I. General provisions

1. The head of the marketing department belongs to the category of managers.

2. A person who has a higher professional (economic or engineering-economic) education and at least 5 years of experience in the specialty in the field of marketing is appointed to the position of the head of the marketing department.

3. Appointment to the position of head of the marketing department and dismissal from it is carried out by order enterprise director on submission

(Deputy Director for Commercial Affairs; other official)

4. The head of the marketing department must know:

4.1. Legislative and normative legal acts, methodological materials on the organization of marketing and assessment of the financial and economic state and market capacity.

4.2. Methods for determining the solvency of demand for manufactured products and the procedure for developing long-term and current plans for the production and marketing of products.

4.3. The main technological and design features, characteristics and consumer properties of the manufactured products, its difference from domestic and foreign analogues, advantages and disadvantages.

4.4. Methods for studying market conditions and developing forecasts for the need for manufactured products.

4.5. The economics of production.

4.7. Methods for studying the motivation of consumers' attitudes towards manufactured products.

4.8. Terms of delivery, storage and transportation of products.

4.9. Ways and methods of work with dealers, mass media.

4.10. Maintenance organization.

4.12. Standards and specifications for the company's products.

4.13. Fundamentals of technology, production organization, labor and management.

4.14. Organization of accounting and reporting on the implementation of sales plans and sales of products.

4.15. Basics labor law.

4.16. Rules and norms of labor protection, safety measures, industrial sanitation and fire protection.

4.17. _______________________________________ .

5. The head of the marketing department reports directly to __

(to the director of the enterprise; deputy director for commercial issues; other official)

6. During the absence of the head of the marketing department (business trip, vacation, illness, etc.), his duties are performed by a deputy (in the absence of such, a person appointed by order of the director of the enterprise), who acquires the appropriate rights and is responsible for the proper performance of his duties.

7. _.___________________________._.__________ .

II. Job Responsibilities

Head of the Marketing Department:

1. Carries out the development of a marketing policy at an enterprise based on an analysis of the consumer properties of manufactured products and forecasting consumer demand for the company's products, technical and other consumer qualities of competing products.

2. Ensures the participation of the department in the preparation of long-term and current plans for the production and sale of products, the identification of new markets and new consumers of products.

3. Coordinates the activities of all functional divisions for the collection and analysis of commercial and economic information, the creation of a data bank for marketing the company's products (supply requests, production contracts, availability of stocks, market capacity, etc.).

4. Organizes the study of consumer opinion about the products manufactured by the enterprise, its impact on the sale of products and the preparation of proposals to improve its competitiveness and quality.

5. Carries out control over the timely elimination of shortcomings indicated in complaints and claims received from consumers, the motivation of a certain attitude of consumers to products

enterprises.

6. Organizes the development of a strategy for conducting promotional activities in the media mass media with the help of outdoor, illuminated, electronic, postal advertising, advertising on transport, participation in industry exhibitions, fairs, sales exhibitions to inform potential indicators and expand sales markets.

7. Prepares proposals for the formation of the corporate identity of the enterprise and corporate design of promotional products.

8. Provides methodological guidance to the dealer service and provides it with all the necessary technical and advertising documentation.

9. Participates, together with other departments, in the development of proposals and recommendations for changing the technical, economic and other characteristics of products in order to improve their consumer qualities and stimulate sales.

10. Provides management of the work of service centers for warranty service and repair of the company's products, prepares proposals for technically sound planning and production of spare parts (in terms of quantity and range).

11. Supervises the correct storage, transportation and use of products.

12. Manages the employees of the department.

III. Rights

The head of the marketing department has the right to:

1. Get acquainted with the draft decisions of the company's management regarding the activities of the marketing department.

2. Submit proposals to improve the activities of the marketing department for consideration by the management of the enterprise.

3. To interact with the heads of all (individual) structural divisions of the enterprise.

4. Request personally and receive from heads of departments and specialists information and documents necessary to fulfill their official duties.

5. Sign and endorse documents within their competence.

6. Submit to the director of the enterprise submissions on the appointment, relocation and dismissal of employees of the marketing department;

proposals for their promotion or for the imposition of penalties on them.

7. Require the management of the enterprise to assist in the performance of their duties and rights.

8. _____________________________________ .

IV. A responsibility

The head of the marketing department is responsible for:

1. For improper performance or non-performance of their official duties provided for by this job description - to the extent determined by the current labor legislation of the Russian Federation.

2. For offenses committed in the course of carrying out their activities - within the limits determined by the current administrative, criminal and civil legislation of the Russian Federation.

3. For causing material damage - within the limits determined

the current labor and civil legislation of the Russian Federation.

Other instructions in the section:
-

[Name of company]

Job description

I approve

[Position name] [Organization name]

______________/___[FULL NAME.]___/

Head of the Marketing Department

1. General Provisions

1.1. This job description defines the functional duties, rights and responsibilities of the head of the marketing department [Name of the organization in the genitive case] (hereinafter referred to as the Company).

1.2. The head of the marketing department is appointed to the position and dismissed in accordance with the procedure established by the current labor legislation by order of the head of the Company, on the proposal of the commercial director of the Company.

1.3. The head of the marketing department belongs to the category of managers and is subordinate to:

Designer.

Public Relations Manager.

1.4. The head of the marketing department reports directly to commercial director Society.

1.5. The Head of Marketing is responsible for:

The work of the department, the timely and high-quality performance of its tasks as intended;

Performing and labor discipline subordinates;

Safety of documents (information) containing information constituting trade secret of the Company, other confidential information, including personal data of the Company's employees;

Ensuring safe working conditions, maintaining order, following the rules fire safety in department premises.

1.6. Persons with a higher professional (economic or engineering-economic) education and at least 3 years of work experience in the specialty in the field of marketing can be appointed to the position of head of the marketing department.

1.7. AT practical activities The head of the marketing department should be guided by:

Legislation, regulatory legal acts, as well as local acts and organizational and administrative documents of the organization (enterprise), regulating the work of marketing, the activities of the sales service and department;

Rules of internal work schedule;

Rules of labor protection and safety, ensuring industrial sanitation and fire protection;

Instructions, orders, decisions and instructions of the immediate supervisor;

This job description.

1.8. The head of the marketing department should know:

Legislation, normative legal acts on the organization of marketing and advertising activities;

The organizational structure of the Company, the system for marketing products, the procedure for its functioning, the organization of the work of the department;

Current and prospective needs of the department in resources, methods of their planning and forecasting;

Tasks of the department to meet the needs of the Company in marketing support, its ability to solve these problems;

Methods for analyzing the marketing activities of the department;

The order of organizational and informational interaction of the department with other divisions of the Company;

The procedure for developing marketing plans;

Organization of operational accounting of the results of marketing activities;

Criteria for assessing the effectiveness of the department;

Advanced domestic and overseas experience in the field of marketing;

The composition and structure of the documentation of the department;

Management (to the extent required for the effective management of the department), business etiquette, rules for conducting business correspondence on marketing issues;

Funds computer science, communications and communications;

Rules and norms of labor protection.

1.9. During the period of temporary absence of the head of the marketing department, his duties are performed by a duly appointed person. This person acquires the appropriate rights and is responsible for the proper performance of the duties assigned to him.

2. Functional responsibilities

The head of the marketing department is obliged to carry out the following labor functions:

2.1. Lead the work of the department and manage it confidently.

2.2. Ensure timely and high-quality performance by the department of the daily tasks assigned to it in strict accordance with the approved procedure (regulations) and work technology.

2.3. Manage the development of the Company's marketing policy.

2.4. Regularly analyze the consumer properties of the Company's products, forecast consumer demand and market conditions.

2.5. Take part in drawing up long-term and current plans for the production and sale of products, identifying new sales markets and new consumers of the Company's products.

2.6. Ensure coordination of activities structural divisions collection and analysis department marketing information, creation of a databank for marketing the Company's products.

2.7. Organize the study of consumers' opinions about the Company's products, and monitor the timely elimination of deficiencies indicated in complaints and claims received from consumers.

2.8. Submit proposals for the consideration of the management on the formation of the corporate identity of the Company and the corporate design of the products.

2.9. Create optimal conditions for coordinating the activities of the department with other divisions of the Company.

2.10. Ensure daily operational accounting of the main performance indicators of the department, timely and complete presentation of statistical reporting.

2.11. To carry out personally and through subordinates effective control over the progress of tasks, the compliance of the actual performance of the department with the planned ones and take measures to eliminate the identified shortcomings.

2.12. Analyze marketing activities Department, based on the results of the analysis to develop proposals aimed at its improvement.

2.13. Manage the development of documentation for the department.

2.14. Provide rational use material, technical and other means of the department in the interests of performing tasks for their intended purpose.

2.15. Provide reliable protection information (documents) containing information constituting the trade secret of the Company, other confidential information, including personal data of the Company's employees.

2.16. Manage the training of subordinates, create conditions for them to improve their skills.

2.17. Monitor compliance by subordinates with the internal labor regulations, safety requirements.

2.18. Use in relation to subordinates the granted rights to encourage them (bring them to responsibility).

2.19. Manage planning and reporting on the activities of the department.

2.20. To study, generalize and apply in the daily activities of the department the advanced domestic and foreign experience in the field of marketing.

2.21. Timely and fully work out and submit officials reporting and other documentation with appropriate powers.

If necessary, the head of the marketing department may be involved in the performance of his duties overtime, by decision of the head of the Company, in the manner prescribed by labor legislation.

The head of the marketing department has the right to:

3.1. Make decisions for the proper organization of marketing, ensuring the daily activities of the department - on all issues related to its competence.

3.2. Submit to the immediate supervisor your proposals for encouraging (bringing to account) the employees of the department - in cases where their own powers are not enough for this.

3.3. Prepare and submit to the immediate supervisor your proposals for improving marketing, the activities of the department (its additional personnel, logistics, etc.).

3.4. Participate in the work of collegiate management bodies when considering issues related to marketing and the activities of the department.

4. Responsibility and performance evaluation

4.1. The head of the marketing department bears administrative, disciplinary and material (and in some cases provided for by the legislation of the Russian Federation - and criminal) responsibility for:

4.1.1. Violation of the provisions of the law, regulations, as well as local acts and organizational and administrative documents on marketing issues.

4.1.2. Failure to comply with the instructions of the immediate supervisor regarding the organization of marketing, the activities of the department and the fulfillment of its tasks.

4.1.3. Failure to comply with the requirements for ensuring the safety of information and documents containing confidential information.

4.1.4. Unlawful use of the granted official powers, as well as their use for personal purposes.

4.2. Evaluation of the work of the head of the marketing department is carried out:

4.2.1. Direct supervisor - regularly, in the process of daily exercise by the employee of his powers.

4.2.2. Certification Commission enterprises - periodically, but at least once every two years based on the documented results of work for the evaluation period.

4.3. The main criterion for evaluating the work of the head of the marketing department is the quality, completeness and timeliness of his performance of the tasks provided for by this instruction.

5. Right to sign

5.1. To ensure its activities, the head of the marketing department is given the right to sign organizational and administrative documents on issues that are part of his functional duties.

Acquainted with the instructions ___________ / ____________ / "__" _______ 20__

1. GENERAL PROVISIONS

1.1. This job description defines the functional duties, rights and

Responsibility of the Head of Marketing.

1.2. The head of the marketing department is appointed to the position and dismissed

in accordance with the procedure established by the current labor legislation by order of the director

enterprises.

1.3. Head of Marketing Department reports directly

________________________.

1.4. A person with a higher

professional (economic or engineering-economic) education and work experience in

majors in marketing.

1.5. The head of the marketing department should know:

Legislative and regulatory legal acts, methodological materials on the organization

marketing and assessment of the financial and economic condition and market capacity; determination methods

solvency of demand for manufactured products and the procedure for developing promising and

current plans for production and marketing of products; main technological and constructive

features, characteristics and consumer properties of manufactured products, its difference from

domestic and foreign analogues, advantages and disadvantages; market research methods

conjuncture and development of forecasts of demand for manufactured products; economy

consumers to manufactured products; terms of delivery, storage and transportation

products; ways and methods of work with dealers, mass media;

organization of repair services; procedure for consideration and preparation of responses to claims

standards and specifications for the company's products; fundamentals of technology, organization

production, labor and management; organization of accounting and reporting on the implementation

plans for marketing and sales of products; fundamentals of labor legislation; rules and regulations

labor protection, safety measures, industrial sanitation and fire protection.

1.6. During the temporary absence of the Head of Marketing, his duties

assigned to ___________________________.

2. FUNCTIONAL RESPONSIBILITIES

Note. The functional responsibilities of the Head of the Marketing Department are defined in

basis and scope qualification characteristic as head of department

marketing and can be supplemented, clarified in the preparation of the job description based on

specific circumstances.

Job responsibilities:

2.1. Carries out the development of marketing policy at the enterprise based on the analysis

consumer properties of manufactured products and forecasting consumer demand and

market conditions.

2.2. Leads research on the key factors that shape the dynamics

consumer demand for the company's products, the ratio of supply and demand for

similar types of products, technical and other consumer qualities of a competing

products.

2.3. Ensures the participation of the department in the preparation of long-term and current plans

production and sale of products, identification of new sales markets and new consumers

products.

2.4. Coordinates the activities of all functional units for the collection and analysis

commercial and economic information, the creation of a data bank for product marketing

enterprises (supply requests, production contracts, availability of stocks, market capacity and

2.5. Organizes the study of consumer opinion about the product enterprise products, his

influence on the sale of products and the preparation of proposals to increase its competitiveness and

quality.

2.6. Monitors the timely elimination of deficiencies indicated in

consumers to the company's products. Organizes the development of an advertising strategy

events in the media with the help of outdoor, light, electronic,

sales to inform potential indicators and expand sales markets.

2.7. Prepares proposals for the formation of the corporate identity of the enterprise and corporate

2.8. Provides methodological guidance to the dealer service and its provision of all

2.9. Participates with other departments in the development of proposals and recommendations for

changing the technical, economic and other characteristics of products in order to improve them

consumer qualities and sales promotion.

2.10. Provides management of the work of service centers for warranty service

and repair of the company's products, prepares proposals for a technically sound

planning and production of spare parts (by quantity and nomenclature).

2.11. Supervises the correct storage, transportation and use

products.

2.12. Manages department employees.

3. RIGHTS

The head of the marketing department has the right to:

3.1. Give assignments and tasks to his subordinate employees on a range of issues included

in his functional duties.

3.2. Monitor the implementation of planned tasks and work, as well as timely

execution of individual assignments and assignments of employees subordinate to him.

activities of the marketing department.

3.4. Enter into relationships with departments of third-party institutions and organizations

to solve operational issues production activities within the competence

Head of Marketing Department.

3.4. Represent the interests of the company in third-party organizations on issues

related to the production activities of the marketing department.

4. RESPONSIBILITY

The head of the marketing department is responsible for:

4.1. The results and efficiency of the production activities of the marketing department,

ensuring the fulfillment of the functions assigned to the department.

4.2. Failure to enforce their functional duties, as well as work

employees subordinate to him on issues of production activities.

4.3. Inaccurate information about the status of the department's work plans.

4.4. Failure to comply with orders, instructions and instructions of the director of the enterprise.

4.5. Failure to take measures to suppress identified violations of safety regulations,

fire and other rules that pose a threat to the activities of the enterprise, its

employees.

4.6. Failure to ensure compliance with labor and performance discipline by employees

subordinated to the Head of Marketing Department.

5. WORKING CONDITIONS

5.1. The mode of operation of the Head of the Marketing Department is determined in accordance with

The internal labor regulations established at the enterprise.

5.2. In connection with the production need, the Head of the Marketing Department may

go on business trips (including local ones).

5.3. To solve operational issues to ensure production activities

The head of the marketing department may be allocated a company vehicle.

6. SCOPE OF ACTIVITY. RIGHT TO SIGN

6.1. The exclusive area of ​​activity of the Head of Marketing is

ensuring planning and organization of production activities of the marketing department.

6.2. Head of Marketing Department. to ensure its activities is provided

the right to sign organizational and administrative documents on issues included in its

functional responsibilities.

I am familiar with the instruction ___________________

JOB INSTRUCTIONS FOR THE HEAD OF THE MARKETING DEPARTMENT

1. GENERAL PROVISIONS

1.1. This job description defines the functional duties, rights and responsibilities of the Head of the Marketing Department.

1.2. The head of the marketing department is appointed to the position and dismissed in accordance with the procedure established by the current labor legislation by order of the director of the enterprise.

1.3. The Head of the Marketing Department reports directly to ________________________.

1.4. A person with a higher professional (economic or engineering-economic) education and work experience in the specialty in the field of marketing is appointed to the position of the Head of the Marketing Department.

1.5. The head of the marketing department should know:

— legislative and regulatory legal acts, methodological materials on the organization of marketing and assessment of the financial and economic condition and market capacity; methods for determining the solvency of demand for manufactured products and the procedure for developing long-term and current plans for the production and marketing of products; main technological and design features, characteristics and consumer properties of the manufactured products, its difference from domestic and foreign analogues, advantages and disadvantages; methods for studying market conditions and developing forecasts for the need for manufactured products; economics of production; organization of advertising; methods for studying the motivation of consumers' attitudes towards products; terms of delivery, storage and transportation of products; ways and methods of work with dealers, mass media; organization of repair services; the procedure for consideration and preparation of responses to claims and complaints of consumers; rules for registration of sales and advertising documentation; standards and specifications for the company's products; fundamentals of technology, organization of production, labor and management; organization of accounting and reporting on the implementation of sales plans and sales of products; fundamentals of labor legislation; rules and norms of labor protection, safety measures, industrial sanitation and fire protection.

1.6. During the period of temporary absence of the Head of the Marketing Department, his duties are assigned to ___________________________.

2. FUNCTIONAL RESPONSIBILITIES

Note. The functional responsibilities of the Head of the Marketing Department are determined on the basis and to the extent of the qualification characteristics for the position of the Head of the Marketing Department and can be supplemented, clarified when preparing the job description based on specific circumstances.

Job responsibilities:

2.1. Carries out the development of marketing policy at the enterprise based on the analysis of consumer properties of manufactured products and forecasting consumer demand and market conditions.

2.2. Supervises the research of the main factors that shape the dynamics of consumer demand for the company's products, the ratio of supply and demand for similar types of products, technical and other consumer qualities of competing products.

2.3. Ensures the participation of the department in the preparation of long-term and current plans for the production and sale of products, the identification of new markets and new consumers of products.

2.4. Coordinates the activities of all functional units for the collection and analysis of commercial and economic information, the creation of a data bank for marketing the company's products (supply requests, production contracts, availability of stocks, market capacity, etc.).

2.5. Organizes the study of consumer opinion about the products manufactured by the enterprise, its impact on the sale of products and the preparation of proposals to improve its competitiveness and quality.

2.6. Carries out control over the timely elimination of shortcomings indicated in complaints and claims received from consumers, the motivation of a certain attitude of consumers to the company's products. Organizes the development of a strategy for conducting promotional activities in the media with the help of outdoor, illuminated, electronic, postal advertising, advertising on transport, participation in industry exhibitions, fairs, sales exhibitions to inform potential indicators and expand sales markets.

2.7. Prepares proposals for the formation of the corporate identity of the enterprise and corporate design of promotional products.

2.8. Carries out methodological management of the dealer service and provides it with all the necessary technical and advertising documentation.

2.9. Participates, together with other departments, in the development of proposals and recommendations for changing the technical, economic and other characteristics of products in order to improve their consumer qualities and stimulate sales.

2.10. Provides management of the work of service centers for warranty service and repair of the company's products, prepares proposals for technically sound planning and production of spare parts (in terms of quantity and range).

2.11. Supervises the correct storage, transportation and use of products.

2.12. Manages department employees.

The head of the marketing department has the right to:

3.1. Give assignments and tasks to his subordinate employees on a range of issues included in his functional duties.

3.2. To control the fulfillment of planned tasks and work, as well as the timely execution of individual orders and tasks of employees subordinate to him.

3.3. Request and receive necessary materials and documents related to the activities of the marketing department.

3.4. Enter into relationships with departments of third-party institutions and organizations to resolve operational issues of production activities that are within the competence of the Head of the Marketing Department.

3.4. Represent the interests of the enterprise in third-party organizations on issues related to the production activities of the marketing department.

4. RESPONSIBILITY

The head of the marketing department is responsible for:

4.1. The results and efficiency of the production activities of the marketing department, ensuring the fulfillment of the functions assigned to the department.

4.2. Failure to ensure the fulfillment of their functional duties, as well as the work of employees subordinate to him on issues of production activities.

4.3. Inaccurate information about the status of the department's work plans.

4.4. Failure to comply with orders, instructions and instructions of the director of the enterprise.

4.5. Failure to take measures to suppress the identified violations of safety regulations, fire safety and other rules that pose a threat to the activities of the enterprise, its employees.

4.6. Failure to ensure compliance with labor and performance discipline by employees who are subordinate to the Head of the Marketing Department.

5. WORKING CONDITIONS

5.1. The mode of operation of the Head of the Marketing Department is determined in accordance with the Internal Labor Regulations established at the enterprise.

5.2. In connection with the production need, the Head of the Marketing Department may go on business trips (including local ones).

5.3. To solve operational issues related to the provision of production activities, the Head of the Marketing Department may be assigned a company vehicle.

6. SCOPE OF ACTIVITY. RIGHT TO SIGN

6.1. The exclusive area of ​​activity of the Head of the Marketing Department is to ensure the planning and organization of the production activities of the Marketing Department.

6.2. Head of Marketing Department. to ensure its activities, the right to sign organizational and administrative documents on issues included in its functional duties is granted.

Leads the research of the main reasons that create the dynamics of consumer needs for goods manufactured by the enterprise, the ratio of needs and opportunities for similar types of goods, technical and other characteristics and qualities of a competing product.

The main functions of the head of the marketing department

The professional performs the duties assigned to him, namely:
1. Develops a marketing policy in the company, participates in the preparation production plans, defines unexplored sales markets and new customers for manufactured products.
2. Creates information bank, which concerns the marketing of products manufactured by the company (draws up contracts and applications for delivery).
3. Analyzes the opinions of customers, among whom there are also, about the manufactured product, its impact on the sale of goods, develops proposals for improving the quality of the product and its competitiveness.
4. Controls the timely elimination of shortcomings noted in the claims that come from customers, the motivation for a specific attitude of customers to the manufactured product.
5. Develops a strategy for the implementation of advertising in the media through illuminated advertising, advertising on vehicles, participates in industry exhibitions, fairs to disseminate information about the quality of goods and increase sales markets.
6. Develops proposals concerning the creation of the corporate identity of the organization, and the special design of advertising.
7. Manages the dealer service and provides it with all the required teaching materials and technical documentation.
8. To improve the consumer properties of the product and stimulate sales, develops proposals that change the economic, technical and other characteristics of the product.
9. Manages the activities of services that provide maintenance and repair of manufactured goods under warranty, develops proposals for sound planning and production of spare parts.
10. Monitors the correct storage, delivery and use of products.

The head of the marketing department solves an important task - supports the implementation at a decent level, conducts presentations and various promotions, improves incentive and planning systems.

Skills Required to Become a Marketing Manager

The manager must have the following personal qualities: a high degree of responsibility, scrupulousness, organization, ability to negotiate, perseverance, organizational skills, analytical mindset and determination. A qualified leader must be resistant to stressful situations, sociable, able to quickly establish and maintain for a long time business relationship with the right people.

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18.09.2013

18.09.2013