What is a business plan for? Most, probably, will answer - to get a loan from a bank. This statement is true, but only partly. First of all, the entrepreneur himself needs a plan in order to understand the size of the initial investment for a start, how long it will take to reach self-sufficiency and forecast revenue indicators, to assess the level of profitability, the payback period of investments and many other parameters.

Very often, a novice businessman (and not only a beginner) does all the planning and calculations “by eye” on a napkin or in his head (and sometimes he doesn’t do it at all), forgetting about many costly items, which results in many mistakes and leads to bankruptcy.

Typical mistakes: when determining investments, the costs of financing activities until reaching self-sufficiency are not taken into account, the value of commodity stocks is incorrectly determined (the size of goods and materials for one month is laid down, and based on the turnover period, stocks for 3 months are needed), taxes and insurance deductions are not taken into account in the calculation of the wage fund , the need for personnel is incorrectly calculated, and many others.

A correctly drawn up business plan with detailed calculations is the key to a successful start in any business activity, which will allow you to cut off unprofitable options at the forecasting stage and, as a result, protect yourself from losing your own investments or investor (creditor) funds.

Let's say you plan to install, the calculation made shows that the full payback will be 5 years, it is obvious that this will not be the right investment, it is unlikely that the machine will work without breakdowns for such a period of time. (For reference: the optimal payback for this type of activity is 12-18 months.)

And what is better - to buy a ready-made business plan or to make it yourself? If we are talking about a small business, then you definitely need to do it yourself. This will allow you to dive deeper into the project, understand its essence, sort out for yourself the economics of future activities. Well, if you want to organize a production that requires multibillion-dollar investments, then you cannot do without the help of specialists.

On the site you will find samples of ready-made business models with all the calculations that you can use as a basis for preparing a feasibility study for your specific project.

Action algorithm

1. Acquaintance with the given sample of the feasibility study.
2. Collection of statistical data for a specific region where business activities will be carried out.
3. Conducting marketing research: identifying the strengths and weaknesses of the project ().
4. Updating information on the economic part: searching for potential and raw materials, requesting commercial offers, recalculating the cost and determining the final price based on current market realities, as well as determining the level of profitability.
5. Carrying out a stress test of the figures reflected in the calculation (what will be the payback if the revenue is N percent less than planned). Based on the data obtained, the compilation of several options for the development of the event: conservative, realistic and optimal.
6. implementation of economic activity.
7. Choosing the most profitable one (studying legal schemes to reduce the tax burden).

Based on the analysis and generalization of the information received, draw up your own economic justification for the project with the help of which you can determine the feasibility of investing money.

Please note that you can download any business plan you like for free. If there is no download form somewhere, you can ask a question through a special form, and within a short time we will add this feature. Through this form, you can also clarify any point regarding the described model, and we will try to find a specialist to provide competent advice on the moment you are interested in.

As a rule, a classic Business Plan consists of twelve main elements, including a title page and a confidentiality memorandum.

A well-written business plan can both simply become the basis for organizing a business, and help raise funds for the development of a project if it turns out to be attractive to an investor or lender. Below is a step-by-step guide on how to write a business plan, with a description of its most important elements and recommendations for drafting.

What is a Business Plan in simple words and an example

A business plan is a document that provides a detailed justification for the project and the ability to comprehensively evaluate the effectiveness of decisions made, planned activities, and answer the question of whether it is worth investing in this project.

A ready-made business plan includes all elements of the development and operation of the business for the planned period. How detailed and competently a business plan for starting a business is written depends on how much the idea will be evaluated from the outside, as well as the number of sudden nuances that were not taken into account initially.

We can say that the development of a business plan is half the creation of a business. It describes the details of conducting technological processes, accounting, the state of affairs in the industry, as well as documentation.

Thus, simple business plan- this is a detailed description of the planned project, containing calculations and expected results for the next few years.

Sample Business Plans (download)

Below you will find some more examples and samples of business plans that you can download and study in detail.

Types of business plans

When deciding how to write a business plan correctly, you must first determine for whom it will be written. There are two main formats for this document:

1. Interior. Such a business plan is intended solely for private use among the founders. With its help, expenses, production volumes and necessary stocks, etc. are planned. Such a business plan should be as close to reality as possible and reflect all the risks even in the worst case scenario. Some details of such a business plan that are obvious to the founder can be omitted, since in this case there will be no one to evaluate the extra details.
2. For external users. Such business plans are prepared for presentation to investors or creditors, as well as government support agencies from which funds are expected to be received. This type of plan is distinguished not only by greater detail, but also by a wider evidence base, a large number of calculations. In this case, it is necessary to convince your counterparties of the validity of the calculations and prospects described in the plan. Logic and sequence of presentation of information, the quality of its presentation, design and accuracy are important. It is often possible to use the maximum and minimum possible real numbers where this directly affects the result of the calculation and efficiency, in order to increase the attractiveness of the idea for those who can invest in it. It will be good if all facts and figures contain sources that support their reliability. A business plan that will have visual materials will also win.

You cannot write a business plan for yourself and for an investor at the same time, because they have different purposes.

Internal plans should be more meaningful and practical, and the values ​​​​in the calculations should be closer to the average or even worse. Plans for external users should be logical and neat, and the values ​​in them are usually close to the ideal scenario.

What does a Business Plan consist of - Structure

Depending on the specifics of the business and the purpose of the document, the number and content of the points of the business plan may vary. A typical business plan usually consists of the following elements:

1. Title page.
2. Confidentiality Memorandum.
3. Summary.
4. Objective of the project.
5. Analysis of the position of the enterprise in the industry.
6. Description of the product of labor.
7. Production plan.
8. Organizational plan.
9. Risk analysis.
10. Applications.

Some elements required for writing a business plan for an employment center or lenders are optional for writing documents for internal use. For example, it doesn't make much sense to write a confidentiality memorandum or cover page for yourself.

At the same time, a business plan for a store may not contain a paragraph describing the product of labor, since in this case all goods are purchased for resale, and the list of services is standard.

How to start making your Business Plan - Instructions

To begin with, it is necessary to clearly define the scope of activity and the product that will be produced by the newly created enterprise. To do this, it is necessary to conduct a preliminary analysis of the market situation in real time and identify niches that are not sufficiently represented on the market. Choosing one of these niches will make it more likely to successfully occupy your market share in a short time.

Next, you need to collect all the information available in the public domain about this field of activity. The greatest attention should be paid to real stories and reviews of people applying in this area. Only they are able to give an idea of ​​the nuances that at first glance are implicit.

For popular industries, for example, for a cafe or a beauty salon, you can find a sample business plan for review or even special services that help in its formation. In the case of more specific industries, the amount of information freely available may be limited.

In case of a clear lack of data for analysis, it is best to seek a paid consultation from specialists - they will help fill in the gaps in knowledge.

SWOT analysis

This type of analysis is used to assess the strengths and weaknesses of the idea in the presence of information about the latter. Conducting a SWOT analysis helps to visually correlate the pros, cons and dangers of a future project in order to conduct a holistic assessment of them.

In the name, as an abbreviation, the essence of the method is encrypted: strengths, weaknesses, opportunities and threats. It is for these four columns that the data is posted in the SWOT analysis.

• To the strengths refer to the advantages that the chosen niche has.
• Weak sides should be described in as much detail as possible, as they are needed in order to eliminate them in the future. This column includes all the shortcomings in the theoretical implementation of the plan, from low profitability to the lack of own premises.

Strengths and weaknesses, for the most part, are internal factors that are directly affected by the founder.

Opportunities and threats, on the contrary, are considered external factors that must either be used or adjusted and kept in mind. A sample table for conducting a SWOT analysis of a production project for a business plan is presented below:

Resume writing

One of the elements of writing a business plan from scratch is resume writing.

This element is always located at the beginning of the business plan and contains some brief information about it, forcing people who decide to read the content of the document to become interested in it and continue reading.

This is most important when looking for potential investors and lenders.

Despite the location of this element in the document, the founder does not start working on it before writing a business plan for a small business, since the summary is a section that presents consolidated information from the rest of the business plan.

Accordingly, the work on the summary is started last by the founder - this is, for the most part, the business card of the project for external users of information.

The main points that counterparties want to see in a resume are usually the possible level of return on investment in the development of the project, as well as the risks taken on such investments.

Often, the purpose of the project is taken out in a separate section.

In this subparagraph, it is necessary to indicate the goals, tasks set for the business, and also to argue the success of the future enterprise. Often in this paragraph, the results obtained from the SWOT analysis are used.

Analysis of the company's place in the market

This section usually contains an overview of competition in the selected industry, presented by the number of competing firms and their market shares, product specifics and sales volume, if such data are available.

Also, this section usually includes data on the planned size of the organization being created and competing organizations: the number of employees, production capacities, and so on.

• Check out (download).

Based on this analysis, a promising place in the industry is usually determined, that is, the market share that is planned to be taken in the future and in what time frame this should happen. If the business plan is drawn up for external users, then this item is one of the fundamental ones and should be disclosed in detail.

As advantages, one can take into account the experience of hired employees and managers, possible prospects for the development of the organization, various know-how, and so on.

When it becomes necessary to write a business plan yourself, you need to pay special attention to some mandatory elements in its content. In the case of a marketing plan, such elements are promotional tools, demand analysis, and preliminary sales directions, especially when it comes to production.

Product promotion tools are usually advertising, direct sales, and other options, depending on the field of activity.

In some cases, competent merchandising can be used as a promotion tool. It is also necessary to indicate by what means the promotion will be carried out: whether it will be a special department, an individual employee, or the services of outsourcing firms and inviting third-party specialists.

Marketing demand research is an extremely difficult and serious work, therefore, if you are not confident in your own skills, it is better to leave it to professionals. In this case, the likelihood that such a study will be positively assessed by creditors will be higher.

However, if it is important how to draw up a business plan yourself from and to, then it is necessary to take into account not only the volume of demand at a particular moment, but also its seasonal fluctuations, elasticity under the influence of the price factor, average prices for goods, the possibility of stimulating demand.

If there are already preliminary sales options for products, it would be good to indicate them and draw up for each its own sales program, which will include sales volumes for the period, revenue, tax administration (for example, payment of VAT if the counterparty is not its payer etc.), methods and terms of delivery and payment. Here you can also specify the rules and content of future promotions and discounts, if there are any developments on them.

It would be good to make a forecast sales table with calculations of the total revenue for each counterparty or for each product. Tables can have a simple but informative look:

If possible, it is better to give accompanying documentation to the amounts so that prices and volumes are not taken from thin air. Also, do not deliberately overestimate prospective indicators if such documentation is not available - this section should not cause doubts among investors.

Production plan

One of the most important elements of any business plan. It must be understood that this part of the plan applies not only to manufacturing enterprises - the production plan includes the entire process of the organization's functioning.

An exception may be a business in which no actions are taken by the staff at all with the products - for example, a wholesale store that simply purchases products, stores them in a warehouse, and then sells them.

If we consider the business plan of a restaurant or coffee house, then the production plan includes everything from the purchase of products for cooking and the time of making a dish or drink, to the equipment used, the cost and shelf life of the finished dish, as well as the process of maintaining existing equipment and mechanisms .

This paragraph, depending on the field of activity, should include:

• Raw materials and other production costs.
• The cost of acquiring equipment and premises.
• Labor costs.
• General production and general business expenses - rent, utilities, etc.
• Overheads.

In addition to expenses, this paragraph describes in detail the work processes, the timing of each production cycle and storage of products, the useful life of the equipment, the mechanisms for interaction between different departments, the requirements for employees, the planned wages, the schedule of its accrual, and so on.

As a result, we can present a production plan painted by sub-items, starting with the purchase of raw materials and ending with the payment of wages and the sale of final products.

organizational plan

In this section, it is necessary to describe the structure of the company and its management system. This includes the organizational structure, staffing, information about the management of the enterprise, founders, legal form, planned management mechanisms, distribution of responsibility.

• (download in PDF).

This section also discusses the process of documenting activities in the process of its organization, with references to the primary legal acts, according to which the registration and activities of the enterprise will take place. As a rule, this item is signed in order, starting with the lease of the premises and ending with the launch of production.

This section of the plan, regardless of the purpose of the document, must be disclosed in as much detail as possible, since it depends on how much the planned expenses and incomes will coincide with the real ones in the future.

This item is the preparation of settlement documentation for planned costs, as well as approximate amounts of revenue. The best option for presenting this information is tabular, with separate explanations, since the amount of information in the financial plan of even a small enterprise is quite large.

Be sure to remember that the enterprise has fixed costs that do not depend on the volume of production, such as rent, and variables determined by the volume of output. It is also necessary to take into account the cost of maintenance and repair of units, and all this must be taken into account when calculating the cost of a unit of production. Fixed assets transfer their value to finished products gradually, therefore their cost is included in the cost price depending on the useful life in the form of depreciation.

• (download).

After the unit cost of production has been calculated, as well as the volume of fixed costs over a period of time, the break-even production volume is calculated - that is, the amount of production that must be produced and sold at a given price in order to fully cover the cost and fixed costs. A further increase in production and sales will mean an increase in profits.

Also in this section, it is necessary to present the payback period of the project, which in a simplified form is calculated as the ratio of initial costs to monthly net profit. The result will be in months.

Also in this section, you can include other indicators necessary depending on the scope of the enterprise. In general, the more detailed information provided in this section, the better. For example, in the case of opening an online store, you can create a similar table:

Identification of risks

In this paragraph, it is necessary to consider the various risks that are inherent in the industry, region or type of activity, evaluate their theoretically possible impact on the organization's activities and possible damage, and also describe in detail the ways to counter them, highlighting those that will be used in certain situations.

If the business plan is for internal use, this section should be as detailed as possible - this can be very helpful in the future.

When drawing up a document for investors, some implicit risks can be omitted, but in no case should the obvious ones be omitted - this will be noticed and perceived as a flaw or short-sightedness of the founder. When developing this item, the founder will also be helped by the SWOT analysis carried out at the beginning.

Formation of applications

Annexes are an essential element of a business plan, especially for external use. All possible documents confirming the theses expressed by the founder earlier are attached to the plan as annexes.

It is highly desirable to confirm all figures, for example, with official statistics, reporting documents from similar firms, letters of guarantee and certificates, and so on.

It is also important to attach to the annexes various agreements concluded with contractors or other founders, existing company documentation, documents certifying the qualifications and data of the founders and planned management personnel, and in general all possible documents confirming the information and judgments presented in the business plan itself.

These documents should be referenced in the text of the plan. Here you can also make too voluminous calculations or schemes.

Each business plan requires an individual approach, but there are some general recommendations that apply to most of these documents, according to which you can both draw up a business plan for an individual entrepreneur for internal use, and develop a plan for creditors of an existing large enterprise.

• reflect the real situation. If you take into account in the plans highly inflated profitability indicators or too low prices for raw materials, as a result, you can get completely different financial result, which was calculated in the marketing plan.
• Write in clear, understandable language. If the business plan is written confusingly and with an abundance of errors, no investor or lender will take such a document seriously.
• Take into account the nuances. It is necessary to pay attention to such things as seasonal changes in prices for some goods and services, climatic conditions that affect production. For example, in different regions, the cost of heating workshop premises, especially large ones, can vary greatly.
• Make a business plan concisely, but without unnecessary volume. The usual length of this document is 20-25 pages, excluding appendices. If it turns out to be much larger, then it is better to transfer all documents, volumetric calculations and schemes to applications.
• Calculate costs as accurately as possible. If the price of a particular product or raw material fluctuates greatly, it is better to take the maximum values ​​so that in the event of another price fluctuation there will be no unpleasant surprise in the form of a loss of profitability.
• See related documents. Working on a plan is much easier when you have an example of writing a business plan at hand. To do this, below are examples of business plans in various areas that can be taken as a basis.

Conclusion

Drawing up a business plan is a rather complicated and time-consuming task. However, a well-written business plan can be considered half of starting your own business. Each industry has its own specifics for compiling this document, but there are some general points that must be taken into account when drawing up a high-quality business plan.

If you find an error, please highlight a piece of text and click Ctrl+Enter.

• 1. Sample business plan
  • 1.1. Business plan sections
  • 1.2. Project description
  • 1.3. Production plan
  • 1.4. Marketing plan
  • 1.5. Financial plan

Each company in the course of its activities must clearly understand the needs for all types of resources, as well as be able to accurately calculate the amount of funds needed to implement their business ideas. In a market economy, it is necessary to be able to plan, regularly analyze the internal and external environment, evaluate your own prospects and opportunities. For clarity, consider a sample business plan with calculations. Also at the very end of the article, you can download a detailed grocery store business plan.

Web studio business plan - sample with calculations

1. Sample business plan

The article presents a sample business plan with calculations for starting a website development company. Today, many companies decide to open their representative office on the Internet. As a result, there is a need to create an official website.

A business plan is an official document that will subsequently be presented to potential investors and partners. Therefore, when developing it, certain principles should be followed.

1.1. Business plan sections

• introduction,
• (brief description of the project and main financial indicators),
• project description,
• analysis of the company's capabilities,
• production plan,
• marketing plan,
• financial plan,
• risk analysis,
• conclusion,
• links to sources.

1.2. Project description

The projected company is created for the purpose of developing websites and their subsequent placement on the Internet. The company's product is a website, made in accordance with the client's requests, the chosen concept and functionality. The average price of a website (based on the arithmetic mean) will be 64 thousand rubles.

At the moment, the development stage of the project is evaluated as a business idea. The objective of the project is to position itself in the market as a professional company creating websites of varying complexity, with a modern concept and user-friendly interface.

When recruiting, it is planned to look for professional layout designers and web designers based on an assessment of their portfolio (CV).

1.3. Production plan

For the implementation of the business project, it is planned to spend 200 thousand rubles of own funds and 800,000 rubles - borrowed funds in the form of a bank loan, i.e. All in all 1 million rubles.

All information is given as an example - this business plan is a sample with approximate calculations

At the moment, the IT-technologies segment is in the stage of dynamic growth. As a result of the penetration of broadband access into the regions of Russia, the development of mobile and wireless data transmission networks, there has been an increase in Internet users.

The preparatory period for the opening of the project is planned to be completed in full within six months.

The staff of the company will consist of 6 people: CEO, accountant, workers and four programmers, each of which is responsible for a specific project and is a highly specialized specialist.

Web studio staff

Estimated payroll will amount to 1659 thousand rubles. in the first year, 1893 thousand rubles. in the second year and 1962 thousand rubles. in the third year of the project.

Estimated revenue for the first year will amount to 3793.93 thousand rubles, for the second year - 6140.19 thousand rubles, and for the third year - 6278.12 thousand rubles.

Acquisition costs fixed assets are estimated at 634.88 thousand rubles. The amount of depreciation deductions is not calculated, since the organization will work on a simplified taxation system.

Cost of services provided will amount to 3918.55 thousand rubles in 2017, 3491.906 thousand rubles in 2018 and 3527.547 thousand rubles in 2019, respectively. The decrease in cost in 2018 compared to 2017 is due to the write-off of the cost of fixed assets, and the increase in cost in 2019 compared to 2018 is due to an increase in the cost of staff salaries, the purchase of consumables for the subsequent creation of services. It should be noted that business plan calculation samples depend on the specific economic situation in the country.

1.4. Marketing plan

The amount of marketing expenses is estimated at 13% of revenue in 2017, 4.2% in 2018 and 4.15% in 2019.

1.5. Financial plan

The financial results of the project implementation are estimated as follows. In the first year of operation, the financial result will be negative and the loss in 2017 will amount to 124.62 thousand rubles.

In 2019, the profit will be 2,648,284 rubles, and the maximum profit of 2,750,573 rubles will be achieved in 2019.

Cumulative net profit at the end of 2017 will be -230.807 thousand rubles, at the end of 2018 - +1813.725 thousand rubles, and at the end of 2019 - +4215.028 thousand rubles.

We will calculate the effectiveness of investments for the project

1. Net present value:
   NPV = 2947.435 rubles.
2. Internal rate of return (IRR):
   2947.435 / (1 + x) 3 = 100 * 0.579;
   2947.435 = 57.9 * (1 + x) 3;
   (1 + x) 3 = 50.91;
   x = 2.71, IRR = 271%.
3. Yield Index (PI):
   PI = A / KV = 2947.435 / 1000.0 = 2.647
   Index of return on investment > 1. This indicates that this project is effective.
4. Payback period (PP):
   PP = 2 + = 2 + 0.7 = 2.7 quarters
5. Discounted payback period (DPP):
   DPP = 3 + = 3 + 0.74 = 3.74 quarters

Thus, the payback period of the business project is 3.74 quarters, and a year after the start of the project, a guaranteed repayment of the loan and income will be made if the specified conditions for the implementation of the project are met.

2. How to write a business plan - video + ready sample

This sample includes all the main points and necessary calculations and can be used as an example of a business plan for your own development. It should also be noted that a detailed business plan sample with calculations can be bought from specialized companies.

You can also view the detailed grocery store business plan.

3. Write and implement a business plan

Now that you know about the basic principles of writing a specific business plan, try to implement your old business idea. Carefully consider each step, the business plan should be drawn up taking into account the characteristics of the market you are going to enter.

Of course, in order to succeed in business, one business plan, even if thought out to the smallest detail, will not be enough. Therefore, we advise you to read the books of successful people with the secrets of achieving really big business goals. We invite you to download a free book about the top 10 secrets of rich people.

Business plan: sample and purpose of the document + reasons for drawing up + 5 stages of creation + features of writing for investors and for personal purposes + structure + 15 tips + 7 illustrative examples.

Any actions must be planned and displayed on paper. This is especially true for entrepreneurship. Without business planning, i.e. detailed optimization of resources and determination of further tasks, even an experienced entrepreneur will not be able to achieve their goals.

That's why it's so important to have sample business plan and compose it correctly. This material will help you with this.

Why and who needs a business plan?

There are several definitions of a business plan on the Internet.

Here are the most common ones:

Those. A business plan is a document that details how to implement it. Thanks to it, you can fully justify your project, evaluate the effectiveness of the decisions made from all sides, and understand the feasibility of funding for a particular activity.

The business plan shows:

• business development prospects;
• volumes of the sales market, potential consumers;
• profitability of the project;
• forthcoming expenses for the production and sale of products, their supply to the market, etc.

A business development plan is a tool that evaluates the final results of activities for a specific period of time. It can be used to attract investors and is necessary in creating a business concept, company strategy.

Drawing up a business plan is one of the important, crucial stages of planning. It is developed both for those enterprises that produce goods, and for those whose specialization is the provision of services.

Before writing a business plan, specialists or the owner of the company determine the tasks and means for their implementation. The developed document can attract creditors to implement ideas. For this reason, its importance cannot be overstated.

The purpose of the business development plan:

• analysis of aspects of entrepreneurship;
• competent management of finances, operations;
• justification of the need to obtain investments (bank loans, equity participation of companies in the project, budget allocations, etc.);
• accounting of financial opportunities and threats (risks) of the enterprise;
• choice of the optimal direction of development.

Entrepreneurs write business plans for the following reasons:

Features of drawing up a plan for personal purposes and creditors

It is important to see the difference between a business plan, which is written for internal use, and a document, so to speak, "ceremonial", to be transferred to creditors.

1. Create a plan for personal goals.

If you intend to use the sample business plan and write it for yourself, please note that it will be in the form of a practical guide to further actions.

The business development plan in this case should answer the following questions:

1. What activities do you (will you) do?
2. What product/service does your company offer to the market?
3. Who are the consumers, clients?
4. What goals should you achieve?
5. What means are needed to achieve the goals?
6. Who is responsible for performing certain tasks?
7. How long does it take to get it done?
8. What capital investment will be required?
9. What results should the actions lead to?

You need to understand that when drawing up a working document, you need to reflect the real state of affairs in order to know in which direction to move, what to do, what to strive for.

2. Document for investors.

When developing a business plan to provide to lenders/investors, the methodology is different. The person or organization that will finance your venture should receive a document detailing the situation and the main tasks.

You have to convince depositors that their money will be used rationally, to identify benefits for them. A business plan must be drawn up logically, each action must be justified.

If you have doubts in any area, study it more carefully, because according to the program you outlined, creditors will certainly have “uncomfortable” questions. And how you answer them will depend on the amount of initial investment in opening / developing your own business.

Also of particular importance is the confidence of the serve. It’s good if you manage to display statistics in a business plan, referring to the example of another company. This will increase your chances of getting an investment.

When writing a business plan, you should adhere to the business style and follow the structure.

Sample business plan: structure

Regardless of the purpose for which you draw up a plan, working with it takes place in 5 stages:

As a business builder, you can make up the first two without any problems. But what should be the competent structure of a business plan?

We will analyze the main sections, what information they contain and how to correctly compose them.

No. 1. Title page.

It acts as such a calling card. It indicates: the name of your company, contact information, address data, phone numbers of the founders.

In addition, the title should contain the content of the entire document (chapter - page number). When composing the title, be concise, state the information concisely.

The total volume of the business plan is about 30-35 pages, including applications.

*Business plan (sample title page)

No. 2. Introductory part of a sample business development plan.

It takes approximately 2 A4 sheets. The introduction describes the main aspects of your business, its essence, what advantages it has.

It is necessary to write what is attractive for buyers of the product / service, what is the expected profit. If you intend to raise funds for the business, the introductory part indicates the amount of capital you need.

Usually the introduction is devoted to such points of the plan:

The introductory part is the last one, because. it describes the overall picture of the company's activities.
You can fully portray it only after studying all the nuances of the case.

You can study a sample of this and other parts of the plan at the end of this material - there are collected examples of this document for the main lines of business.

No. 3. The main part of the business plan.

The main section concerns the type of activity and all its key points, the cost of the project.

It consists of subsections:

• production;
• financial;
• marketing;
• organizational;
• business efficiency calculation;
• risks.

We will consider them separately.

At the end it follows final part. In it, you need to summarize the work done, give a clear definition of the tasks.

Subsections of the main part of business plans

No. 1. Development of the production subsection of the business plan.

The main section of the document is the largest. Its subsections describe each aspect of your case.

For example, industrial shows what equipment will be used, what premises you have, how much money will be needed to purchase and start a business.

Also, this plan is designed to allow you to calculate production capacity, determine the likely prospects for growth in production volumes.

In addition, it contains information on the full provision of raw materials, components, highlights the need for labor, temporary and fixed costs of business.

In order for the production subsection of the plan to have a clear structure and contain all the necessary information, indicate:

• how well the production process is, whether there are innovative solutions;
• ways of supplying resources, the degree of development of the transport system;
• a full description of the technologies, why they were chosen;
• Do I need to buy / rent a business premises;
• the composition of the required personnel and all data about it, labor costs;
• possible maximum volume of output;
• information about suppliers, business subcontractors;
• the cost of each product;
• an estimate with a mention of current expenses, etc.

No. 2. Development of the financial subsection of the plan.

Financial plan generalizes all the above data with economic indicators for business, i.e. in value terms.

This includes business reports:

• Balance plan (confirming the ability of the enterprise to timely settlement of its monetary obligations).

On financial results, profits and losses.

It highlights the sources of profit, how losses appeared, assesses the changes in business income / expenses that occurred in the reporting period, etc.

About the movement of money.

This report allows you to see operating results, long-term creditworthiness, short-term liquidity.

The financial subsection of the business plan is also characterized by the presence of:

• schedules for future financial activities,
• descriptions of likely investments.

Think carefully about the possibility of investing, whether it will be profitable, about the target orientation of the contribution. Write how you will return the funds attracted to the business.

Try to see the following in the financial part of your business plan:

No. 3. Development of the marketing subsection of the business plan.

The marketing subsection deals with the analysis of the sales market for your company's products. You must indicate in the plan the size, dynamics and trends of the market, its segments, conjuncture.

In addition, the subsection informs about who are the consumers of the business products, what strategy will be used to promote the product.

It calculates consumption volumes, estimated market share, describes the levers used to influence demand (advertising campaign, pricing, product improvement, etc.), business competitiveness.

It is necessary to evaluate your product from the consumer's point of view, what makes it attractive, what is its consumer value, is it safe to use, and how long does it last.

When compiling a marketing plan, rely on the following points:

To draw up a marketing plan, information is taken from the external environment, relevant research and surveys are carried out, and professional marketers are involved in order to study the market situation.

No. 4. Development of the organizational subsection of the plan.

In terms of doing business, organizational issues are considered no less important. Therefore, in this subsection, you are required to describe all the steps that will be taken to implement the project.

For example, as shown in the sample in the picture:

It is better to present information in the plan in tabular form, so that the sequence of your actions is clearly visible. It would not hurt to mention the normative and legislative acts that regulate the chosen branch of activity.

In the organizational plan, it is worth describing the managerial side, the duties of all employees, the system of subordination and incentives (remuneration), and describe the internal regime of the company.

Remember to follow the structure as in the example:

No. 5. How to issue a calculation of efficiency and possible risks?

The developer of the business plan must write the payback period, NPV (net present value).

The best option would be to arrange this in a table, as in the example below:

Business risks should also be considered. Be sure to indicate in the plan what measures you will take if they occur to minimize them, which self-insurance program you will resort to.

Experienced business plan writers pay special attention to risks, and consider the probability of the worst possible outcome. By making notes on how to eliminate the expected difficulties, you will make your work easier in the future. If there are losses and financial losses, you will already know how to compensate for them.

When this section of the business plan causes difficulties, they turn to experts for help.

Often, a SWOT analysis of a business is used for this purpose:

This is a method of identifying external / internal factors that affect business development.

Thanks to it, you will be able to evaluate:

• their weaknesses (suppose the need to rent a building, unrecognizable brand),
• advantages (low price, high service, professional staff),
• designate opportunities (these include the availability of funds for the introduction of innovations, the use of modern equipment, coverage of a larger market segment, etc.).

And, ultimately, threats that you can't undo, such as:

• economic crisis,
• deterioration of the demographic situation,
• increase in customs duties,
• growing political tension,
• tough competition, etc.

If you provide a clear and justified algorithm for solving risks in the document, it is guaranteed that you can attract partners and creditors for your business.

15 tips for beginners to write a good business plan

To avoid them and make your business plan worthwhile, follow these guidelines:

Before you start writing, it is better to look at more than one example of a business plan.

It is easy to find illustrative examples on the Internet, and perhaps they will even relate to your line of work.

There is no need to “spill water”, thinking that the document is supposed to be voluminous.

The business plan should contain only important, realistic information that is of interest to investors and useful to you in doing business (as in the examples below).

1. Errors, corrections, misprints are strictly not allowed.
2. The business plan should reflect the ability of your enterprise to reach a higher level and the strengths of the management team.
3. When developing a business plan, one should not underestimate competition and possible difficulties.
4. If the information you want to display is subject to confidentiality, it should be skipped.

Don't rush the paperwork.

Such a plan would not have the desired effect on creditors. If you are compiling it for yourself, anyway, it should not look like a draft version.

Use more tables, graphs (as in the samples below).

Providing statistical data in this way makes the material more visual.

Market analysis is often inaccurate.

Therefore, responsibly approach the marketing section, collect all the necessary data.

Be sure to include competitive features in your business plan.

Throw out too abstruse expressions from the business plan, as well as those that are understood ambiguously and demonstrate your failure.

For example, “a product that has no analogues”, “under consideration”, “ease of implementation”, etc.

Keep track of all business expenses.

Lenders consider this column especially important. Therefore, they may have a lot of questions for you on such items as salaries for personnel, taxes, purchase of raw materials, etc.

Don't ignore risk considerations.

As already mentioned, this will serve as a protection against the problems encountered on the way to achieving the goals, as well as allow investors to see you as a serious, responsible entrepreneur.

5. Focus in the business plan not on the first profit, big earnings, but on a stable cash flow.

Don't forget to set time limits.

Any task has a deadline (quarter, year, several years).

If you are not sure that you can master the business plan on your own, even using the samples below, do not spare money on a specialist.

He understands this issue more than you, so he will draw up a document accurately, without technical, methodological and conceptual oversights that you can make without proper experience.

A detailed diagram of a quality business plan with explanations

you will find in this video:

Ready-made business plans (samples) for different areas of activity

Because of this, opening a pharmacy is a very profitable business.

Therefore, it makes sense to take a closer look at the example of designing such a business plan in this sample:.

If you want to go into another area, consider opening a cafe.

There are quite a lot of similar establishments and the competition is strong. However, the demand for them is growing. If you take into account all the points of arrangement, you offer healthy food, you will definitely succeed.

To properly draw up a document, check out a sample cafe business plan!

The male half of the population may be interested in the idea of ​​organizing a car service.

The owner of the service station will not be left without income if the activities for the repair and maintenance of vehicles are detailed with all the ensuing factors in the business plan.

It will be more pleasant for women to open a beauty salon.

We assure you that regardless of the number of beauty care establishments available, your "enterprise" in the beauty industry will be in demand. This is due to the fact that every client wants the salon to be at hand, and did not have to get to another quarter.

Representatives of the beautiful half of humanity can delve into trading activities and create a flower shop. The main advantage of the idea is a small starting capital.

This small business also requires planning. And although flower shops are not exactly popular in Russia, who knows, maybe you will change that.

To do this, you need to draw up a well-thought-out business plan (a sample of which you can study at this link).

The hotel business is a much more complex option, which involves taking into account many factors, especially marketing ones.

If you do not know what size of the room you need, what investments are needed, get the information of interest in the standard sample:
hotel business plan.

No less time-consuming is the process of implementing a farming project. But in this case, you will have the opportunity to receive financial support and benefits from the state.

A good sample plan that can attract public investors, clearly demonstrates the goals, .

The implementation of any idea begins with a business plan. Without it, it is impossible to determine the necessary tasks, to understand the feasibility of investments and costs. Many businessmen needlessly ignore this fact and do not use this useful tool.

If you did not have experience in writing, any sample business plan given here will help you understand all the standards for drawing up, due to which you can easily set yourself a guideline for further action.

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The basis of any business is a ready-made business plan. It helps to avoid many mistakes in the creation and development of the company, allows you to convince investors of the advisability of investing money, and assists in obtaining the necessary loans in banking institutions.

Such a document contains detailed calculations of the profitability of the future organization, the payback period of the project, the risks to which the company is exposed.

You can write a business plan yourself, spending time and money. However, most modern entrepreneurs prefer to use ready-made financial products containing high-quality and useful information. Why?

Main features of a business plan

This document is the most important tool for the company, allowing you to choose promising areas and determine how to implement them. This is an execution and control guide to help you manage your case. A well-designed financial solution with detailed calculations performs several functions:

• strategic. It is used to develop business strategy. This is a key function in organizing an enterprise or in determining new directions for a company;
• investment. It is used to raise money. It is extremely difficult for modern firms to manage without credit resources. Therefore, this function allows you to determine the optimal sources of funds, find potential investors;
• planning. It is used to give a comprehensive assessment of the development of the enterprise being created, as well as to manage internal processes or a new direction of activity.

As a result, the business plan provides an opportunity for analysis, positioning, comprehensive assessment and control of the future activities of the company, the implementation of marketing courses, and the development of a personnel policy.

What are the advantages of ready-made documents? What is the benefit of buying a business plan from a company that develops and draws up business plans for different lines of business?

Advantages

A business plan is the business card of an organization. By applying a ready-made solution made by qualified specialists, the future businessman saves time and money that would have to be spent on independently carrying out the activities, analyzes and calculations necessary to compile this document.

Moreover, such a study is not a guarantee of a successful start of the project. Among the advantages of using a full-fledged financial solution made by professionals, it is worth noting:

• time saving. Having a ready document in hand, an entrepreneur can get a clear idea of ​​​​the steps that need to be taken to achieve the goal. Thanks to the purchase of a ready-made business plan, you can overcome all the difficulties of a business with the support of professionals;
• effective means of persuasion. For sponsors and investors, this document is the main evidence of the viability of the idea of ​​the organized business, the potential of the enterprise to achieve a certain amount of income;
• competitor research. A well-written document will help evaluate competing companies, identify their strengths and weaknesses, determine a free niche that at this point in time can be occupied and firmly held, winning the favor of a potential audience;
• direction of travel. An effective and high-quality financial solution will help the company not only at the initial stage. With the right approach, it will allow the organization to constantly maintain the planned direction, making the necessary adjustments.

High-quality business plans are prepared by an experienced team of specialists with rich experience in a wide variety of fields. All materials are adapted for use in the Russian economy in the current environment.

The documents contain all the necessary calculations: the calculation of payback, economic efficiency, profitability and other equally significant indicators. Applications designed in tabular form will help you independently determine the required values. For example, to calculate the need for money for the purchase of specialized equipment until the period of time when these costs begin to pay off.

Features of use

A ready-made business plan is not only an opportunity to find an idea with calculations and recommendations for a wide variety of areas, but also advice on the main aspects of starting a business.

In this case, we are talking about the most popular questions of start-up entrepreneurs. What form of ownership to choose for the organization. What to look for when hiring professionals. What system of taxation to give preference.

Today, many specialized organizations offer to purchase full-fledged ready-made business plans. Moreover, the prices vary widely. How to choose a supplier of such a solution?

In this case, it is necessary that the proposed business plan contains not only general information, but also detailed calculations for all the main activities of the future enterprise. Competent suppliers of ready-made business plans calculate such expenses as, for example, the cost of social contributions for employees, tax optimization, transfer of taxes and fees to the state.

The more complete the business plan is, the more effective and efficient the activity of the future entrepreneur will be. Don't skimp on this document. After all, he is the main assistant in conducting market analysis.

It is he who summarizes the analysis of opportunities for starting or expanding a business in modern conditions, contains a structured description of all areas of activity of the future company.

By purchasing a business plan, an entrepreneur receives not only a comprehensive analysis of the main problems that he may encounter when organizing his activities, but also ways to solve them. The benefit of using the finished document is obvious!

Where to download a ready-made business plan with calculations

You can choose the solution that suits you among a large number of destinations offered by our partner Biplan (