Before starting their own business, every entrepreneur asks themselves what kind of business is in demand now. It is especially important to identify which services or goods will be in consumer demand during an economic crisis, and many mistakenly believe that in such a situation it is pointless to start a business. In fact, this is far from true; there are many ideas that will help organize a profitable business, regardless of the economic situation in the country.

How to determine which business will be in demand?

In general, it is impossible to answer unequivocally what kind of business is in demand now. This depends on many factors, primarily on the region and locality. For example, in large and economically developed cities the population needs agricultural natural and environmentally friendly products, such as milk, meat, and vegetables. In rural areas, all of the listed goods in stores will not be in demand, because most residents have their own farms.

In addition, if we talk about the economic crisis, the demand for expensive goods and services falls. But this does not mean that the population will stop buying food, clothing, and visiting hairdressers; no, goods of a lower price category will simply be in demand. That is, it is profitable to open economy-class stores, and the entrepreneur’s benefit, accordingly, will be due to greater turnover.

So, in order to determine a profitable direction for business in your region, you need to analyze the market. You also need to evaluate competitiveness and purchasing power. In a word, conduct marketing research.

Below are a few far from new, but still relevant ideas for business. It is worth noting that this activity will be in demand both during the economic crisis and after it.

Trade

At all times, trade was considered a profitable enterprise. Today, the situation on the market has changed due to great and rapidly growing competition, but this does not mean that it is impossible to organize a promising business in the field of trade.

Today, low-price products are in greatest demand, because the majority of the population chooses essential goods at a more favorable price. It's not just food, it also includes medicines, clothing, personal care products and much more - things that people buy every day.

If you are planning a profitable business in the field of trade, then you need to focus on consumer demand. That is, for example, in a residential area of ​​a small provincial town, it is not advisable to open a supermarket; large financial costs will not pay off soon. It is also important to adequately assess your competitiveness: even in a densely populated area with many grocery stores of various formats, you should not open another one, because there is a high probability that it will not be in demand.

So, before you start trading, you should study and analyze the market situation. Perhaps in one particular area, customers do not have enough stores with low pricing, and it makes some sense to open a retail outlet that will make a profit due to high turnover.

Production

Undoubtedly, those who are wondering what kind of business is in demand now, and at the same time have sufficiently large material resources, can consider production as a profitable business. Here, as elsewhere, it is important to focus on customer needs and competitiveness.

To organize production, it is very important to correctly determine the direction; the product produced must have high demand and low cost. In addition, the profitability of an enterprise depends on the volume of product produced.

What exactly can be produced depends on many factors, it could be baking bread, sewing clothes, producing plastic bags or toilet paper. First of all, the product must be in demand and accessible to the population.

Services

In every field you can find your place and organize a profitable business. The concept of services is quite broad; which of them will be in demand in a particular area? We can only generalize which companies are in particular demand on average:

• legal offices;
• security companies;
• cleaning agencies;
• advertising agencies;
• repair shops.

This, of course, is not the entire list of the most popular services. But nevertheless, when planning a business in this area, you need to take into account the fact that the services must be useful for a potential client and be in demand. For example, a computer and digital equipment repair shop is quite relevant today because many people prefer to fix a breakdown for a modest fee rather than buy new equipment for much more money.

One caveat is the fierce competition in the modern market. This ultimately leads to prices for services falling and, accordingly, profits too.

Agriculture

In fact, this is the most popular business today, because agricultural activities in our country are rather poorly developed. But our compatriots prefer environmentally friendly products grown in Russia, and, by the way, many buyers are willing to pay much more for them than for imported goods.

Here, of course, everything is not so simple, because there are many difficulties with organizing a business. Growing vegetables, for example, involves large costs for the purchase of land, construction and equipment of greenhouses if year-round production is planned. But agriculture will not bring profit immediately, the minimum period is six months. This is probably why there are almost no people willing to fill the empty niche.

Catering

A fairly popular business in a small town is a fast food cafe or canteen. Public catering outlets are relevant and in demand anywhere, but due to the economic crisis, expensive cafes and restaurants will not be in demand. But budget establishments, on the contrary, will certainly be an excellent alternative for those who are used to eating out.

Any successful business starts with a good idea. Therefore, if you decide to open an online store, first of all you need to think about the range of products for sale. This is the main question that every aspiring entrepreneur faces. If you can’t decide on a line of business, check out the most popular ideas for what to sell in an online store, collected in this article.

Where to begin?

So, you have decided to open your own online store, what to sell? This question arises for every novice entrepreneur who wants to start trading online. To find out which product is profitable to sell on the Internet, just test the niche you have chosen using a special service. With its help, you can determine how often buyers show interest in a particular product by making queries in search engines. If the result is low, the product will not be in demand, and accordingly, you will not be able to make a good profit from its sale. If hundreds, or even thousands of online users search for a product every day, this means that you have made the right choice.

Before you make a final decision on what to sell through an online store, decide how much you are willing to invest in starting your own business, draw up a competent business plan and get to work. It is also advisable to hire a specialist who can give advice and attract buyers to him.

Book trading

Its main advantages:

• Low purchase price;
• Inexpensive, convenient delivery;
• Absence of any warranty obligations;
• Simple storage conditions;
• High demand.

Collectible editions sell especially well online.

An online book store is a great option. Since books are a fairly in-demand product, all initial investments pay off in the shortest possible time. Such products are usually marked up by 50–70%. The disadvantages of business include the high level of competition in this area and a large number of pirated copies of popular publications. Despite this, many experienced experts believe that books are the best option for a beginner than selling in an online store.

Inexpensive electronics and gadgets

Nowadays, such products are in great demand. Its range is constantly updated, so this market segment has the highest level of competition. This is a great idea for 2019, what to sell in an online store, but in order to promote such a business, it will take a lot of time, as well as the help of professionals. In addition, you will need large financial investments, but they will pay off in the shortest possible time.

To attract customers, offer them affordable prices, free shipping, various discounts and promotions. The main disadvantages of the business are the possibility of damage to goods during delivery and returns of equipment with manufacturing defects. The markup on such goods ranges from 15–45%. Electronics rank high on the list of best-selling goods on the Internet, so trading in such goods will in any case bring good profits.

Childen's goods

If you are looking for something profitable to sell in an online store, pay attention to children's products and toys. You can make a good markup on this type of product (more than 100%) and, accordingly, receive a decent income. Loving parents pamper their babies, so sales of children's products are constantly growing. Before that, carefully study the offers of competitors and select a popular product.

The best option for aspiring entrepreneurs who are starting from scratch is offline, and some of the things that will be brought in for commission are put up for sale in an online store. Thanks to this, you can make a profit from sales without investing money in purchasing goods.

Goods for pets

• Food for cats and dogs;
• Clothes for animals;
• Furniture and accessories.

Such products are low cost and are always in good demand. In addition, pet products are difficult to find in small towns, so residents of small towns mostly buy them online.

If you are not attracted to pet products, you might want to ask. This idea is perfect for fishing lovers. Advertise your resource on thematic forums and websites for men. When the business begins to develop, you can add hunting and outdoor products to the range.

Intimate goods

Can't find an interesting idea for what you can sell in an online store? Recently, many sites have appeared on the Internet that offer erotic products. This is a specific product, but it has its consumers. Many people are embarrassed to buy such goods in specialized stores, so they order them online. If you have not yet decided what is the best way to trade in an online store, pay special attention to this profitable idea. There will be no problems with the delivery of such goods, and you can earn a solid income from its sale.

Auto parts

This is a great idea that you can sell in an online store during a crisis. If you want to open a business with a small investment, you can initially sell spare parts for a specific brand of car. When choosing a specialization, keep in mind that during a crisis they often buy parts for domestically produced cars.

Most popular product:

• Filters;
• Racks;
• Headlights;
• Mirrors;
• All kinds of accessories.

Before you open an online spare parts store from scratch, you need to decide which customers your products will be designed for. You must clearly understand in which direction you want to move. According to experts, the profitability of such a business reaches 50-70%.

Handmade

Recently, many citizens of our country who want to improve their financial situation often ask the question,? If you are creative, you can make some products at home and sell them online. Handmade crafts are very popular, so this activity can bring a good, stable profit. Let's figure it out, shall we?

It could be:

1. Exclusive clothing;
2. Various souvenirs;
3. Handmade soap;
4. Decorative candles;
5. Jewelry and accessories;
6. Products made from wicker;
7. Ceramics and more.

Chinese products

According to experts, it is guaranteed to bring decent profits. During the crisis, many consumers prefer inexpensive, high-quality products, so they often visit online stores that offer cheap goods from China.

If you decide to get into this business, first of all you need to choose what to trade.

The most popular Chinese-made products:

• Clothing and footwear;
• Car gadgets;
• Tablets, laptops and mobile phones;
• Accessories.

After you select the assortment, you need to start looking for a reliable intermediary who will supply you with goods on favorable terms. Some Chinese online stores offer free shipping, which means you can order goods directly from China from the manufacturer and resell them on their website. If you want to make a good profit, enter into cooperation agreements with retailers and supply them with products in small quantities. The more partners you can attract to your business, the higher your earnings will be.

How much can you earn?

It is impossible to answer this question unequivocally, since the profit of online stores depends on many factors:

• Business scale. A small online store with an assortment of 20 items will not be able to generate much profit;
• Initial investment. If you invest a lot of money in your business, there is a big risk that you won't get it back. At the same time, if you start with a small capital, trading will bring a penny profit;
• Promotion costs. If you do not invest money in website promotion, it will begin to generate income in 2–3 years, and then in the best case;
• Attendance. According to statistics, in the West, out of 100 customers who visit an online store, only 1 person makes a purchase. In our country, people do not have much confidence in online trading, so 1 out of 500 people decide to make a purchase.

Some resources bring in only 5–6 thousand rubles per month, while others at the same time allow you to earn up to 5 million rubles. To develop your store to such a high level, you will need about 10 years of intensive work and substantial investment.

In addition, I would like to note that earnings and profits of online stores are two different things. Today, there are many enterprises operating online with a huge turnover, but they receive little profit. Almost all the money earned has to be spent on maintaining and developing the business. They have been working in the market for several years and have already passed the break-even point, but despite this, entrepreneurs have to literally “survive” in a difficult economic situation. But there are also resources that bring huge income. It all depends on the choice of product and your attitude to the matter.

From the author: Hello, friends, readers of our blog! If you have decided to start a business on the World Wide Web and don’t know what niche to choose for trading, and what is best to sell in an online store, then this is definitely the place for you. In the modern world, the number of online purchases is growing every day, and today I will tell you what people buy more often in online stores.

Nowadays it is very difficult to imagine a person without access to the Internet, and some even began to live on social networks! Today you won’t surprise anyone with an online purchase, but in Russia there are still many shops that don’t want to completely go into the virtual world and leave their offices and stores in real life, and our mentality is to blame for all this. However, I note that the scope of online trading is increasingly increasing, and this process can no longer be stopped - its growth rate can be compared to geometric progression or the proliferation of microbes.

Online shopping statistics

As I already noted, the number of online purchases is increasing every year, and this happens for several reasons:

in online stores it is convenient to leaf through catalogs and select products with photographs and text descriptions;

the purchase price is below market value;

you can place an order without leaving your home, and couriers bring purchases directly to your home;

you can order exclusive products, even those that are not available in our country;

convenient payment method - you can pay for purchases by cash on delivery or by bank transfer;

free delivery from another country - many consumers value this factor.

Some statistics from global indicators: the volume of purchases by visitors to online stores has doubled over the past 4 years! If in 2012 this figure was equal to 1.07 trillion. dollars, then by the end of 2016 it approached 2.3 trillion. dollars, and the forecast for 2017 is almost 2.38 trillion. Doll.! Can you imagine these scales?

I will give general statistics on what people buy more often in online stores in the Russian Federation. In 2016, according to sociological surveys, the following figures were given: 7% prefer to shop in foreign stores, 43% of respondents choose domestic and foreign goods equally, 50% of respondents admitted the fact that over the past year they have purchased at least once using the Internet.

The current 2017 promises to be even more promising than the past for online commerce. According to survey results: 21% of Russian buyers want to learn how to purchase goods from abroad and 22% want to get acquainted with the offers of the Russian online market.

Here is a list of countries that are in greatest demand among Russian consumers:

China - 46%;

Germany - 16%;

Türkiye -12%;

France - 5%;

UK - 2%.

Respondents also admitted to being cautious about online shopping, for the following reasons:

fear of not receiving an order (51%);

risk of purchasing a low-quality product (52%);

costs for product delivery (44%);

long delivery time (45%).

Now I’ll try to answer the main question of our article, what is most often ordered in online stores. The popularity of online shopping has reached the point that today everyone buys everything online - from batteries to cars, but not all products are equally popular. So…

Rating of the most popular products that people order through the online store:

1. Clothes.

There are 55% of buyers who prefer to purchase fashion items through the World Wide Web. It's no secret that shoes, clothes and accessories are most often ordered from online stores. In this category, the main consumers are, naturally, women.

The only obstacle is that in most cases it is impossible to try on the product. But online stores are actively working in this direction, providing customers with a reliable sizing chart and 3D viewing of the product. Recently, online stores have increasingly appeared, from which you can order clothes to your home along with delivery and fitting services.

2. Electrical engineering.

42% of respondents purchase gadgets and small household appliances from online stores. Prices for this group of goods are usually lower than in a regular store, so even if you add delivery costs, it is still more profitable to buy online. But large household appliances are purchased less often - 22% of respondents.

3. Entertainment goods, toys.

36% of users buy. This category is popular among young mothers due to low prices. Children's products can be found at a cost 10-40% lower than the market price. A large assortment allows you to choose a unique product without “shocking” your wallet. Nowadays, children's products from Poland, such as strollers and shoes, are especially popular. This is European quality at a low price - besides, delivery time from Poland cannot be compared with China.

4. Cosmetics.

32% of respondents prefer to purchase skin care products online. Perfumes and cosmetics are very popular due to their wide range and the possibility of delivery anywhere in the world. By the way, beauty products are in great demand not only among women, but also among men - recently, a strong half of humanity has begun to actively master the purchase of beauty products in online stores. Korean brands and ECO cosmetics are especially popular.

5. Software.

The Runet is now flooded with sites where you can buy high-quality and inexpensive software. There is no doubt that this product will soon move entirely to Internet content.

6. Tickets.

Nowadays, few people go to buy tickets - no one likes to stand in a huge line among a bunch of people. Many people prefer to do this remotely, and it doesn’t matter what the ticket is for - an event, a concert, a bus or a train. You can buy a ticket online in a matter of minutes, without being distracted from your daily routine.

7. Payment systems.

Since many users want to pay for services and goods without leaving home. By downloading the application, you can be aware of the balance on the card, pay utilities, top up your account, etc. The market has come quite far in this area.

I would also like to note the following types of goods that sell well through the online store (they, of course, make up a much smaller percentage than previous products, but at the same time, they sell well): spare parts and accessories for a car - 14% of users buy them; sporting goods - 12% of respondents purchase items in this category in an online store.

This list of the most popular products has not changed recently, except that the leaders sometimes change places. But there is a forecast that smartphones will soon take first place in this ranking.

Perhaps the above data will help you and where you can invest your money. After all, there is no longer any doubt that online shopping will soon completely replace regular shopping.

On this note I will end my article. If you found it useful, subscribe to our blog and tell your friends about it on social networks - maybe they will soon become your customers or partners. See you again!

What to sell in an online store: TOP 5 product categories in the Russian Federation + studying demand and choosing a niche + 5 tips from sales experts + 4 steps to start sales.

The popularity of the Internet in recent years has simply gone through the roof! We spend a lot of time in front of the computer monitor and other gadgets.

Most people simply relax: watch movies, listen to music, chat with friends.

For others, the World Wide Web has become a place of work that brings excellent income.

There are many options, but the majority of people on the Internet are engaged in sales.

What to sell in an online store to get real income? And how to build a successful business on this?

What to sell in an online store: rating of popular products

The first step is to study the statistics of products that are most often purchased in online stores.

Statistics show that the most popular are companies selling real estate, as well as clothing, footwear and children's accessories stores.

Of course, working with real estate is an area for specialists and owners of large investment capital. But selling souvenirs or clothes for women is an activity available to anyone with the Internet.

When you are just starting to “explore” the field of online stores, it is best to start selling one type of product.

It will be easier and more interesting if you choose an industry that is closer to your type of activity or lifestyle. For example, young mothers will be interested in selling children's clothing or toys.

What categories of goods are more profitable to sell in an online store?

A novice businessman should direct sales to his hometown and region.

Think about what people are missing. You may not have a good sportswear or outdoor supply store in your area.

Walk through supermarkets, study the assortment, interview people (and at least your neighbors), listen to their opinions.

The products you want to sell to customers must be in demand, be relevant today, and have a target audience in your region.

Let's say you decide to sell souvenirs, but there is already a similar store in the city. It is unlikely that in this case they will order products from you. After all, in an online store it is impossible to touch a thing or study its advantages and disadvantages.

On the other hand, if the price is an order of magnitude lower, then buyers may make a choice in your favor.

So what to sell in an online store?

1. Real estate.
2. Clothes and shoes.
3. Childen's goods.
4. Digital and household appliances.
5. Recreation and sports.

These are the most popular product groups today throughout Russia.

In order to decide what exactly you want to do, you need to consider each option separately.

No. 1. Property For Sale.

A very profitable idea is to create a website about real estate. This category includes the sale of cars, apartments, houses, land, etc.

Of course, for this type of employment it is good to have experience as a realtor or at least a basic understanding of this profession.

Since the price for this category of goods is high, the owner of such an Internet project will have considerable income.

A real estate office that operates online places all advertisements for the sale or purchase of real estate, most often for free. Income will be accrued to the owner from the placement of related products, and most importantly, from completed transactions.

You can increase your profit if you hire 1-2 realtors in your mini-staff, who will be able to visit real estate sites and sell real estate.

In addition to the website, you can also create pages on social networks to increase your reach of potential clients.

No. 2. Online store of clothes and shoes.

Increasingly, people began to order clothes and shoes via the Internet. You can find many different models online at a lower cost than in regular retail outlets.

There is a risk of making a mistake with the size or encountering poor quality service in the online store. However, people continue to buy new things online.

If you decide to start selling clothes, then decide on your target group. You may want to sell men's clothing or clothing for curvy women.

The next step is to conclude a deal with the supplier. During the course of cooperation, he will send you photos from the collection, which you will post on your page on social networks or on the website.

We remind you! Analyze the pricing policy of other online stores, as well as clothing markets. Your price should be slightly lower than your competitors, but you should still make a profit.

No. 3. Childen's goods.

Young mothers simply do not have enough time to go shopping to buy clothes or toys for their baby. They turn to the same online stores for help.

If you have children, you can sell your baby’s used items along with new products. Online thrift stores have become especially popular in recent years due to the crisis in the country.

You can recruit friends and relatives to sales, who in this way can help themselves and you (for example, on the condition of selling “at a percentage”).

No. 4. Digital and household appliances.

On the Internet you can find many offers for the sale of digital and household appliances. There is a lot of competition, but the profits will also be high.

To become a leader in equipment sales, you need to spend a lot of time and your own resources.

Opening such a project will not be easy. It is imperative to hire a consultant who knows all the nuances of equipment sales and understands technical innovations.

He must always be in touch and be able to answer all customer questions.

Due to the oversaturated market of digital and household appliances, it is unrealistic to quickly become a successful entrepreneur.

No. 5. Recreation and sports.

As for provincial cities, they often lack high-quality sporting goods and recreational products.

In such an area, if potential buyers have the opportunity to purchase similar products, opening a specialized online store will be very useful.

Where to start selling online?

Typically the work flow looks like this:

1. You are looking for a good supplier who will supply products in bulk at the lowest price.
2. Create your own online store based on social networks, trading platforms, or as a separate website.
3. Next, you will display the product on the website with a “inflated” price. This difference in cost will be the store's income.
4. After your business begins to develop, you can add some other product categories to your assortment (for example, accessories will be a good “batch” for women’s clothing).

Note! Before increasing the price, study the policies of your competitors.
To attract buyers, it is important that your price for the same product is slightly lower than that of your “rivals”.
Reducing the cost even by 5-10 rubles can make a difference.

Often people, dreaming of how much money they will make, open a business without a business plan. This is a big mistake!

A well-drafted business development plan is the key to success, even if you just want to sell jewelry online.

The approximate structure of creating a business plan looks like this:

If after several months of operation the business is not profitable, think about where you made a mistake. Perhaps there was a bad advertising campaign or your product range is simply not suitable for sale in a particular region.

To draw up a business plan, as well as determine the vector of development of your online store, answer yourself the following questions:

What to sell in an online store to make your business profitable?

When choosing products that are profitable for sale, let’s turn to 5 tips from successful online store owners:

If you have a limited budget, it is better to sell inexpensive products.

It requires less + they will be cheap to ship to the buyer.

It is worth comparing the pricing policies of online stores and markets in your region.

Every seller understands: a customer on the Internet is looking for something that is cheaper than in a regular store.

During a crisis, it is worth selling mid-price products in an online store.

After all, those who have money will buy anything in an expensive boutique. People of average income (there are many more of them in our country) will look for where to buy cheaper.

It is best to sell products that you understand.

If you can easily provide advice to your customer, this will be a significant competitive advantage.

If your online store sells only in a specific region, then conduct a survey on the topic: “What can’t be bought in our city?”

Based on the results of a survey of people, add to your product range those products that many potential customers in your city are looking for.

If you decide to open a store on the Internet, then feel free to take action. Don't be afraid that there are already a ton of projects online.

Statistics confirm that the number of online shoppers in the world is only increasing, so there is and will be demand.

How much can you earn from sales through an online store?

Income depends on the following factors:

Project scale.

The larger the assortment, the higher the income.

Contribution of own funds to the business.

Owning your own business is always a risk. It happens that an entrepreneur invests a large sum, but the business idea “burns out”.

It is better not to act so rashly at the initial stage of opening an online store. Develop the project gradually.

Site traffic.

Unfortunately, many are still afraid to order online, especially in new stores. According to statistics, out of 500 people who visited the site, 1-2 people make a purchase.

It's one thing to answer the question what to sell in an online store, and another thing is to make buyers appear.

What is better to sell in an online store?

Find out what's in demand right now:

At the initial stage, on average, earnings will be 5,000-7,000 rubles. Successful projects that have been running for years can already generate profits in the millions, but this requires a lot of work and investment of effort and money.

During the crisis, not all entrepreneurs suffered losses; some even doubled their profits. Why do some have losses, while others have excess profits? This is due to the fact that successful businessmen traded in popular goods.

Categories of the best-selling products in Russia

What is a popular (sold) product - this is a product that is most popular among buyers. It is generally accepted that the best-selling goods in Russia today are bread, cigarettes and vodka. But, not necessarily, by engaging in trade in this group of goods, you can provide yourself with any benefit that differs from other sellers. For example, when selling cigarettes (the best-selling product in Russia in 2019), you should not expect large profits from sales. This happens because the special system for setting prices for tobacco products does not allow setting a markup on cigarettes above the established norm, and by selling this group of goods, you can even make a loss.

When choosing a product for sale, you should pay attention not to the mass of sales, but to the prospects and profitability, in case of another crisis. Trade in Russia should be based on a reliable selection of various goods for sale in unfavorable economic conditions. By following this rule, you can not be afraid of a crisis and trade calmly under any conditions.

So, selling less and earning less, but consistently choosing a product from the category of reliable goods, is much more profitable than earning a lot on sales, but losing profit during a crisis by selling risky goods. A popular proverb says: “If you walk more quietly, you will go further.” What is the best-selling product in Russia in 2019?

The list of best-selling products in Russia includes the following categories::

Small household appliances (irons, blenders, electric kettles, mixers);

Electrical goods (wire, cable, lamps, plugs, sockets, switches, etc.);

Sanitary products (valves, taps, gaskets);

Simple tools (hammers, saws, screws);

Household chemicals (synthetic powders, detergents for dishes, stoves, sinks, tiles, toilet cleaners, and so on);

Food;

Clothing and footwear;

Other daily use items;

The best-selling food products are products of social significance, namely:

Meat (chicken, pork, beef, lamb);

Frozen fish;

Chicken eggs;

Butter and sunflower oil;

Cow's milk;

Flour and flour products;

Granulated sugar;

Salt;

Long black tea;

Cereals (buckwheat, polished rice, millet);

Pasta;

Vegetables (potatoes, carrots, onions, cabbage);

The products listed above are a complete minimum that a person, a citizen of Russia, needs to ensure his life. But confectionery products, such as sweets, as well as drinks, including alcoholic ones, are an addition, but sometimes some of them are popular goods.

Also popular goods now include semi-finished products - half-cooked products (meat, fish, vegetables) that only need to be cooked.

In this area of ​​activity, a market analysis was carried out and the following results were found - people whose standard of living increases are more likely to purchase not very healthy fast food. Mostly women buy semi-finished products; this can be explained by the fact that, trying to combine work, study and family life, they try to simplify their lives with such products and thereby save time for other more important matters. For many people, processed foods are the main daily food, and therefore this product is rightfully one of the best-selling products.

Every person wants to live successfully and securely, which is why, striving for a better life, people choose individual entrepreneurship rather than hired work. Also, the desire to work for oneself is caused, for example, by the loss of a person’s main source of income, since as a result of the crisis, many enterprises that consistently receive high incomes were unable to cope with economic problems, ceasing to exist and naturally reducing a large number of jobs.

To engage in business and earn income, you need to decide what to sell so as not to go broke. To do this, you need to take the first steps in building a successful trading business and carefully consider what type of product to trade and where. You can trade anything either at the market, by opening a stall, a trading tent, a place or even a store, or you can sell online. These options have both advantages and disadvantages, and an entrepreneur needs to know them.

But first you need to select the range of goods to sell, and then solve the following issues:

The amount of initial capital to start a business;

In the case of trading in a kiosk or retail outlet, you should conduct an analysis of the market in this area of ​​the city for the presence of competitors;

Care should be taken to ensure that the range of goods selected for sale is from the list of reliable goods and remains in demand even if the economic situation in the country worsens;

Reliable goods include those goods that a person will buy regardless of the economic situation in the country. Yes, of course, sales volume may fall, but the product will still be sold.

The best-selling product in Russia via the Internet

The Internet is the most popular place for trade today; here you can buy almost everything - from food and medicine to large equipment and furniture, without leaving your home.

The design of an online store is similar to the design of a regular retail outlet. To do this, you also need to register an individual entrepreneurship, open a bank account, write a business plan, and decide which category of goods to trade. An advertising campaign for online stores, of course, is slightly different from the standard one, but tax reporting is the same.

What can be sold in an online store

Considering that almost everything you need is sold on the Internet, a modern person, when choosing a product to trade online, should study which product is in demand most among users of Internet resources.

Internet commerce market researchers noticed a certain pattern in such sales and determined the so-called standings of the most popular goods sold via the Internet.

Let's look at the top ten best-selling products in Russia on the Internet:

1. Small household appliances deservedly take first place in the ranking of network sales. This wide category of goods is readily purchased not only in household appliance stores, but also on the Internet. These are the following products: irons, mixers, toasters, blenders, vacuum cleaners, microwave ovens, hair dryers, curling irons and hair straighteners, bread makers, multicookers, scales, meat grinders, waffle irons, sandwich makers, electric shavers, digital and SLR cameras, video players, music players, car radios And so on. As you can see, the list of these products is very extensive, and these products are popular because they make a person’s life easier, making it more comfortable at a relatively low cost. On the Internet, people buy small household appliances and electronics to save time, since not in every region you can find this or that product of the required configuration, and fast delivery to any, even the most remote region of Russia, allows you to make such purchases.

2. Second place in the ranking of online sales is occupied by laptops and computer components. The advantages of online sales of such goods are similar to the previous ones - a large selection, low price, convenient delivery and a guarantee for the product. Even the owners of ordinary computer hardware stores order goods for trading from wholesale suppliers on the Internet, because many have probably encountered a situation where in a regular store the buyer was asked to wait several days until one or another spare part or computer component arrived at the warehouse. Therefore, in order not to wait for the required part in the store, it is better to buy it yourself via the Internet. Many people do this.

3. In third place in sales on the Internet are mobile communication devices: tablet personal computers, smartphones and phones. The widest selection of phone and tablet models, attractive prices, safe delivery, and warranty service attracts buyers to purchase this group of products via the Internet.

4. Cosmetics and perfumes are in fourth place as the most popular goods in Russia sold via the Internet. And these goods are bought mainly by women, since they have greater purchasing power, unlike men. It should be noted that the price for this category of goods in online stores is lower than in regular retail stores, and the range is wider. In the online store, you can read real customer reviews about the selected product and watch a video review about it, which makes shopping more convenient.

Cosmetics are a more popular product, since the female half of humanity focuses on well-known manufacturers and usually already has experience in using this or that product. But buying perfume products in an online store is more difficult, since you want to smell the expensive aroma before purchasing. Therefore, most often well-known brands of perfumes and well-advertised brands sell well.

5. Children's products take fifth place. This group of products is universal, and therefore quite popular. A large selection of assortments, bright colors, availability of the required sizes and an affordable price category compared to the retail network, a convenient search engine that separates products according to the age categories of children, attract users of Internet resources - potential customers.

6. In sixth place in online sales is software. This product is universal, regardless of gender, age, weight category, religion and life position. Buyers of software are often commercial firms, large enterprises, government agencies, large retail chains selling computer peripherals, as well as ordinary users who care about the security of their personal devices and personal data. The best-selling software are antivirus programs, Windows operating systems, Microsoft Office suites, and other programs for personal and commercial use.

7. Seventh place is occupied by clothing purchases on the Internet. It is very popular now to order clothes on the Internet, the advantages of such purchases are obvious - the choice of models is huge and it is constantly updated, the size range is always available, the style of clothing can be seen on the model in the photo, there are reviews from real customers. But, at the same time, despite the significant advantages, there are also disadvantages in this point. First of all, this is a risky purchase - not every person knows exactly his size, and those who do know are not always sure of the right choice, since often each manufacturer has its own patterns for sewing clothes, respectively, and its own size chart. Therefore, not everyone decides to buy things by eye.

8. The eighth place in online sales is occupied by payment cards. These are cards with which you can pay for any product, cellular communications (for example, a mobile phone bill), cable television and Internet services, the purchase of software, as well as entertainment programs (paid games, various mobile applications in the AppStore or Google stores Play Market). It’s easy to top up such cards with money without even leaving your home, and on some services you can do this even without charging a commission.

9. In ninth place are online sales of various tickets, namely: for film shows in cinemas, for concerts of artists, for the opera, for theatres, for football, hockey, basketball, and for various show programs. On the same line in the online sales ranking are sales of tickets for passenger transportation - trains, buses and planes. With the help of such online purchases, a person saves his time on waiting in queues and trips to the airport or bus station. You can also pay for tickets online using a payment card.

10. Tenth place is occupied by sales of large household appliances. Why is this product category not so popular for online shopping? This is obvious, a large product is usually expensive, not every buyer can afford to purchase an expensive product without looking at it “in person,” so to speak. After all, it is necessary to inspect the product, check its integrity, serviceability, functionality, complete set and other qualities. Also, many buyers, when purchasing complex equipment, have a number of questions that only a store consultant can solve. Therefore, these products are rarely ordered from online stores, preferring real hardware stores in their city. The second inconvenient point for purchasing is the large weight and dimensions of the purchase; delivery of a refrigerator, TV or washing machine to the desired city can be very expensive for the buyer, much more than its cost.

Despite the large dimensions and weight, many buyers have recently ordered furniture from online stores. If you search carefully, you can actually find inexpensive options that, even with delivery to the desired city, will be cheaper than buying a similar product at a local furniture store.

The saleability of goods in brick-and-mortar stores and on the Internet depends on two factors:

Attractive price, lower than in retail stores, inexpensive delivery. Small, inexpensive goods are very popular for purchases in online stores, therefore, the large volume of sales makes them a hot commodity;

The versatility of some product groups. Almost all small household appliances are bought on the Internet, which is why it is in first place in the popularity of online sales; it is the best-selling product in Russia, because such a product is suitable for a large audience of people.