Josh Kaufman

Himself MBA

100% self-education

Dedicated to the millions of entrepreneurs around the world who make life better to the best of their ability

From a publishing partner

My grandparents were real businessmen in those distant pre-war, war and post-war years. They were peasants and did not know the word "business". Their education consisted of two stages: Primary School(the ability to read, write) and further - the school of life.

business game

Terms:

At the age of 20, my grandparents got married. Outside in 1924. "Citizen", devastation. There is no food in the villages. There are private farms where something grows, and that can be taken away. There are almost no cattle (they were taken away or died). There are hand tools, of course: saws, shovels, axes, ropes. Living with parents is a NO. Firstly, there is nowhere (seven in shops), and secondly, there is nothing to eat anyway.

A task:

Survive. Build a farm. Give birth to children.

Now imagine yourself (from the movies) in this setting. Record that you are 20 years old. You don't have a roof over your head. You don't have a penny of money. You are newlyweds. Food is just under your feet. At the same time, there is no healthcare, the Ministry of Emergency Situations, Pyaterochka and Building Materials stores, transport, and work in the city. Around civil skirmishes.

The only plus is that to build a house you do not need to buy land or register with the chamber. He went to the edge of the village and lined up behind the last house.

Very briefly, schematically, I set out a detailed grandmother's story, how everything turned out for them further. The meaning of my presentation is to voice the old-fashioned solution to this business problem.

So, the sequence of actions:

1. Spend the night - where relatives sheltered.

2. Then a forest, a log house, a small house under the guidance of a village carpenter. ( Grandfather learned how to fold a log house, fix rafters, etc.)

3. Then the stove, under the guidance of a local stove-maker. (Grandfather learned to make stoves.)

4. Next - winter in your house. Grandfather gets a job on the outskirts of the city as a mechanic in a railway depot. ( He begins to read books on his own and study the locomotive. Passes courses and becomes an assistant driver.) There is little money.

5. Then a fire in the village. The house is burning down.

7. Grandfather builds a second house on his own (log house, stove, etc.). Relatives, who were built later, invite grandfather as construction consultant.

8. Then, with a new house, a barn appears in sequence with three zones:

1st zone - workbench, tools, sharpener, lathe, drilling machine, etc., that is, according to Marx - first we create the production of means of production;

2nd zone - energy block: a place for the preparation and storage of firewood and coal;

3rd zone - summer food storage. This is a cellar - a deep pit, which is clogged with ice in winter and serves as a refrigerator for food all summer.

9. And, finally, having a strong base, proceeds to the development of the economy. It was an endless chain of successive, unhurried actions that gradually increased the power and efficiency of the economy. Garden. ( Grandfather studied all the literature on gardening) Boat. ( Learned to build a boat) networks. (I learned to knit.) Fishing. Subsidiary farm. Etc.

Grandfather constantly studied the intended direction. I started to implement, continuing to study a new business, adopting experience and reading books. Soon he became a machinist and then an instructor at the training school for the technical staff of the depot. In adulthood, grandfather and grandmother lived in abundance, were strong and independent.

The red thread in this story about the life of my ancestors is the fact of constant self-education and movement forward. In modern terms, grandpa and grandma were always in new projects and developments. It gave new knowledge, broadened horizons, introduced large quantity people and created more and more "mental models" (a concept from this book), as close as possible to the "truth of life".

And I remembered all this in connection with reading the wonderful book by Josh Kaufman "My Own MBA". Suddenly, in my head, this "village" block of information that was stored in my brain under the index "interesting historical information" "resonated" with what I heard and felt in Kaufman's book.

This clear, very vital and wise book about business turned my mind to the origins, to a key moment. Business, or, in Russian, business (economy), at its root has a very important root cause. In the old days, people did business not because they wanted to exchange a one-room dugout in the forest with a view of a stump for a two-room dugout with a view of a swamp, but because one could die of hunger or die from the elements. Therefore, it was not necessary to think for a long time, and it was possible to study only “on the job”.

Nothing has changed in modern life. Statistics show that success in modern world goal-oriented people who show obsession, courage, invention achieve. These people begin to act immediately, learning and correcting their actions on the go, applying knowledge from various sources, according to the situation, creatively, without turning off common sense.

Successful people build a business not like computer game, with the feeling that if suddenly "game over" is not possible, you can go to the kitchen to drink coffee and think "what else to stir up." Successful people drive real tanks. And to drive a real tank, you first need to know only four buttons: how to start, how to drive, how to turn and how to stop. And then - years of stubborn independent training, analysis, work with masters of "tank" art and medals for real, but sometimes "you don't understand how" cities were taken.

These thoughts are suggested by reading, I repeat once again, a very clear and practical book “To Myself MB A”.

My sincere wishes for creative permanence to the author of the book, a deep bow to the team of the Mann, Ivanov and Ferber publishing house, which brought this book to the minds of Russian readers. useful information and to all colleagues, present and future. Self-confidence, optimism and faith in self-education!

FROM respect,

Yuri Prostakov,

CEO of I Can Teach,

founder and head of the company "Studio Yuri Prostakov"

www.i-can-teach.ru

www.i-love-english.ru

Another business textbook? As if they were not written enough without you.

Customs officer at Kennedy International Airport after I answered a question about what I do

Life is hard. Especially if you're an idiot.

John Wayne, star of classic American Westerns

Since you are holding this book in your hands, I would venture to guess that you are either about to start your own business or you are looking for a promotion. And most likely, you still have not taken action, because the following reasons are holding you back:

1. Business "angst"(German angst- fear). The belief that you do not understand anything about business and therefore cannot start your own company or take on more responsibility in your current position. It is better to leave everything as it is than to overcome the fear of the unknown.

2. Fear of being incompetent. The idea that business is a complex thing and should be handled by professionals. If you don't have an MBA or a diploma from a prestigious business school, who are you to say, "I know what to do."

3. "Imposter Syndrome". Fear that you will not cope with new tasks and everyone will understand that you are just a liar. But nobody likes them, right?

Dont be upset. Everyone experiences these unfounded fears, and you can quickly get rid of them. To do this, you just need to learn a few simple rules that will change the way you think about how a business works.

If you Self employed, designer, student, programmer, or just a professional who wants to master the basics of entrepreneurship, this book is for you. No matter who you are or what you do, with a new perspective on business, you will no longer waste time fighting your own fears, but devote it to your cause.

It is not necessary to know everything

There are wagon and a small cart methods, but there are very few principles. One who has mastered the principles, it costs nothing to choose this or that method. But those who are looking for a method, not paying attention to principles, will have a hard time.

This is a book about believing in yourself. Suddenly? Nevertheless, the main idea of ​​the author lies in the value of your personality, and not the "crust" in your case. You can graduate from any business school you want and stay on the bottom rung of the social ladder. And you can follow in the footsteps of the author of the book.

Josh Kaufman is an outstanding manager who did not receive a classical business education. He deliberately chose a non-standard path, deciding not to go to MBA courses, but to get self-educated at the same time starting to work full-time at Procter & Gamble. However, the simple question - why is an MBA diploma needed and what resources can be used to get an education of the same or superior quality - haunted him.

Josh began blogging about self-education in business and soon, realizing the huge demand for the subject, left P&G to write his personal guide to key management concepts.

The result of his work is before you.

Josh Kaufman wrote an alternative business textbook from which you will learn:

• How the business works.
• How people work.
• Finally, how the whole business system works as a whole.

At the same time, do not expect that you:

• You will be inundated with information on management and business leadership.
• You will comprehend all the subtleties of accounting.

This "tutorial" is aimed at you in as soon as possible learned the most important basics of business practice and began to successfully apply it "in the field."

And then - what's the difference what is written in the diploma!

Who is this book for?

For those who have decided to open their own business, but have complexes about the lack of a “cool” diploma.

For aspiring entrepreneurs who want to learn more about the mechanics of doing business.

For successful businessmen who do not want to stop there, because they know: the whole point is in development.

Why we decided to publish this book

Many of us do not have an MBA. Even Russian. But this did not stop us from starting to do business that captivates and makes a profit. We dare to assume that many of our readers can say the same about themselves.

D. Kaufman's book will give you confidence at the stage of starting your business. It will help you anticipate and avoid various pitfalls and traps in advance, significantly shortening your path to success.

Book chip

A textbook that captures - and teaches. No, you did not understand: really teaches.

From the author

If you are a self-employed entrepreneur, designer, or even a student who wants to master the basics of effective entrepreneurship, this book is for you. It doesn’t matter who you are and what you are trying to do - you will get a new look at business and from now on you will not waste time fighting unnecessary fears, but devote it to doing business.

You can think of this book as a kind of "filter". Instead of absorbing everything that is written and said about business - and this is a sea of ​​\u200b\u200binformation - with its help you will be able to extract only the most important things in order to focus on what you personally need most.

I have finally found a book that resonates with my views!

Allow me the necessary quote-uppercut:

"So, the sequence of actions:

1. Spend the night - where relatives sheltered.

2. Then a forest, a log house, a small house under the guidance of a village carpenter. (Grandfather learned how to fold a log house, fix rafters, etc.)

3. Then the stove, under the guidance of a local stove-maker. (Grandfather learned to make stoves.)

4. Next - winter in your house. Grandfather gets a job on the outskirts of the city as a mechanic in a railway depot. (Begins to read books on his own and study the locomotive. He takes courses and becomes an assistant driver.) A little money appears.

5. Then a fire in the village. The house is burning down.

7. Grandfather builds a second house on his own (log house, stove, etc.). Relatives who were built later invite grandfather as a construction consultant.

8. Then, with a new house, a barn appears in sequence with three zones:

1st zone - workbench, tools, grindstone, lathe, drilling machine, etc., that is, according to Marx - first we create the production of means of production;

2nd zone - energy block: a place for the preparation and storage of firewood and coal;

3rd zone - summer food storage. This is a cellar - a deep pit, which is clogged with ice in winter and serves as a refrigerator for food all summer.

9. And, finally, having a strong base, proceeds to the development of the economy. It was an endless chain of successive, unhurried actions that gradually increased the power and efficiency of the economy. Garden. (Grandfather studied all the literature on gardening) Boat. (Learned how to build a boat) Nets. (I learned to knit.) Fishing. Subsidiary farm. Etc."

Here it is, an MBA from the times of industrialization, when people went into space out of bast shoes, dugouts and manure.

And the main thing here is practice! In modern terms - "business practice". She is primary. If there is no practice, then other knowledge becomes useless: how to create value, manage marketing and finances. This just won't happen!

If practice does not scare you, and you have been active and “in business” for a long time, then this book will be just a storehouse of knowledge and a faithful assistant for you. Moreover, do not be surprised if, when reading it, you will be visited by the thought: “So I already know this! I don’t remember the name, but I know the principle!” This is fine. This does not mean that the author brazenly ripped off the book from 10 other books. Not! compilation is minimal here. This suggests that you are in the flow, that you began to understand a lot intuitively, but you reached a lot yourself.

This book is a compass or pointer after a fork that "you are on the right path, comrades!"

Take the book without hesitation and soak it up! It will resonate in your heart and brain!

P.S. Liked? Subscribe to my next reviews!

With you was Mikhail Apostolov, an expert on Film Reading.

All the best!

My own MBA. Self-education 100% Josh Kaufman

(No ratings yet)

Title: Myself MBA. Self-education 100%

About the book “My own MBA. 100% self-education" Josh Kaufman

How to start your business? Today, thousands of people are asking this question. Working in companies, you can gain experience, knowledge, skills, but at the same time, the salary may not please at all. Another thing is your own business, where you are in charge and work for your income.

The book “Myself MBA. 100% Self-Education” by Josh Kaufman is not a textbook with a lot of theory that has not changed for decades. Moreover, the author will not give you a single idea on how to start successful business. But there is one "but".

The author himself found the necessary information and applied it in practice. This long-term work has borne fruit, because today he is a successful specialist. In his book “My own MBA. Self-education at 100%” he talks about how to do self-education, what literature to read. The main advantage of the book is that there is no water in it, there is only useful and necessary information.

Today, opinions about self-education are clearly divided into “definitely for” and “categorically against”. Some believe that self-education is a waste of time, that you cannot learn everything yourself, you need to draw experience from knowledgeable people. Others, on the contrary, believe that this type of education is the best, because we learn only what we are interested in and need, without cluttering our heads with unnecessary or outdated facts. In addition, it is easier to apply knowledge in practice.

The book “Myself MBA. 100% self-education” is unusual in that it not only helps you decide to open your own business, but also makes you develop yourself. You will not only become a good manager, but also change your whole life.

Josh Kafman, as mentioned above, does not give specific recommendations or advice on how to open your own business and make it successful, but at the same time, reading the book “My Own MBA. 100% self-education”, ideas will be born in your head. You will only need to organize them and put them into action.

Self-education today is like a second education, only without a diploma. Of course, if this does not apply to medicine. If you have a desire, you can learn anything and become a real professional in this matter. This is what he tries to explain in his book “My own MBA. 100% self-education" Josh Kaufman.

The book is read in one breath and leaves behind a lot of food for thought. Even if you do not want to start your own business, the book “Your own MBA. 100% self-education” will teach you a lot and help you get the necessary motivation that you need to implement your plans. We recommend this book to anyone who likes to develop and strive for more.

On our site about books, you can download the site for free without registration or read online book“My own MBA. 100% self-education” by Josh Kaufman in epub, fb2, txt, rtf, pdf formats for iPad, iPhone, Android and Kindle. The book will give you a lot of pleasant moments and a real pleasure to read. Buy full version you can have our partner. Also, here you will find last news from the literary world, learn the biography of your favorite authors. For beginner writers there is a separate section with useful tips and recommendations, interesting articles, thanks to which you yourself can try your hand at writing.

Quotes from the book “My own MBA. 100% self-education" Josh Kaufman

Do what people need.<…>There is nothing more valuable than finding a way to satisfy a hitherto unsatisfied need. If you can give people what they needed but couldn't get, that will be a bonanza for you.

I cannot give you a 100% recipe for success. But I can say for sure when you will fail: when you spend all your time trying to please everyone.

There are wagon and a small cart methods, but there are very few principles. One who has mastered the principles, it costs nothing to choose this or that method. But those who are looking for a method, not paying attention to principles, will have a hard time.

The market is the most important thing. It doesn't matter what a stellar team of professionals you recruit or what an amazing product you develop. If you don't have a market, you are nobody.

There are no perfect people, and therefore mistakes are inevitable. Don't be upset! New projects await you ahead; the main thing is not to cling to a bad experience in the hope of compensating for your expenses.

In order for a buyer to make a purchase from you for the first time, they must have sufficiently high expectations. But after the purchase, satisfaction will only continue if the result of using the product is higher than expected. If the result is lower than expected, then the quality score will also decrease, regardless of the objective state of your product.

The iron law of the marketplace is merciless and cruel: if you don't find enough consumers who want to buy what you offer, your chances of building a strong business are negligible.

After analyzing them, I identified additional requirements. It is impossible to produce and offer services without first finding out what the consumer wants (market research). And to attract a buyer, it is necessary that he first pays attention to you, and then becomes interested (marketing). Before paying money, people need to make sure that you can be trusted and that you will fulfill all the conditions of the transaction (delivery of goods and related operations). Customer satisfaction depends on how much the seller has managed to exceed his expectations (customer service). Sufficient income involves the ability to earn more than you spend (financial management).

A transaction is an exchange of value between two or more parties. If I have something you need and you have something I need, then by agreeing to the exchange, we both win.

Published with permission from Portfolio, a division of Penguine Group Inc., and Andrew Nurnberg Literary Agency

Copyright © 2010 Worldly Wisdom Ventures LLC.

© Translation into Russian, edition in Russian, design. OOO "Mann, Ivanov and Ferber", 2012

This book is well complemented by:

My first business

James Caan

Startup management

Katherine Kathleen and Jaina Matthews

Let's break away

Cameron Herold

Vocation

Ken Robinson

From a publishing partner

My grandparents were real businessmen in those distant pre-war, war and post-war years. They were peasants and did not know the word "business". Their education consisted of two levels: elementary school (the ability to read, write) and then - the school of life.

business game

Terms:

At the age of 20, my grandparents got married. Outside in 1924.

"Citizen", devastation. There is no food in the villages. There are private farms where something grows, and that can be taken away. There are almost no cattle (they were taken away or died). There are hand tools, of course: saws, shovels, axes, ropes. Living with parents is a NO. Firstly, there is nowhere (seven in shops), and secondly, there is nothing to eat anyway.

A task:

Survive. Build a farm. Give birth to children.

Now imagine yourself (from the movies) in this setting. Record that you are 20 years old. You don't have a roof over your head. You don't have a penny of money. You are newlyweds. Food is just under your feet. At the same time, there is no healthcare, the Ministry of Emergency Situations, Pyaterochka and Building Materials stores, transport, and work in the city. Around civil skirmishes.

The only plus is that to build a house you do not need to buy land or register with the chamber. He went to the edge of the village and lined up behind the last house.

Very briefly, schematically, I set out a detailed grandmother's story, how everything turned out for them further. The meaning of my presentation is to voice the grandfather's solution to this business problem.

So, the sequence of actions:

1. Spend the night - where relatives sheltered.

2. Then a forest, a log house, a small house under the guidance of a village carpenter. ( Grandfather learned how to fold a log house, fix rafters, etc.)

3. Then the stove, under the guidance of a local stove-maker. ( Grandfather learned to make stoves.)

4. Next - winter in your house. Grandfather gets a job on the outskirts of the city as a mechanic in a railway depot. ( He begins to read books on his own and study the locomotive. Passes courses and becomes an assistant driver.) Little money appears.

5. Then a fire in the village. The house is burning down.

7. Grandfather builds a second house on his own (log house, stove, etc.). Relatives, who were built later, invite grandfather as construction consultant.

8. Then, with a new house, a barn appears in sequence with three zones:

- 1st zone - workbench, tools, grindstone, lathe, drilling machine, etc., that is, according to Marx - first we create the production of means of production;

- 2nd zone - energy block: a place for the preparation and storage of firewood and coal;

– 3rd zone – summer food storage. This is a cellar - a deep pit, which is clogged with ice in winter and serves as a refrigerator for food all summer.

9. And, finally, having a strong base, proceeds to the development of the economy. It was an endless chain of successive, unhurried actions that gradually increased the power and efficiency of the economy. Garden. ( Grandfather studied all the literature on gardening.) Boat. ( Learned to build a boat.) networks. ( Learned to knit.) Fishing. Subsidiary farm. Etc.

Grandfather constantly studied the intended direction. I started to implement, continuing to study a new business, adopting experience and reading books. Soon he became a machinist and then an instructor at the training school for the technical staff of the depot. In adulthood, grandfather and grandmother lived in abundance, were strong and independent.

The red thread in this story about the life of my ancestors is the fact of constant self-education and movement forward. In modern terms, grandpa and grandma were always in new projects and developments. This gave new knowledge, broadened horizons, introduced to a large number of people and created more and more “mental models” (the concept from this book), as close as possible to the “truth of life”.

And I remembered all this in connection with reading the wonderful book by Josh Kaufman "My own MBA". Suddenly, in my head, this "village" block of information that was stored in my brain under the index "interesting historical information" "resonated" with what I heard and felt in Kaufman's book.

This clear, very vital and wise book about business turned my mind to the origins, to a key moment. Business, or, in Russian, business (economy), at its root has a very important root cause. In the old days, people did business not because they wanted to exchange a one-room dugout in the forest with a view of a stump for a two-room dugout with a view of a swamp, but because one could die of hunger or die from the elements. Therefore, it was not necessary to think for a long time, and it was possible to study only “on the job”.

Nothing has changed in modern life. Statistics show that success in the modern world is achieved by purposeful people who show obsession, courage, and fiction. These people take action immediately, learning and adjusting their actions as they go, applying knowledge from different sources, according to the situation, creatively, without turning off common sense.

Successful people build a business not like a computer game, with the feeling that if suddenly “game over, no,” you can go to the kitchen to drink coffee and think, “what else to stir up.” Successful people drive real tanks. And to drive a real tank, you first need to know only four buttons: how to start, how to drive, how to turn and how to stop. And then - years of stubborn independent training, analysis, work with masters of "tank" art and medals for real, but sometimes "you don't understand how" cities were taken.

These are the thoughts that are prompted by reading, I repeat once again, a very clear and practical book “Your own MBA”.

My sincere wishes of creative permanence to the author of the book, low bow to the team of the Mann, Ivanov and Ferber publishing house, which brought this most useful information to the minds of Russian readers, and to all colleagues, present and future. Self-confidence, optimism and faith in self-education!