Many citizens of our country regularly buy various goods in online stores. Behind Lately online sales increased by 40%. After a thorough analysis of the range of the most popular electronic trading platforms, we present to your attention the statistics of 2018 on what is most often bought on the Internet.

Books

If you believe the statistics of 2018, the most popular product on the network is books. Many large stores, both in our country and abroad, began with the sale of this category of things.

The main advantages of buying books online:

• Simplicity and low cost of delivery;
• Affordable price;
• Wide range of.

Buying books online is fast, convenient and cheap. In addition, their choice is limited by the assortment of a regular bookstore. Here you can buy both a school textbook and art classics or children's literature. Your purchase will be carefully packaged and delivered to the specified address. Books can be safely added to the list of the best-selling goods on the Internet. Even despite the advent of tablets and the availability of electronic versions of books, paper editions are still in demand. Many people want to flip through the printed pages in the old fashioned way, to smell them, this is a kind of ritual.

Cloth

The network offers a huge range of outfits. What is the most bought on the Internet?

• Trousers. It can be both summer and winter models (depending on the season) made of various materials. Practical and high-quality trousers are included in the list of the most frequently bought goods on the Internet;
• Blouses and tunics. There are not many such things, so they are always in demand;
• Dresses. This type of clothing is present in the wardrobe of every woman, so dresses are sold well online;
• Skirts. Classic monophonic or flying multi-colored. A variety of models presented on electronic trading floors, strikes the imagination of the most demanding customers, so they prefer to shop online;
• Among the frequently purchased goods on the Internet, I would also like to highlight jackets, sweaters, jeans and other fashionable clothes. But where people most often buy things via the Internet is in small towns and villages. Such settlements no malls and big stores clothes, so they shop online.

Kids' things

Many netizens who have children order clothes and toys for them in online stores. Let's see what is most often bought on the Internet for children.

According to statistics, the most popular categories of children's products are strollers, cribs, playpens and tables for feeding. Also often consumers are looking for diapers and wet wipes. For children preschool age buy educational toys and various interactive games. In addition, it is profitable to buy bottle sterilizers, warmers, yogurt makers and more on the Internet.

Digital technology

If we talk about what is most often bought via the Internet, we cannot ignore digital technology. And there are several important reasons for this:

• Saving time. You can find any model of phone or tablet in the catalogs of online stores, so you don’t have to waste your time looking for the right option;
• The range of online stores is striking in variety. You can find thousands of different models of gadgets on the network;
• Almost every electronic store has a department of related products;
• Prices on the Internet, as a rule, are much lower, especially if the equipment is sold from the manufacturer;
• There are frequent sales online. Discounts on outdated models sometimes reach 50-70%.

Goods for sports and fitness

Aspiring entrepreneurs who want to start trading online are often interested in what products are most often bought on the Internet? In addition to children's things and digital technology, people who lead a healthy lifestyle often shop online. Recently, it has become fashionable to play sports, so the demand for equipment and clothing for training is constantly growing.

Some people prefer to exercise at home. Such training is much cheaper than going to a fitness club. If you purchase a simulator, you can not worry about buying a subscription to the gym. Online stores of goods for sports and outdoor activities amaze with a variety of assortment. Here you can find everything you need. Sports items are exactly what people most often buy on the Internet, because it is really expedient.

Furniture

Furniture is on the list. Buying a closet or sofa online is not new. You no longer have to travel around the city in search of suitable furniture, because the Internet presents wide range of products from both domestic and foreign manufacturers.

Many consumers believe that buying furniture online is not only convenient, but also profitable. You will not be able to find such a range of quality goods at affordable prices in any city store. You can slowly study the information about the model you like, and read the reviews of other buyers. At the same time, no one will stand above you and impose what does not suit you. If you type in the search box that people often buy on the Internet, one of the first places in the list of goods will be occupied by furniture. And this is not surprising, because buying it online allows you to save a decent amount. Money.

Accessories for needlework and hobbies

Recently, many people have become engaged in needlework. Handmade is not only a tribute to fashion, but also a great opportunity to show your creative abilities. To understand what most often people buy online for needlework, it is necessary to highlight the most popular areas of activity in the field of handmade. This:

• Decoupage;
• Embroidery;
• Knitting;
• scrapbooking;
• Pottery;
• Bijouterie.

Of course, when a person orders a product through Internet materials, he may not guess a little with its texture or color, but a good craftsman can find a use for any raw material.

Goods for pets

Online trade accounts for more than 20% of the total turnover in our country. Both buyers and entrepreneurs are interested in small wholesale sales. If you figure out what goods are often bought online, then basically these are the most popular products or highly specialized niches. For example, various pet products are very popular among online consumers.

Pet stores on the network are created so that a person can save their free time. Regular stores have a small assortment, so you can't always buy everything you need. In addition, online shopping can be done without leaving home. It is enough to order the desired product, pay for it, and your purchase will be delivered directly to your home, at a convenient time for you.

The most important advantage is the delivery of orders to your home. Now you can, without looking up from important matters, buy healthy and tasty food for your pets. Pet products online are 15-20% cheaper. This is the best option for buying food and accessories for your pets.

Appliances

Many entrepreneurs who have heard about the benefits of online trading often ask the question whether it is worth buying an online store in order to trade in it. household appliances. According to experts, at the moment our compatriots prefer to make such purchases in shopping malls. But the volume of online sales is constantly growing, so it makes sense to open your own online store and start promoting it.

If you pay attention to the list of what people often buy on the Internet, you will notice that Appliances occupies not the last place in it. Experienced entrepreneurs who have been trading online for a long time recommend starting their activities with a single item of goods and gradually expanding the range.

Cosmetics and perfumery

According to the results of sociological surveys, what girls most often buy on the Internet can be divided into the following groups:

• Cloth;
• Shoes;
• Present;
• Goods for creativity.

But cosmetics and perfumes are the most popular among the fair sex. In specialized stores, customers often face problems such as too high prices, a small assortment or poor quality of goods. In this regard, many girls and women began to order cosmetics and perfumes on the Internet.

The main advantage of virtual boutiques is that you can buy things here at any time of the day or night. All orders are processed automatically, and purchases are delivered to all regions of the country.

As is known, quality cosmetics and perfumery costs decent money, so before buying such a product in an online store, you need to make sure that you are dealing with a reliable supplier. This will help you with customer reviews that can be found online in specialized forums.

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Expert opinion

The contents of the consumer basket may change under the influence of the crisis. It is profitable for people to buy various goods on the Internet, because their cost is lower than in the market.

Decrease in salaries and increase in tariffs for public Utilities led to the fact that more than 45% of the income of the inhabitants of our country is spent on drinks and food. This indicates that the policy of eating money is firmly rooted in the minds of our citizens.

The unstable economic environment has affected everyone in different ways: some types of businesses have suffered more, others less, for others, new prospects have opened up. According to open statistics, one can trace the main trends and draw conclusions: in which area it is most profitable to open a business now, and what is better to refrain from.

Crises come and go, but you always have to work. What business is in demand now, where to look promising niche? Even though the index business activity SMB shows a decrease (Fig. 1), the number of individual entrepreneurs in Russia has increased. According to Kommersant: as of December 2015, their number was 3,643,911 against 3,534,516 for the same period in 2014.

Figure 1. Dynamics of the index of entrepreneurial activity in 2014-2015. According to public organization SMB "Opora Rossii".

The decrease is mainly due to a drop in sales and investment: the share of trade in small businesses is more than 40%. You should not focus on the average "temperature in the hospital", so let's take a closer look at how the situation is developing in three areas:

Main directions in trade

Negative influence crisis on retail is obvious: a decrease in income, a savings model of behavior, the transition of buyers to cheaper goods. The last factor was not negative for everyone. Networks of the “all at one price” type are expanding, including actively moving into remote regions (“Fix Price” franchise); commission trading revived. According to the study of the "Shop Store" group, as of October last year, stagnation was observed in the trade sector (Fig. 2, 3).

What entrepreneurs are complaining about:

1. drop in sales is noted by 76% of respondents;
2. 55% of retailers were forced to raise prices;
3. increased the cost of rent, property tax.

On the whole, the mood is pessimistic, and it is hardly worth expecting a revival of consumer demand in the near future. But on a sectoral basis for industrial goods, the decline is not the same, which is clearly seen in Figure 3. For individual commodity items, the position of the index is above average.

Summary. The luxury consumer goods (and services) market shows little or no change. Segment "economy" class - not developed. It requires a special ability to organize profits at low prices, low costs and margins, which not many people have (a successful example of "Fix Price"). In recent years, trade has been most active in the segment of the middle class, and it is precisely this part of the population that has experienced the greatest decline in real incomes.

How is the current crisis different from previous ones? Opinion of Yevgeny Butman, a serial entrepreneur since 1990 (Forbes interview). "The crises of 1998 and 2008 were instantaneous - everything fell, depreciated, froze. Ah! We looked: everything is not so scary. They lifted it, washed it, glued it and moved on. And now, it's completely different. Imagine that you put a frog in a saucepan, and increase the temperature by a degree every hour. The frog will boil itself without noticing it. There seems to be no crisis, but this very heating is going on. We and our business are like this frog."

Market of paid services

In the service sector, the situation is different. According to Rosstat, a general decrease in consumption in terms of prices was noted, but it does not look like a "collapse" (Fig. 4). As of November 2015, the share of paid services in the total expenditures of the population even increased - 20.8% (in 2014 - 19.9%).

Analyzing indicators for certain types services (Table 1), it is easy to see that the crisis has a positive effect on the craving of citizens for sports, culture and healthy lifestyle life.

Promising trends in the service sector

• Tourism- on domestic routes, agro-tourism. In order to save money, many go on vacation on their own: it is no coincidence that there is an increase in the hotel industry. The niche for the organization of mini-hotels, catering points, parking lots, hostels is expanding - along highways and in places of mass "wild" recreation.
• Outsourcing of all kinds- large and medium-sized companies save on personnel, marketing, IT services, education. Small businesses take advantage of these difficulties by offering low-cost services, products, and services. Leader - IT-sphere: mobile applications, website builders, analytics, landing pages.
• Medical, health, sports services- in this market a clear increase in demand. If someone thinks that this is too narrow a professional niche, he is mistaken. Below is an interesting example.

Sale of medical services from Germany

Alexander Bortenev and Roman Prilipko organized an online service for medical consultations by doctors from Germany. Analyzes, MRI and CT images are sent for examination to doctors who carry out diagnostics, recommend additional examinations, and a treatment program. The results are received within 4 days.

In January 2015, a website was created, a month later an office was opened in Magnitogorsk, then in Chelyabinsk. In total, up to 50 orders per month are received through offices and the website, the amount of revenue is up to 800,000 rubles per month. Entrepreneurs plan to recoup their investments (about 5 million rubles) within a year and a half.

Summary. People have not stopped using the services, only the choice is made in favor of cheaper ones, in priority - children's needs. Cost reduction occurs due to the "cleaning" of the main service: coffee breaks, bookings, field consultations are excluded. The rental of expensive machinery and equipment is gaining popularity: cars, bicycles, ski equipment, exercise equipment.

Production

The manufacturing business shows the most optimistic activity index compared to other activities. The sanctions forced large manufacturers to look for replacements for imported components, materials, and products. For small businesses, there are opportunities to serve large enterprises. According to the portal TIU.RU (trade in machine tools and equipment for SMEs) for the first 9 months of 2015 total amount sales revenue exceeded the level of the previous year by 20%.

1 Food production.

Large retail chains: "Crossroads", "Pyaterochka" ( Retail Group) in 2015 signed new contracts with 800 suppliers. The share of Russian goods more than doubled compared to 2014. For many product groups, it has reached the level of 90-100%. "Dixie" - imports fruits and vegetables from the south of Russia, Tula, Moscow region; 90% of dairy products are Russian and Belarusian.

Russian "camembert"

The family enterprise "Nikolaev and Sons" (Krasnodar Territory) increased cheese production in 2015 by 10 times. The business was started 4 years ago, it was planned to develop Italian, French "premium" varieties. In total, the line consisted of 12 varieties. With the introduction of the embargo, the company reduced them to 4, Camembert Lefkadia became the main product in demand. Blue cheese was the first to leave the shelves - retailers stood in line. Selling prices start from 1.1 thousand rubles per kg, they did not increase during the year. It is supplied to retail chains: "Azbuka Vkusa", "Magnet", "Lenta", "Crossroads", geography - more than 10 cities.

2 Innovative technologies.

Investors and large enterprises now they are more willing to support Russian developments that have been lying on the shelves of research institutes for years. Scientists are not good at promoting their new products, looking for customers, and setting up the production of prototypes.

Helmet for miners and rescuers with "Wi-Fi"

In August 2015, SPF "Granch" (Novosibirsk) announced a new development: a helmet for rescuers and miners, equipped with a search system, a thermal imager (allows you to see through the smoke), a video camera, means of communication with the control room. While an agreement has been signed with the Ministry of Emergency Situations, the first samples are also being delivered to neighbors - to the mining Kuzbass. High-tech development has no analogues in the world, interest in it was shown in Germany. Is it worth saying what a foreign contract means now.

3 Highly specialized niches.

Many large productions they need components, which are unprofitable, troublesome to produce. They willingly outsource such tasks to small businesses. There are always unoccupied places in this niche.

Necessary little things

An object that slightly resembles a toy excavator is a metal sieve for crushed stone. It is produced at the Gorny Tekhsnab Holding enterprise (Elektrostal). This crushing and screening equipment is in demand in the mining industry, in quarries. Production began five years ago, and in 2015 they began to supply products to Belarus and Kazakhstan. In 2016 - it is planned to conclude agreements with Uzbekistan, Tajikistan. Production is expanding, new equipment is being purchased.

4 Products for export.

Everything that can be produced for export must be produced and sold. It interferes with the lack of information, the problem of finding buyers. There are special structures where you can get advice on these issues: "Russian Export Center", "Excar".

The Export Operations Insurance Agency (EXIAR) announced the results of 2014. The number of exporters among small and medium enterprises amounted to 13,500 firms by the end of the year, an increase of 27%. Of these, 85% are in remote regions. In Primorsky and Khabarovsk Territories, growth is about 2,000%, in Murmansk region- over 4,000%, In Moscow - 139%.

Non-standard approach.

Importing goods from China is a common thing for many entrepreneurs. The small enterprise "Zaitsa" (Khabarovsk) signed contracts for the supply to China and Korea of ​​the most common product - ice cream. Interestingly, in the city itself, imported products from Moscow and Tomsk prevail. According to director Ilya Amirkhanov, the Chinese were very surprised by our initiative. Nevertheless, 18 tons have already been exported to China, and 5 tons ($40,000) to Korea. The Chinese respect imported food products. According to surveys, more than 50% of buyers consider them to be of better quality and are willing to pay for it.

The lower price segment of ice cream (locally produced) in China includes items up to $1.5 (per serving). About 30% of buyers choose more expensive, imported ones. The American brand "Haagen-Dazs" is sold for 2 times more than at home - $5-7. In 2015, the Latvian form of Food Union (after the closure of the Russian market) supplied 12 tons of product to China. The price of a serving was set on the advice of the Chinese from $3 to $6. Sales figures exceeded those of European outlets by 300%.

Conclusions. There is no unequivocal answer to the question of what kind of business is in demand in Russia now. There are successful examples in different industries. Key positions are occupied by wholesale and retail food, inexpensive goods, food production; transport; services in the IT field, medicine, individual educational, cultural and sports projects. In any case, those leaving the market are being replaced by those who offer a new, more convenient, profitable solution.

According to experts, trade is the most promising direction entrepreneurial activity, which allows you to get a good profit even for a beginner. But before opening a store or any other trading enterprise, it is necessary to study the demand for a particular product. This approach will minimize risks at the stage of business formation. What products are most in demand during the crisis, we will try to determine in this publication.

Choice of direction of activity

Every novice entrepreneur must understand that the profitability of his business largely depends on the choice of the field of activity. If you decide to trade, first of all take an interest in what is in demand in 2019. Experienced businessmen recommend focusing on a product that you are familiar with, so as not to waste time learning all the nuances of this business. All you need is knowledge about what product is in demand in Russia.

If carefully analyzed market demand last year, it can be understood that most often people buy food. For example, some citizens use mayonnaise as a dressing for dishes. This means that many consumers will have this popular product on their check. Mayonnaise is one of the products that are in great demand and the need for it is constantly growing.

Purchase statistics

If we talk about industrial equipment, then there may be several options. On the one hand, the profitability of many enterprises is significantly reduced, so their owners cannot afford to invest in new equipment. But on the other hand, in a difficult economic situation, crisis production begins to flourish. This is a great time to build new plants and factories. In this business, you need to focus on equipment that can produce high-quality competitive products. But what demand in Russia in 2019 will begin to grow for sure is for used equipment. There will also be a significant increase in the need for services for the maintenance and repair of various equipment.

Not bad experience difficult times enterprises that sell high-quality inexpensive auto parts. Many citizens refuse to buy a new car, so they have to buy spare parts to keep their old car in good condition. It is worth noting that in 2019 the demand for goods related to cars will be large only for the most popular items, for example, anti-freeze or oil. But car cosmetics and expensive accessories will gather dust on store shelves, waiting for better times.

In any case, the first places in the ranking of goods in demand in 2019 will be occupied by food and budget clothing and footwear, both for adults and children. The list will continue with services that allow people to save or keep what they earn. Also in the ranking of demand for goods and services in 2019, gold and jewelry will definitely be present.

Expensive or cheap?

During a period of economic instability, there will be a demand for expensive goods and services. Wealthy citizens convert their assets into foreign currency, so the fall of the ruble does not affect their well-being. In addition, rich people usually do not save on habits.

The middle price segment will be less in demand, since the middle class suffers the most from the crisis. Due to a significant reduction in income, this group of the population is switching to cheaper goods, therefore trade enterprises Selling products at average prices will lose some of their customers. If we talk about what product is in the greatest demand, it is budget products and services, for example, cheap food, clothing, alcohol and recreation.

If you decide to go into trading, study the demand for goods in 2019 and decide in which direction you will work: will you focus on satisfying the needs of rich people or supply cheap goods. You should also not forget that there is a high level of competition in the low-price segment, so you need to make an assortment of inexpensive goods of medium quality. It's time to forget about intermediaries. If you want to make good money, buy products directly from the manufacturer. Now let's try to figure out which product is in greatest demand in Russia. To do this, consider each group in more detail.

Food

Cloth

It is unlikely that anyone will turn away from new clothes, therefore, even during a crisis, a large part of the population's income is spent on buying clothes. Previously, many of our compatriots bought expensive luxury branded items. Recently, the interest of buyers has switched to cheaper clothing and accessories.

Experienced entrepreneurs, who constantly monitor which products are most in demand, update the assortment, adding inexpensive, fast-selling products to it. At the peak of popularity - cheap quality products from little-known brands, as well as stock and second-hand clothes (second-hand).

Personal care products

Thinking about what is now in demand in the market, personal care products should be noted:

1. Shampoos;
2. Toothpastes and brushes;
3. Decorative cosmetics;
4. Deodorants and more.

This is not all that is in demand. As a rule, the attention of buyers is attracted by inexpensive products that save money, for example, shampoo + balm or moisturizer for the body and face. This must be taken into account when forming the assortment of the outlet.

Household products

Due to the decrease in purchasing power, many Russians have to give up entertainment. People prefer to cook at home, so restaurants and cafes are empty. Also suffer losses and companies that offer food delivery and takeaway. For some citizens, cooking various dishes is a hobby. About 19% of such people total strength the population of our country. In this regard, sales volumes in the market of semi-finished products and ingredients for gourmet dishes began to grow. By the way, last year the demand for bakery products, but the sales of ingredients for their baking, flour and yeast, increased by 15%.

To stay afloat, retail outlet owners will have to compete fiercely. If you want to be successful, constantly monitor the market to find out which products are in the most demand, increase seasonal sales and optimize your costs.

Medicines

Continuing the conversation about what is now in demand among people, I would like to separately note the various drugs. They are essential goods, so sales of such products do not fall even in conditions of economic instability.

It is most profitable to open a highly specialized pharmacy, for example, an economy class or for the sale of domestic medicines. The drug business is characterized by stability and the absence of any seasonality. If you identify what is in demand and organize your business in such a way that your pharmacy stands out from the competition, consumers who are tired of the huge number of different offers will go to you.

farm products

According to the results of sociological research, in 2016 the number of customers in chain supermarkets significantly decreased. This is due to the fact that many citizens of our country prefer shopping in the market. Here you can buy natural and really high-quality products at affordable prices.

After the introduction of sanctions, the country has become less imported fruits, vegetables and meat. They have been replaced by farm products that outperform similar mass-produced products in terms of quality. Therefore, if we talk about what products are in demand in 2019, we can safely say that these are domestic farm products.

Alcohol and cigarettes

During the crisis, the consumption of various goods is reduced, cash reserves are reduced and, in general, the standard of living is falling. It is difficult for entrepreneurs working in the field of trade to determine which goods are currently in demand. But there are products for which people do not spare money even in a difficult economic situation. These are alcoholic beverages and cigarettes.

Scientists have provided quite interesting data - during the crisis, people visit drinking establishments more often and drink more alcohol. According to the results of the studies, some citizens can save literally on everything, even on toilet paper, but not on alcoholic products. Consumers can buy cheap liquor instead of expensive cognac or wine, but they will not give up alcohol. High-quality alcohol is bought by wealthy people. Undoubtedly, in the list of goods that are in great demand, food, clothing and medicines are in the first positions, but alcohol is far from the last place in it.

Author's works

Recently, such a direction of entrepreneurial activity as hand-made has become very popular. Before you do this, you need to figure out which products handmade are in demand. Most in demand on the market:

• Paintings. Modern art differs significantly from classical painting. The most popular are abstract paintings with bright geometric shapes or blurry spots. They are often found in the interiors of private houses and in the offices of reputable companies;
• Knitted products. Pay attention to what people are in demand now and get to work. These can be original sweaters, hats, socks, bedspreads, etc.;
• Kids toys. There are many options here. The most important thing is that toys are made from natural, safe materials, such as wood;
• Women's bags. These are exclusive products. If you want your products to sell quickly, use high-quality materials and original decor;
• Clay products. Recently, pottery has become very popular. If you are interested in what is in demand from handmade, then pay attention to various souvenirs, plates, jars for spices, pots or cups. Exclusive products sell very quickly, so try to do something unusual and original;
• Bijouterie. It is an inexhaustible source of income. The range of such products is huge, and the demand for them does not fall even during a crisis. If you manage to find your niche in this market segment, the money will flow like a river;
• Exclusive clothes. If you know how to sew and think about what kind of needlework is in demand, start producing unique quality clothes. There will always be buyers for original original models.

Focus on new fashion trends and national traditions. This will help you understand which product is currently in demand in 2019. Do not forget that you are selling people not just products, but a part of your soul.

Stress Relief Products

Nowadays it is difficult to find rare goods that are in great demand. But if you look closely, this market segment can include products designed to relieve stress.

Almost all residents of large cities are familiar with such a chronic illness. Entrepreneurial people invent various ways solutions to this problem. They offer consumers various products and services that help relieve stress, open anti-stress cafes and shops. This is a fairly promising area of ​​\u200b\u200bactivity, which allows you to receive a decent income. If you decide to go into retail and are trying to figure out what products are in demand, be sure to look into stress relief products.

tourist trips

Now let's try to determine which services are in greatest demand in our country. One of the most demanded activities in this area is tourism. Such a business may seem easy and attractive enough, but in fact there is a huge level of competition in this market segment. The demand for the services of tour operators does not exceed the supply, but despite this, any entrepreneur can achieve great success here.

In essence, a tourism product is a service, but it is considered a commodity in the market because it can be sold away from the place of production. During the crisis, consumers refuse expensive tours to well-known foreign resorts in favor of relaxing in the bosom of nature in our country. If you focus on this in your activities, the business will develop harmoniously and bring excellent income. ( 31 voted. Rating: 4.87 out of 5)

One of the most difficult questions, which stands in front of a novice entrepreneur.

In this article, we will look at what to sell in an online store, ideas for creating an online business, what goods and services are most often sold online, and what determines the choice of products for a store. We will select the most interesting options for sale in small town. We will also determine what is profitable to sell in an online store in the current crisis.

What is sold in popular online stores?

Internet is global network, through which you can sell almost everything. The world's most famous online store Amazon.com offers millions of products from 35 product categories, including electronics, household appliances, clothing, shoes, toys, jewelry and many others.

The largest online store in Russia, Ozon.ru, sells goods in 16 categories, which even include tickets to various events and travel packages.

What to sell in an online store: ideas

Most often, online services specialize in 2-3 categories of goods, is it easier to develop and subsequently expand, is it better to sell in an online store? For example, a clothing and footwear website, upon reaching a certain turnover of funds, can begin to offer jewelry and watches, thereby increasing its profits.

More than 3 billion people visit the Internet every day, which means that any of them can visit your site. Therefore, you can sell absolutely any product in the online store. However, trading one will be profitable and the other will not be in high demand.

Sale of a unique product via the Internet

You can find sites that offer only one unique product. It is known that in the online store you can have the same thing, you can make very good money on it! For example, there is a site selling fashionable handmade bow ties made of wood. Do-it-yourself things with a share of creativity are popular, and their implementation brings a solid profit to the site owner.

What is most commonly sold online?

What to sell in an online store? Ideas may come from looking at the table below. Let's see what most people are used to buying online. After analyzing the structure of Internet business in Russia, we have compiled a table in which, in descending order, the most popular commodity groups and the number of sites where they are implemented.

Based on the data in the table, we can conclude which products are most often sold. This indicates a high level of demand for them. But do not forget that where demand is high, competition is high.

The table shows extensive product categories, and some niches in the product subcategories are practically not occupied. Therefore, there is no need to be afraid of great competition - you should carefully study the direction that you like the most and find a place in it for your online store.

What determines the choice of goods for an online store?

The definition of a product category for sale depends on several factors:

• business project budget;
• the territory of the online store;
• personal knowledge of the product;
• Internet business trends;
• demand for goods;
• delivery options.

In a crisis, many entrepreneurs who own online stores lose part of their profits or go bankrupt. It's all about the unwillingness to accept the new conditions of reality and change the methods of work. What to sell in an online store? Ideas and the chosen product should be in demand. Here are some tips for determining the product content of the site.

If the budget formed to start a business is small, you should not choose an expensive and exclusive product for sale. You also need to remember that large-sized goods require expensive shipping, so if the budget is limited, it is better to choose a medium-sized hot item.

It is best to choose the product in which you understand. This will facilitate your future activities, you will not need to learn a lot of new information.

If you plan to operate an online store within the same city, then you should carefully study the demand in it. The main categories of goods that are in demand are the same in almost all cities. But there are also those products that are not represented in your city, although people will definitely buy them.

How to determine which product is the most relevant right now?

In order to know what is relevant to sell in an online store, you need to take into account trends in online sales. It happens that having timely determined the future high demand for specific item Entrepreneurs make big money! In the conditions of the current crisis, the demand for some goods has increased, while for others it has fallen. We propose to consider what is most profitable to sell in a crisis.

What price groups of goods are popular in a crisis?

What is worth selling in an online store in a crisis? During the crisis, expensive and elite groups of goods are sold in a larger volume than before. The main buyers of expensive products are wealthy people who probably took care of the stability of their well-being. During a crisis, rich people try to secure their wealth and invest in antiques and art, jewelry.

The main drop in demand is observed in the middle price segment. This is due to the fact that people with an average income who are buyers of such goods have a falling wage, other means are exhausted. They stop buying quality goods at average prices and try to save money.

cheap goods in crisis time are becoming more in demand. The general population saves money and seeks to purchase goods at a low price at the expense of quality. Cheap clothes, furniture, food and budget vacations are in high demand due to the influx of former middle class people into the segment of cheap goods and services.

Thus, to select a product for sale in an online store in a crisis, two strategies can be used:

1. Sell ​​luxury expensive goods for wealthy people.
2. Establish reliable mass deliveries of cheap goods for the bulk of the population.

What to sell in a crisis in an online store?

You need to choose a product for an online service taking into account modern realities. Do you want to know what you can sell in an online store? For ideas on what to sell during a crisis, you will find below:

1. Industrial and construction equipment. Currently, due to the restriction of imports, many new enterprises are being created in Russia. They try to save on construction, so used equipment is in particular demand.
2. Household appliances and electronics. Buying broken equipment and electronics for a penny and repairing it, you can make very good money. People tend to buy inexpensive goods, so used equipment is in great demand.
3. Inexpensive food. Food is what they try to save on during a crisis. They will buy products from your online store if you offer lower prices than competitors.
4. Auto parts. Demand for new cars falls in times of crisis, so people try to repair old ones. Selling cheap parts online can make you a lot of money.
5. Jewelry. They are in demand as a reliable option for saving money. Exclusive and expensive jewelry is in special demand among wealthy people.
6. Inexpensive clothes and shoes. The population also saves on it, however, absolutely everyone needs it. Find a supplier with low prices and sell cheap clothes and shoes through your online store.

The demand for cosmetics and perfumery, ready-made food, and small household appliances is increasing.

How to make money on an online store without investment

If your budget was only enough to create a website, then you probably want to know what to sell in an online store without investment. Through the online store you can sell discounts on goods! It is very convenient and beneficial. By agreeing with stores to sell their discount cards, you will earn on this. During a crisis, people tend to buy goods at a discount, so now this idea is especially relevant. In this case, you can fill the site with the goods of your supplier and enter the condition of 100% prepayment.

Thus, you will not need to spend money on the purchase of goods, and with each order you will give part of the funds paid for it to the supplier. There are many sites on the Internet that work in this way, it's just that many people don't even know about it.

Small Town Online Store Ideas

For residents of the regions, the question of what to sell in an online store in a small town is important? As you know, the incomes of the population of small towns are lower, so expensive goods offered online will not be popular in them.

Residents of medium-sized cities pay special attention to the quality of products. Inexpensive and solid goods will be in great demand among them.

So, we present to your attention a list of goods on which you can earn money when selling in an online store in a small town.

All of these will be in the highest demand when selling online in a small town. By creating a website and filling it with popular goods, you will ensure yourself a high and stable profit.

In this article, we reviewed the main effective work online store and found out which products are most profitable to sell online. We wish you success in choosing a business idea and its development!

Recently, more and more people are looking to leave their jobs and start their own business. This is due to the fact that the once stable and high-income enterprises could not survive economic crisis and began cutting jobs or closing altogether. So the people decided that it was enough to work “for their uncle” and worry all the time, and whether they would fire him tomorrow and pay their salary. But here's where to start and what to do so as not to burn yourself out, but to earn yourself, as they say, "on bread and butter"?

First steps

In order to open your own business and not just open, but also receive a stable profit from it, you need to take into account a number of factors and decide what exactly and where you will do. There are two options for the place of business:

1. Open outlet, stall, shop and so on.
2. Work over the Internet.

Each of these options has its pros and cons that you need to be aware of. First of all, decide on the range of goods or services that you will offer to your customers. potential clients, and then consider the following possibilities:

• Availability and size start-up capital to start your own business.
• If you decide to open a retail outlet, be sure to spend marketing research in the area where you intend to work.
• Make sure that the goods / services you offer are in demand and, most importantly, with the slightest change in the economic situation in the country, no one needs them.

If you study and take into account all of the above aspects, then starting your own business will no longer seem so “intimidating”.

What is a running and reliable product

The category of "hot goods" can be attributed to the range of products that people buy most often. But can such a product always be considered “reliable”? That is, one that people will not refuse even in the most difficult economic situation and will continue to acquire it anyway. Although sales volumes, of course, may decrease, but they will not disappear at all. In addition, having decided to start selling a certain type of goods or services, you must clearly understand how big the profit from the sale of one unit is and what kind of competition you will have, and based on this data, make the final decision.

For example, currently in the territory Russian Federation bread, vodka and cigarettes can be considered as one of the most popular goods. However, the mere possession of this information will not at all make you the leader in sales of this group of goods. And, moreover, it will not provide a high income. And the thing is that these goods are priced according to very strict rules and with strict restrictions. Therefore, if you decide to sell these particular positions, then be prepared for the fact that you will be able to feel the profit only in the case of a large turnover, and not due to a favorable margin.

The most stable and popular product

Naturally, there are a lot of such products and it will be difficult to list them all in this article, but we will still give the main list:

• Shoes and clothes - they are not bought every day, but no one can live without them.
• Small household appliances, such as electric kettles, mixers, irons, and so on - these items, it seems, are not the main ones in human life, but they make life more comfortable and greatly simplify everyday household chores.
• Food, but only the most basic (potatoes, cereals, bread, sunflower oil, and so on).
• Electricity, or rather light bulbs, extension cords, sockets, switches and the like - it is hardly worth explaining that their malfunction can cost lives.
• Detergents and cleaning products (household chemicals), including personal hygiene products.
• Semi-finished products - when a woman spends most of her time at work, she simply does not have the opportunity to cook.
• Plumbing and accessories for it - gaskets, adapters, faucets, valves and so on.
• The most common tools are axes, hammers, nails, screws and much more.

This is an approximate list of the most basic running commodity items that, in any, even the most difficult and difficult situations, a person will need.

Let's summarize

Based on everything written above, it is clear that it is not so difficult to make a list of the most necessary, and therefore the most demanded, goods - the main thing is to carefully look around and understand what you yourself use daily (or just often) and what you cannot refuse .