Legal marketing is a technology that you just need to take and implement in your practice. The main thing is to do it professionally and systematically. Despite their technology, most lawyers will never master marketing. They will simply continue to fight for an unproductive client and receive meager fees. If you want to change it, you need to unwind legal business and become the first in the results of the issuance of Yandex and Google.

How to promote a legal business and attract clients

What do you say when you see, for example, a successful lawyer: rich, with good deeds, interesting clients? Most of you will say that this lawyer was lucky, he got promoted, his parents had money to promote. What distinguishes successful lawyers, however, is their mindset. They are aliens in some way, they think and feel differently.

Firmware Theory: Start Upgrading Your Thinking

Let's start by discussing how your phone works. How is the telephone related to the work of a lawyer? It's simple: like you, any modern mobile phone has brains. And he solves the problems of his owners with his brains. It is very difficult for any modern person to imagine his life without a high-quality, reliable phone. The same is true with lawyers. A person leading an active economic life needs connections with qualified lawyers and lawyers. Modern man needs to constantly decide legal issues.

But what separates a lawyer and a telephone? Phones and smartphones, unlike lawyers, understand their imperfection and constantly download new firmware and updates. New firmware allows the phone to correct errors in its work, acquire new functions. In fact, the phones are in constant update mode.

And what about lawyers? Are they actively developing? Unfortunately, most representatives of the legal business put crowns on their heads and consider themselves geniuses. Many of them simply do not see the way to development. They just stopped self-educating.

Doubt these theses? You're right, you're lawyers. However, answer a simple question: how much money have you invested in your development and training since graduation? Now compare with how much money you have invested in buying cars. If you want to break into the legal business, use the phone tactic: constantly upgrade your knowledge and experience. Embrace this truth that your competencies are far from perfect.

Start learning, start investing in yourself

Allow yourself to constantly learn and develop. Constant learning will give you the opportunity to form a more objective view of this world. This will allow you to develop faster and make fewer mistakes along the way.

Understand the Key Thought: Success in legal field is not only knowledge of the law. If you want to be successful, you must develop related skills. Start pumping your legal marketing and sales skills. Remember, success in the legal field requires you to have a flexible mind.

Do a little homework: you must understand that today you are very much mistaken in something. Mentally move yourself forward five years. Imagine yourself in the future and look at yourself today. Try to answer yourself the questions: what am I doing wrong today? What can be changed?

Why are you starting your own legal business?

It is unlikely that anyone will argue with the fact that money is in modern world become the main measure of success. When you see a rich lawyer, you understand that he is successful. People go into business to make money. Because business is one of the few ways that allows us to legally get rich. The problem is that most of you start a legal business with only one goal in mind: to get rich. You will argue that there is nothing wrong with that. Yes, everyone loves money, especially spending it.

But this is bad if it is the only motivator for you. Money cannot be the only incentive in the development of a legal business. Let's illustrate this with an example from another area: imagine that you decide to build a relationship and start a family. And the only motivator for a relationship with a girl is the amount of sex for you. Can you build relationships with this approach? Unlikely.

The same thing happens in business as well. Your customers feel when you only need money from them. When one dollar is burning in your eyes, customers literally feel it with their skin.

What distinguishes the business approach of successful lawyers

The peculiarity is that even at the very beginning of their project they have some non-material motivation. They think in terms of certain social goals. They think about what their legal business will bring to society.

For example, one of our familiar lawyers embodies the idea of ​​doing a civilized business in Russia. He writes articles, conducts seminars, and is actively involved in educational work. The unique mindset of successful lawyers is that even when they don't have enough money, they keep thinking about social function your business. They continue to sincerely care and love their customers. This approach to doing business is very strategic. Sooner or later, the audience begins to reciprocate, and their fees increase.

Answer yourself frankly: why am I opening my legal practice, apart from making a profit? Is there something that turns you on, what makes you move, what do you want to give to society, to people? Formulate the mission of your business.

Believe me, there are already enough unprincipled lawyers on the market, stupidly squeezing money out of clients. Formulate some idea for your customers, sincerely love them. If you manage to truly love them, then one day it will begin to pay off, including increased profitability.

Develop products

Henry Ford said that thinking is the hardest job. Businessmen understand this idea well. Key task every entrepreneur has to think about what to offer the market, how to make his services better. Constantly tell your employees that your firm provides abominable service. This approach keeps them from putting crowns on their heads. They have to constantly think about self-improvement. What else can we do to make our services more delicious?

Many of you refuse to think about your services. Or they ask third-party experts to advise what services to provide, ask for help to formulate competitive advantages. Understand a simple thing: you are the dad of your business. Only you can decide what services you need to provide and to whom. Marketers, of course, can give you some advice, but they cannot, for example, say: “Work in this direction and you will be happy.”

A professional teacher will never tell you what your child will do in the future. He can only help him develop the existing inclinations and desire. To win a good position in the legal business, you must constantly think about your product - a legal service. You have to constantly innovate, constantly change the system. Ideally, you should have a service that will be sold without any marketing communications at all.

If you have opened a law firm, then one of your tasks is to be in business as an architect. You have to design processes, look at the system as a whole. Alas, many of you forget about it.

Why make the legal business beautiful

You hardly know what processor power your iPhone has, but you know how convenient and beautiful it is. What about an Apple product? The fact is that all businesses develop according to general laws. Today it is not enough to just sell legal services to clients, people want to buy them in excellent packaging.

Successful lawyers have long understood that good packaging helps to promote a legal business. expensive suits, high quality photos, presentable websites, well-designed presentations - all this encourages customers to buy services from you.

Your successful colleagues understand how important packaging is in the legal business. You can not produce a low-quality product. You can’t take the first photographer you come across and take a picture for three kopecks. You can't make a cheap promotional video by asking a friend to film you on their phone.

Understand one important thing: your clients are not lawyers, they cannot evaluate the quality of your services. But they can appreciate the quality of your packaging. And they immediately determine where the cheapness and unprofessionalism. Clients see it, feel it and understand it.

Tell me honestly, are you ready right now to invest, say, half a million rubles in the packaging of your services? Unlikely. Chances are you'd rather buy a used Ford Focus than invest in your business.

You are the brand

Every business has its own nuances. Let's take the "Magnet" network. Many of you do not even know what the founder of the network Sergey Galitsky looks like. Why? Because this is retail, it is not so important to be public here. Or consider show business. Can you imagine people listening to the songs of Kirkorov or Leps and not knowing what they look like?

Remember one simple thought: we work in the legal business, and in order to actively sell legal services, you must start promoting. True, unlike show business, you need to promote your knowledge and experience. You must understand the benefits of building a personal brand. Start holding public events, work with the media, write articles and books. All this will allow you to become a public figure, attract new category clients. But the most important thing is that those things that you never had before will come to you: the most interesting and highly paid ones.

How are you building your personal brand now? Are you building it? Most likely, you are not up to it. You can't bring yourself to write an article, you don't want to public speaking, but we can not talk about the publication of the book. Of course, it’s easier for you to sit and reassure yourself that you are busy, you don’t have time for this now, you don’t know how. It's like you're waiting for some perfect moment, you're waiting for the sky to open up and someone to say, "You're ready, go!" Unfortunately, this does not happen.

Building a personal brand is a struggle and a pain. You will have to overcome and force yourself in many ways. But we must understand that the legal business is not only going to courts and using the law. If you want to not only work in the legal business, but also make good money, you should start pumping related skills. Start learning oratory, train sales skills, learn legal marketing and PR. You must force yourself to develop these skills, because this is the most profitable investment in your practice. Leveling related skills will bring you dividends in the form of new projects and high fees, and as a result, promote your legal business. The work will start looking for you, not you for it.

Call yourself into the army

Today, any sport has become a methodology. Let's take bodybuilding. Recently, Schwarzenegger released his encyclopedia, in which he clearly told how to train, relax, and eat. The only problem is that you need to take yourself out of context for three or four years and force yourself to work hard.

The same thing happens in the legal business. To date, there are clear methodologies on how to promote a legal business. In short, you need:

• form a product
• do marketing,
• organize sales,
• engage in brand building.

It is important to understand that at this stage your main task is to build your legal practice. And you must prepare yourself for complex, disciplined, systematic work.

The mindset of some successful lawyers and jurists is amazing. In fact, they drafted themselves into the army for years to come. They already work in the legal business not for money, but for pleasure. This gives them drive and courage. They continue to share their knowledge, write articles, speak at events. They do all this sincerely, and their efforts are returned to them in the form of interesting cases and high fees. The legal business has become a real source of energy for them. Take an example from your colleagues.

How to get started

And now we want to offer you a concrete plan for changing yourself. Where to start changing? How to get on the path to success? Let's look at a simple algorithm. First, you need to break out of your routine. Take a vacation for two or three days, go somewhere alone. Your task is not to have fun, but to think. This can only be done in solitude. Try to audit this little vacation own life. What do you think you did right and what didn't? What would you like to change?

The main result of your mental work should be an understanding of which beliefs help you and which hinder you. The same goes for habits. In moments of self-discovery, you will talk to yourself a lot in private. Formulate your questions correctly. How can you achieve this? How to make it work for you? What methods should be used? By asking questions in the “how” format, you will begin to structure your thoughts and find the answers you need.

Set meaningful goals for yourself and work on your motivation. What turns you on at work? What are you willing to work on? Record your thoughts on paper. Start acting as soon as possible, preferably right now. After all, the longer you put off action, the harder it will be for you to overcome yourself.

Once you get started, track your progress. Write down your achievements, set intermediate goals. This will allow you not to give up and stay on your path. You definitely need a support team. Form it, find those people who will share your values, who will support you. Start working with them. Remember that in business there are more losers than losers. This is the only way you can effectively promote your legal business. I wish you success!

Website promotion training

That's all for today, good luck to everyone and see you soon!

As you know, professionals employed in the political and business spheres are well aware of how important technologies for promoting certain services or goods are. Even the same PR technologies have been used for these purposes for a long time. You can achieve a lot with their help. True, lawyers, which is interesting, treat these technologies with some distrust and even apprehension. Many still naively believe that they can be completely dispensed with. However, this is a fundamentally wrong approach, since it should be noted that well-known and well-established lawyers have become such largely due to a good command of PR and marketing technology. Even though they may not even be aware of it. At some times, in particular crisis time, the number of potential customers is sharply decreasing, why for a competent and successful formation business reputation all must be used possible ways. No one will argue with the fact that every civilized person at least once in his life had to draw up papers and conclude a variety of contracts. For example, trade transactions, any partnership agreements, marriage contracts or contracts for the sale, inheritance or deed of gift, and so on.

It goes without saying that during the execution of these papers one has to sign something, imposing certain obligations on oneself, which will need to be fulfilled at all costs. Therefore, before signing anything, every person should definitely consult with an experienced lawyer who knows his business well and is able to understand any, even the most controversial situation. It is such a highly qualified specialist who will be able to observe all your interests and in no case will let cunning scammers mislead you.

Of course, it is easy to follow the following logical pattern: since legal services are in great demand at any time, they are, accordingly, not cheap. Nevertheless, this is a very good and very promising option for making money at home. The main condition is that it requires a legal education and certain business qualities that can help promote public services. In general, in order to start working as a lawyer on the Internet, you either need to open your own website or register on any exchange of services, even if it is free. To do this, you need only any search engine and a certain amount of time allotted for the search.

However, everyone who wants to create their own business on legal services ah on the Internet, you must definitely know some of the nuances that will inevitably emerge in the process of promoting your project. So, you should not start working at all if you do not have a legal education or if you have, but have not practiced for a long time. In the case when you have not refreshed many of the subtleties of the legal case in your memory for several years, you should definitely re-acquaint yourself with the details, paying attention even to those that at first glance seem very small and unworthy of your close attention.

When determining the prices for your services, you should take into account the situation in the market. In no case should the prices for your services be exorbitant - you should definitely display them with an eye to the economic situation in the country. After all, you must admit that it is unlikely that even a well-to-do person will, in a severe crisis, lay out fabulous sums, even for professional services. On average, for example, the price for legal expertise exceeds fifty dollars, for the development of a contract it can reach one hundred and fifty dollars. If we are talking about court case, then the cost of its analysis exceeds the threshold of one hundred dollars. Based on these figures and the number of specialists in the service staff, you can calculate the expected income.

Considering the specifics of organizing the work of any service located on the Internet, you should have an electronic wallet in advance, to which the money earned, in fact, will be regularly received. In the event that you work on the stock exchange, you should not forget. Do not forget that if you work on the stock exchange, your rating and direct feedback on your work become very important.

For greater convenience in work, you should take care to get a fax machine. If you have your own legal services website, you often have to send verified documents in this way.

Of course, when fulfilling an order, you have a great responsibility. Every person who gives you a job of a legal nature wants to protect himself from Internet scammers, who are divorced on the Web in recent times inappropriately many. That is why the execution of each order should be approached with high quality and carefully, trying to justify the trust placed in you. In the case when you are just starting your own business and are actively engaged in the promotion of the legal services you provide, this becomes even more important. greater value, as it directly works on your reputation. And, as you know, where there are positive reviews about the work from customers, there are success and stable profits.

If you are still studying to be a lawyer, then it is justified to start working only from senior years, when you have already formed the ability to overcome all those many "pitfalls" that are so often present in contracts and transactions.

You should not shy away from working on the stock exchange - a lot of lawyers, now quite successful and talented, started out working in small offices. They started, as a rule, with small orders, gradually increasing the size and number of works. We can give universal and very important advice for young and not yet professionally formed lawyers with exorbitant enthusiasm: in no case take up the organization of work for the provision of legal services without a legal education, because by doing so you will not only let your clients down, but also risk ruining your whole professional career.

If you still opened a website for legal services and need competent promotion of services on the Internet market, you need to attract potential customers to the website. To do this, you just need to place ads on sites that are originally focused on jurisprudence and advocacy. Of course, the word "simply" is used here only to indicate a specific action to post a message about your service, indicating contacts for communication. In fact, it is very difficult to come up with an advertising text that could interest potential customers and make them give preference to you. Of great importance in this case is the unusual presentation of your services and the persuasiveness of the text. This does not need countless kilosigns at all - you need to attract the attention of a potential customer and convince him to tip the scales in your favor, even if on the other side there is an experienced and already established competitor on the Web. In any case, in order for your work on the Web to be profitable and comfortable, you should work on all fronts of activity and actively remind yourself at the initial stage of organizing your business, when you are just starting to work in your name. Do not be afraid of difficulties - later the name itself will work for you.

A very common type of orders is the legal examination of the contract. What form does it take? Let's consider in more detail. First of all, the client is offered a deal. He sends the documents received for processing the transaction to the legal service of his choice, where highly qualified specialists subject these documents to an in-depth analysis. In the event that their captious eye finds any inconsistency or error, the customer is advised to change some points. Sometimes you even have to explain that the contract provides for the possibility of non-fulfillment of obligations, in other words, later it will be simply impossible to go to court to restore the violated right. It may well be that the text of the contract contains provisions that directly contradict the law. Russian Federation. Why is this happening? It's simple: often the developer of a document deliberately puts such a restriction of his right into the text so that later it simply has no effect. These are just a few of a number of interesting tricks.

Contract development is also one of the most common types of order.

Such a business can be organized by any good specialist who is not devoid of business ingenuity and professional vigilance. Almost all one hundred percent of the work in this case is done alone with the document. Most often, this is the end of the work, therefore, to switch to this mode of operation, no additional investments are needed - only your professional knowledge and patience. The first stage in the organization of legal services can be considered work on clients' computers, if the number of available funds is very small. The second stage can rightfully be considered work on your computer, when the documents that have been worked out are later submitted on paper, as, in fact, most people work.

Already further, we can talk about simply accepting documents, processing them and sending them via e-mail after work on them is completed.
In the future, a gradual increase in the number of clients, because with such an already fully formed regime, a lot can be done, bypassing meetings and wasting precious time on them and on the road. The main advantage of this type of legal services is that it is not even just home-based business, but the real distant work, which can follow you everywhere. After all, you can work, in fact, anywhere where there is a telephone socket. In addition, to receive money from customers, there is no need to come to another city. All problems are solved by simply issuing an international plastic card.

But before thinking about how best to use the profits received as a result of orders, you should think about how to reach people in such a way that they come to you with a desire to use your services. In other words, you are faced with the task of promoting your service in the relevant service market.

Of course, first you need to determine what, speaking in a purely professional language, the target audience you are counting on. Accordingly, the attention of which people you need to attract to your law firm and its employees working on the execution of orders. It seems that only wealthy citizens can afford professional legal services, successful entrepreneurs, leaders of both large and small companies. How to attract the attention of such dignitaries? The answer is obscenely obvious and there is no need to reinvent the wheel here: you just need to become visible to your target audience, maintaining your so-called visibility in the market in various ways. And you can support it regardless of the extent to which the income of your law firm reaches, or how long it has been present on the legal services market in general. Such visibility can be achieved by the constant presence or mention in those means mass media, and to them, no doubt, you can and should add various specialized sites that are read and watched by the people you need.

How to achieve this? In general, choosing the media you need is quite easy. Look through the relevant publications in the newspaper and magazine kiosks, look through the subscription catalogs in the mail, paying attention primarily to those business publications that are read by the first persons of the companies. You can pay attention to specialized publications devoted, for example, to real estate, taxation, the automotive industry, or the so-called glamorous publications that are read by financially independent successful business women. You just need to write out their names for yourself, include them in your plan and think about how to get in touch with them, what and how to offer them in order to interest this or that person, and start working with him.

It should be remembered that, in a sense, newspapers and magazines, TV channels and radio stations themselves are not bad interested in relations with law and law firms. After all, judge for yourself: the media always feel the need for professional legal commentary on current events or legal problems. Therefore, you do not need to be afraid to call the editorial office directly and offer your services in exchange for promoting the service. You can offer your editorial services different ways. For example, say that the specialists of your company will periodically give short oral or detailed comments on the materials that journalists prepare for publication. If necessary, you can oblige yourself to give telephone advice on complex legal issues. In some cases, you can artificially create a situation where your specialists do something for the editorial office for free. Of course, we are talking only about partial gratuitousness, because in the future it assumes that journalists will also meet you halfway and provide some invaluable service.

There is a tendency that editorial offices are very reluctant to take for publication ready-made articles that were once written by lawyers. This is largely due to the fact that each media outlet has its own ideas about the relevance of the material and its own thematic plans, which are being developed by editors. Therefore, it is quite expected that the articles prepared by the lawyers of your service may not correspond to these plans. But to effectively promote your legal services service, these articles simply need to be on the pages of the publications you need. How to achieve this? Try to build a conversation with editors a little differently. To get started, just ask if they have a thematic plan for the near future. And if the answer to that question is yes, ask if there are articles on legal topics. In the case when you receive a positive answer here, suggest writing them by the deadline set by the editors. That's when your material will be published in the newspaper you need or in the magazine you are interested in, which will significantly add points to you on the scale of the so-called market visibility.

And it is not at all necessary to demand a fee for articles or comments by specialists in the media. In conditions financial crisis editorial offices and television and radio studios have drastically reduced their fee funds, so it’s quite possible to ask for money for your work, but the money you need advertising services. The editors can indicate not only the name and surname of the author, but also the name of your company, and, if possible, and even more desirable, phone numbers, website address or e-mail. In case of a successful location of the editorial office to your service, you can agree on the placement of a small advertising module containing information about the name of the company, brief description service and contacts. Maintaining good relations with journalists is not only desirable, it is necessary. Moreover, your obligations in relation to them must be approached with all seriousness, and if for any reason a specialist of your company who undertook to prepare the material cannot do this in the right time, urgently recommend another lawyer, otherwise you risk letting the editors down and seriously undermine the established with her business relationship. After that, it will be very difficult to restore trust and a solid business reputation.

Currently, there are countless exhibitions, conferences, seminars organized by various media. Take part in them, and it is advisable not to pay for it, but to agree in advance on mutually beneficial participation, working, say, at the stand of a publication, promoting its interests and, in parallel, your services. To do this, try to present your company from the best side.
If your company's lawyers or solicitors are successfully involved in litigation of well-known public figures or high-ranking officials, do not hide it. Work on building a successful professional image for one or more specific people in your firm. It is necessary to advertise them personally, indicating their names and ensuring that they are recognized by their names. This is done with the expectation that the name of the company will automatically be displayed after this. A common truth: the louder and more significant the resonance is for the case that your lawyer or attorney is handling, the more attention he will get, respectively, most of this attention will be paid to your service.

In connection with the ever-increasing role of the Internet in human life, there is a need to make the most of this wonderful information resource. Therefore, the advice that you need to participate in forums as often as possible, maintain blogs and websites, you need to heed. In the world wide web, and this is no longer a secret, there are many sites that operate legal forums. Online, visitors to the site leave their questions, and lawyers answer them. Often among those who leave questions there are lawyers. In a word, this is the so-called exchange of experience between lawyers. But what is most important is that, by communicating on the forums, lawyers often find clients for themselves, promote themselves and their firm in which they work. Sometimes visitors themselves offer the lawyers who answered them to work for them: for example, to help in court. Lawyers should not ignore such Internet resources as social networks. The most famous of them are Odnoklassniki and VKontakte. Today, these are perhaps the most visited Runet sites. Even old acquaintances or classmates of a lawyer of your firm, having found him in this resource, can offer to work for them, representing interests in court or performing an examination of a disputed contract.

In promoting legal services, you should not rely solely on the so-called "word of mouth". This fancy term refers to a basically simple method of spreading information about your company through those who are already your customers and are completely satisfied with working with you. It consists in the fact that they simply tell their friends about you, recommend your company to them. As a result, you get new customers. However, this method can only work for a certain time. Rely only on him as the only way attracting new customers is strongly discouraged. It is necessary to apply other technologies to attract new clients and maintain positions in the legal services market.

Is it difficult to open a law firm? What permissions are required for this? Where to start and how to finish the job? How strong is the competition in the market? From our article you will receive answers to all questions, after which you will not be confused by the question of how to open a law firm.

Business Description

The law firm provides paid legal services to private and to corporative clients, advising on various issues: from registration organizational form before the divorce proceedings.

The company can work in several directions:

1. One-time consultations for individuals. These are all types of law (from civil and criminal to banking and administrative), representation of interests in court and state bodies, acting in the interests of the client by proxy. The advantages of such work are the ability to quickly find customers, the disadvantages are the average and low solvency of the main target group.
2. One-time consultations for legal entities. Legal assistance is provided already at the stage of company registration, upon receipt of special permits, as well as when interacting with government agencies. The undoubted advantage is high rates for the services rendered, the disadvantage is the possible hidden insolvency of the client (it can be more difficult to recover money from corporate clients than from private ones).
3. Working with legal entities under an outsourcing agreement (subscription service). In this case, the company becomes a partner of the client, assumes all the tasks related to the maintenance of the law, personnel work(registration of employees, contractual relationship, interaction with government agencies). Advantage - rhythmic payment, disadvantages - a wide range of issues to be resolved (from the sale of real estate to appealing against illegal actions and decisions law enforcement).
4. Servicing individuals and legal entities under individual contracts. The premium segment of the market is private advice to very wealthy clients. Such persons need "their own lawyers" who can be trusted with confidential information. Advantage - high wages, disadvantage - difficulties in finding customers.

So, a law firm must take its place in the legal services market, that is, find a niche that is more or less free from competitors. It is worth noting that new areas of work are constantly emerging in this area. For example, 3-4 years ago, the registration of an online store in payment terminals was an exotic service, today it is offered by dozens of companies.

Target audience of business:

1. Individuals faced with legal problems. The range of potential consultations is very wide: family, civil, housing, administrative, tax law. Therefore, it is necessary to decide on a narrower target group and concentrate on certain tasks.
2. Small firms in need of constant legal assistance. Such companies attract legal organizations under outsourcing agreements. In fact, the counterparty undertakes all the legal work of the partner, setting the principles of payment (fixed, premium).
3. Medium and large companies who need a one-time consultation on difficult question. Issues may arise in the field of economic, customs, administrative law. To be effective, law firm professionals must have good knowledge of specific issues.
4. Small and medium-sized firms in need of a specific service. This may be the purchase of equipment on lease, a loan, a commercial mortgage, etc. The law firm will accompany the transaction, or choose a counterparty, provide legal security etc.
5. Foreign companies that need representation in Russia. These clients are the most interesting, since you can get high pay. Foreign companies require a full range of services: registration, reporting, obtaining licenses, interaction with government agencies.

Is there a special procedure for opening law firms?

In order to create a legal education (office, collegium, bureau), according to the Federal Law "On advocacy and advocacy in the Russian Federation", it is necessary to obtain the appropriate status. Persons wishing to establish such an organization must pass a qualifying examination and take an oath. At the same time, “trials” will be more than rewarded, because lawyers have a wide range of rights and powers: representing the interests of the principal (client) in civil (criminal) proceedings, sending requests to various organizations, conducting written surveys of citizens.

In addition, in order to conduct private notarial activities in accordance with Part 3 of the Federal Law “On Notaries”, a license is required. To count on it, you will need to pass a qualifying exam, after which you can open your own office. A notary engaged in private practice has the right to rent an office, hire employees, and keep a bank account.

A special permit, according to the Federal Law "On Licensing Certain Types of Activities", is necessary only for conducting private detective activities (the licensing authority is the Ministry of Internal Affairs of Russia). This direction is extremely promising for such areas. legal work, as debt collection, maintenance obligations, support of transactions.

For other areas of legal activity, licenses and other special permits are not provided. Moreover, many recognized specialists in the field of customs law and foreign economic activity do not have higher education at all.

Search for a promising direction for work

legal world is very wide, and there are really many areas for work here. Some firms concentrate exclusively on customs law (clearance of goods), others on the construction industry, and still others on registration services. Certain areas of activity are disappearing (notarial registration of transactions for the sale of real estate), others are just emerging (support for e-commerce). Let's try to evaluate several promising areas that currently have an average supply, and find out the potential demand for certain services.

We have identified several areas of interest in today's market:

1. Collection of debts under receipts and loan agreements legal methods(preparation of claims, claims, statements to law enforcement agencies, writing statements of claim).
2. Support of enforcement proceedings (decisions, orders, rulings that have entered into force).
3. Legal services in the field of construction (compulsion to fulfill the contract, claiming a penalty, conducting an examination).
4. Legal assistance to foreigners (appeal to government bodies, purchase of real estate, participation in administrative, civil and criminal proceedings).
5. Assistance in obtaining a residence permit and citizenship (assistance in finding employment in Russia, registration required documents, accompaniment of foreigners).
6. Appeal against illegal decisions of law enforcement agencies (decisions of the Ministry of Internal Affairs, the Investigative Committee, the prosecutor's office).

Note: Actual niche in current market conditions- protecting the rights of borrowers to creditors (e.g. stop loan franchise).

Assessment of demand for promising areas of activity:

Main promotion methods:

1. Internet advertising. For all the areas we have identified, contextual advertising Google.Adwords and Yandex.Direct works well. The effect of marketing activities will be felt within 2-3 weeks after the launch of the project. In the medium and long term, SEO promotion, that is, filling the site with optimized articles, can give a good conversion.
2. Participation in the services free consultation. A number of popular sites for providing legal assistance to citizens enable specialists, when answering questions, to provide their contact information, that is, to advertise. But, given the lack of a territorial link (it’s not even worth remembering the breadth of Russia), getting a large number of customers will not be easy.
3. Conducting trainings and seminars. To promote such services as subscription services for legal entities, as well as legal support for foreign companies, it is promising to organize working meetings for heads and heads of departments. Participation in thematic trainings and seminars can also be charged, but this is associated with other organizational costs.
4. Preparation of business proposals. When promoting the service of subscription legal services for companies, targeted mailing will help to find clients. In a business proposal, it is necessary to identify possible algorithms for cooperation and indicate the cost of the company's services.
5. "Cold calls". Most small and medium companies cannot maintain their own legal department However, they encounter legal problems with enviable regularity. Targeted telephone conversations with managers will help you find customers. Moreover, this method of promotion is rarely used in the sale of services in the field of jurisprudence.
6. Successful legal practice. Finally, the notorious "word of mouth" remains an important source of customers. The more useful the help and advice is, the more satisfied customers will share a valuable specialist with their acquaintances.

Advantages and disadvantages of your own law office:

Examples of successful business

Summary analysis of the cost of services

So, the above companies provide similar services, however, Arcadia Law Firm specializes in registration issues (formation and liquidation legal forms), Angard Law Firm is more focused on affordable services for individuals, and Yurliga Group provides a wide range of services to both private and corporate clients. Even a superficial analysis shows how much prices for work vary. Not surprisingly, the cost of services in Moscow is much higher than in Ulyanovsk.

We add that the price of work significantly depends on the status of a lawyer. Eminent offices that serve only regular customers can request 15-30 thousand rubles a day, and even more, for representing the interests of the customer. The stakes are especially high in the field of criminal law: when a rich person has the prospect of being in places “not so remote”, he no longer counts his savings so zealously.

Demis Group will bring more visitors to your law firm website!

Benefits of promoting a legal website from Demis Group

Vast experience in promoting legal services

• 15th year in the internet marketing market.
• More than 3,000 sites on subscription service, among which there are many that offer legal services.
• A transparent algorithm of work using our own unique technologies and developments in the field of promoting any sites.

Several thousand satisfied customers

Demis Group has the most solid client pool among Russian SEO companies. Thousands of satisfied clients (including law firms) are ready to recommend us as reliable and responsible contractors.

Proven professionalism

professional leadership Demis Group on Russian market Internet marketing was confirmed by 1 places in the ratings of Runet Rating, Who promoted.ru and many others!

Unique system of 100% progress control

Unique three-stage comprehensive control system will allow you not only to always be aware of a specific stage in the promotion of your law firm, but also to conduct a comprehensive independent analysis of the effectiveness of the work performed!

Promotion of legal services of your company on the Internet with a guarantee of results!

What will you get if you trust Demis Group to promote the website of your law firm?

• The number of visitors will increase your site. As a result, the number of orders and the profitability of your business will grow.
• Visitors will immediately get to the pages they need. That is, a person who was interested in inheritance issues will be directed to the appropriate page and immediately receive information about the lawyer's service that he needs. If you direct visitors to the main page, then some of them will simply leave, because they will have no time to figure it out in search of an answer to their question.
• The reputation of your company and the opinion of customers about it will improve. When people search for information about your company and the quality of its services, they will receive only positive information, so they are more likely to contact you. This will bring even more benefits to your business.
• The site of your agency will become more convenient for visitors. Advertising and promotion of your law firm's resource alone is not enough. It is also very important that the web resource be convenient, intuitive, otherwise users will simply leave it without finding the necessary information. In addition to SEO promotion, Demis Group provides services to improve the selling qualities of the site, for which the company has formed a whole usability department.

Website promotion of legal services: projects of our clients

Among more than 3,000 of our clients, a huge number of law firms are represented!

Features of promoting websites of law firms on the Internet

• Serious competition in the industry.
  In Moscow alone there are hundreds of legal entities. firms, which forces them to actively fight for each client. In such a situation, it is simply necessary to use absolutely all means to promote your web resource: content and display advertising, site promotion in search engines, promotion in social networks etc.
• The importance of the company being known and trusted by users.
  

  This feature is directly related to point 1. People need the best agency, they want to find the best lawyer. They need to be sure that the company employs highly qualified specialists, professionals in their field. Therefore, on the website of such a company, all certificates, achievements, unique trade offers and similar information should be placed in the most prominent place. That would be the best advertisement.

  In addition, to promote legal services, it is imperative to post cases and examples of successful cases. A person is more likely to turn to an agency that, although it does not have bright advertising, has a large number of won cases similar to its own problem.

  It is also important to have reviews about the work of the company. They must be real, written by your clients. Ask in the review to indicate as much factual information as possible: the name of the lawyer, type of service, details of the case, in which city (Moscow or regions) and when everything happened. Reviews that do not contain any specific information will be associated with rude advertising and will do your business more harm than good. Reviews should be posted not only on the company's website, but also on specialized resources.

• The importance of working with semantics.
  If we are talking about a “young” web resource (which was created recently), it makes no sense to promote legal services using high-frequency queries (for example: “lawyer services” or “good lawyer”) - such promotion will not bring results. You need to start working using low-frequency queries, gradually developing the resource, improving it, using other types of advertising for legal services and at the same time consistently expanding the semantic core. You also need to take into account that to work with the texts of the company's website, you need a lawyer or a copywriter who understands the topic.
• An integrated approach to promotion is needed.
  Legal services website promotion should consist of several promotion methods. It is necessary to simultaneously use search engine promotion (SEO), online reputation management (SERM), social media promotion (SMM) and contextual advertising campaign.

Entrust the promotion of your site to professionals!

Company information

The PromoPult system is a software package that allows you to automate all stages of website promotion and contextual campaigns.

Thanks to the use of optimal schemes and constant monitoring, the PromoPult System allows you to achieve maximum results with minimum budgets. Due to the automation of all technical operations, the System completely relieves the optimizer of routine work and saves his time. Technologically, the System is a complex of modules, each of which provides automation of a certain stage of work: from the selection of requests to the formation of reports.

There are many companies providing legal services on the Internet today. In view of fierce competition, effective, effective promotion methods are needed that will allow the company's website to receive high-quality traffic from search, whether it's SEO or contextual advertising. As practice shows, high competition in the legal field makes contextual advertising quite expensive, and SEO is traditionally difficult and the result will not be fast. How to be a business owner in this case? You can contact a professional agency if you have a sufficient budget and you are confident in the quality of the services provided to you, or you can try to promote your business on your own using modern advertising automation technologies. In this case, it is necessary to take into account certain factors that contribute to the effectiveness of search promotion.

What to pay attention to

Law firms presenting their sites on the Internet should be aware of some of the features of SEO promotion, as well as those nuances that are important for high efficiency or, as they say, "return" from the site. There are no trifles in Internet promotion.

So, when developing and promoting a site, we take into account following points.

Promotion is positively affected by the presence of such a section as, for example, "Free legal assistance", in which potential clients can get on such requests as "free legal consultation"," online legal help ", etc. The bottom line is that many people want to consult with a specialist for free beforehand, get some direction in which they should proceed, and after that, they may want to use paid services lawyers. In addition, it is welcome to have an online consultant on the site, to whom people can contact and get prompt feedback. In addition to user-friendliness, the online consultant module is also positively evaluated by search engines.

Create a special section on the site dedicated to questions and answers to them. Again, referring to Yandex.Wordstat statistics, we conclude that the number of people making requests like "how to draw up a donation agreement" or "appeal template" is quite large. This fact suggests that the site simply needs a section where specialists will answer the most frequently asked legal questions, as well as contract templates and application forms. Such sections may not bring profit to the company at the first stage, but they can give the so-called "delayed effect" - people will remember that it was on this site that they saw competent information, and if there is a need for a paid consultation or the provision of a service, it is highly likely choose this organization.

The undoubted advantage is the presence a large number services. Practice shows that narrowly focused sites are much longer and more expensive to promote for the client. The fact is that search engines"catch" the relationship between various user requests, and if the site contains a large number of such requests (and, accordingly, sections of the site), then its chances of effective promotion increase significantly.

The presence of a large number of specialists also has a positive effect on the promotion of the resource as a whole. It is welcome when several lawyers are represented on the site, including when each of them specializes in some particular area. Builds trust and availability contact information every specialist, at least short biography, list of successfully completed cases, photo. Personal data is known to inspire confidence.

Convenience and functionality. The visitor should quickly and easily find the information or service he needs. A clear site structure, the ability to quickly move from one section to another (including with the help of linking), access to contacts - all this leads to high results in promotion.

Company image. Availability thank you letters, certificates, positive feedback from a variety of clients (both individuals and legal entities). This factor once again speaks in favor of the company, confirming that it can be trusted (the following logical chain works here: “If dozens of companies and hundreds of people have already been helped, then they will help me too”).

The information contained on the site must be useful. At the same time, it is desirable that the volume of texts is not large. Brevity, conciseness and accessibility of information are the main criteria for a successful text.

Compliance of the site with these requirements will allow not only to occupy high positions in the issue, but also to convert site visitors into customers well.

For readers of the article, we suggest using promo code LAW, according to which you can get an initial audit of your site and a manager's consultation.

Of course, there are still many aspects that you need to consider when promoting your site, especially in such highly competitive topics as legal services. With the help of the PromoPult automated advertising service, you can start promotion taking into account all the features of your business area, while not overpaying the agency or freelancer.

Automatic algorithms will allow you to set up SEO promotion and contextual advertising in one account even without special training. And the service specialists will provide you with professional advice on setting up campaigns, website optimization, and give recommendations on other possible channels for attracting customers from the Internet.