Top 100 direct selling news 2017- the most significant rating for network companies. This event is awaited by many companies around the world - why?

The annual DSN Global 100 is compiled by Direct Selling News magazine. The reputation built on positive industry reports has made DSN magazine a trusted journalism resource for the direct selling industry. Since 2004, the magazine has been dedicated to the positive stories of direct selling companies, including the opportunities provided to millions of independent entrepreneurs, products and services that have helped change the lives of consumers, and the philanthropy of industry members who have consistently reached out to those in need.

Top 100 dsn 2017 is a list of the most profitable direct selling generating companies in the world for 2017.

This indicator is very important and shows the stability of the company, their growth and development.

You can also get acquainted with the best system to build an MLM business in the CIS and EUROPE

System for building large structures in mlm business. Information from practitioners! Click to find out...

Every day, thousands of people around the world are trying to discover ways that could provide them with the opportunity to receive a basic or For this, they have to look at the vacancies that have appeared on the labor market or study certain ways of earning.

To help solve the issues of generating income for each person allows network marketing. Reviews of professionals in this matter clearly indicate that success can only be achieved if the right steps are taken at the start of a career in MLM.

It is rather difficult to explain what network marketing is in a nutshell. Some people, when faced with such companies, call the schemes they created for earning a real "scam". But there is also an opinion to the contrary. According to him, network marketing receives reviews as the only opportunity to open own business without initial investment large sums Money in its development. So which of these two opinions is correct? In order to understand this, it is necessary to understand the question Network marketing- what is it and how does it work?

Only after collecting detailed information about the MLM system, each person will be able to come to certain conclusions and decide for himself whether it is worth working in this area, or leaving it for others.

What is MLM?

This abbreviation stands for: MultiLevel Marketing. And this means nothing more than "multi-level marketing". It is also a direct selling system.

Network marketing (MLM) is a special way of promoting a particular product with the help of a whole network of people who receive a certain percentage of sales or a reward for attracting newcomers to the company. A person simply tells about the product to his acquaintances and friends, and they, in turn, distribute such information further. As a result, a kind of network is formed that contributes to the rapid sale of goods. This is the essence of network marketing.

Inviting people to the company is very profitable. After all, for each new buyer, a person has a certain percentage of the profits received. However, expanding the network of buyers is far from simple. Often, for this, network marketing uses a variety of psychological tricks. Not everyone likes it. That is why, before inviting a new person to the company, network marketing professionals should explain to him the essence of such a product distribution technology and explain the advantages that this work has.

A bit of history

The first company operating on the principle of MLM appeared back in 1927. It was then that the creator of nutritional supplements, K. Rehnborg, laid the foundation for multi-level sales, in which he achieved good success.

Initially, K. Rehnborg was engaged in ordinary trade. However, a moment soon came when the demand for products became much higher than its capabilities. And then K. Rehnborg came up with a great idea. To distribute the goods he created, he began to attract acquaintances and friends, offering them an appropriate reward.

Somewhat later, Lee S. Mitenger and William S. Casselbury, who came from this company, which was called Nutrilite Products, developed the basic principles of such sales. Soon MLM gained popularity all over the world. By the end of the 50s of the last century, on the basis of the company that laid the foundation for a new type of product distribution, the now widely known commercial network Amway.

But the MLM scheme and companies working in this area received particular popularity in the 80-90s of the 20th century. And today they offer a very extensive range of products, which contains almost everything from vitamin supplements to dishes, cosmetics and household appliances. Which companies have chosen network marketing for themselves? "Oriflame" and "Avon", "Faberlik" and "Zepter", as well as many others. According to experts, some of these companies annual turnover products offered on the market reaches about 200 billion US dollars.

learn to distinguish

Sometimes a network company is compared by those who first encountered MLM with a financial pyramid. Of course, at first glance, the scheme by which sales are carried out is not very simple. However, with regard to network marketing, here a person does not need to invest a lot of money, then just sit in anticipation of a miracle.

If this is real network marketing, how to make money in this area? It will take a lot of effort to grow your customer base. At first, there may not be any profit. However, if you make some efforts, then soon you can start receiving a certain income from sales. If the network is too large, then the newcomer will be far from its top. In such cases, he should not wait for a move to the Maldives or sky-high fees. But a couple of tens of thousands as an increase in salary is quite real.

However, before you become an agent and start to interest clients, you need to pay attention to certain points. They will avoid the financial pyramid. So:

1. True network marketing offers to sell a specific product or service that is contained in the manufacturer's catalog. For the future, products are never purchased. Only those products that have been ordered by customers are subject to sale. Payment for the goods is made on the day when it is received from the warehouse.
2. A pyramid scheme company will require payment of membership fees or the purchase of " valuable papers which, outside of this organization, are nothing more than ordinary candy wrappers. In addition, with a financial pyramid, each person receives a profit not at all from the volume of products sold by him and his network, but from the number of those people whom he brought to the company and who paid her membership dues.
3. Another type of network earnings that is questionable is the sale of various equipment or software. Before starting work in such a company, you will need to pay for a certain package of services that allows a person to take one place or another in the trade chain. It can be various tools to work in the form of a plastic card or personal account, the use of which is impossible without paying a subscription fee. Where can you find such network marketing? Examples of such a business are far from isolated. Thus, Talk Fusion attracts potential clients and agents with offers of income that can only be obtained after a pre-payment of a certain amount and the involvement of two or more newcomers. The chain created in this way will be profitable. Such a scheme is more similar to a financial pyramid, although the company still has a product that needs to be sold. But, in order to succeed in this firm, a person must have the qualities of a psychologist, speaker and leader. And in this case, he is unlikely to be able to rise from the entry level to the very last step.

From the foregoing, we can conclude that successful earnings in an MLM company are possible only after a preliminary study of all the conditions for cooperation. Only by doing right choice, you can achieve successful promotion.

Assessment of prospects

How to start making money in direct selling? For reference similar business a reliable and promising network company should be selected that will achieve the desired result. The best start option is a well-known brand. When choosing it, you will not need to make great efforts in order to convince customers of the need to purchase. Cosmetics manufacturers such as Faberlic or Oriflame, as well as companies offering household goods (for example, Amway) are popular. These products have already been appreciated by consumers, and they will buy them without any fear.

However, it should be borne in mind that other distributors have already managed to occupy the niche of well-known brands. And for those who have chosen network marketing for themselves, how to make money in this case? A high level of competition will require the use of a special strategy, without which it will be impossible to create a customer base and start earning your own passive income. Of course, in this regard, it is easier to make money in a newly created network company that offers a product that inspires consumer confidence, but at the same time is in short supply on the market. These are new dietary supplements, training courses, devices for health and home, etc. The choice of one direction or another will largely depend on the personal interest of the person, as well as on his desire to make money on it.

Rating of MLM companies

On the Russian market present a large number of manufacturers who sell their products through direct sales. What are network marketing companies? Their rating contains those brands that occupy almost 70 percent of the MLM market. Avon is number one on this list. Followed by Oriflame. Third place belongs to Amway. On the fourth is Mary Kay, which offers cosmetics. The fifth place in the ranking is occupied by Faberlik.

The remaining companies are considered smaller and cover the remaining 30 percent of the market.

Education

If network marketing is chosen as the direction of business, how to make money on it? Attention should be paid to the assistance provided by the representatives of the company to newcomers. It may include various manuals and video tutorials, trainings and meetings. All of this is usually provided free of charge. Sometimes curators help in attracting the first customers. Without training, it is impossible to work in MLM at any stage. The more detailed information a person will have about the product and its benefits, the easier it will be for him to convince other people that they need it. That is, persuasiveness directly depends on the existing knowledge base. The experience of MLM professionals also helps, who will definitely tell you how to make a profit faster, as well as attract new people to create passive income.

Receiving a profit

An important point when choosing a network company is to study the scheme for accruing cash and bonuses. After all, earnings are the main motivation for any person.

With a fairly transparent scheme for generating income, the absence of penalties, as well as unrealistic targets for the sales volume offered by the company, work in the selected network company is quite capable of bringing good results.

Action plan

After choosing a specific network company that provides an excellent opportunity to earn money, it is recommended to draw up a business plan for yourself that will allow you to understand what should be paid attention to.

So, it is worth choosing a way to receive money. It can be a direct sales method or use a passive option. Which one is more promising? Often product distributors tend to start with personal selling. In doing so, they get the opportunity to explore demand and build a customer base.

Professionals who have perfectly studied network marketing look at this issue somewhat differently. How to make money, according to their advice? MLM gurus recommend that beginners start from two positions at the same time. Indeed, among potential customers there will always be people who want to receive additional income, as well as those who wish to purchase products at the purchase price.

Networkers who are at the highest or middle rung in the hierarchy of the distribution scheme note that they owe most of their earnings to the work of subordinates, and not at all to direct sales. Thus, after some time, having built up a client base, you can generally refuse direct sales of products, having made the right motivation for the entire multi-level structure of agents.

Sales Methods

How to receive good income in a network company? To do this, you need to find the most effective methods to attract customers. There are several of them:

1. Direct contact with people. This method is used if a person working in a network company has free time to visit public places or has a very large circle of relatives and friends who are not yet involved in the MLM business. However, judging by the opinions of professionals, this method takes a lot of time and is often ineffective. This option is relevant for the already existing list of customers who only need the delivery of catalogs and products.
2. Building a customer base with social networks, own website or online store. In this case, less time will need to be devoted to work, and the coverage of the audience of potential customers will be much wider. In this case, only those users who are interested in the company's products or wish to receive additional income will respond to the offer.
3. Creation contextual advertising and landings, sending offers to ad sites and by e-mail.

Everyone who wants to make money in network marketing can increase his profit several times if at the initial stage 2-3 MLM companies are selected at once. So, customers can be offered several brands of cosmetics, as well as products intended for face and body care at the same time. This option is also beneficial in that the cost of the product from competing companies has differences. This allows people of different incomes to choose goods from the desired segment.

Knowing one's own character

Not everyone can succeed in network marketing. In order to receive a high income, you must have the following qualities:

• patience and stress resistance;
• sociability, which implies the ability to speak, and then keep up a conversation with any person;
• perseverance, which will allow you to achieve your goal, sometimes returning even to where a refusal has already been received;
• psychological skills that allow you to convince a person of the need to purchase a product;
• leadership qualities that will make it possible to develop a chain of passive income;
• oratorical qualities to speak confidently, correctly and beautifully;
• the ability to plan your own time, which will prevent fuss, eliminate inconsistencies in scheduled meetings and leave yourself time for relaxation and self-education;
• trading skills.

A person with the qualities listed above, applying all the rules recommended by professionals in this field, will certainly succeed in network marketing.

If you are looking for a network company with which to conclude a contract - here is the best contender in our opinion - the company 4Life - has been growing steadily since its inception, and for the last 13 years has firmly held its place in the list of the TOP 100 Network Companies of the World. But that's not all - 4Life has the most advanced plan compensation payments: it has opportunities for beginners and space for experienced distributors. And what is even more important - this one has not changed since its inception.

Although such decisions are not finally made within one minute, you are already interested and we suggest that you weigh all the pros and cons in the analytical material that contains information for experienced networkers and is understandable to those who are just looking for data to make a decision.

• B - from the English Billion (billion);
• M - from the English Million (million).

The original page of the 2017 DSN Global 100 List on the publication's website.

The annual DSN Global 100 is compiled by Direct Selling News magazine. The reputation built on positive industry reports has made DSN magazine a trusted journalism resource for the direct selling industry. Since 2004, the magazine has been dedicated to the positive stories of direct selling companies, including the opportunities provided to millions of independent entrepreneurs, products and services that have helped change the lives of consumers, and the philanthropy of industry members who have consistently reached out to those in need. The DSN's monthly print edition and website (directsellingnews.com) provide comprehensive coverage of the global direct selling industry.

Traditionally, on the first Sunday of December, Russia celebrates Networker's Day - a holiday for everyone involved in network marketing and direct sales. On this occasion, we decided to recall the most famous MLM companies and understand whether multilevel marketing is a serious competitor to retail.

Strong Link

Profit from direct sales for distributors is quite low. They give most of the proceeds to the company and to higher-ranking distributors. The main profit comes from the sales of sponsored distributors.

Pioneer Carl Rehnborg

And there were those who wanted to. In 1934, Carl Rehnborg founded California Vitamins, which was later renamed Nutrilite Products. Very quickly, the company reached a turnover of several million dollars, without spending a single cent on advertising - only through direct sales.

To this day the most popular goods, sold through MLM marketing, are nutritional supplements and cosmetics.

AMWAY

Now the company's turnover is over 8 billion dollars, and it ranks 25th among the largest private companies in the US according to Forbes. True, the history of Amway is not cloudless. More than once she became a participant in scandals. So, one of the former top distributors of the company, Eric Scheibeler, who is personally acquainted with the founders of Amway, accused the corporation of fraud and called it a totalitarian sect in the book Deception Merchants. This is not the first accusation of "Amveevites" of sectarianism. The training methods used in the company have been criticized more than once.

AVON PRODUCTS

Why McConnell is not considered a pioneer in the creation of MLM enterprises - history is silent. Perhaps the fact is that the company, although it used the principle of direct sales from the beginning of its existence, did not immediately come to a multi-level scheme. But the company AVON went down in history by being the first of the cosmetic giants to refuse to test products on animals.

Mary Kay

Mary Kay's "chip" is that its consultants do not just sell products, but act as "beauty consultants". That is, they undergo basic skin care training. The second feature is that the territories are not assigned to a specific consultant: they can hire their agents anywhere in the world.

Like Avon, Mary Kay stopped testing its products on animals in the early 90s, but resumed it in 2010. For which she was severely criticized by the "greens".

ORIFLAME

Oriflame positions itself as an environmentally friendly company and even prints catalogs on paper, which is produced from artificially planted forests. Therefore, Greenpeace people do not attack the company much. But she came to the attention of the tax authorities. In August of this year, the Russian representative office of Oriflame and non-payment of taxes for several million rubles.

FABERLIC

The company considers its know-how to be "oxygen cosmetics" - face and body care products based on perfluorocarbons. Faberlic's turnover is now over $250 million a year.

KIRBY

Kirby is the most scandalous representative of the MLM diaspora. Every year, US consumer protection agencies receive dozens of complaints about the incorrect actions of the company's distributors. Allegedly, they use severe psychological pressure to force the client to give money for expensive equipment (for reference, the price of a Kirby vacuum cleaner starts at 100 thousand rubles). Russian forums are also full of messages: “Kirby vacuum cleaners are a scam, a scam, a divorce!”. Nevertheless, the company continues to operate in Russia and in 70 other countries around the world.

HERBALIFE

Herbalife is the first American MLM company to open a representative office in Russia. This happened in the early 90s and coincided with the appearance in Russia of a huge number of financial pyramids. Therefore, many still mistakenly rank HERBALIFE among them.

The debate about whether the MLM business is good or bad continues to this day. Some extol multi-level structures, seeing them as opportunities for quick earnings, others condemn the very principle of building pyramids. Business analysts do not agree. Some predict that the direct selling system will soon replace traditional retail, others believe that retail and electronic commerce over time will kill MLM. However, network marketing has been around for decades and is not going to go down just yet.

Alena Yarkova almost got into the network
Illustrations by Dmitry Shevchuk

I gave statistics on search queries on the Internet using the Yandex Wordstat service. Much water has flown under the bridge since that time. How, I wonder, are things four years later, in April 2016?

This time I slightly changed the conditions of the rating. Last time I analyzed the popularity of companies by the interest of people in them in terms of cooperation. Therefore, I mainly studied search queries for the key phrase "", when it came to Faberlic statistics.

This year, I decided to analyze search statistics for more high-frequency queries and used only the name of the company in the query.

For those who do not quite understand what the Yandex Wordstat service shows, I will explain a little.

For example, you are interested in how many people fill in Yandex requests with the word Faberlic. Type the required keyword in the statistics line and get the number of impressions with this word. In the picture, we see that over the past 30 days there were 947,453 queries in Yandex containing Faberlic. The Yandex statistics service takes into account all requests with the word Faberlic: and "how to become a Faberlic consultant", and "Faberlic Catalog", and "", and many others.

Thus, it turns out that the higher the numbers in the statistics for a keyword or phrase, the more people are interested in this phrase on the Internet. Accordingly, we can conclude that the more people on the Internet are interested in the Network Company, the more popular it is among the population. Of course, for more qualitative analysis it would be nice to have data on turnover, dynamics, assortment of goods, to know the average check, the number of consultants and consumers. But unfortunately, Network Marketing Companies in Russia do not publicly publish such data. Therefore, we will operate only with those figures that are available to us. In addition, these figures quite realistically reflect brand recognition and popular love.

As a result of statistical studies, the following results appeared:

The table shows only companies that received more than 100,000 search queries in Yandex per month. Pay attention to the significant gap between the top three.

And now let's compare how the statistics for the key phrase "registration in the company" has changed.

In this table, I was primarily interested not in the ratio of numbers between companies, but in the dynamics. She is impressive. If in 2012 only 824 people were interested in registering with Faberlic, then in 2016 there were already 3643 people. Growth 324%. And this is for almost all leading companies in the rating. Thus, we can conclude: more and more people use the Internet to shop and get the necessary information.