will have to work with large quantity suppliers. Before paying for the delivery of a consignment of goods, specify where the products were brought from, in what conditions they grew, if possible, personally take a sample. Thus, over time, you will choose the most conscientious and responsible suppliers.

To open a vegetable store and purchase goods, you will need to spend at least 10 thousand rubles, and then you need to purchase products for 2-2.5 thousand dollars a month. Of course, the quality of the goods must be given special attention, because only vigilance will save you from losses and save your reputation.

Immediately take note that at least 15% of vegetables and fruits will go bad. But there is a way out here too, slightly spoiled products can be sold at a 50-70% discount. The trade margin for vegetables and fruits can range from 30% to 250%.

Range

Marketers are advised to offer customers not only vegetables and fruits grown in the middle latitudes, but also exotic fruits. The greater their choice, the greater will be the profit.

To create the illusion of a rich selection of fruits and vegetables, place exotic items on the top shelves. If you also plan to sell related products, then it is better to choose juices, frozen or canned fruits and vegetables, and dried fruits.

Service staff

Before you open a grocery store, you will need to pick up more or less skilled workers. Patience and courtesy is the main "horse" in this area. In total, it will be necessary to hire movers and sellers. Labor costs will be at least $800.

What is important to consider?

No matter how sad it may sound, but when planning a business, you need to take into account the fact that another competitive store may appear nearby at any moment. In this regard, you need to think about the likelihood that you will have to change direction.

In addition, it is also important to consider the organization of the store. This may be a traditional scheme - the seller gives the buyer the goods that he asked for, or you can work on the minimarket system. It is the second option, which allows people to choose the product on their own and not stand in waiting, is more acceptable.

Businessmen who are thinking about how to open a vegetable store need to take care of one more important thing. A significant role is played by pleasant aromas from vegetables and fruits (in addition, you can use flavors), as well as the friendliness and courtesy of the staff. You also need to take care of good lighting. Quiet light music can be an excellent addition to all this.

As you understand, it is not so difficult to establish a vegetable business. Where to start, what documents you need to prepare and what is important to remember, you now know. By following all the above recommendations, you will definitely achieve success.

Food products are essential products that are in high demand regardless of the season. This type of product includes fruits and vegetables. It is the high demand in this area that pushes many start-up entrepreneurs to open similar business. Below we propose to consider how to start a vegetable business and carefully analyze the nuances of this market.

Vegetables and fruits are desirable and necessary products in the daily diet of any person

Market Review

Fruits and vegetables are in high demand not only in summer but also in the winter months. This category of products is rich in vitamins and nutrients necessary for the body. Despite the high demand at any time of the year, this business is seasonal. Such an enterprise brings the main income from the beginning of August to November.

It is very important that the sale of such products is often accompanied by various difficulties. When considering opening a greengrocery store, one must take into account the various complexities associated with constant checks by quality control authorities. That is why such an enterprise requires a thorough analysis of possible risks.

What to pay attention to

Before opening a retail outlet, it is necessary not only to draw up a business plan, but also to develop a business development strategy. In order for the store to become a source of constant income, many different nuances should be taken into account. It is equally important to attract the attention of a potential audience and achieve the location of buyers.

Before opening a retail outlet, you should carefully study the proposed location. An open outlet should be convenient for visiting residents of the surrounding areas. In order to attract a potential audience, you need a rich and rich assortment. The interior of the store also plays an important role.

You should also work out a customer acquisition strategy in advance. In order to increase the potential audience and not lose regular customers, you should sell only fresh and high-quality products. Poor product quality is a sure way to lose the bulk of customers, which negatively affects daily profits.

What products are in high demand

A profitable business selling vegetables and fruits is built on a constant analysis of consumer needs. An interesting, popular and wide assortment is a real guarantee of the company's payback. When developing an enterprise development strategy, seasonal demand for various products should be taken into account. The proposed range should include dozens of different positions, so that each potential buyer has a choice.


Vegetable business is very popular in different localities

Speaking about seasonal preferences, it should be noted that in the winter months, tangerines, lemons, apples, beets and potatoes are in high demand. In the summer months, berries, sweet cherries, cherries, watermelons and melons play the role of demanded goods. There is another category of goods that is popular regardless of the season. These commodities include onions, pumpkins, zucchini, eggplant, and cauliflower.

A competent approach to compiling the assortment and a thorough analysis of seasonal demand will not only increase income, but also significantly increase the reach of potential audience.

Where to get goods

There are several ways to obtain products, therefore, at the stage of creating a business plan, it is necessary to take into account the methods of obtaining goods. Let's look at the main ways to get an assortment:

  1. Purchase from farmers. One of the most common ways to get the necessary goods. Most of the inhabitants of villages and villages willingly enter into contracts for the supply of vegetables and fruits. This option involves a low level of investment in the purchase of goods.
  2. Import. This method most often used to purchase exotic products that are grown abroad. These foods include mangoes, kiwis, pineapples, and bananas.
  3. Own farm. One of the most expensive options, due to the need for a prepared land plot. A similar method is used by various hypermarket chains. It is important to consider here that own farming is significantly limited due to climatic conditions.

The business plan of a vegetable store is based precisely on the method of obtaining goods. All of the above methods can be combined, which will significantly reduce the cost of purchasing certain goods.

Sale format

There are several formats appearance point of sale. Below we offer you to get acquainted with the various formats of outlets:

  1. Tent in the market. In order to interest a potential buyer, it is necessary to have a wide and rich assortment. A tent in the market should attract the attention of the audience, due to the high level of competition.
  2. Sale from the car. This method is most often used by farmers who, after harvesting, take their products to markets and food fairs.
  3. Stationary store. When opening such a point, one should take into account the future location of the store. It is very important that your store is located near sleeping areas and the roadway. A small shop should offer the buyer a rich assortment. In order to increase the number of regular customers, it is necessary to pay increased attention to the quality of the goods.
  4. Wholesale. The last option considers the sale of existing products to catering establishments or small retail outlets.

Selling fruits and vegetables comes with many risks

Wholesale fruits and vegetables as a business can become a source of constant profit and high income, given the presence of certain connections. Useful acquaintances with the authorities of institutions Catering will allow you to have a stable demand for your offer. Despite this, the most popular format of such a business is the opening of a full-fledged outlet.

Market analysis

Before opening a retail outlet, you should carefully analyze the situation on the market. Increased attention should be paid to possible competitors. An objective assessment of competitors' offers will allow you to correctly approach the compilation of the assortment. Also, this business plan should take into account possible risks.

Such an analysis allows you to get a lot of information that will serve as a kind of foundation for your business. At the initial stage, the location and number of competitors should be determined. The next step is to analyze the demand for various categories goods.

The target audience plays an important role in this matter. At the stage of market analysis, you should identify the possibility of supplying your future store with unique or rare goods.
A business plan for fruits and vegetables should be based on a careful processing of the offer of competitors. In order to interest the buyer, your store must offer services and products that are not available from competitors.

Possible risks and benefits

It should be understood that, despite the profitability of this business area, such an enterprise is always accompanied by certain risks. That is why before opening a store, you should carefully weigh the various factors that negatively affect business development.

One of the highest risks in this area is the short shelf life of the assortment. If the received product is not sold within the first week, then most products will lose their aesthetic appeal. It is the loss of presentation - one of the most common causes of losses. Competition also plays a significant role, so you need to constantly monitor the price dynamics of competitors.


The purpose of opening a retail outlet specializing in the sale of vegetables and fruits is to obtain high profits.

The above risks with the right approach to organizational issue can be an advantage. The short shelf life of fruits and vegetables allows you to refuse to rent a warehouse with large area. You can also refuse significant investments in the purchase of large quantities of goods, and purchase the necessary products in small bulk. At the initial stages of development, this approach allows you to assess the demand of the audience.

The main advantage of this area of ​​trade is that the products in question are always in demand regardless of the region. Also, the low cost of the proposed range allows you to work for a wide audience.

Marketing promotion

When considering the question of how to open a vegetable store from scratch, it is necessary to emphasize the importance of a marketing plan. The right approach to advertising campaign allows you to attract the attention of the general public. To do this, you need to equip the store with a bright sign. An important role is played by the aesthetic appearance of the room itself.

To attract the first customers, you should organize the distribution of leaflets and arrange "discount" days. In order to increase the potential audience, the products offered should only be High Quality. In addition, the level of service is of no small importance.

Choosing the right room

At the stage of developing a business strategy, it is necessary to take into account the location of the future store. You should also take care of suppliers and purchase of various equipment in advance. One of the most important aspects development in this area right choice trade locations.

When opening a small store, factors such as remoteness from possible competitors and location close to a busy highway should be taken into account. It is important that the store being opened is located within walking distance for residents of the nearest sleeping areas. The main requirement for vegetable shops is the location on the ground floor. You should also take care in advance of placing bright outdoor advertising, so that at the stage of equipping, the surrounding residents are looking forward to the opening of the outlet.


Creating an interesting and popular assortment is the key to the profitability and prospects of any trading enterprise.

How to properly equip a store

Grocery store equipment is one of the most important components of a profitable business. Must be purchased freezers, allowing to increase the shelf life of the goods and maintain the presentation for a long time. In addition to industrial freezers, cooling chambers are also needed for fruits that require careful storage.

However, showcases for displaying goods have the first place in terms of importance. When purchasing equipment, you should give preference only to high-quality models from a trusted manufacturer. Proper display of fruits and vegetables is the key to increasing profits.

But in order to have a product, you need to choose a responsible and conscientious supplier. Most of these companies independently carry out the delivery of goods to retail outlets. However, some farmers do not have such opportunities, so you should take care of renting in advance freight transport and hiring appropriate personnel.

In order to avoid possible financial losses due to the expiration of the product, the store must be equipped with a sufficient amount of cooling equipment. Compliance with storage conditions will significantly extend the shelf life of many vegetables.

Organizational plan and business registration

At the time of opening your store, your business must be officially registered. In addition, the necessary staff must be fully staffed. With a small size of the outlet, the staff can consist of four people. For the sale of goods, two sellers are needed, working in a shift schedule. For the supply of goods from farmers and villagers, it is necessary to hire a driver who can combine the position of a loader. AT without fail Such an enterprise requires an accountant who will keep financial records.

One of the important requirements for hired personnel is the availability of a medical book.

When opening a grocery store, it is necessary to register with the tax authorities, in the status of an individual entrepreneur. Before the official opening, a number of certain documents should be collected. To open a retail outlet, you need to obtain permission from Rospotrebnadzor, the fire inspectorate and the sanitary and epidemiological station. The presence of such a package of documents will avoid various problems during inspections.

Opening grocery store produced in two stages, lasting several months. At the first stage, a search for suppliers is carried out and a more convenient location is selected. At the second stage, the purchase of goods and specialized equipment is carried out, employees are hired, and the goods are placed on display windows.


Competent compilation of the assortment in different seasons contributes to a significant increase in profits and attract customers

Business plan with calculations

The average level of initial costs for opening a retail outlet is about 1,200,000 rubles. The cost of monthly rent of the premises is 25,000 rubles. The amount equal to 200,000 rubles will cost repair work and outdoor advertising. The approximate cost of purchasing fruits and vegetables is 200,000 rubles. The purchase of freezers and cooling chambers, as well as showcases, will result in 250,000 rubles. The cost of purchasing a truck will be about 500,000.

Next, consider your monthly expenses. To renew the sold goods, at least 200,000 will be required. The remuneration of personnel is about 55,000 (for regions). Gasoline expenses, payment utility bills and taxes are about 20,000. It is also necessary to take into account unforeseen expenses - about 5,000 rubles every month. Thus, the amount of monthly expenses is about 300,000 rubles.

Let's evaluate the level of profitability of such an enterprise. The average daily income of a small outlet is 12,000. The average revenue for one month is about 350,000. If you subtract monthly expenses from this amount, you can get an approximate amount of monthly income - about 50,000 rubles. Thus, it is possible to recoup the invested capital within two years.

The business related to the sale of fruits and vegetables is a profitable enterprise suitable for both men and women. Due to the high demand for such essential goods, it is possible to recoup the invested capital in just a few years. In order to attract public attention to your store, you need to constantly analyze changes in this market.

In contact with

The vegetable business, despite the crisis in the country, has been and remains a profitable way to earn money. Fresh vegetables and fruits are in great demand among the population at any time of the year. It is especially profitable to trade products from the garden in winter. The cost of fresh vegetables and fruits in cold weather rises significantly, and competition falls, which is also a big plus for you as an entrepreneur.

In this article, we will discuss how to open a vegetable stall. Where to start and how short time make a profit.

Start-up capital

First of all, you must find funds to open a vegetable business. Where to get money? There are several options. Firstly, you can take a loan from a bank, but it's worth thinking carefully here. Secondly, you can borrow the required amount from acquaintances or friends; it is also quite possible to find partners and open a vegetable store together. Thirdly, you can get a certain amount of money from the state.

In order to receive money for the development of your business, you must be registered with the employment service as unemployed, provide proof of wages from previous jobs, and provide commission detailed business plan.

Grocery store business plan

The profitability of an idea is the ratio of investments and terms of making a profit. You must determine the competition in this area of ​​business and draw conclusions about the profitability of the project.

Business payback periods. Everything will depend on the implementation of the idea. Perhaps you yourself will start growing vegetables and fruits for sale, and thus reduce the cost of purchasing goods. Or find profitable suppliers. In any case, the payback period will depend on the intensity of sales and the profitability of purchasing goods.

Paperwork

Opening a business requires the execution of all documents and legal registration its activities. First of all, you need to get permission from the municipality to set up a kiosk. In a small locality this is not difficult to do, but in a big city some problems may arise. In large metropolitan areas, the installation of kiosks is carried out on the basis of a tender, consider this nuance.

You must also obtain the appropriate permit from the local building and architectural department.

In addition to permits, you will need to issue other documents. First you need to decide on the substantive form of activity. You can register as individual entrepreneur or society with limited liability. After that, it is necessary to obtain permits for activities from the sanitary and fire services.

By issuing a package required documents, you can proceed to organizational issues.

Premises for rent

In order to start selling vegetables and fruits, you need to rent a room for a future kiosk. The cost of monthly rent will depend on the location of the kiosk. It is advisable to choose places with high traffic of people. Alternatively, you can rent a tent in the market or in the residential sector near high-rise buildings.

Stalls and tents have one important advantage - it is mobility. That is, you can move your point to another location at any time. With a store, it’s a little more difficult, you need to immediately assess the profitability of its location.

Purchase of commercial equipment

What does it take to open a stall? First of all, you need to equip your kiosk with everything you need to sell vegetables.

Necessary equipment:

  • Scales for weighing products;
  • Cash register;
  • Refrigerators for food storage;
  • Counters and showcases;

To save money, you can buy used equipment. Find it is not difficult, look for ads in newspapers and on the Internet.

Assortment and supply of goods

Selling vegetables as a business is quite profitable, but requires wise implementation. Your task is to purchase a product at a low wholesale price and sell it many times more expensive to consumers. But here, too, there are nuances. As a rule, a cheap product is not of high quality, so it’s worth prioritizing wisely. In order to adequately hold out in the market, you must always sell fresh goods. Remember that reputation is above all, every client counts, because the competition in this area of ​​business is quite large. Work only with trusted, permanent suppliers. Do not buy a lot of goods, it is better to agree on the supply of products several times a week, because vegetables are a perishable product that requires quick sale. Thus, you will always have a fresh, undisturbed product, satisfied customers and a good, stable profit.

Range

The main product in your kiosk will be fresh vegetables and fruits. In addition to seasonal products, you can also trade exotic fruits. You can also sell related products in the vegetable tent, for example, fresh herbs are in great demand among buyers: green onions, dill, parsley, lettuce.

Staff

To sell vegetables, you need to hire a staff of workers. For a small vegetable stall, it is enough to hire one seller and a loader. If possible, a cleaner is also required, but the seller can also perform these functions. At the initial stage, you yourself can trade in your vegetable shop, so you can save money and spend it on buying goods.

Don't forget to be polite. Sellers should be courteous to each buyer, not be rude or argue with them.

Selling vegetables and fruits as a business - the price of the issue

How much does it cost to open a vegetable stall? Let's calculate the costs together.