One of the most popular ideas for women's business - opening your own clothing store. This type attractive because it does not require special equipment or complex legal registration. It does not need highly qualified personnel and special knowledge. At the same time, the sale of clothing is always in demand and brings consistently good profits, even with high competition. Let's figure out how a woman can open her own business - a clothing store.

We lied somewhat when we said that opening a clothing store does not require any special knowledge. Mechanism retail you need to know, at least in theory. You will also need to understand fashion trends, know the basics of the laws of demand, merchandising, pricing and other specific trading factors. But the most important thing in this business is determining the concept of the store, choosing a sales mechanism and the price range of your product.

How to choose a store concept

In this case, the concept means, first of all, that you will sell clothes - the choice is great - children's, adult, women's, men's, underwear, sportswear, cloth large sizes, hosiery, clothes for pregnant women and other areas.

You also need to choose the price segment of your future store - from economy to premium. And it’s worth thinking about the type of store: multi-brand, stock, second-hand, boutique, franchise store.

Most promising directions in the clothing trade - children's and women's clothing. Despite the crisis in these segments, demand is stable. This is not surprising - children grow quickly and require large sizes of clothing, and women, despite financial adversity, always want to be beautiful and clothing is the main means. The only thing that is possible is that demand has moved to the economy and mid-price segment.

Own store or franchise store?

Having decided on your business idea - opening a clothing store from scratch, you need to choose a way to implement this idea. You can open own store under your own brand or purchase a ready-made franchise.

Franchise store

The best and most affordable option for “newbies” - entrepreneurs without experience in this field. Franchise seller - franchisor- will be your guarantee of success. Since he is primarily interested in making sure that your store under his brand is successful and profitable. The financial stability and success of promoting the franchisor’s business in the market depends on this. Of course, he cannot do all the work for you and protect you from all risks, but thanks to him, following his recommendations, you can significantly reduce all emerging risks in your store.

It is worth noting that the franchisor, usually at his own expense: helps you find a suitable premises in your city, provides a free design project for this premises, trains your staff, provides an initial analysis and calculation of market profitability, provides ready-made advertising materials and marketing strategies promotion, completely undertakes wholesale deliveries of goods to your store and much more.

This approach allows you to reduce the costs of opening a clothing store, since you save on developing the design layout of the store, advertising materials, and staff training. You also don't waste time searching for wholesale suppliers and shipping methods. The brand owner will provide you with Better conditions on delivery and guarantees uninterrupted supply of goods.

Of course, when opening a store as a franchise, there are also several disadvantages - in the case of working under a ready-made brand, you cannot deviate from its rules, you are also subject to the general policy of the enterprise and cannot implement something of your own.

The cost of “starting” this business is from 500 thousand rubles, the payback period is up to 2 years.

Own store under your own brand

Suitable for an entrepreneur with experience, which he, for example, gained working as a franchise store. Since in this approach all risks, all searches for goods, suppliers and methods of implementation fall entirely on the businessman. However, if you open your own clothing store under your own brand and know all the intricacies of this business, the payback period and profit differ markedly from a franchise store. And they differ in better side. So, the payback period takes up to 1 year. And the profit is significantly higher due to the fact that you can always change the purchased assortment and the methods of its delivery, which allows you to spend less on purchases.

The cost of “starting” this business is from 1 million rubles.

Business plan for opening a clothing store

To open a store, you will need permission from the SES and territorial property management. If you are renting space for a store, you do not need permission from the fire inspectorate; the landlord is responsible for this.

After selecting the premises and obtaining all the necessary permits, if necessary, you need to carry out cosmetic repairs of the premises. If you are opening an independent store with your own brand in the middle or premium price segment, then you need to think about the original design of the premises and development trademark. Since this is what will “sell” your product in the first place, since your target audience is quite selective and chooses primarily not with their wallet, but by external perception.

If you decide to open a small store with everyday goods, then you won’t need anything other than cosmetic repairs and a small sign.

While renovations are underway, it’s worth thinking about searching for suppliers of the selected product and brands, if you are not working under a franchise. After that, when the store is ready, the goods are laid out, and the staff is hired, you can launch advertising campaigns to promote your store.

Clothing store in relative figures

• Rent of space - from 15 to 100 thousand rubles,
• Repair, taking into account the design - from 50 to 500 thousand rubles,
• Advertising material and brand development - from 10 to 300 thousand rubles,
• Purchase and delivery of goods - 300 thousand rubles,
• Equipment, legal support - up to 300 thousand rubles,
• Salary fund - 150 thousand rubles.

In any case, no matter what choice you make - open your own store under your own brand or a “franchise” - clothing trading is a very profitable endeavor where everyone can realize themselves. Although we wrote at the beginning of the article that a clothing store is women's business However, men also find their fulfillment in this business.

The clothing store is perspective view business with a high markup on goods, profitability is ~20% with a payback period of 1.5 years. According to the MarketMasters agency, the turnover rate of clothing retail trade in Russia is increasing annually by 3%. Moscow accounts for ~40% of all purchased clothing! In this article we will look at how to open a clothing store from scratch step by step with an example of a business plan with calculations.

Advantages and disadvantages of opening a clothing store

The main target audience of the clothing store: women of any age, men aged 18 to 40 and children. Let's look at the key advantages and disadvantages of starting a clothing store.

More than 50% of stores in Moscow are opened as franchises! For the clothes sold it is necessary

Sale of clothing refers to impulse goods, i.e. It is often purchased spontaneously, so to stimulate sales it is recommended to organize sales, promotions, savings cards with discounts, and bonuses for multiple purchases.

According to Gomkomstat, the leader in clothing turnover is the Central Federal District (~50%) and, in particular, Moscow (~40%). Retail turnover of clothing in St. Petersburg amounted to ~3%.

Basic production capacity are located in the Central region of the country (~40%), the North-Western district accounts for ~19% and the Volga region ~18%. If clothing production is being considered, it is recommended to organize it in districts with maximum capacity.

Opening a clothing store: general concept

There are two ways to open a clothing store: purchase a franchise (ready-made solution), or open it yourself. Both methods are characterized by their disadvantages and advantages. If you decide to open a store yourself, then in order to quickly understand the basic business processes of the store, It is recommended to get a job as an administrator in one of the existing.

How to open a clothing store from scratch: registering a business

To register a clothing store with the tax authorities, an individual entrepreneur or LLC is created. The table below analyzes the main benefits as well as necessary list documents for each form of business. When registering under OKVED, select the main activity: 52.42 “Retail trade in clothing”, 52.42.1 – “Retail trade in men’s, women’s and children’s clothing”, 52.42.8 – “Retail trade in clothing accessories (gloves, ties, scarves, belts, suspenders and etc.)".

The optimal choice of taxation system for a clothing store will be UTII(single tax on imputed income), to switch to this system it should be municipal law on the possibility of using UTII (up to 100 personnel and the cost of fixed assets up to 100 million rubles). The interest rate is 15%. The advantage of this tax is that it is tied to the physical data of the store: area, number of employees, etc. This is beneficial when opening a large store.

If, when organizing a company, the simplified tax system is chosen, then It is recommended to choose tax accrual on income with an interest rate of 6%.

Finding suppliers for a clothing store

Main clothing suppliers: Türkiye, China, Europe, Russia. Goods from China and Turkey are attractive due to their low prices, which allows for a markup of 200-300%. For example, for a women’s skirt on taobao it costs ~$8 (500 rubles), on domestic market can be sold for 1500 rubles.

To search for suppliers in China via the Internet, use Aliexpress.com, Taobao.com

Business plan for a clothing store: searching for premises

When creating a store, the key point is to find a location and premises. Location is a key success factor in offline business. It is necessary to locate the store in close proximity to customer traffic.

For a children's clothing department and a lingerie store, a room with an area of ​​12-20 m² is sufficient. This is enough to accommodate a warehouse, retail displays, a fitting room and a cash register. A fur shop or wedding dress salon will require ~25-70 m². The specificity of the goods here is such that it will be necessary to increase the sales area and warehouse space.

In megacities (Moscow, St. Petersburg) rent of 1 m² starts from 1,500 rubles. Renting a small department women's clothing(about 20 m²) will cost 30,000 rubles. In the periphery, rent starts from 1,000 rubles/m²; a similar store will require about 10,000 rubles.

The most expensive rental space is in shopping centers (shopping centers), since they are the places where the maximum traffic of people accumulates. The rental price in a shopping center for 1 m² reaches 20,000 rubles.

Master class: “How to open a clothing store from scratch”

Estimation of costs for commercial equipment

Let's evaluate the type necessary equipment and financial costs. When purchasing display cases and shelving, the concept of the store, the type of clothing (fur clothing and underwear require different equipment), and traffic are taken into account.

Let's consider a set of equipment for the store:

• Cash register – 12,000-30,000 rubles. (price depends on modification). Additional costs: device registration and maintenance.
• Shelving – refers to the main furniture of the sales area; one rack costs 1,000-20,000 rubles. A store needs 4-10 shelves.
• Showcases – will be needed for displaying accessories or expensive items. Prices start from 2000-3000 rubles. A showcase with an exclusive design and lighting can cost up to 22,000 rubles. For a boutique you need 2-6 showcases.
• Shelves or brackets – from 600 rubles. for simple models.
• Mannequins - from 1500 rubles, 10 mannequins per trading floor.
• Hung - 2500-9000 rubles. (depending on size). Some stores use hangers almost as the only thing retail store equipment. The need for them is up to 15 pieces. Occasionally, hangers are supplied with hangers, but usually hangers are ordered separately. 100-150 pieces will be enough.
• Mirrors are necessary in fitting rooms and the sales area. The cost of a floor mirror is about 3,000 rubles. You also need to purchase wall mirror panels (several pieces).

The cost of purchasing equipment will be ~100,000-500,000 rubles.

In some types retail stores additionally required: a counter for a cashier, banquettes in fitting booths, etiquette pistols. IN wedding salons To fit the dress to the figure you need a sewing machine.

The most famous equipment suppliers: Tritix, Play, Uno, Style, Market, Joker, Primo. Most of them except for sale ready-made solutions They offer custom creation of individual trading systems.

Personnel costs

For an average store, the total number of staff will be 4-6 people. The team will have 2-3 sales consultants working in shifts. Hall employees simultaneously perform the duties of an administrator and/or cashier and room cleaner. To reduce the cost of wages to an accountant, accounting is transferred to outsourcing companies. This allows you to reduce costs by ~25,000 rubles. per month!

The best criterion for employee salaries is the average wage level in the industry. The average salary level for workers can be viewed on the website rabota.yandex.ru. Typically, staff earnings are piecework-bonus (fixed salary + percentage of sales). The average salary of a salesperson/consultant is 14,000-25,000 rubles. It is necessary to instruct sellers in communicating with buyers. A smile and an attentive attitude increases sales.

The entrepreneur creates a wage fund (payroll), which takes into account the amount issued to the staff.

Approximate payroll calculation for the year:

4 sellers x 12,000 rub. = 48,000 rub./month.

48,000 rub. x 12 months = 576,000 rub. (payroll per year).

Additional expenses of the entrepreneur: payments in Pension Fund(PFR), Fund Social Insurance(FSS) and the Compulsory Health Insurance Fund (MHIF). The interest rate of the Pension Fund is 22%, the Social Insurance Fund is 2.9%, the Compulsory Medical Insurance Fund is 5.1%. As a result, social security costs amount to 30%.

Revenue and net profit of the business

To calculate revenue for the year, the average revenue from 1 client is calculated ( average bill). The average bill of 800 rubles is a good indicator. It is planned that 10 customers will visit the store; the daily revenue will be ~8,000 rubles.

Annual revenue will be ~2,700,000 rubles. If the opening costs were about 1,400,000 rubles, then payback is achieved within 1.5 years. It may take 1-2 years to achieve stable profits, which is a good indicator.

Assessment of the attractiveness of a business by the magazine website

Business profitability	(3.5 out of 5)	Business attractiveness 3.3
Project payback	(3.0 out of 5)
Ease of starting a business	(3.5 out of 5)
A clothing store is a promising business in large cities: Moscow, St. Petersburg, Kazan, Yekaterinburg. The payback period for initial costs is ~1.5-2 years. The business has seasonal sales (August-October, April-June), which will require additional staff and stocks. Key Factors The success of a business is: location close to visitor traffic, and the possibility of a markup on goods of more than 300%.

One of the most popular areas in small business is the clothing trade. But many aspiring entrepreneurs cannot imagine how they can open and develop their own business in this area. The format of the outlet is not so important, be it a boutique, a women's, children's or workwear store, or a showroom. The problems and production nuances will be the same.

Business has undergone significant changes since the nineties. Previously, clothes were brought to Russia by shuttles and sold in special markets. Today people buy clothes in specialized stores or shopping centers. Individual entrepreneurs no longer transport products, but purchase them from factories or suppliers.

Choosing a point format is an integral part of starting a business. Today there are more than enough of them. The most popular store options:

• Second hand.
• Stock.
• Multi-brand.
• Mono-brand.
• Franchise trader.
• Boutique.

Second hand

This establishment sells clothes that have previously been used by someone. In Europe and other countries there are companies that buy clothes from the population for little money. Then employees sort the items and send them to the chain stores.

The main criterion for clothes that end up in second-hand stores is the degree of wear and tear. The price for which the product will be sold will depend on this.

The markup in such stores may be around at 200-250 percent. It doesn't take much to open. starting capital. Organizing such a business is relatively simple, and the demand for such establishments among the population is quite high.

Stock

Stock stores specialize in items that were not sold out in previous seasons. You can also find branded clothing that is in surplus.

The markup at such points is usually does not exceed 90-100 percent, so this is where you can buy quality items at low prices.

Multi-brand

Multi-brand establishments are aimed at middle and high-class buyers. They feature products from leading designers. This store sells clothing from several brands, thereby providing customers with a wide choice.

When opening, you need to take into account that there will be many competitors. When organizing the trading process, you need to hire qualified sellers, and also pay special attention to merchandising.

Mono-brand

As a rule, only one brand is represented here. Such establishments are aimed at middle and high class buyers. Buyers usually belong to a narrow circle of clients point of sale. The store places high demands on its staff, as it is necessary to maintain long-term relationships with customers.

By franchise

A store opened in this way can be either a profitable project or a failure. On the one hand, trading through a franchise has the advantages of a popular advertised brand, help and support from the franchisor. On the other hand, it can become a disadvantageous business, since purchases and monthly deductions can be expensive.

To open such a business, you need to have start-up capital. In addition, you need to carefully follow the instructions from your superiors. The essence is quite simple: you have capital, you are offered to run a business using a well-known brand. Your task is to divide the profits between the franchisor and yourself.

Usually you need to make some kind of down payment, the amount of which varies greatly from person to person. different companies. Next, you must pay monthly payments based on your total sales. Also, some franchises may charge advertising fees.

Boutique

The boutique is a small store, within 15-20 square meters. They mainly sell clothes from expensive brands.

The target audience is clients with average and high level prosperity. Opening such an establishment will be quite expensive, so it is necessary to look for an individual approach to almost every client. However, only qualified salespeople should be hired.

Directions of the establishment

Stores can also be divided into several areas:

• Men's clothing.
• Female.
• Children's.

Based on market analysis, we can confidently say that the most profitable way to open a women's clothing store, since women pay increased attention to their wardrobe.

Step-by-step instructions for organization similar business presented in the following video:

Company registration

To sell clothes, you need (IP) or (LLC). To open a small store in a small or medium-sized city, registering as an individual entrepreneur is better suited. This will allow the businessman to save on taxes and other obligations.

You also need to purchase a cash register and register it. It's best to do this after you've rented. retail space.

Selecting a point location

The location of your store will determine the flow of customers and, accordingly, income. To choose the best place, you can ask your friends where they prefer to buy things. You can also conduct a survey on social networks and determine where people like to go shopping the most.

There are several location options:

• Shopping and entertainment centers.
• Separate store.

If the store is located in a shopping center, then it has some advantages:

• There is a large flow of customers in the shopping center.
• The rent for retail space is not that high.

The disadvantage may be that the best places in the shopping center are already occupied. Renting other places can be an unprofitable solution, since the profit received depends on the location of the point. You should not rent a place that is located on the top floors, as there may be very few buyers there.

It is advisable to open a separate establishment only in a place where it will intersect with a large flow of customers. For example, you should not open a clothing store for young people in a residential area of ​​the city.

The advantage of a free-standing point is that it is owned by the owner and he is responsible for it.

Let's consider each option separately:

• It is best to open a second-hand store as a free-standing store with a small area.
• The stock version will also work great as a separate room.
• It is advisable to place a multi-brand in a shopping center, preferably on the 1st or 2nd floors.
• Mono-brand, as well as multi-brand, can be opened in a shopping center on the 1st or 2nd floor. It can also be located as a separate establishment.
• The decision on the location of the outlet selling clothing under a franchise will be decided by the franchisor, who will analyze the market and potential competitors.
• The boutique should be opened as a free-standing store. At the same time, you need to take care of its presentable appearance.

Necessary equipment

Before opening an establishment, you should take care of purchasing the necessary equipment.

For a clothing store you need to buy:

• mannequins on which the presented products will be hung;
• showcases and racks;
• fitting booths, hangers;
• cash machine;
• special scanners for credit cards.

Supplier search

After you have chosen the direction of the establishment, registered a company, rented premises, purchased equipment, you need to find suppliers. The supplier must first of all supply timely quality goods that can satisfy the tastes of visitors.

Finding suppliers will not be very difficult. Factories can become suppliers from Europe, America, China, and Russia. The main problem It may be a search for an original product that will set you apart from competing stores.

Note! To find interesting product for your establishment, you can attend special clothing exhibitions and fashion shows.

If you want to work with a specific brand, then you need to contact the supplier for delivery. You can find contacts of such companies on the Internet or ask friends who are engaged in the same business and work with this brand.

Staff

Naturally, you will need to hire professional sales consultants. These employees will determine how often customers purchase products from your store. Revenue, in turn, will depend on this.

A qualified specialist must have a presentable appearance, confidently understand the product, and be able to find an individual approach to each client.

The point's revenue depends approximately 70 percent on the actions of salespeople, so it is important to select good specialists who already have experience in sales.

You can place recruitment advertisements in newspapers, television and radio. You can also provide information on the Internet or use the services of recruitment agencies.

In addition to salespeople, you need to hire accountant, cleaners, administrator, security guards.

Don't forget that employees need to be constantly motivated. This will improve the quality of their work and productivity. It is necessary to carry out certification activities once a year.

Also do not forget that sellers will have to be trained if someone does not have the necessary experience work.

Costs, sources of financing

The costs will roughly look like this:

• Registration of an individual entrepreneur – 2,000 rubles.
• Obtaining permits – 10,000 rubles.
• Rent – ​​30,000 rubles.
• Design and decoration – 100,000 rubles.
• Purchase of goods – from 200,000 rubles.
• Advertising – from 20,000 rubles.
• Payment to employees – 180,000 rubles.
• Equipment – ​​from 70,000 rubles.

Possible sources of funding:

• Loan for small business development.
• Private investor.
• Own or borrowed capital.

Advertising

You can advertise your location using television, radio, and social networks. On the first day of sales you can give special cards regular customers, which will give a discount on goods.

On the first day you can also organize a competition with a drawing of various prizes. Don't forget about gifts for visitors during the holidays.

Possible profit

On average, a clothing store can pay for itself in 1-2 years. If the business organization has been properly structured, the products are of high quality, and an acceptable price policy, then the projected revenue can be reached within six months.

Remember that when opening such an establishment, it is necessary to constantly update the product range to maintain constant demand for your product.

Before you open a clothing store from scratch, you need to develop a competent business plan. The clothing market is highly competitive, so it is important to think through the concept of the outlet and promotion strategy.

What are the prospects for opening a clothing store?

A business selling clothing is easy to open and register if you have start-up capital. Thanks to in great demand there is an opportunity to work in different directions, as well as in narrow specialization, for example, for pregnant women, children, etc. Purchases are often made spontaneously, so it is necessary to stimulate demand through discounts, promotions, and sales.

The business prospects are confirmed by the following indicators:

• ease of entry into the niche;
• annual growth in retail trade turnover by 3%;
• markup on goods 300-1000%;
• profitability 15-20%;
• The average payback period is 1.5 years.

The most intense demand is observed in large cities: Moscow, St. Petersburg, Kazan, Rostov-on-Don, Yekaterinburg. The capital accounts for about 40% of all clothing sold in the country. This doesn't mean that in small towns this business not profitable, just the level of risks is higher.

Among the regions the most promising are: Central Federal District (50% of sales), Volga Federal District (14%) and Southern Federal District (10%). The main production capacities are concentrated in the Central Federal District (40%), Northwestern District (19%) and Volga District (18%). In these regions, it is recommended to open clothing production enterprises.

The main disadvantage of the store business is high competition among sellers and chains. Problems arise in finding a place with heavy traffic. The cost of renting such premises is usually high.

How to open your own clothing store from scratch? Step-by-step instruction

Before opening a retail outlet, it is necessary to research the market, calculate the amount of investment, profitability and payback. Development business plan in 2019 is a must-see, as competition in the industry is quite high. The business plan should cover the following issues in detail:

1. store concept development;
2. market and competitor analysis;
3. business registration;
4. rental of premises and list of equipment;
5. suppliers, purchase of the first batch of goods;
6. personnel, wage fund;
7. advertising, market promotion;
8. financial plan, revenue and profit forecast;
9. risk assessment.

Let's consider what it takes to open a clothing store?

Development of a trading concept

First of all, the entrepreneur evaluates target audience. For the clothing outlet, these are women of any age, children and men from 18 to 40 years old. When choosing a type of store, you should pay attention to the most popular options:

• “second-hand” with the possibility of an easy start and a markup of up to 200%;
• a stock point that sells items from out-of-date seasons with a markup of up to 300%;
• “multi-brand” for middle-class buyers and a markup of up to 400%;
• “mono-brand” is a point for selling items of one brand with a markup of up to 500%;
• boutique – exclusive clothing store with a markup of up to 1000%;
• a specialized store that offers specialized clothing for schoolchildren, healthcare workers, construction workers, the military, etc.

There are two ways to create a business - an independent retail outlet and buying a franchise. When opening “your own” store, the start-up costs will be lower, and there will be no restrictions regarding the assortment and design. A franchise allows you to get a reward finished project, business plan and some promotion opportunities.

State registration

The organizational and legal form is selected taking into account the advantages of an individual entrepreneur or LLC and the scale of the upcoming business:

• Individual entrepreneur is suitable for creating a small store with an area of ​​50-80 m2 with up to 5 employees;
• It is advisable to open an LLC for a large point of more than 80 m 2, a chain of stores, when the business requires growth, construction, and raising finance.

When applying for business registration, select code 52.42 “Retail trade in clothing”, as well as 52.42.1 and 52.42.8.

The most optimal system for a large store is a single tax system on imputed income linked to area commercial premises and number of employees. LLCs or individual entrepreneurs opening small stores often choose the simplified tax system at a rate of 6%.

Search for suppliers and rental premises

Clothes for Russian stores are supplied from China, Turkey, Europe and domestic producers. Inexpensive Turkish and Chinese items allow you to mark up 200-400%.

For search wholesalers use special resources, for example, Aliexpress, Alibaba, Taobao and others.

When choosing a room, you should focus on traffic. The maximum traffic is observed in shopping centers. But the rent in the shopping center is high, sometimes prices for 1 m2 reach 20 thousand rubles. The required room size depends on the type of store. For example, to sell children's clothing you can rent up to 20 m2. For a wedding or fur salon you will need a room of 50-70 m2. In large cities, prices for renting 1 m² start from 1,500 rubles, in the regions – 1,000 rubles.

Purchase of commercial equipment

For the correct selection of equipment, the type, concept of the outlet and assortment are taken into account. The standard equipment set usually includes the following devices:

1. cash register (cost – 15,000-25,000 rubles without registration and maintenance);
2. hung (quantity - 15 pieces, price from 2500 rubles)
3. hangers (100-150 pcs.);
4. racks (up to 8 pcs., cost from 3000 rub.);
5. showcases (2-5 pieces, the price of 1 showcase varies from 2,000 rubles to 25,000 rubles);
6. brackets (simple models from 600 rubles);
7. mirrors and mirror panels for the hall, fitting room (5-10 pieces at a price of 3,000 rubles);
8. mannequins (12 pcs., priced from RUB 1,500).

In addition, the store will need etiquette guns, tables, a cash counter, fitting rooms, clothing baskets, and banquettes. The total investment in the purchase and installation of equipment ranges from 1 to 5 million rubles.

Selection and recruitment of personnel

The choice of sellers is a crucial moment, since according to data trade organizations, 80% of revenue depends on personnel. Competent instruction will ensure the quality of work. To increase the level of motivation, bonuses, interest on turnover or other bonuses are added to the basic salary.

A medium-sized retail outlet will require 2-4 sales assistants working in shifts. For a large store, you need to hire a manager, a cleaner, an accountant (or enter into an outsourcing agreement).

With a piecework-bonus payment system, the average wage the seller is 15000-25000 rub. Annual payroll for four salespeople – 720000 rub.

Advertising

One of the features of the clothing trade is seasonality. The sales level falls in December-January and June-July. The seasonality factor is taken into account when calculating prices. Allows you to increase sales volume promotions, sales, discounts. Promoting products via the Internet helps attract customers and social media. Photos of new stylish things must be regularly posted on the website or page.

Financial plan, payback and revenue

If a novice entrepreneur does not know how to open his own clothing store from scratch, a business plan will help plan all actions. During development business plan special attention must be paid to drafting financial section. It usually contains a list of starting and operating costs, calculation of profitability and profit.

Spending plan

To calculate revenue for the year, you need to calculate the “average bill” - this is revenue from one active client. The optimal indicator is a check of 800 rubles. If at least 10 active customers visit the store every day, then the seller will earn 8,000 rubles per shift. In this case, the projected revenue for the year will be 2.7 million rubles. If a businessman invested about 1.5 million rubles when opening, then payback will be achieved in 1.5 years.

The specifics of the store are such that the opening can be planned either based on the available space, or on the assortment you want to work with. I suggest you consider general principles choosing the territory and area of ​​the store.

Clothes can be sold both in the Shopping Center and in a separate retail establishment. Shopping mall- this is an excellent solution when opening a middle-class clothing store on an area of ​​up to 150 m2. Good traffic will ensure stable revenue, and most problems with advertising and approvals will be resolved by the administration of the shopping center. This option is ideal for large cities.

A separate store is worth opening if you decide to work with an elite or, conversely, stock assortment. Such stores also pay off well in small towns and central areas.

Documents accompanying the product

When working with suppliers or purchasing on your own, do not forget to take care of the documents. Women's clothing is not a product subject to mandatory certification, but must have a GOST R declaration of conformity, which is issued by certification bodies.

When filling out a declaration of conformity to GOST R, you must provide a certain package of documents. For products manufactured in Russia:

• Regulatory documentation for certified products
• lease agreement for occupied space or other document certifying ownership
• quality certificates for materials used

For registration declarations for imported clothing The following documents are required:

• application for registration of a declaration of conformity GOST R
• copy of the contract
• company charter
• state registration certificate OGRN, TIN
• description of the product (composition, properties, appearance, scope, etc.)
• quality certificates of the country of origin

Necessary approvals

While documents for the goods are being prepared, you can take care of the documents for the store. To open a retail trade enterprise, approvals from Rospotrebnadzor and the Fire Department are required. If a store opens in a shopping center, then the administration of the center takes care of all these documents, but separately standing store the entrepreneur will have to take care of everything himself.

For Rospotrebnadzor it will be necessary to create a PLC (production control program for the implementation laboratory research and factor testing production environment And labor process at workplaces). This program will spell out all the points on which you need to report to Rospotrebnadzor and the frequency of their implementation.

This usually includes all the necessary measurements for the store, compliance with sanitary standards, monitoring the maintenance of employee health records, and schedules for various briefings. The program is done once.

To obtain a conclusion from the Fire Inspectorate, it is necessary to equip the premises with a fire alarm, an evacuation plan, fire extinguishers and take a package of documents to the regional unit of the State Fire Supervision. This usually includes an application for the issuance of a conclusion, a lease agreement, documents for an individual entrepreneur, a store BTI plan, and an agreement on installing an alarm system.

After the inspector leaves to familiarize himself with the facility, he may issue an order to eliminate the deficiencies found. But if most of the measures have been completed, then they are usually allowed to open a store according to letter of guarantee. Naturally, all claims will need to be eliminated over time.

You will also need to approve the storefront, conclude an agreement for garbage removal and landscaping. Somewhere they require landscaping around the store. All requirements can be found at the Administration of the district in which the store is located.

Equipment

Next, you need to think about how you are going to present the product on the sales floor. Wall-mounted clothing equipment is the same type and differs only in material, color and design. The ideal solution is modular systems such as Global or Solo; they allow you to perfectly display the product through different types of hangings.

It is advisable to purchase so-called island equipment and tables for displaying goods: they will allow you to create a direction for customers and beautifully present the goods. These are the basics of merchandising, the science of how a product can sell itself. It is advisable to install mannequins in the sales area that will demonstrate clothes “live.”

Fitting rooms should be comfortable and bright. Mirrors should be positioned so that when trying on you can see how the product looks from behind.

In addition to equipment for displaying clothes, you need a computer, a cashless payment terminal and a cash register registered in tax office. However, when choosing UTII as the taxation system, an individual entrepreneur gets the opportunity to work without cash register. Then you can limit yourself to purchasing a receipt printing machine or work using sales receipts.

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Staff

At the same time, we are recruiting personnel. The number of people working in a clothing store depends not on the area, but on the customer traffic.

significantly increases sales

In season, which occurs twice a year in the clothing trade (August-October and April-June), must be withdrawn large quantity person on a work shift. The rest of the time you can work with a minimum staff, strengthening the team on weekends.

Usually on an area of ​​100-150 sq. three or four salespeople and a cashier can handle it. In more small store You can limit yourself to 2-3 people. You need to think in advance about the requirements for personnel, the need for training and certification, since trade turnover will largely depend on the friendliness and competence of the sellers in the hall.