The work on creating an image is complex, it includes several stages: the formation of an individual style concept, wardrobe analysis, shopping support and assistance from a stylist, a case with visual selections by style, consultation with a stylist on make-up and hair, and more...

I adhere to the postulate “it is better to be than to seem”, although as a professional image maker-stylist I know how to make it “seem” too. I work with people for whom it is important not to betray themselves, but to express themselves outwardly in the most complete and interesting way. External prettiness is good, but not in itself, but together with the "stuffing". Clients appreciate me for the fact that I make their "stuffing" beautiful.

If you want to get comprehensive information about your style, see what elements make up your individual style, what items of clothing and accessories can best express your personal idea, get acquainted with the options for suitable hairstyles and makeup, and also get visual examples of sets - this service is for you.

Basic wardrobe- this is not only a social portrait of a person, in a sense it can be considered an autobiography or a collection of self-portraits. A self-portrait is what the artist thinks about himself, about who he is. By shaping your wardrobe, you create a story that tells about social status, preferences, hobbies and much more.

When the work with the stylist has come to an end, you may have a question: “What next? Will you be able to support me later?” Of course yes. For this we offer you subscription service. An image maker's consultation will always be at hand.

Many of our clients, before working with us, assessed shopping as a tedious and time-consuming process, and even “could not stand it”. Professional image consultants of the agency "Turkenich Style" will show you that shopping with a stylist can rightfully become an exciting affair that leaves only pleasant emotions in your memory.

At the heart of a harmonious image there is always a personality with its own values, aspirations, and beliefs. Clothing and behavior is a consequence, it is what we see from the outside.

The day has come when you have made the decision to change. Together with a personal image maker, you have created your new image, changed your wardrobe, makeup, hairstyle and even body language. But how to evaluate all these changes, look at your new "I" and make sure that you have achieved a result?

Some believe that men rarely turn to a stylist, but this opinion is erroneous. We have been successfully working with male clients for a long time, most of which are owners or business leaders, as well as middle and senior managers. For them, the goals and objectives of interaction with the stylist-image maker are quite obvious, which greatly simplifies the task.

Consultation and assistance of a stylist to create an image

Someone will say: "I myself can find suitable clothes for myself, I have everything in order with taste, why do I need a stylist ?!" Yes, such people are not our clients… For the time being. But there are others who do not lag behind the trends of the times, appreciate the quality in everything, who are not alien to perfectionism. And also those who, for a number of reasons, are faced with the need to improve some aspects of their personal image.

If you are viewing this page, then you are one of them.

• You value yourself as a unique person and want to find a harmonious continuation of your "I" in clothes.
• You want to reach new heights in any areas: personal, professional, social.
• You like to devote time to your loved one, but perhaps it is time that you lack.
• You want to shift the worries about your image, appearance and wardrobe onto the shoulders of professionals.
• You need to carefully prepare for any event.

Natalia Turkenich and her assistants are happy to help you with this, while observing the principles of professional ethics:

• confidentiality,
• careful and delicate attitude to the appearance of the client,
• priority of the client's interests.

The image agency "Turkenich Style" offers you the program "Transformation. Individual style ", which will allow you to solve these problems, we recommend starting with it work on personal style.

If it’s not enough for you to just look amazing, we are also happy to offer you a range of additional services.

• "Tripping. Beautiful posture!
• "Good manners"

The team of professional image and style consultants of the Turkenich Style agency will help you solve any tasks related to creating or changing your personal image. Especially for you, we have developed, as a result of which you will look amazing and feel the strength to reach new heights.

The fashion world is fickle, trends change each other every season. If you want to always be fashionable and stylish at the same time (which is not the same thing), but at the same time you do not have time to follow the trends and you do not have time to understand all the nuances, consultation with an image maker-stylist is exactly what you need. The advice of a professional will eliminate the risk of extra items in your wardrobe.

A style and image consultant will create for you, which you can easily use to achieve your personal and professional goals. As a result of working with an image consultant, you will free your closet from unnecessary things, learn how to combine wardrobe items with each other and navigate current trends. Your wardrobe will suit your personality and the requirements of different dress codes.

Change of image affects all aspects of appearance

This applies to clothes, accessories, hairstyles and makeup, gait and manners. The choice of hairstyle and hair color should meet the needs of the client and emphasize natural virtues, without conflicting with the overall concept of style. Therefore, our program "Transfiguration" includes consultations of stylists, makeup artists and hairdressers.

External changes in your image will invariably lead to qualitative changes in your life. But if this is not enough for you, then together we can work on other aspects of your personal image. The Turkenich Style agency provides a range of additional services:

• "Tripping. Beautiful posture!
• "Good manners"

Image agency Natalia Turkenich is ready to provide you with a high level of professionalism, our image consultants will be happy to help you achieve the most ambitious goals!

"Why should I change my image?" Do we often get asked this question?
It seems to many that the image is just clothes - change clothes - and now you have a new image. In fact, this is far from being the case. The image includes many components:

• Ability to speak correctly, beautifully, persuasively
• The ability to gesticulate
• Ability to pose and behave in public
• Ability to choose the right costume or make-up

All together - this is the creation of an image of a successful, accomplished, smart, stylish person who knows his own worth.

The job of an image maker is to create an image literally bit by bit: work out every detail, choose what suits you, reflect your uniqueness and originality.

Thanks to the services of an image maker, you will learn:

• what color type do you belong to: spring, winter, summer or spring
• what makeup and when is appropriate
• how to choose clothes that suit your style, body type and color type
• how to impress a smart person
• how to plan shopping, taking into account your needs, time, desires
• how to be “on the wave” of fashion and choose trendy things for yourself

First of all, it is important for an image maker to get to know you, to understand you and your “I”. After all, it will depend on this how accurately we can convey your qualities, emphasize advantages and hide flaws.

Image studio Mia-Donna provides image and style services. Your new image will allow you to feel confident in any situation. With the help of the advice of an image maker, you will learn how to choose clothes according to individual characteristics figures, combine elements of the wardrobe, combine colors and accessories, skillfully focus on external merits.

Your finished image

Create image:

• Purposefully form an image that affects the psycho-emotional state.
• Make an impression on others.
• Find self-expression through clothes, manners, jewelry, denoting your uniqueness.

The new fashionable style will be convincing only in harmony with the worldview, natural temperament and lifestyle.

Components of the image:

We position ourselves in society with the help of clothes, gadgets, accessories, gestures, confident look and other significant little things. The subconscious mind instantly reads information about a person, so your image matters:

• dimensional - perception by other people in the first 15 seconds. Of course, this is the appearance, the details of the toilet, the image as a whole;
• kinetic - facial expressions, movements, manners, posture;
• verbal - presenting oneself through speech, timbre, intonation and diction;
• embodied or corporate - your business card, like a published article or baked pies with your own hands;
• mental - worldview, actions and the ratio of words and deeds.

The costume model, color and design of accessories is the language in which we communicate with the world.


The successful image of a modern person is due to a comprehensive creative approach to creating a spectacular appearance, aimed at determining social status, backed up by manners, line of conduct, level of education and an impeccable wardrobe. professional work image makers allows you to admire the perfection created.

How to create your image?

The desire for change is a natural emotional and aesthetic need of a person. In order to appearance harmonized with the internal state, determine for yourself:

• the effect of the end result;
• model a new image;
• designate solutions;
• choose a new credo or slogan to accompany the process;
• find a source of creative inspiration;
• support yourself psychologically - come up with a beautiful legend.

If you decide to radically change, you should:

• Carefully analyze the appearance.
• Determine the type and proportions of the figure and face, color type. This can be done based on information from ladies' magazines.
• Visit a stylist - he will help to correctly create an image.
• Spend your leisure time shopping. Clothing, chosen wisely and with taste, is a bonus to the hairstyle and appearance.

Individuality is determined by the little things

It is expressed through accessories in the composition of new ensembles of wardrobe elements or a successful “cocktail” of several styles.

Desire, motivation in the search for a new style will certainly be crowned with success.

Explore our services in detail.

You can find all prices for image creation services

Hello dear readers!

Today we have an amazing woman visiting us in the “Success Stories” section Oksana Bolbot, mother of a 3.5-year-old daughter, head of the image studio "Wardroberehab».

From the interview you will learn:

• how parents, wanting the best, lead away from true aspirations;
• who is a regional expert and how the profession of a political scientist is connected with work on the image;
• high reward and cosmic emptiness in the soul;
• how to open an image studio on maternity leave;
• how to create a business on maternity leave, because practically without investments;
• what is the difference between the profession of a stylist and the profession of an image maker;
• wardrobe analysis online, as one of the areas of work;
• how to organize the stable work of the image studio during your annual absence;
• which will help you not be afraid of anything and achieve success in your business.

To listen to the recording, click on play (triangle)

Text version of the interview

Olga: Hello!With you Strugovshchikova Olga, the project "Mom's career". And today our guest in the Success Stories section is Oksana Bolbot, mother of a 3.5-year-old daughter, head of the WardrobeRehab image studio.

Hello Oksana!

Oksana: Olga, good afternoon! Hello dear girls!

Olga: My first question, which I ask everyone who comes to visit this section, is related to childhood memories. Tell me, please, what did you want to be when you were a little girl?

Oksana: Imagine, Olga, I dreamed of designing clothes and dressing people beautifully.

Olga: Wow!

From a regional expert to an image maker

Oksana: My parents didn't understand where I got it from. Since my mother is a speech therapist, and my father worked in the construction industry. But I was sure that I would dress people beautifully.

Oksana: Of course not. Then it's just not interesting to live! In my family, as in many families, parents dreamed of a better life for their child. Therefore, at the moment when I graduated from school, the specialty of a lawyer was fashionable. My parents dreamed of seeing me as a lawyer. I entered three faculties in Omsk State University. I myself am from Omsk. Entered the Faculty of Journalism, History and Law. I was lucky, I entered with a medal and it was easier for me to cover a large number of specialties and faculties. My specialty was rare at that time - regional studies. This is a political scientist, a person who understands the economic and political development of the region and helps it develop further. Do you understand how my career as a stylist began?

Olga: Unexpectedly!

Oksana: When I entered, my parents gave me the opportunity to make an independent choice of faculty. It so happened that I said: “Mom, I definitely can’t be. I'm not interested. I want a more humanitarian specialty. A philologist is a specialty, as it seemed to me, too serious. As a result, I chose regional studies. In my third year of university, I went to Moscow to speak at a linguistic conference on English language at Peoples' Friendship University. It so happened that I successfully performed and I was offered to transfer to the Faculty of Political Science.

And that was the beginning of my career, in terms of working on the image. First, I worked on the images of the candidates. I worked in State Duma. Worked on communication strategies. I consciously came to what I would like to do.

Then there was a whole series of formations. I went to London, studied stylistics. There I studied at the London School of PR, was engaged in communications. For a long time she worked with businessmen, formed communication strategy behavior and visual accompaniment: how a person should speak in front of cameras, how he should speak, how he should look, what gestures should be, etc. It was a very interesting job.

Olga: Yes, I agree.

Oksana: Yes. But unfortunately, I no longer belong to myself. There was a big problem and tragedy: at the age of 30, I suddenly realized that from the point of view of my career, everything is fine, but from the point of view of my personal life, it will probably never happen. Work replaced everything. And as soon as I realized this, I met my future husband. It's been such a wonderful story.

Cosmic emptiness in the soul and the understanding that I am doing the wrong thing

Olga: It's interesting, after all, at what point I wanted to work not with politicians, but with ordinary women, to help them find their own style.

Oksana: I had a very interesting story. I received a very large professional award based on the results of the most difficult project. I did not know that this project would be put up for competition and the market would appreciate it so highly. For me it was an explosion of consciousness: everyone congratulated me, they were very happy for me, and I looked at the figurine and realized that I had a cosmic void in my soul, I am absolutely not interested in either receiving this award or being proud that I have it. Those. It didn't motivate me at all.
I took a break and went on vacation and realized that if suddenly someday I have a family and a child, then I won’t even be able to really explain what I do. And at that moment it became important for me. And then, apparently, I matured, I wanted to help specific people, not to engage in ambitious, expensive projects, to watch and read the news that there is such and such a project, this star went somewhere, and then say: “Do you know, between other than that, it's my job." I wanted to work with real people, real problems, solve them and see a real response. And that is why I began to understand that I had always dreamed of doing my own business, I began to understand that the time has come when I can start my own business. This is how the idea of ​​the studio was born.

How to open an image studio? - Go on maternity leave :)

Olga: What were the first steps? I can imagine how difficult and scary it was.

Oksana: The first step was unusual. I do not advise anyone to go this way. I got pregnant. I got married, began to understand that I was already married and would soon be a mother. At the same time, I had time pressure at work, a huge number of business trips, a whole bunch of projects. And suddenly, 2 months after I began to stay at home, I was in the sphere of comfort, a state arose, as if I had been stunned, I suddenly became orphaned, I don’t know what happened, but something very bad. I began to miss the volume of work that I had. And I understood that I already wanted to and could return to work.

When you start something new, you think that you must have some investments or investors, you must have connections, have a business education. I had a whole bunch of ideas about how things should start right. Therefore, while I was thinking about finding investors, my stomach was actively growing. At 9 months of pregnancy, literally a few weeks before the birth, on my maternity money, I had a small amount of 15 thousand rubles, I opened a studio.

I suddenly just realized that I need to live here and now, that if I put it off for another year, I will never open it. Because I really wanted to be a good mother, while I had a wild fear that I would later regret very much if I did not do what I loved. On the one hand, you want to be in a family with a child, but at the same time you understand that you love your job so much that you can’t be without it. So I opened an image studio. And I think it was the right decision.

The studio is literally across the street from the house. We still don’t have a nanny, but at the same time I managed to make sure that the child goes to the kindergarten and I see this garden from the window, I see how my daughter walks and at the same time I work. And I really liked that I was next to her, in her life, but at the same time I am doing what I love. You see, I live in paradise!

Olga: This is an example that many readers of my site aspire to. An example that continues in a positive way! Thank you so much for your candid, in-depth account of yourself. I listened. Very interesting and your experiences are revealing. According to my observations, while working with my clients, it is pregnancy, the birth of a child, the birth of 2 children that turn many women towards their favorite work. These events are like a point of no return, that if not now, then it will be more and more difficult later.

Oksana: Absolutely right! You know, every child gives the mother incredible strength. With worries, insomnia, mommy problems, a child gives incredible energy that you can really direct to the implementation of your business without serious efforts. I often get asked questions, how did it happen that things went so well for you. I do not know. I felt like I was doing the right thing at the right time. Therefore, I strongly advise girls who are in such an expectation of change to act, not to wait for better times. They never come, you know?

Olga: I absolutely agree and tell my clients the same thing. No need to wait until the end of the decree, when the child is born, until he goes to Kindergarten. You managed to start your own business without global investments.

Oksana: Yes. I think that the specifics of my work affected here. Because my business is my head, I guess. Not every business you can start without money. But if you can start without money, you have to start.

Olga: Your example that you can start without global investment is illustrative. We can say that what you are doing now is connected with your vocation, personal mission, favorite work, such high categories.

Oksana: I have an interesting condition. I often see girls who can't find themselves. After such meetings, and we try to help in this as well, I often think, why am I so lucky in my life? I was not looking for myself, I knew what I should do in life. I now understand that this is something rare, but there was a sense of purpose. Perhaps this is a feature of my character. In this regard, yes, I would like to do this business for the rest of my life.

Olga: Great!

Oksana: And moreover, I want to transfer my business to my daughter, if she wants to.

Olga: So that it doesn’t work out the same way as with your mother, who wanted the best for you.

Oksana: Exactly!

Professions stylist and image maker. What is the difference?

Olga: How do you define yourself: stylist, image maker?

Oksana: Each of these directions has its own essence. This is not the same thing - a stylist and an image maker.

When we talk about image maker , this is a person who creates, perhaps, an artificial picture of the world, an artificial image and creates all the symbols of this image and transfers them to a person. Suppose a simple person can make the image of a star, if necessary. We are doing this as well.

Stilist - this is a person who, as a rule, works at photo shoots, when a fairy tale, story, plot, photo session is transmitted within one frame. A certain style is performed there - baroque, rococo, avant-garde, anything. The work of a stylist is work at the intersection of art history, art history, and art. If we are talking about a stylist with a capital letter, then there is a lot of intellectual work and creativity in his work.

BUT image maker , in my opinion, these are certain schemes that you already know how to fit on each person in a certain way.

I started with image-making, and now we are more likely to approach the topic of style. But we have our own approach. And in the studio we work not as stylists-shoppers, for example. We don't just do shopping, we only do wardrobe. I use my experience, I help form the core of the image, help a woman open up, achieve her goals and help a woman see herself, understand why such styles, why such colors, how they respond in the soul. This is pretty deep work.

Therefore, for example, when I started working, I often followed the requests of the audience. Girls came and said that they came only for. We, of course, went forward. At first, we took on any work, we really wanted our project to develop. But then, over time, I realized that you need to educate your audience, to form a certain culture.

Over the 3 years of the project's existence, incredible clients have gathered! My project already lives outside of me! Therefore, if we talk in general about our approach to work, then we do not just advise, we train, we give a skill and this is our key goal. A girl comes to us for a color consultation, we do not just tell her how to wear these colors in her particular case, with her character, but she also works it out. And this approach applies to any block of work.

At one point, I realized that I am interested in helping a woman find freedom in finding herself. And then we build very close relationships, I am friends with many clients, very close relationships are established. It happens when a client becomes our employee and helps in different things. It's incredible!

Is it difficult to manage the team of an image studio?

Olga: I listen to you and understand that our activities intersect. You help people find themselves in your own ways, and I use mine and the mission is the same. And how many employees are there in the image studio today?

Oksana: We have a two-tier company system. A fairly large number of people work for us on a freelance basis. We order designs from different designers. Many issues are resolved through outsourcing. There are 7 people who work directly in the studio.

Olga: That is, you manage a fairly large team.

Oksana: I had a difficult moment. I went to Mexico for a year. My husband is a diplomat. The issue with our departure was decided suddenly, literally 2 weeks before departure. I was in a panic. Many said that we would not be able to continue working. And I'm glad that there was a departure for a year. First, the girls in the studio became very independent. Secondly, the studio itself began to live its own life, really its own life. I set a certain idea, format of work, atmosphere, and now I see that it lives, develops, and changes. It's incredible!

Therefore, yes, I am the leader, but at the same time we work on a partnership basis. Each team member is an important link and component. Therefore, for example, very often a person who does not coincide with us in terms of values, and in terms of the format, approach of work, he will not be able to stay with us for a long time. The girls are all professionals in their field, with a clear position, with their own style of counseling. I wanted to form a serious team and I am going in this direction.

Now there are other issues. It becomes difficult to manage and develop the project and consult. I can't do without advice! I don’t want to do business in its purest form in order to look at one sales funnel, to increase the number of customers, etc. That’s all important points but I understand that it destroys my soul. This is a difficult question.

Online style advice

Olga: The same thing happens to me. Indeed, I really like consulting, conducting trainings, and everything else, as an opportunity to create a financial flow, is not only a pleasure. Your image studio is located in Moscow. But there is also a representation on the Internet. When did the idea to go online come about? How is it possible to advise girls on the Internet without seeing them in person? What features online work?

Oksana: When I opened the studio, we immediately started working on the Internet. When I had a large number of consultations in my schedule, I realized that I was not able to be mobile, I already had a very large belly, 9 months pregnant. My husband told me not to go anywhere, so as not to give birth in the subway.

I was sitting at home and I had an idea for my clients to develop a step-by-step wardrobe analysis, which is sorted out under my guidance, but at the same time I may not be physically present. For 3 months of the existence of this wardrobe analysis system in LiveJournal, about 1000 people began to read us. Provided that I was not engaged in promotion at all, I became a mother, I had no time for that. The fact that a large number of people began to read us was a confirmation for me that I intuitively chose the right direction, the guardian angel indicated to me that I needed to move on.

At the same time, we began to develop platforms. Now there is a lot of activity in the studio and there is not enough time for the venues, this is my task now, there are many plans for their development. Therefore, the Internet is with the same philosophy, with the same people. There is one feature on the Internet - it lives 24 hours a day and does not tolerate a long silence. A person writes and expects a reaction right there, but each of us has a family, children, and it is physically difficult to do it on our own. It's good that there are girls who help with.

Olga, come visit us. We will be happy that you will get acquainted with our project. Learn how to choose the right wardrobe, not everyone knows how to do it.

Sincere and inspiring wishes from the guest

Olga: I am very inspired by our communication. Thank you very much! Before saying goodbye, I want to ask you to leave a wish to our readers, perhaps in terms of finding yourself, your destiny, how not to be afraid of difficulties.

Oksana: Dear girls, I have some key messages for you! Believe in yourself! Remember that that you are alone and only you live your life. It is very important to return to the starting point, to yourself. Around you a huge number of people who have plans for you. Someone would like to see you not as you really are. But you see, a happy woman will give 1000 times more than a woman who follows the lead of the whole world. Of course, there are people whose opinion must be taken into account, but listen to yourself, if this is not discordant with you. Everything will work out then. Because your serious attitude will change a lot, your fullness becomes a different format.

Please don't be afraid of anything. During my journey, I understand that only movement creates movement. Only when we do something, even if small step every day, after some time there will be a very good result. If we are afraid to do something, in 20-30 years it may suddenly turn out that the opportunities that opened up before you were missed and only because you simply did not want to do it for real. If you need moral support or a fairy kick, then we are ready to provide it to you, write to us.

And don't give up. Business, in my opinion, is a set of consistent actions. Take action! Not the fact that it will work the first time. It is important to hear signals from your target audience, take them into account. But at the same time, if you intuitively feel that the idea that you are living now has the right to exist, spend your time and energy on making it appear. You understand that this is a global process. Business is not being a mother of a child, but of an organization. When your case first lies, then crawls, then gets up, then starts to destroy everything, etc. etc. Nevertheless, act, go towards the dream, everything is real!

Olga: Thank you! I won't add anything more. I will say that I was very glad to get to know you better! I'm just delighted with our acquaintance!

Oksana: Thank you! Come visit, chat, drink tea. We will be waiting with great pleasure!

Oksana Bolbot shared her success story on how to open an image studio on maternity leave.

image consulting consultant, creator of the well-known Wardrobe Rehab wardrobe dismantling project.

In the profession since 1999.

Graduate of the course in the history of fashion, style and image-making of the Central Saint Martins College of Art & Design (London), Studio for the development of creative abilities L.M. Popova, London School of PR.
Author of more than 10 trainings on image, style and PR technologies.
Teacher of the school of stylists "Persona".

Interviewed by:

Psychologist helping mothers find their favorite job, author of the project "Mom's Career"

I express my gratitude to Inna Akhremenko for her help in preparing and arranging the interview.

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