In order to start an online store, you must first decide what you will sell, find the right product or service. This is especially critical in the case when you have limited funding: a mistake can be fatal. We, launching various Internet projects, by trial and error, formulated the basic rules for such a choice. They are quite obvious, but, nevertheless, at the start, many people make mistakes.

The product must be compact. It is not worth starting trading with the sale of pianos. You will be forced to rent a warehouse, hire a loader, rent a car, and these are huge expenses.

The product must be high margin. Cell phones with a margin of 5-10% do not give a sufficient amount of money when sold. Empirically, we have established that at least 1,500 rubles should remain in the pocket of the company from one sale. This is the absolute minimum. If it is less, then in case of an error you will not be able to compensate for your expenses. With each order, you must receive enough money to pay for all the failures associated with the loss, theft of goods, with the refusal of customers from the goods.

The product must be expensive. You can’t trade teaspoons at the start: they are too cheap. You need to sell too many of them to make meaningful money, and it is very difficult to sell a lot when starting a business. Therefore, it is better to sell a little, but expensive goods.

The product must be such that it is difficult for the buyer to compare it. This is necessary so that you can set a high price for the product and avoid dumping wars. Identical product - such as, for example, an iPhone or Appliances- too easy to compare. If the buyer can easily choose the lowest price, then there is a price race that leads to a decrease in profits.

The product must not quickly lose value. The same photographic equipment loses a third of its value in six months. But, for example, a Parker fountain pen will cost exactly the same in two years as it does now.

The market must be non-competitive. Starting a business selling phones or cameras is suicide. You won't sell anything because there are already hundreds of competitors in the market and you will have to spend too much effort to convince the buyer to buy from you and not from them.

A good supplier is essential. The specifics of online trading is that you often take goods from the supplier under the buyer's order. And the buyer can refuse the purchase, and even before the moment of its completion. For example, a person orders 10 spoons, 5,000 rubles each, and then changes his mind about buying them. If the supplier does not accept these spoons back, then you will have big problems: you have 10 unnecessary spoons in your warehouse, which means they are frozen working capital. Therefore, it is very important to find a supplier who, firstly, takes the goods back without problems, secondly, is ready to sell one spoonful, but at the dealer price, and thirdly, accepts different forms payment.

Calling a spade a spade, you should be looking for a product and a niche where you can operate almost monopoly. It is the lack of competition that will allow you to keep the right price and achieve such a level of profitability that the mistakes you make (and it is impossible not to make them at the start) would not kill your company.

The monopoly may be temporary and exist within a very limited range of goods or in a small customer segment, but it must be a monopoly. Starting a business in a highly competitive segment is a sure path to bankruptcy, especially if you are starting from scratch.

Text: Nika Matetska

Any successful business starts with a good idea. Therefore, if you decide to open an online store, first of all you need to think over the range of goods for sale. This is the main question that every aspiring entrepreneur faces. If you can't decide which direction to take, take a look at the most popular ideas what to sell in the online store collected in this article.

Where to begin?

So, you have decided to open your own online store, what to sell? This question arises for every aspiring entrepreneur who wants to start trading online. To find out which product is profitable to sell on the Internet, it is enough to test your chosen niche using a special service. With it, you can determine how often buyers show interest in a particular product, making inquiries in search engines. If the result is low, the product will not be in demand, respectively, you will not be able to get a good profit from its sale. If the product is searched daily by hundreds or even thousands of network users, it means that you have made the right choice.

Before making a final decision on how to trade through an online store, decide how much you are willing to invest in starting your own business, draw up a competent business plan and get to work. It is also advisable to hire a specialist who will tell you and attract buyers to him.

Book trade

Its main advantages:

• Low purchase price;
• Inexpensive convenient delivery;
• Absence of any warranty obligations;
• Simple storage conditions;
• High demand.

Collector's editions sell especially well online.

An online bookstore is a great option. Since books are a fairly sought-after commodity, all initial investment pay off in the shortest possible time. Such products are usually marked up by 50-70%. The disadvantages of business include a high level of competition in this area and a large number of pirated copies of popular publications. Despite this, many experienced experts believe that books are the best option than trading in an online store for a beginner.

Inexpensive electronics and gadgets

Nowadays, such products are in great demand. Its range is constantly updated, so this market segment has the highest level of competition. This is a great idea in 2019, what to sell in an online store, but in order to promote such a business, it will take a lot of time, as well as the help of professionals. In addition, you will need large financial investments, but they will pay off in the shortest possible time.

To attract customers, offer them affordable prices, free shipping, various discounts and promotions. The main disadvantages of the business are the possibility of damage to the goods during delivery and the return of equipment with factory defects. The margin on such goods ranges from 15-45%. Electronics occupies one of the first places in the list of the best-selling goods on the Internet, so trading in such a product will bring good profits in any case.

Children's products

If you are looking for what is profitable to sell in an online store, pay attention to children's products and toys. You can make a good markup on this type of product (more than 100%) and, accordingly, receive a decent income. Loving parents pamper their little ones, so sales of products for children are constantly growing. Before that, carefully study the offers of competitors and select a popular product.

The best option for novice entrepreneurs who start from scratch is offline, and some of the things that will be brought on commission are put up for sale in an online store. Thanks to this, you will be able to profit from sales without investing money in the purchase of goods.

Goods for pets

• Food for cats and dogs;
• Clothing for animals;
• Furniture and accessories.

Such products are characterized by low cost and are always in good demand. In addition, pet products are hard to find in small settlements, so residents of small towns mainly buy them on the Internet.

If you are not attracted to pet products, you can ask. This idea is perfect for fishing lovers. Advertise your resource on thematic forums and sites for men. When the business begins to develop, you can add products for hunting and outdoor activities to the range.

intimate goods

Can't find interesting idea What can be sold in an online store? AT recent times there are many sites on the net that offer erotic products. This is a specific product, but it has its own consumers. Many people are embarrassed to buy such a product in specialized stores, so they order it on the Internet. If you have not yet decided what is the best way to trade in an online store, pay special attention to this profitable idea. There will be no problems with the delivery of such goods, and you can get a solid income from its sale.

auto parts

This is a great idea that you can sell in an online store during a crisis. If you want to start a business with small investment, you can at first trade in spare parts for a particular brand of car. When choosing a specialization, keep in mind that during a crisis people often buy parts for domestically produced cars.

Most wanted item:

• Filters;
• Racks;
• headlights;
• Mirrors;
• All kinds of accessories.

Before you open an online spare parts store from scratch, you need to decide which customers your products will be designed for. You must clearly understand in which direction you want to move. According to experts, the profitability of such a business reaches 50-70%.

Handmade

Recently, many citizens of our country who want to improve their financial situation often ask the question, If you are creative, you can make some products at home and sell them online. Handmade crafts are very popular, so this activity can bring a good stable profit. Let's find out, shall we?

It could be:

1. Exclusive clothes;
2. Various souvenirs;
3. Soap self made;
4. Decorative candles;
5. Bijouterie and accessories;
6. Vine products;
7. Ceramics and more.

Goods from China

According to experts, it is guaranteed to bring a decent profit. During the crisis, many consumers prefer inexpensive quality products, so they often visit online stores that offer cheap goods from China.

If you decide to do this business, first of all you need to choose what to trade.

The most popular Chinese-made products:

• Clothing and footwear;
• Automotive gadgets;
• Tablets, laptops and mobile phones;
• Accessories.

After you select the range, you need to start looking for a reliable intermediary who will supply you with goods on favorable terms. Some Chinese online stores offer free shipping, that is, you can order goods directly from China from the manufacturer and resell on your site. If you want to bring good profit, sign cooperation agreements with enterprises retail and supply them with products in small batches. The more partners you manage to attract to your business, the higher your earnings will be.

How much can you earn?

It is definitely impossible to answer this question, since the profit of online stores depends on many factors:

• Business scale. A small online store with an assortment of 20 items will not be able to bring a lot of profit;
• initial investment. If you invest a lot of money in your business, there is a big risk that you will not get it back. At the same time, if you start with a small capital, trading will bring a penny profit;
• Promotion costs. If you do not invest in the promotion of the site, it will begin to generate income in 2-3 years, and then at best;
• Attendance. According to statistics, in the West, out of 100 buyers who visit an online store, only 1 person makes a purchase. In our country, people do not trust online trading much, so 1 out of 500 people decide to buy.

Some resources bring only 5-6 thousand rubles a month, while others at the same time allow you to earn up to 5 million rubles. It will take about 10 years of intensive work and a solid investment to develop your store to such a high level.

In addition, I would like to note that the earnings and profits of online stores are two different things. Today, there are many enterprises operating in the network with a huge turnover, but they receive little profit. Almost all the money earned has to be spent on maintenance and business development. They have been operating on the market for several years and have already passed the break-even point, but despite this, entrepreneurs have to literally "survive" in a difficult economic situation. But there are also resources that bring a huge income. It all depends on the choice of product and your attitude to business.

conclusions

We looked at several ideas that it is profitable to sell through an online store. As you can see, the range of products is quite wide. To achieve high sales, offer customers quality service and affordable prices. Also, do not forget about high-quality, effective advertising.

According to enterprising people, the Internet is not only an information environment, but also a huge trading platform that allows you to find buyers for any product. Thousands and millions of businessmen are trying to productively use this virtual resource and offer visitors to their sites a wide variety of products, which naturally leads to active competition between them.

Therefore, entrepreneurs today are looking for actual ideas 2020 - what to sell in an online store: it is obvious that the choice of goods completely determines the further strategy of action and the potential profitability of the business. Beginners usually rely on absolute hits and trendy novelties, forgetting about the transience of fashion. Meanwhile, other products are also characterized by stable demand, which makes it possible to earn on their sale not only during periods of excitement, but also over many subsequent years.

Product evaluation criteria

Finding what to sell in an online store in 2020 is quite difficult not only for a novice entrepreneur, but also for virtual trade sharks. The process of choosing a product involves the analysis of many seemingly insignificant factors that can potentially turn into a problem for an unprepared businessman. The attention of the creator of the trading platform requires:

1. Demand. The profitability of a particular niche is primarily determined by the presence of a clearly defined target audience. You can offer the highest quality products and at the same time go broke if they are not in demand by customers;
2. Market volume. In some niches, the number of stores is measured in units - however, this does not mean that there is no competition in them. Maybe, more there is simply nothing for operators to do here. Therefore, you should make sure that the size of the audience is sufficient for normal earnings;
3. The presence of competition. You need to understand that giants of virtual trading are already working in some categories, and a beginner is unlikely to be able to compete with them. On the other hand, new niches are being created every day: a businessman who manages to occupy one of them has the right to count on his share of the profit;
4. Entrepreneur Qualification. As a business, reselling goods requires knowledge in the chosen field. As a last resort, the seller must quickly learn the features of the products in order to professionally advise customers;
5. Investment sizes. In some categories, to form a commodity stock in an acceptable range, significant capital investments are needed. When choosing a niche, a businessman should adequately assess his financial capabilities;
6. Yield. In online advertising, there is a concept of customer acquisition cost. The profit from each order should at least cover these costs. In addition, it is necessary to take into account the costs of maintaining the warehouse and shipping the goods;
7. Average check amount. Overhead costs for the execution of each order usually do not depend on the value of the goods. Therefore, it is more profitable for an entrepreneur to sell one expensive product than a dozen cheap ones for the same amount;
8. Product dimensions and weight. Goods that are small in size and weight are cheaper and easier to store and send - no need to rent a large warehouse space, hire movers and transport for transportation;
9. Availability of suppliers. Reliable suppliers of the most popular products in 2020 should work in the chosen niche. It is desirable that there are several of them - this way you can choose the most favorable conditions for cooperation;
10. Deal cycle time. The maximum interval between the execution of an order and receipt of payment for it is no more than two weeks. Otherwise, you can sell off all inventory and be left without working capital;
11. Purchase frequency. Earning on repeat sales to regular customers is easier and more profitable than constantly attracting new customers. An entrepreneur should choose a product that is ordered at least once every 6-12 months;
12. No obsolescence. You should be wary of new products on the market in 2020, often subject to rapid obsolescence. For example, women's clothing or smartphones are rapidly going out of fashion, while dishes or home textiles remain relevant for many years;
13. Seasonality. Of course, the sale of designer boots, New Year's souvenirs or Easter decorations looks extremely attractive in terms of profitability, but such a business is relevant for no more than a couple of months a year.

Product selection methods

• Market research and statistics. Thanks to the analytical work of various agencies, you can find out what sells best on the Internet: the 2020 statistics published on their websites make it possible to identify categories popular among consumers. However, the entrepreneur must choose specific types of goods on his own;
• Google Trends. The service helps to evaluate the dynamics and number of requests for the name of a product or service in Google search and on YouTube over the past year. Accordingly, by increasing the number of user requests on a particular topic, you can find out what is profitable to sell in 2020;
• Yandex wordstat. A similar tool that uses the capabilities of the Yandex search engine. Statistics for measuring the frequency of requests by keywords contains results for the last two years, and geographic targeting allows you to refine data for a particular city or region;
• Ad sites. Bulletin boards like Avito or Yandex.Market are used by a huge audience of buyers. Using these tools, you can also determine the demand for goods in 2020 by creating several competent offers for the sale of various products, and then measuring the intensity of requests for each of them.

What can be sold online?

Theoretically, you can sell anything on virtual marketplaces - from souvenir magnets to industrial enterprises. However, an entrepreneur who wants to build profitable business, should know what is most often bought on the Internet: statistics 2020 allows you to rank the most popular categories of goods and highlight niches with a high margin among them.

Small household appliances

Small home appliances lead the top selling items on the Internet in 2020. Shoppers prefer virtual stores due to the price, which is 20-40% lower than in regular outlets, and a huge assortment of hundreds and thousands of items.

The most in demand is:

• Household appliances - vacuum cleaners, irons, steamers;
• Personal care equipment - electric shavers, epilators, hair dryers, curling irons;
• Kitchen appliances - mixers, blenders, coffee makers, meat grinders.

Nevertheless, the level of competition in this segment should make a businessman think: large network companies have already divided among themselves domestic market, and therefore finding a free niche can turn into a difficult task for a beginner.

What should be done in such a situation:

1. Set a price lower than competitors;
2. Look for affordable analogues of well-known brands;
3. Provide the buyer with the possibility of delivery, installation, service.

Clothing and footwear

Most often, women's and children's clothes are bought online; many buyers are also interested in various accessories - bags, belts, gloves. However, when working with such goods, it is necessary to closely monitor fashion trends and update the assortment in time - otherwise the businessman risks filling the warehouse with illiquid assets.

Digital technology and accessories

People who prefer to buy phones and tablets on the Internet consider that the main arguments in favor of such a decision are a wide range of, the ability to choose a model with the desired technical specifications and the price, which is again 20-40% lower than in conventional electronics supermarkets.

Of course, models of well-known brands - Samsung, Apple, HTC, LG or Sony - remain the leaders in sales. However, recently, thanks to a reasonable pricing strategy and quality control policy of Chinese manufacturers, brands such as Xiaomi or Meizu are growing in popularity, which allows many aspiring entrepreneurs to build.

Unfortunately, due to active competition, it is not advisable to set a markup on digital equipment higher than 6-10%. However, this does not apply to accessories: covers, headsets, headphones, chargers, protective glasses and holders are successfully sold with a markup of 150-200%.

Perfumes and cosmetics

Women remain the main target audience in this market niche. When choosing decorative and everyday cosmetics, they are guided by reviews of acquaintances about the product, brand awareness and personal experience the use of certain means. The most popular goods in Russia in 2020 are:

• Hair dyes and strengthening balms;
• Everyday cosmetics - mascara, nail polishes, lipstick;
• Compositions for depilation;
• Face masks and creams;
• Gift sets of cosmetics;
• Manicure tools.

The situation with perfumery looks similar. Since it is impossible to evaluate the advantages and disadvantages of a fragrance remotely, buyers prefer mainly popular trade marks and products they use or have used before. The following practice is also known: customers visit the nearest salon and choose perfumes there, which they then buy much cheaper in an online store. Therefore, the range of virtual outlet should consist of products that are widely represented on the domestic market.

Computer technology

Well-known manufacturers in the segment computer technology and there are not so many components, and therefore users are not afraid to order their products on the Internet. In addition, new models are constantly appearing on the market, falling into ordinary stores only after some time. The list of current products for sale in 2020 includes:

• Processors;
• RAM, motherboards and video cards;
• Winchesters and SSD drives, flash drives;
• Power supplies and cases;
• Printers, scanners, MFPs;
• Monitors;
• Mining equipment;
• Notebooks and netbooks;
• Keyboards, mice and other accessories.

At the moment, the niche is oversaturated with stores that actively compete with each other. A beginner who wants to find his buyer will either have to offer a completely exclusive product (for example, Chinese mining equipment or industrial microcontrollers), or invest heavily in website promotion, while maintaining the widest range.

Household products

The abundance of goods in this category allows the entrepreneur to implement a variety of strategies. Some stores successfully sell products of a certain brand, others specialize in one type of product (for example, bed linen), and still others offer visitors everything you can imagine - from cutting boards to fireplaces in the country. Among the best-selling products of 2020:

• Crockery and kitchen utensils. Chinese goods in this category are in demand due to their low price, while European goods are in demand due to their high quality;
• Home textiles. Bed linen is the top seller in this category. They also buy towels, tablecloths, blankets and even curtains well.

Products for children

Obviously, parents who are busy caring for a child have no time to go shopping in search of the right goods. Therefore, many of them, who are included in the category of the most active Internet users by age, prefer to order everything they need on virtual sites. However, such buyers choose products for children very carefully, focusing on:

• High quality and safety of goods;
• Availability of hygiene certificates;
• Possibility to return some items from the order.

Many entrepreneurs start their activities with the sale of toys. However, there are other noteworthy products on the list of popular products for sale on the Internet in 2020:

1. Diapers, sliders and other knitwear for newborns;
2. Diapers, sanitary napkins, powders;
3. Baby food, milk formulas;
4. Soothers, feeding bottles;
5. Strollers, cribs, baby bedding;
6. Walkers, children's bicycles;
7. Coloring, educational and educational games.

Large home appliances

The sale of large household appliances seems to be one of the most difficult niches for beginners, ahead of the implementation of computers and smartphones in terms of complexity. Indeed, a businessman has to invest a lot of money in filling the store with goods and forming an acceptable assortment.

In addition, customers who want to make an expensive purchase still prefer to check the equipment before paying, make sure it is functional and free of defects, and get advice on the rules and features of its operation.

Finally, the dimensions of the products greatly complicate their storage and transportation. The low price of an online store, combined with costly delivery over long distances, in fact, may turn out to be more expensive than the high cost of goods in an ordinary supermarket of equipment in the amount of a budget transportation service.

Therefore, large household appliances remain in the top of the goods for sale mainly due to large retail chains, having necessary resources for its purchase, storage and transportation.

Goods for sports and outdoor activities

The sporting goods market is actively developing - mainly due to the fashion for a healthy lifestyle. Many city dwellers who suffer from a lack of physical activity buy bicycles, start jogging, yoga or various types fitness: each of them can become a client of an online store that sells sportswear, footwear and equipment.

Work in this segment requires some preparation: an entrepreneur must not only be well versed in the specifics and characteristics of the products he offers, but also be able to choose what will meet modern trends and be in demand. The assortment of a specialized online store may include such popular goods for sale 2020 like:

• Sports equipment and exercise equipment;
• Sports nutrition;
• Sports suits, training clothes;
• Gadgets for supporters of an active lifestyle;
• Bicycles and spare parts for them;
• Tourist equipment.

Goods for motorists

This category can be divided into two niches - the sale of spare parts and the sale of car accessories. The first of these requires an in-depth knowledge of the nomenclature and interchangeability of parts, since the number of car models today is measured in the thousands. Therefore, businessmen practice more narrow specialization dealing exclusively with specific brands of cars or manufacturers from certain regions - for example, from Korea or Germany.

The second niche is more attractive for beginners: accessories are usually typical or universal without reference to a specific car model, and the markup for them reaches 100%.

What to sell in 2020 in the online store:

• Car tires;
• Navigators;
• DVRs;
• Radio and acoustic systems;
• Child seats;
• Alloy wheels;
• Alarm systems;
• Motor and transmission oils;
• Batteries;
• Covers for chairs and floor mats.

Handmade goods

An entrepreneur who is going to sell handmade goods can put up for sale both souvenirs of his own production and products of other craftsmen. Both options are interesting for a beginner due to the lack of competition in this niche and minimum investment to a trade organization. The top 10 most popular items to sell online in 2020 include:

• Paintings;
• knitwear;
• handmade toys;
• Leather bags, wallets, belts, wallets;
• Figurines, vases, decor items;
• Flower pots;
• Cutlery made of wood;
• Bijouterie and jewelry;
• Designer clothes with painting or embroidery;
• Wedding accessories.

Moreover, it is not at all necessary to limit the assortment to handmade goods: raw materials, materials and tools for their manufacture are also in great demand among craftsmen - yarn, thread, ribbons, beads, sets for the production of soap and candles, leather sheets, paints, sets of cutters and much more. other.

Food

A large number of supermarkets and small grocery stores today hinders the development of this segment of virtual trade. To avoid competition, entrepreneurs have to choose their target audience more carefully. Yes, in order food products via the Internet are definitely interested:

• Vegetarians, supporters of a healthy lifestyle, consumers of organic and environmentally friendly products;
• Working people who do not have time for shopping;
• Customers buying pizza, sushi and national dishes with delivery.

However, there is a niche in which online stores have an undoubted advantage over conventional retail outlets - the sale of elite varieties of coffee and tea. The main advantages of these products are high price, clearly defined the target audience, a huge potential for repeat sales and the almost complete absence of analogues on the shelves of grocery supermarkets.

Goods for pets

To imagine the size of the pet supplies market, it is enough to remember that every third Russian family has one or more pets. At the same time, it is rather difficult to find specific food or a suitable cage for a pet in ordinary pet stores - usually only the most popular products are presented here. What can be successfully sold on the Internet:

• Food for birds, fish, cats and dogs;
• Hygienic fillers;
• Means against fleas and ticks;
• Cosmetics for animals;
• Toys;
• Collars, muzzles, leashes;
• Cages, carriers, houses;
• Clothes for animals.

With the exception of pet food and veterinary drugs, most pet products are made in China, which allows start-up entrepreneurs to buy them literally for a penny and resell them at a high mark-up. In search of products of the middle price segment, you can also turn to domestic manufacturers, who often offer good quality products.

Tickets

Users appreciated the convenience of ordering a variety of tickets on the Internet: for example, if you want to get to a concert of your favorite musician, you just need to go to the operator’s website and make a few clicks to pre-book the required number of seats in the desired row. In addition, online advertising allows customers to learn about the upcoming event much earlier than regular posters.

Popular items to sell online in 2020 are:

• Railway and air tickets;
• Tickets for shows and concerts;
• Tickets for sports events;
• Movie and theater tickets.

Competition in this niche is low - mainly due to the complexity of organizing ticket sales. Really, transport companies and show business operators prefer to work with a narrow circle of partners, among which only the owner of a popular and frequently visited site can get into.

Goods from China

Due to the minimum requirements for start-up capital and high profitability from China, it attracts many entrepreneurs. However, despite the high competition, such activities remain an excellent option for launching own business in the Internet. and other Chinese trading platforms are:

• Shoes, clothes;
• Bags, belts and other accessories;
• Automotive products;
• Souvenirs;
• Digital technology.

The main disadvantages of this niche are a strong variation in product quality among manufacturers and unsatisfactory delivery speed. Therefore, the owner of an online store should take the time to find reliable suppliers and purchase a trial batch of products before placing a bulk order.

On the other hand, these same shortcomings can be considered as advantages: it is thanks to them that a private buyer is afraid to order something in China on his own and prefers to use the services of an entrepreneur who has solved all the problems with the choice and transportation of goods for him.

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Trends in virtual trading

When studying, a novice entrepreneur should pay attention to modern tendencies virtual trading market:

• The most compelling argument for customers is the price. According to surveys by the Yandex.Market service, 64% of online store visitors pay attention to it first of all;
• The mobile commerce segment is growing. Customers appreciated the convenience of buying goods directly from a smartphone, and therefore trading platforms began to actively acquire mobile applications;
• The number of purchases from the regions is increasing. Of course, megacities like Moscow and St. Petersburg retain their leadership in terms of sales, but recently there has been a significant influx of buyers from the provinces.

Accordingly, a businessman will have to not only find out what is in demand among the population in 2020, but also learn how to properly sell their goods:

1. In the absence of experience and impressive capital, it is not recommended to start a business in competitive niches such as the implementation of digital and computer science, household appliances, clothes and shoes of famous brands;
2. The segments of household goods, food products, car accessories, pet products and handmade souvenirs remain relatively free;
3. When selling an expensive product, you need to make sure that it is exclusive, rare or specialized;
4. The site should at least display correctly on the screens of mobile devices, although having your own application is more desirable;
5. An entrepreneur who organizes prompt delivery to regions and small towns receives additional benefits.

Conclusion

Features of the virtual environment have a significant impact on the management trading activities online. On the one hand, there are no geographic barriers for an online store, the range is limited only by the owner's capabilities, and the lack of need for staff and production space reduces overhead costs. On the other hand, you have to work from scratch to attract customers and promote the site, while an ordinary stall to get a stable flow of customers is enough to place it anywhere with high traffic.

However, the main reasons for failures are still the arrogance and overconfidence of the entrepreneur, his lack of desire to take into account any other opinion than his own, as well as a lack of knowledge in the chosen niche. Therefore, the creator of an online store must clearly understand what exactly, to whom and how he is going to sell.

A profitable business is a business that is built on the sale of high-margin goods or services. The offer must have a high demand and a maximum margin. High margin products provide good profits. Margin is the profit earned from the difference between the purchase price and the selling price. So, what products are profitable to retail? How to open a profitable business?

Sales product markup

Profitable sales will not only help keep the company afloat, but also bring good income. To make a profit, each seller must compile a list of the most sought after and popular products that are characterized by maximum demand and a high margin. Today there are several types of margin: market, bank, share, investment. Market markup is used to sell goods.

As a rule, the markup on goods set by the entrepreneur can vary and be very high. Such margins are set due to the fact that there is no limit threshold and no one controls them. But here you need to clearly understand that the goods will not be bought at an inflated price. Typically, the standard markup for a product is set at around 40-50%, but there are products that can have a margin of about 1000%, but they will still be purchased.

Types of goods with different margins

To figure out which products have which margin, you must first familiarize yourself with its types. By margin, goods are of three types:

1. Low margin goods. They are in high demand among consumers, but they can be bought at any store. They are priced at 10-20%. You can get income from such a sale not due to large markups, but due to high turnover. Products of this type include personal care products, baby food, detergents. The real value of this type of product is very low.
2. Medium-margin goods. This group includes products that are not essential. Here the margin can be set a little higher. But they are sold much less often. These include electronics, Construction Materials, household appliances, etc.
3. High margin goods. Items that customers buy for special occasions or holidays. This category also includes branded products that connoisseurs cannot refuse.

When calculating the markup on goods, it is necessary to take into account the cost price, salaries to sellers, advertising costs, expenses for renting premises, take into account excess profits and set the minimum price.

Choosing the Right Niche

For effective sale you need to know and take into account all the nuances. When choosing a niche for a business, an entrepreneur should focus on certain points:

1. You need to choose a niche that is familiar and promising. It is better to choose a direction in which the businessman understands and knows the market.
2. To get a good income, the cost of the product should be small, and the selling price should be high.
3. A study of the level of demand must be carried out, this will allow you to find profitable high-margin products.
4. You should focus on those products that will bring regular customers.
5. You should pay attention to seasonality and the location of the store (promotion is important for online stores).

Usually, when choosing a niche, they choose products for which there is a great demand, and high-margin products, or stop at what will always be in demand. For example, watches that are synchronized with mobile phone, or bracelets for fitness. On the other hand, stable demand for Apple products can bring good profits. Therefore, a profitable business primarily depends on the right choice of niche and accurate miscalculations.

What goods are profitable to sell at retail

Since an aspiring entrepreneur is usually limited in finances, he should carefully choose his niche and best-selling product. This will help in the future to bring your company to a high level of profit.

Today trade is very developed. Shops or markets open on every corner with a large selection, where you can find goods for every taste. Market trading should not be excluded from your list, since it is on the market that there is a lot of traffic, especially on holidays or weekends. Here goes active sale inexpensive goods, as expensive products are simply not in demand.

The store is different from the market. It can be opened on the first floors of a residential building, in a large shopping center and in any other suitable room. Typically, stores have low traffic, but targeted customers bring income. Here you can sell goods of different price category. During the opening of the store, it is necessary to determine the expected demand and need for the goods of the inhabitants of the area. You need to offer exactly the product that is not in this district.

Choice retail goods for business depends on certain factors. But experts believe that right choice food outlets are the most sought-after goods and win-win business. Income from the sale of products will be at any time of the year. The cons are short term sales and high competition.

The sale of household chemicals is also a popular category of goods that have a long shelf life. Since this product is in high demand, you can also earn good money in this niche. A department can be opened in any store and sell household chemicals as a related product.

A win-win retail option is shoes and clothing. But here it is necessary to take into account the financial abilities of customers and the relevance of this product (fashion). In residential areas, sales will be low, but customers will become permanent. In large shopping malls it's the other way around. Here you can sell branded items with a large margin.

Don't forget stationery. With the right choice of outlet, this business can bring good profits. Stores should be opened near educational institutions or offices. This niche is relevant and has no seasonality. Also in the store you can offer Additional services in the form of a copier, printing documents or photographs, etc.

Another retail option is flowers. Today it is customary to give them with or without reason. Properly created bouquets can bring good money. When choosing a niche, this beautiful and pleasant type of business also deserves attention.

When choosing an assortment for sale, one should take into account the location of the outlet, the needs of the consumer, and the financial capabilities of the population. At the initial stage of implementation, any business needs a competent business plan.

Online store

Today it is very important to conduct your business on the Internet. An online store does not require premises and staff. This helps to save money on rent, salaries for employees, and advertising on the Internet is much cheaper. Due to the fact that such a store is not geographically tied, business can be carried out throughout the country by sending goods by mail.

What high-margin products for online trading to choose? Now there are many Internet sites that offer great product range. It is difficult for beginners to compete with the giants Amazon online stores, AliExpress or Ozon, whose assortment starts with clothes and ends with precious jewelry. In order for an Internet business to bring good money, it is necessary to correctly choose a special niche and a group of trade items.

You can sell everything in an online store, but first you need to choose 2-3 categories. If the products are sold, then over time you can expand your range.

The most requested items in the online store

Having studied the market and demand in the Russian Federation, experts have compiled a list of the most popular goods in global network. This will help at the initial stage to make your choice in a particular area. List of requested products:

• flowers, souvenirs, gifts;
• toys and goods for children;
• auto parts;
• clothes, bags, shoes;
• special equipment for sports and tourism, sportswear;
• Home Appliances;
• computers and accessories to them;
• materials for construction and repair;
• household chemicals and personal hygiene products;
• mobile phones and accessories to them;
• alcohol and food;
• medicines;
• products for animals;
• jewelry, watches and bijouterie.

When choosing an assortment, it is necessary to understand that the greater the demand, the greater the competition. To take a worthy place among competitors, you need to carefully analyze each of the above categories.

To open an online store small town It must be taken into account that the population here has a lower income than in the metropolis. In small towns, the population is smaller, and the needs here are completely different. It should be noted that expensive goods will not be in demand. Customers will be looking for inexpensive but average quality products. Examples of goods for trade in a small town:

• inexpensive shoes and clothes;
• food (except delicacies);
• used goods;
• cheap alcohol and cigarettes;
• auto parts;
• drugs at low prices.

These categories of goods will be in great demand in a small city. By creating an Internet business, even in a small town, you can find regular customers, the main thing is to sell quality products and maintain a reputation.

High margin goods from China

How to choose the right product that will bring profit? Purchasing goods from Chinese sites should be considered. Products should not be heavy or bulky, and you also need to choose products that do not deteriorate. This will save money on shipping. For implementation, you can use social networks, one-page sites and online stores.

When choosing a product for sale, you need to think about what you can make a high margin on, which can recoup the costs spent and make a profit. Such products may be unremarkable, disposable, but will always be in demand. For example: plastic bags, plastic lids for jars, disposable hats, slippers, raincoats. They cost a penny and do not take up much space, but they can bring good profits.

The purchase of goods in a crisis should be well thought out. At this point, offering the consumer cheap analogues from China, you can get a good income. Even if the quality is lower, the low price will be a nice bonus. Here it is important to find an assortment with a low price, but good quality.

While searching for a suitable assortment, you need to analyze the market. Every day, global trends and fashion create new niches in demand. Entering the market with this particular group of products will initially bring good income due to the lack of competitors.

How and where to look for Chinese goods

Today there are a lot of popular Chinese sites where you can buy goods. They are engaged in retail and wholesale. Main sites:

1. GearBest - this site has Russian support. Usually the newest products appear here.
2. AliExpress - this site is also available in Russian, a huge number of goods are presented, including those at a low price.
3. Alibaba.

Finding a high-margin product on AliExpress, for example, is quite simple. You just need to select the category of goods you are interested in and view the offers. You can turn on a filter to show only products under $1, or products for which you can free shipping. Comfortable little things for the home, T-shirts, unusual jewelry, interesting and original souvenirs will be in demand (now spinners are popular, a few months ago everyone bought My Bottle water bottles, and a couple of years ago talking hamster toys “shot out”).

It remains only to purchase a batch of such goods, set your own price or use the dropshipping scheme. Such a product should in any case be in demand. The main thing is to find your niche, and then everything will go according to a proven pattern.

The most popular goods in the Russian Federation for 2017

Today at economic crisis, newcomers to business have a lot of questions. What are the popular products in 2017? Which direction will bring income? These questions can be answered by analyzing the market, demand and competitors.

In 2017, experts advise selling cheap products. Goods with average quality and low price are now popular. The rating of high-margin products for 2017 is represented by the following product groups:

1. Quadcopters and the necessary equipment for them. Now this product is at the peak of popularity. Quadcopters are used for aerial photography.
2. Mobile phones and additional gadgets (power bank, original headphones).
3. Appliances.
4. Green teas. This business does not require much start-up capital, but is in great demand among consumers who lead a healthy lifestyle.
5. Products that cleanse the body. Today, herbal tinctures, detoxes, etc. are popular.
6. LED lamp. Every year the demand for such lamps is growing. They are economical and last a long time.
7. Books. Now many people prefer to read electronic literature, but also printed editions also find their category of consumers. It is very convenient to buy books through online stores, as it is much cheaper there and you can read the annotation of the book you like.
8. Clothing and footwear.
9. Gift items and toys for children.
10. Cosmetics.

A modern businessman is obliged to build a strategy for his work, keeping up with the times. You need to be able to completely change your style at a time of crisis and significant competition, to radically change direction.

Runet marketers claim that the volume of goods purchased via the Internet is increasing significantly every year. The work of existing online stores and other trading floors. More and more users are joining the opportunity to earn money by organization of new stores.

And this is quite natural, because over the past decade, Internet technologies have become closer and more accessible. Almost any person in our country has the opportunity to go online and order what he likes there.

Many are too busy to go shopping - it is easier for them to buy something on the Internet, especially since it can often be done in a couple of clicks, without getting up and without letting go of a cup of coffee. In addition, an online purchase will be delivered to any comfortable spot- often for free. So is it worth wasting time on tedious shopping if you can buy everything you need on the Internet?

For sellers, online trading of goods is also beneficial, because in this way they significantly save on rent. That is why the number of online stores is constantly increasing.

• 1 Where did you buy the best-selling products online in 2020?
• 2 How to find out which products sell best online
  • 2.1 10th place - large household appliances
  • 2.2 9th place - tickets
  • 2.3 In 8th place - cards for paying for services
  • 2.4 In 7th place - clothes
  • 2.5 6th place - PO
  • 2.6 In 5th place - a product group for children
  • 2.7 4th place - cosmetics and perfumes
  • 2.8 Top three sales
• 3 Conclusions
• 4 What makes a product the most bought online?

Where did you buy the best-selling products online in 2020?

Most often, users make purchases through online stores. These include giants such as AliExpress and Amazon, as well as small and medium-sized online stores with a narrower specialization.

Significantly less often online purchases are made by:

• on the online auctions;
• through various web bulletin boards (for example - Avito);
• on other resources, the specialization of which is the sale of products or the provision of various services.

How to find out which products sell best online

In fact, different services provide different data on the volume of online purchases, so it can be quite difficult to establish the truth. The market is constantly changing, and some segments of e-commerce are growing faster than others.

If you want to know how much a particular group of goods is in demand, you can check this using the Yandex Wordstat service. It does not show the number of purchases, but it clearly shows the number of search queries, that is, the number of potential buyers who are looking for this product on the network.

For example, for the query “Clothes Online”, the service shows that more than 20 million people a month search for online stores, of which more than 1.3 million search specifically for online clothing stores.

But 25 thousand people are looking for air tickets online every month, and another 12 thousand want to buy cheap air tickets.

Only 11 thousand people are looking for laptops on the Internet, but given the fact that Yandex Wordstat issues more than 400 thousand user requests for the query “buy a laptop”, many of them will probably use the services of online stores

Another service that helps determine the demand for a product or category of products is called Google Trends. If you enter a position of interest in the search bar, it will show graphs of the popularity of this query through Google searches, as well as other statistics.

True, this service does not show the exact number of search queries on the topic, but only determines the popularity of the query on a scale from 0 to 100

You can specify the request for your country and select the time period for analysis

You can also check popularity by region or city here.

Google Trends also allows you to compare the popularity of two different queries.

With the help of Yandex Wordstat and Google Trends, you can determine which e-commerce niche is the most popular in your area and, possibly, open your own profitable online business. Remember that the volume of online shopping is constantly growing, so even small shop may well bring its owner a decent profit.

10th place - large household appliances

Large household appliances were bought in 2020 in the network not so actively, despite the more low prices. As before, people are accustomed to making large purchases in ordinary specialized markets. main reason- high purchase price and its size.

Buyers tend to buy expensive household appliances with clarification of all the nuances in detail, check the goods before buying for the absence of defects and the completeness of the product. In addition, in the supermarket you can consult with competent staff, ask questions about the operation of the goods.

9th place - tickets

Slightly more often than large household appliances, Internet users in 2020 bought tickets for various events and trips:

• concerts and shows;
• sports events;
• cinema and theater;
• railway, auto and air tickets.

Such ways of buying have helped many save time on travel and queuing. This method is quite convenient and practical.

On the 8th place - cards for payment for services

Top selling cards:

• replenishment of accounts for mobile communications, cable and satellite TV, Internet providers;
• payment for software;
• to pay for entertainment content of Internet services that sell applications for portable and mobile devices.

The convenience of using these services lies in the ability to make payments from home, sometimes without paying a commission.

7th place - clothes

The demand for buying clothes has grown, you can find any samples, types, sizes of a wide variety of models on the net. But still, for many it is still difficult to buy a thing over the Internet exactly in size and without trying it on. Many do not dare to buy, because they doubt that it will fit.

However, this problem is solvable. Most online stores do not require prepayment - if you do not like the item, you can not take it and not pay. In addition, the buyer has the opportunity to see product reviews left by other customers.

6th place - PO

Software it is easier to buy than clothes, it does not need to be measured, it suits everyone. Typically, the purchase of licensed software is made by commercial organizations, government agencies, users who are worried about the safety of their information.

The most popular were:

• Windows operating system;
• license for anti-virus software;
• office application packages Microsoft Office and etc.

5th place - product group for children

These products are more versatile, so buying them online is much easier. The choice of such goods is huge, the prices are reasonable. Children's products are structured, which greatly facilitates their acquisition.

4th place - cosmetics and perfumes

The abundance of these goods does not leave women indifferent. In addition, the cost on the Internet is often lower than in retail and the choice is wider. Facilitates online shopping by reading product reviews and professional reviews.

Perfumes are bought less often and mostly from trusted brands, as it is difficult to buy a new fragrance without using your sense of smell.

Download the free checklist 18 Ideas to Sell on Bulletin Boards Right Now

Top three sales

Third place- for mobile devices: phones, smartphones and tablet computers. This is due to a large selection, reasonable prices, safe delivery and, most importantly, warranty obligations.

Second place occupied by laptops and their accessories. The benefits are the same as for mobile devices. In addition, if some models or components for them may be missing in real electronics supermarkets, then everything is always available on the Internet and delivery is fast.

Top seller and the owner of the first place in the TOP of 2017 is electronics and small household appliances. These products are inexpensive, and the choice is huge: curling irons, irons, vacuum cleaners, hair dryers, meat grinders, scales, razors, etc.

• drones and quadrocopters;
• LED lightening;
• goods for hobbies;
• spare parts and accessories for cars;
• green tea.

Although they are not included in the TOP, practice shows that you can make good money selling such goods online.

conclusions

What makes a product the most bought online?

1. Price - most often they buy products whose cost does not exceed $600.
2. Universal qualities of the product - a large segment of buyers can buy the same product (laptops, mobile devices, TVs, etc.).

Home appliances will be better bought, as they are suitable for both men and women. Basically, this product does not depend on the age of buyers, their build and other characteristics that make a person interested in buying any product.

What makes a product the most bought online?

First of all, this is the price - most often they buy products whose cost does not exceed $600 (we recommend reading the article “ How to organize business with China?».

In addition, the universal qualities of the product matter, when everyone can buy the same product, regardless of gender, age and place of residence. This category of products includes laptops, mobile devices, TVs, etc.

Often, various fashion trends make their own adjustments to the statistics of online sales. For example, spinners and gyroscooters are now in fashion among the younger generation; sometimes certain types of toys or other goods for children come into fashion. If you “catch the trend” in time, you can also earn money on this. But do not forget that fashion is changeable, so the assortment of your online store should include not only fashionable novelties, but also goods that are in stable demand among the population.

According to marketing research, women buy online more than men, but in different categories goods, this ratio may be different. For example, electronics are more often purchased by men, while clothes and cosmetics are more often purchased by women. In addition, the beautiful half of humanity is more prone to impulsive purchases and responds more strongly to attractive packaging and enticing slogans. For this reason, sellers often use various marketing ploys to convince women to purchase their product.

As a rule, online purchases are made by young people under the age of 35, living in large or medium-sized cities, with an average or low income. If you want to know more about online stores, as well as other ways to make money on the Internet, you are here: 50 ways to make money online

Kim Ahan

Entrepreneur, investor
Co-founder of 6 companies
Author of a blog with an audience of over 400,000 people