One of the largest regional food retailers in Siberia, the Holiday Classic Group of Companies, is opening a new chain of discount stores, reports Continent-Sibir. On December 1, 7 stores under the “Boom” brand will be launched. It is assumed that in terms of price positioning the chain will not only be lower than Holiday itself, but also than Holdie Discounter.

The information that the Holiday Group is indeed launching a new chain of stores was confirmed to KS by a source close to the company. According to available information, the project is of a pilot nature. On December 1, 7 new points will be opened - 2 in Novosibirsk, 3 in Novokuznetsk, one each in Biysk and Barnaul. In all cases, we are talking about launching new sites, and not reformatting existing stores. Some of the new points will be located on the first line of highways (such as in Novosibirsk), some - on the second and third - in places with low rent.

In Novosibirsk, the first store will be opened on Energetikov Avenue in the building of the former Domotsentr hypermarket (FORMA) next to Lenta and not far from the Sibirsky Gigant. The second store, according to available data, will be located in the area of ​​Gusinobrodskoye Highway and flea markets in a separate building not far from the Zimushka fur center.

It is expected that in terms of price positioning the new chain will not only be lower than Holiday itself, but also than Holdie Discounter. In essence, this format can be considered an analogue of the “Traffic Light” network. Also a competitor may be the Mayak store, launched in the fall of this year on the left bank of Novosibirsk.

The concept of the new chain provides for a warehouse store format with a limited assortment and a small markup that allows keeping prices low. It is noteworthy that many suppliers of the new network were not previously existing partners of the Holiday Group of Companies.

There should be no internal competition between “Boom” and “Holdie Discounter”, since the latter, most likely, can soon move to a higher price segment, receiving the name “Holdie RF”.

Let us remind you that Holiday Group of Companies is currently the largest retail chain in Siberia. It was founded in 2000 by Nikolai Skorokhodov together with partners in the Land investment group. About 500 stores of the group are located in seven regions of Russia: Novosibirsk, Omsk, Kemerovo, Tomsk and Tyumen regions, as well as in the Altai and Krasnoyarsk territories.

Earlier, KS sources reported that Holiday Group of Companies would change owners before the end of the year. According to preliminary data, Nikolai Skorokhodov will retain the Holdy Discounter and Farmer Center brands, and the rest of the business will be sold. Initially, it was assumed that Magnit would be the buyer, but in the end, according to KS sources, we will talk about a partial sale of the chain to three federal retailers at once - Lenta, Magnit and X5 Retail Group. In particular, the Lenta chain, in particular, in early November officially announced the purchase of 22 supermarkets under the Holdi, Kora and Holiday Classic brands with a total area of ​​about 40 thousand square meters. meters in Novosibirsk, Kemerovo and Barnaul. The deal is valued at up to 3 billion rubles.

On July 25, 2018, the company's bankruptcy proceedings began. The Arbitration Court introduced a six-month observation period

The Holiday Group of Companies is the largest retail chain in Siberia.
We sell food and non-food products in our stores.
The goal of our Company is to become the most effective retail chain in Russia.
Our Company's main product is the merchandise sold through our stores.

The first store was opened in 2000. For more than 15 years, the company has been successfully developing in the market and has achieved great success. This is confirmed by the fact that Holiday Company is included in the TOP 200 largest private companies in Russia according to the Forbes magazine rating. Each employee contributes to this!

Our team is about 20,000 employees! They operate in more than 490 stores.
The stores are located in 7 regions: Novosibirsk, Omsk, Kemerovo, Tomsk and Tyumen regions, as well as in the Altai and Krasnoyarsk territories.
Our Company’s stores operate under the following names: “Holiday Classic”, “Kora”, “Sibiriada”, “Planet Holiday”, “Tourne”, “Holiday Discounter”, Hypermarket “Palata”.

More than 700,000 customers visit our Company’s stores every day!

Thanks to the different formats of our stores, each customer can choose the one where it is more convenient for him to make purchases:

"Discounter" - only the essentials! Discounter format stores offer a small assortment of the most necessary products at affordable prices!

“Shop at home” - goods for every day - always nearby! A convenience store is a small store located in a residential area and intended for purchasing goods needed every day.

Supermarket - goods, comfort and service! Wide selection of products, convenience and well-equipped store, polite and professional employees!

Hypermarket - Wide selection at an attractive price. In this format, the huge store area (from 1000 to 5500 square meters) offers a large selection of non-food products, as well as food products at affordable prices.
To ensure that all stores are always provided with the freshest and highest quality goods, our Company has:

Own fleet of trucks. About 100 temperature-controlled trucks transport food over long distances every day, keeping it fresh;
Own distribution centers - warehouses that have the necessary stocks of all goods, which allows them to be quickly distributed between stores;
Private label products are products specially produced for our Company. This allows us to maintain excellent quality and affordable prices for customers. Our Company has more than 50 own brands.
Own factories: “Line-100” (juice production), “Nord Fish” (fish production).
Our own production facilities - thanks to their work, we sell fresh and tasty products in our stores.

BRIEFLY ABOUT THE HOLIDAY GROUP OF COMPANIES

The Siberian group of companies “Holiday” unites chains of retail stores in the FMCG segment under the brands “Holiday Classic”, “Holdi”, “Sibiriada”, “Kora”, “Palata”, “Tourne”, “Holdi Plus”, “Chervonets”. At the end of 2011, Holiday Group entered the top twenty of the annual rating of retail companies "INFOLine&Retailer Russia TOP-100", taking 19th position, and was awarded by the compilers of the rating in the category "Strong Regionals". Today, Holiday is the absolute leader in retail in the Siberian region and one of the most investment-attractive retail companies in the country.

The Holiday retail chain was founded in 2000. “Kora” was formed on the basis of a company of the same name, created in 1994 and engaged in wholesale trade. Currently, Kora is one of the largest retail operators in the Kemerovo region.

In 2006, the Holiday company acquired the Sibiriada retail chain and became a leader in the retail food market in the Siberian region. After which a chain of stores in Omsk was acquired. In December 2007, the Holiday and Kora retail chains merged.

Retail facilities of the Holiday Group are represented by the formats “Hypermarket”, “Supermarket” and “Convenience Store”. The number of assortment items of the Group's retail facilities varies depending on the format. So, if the number of SKUs in Sibiriada convenience stores varies from 3 to 6 thousand units, then in Palata hypermarkets this figure is about 30,000 units.

As of July 1, 2012, the total retail area of ​​238 stores managed by the Holiday Group in the Altai Territory, Kemerovo, Novosibirsk, Omsk and Tomsk regions is about 168.3 thousand square meters. m. 56 retail facilities were opened in 2011. At the same time, the Sibiriada store in Novosibirsk stopped operating last year. The network plans to open up to 200 Holdi discounters in Siberia (in settlements of 10 thousand people or more) with a total investment of 5 billion rubles by 2015.

According to the INFOLine&Retailer Russia TOP-100 rating, the net revenue of Holiday Group in 2011 reached 31 billion rubles, an increase of almost 25% compared to 2010. When compiling the rating, specialists from the INFOLine agency, using data from financial statements of retailers, expert surveys and interviews with representatives of chains, their press releases, materials from websites, prospectuses and investment memorandums, as well as data from INFOLine’s own research within the scope of “Retail Trade” and own archive of materials since 2001, analyze the operational and financial indicators of more than 1000 retail chains in Russia, relating to all segments of retail trade, except for sales of cars and motorcycles, as well as motor fuel.

Holiday Group has been developing its own production of culinary products and its own brands (since 2006).

INFOLine has been analyzing the development of Russian retail trade for 10 years. Since 2004, the agency, first quarterly and then monthly, publishes the “Rating of FMCG Retail Chains” report. INFOLine sells the product “Business information on retail chains in Russia: Rating of retail chains and market overview.” Its main goal is to provide information about retail chains operating in various segments of the Russian retail market, as well as to meet the needs for operational, statistical and analytical information about the Russian retail market and its segments.

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