Good evening, I want to tell you what happened to me, at the moment with the current employee of the Dixy company in Yaroslavl. Employed since February 1, 2018 as a regional manager in the Volga Regional Administration under the leadership of director Gabidulin Alexei Alexandrovich. During my work in the company, I made every effort to correct the situation in the sector entrusted to me, consisting of 8 stores. I reacted instantly to all working moments, tried to draw out the results, had no reprimands, penalties. Then it turned out that I went on sick leave and I was informed that the company had made decisions with me leave without explaining exactly how to leave. The sick leave was long, more than 2 months, during which time they called me on the phone and offered to write a letter of resignation of my own free will, although I still don’t understand how this could be done while being on sick leave. As a result, the management made a decision and hired another regional manager zhera, while I was on sick leave. As a result, the sick leave is over, I went to my workplace September 10, 2018 and here is the result. Director of the Volga Regional Administration Gabidulin A.A. called me and offered to write a letter of resignation, stating that there could be no other format for terminating the contract, stating that the company would not pay anything. In response to my refusal to write a letter of my own free will, it was immediately announced that I already have some kind of reprimand, about which I know nothing and I have not signed a single document, there was also an incomprehensible reaction to me about the unwillingness to continue the dialogue, how should I work as an existing employee, because the sector for which I am responsible has already been transferred to another to the regional manager. The solution to this issue was redirected to the territorial head, who also most likely does not understand how I should work further. I was completely disabled all resources, e-mail, corporate portal, PBI. An hour passed, the second went, the head of the security service came to the office Akimov P.N. and called me to a conversation, but at the same time he insisted that I leave my personal belongings and phone, otherwise the conversation would not take place. And the conversation did not take place, because. I refused to do so. What is going on? What are the methods? Throughout the civilized world, the termination process employment contract is not some egregious fact. At the moment, I am under pressure from my supervisors who are not ready for a dialogue on termination of the employment contract by agreement of the parties, who clearly decided that I would be fired under any article, the goal is clear, to squeeze me out by any legal methods and, at the same time, impose paperwork as much as possible. simple questions it is necessary to put it in the format of threats, indirect of course, but with a clear understanding that life will be spoiled for me. The situation hung in the air, all the leaders left for a strategic session. By the end of the working day, after contacting hotline I was still connected to e-mail. What's next .... I would very much like to reach an understanding in the situation and in a civilized manner, without prejudice to anyone's interests, to resolve the issue. Please pay attention to this fact and give, if possible feedback depends on a situation. Otherwise, I will have to defend my rights in court with the involvement of a lawyer.

"Dixie" - a popular network grocery stores, one of the three retailers in Russia. management company is OJSC "Dixie Group". At the end of 2015, its revenue amounted to more than 272 billion rubles.

The success of the company is due to the available pricing policy, developed network outlets and a wide range of products (2000-3500 items). In addition, in addition to the retail sale of goods of foreign and Russian production Since 2005, the Dixy chain has been developing its trademarks under the D brand. At the moment, there are more than 530 commodity items, the production of which is subjected to a thorough audit and quality control. The network staff exceeds 50 thousand people. Social, sports, corporate and training events are regularly held for employees.

History

The company was founded by Oleg Leonov in 1993 under the name "Uniland" and at first was mainly engaged in wholesale trade. A year later, the first retail store appears in Moscow, after which the network develops rapidly.

In May 2007, the retailer made an IPO on the MICEX and RTS, as a result of which it managed to raise about $360 million. In 2008, the founder of the group, Oleg Leonov, sells a controlling stake to the Mercury holding. The transaction amount is estimated at $600 million, the buyer's share was 54.4% of authorized capital.

In July 2011, Dixy became the owner of the Victoria retailer, thanks to which the combined chain became the third largest in the country. Some of the acquired stores were rebranded, in the Kaliningrad region the name "Victoria" was preserved.

Network structure

As of December 2015, the Dixy network is represented in 763 settlements Russian Federation. It consisted of 2,708 convenience stores, including the Megamart hypermarket chain operating in the Urals. total area retail space- 908 thousand m2. If considered in percentage terms, Dixy stores generate 81% of revenue, Victoria supermarkets - 12%, and Megamart - 7%.

Section 1. Open Joint-Stock Company(JSC) "Dixie Group".

« Dixie» is a Russian group of companies that owns one of the largest food retail chains in the Russian Federation. Group head structure - Open joint-stock company (JSC) « Dixy Group". The headquarters is in Moscow.

"Dixie" is the largest food retail chain in Russian Federation. The company's headquarters is located in Moscow. First name organizations- Uniland, which was founded in 1993 by businessman Oleg Leonov. Organization engaged in wholesale trade, and in 1999 the first outlet was opened in Moscow.

"Dixie" is one of the companies that received state support during the crisis in 2008. The organization currently manages 552 stores, 15 of which are Megamart compact hypermarkets. continues to develop. Dixy stores are mainly located in St. Petersburg, Moscow and the three largest districts Russian Federation.

Dixy has its own fleet of vehicles and several distribution centers located in key regions. Transport deliveries are established at a very high level, which allows us to constantly update with fresh products.

Dixy has been actively developing its own trademarks for several years, which allows it to offer customers a product at low prices without overpaying the manufacturer. At the same time, the quality of the goods sold remains high. Everything goods, how own production, and purchased from suppliers- meet all quality standards and are manufactured on high-tech equipment.

In addition, the company "Dixie" has extensive experience in Russian market. Dixy strives to optimize costs and improve performance. Before opening new shop chooses the place carefully and range depending on the needs of the people living in the area.

In Dixy stores you will find a huge selection of food and non-food products. Dixy retail chain is characterized by: modern system self-service, high quality goods, constantly updated range, modern equipment.

In addition, "Dixie" publishes a printed, constantly updated catalog in which you will find great deals for yourself and your family.

open joint-stock company (JSC)"Dixie Group"

History of the Dixie Organization. Organization "Uniland" (the former name of the Dixy Group of Companies) was founded in 1993, at the origin of the company, which was mainly engaged in wholesale trade, stood Russian businessman Oleg Leonov. The first retail store of the chain was opened in Moscow in 1999.

In 2004, the organization sold 30% of the additional cash issue of shares to portfolio investors - Citicorp International Finance Corporation, Cube Private Equity, Van Riet Capital and others for about $60 million. On May 18, 2007 "Dixie Group" held (Initial Public Offering) on ​​the Russian sites - RTS and MICEX. During the placement investors 10 million shares of additional emissions valuable papers and 15 million shares of current shareholders. In general, 41.67% of the increased authorized capital of the organization was put up for sale. suggestions- $14.40 per share, this corresponds to the lower limit price range. Overall volume raised funds - $ 359 million. The underwriters were "", Investment and Deutsche Bank. The order book was oversubscribed 1.39 times.

In early 2008, Oleg Leonov sold his stake in the company (a controlling stake) for about $600 million to the Mercury holding, Russia's largest distributor of cigarettes.

At the end of December 2008, Dixy was included in the list of companies that received state support in period « crisis».

In May 2011, the rebranding of the organization began. Pavel Kabanov, known as Klara Zakharovna, became the face of the new commercials.

In early February 2011, it became known that the shareholders of Dixy had agreed with the owners of the Victoria chain of stores to purchase the latter. As expected, "Dixie" will pay about 20 billion rubles. (excluding Victoria's debt). As a result of the agreement, the Mercury group (the main owner of Dixy) will receive 50% plus 1 share in the combined company, and the current owners of Victoria will receive a little less than 15%. According to analysts, as a result of the merger of enterprises, a retailer will be created, which will take the third (fifth, taking into account foreign chains) place in the Russian Federation in terms of revenue. The deal was closed in mid-July 2011.

In May 2011, it was additionally announced that the discounters Kvartal, Deshevo and Semeynaya Kopilka, owned by Victoria, would be renamed Dixy stores (with the exception of the Kaliningrad region), and supermarkets under the brand name " Victoria” (19 stores) will keep the sign.

Dixy Group of Companies is one of the leading Russian companies retailers of food products and goods daily demand. The company specializes in the development of universal retail stores convenience store format in Moscow, St. Petersburg and in three federal districts of Russia: Central, North-Western and Ural, as well as in the Kaliningrad region, which together account for more than half of the volume of retail market food and consumer goods in Russia.

In May 2007, the firm held IPO on the RTS and MICEX in the amount of about US$ 360 million. Shares of the organization are included in the calculation of indices RTS and MICEX: sectoral index consumer goods and retail (RTScr) and index shares of the second tier RTS-2 (RTS2), as well as in the calculation of the sectoral "MICEX index - consumer goods and services" (MICEX CGS).

A controlling stake in JSC "Dixie Group" is owned by a diversified holding The Mercury Group of Companies (according to the results of 2010, the consolidated turnover of the Group exceeded 15 billion US dollars), the main assets of which, in addition to the Dixy Group of Companies, are:

trade organization "Megapolis" (the largest distributor of consumer goods in the Russian Federation, at the same time being one of the world's largest distributors of tobacco products);

JSC "SovInterAvtoService" is one of the largest motor transportation companies in the CIS with more than thirty years of history of road transportation within the Russian Federation and across Western and Eastern Europe and Asia;

OJSC "Turboholod" plant (creation of turbo-expander units for the oil and gas industry);

OJSC "Plant im. V.A. Degtyarev” (production of civil and military equipment).

The first Dixy store was opened in Moscow in March 1999; at the same time began their work retail stores "MEGAMART" in Yekaterinburg. Since 2000, the development of the Dixy chain of stores in St. Petersburg began. The company initially focused its activities on serving the mass segment of consumers in the most popular economic format in the Russian Federation. As a result of rebranding and repositioning, Dixy is developing stores of the "neighborhood" format, which implies a higher level of service, an appropriate assortment and strict quality of goods sold.

The Dixy organization is rapidly developing and expanding the geography of its presence, opening new stores in various regions of the Russian Federation. The organization successfully develops various store formats within the modern supermarket format, which allows for dynamic growth sales by reaching a wider range of customers with a variety of consumer preferences and incomes.

Building a business in each new region, in each new city, we bring to the development of our corporate culture, our attitude to business, the values ​​of our business - honesty, decency and openness. The organization attaches great importance to customer loyalty, striving to constantly provide low prices, wide range of, fast and friendly service.

Range and quality. The range and number of items for each store is selected taking into account the specifics of consumer demand in a particular region. Much attention is paid to cooperation with local producers and suppliers, which allows us to quickly resolve issues of supplying store chains with fresh locally produced goods.

and distribution. The organization created efficient system logistics and distribution of goods - for supplies The stores use eight distribution centers with a total area of ​​over 127,000 sq.m., located in the key regions where Dixy stores operate. The organization also has its own fleet of vehicles, which allows to optimize transport expenses and ensure timely delivery of products to stores.

Technology. The organization actively applies modern Information Technology, including automated system management of the entire Aldata gold system distribution cycle, used by Carrefour, Tesco, Ahold and Casino, which helps to increase the efficiency of all operational business processes, reduce expenses and an increase in inventory turnover.

Marketing. Caring for customers is the main value and basis of the strategy trading network"Dixie". The organization strives to know everything about the tastes and preferences of its customers in order to meet their expectations as much as possible, to be as close as possible to their lifestyle. In any aspect, from a level that is comfortable for customers prices before placing stores in the most convenient places, from a balanced assortment to a high level of service, the organization strives to meet the expectations consumers about modern retail. Weekly promotions are aimed at creating even more attractive conditions for buyers and allow firms to achieve the highest levels of target audience loyalty in the industry.

Own trademarks . For several years, Dixy has been actively developing the production of goods under its own trademarks (trademarks) offering customers quality products at the best prices. These are food and non-food brands well known to customers, such as Polnaya Krynka, Selo Kuvshinkino, Odarka (dairy gastronomy), Favorite Traditions, Tozhinki (grocery), Vegetable Family (frozen vegetables). and vegetable), "Fruit Parade" (juices, nectars), "Figaro" and "Vertex" ( non-grocery goods), as well as many others.

Goods under own trademarks Dixy chains are produced by leading Russian manufacturers according to unique patented recipes in compliance with all the requirements for technology and quality (products undergo a thorough control quality both at all stages of production and in independent accredited laboratories), and are presented in several segments that meet the needs of target groups of buyers: "Affordable", "Quality products for the whole family", "Organic Life".

Strategy. "Dixie" has considerable experience work on the market of the Russian Federation and advanced business technology that allows us to successfully implement a large-scale development program. The firm is constantly striving to optimize operating costs and improve overall performance, as well as ensure business sustainability through diversification of suppliers and product mix.

Dixy is well positioned for future growth and has a long-term goal of becoming a leader in industries in the format of convenience stores in terms of operating efficiency, work technologies, customer and employee loyalty and, as a result, in volumes sales.

Marked with the sign "ORGANIC LIFE" private label products - healthy food.

Products with the "Organic Life" badge on the packaging are offered to a wide range of customers who pay special attention to their diet, choosing high-quality, healthy and organic products. These products take into account modern trends: they are functionally useful, easy to use, produced under special control over compliance with technologies and quality characteristics.

Marked with the sign "Quality products for the whole family" goods of private label - analogues of brands.

Products marked with the "Quality products for the whole family" badge are analogues in their quality characteristics of products of well-known national and international manufacturers. At the same time, retail prices for them are 15-25% lower than the prices for goods of similar quality of well-known brands due to the fact that their cost does not include significant advertising and promotion costs.

Marked with the sign "FAVORABLE"

Goods with the "FAVORABLE" icon are widely represented in many product categories and are the most popular in their categories and are represented by both food and non-food products. Goods with this sign will always have the most attractive prices for buyers with guaranteed good quality, as they are produced in compliance with all standards, technical regulations and GOSTs. It's really PROFITABLE goods for buyers who prefer good quality at a reasonable price.

Owners and management. Shareholders of the organization: holding GC "Mercury" (54.4%, controlled by businessman Igor Kesaev), founders of the Victoria trading network (Alexander Zaribko, Nikolay Vlasenko and Vladimir Katsman) - 13.1%, free float - 32.5%. Market as of mid-June 2011 - 47.7 billion rubles.

— Ilya Yakubson. Shareholders of the company: Mercury Group (54.4%, controlled by businessman Igor Kesaev), founders retail network "Victoria" (Alexander Zaribko, Nikolay Vlasenko and Vladimir Katsman) - 13.1%, in free circulation - 32.5%. Market capitalization as of mid-June 2011 - 47.7 billion rubles.

The president— Ilya Yakubson.

As of April 30, 2010, the firm operated 552 stores (including 529 Dixy grocery discounters, 15 Megamart compact hypermarkets and 8 Minimart economy supermarkets). By data as of June 2011, taking into account the absorbed Victoria network, the total number of stores was 944; On September 21, 2011, the thousandth store was opened.

The Dixy chain is characterized by a relatively high level of losses from food spoilage and theft (2.1% proceeds in the 1st quarter of 2011 against the average industries

Dixy (DIXY) is

Dixy (DIXY) is

Dixy (DIXY) is

Sources

Wikipedia - The Free Encyclopedia, WikiPedia

irecommend.ru - Reviews of everything

orabote.net - About work

moscow-hypermarket.ru - All about retail chains

During this time, the company's revenue has grown more than five times - for the current year, according to the forecasts of Dixy Group itself, it will amount to 274.8 billion rubles. In addition, according to the results of 2014, Dixy for the first time overtook the German Metro Cash & Carry in terms of revenue and rose from fifth to fourth place in the rating of the largest grocery retailers according to INFOline-Analytics. In 2014, the total revenue of the Dixy group of companies amounted to 229 billion rubles.

“Ilya Yakubson was invited [to Dixy] to collect a single company and increase its growth rates,” a source close to the company explained to RBC. “Now we need someone to make it more efficient.”

Dixy's financial results in 2015 were not very successful. Of all the public grocery retailers, according to the results of the first nine months of this year, Dixy outstripped only O'Key in terms of revenue growth: Dixy's sales increased by 19.8%, to 197.4 billion rubles, and O' key" - by 5.6%, to 114.6 billion rubles. (for more details, see the chart). only by 3.8%, while traffic fell by 4.3%.

IN Lately Dixy made some mistakes, Mikhail Burmistrov, General Director of INFOLine-Analytics, believes. In particular, the company rather quickly increased the share of private labels (PL) in the assortment, and this could cause consumers to feel that the supply was narrowing, Burmistrov cites an example.

Anti-crisis manager

In September of this year (Pyaterochka, Crossroads, Karusel). Executive Director Stéphane DuCharme, who has held this position since the summer of 2012, has been nominated for the position of Chairman of the Supervisory Board of X5 Retail Group. new CEO the company was Igor Shekhterman, who since 2013 headed the Nomination and Remuneration Committee at X5. RBC sources close to the company's supervisory board noted that Ducharme's appointment to the post of head of X5 was initially temporary: he was tasked with getting the company out of the crisis and changing operational work.

The goal is 6 thousand stores

The decision to appoint a new president of Dixy was prepared long before the announcement, Mikhail Burmistrov knows. According to him, after the New Year, Yakubson will deal with issues related to new strategy companies. The fact that recently Igor Kesaev, Ilya Yakubson and Sergey Belyakov jointly developed a new five-year development strategy for Dixy Group of Companies, which will be adopted in 2016, is also known by a RBC source close to the company.

The presentation that Ilya Yakubson presented to the company's suppliers in October 2015 (available to RBC) contains Dixy's plans until 2020. Changes are provided for each of the divisions. The main thing is that changes in the assortment, optimization of promotions and the creation of a personalized loyalty program, improvement of price positioning and changes in the interior of stores are planned. Victoria will update its assortment and introduce new products, use cross-merchandising and expand the zone of fresh products (fresh products). Megamart hypermarkets are also subject to change: renovation will be carried out appearance stores and changed the display of goods. Stores will use an auto-order system, and monitoring of the presence of goods on the shelf will be strengthened. By 2020, judging by the presentation, the group plans to collectively increase the number of chain stores from 2,667 (as of the end of November 2015) to 6,000.

Group of companies "Dixie"(MICEX: DIXY) is one of the Russian companies in the field of retail trade in food and consumer goods. The company specializes in the development of convenience store format "convenience stores" in Moscow, St. Petersburg and in three federal districts of the Russian Federation: Central, North-Western and Ural, as well as in the Kaliningrad region, which together account for more than half of the volume of retail market of food products and consumer goods in Russia.

Performance indicators

2017: Revenue of 282 billion rub

As at 31 December 2017, the Group operated 2,703 stores, including 2,534 DIXY convenience stores, 128 Victoria stores and 41 Megamart and Minimart compact hypermarkets; DIXY Group stores operate in 753 cities and towns in the Russian Federation.

The geography of the Group's activities covers four federal districts of Russia: Central, Northwestern and Urals, as well as Kaliningrad and the Kaliningrad region.

In 2017, the total revenue of the DIXY Group of Companies reached RUB 282 billion.

2016: Revenue of 311 billion rub

In 2016, the total revenue of the DIXY Group of Companies reached RUB 311 billion. Shares of PJSC DIXY Group have been traded on the Moscow Exchange since 2007.

• 2,802 stores, including 2,646 DIXY convenience stores,
• 116 Victoria stores and
• 40 compact hypermarkets Megamart and Minimart.

DIXY Group stores operate in 778 cities and towns in the Russian Federation.

History

2017: Interview of TAdviser with the Chief information officer Vladimir Muravyov

2014: No. 4 on food sales in Russia

In 2014, Dixy, owned by Igor Kesaev and Sergey Katsiev, co-owners of Megapolis, the largest cigarette distributor in Russia, for the first time managed to overtake the German Metro Cash & Carry Russia in terms of revenue, follows from Infoline data. In previous years, Dixy occupied the fifth place in the ranking of the largest Russian food sellers, but at the end of 2014 it is already in 4th place and is second only to the market leaders - Magnit, X5 Retail Group (Pyaterochka, Perekrestok "And" Carousel ") and" Auchan ".

Dixy Group has been in the top 5 since the acquisition of Victoria Group in 2011. The goal is to enter the big leagues Russian retail has long been completed, says Ilya Yakubson, president of the Dixy Group of Companies. “But, of course, the fifth always strives to overtake the fourth, and we are glad that in 2014 we finally managed to do this,” he rejoices. The gap with Auchan in terms of revenue is almost twofold. There is no goal to overtake a competitor, Yakubson admits: “The goal is profitable business growth.”

Dixy's sales growth in 2014 accelerated to 27% against 22% in 2013. Metro's revenue grew twice as slow as Dixy's - by 13%, Infoline calculated.

Dixy is set to double last year's revenue by the end of 2017, Yakubson said.

“In the medium term, we will continue to open stores in the regions where we already have a presence, as well as expand the map of presence in the territories that can be served through the existing structure of the network's distribution centers,” the top manager added.

In 2015, the Dixy chain will grow by 500 stores, thus increasing by 20%.

The situation in 2014 was in favor of discounters and convenience stores, says Infoline CEO Mikhail Burmistrov. After the food embargo and the devaluation of the ruble, consumers are forced to save. And so they switch from non-chain retail and small chains to larger and more competitive discounter chains, continues Burmistrov. By the end of 2014, this became especially noticeable: December sales of Dixy convenience stores jumped by 39.1%. The main competitors in this format - Magnit and Pyaterochka - also saw a sharp increase in revenue in December, while hypermarket chains recorded a slowdown in growth rates, some even lost customers.

2011: Acquisition of Victoria Group

2011 - Acquisition of the Victoria group of companies. As a result, the DIXY Group of Companies ranked third among national retail operators in terms of turnover, retail space and number of stores.

2010: Centralization of operations

2009-2010 - Centralization of operations, implementation of a new IT system for managing the supply chain and inventory across the company.

2008: Mercury Group acquires 51% of Dixy

In 2008, Mercury Group acquired a controlling stake (51%) in Dixy.

2007: IPO in Russia for $360 million

In 2007, an initial public offering (IPO) of Dixy shares took place on Russian RTS platforms and MICEX, during which $360 million was raised.

2006: The consolidated revenue exceeded $1 billion

At the end of 2006, the consolidated revenue exceeded $1 billion.