In order to look decent, women spend long hours on procedures in beauty salons. But a stylish hairstyle and a tan will not be highly appreciated by others without a beautiful manicure, which is why many salons and hand care rooms are opening today.

Of course, you can do a manicure at home, but this often lacks the strength and skills, because the process of caring for hands is a laborious task and requires special skills. Therefore, most women, as well as some men, prefer to trust competent manicure specialists.

In spite of a large number of nail salons, hundreds of entrepreneurs try themselves in this niche every year. If you are wondering how to open a nail salon, then we bring to your attention a list of recommendations and tips from experienced businessmen in this field.

Before you run to register your activities with the tax office, sketch out a business plan for a manicure parlor. How it will look like, how much money it will require, who will work there. A full-fledged picture of the future project should form in the head, the option “we will figure it out along the way” will not work here.

After the opening plan has developed in your head, go to register an IP. This registration procedure does not require big investments and waste of time. In addition, taxes on entrepreneurial activity will be lower than in LLC. It is not at all necessary to hire a lawyer for registration, the package of documents is small, and the procedure itself is easy. You will need the services of a lawyer when you have to draw up lease and supply contracts. To do this, negotiate with a specialist who will provide you with well-formed documents for a fixed payment.

After that, decide on the source of financing for the project: a bank loan, investors or your own savings will be the starting point in the business.

Room search

The premises for a nail salon must comply with fire regulations and the requirements of the sanitary and epidemiological station. According to them for each workplace six to seven square meters should be allotted, there should be access to water supply, and all personnel should have sanitary books.

For an average salon for four or five jobs, sixty squares is enough, they will accommodate manicure tables, a restroom, and a reception. The room must have access to the Internet (wi-fi) and there must be a waiting area (sofa, table with magazines and TV). Customers must be comfortable in the salon, otherwise they will be easily lured by competitors.

It is necessary to locate your future nail salon in a passable place: shopping and business centers, first floors of skyscrapers. The room should be a good cosmetic repairs. Perhaps it is worth inviting a designer in order to betray the "zest" and personality of the new salon.

Nail salon equipment

The main criteria for choosing equipment are its functionality and reliability. Buying cheap nail lamps or saving on chairs means burying your business in the first stage. Firstly, the client needs a comfortable place, and secondly, the master needs high-quality equipment for work, otherwise a dissatisfied client will not only leave himself, but also tarnish your reputation. In a niche with such high competition, there is no room for error.

In order to offer all possible manicure services, you must purchase:

• a quartz sterilizer and a thin manicure lamp for a standard manicure;
• fraser for manicure and pedicure;
• paraffin furnace for hands;
• professional UV lamp for nail extension.

In addition to these devices, you will need a lot of little things: baths, manicure and pedicure tool kits, napkins, gloves, cosmetics and consumables.

Remember: When purchasing everything you need, be sure to check the products for compliance. To do this, require certificates from sellers.

From the furniture you will need: specialized tables for manicure, comfortable chairs for pedicure, a sofa for those waiting, an administrator's desk, a wardrobe and a safe for documents. In addition, you need to purchase a music system or TV to create a pleasant atmosphere, a coffee table and a few hangers.

Remember: The manicure table must be at least 70 centimeters high, otherwise it will not pass according to sanitary standards.

It is very important to pay attention to the chairs of the masters, in which they spend most of their time. They must be adjustable in height, must have a back and armrests. The choice of masters' chairs will determine their performance, and therefore the profit of your nail salon.

Tip: For the safety of manicure services, purchase an ultraviolet sterilizer with which the masters will process their tools.

Staff

Nowadays, there are a lot of experienced manicure and pedicure masters, so it will not be difficult to find them. The main problem is the enticement of clients, that is, when the master secretly offers his services to the client at home for a lower price. In order to avoid this, all negotiations with clients are conducted by the salon administrator, who also monitors the work of the masters and their communication with clients.

Payment for manicure masters consists either of a small salary (7-10 thousand) and 10-20 percent of the work done, or only of interest, but then their rate is 40-50%. The administrator receives a salary of 15-18 thousand rubles and 2-3 percent of the total revenue.

Salon advertising

For successful work nail salon and the fight against competitors at the first stage, it is important to allocate an advertising budget. Order a light box so that the sign is visible to passers-by not only during the day, but also at night. Make a pillar to put it in front of the salon, order flyers with discount coupons, distribute them to mailboxes. Run promotions on social networks, raffle free manicures to attract attention potential clients. Build over time discount cards for regular customers, congratulate them on the holidays by e-mail give gifts.

Service rates

Do not be afraid to initially set average prices for the services of the masters of your salon, too low a price will scare off reputable clients. Here are the approximate prices for manicure and pedicure services:

• Hygienic manicure - 350 rubles;
• Hardware manicure - 400 rubles;
• Children's manicure - 250 rubles;
• Paraffin therapy - 300 rubles;
• Gel manicure (extension) - 800 rubles;
• Manicure correction - 500 rubles;
• Removal of gel manicure - 400 rubles;
• Nail modeling - 1200 rubles;
• Coating with medical varnish - 100 rubles;
• "French" manicure - 250 rubles;
• Nail polishing - 100 rubles;
• Classic pedicure - 900 rubles;
• Hardware pedicure - 1100 rubles;
• Treatment of fingers and feet - 700 rubles;
• Foot bath - 150 rubles;
• Foot scrub - 100 rubles.

Expenses and income

Table 1.1

One-time expenses.

Table 1.2

Monthly expenses

With an average turnover of a nail salon (4 masters), the monthly income is 450 - 500 thousand rubles. In this case, the payback period of the salon will be from 8 to 12 months.

The nail business is considered feminine because they are better versed in the intricacies of the salon, as well as follow the trends in fashion and can rebuild in time. If our calculations for opening a manicure parlor have convinced you of its profitability, do not put off your dream for tomorrow. Hurry up to draw up your business plan and look for investors. Only courageous and determined people can count on successful business.

AT modern world The beauty industry is developing at a rapid pace. Manicure services, as its component, are a highly demanded activity.

Today, both women and men strive to maintain their appearance in impeccable condition. Without well-groomed hands, this is not easy to do. That is why this type of business is gaining momentum so widely and everywhere.

Features and benefits of business - manicure studio

Despite the global financial crises, in Russia the share of small business in the economy continues to grow. can be found in the service industry. Let's try to figure it out in the service sector. - This is an agreement between the two parties, giving the entrepreneur the right to provide services using the brand of the promoted brand.

Like any type of business, nail service has its own advantages and disadvantages. Before you start your own business, you need to study them. Advantages:

• business relevance;
• year-round demand for services;
• small initial investment;
• the possibility of providing additional services;
• the possibility of doing business, both at home and in a separate studio.

Peculiarities:

• great competition in this area;
• the risk of hiring a non-professional master - as a result, the loss of customers and damage to reputation;
• increase in demand in anticipation of the holidays.

Provision of services at home

Often, nail service masters begin their activities by working at home (at home or traveling to a client). This is a good opportunity to start developing your business. There is no need to pay rent for the premises. You can work at your convenience. This is a good chance to develop your client base among acquaintances and recommendations before opening a professional studio.

However, this situation also has its drawbacks. Firstly, a simple passer-by will not enter your home, therefore, the influx of customers is limited. Secondly, many people are wary of using home services because not sure about the quality and responsibility of the master. Well, and most importantly - working without employees, your income is limited.

Home manicure services are a good opportunity for additional income and honing your skills. In the future, for development, it is necessary to open a full-fledged manicure studio.

Manicure and tanning studio

Artificial tanning services can be offered as additional services in the manicure studio. The solarium is currently very popular. Many seek to give the skin a bronze hue, not only in summer, but throughout the year.

But to open a solarium, additional investments will be required. The cost of one device starts from 200 thousand rubles. To retain its customers, it will be necessary to constantly monitor the quality of the lamps and change them in a timely manner.

The accompanying product here can be special cosmetics for and after sunburn, and this, in turn, is additional income.

A tanning studio is a good option for expanding your business. This will certainly attract new visitors who may want to use the services of a manicure.

Industry Analysis

Nail service is not a new industry. It has long been widely used among admirers of beauty. Despite the constant increase in supply in this area, demand is only growing. Every year more and more women, as well as men, strive to look well-groomed. This only says that the trend in the development of the industry is very positive.

The very quality of services is constantly being improved. New technologies and materials are emerging to provide a more professional and high-quality service. Well, design sophistication in this area is sometimes simply amazing - nail craftsmen create real masterpieces of art.

Target market analysis

The main clients of the manicure salon, of course, are the fairer sex. Moreover, from young people to women of honorable age. However, today, among men, there are more and more those who care about their appearance.

Therefore, the client base of your salon can become very diverse. Well, your task is to take care of each client and leave him a pleasant impression and a desire to return to you again.

Competition

As for competition in this market, it is quite high. The provision of manicure services can be found almost everywhere: in a residential area, in the city center, in any shopping center and even at private masters at home.

A huge number of new masters are trained in this profession every year. But not all of them become good professionals in your area.

If you are thinking about opening your own manicure studio, do not despair about the great competition. Another thing is important - not a one-time visit, but a long-term relationship with your visitors. If you take care of a favorable environment in your salon, the professional staff, the high quality of the materials used, you will definitely acquire a stream of regular customers.

High competition does not mean the hopelessness of undertakings in the field of manicure services. With a responsible approach, everyone has a chance to succeed. Risks are always present in any kind of business. In the field of manicure services, they can be as follows:

• lack of customers due to an unsuccessfully chosen place;
• loss of customers due to lack of professionalism of employees;
• dishonest work of employees and non-compliance with sanitary standards;
• unfavorable economic conditions, fluctuations in the exchange rate, which will entail an increase in the cost of consumables, rent of premises and, accordingly, the cost of the services themselves;
• the risk of bankruptcy due to a poor-quality business project.

Before starting any business, it is important to foresee everything possible risks and protect them as much as possible.

We present an example of the optimal structure - on our own.

Profitability

The basic profitability of a typical nail salon is 20-25%. It is from this that we must turn away.

The better your salon will be presented on this market, the better the service and maintenance will be in it, the more comfortable customers will feel in it, the higher will be your potential opportunity to increase profits and increase profitability.

Estimated Cost Calculation

The costs, of course, depend on the scale of the planned salon and the range of services provided. Let's take a small salon with 4-5 masters. To rent a room, approximately 50 thousand rubles will be required. About 100 thousand rubles are needed for the purchase of equipment and furniture. Material for work will cost at least 20 thousand rubles at the initial stage. Documentation costs will be negligible.

The easiest way is to print flyers and post ads in nearby areas. It will not be superfluous to make business cards. Creating your own website is a big plus, although costly. However, about 50 thousand rubles. you have to invest in advertising. Learn more about this and other factors successful business told in the video:

In total, it turns out that 250-300 thousand rubles will be enough to start a small salon. Well, then as you develop, you can invest additional funds to expand your business.

Where to start a business?

You should start by drawing up a detailed business plan. The more precisely all the components of the future enterprise are described in it, the easier it will be to achieve the desired.
A good business plan is half the success of a future enterprise.

The manicure business is a popular area in which many have already occupied their niche. Therefore, before making financial investments, you should carefully analyze the surrounding competition, a suitable location, and consider measures to promote salon services.

The financial part - especially important point. This requires a detailed calculation of all costs and expected profits. Only being confident in a positive result, you can start renting premises and purchasing equipment.

When all organizational matters will be resolved, we formalize our activities properly. We register IP, get registered in tax office, we obtain permits from the SES and fire authorities. Being a full-fledged entrepreneur, you can hire employees. Their selection should also be carried out in advance.

Summing up, we can conclude that a manicure parlor is a good investment, provided that everything is carefully calculated. In practice, a small salon with several masters pays off within 4-5 months. Then you start making a net profit. Such a prospect is not a bad incentive to think about opening your own studio.

Many people who aspire to do business face difficulties in choosing the area in which they want to work. Often the most profitable format is work in the service sector. So, various institutions that provide the opportunity to take care of themselves are becoming increasingly popular. At the same time, their visitors prefer to save their time, and therefore the most popular format is express salons.

One of the common services is a manicure. It is interesting that recently not only girls, but also men take care of their hands. Accordingly, the circle of potential customers is expanding.

Market and competitor analysis

The high popularity of hand and nail care services has led to high competition in this line of business. Among the institutions that provide manicure services, the following stand out:

• Beauty salons that benefit from the opportunity to receive comprehensive facial and body care. Their main disadvantage is high prices.
• Hairdressing salons that additionally provide simple services - manicure, pedicure, solarium, etc. The main advantage is low cost, the main disadvantages are not too high quality work and non-observance of sterility conditions (often).
• Express format salons are establishments that are distinguished by the ability to provide several services at the same time (for example, styling in combination with makeup and manicure). The main advantage is a short service time, and among the minuses, one can single out a high price and a high probability of saving on customers (which will lead to relatively low loyalty).
• Various manicure studios - due to their large number, one poor-quality service can seriously affect the reputation and lead to the loss of customers. The main advantage is the focus on a limited number of services (and narrow specialization is an important condition for quality).

In addition, among potential competitors, one can single out craftsmen who provide services at home (either in their apartment or on site with clients).

In order to overcome such a highly competitive environment, one should rely on several principles of discovery. similar business:

• Focus on high quality services.
• Work only with official suppliers of professional cosmetics.
• Organization of promotions for regular customers.
• Providing a wide range of nail services, subject to fast execution.
• Maintaining the cleanliness of workplaces.
• Stylish design of the room (in fact, it is a kind of "face" of the studio).
• Location in crowded places, etc.

You can watch an interesting interview with the owner of such a business in the following video:

Business Location Options

There are many places where you can start doing this kind of activity:

• No additional permissions are required for the premises, hence the first option is to arrange a manicure at home. To do this, you need to purchase tools and start working: accordingly, investments and payback periods will be relatively small. However, the level of trust in such masters is often not high enough: it is necessary to have great experience work as a specialist in nail service and a loyal customer base.
• The second popular accommodation option is salon in a shopping center in an express format. Often, a separate room is not allocated for it: craftsmen work right in the aisles. This requires a small area, and the number of potential customers is very high. However, a limited number of jobs can be placed here. In addition, many visitors to nail salons prefer the comfort and convenience of the procedure, which this accommodation option does not provide.
• Finally, you can open a full studio in a shopping center, business center or residential building on the ground floor. The cost of rent, key customers (respectively, prices for services), etc. will differ. For the successful organization of such a business, an area of ​​​​30-60 square meters will be required.

organizational plan

You will need:

1. Register a company and prepare everything Required documents- 3-4 weeks.
2. Find a suitable room - about 1 month.
3. Make repairs - 3-4 weeks.
4. Purchase equipment - 1-2 weeks.
5. Find and hire specialists - from 2 to 6 weeks.
6. Purchase small consumables (varnishes, creams, napkins, etc.) - this step will have to be performed constantly, so you need to immediately discuss who will do this.

Financial plan

In order to rent a separate room, you will need from 45 to 90 thousand rubles per month (depending on the region, the size of the room, its location, etc.). It is important to keep in mind that it is often necessary to pay rent for several months in advance.

In addition, a novice entrepreneur in this area expects the following expenses:

• The cost of paperwork (or, as well as the preparation of documents for SES) is about 5-10 thousand rubles. You don't need to get any permissions.
• The cost of repair and decoration of the premises - from 100 to 200 thousand rubles.
• Purchase necessary equipment- about 300-400 thousand rubles for a small salon (in the case of organizing several jobs).
• Staff salaries - most often calculated as a certain percentage of the cost of the service provided (about 50-60%). The salary of the administrator is 25-30 thousand rubles.
• The cost of promotion is about 5-10 thousand per month.

Thus, the opening of a small studio will take about 500-700 thousand rubles. Accordingly, the project will be able to pay off somewhere after 9-12 months after opening.

Marketing plan

It is important to understand that acquaintances can become the first customers. At the same time, be sure to take pictures of successful work and fill the site and groups in social networks with them. This will allow the word of mouth effect to work: the number of customers in the first months will grow exponentially.

In addition, various promotions for clients. This is necessary so that they go from one-time to permanent. So, at the first visit, you can give a club card, which will begin to give discounts after a certain number of manicure trips - on the one hand, this will attract visitors, and on the other hand, it will allow you not to reduce revenue in the first few months of work (until the payback is reached).

It is interesting to give everything related to the salon, certain corporate style. For example, the design of business cards may overlap with the interior design, and the masters may dress according to a certain dress code, provided that they wear an apron or a badge with the studio logo.

You should take care of the clients who will have to wait for their service (among them there will be both those who came earlier, and those who will receive the service a little later than planned).

The administrator can offer them a cup of coffee or tea - this will reduce the negative effect that occurs when they have to wait.

Finally, a fairly effective method of promotion is distribution of leaflets(Interestingly, this area is one of the few where this really works). Leave leaflets first of all in business and shopping centers, and not in residential buildings.

In the case of organizing a business at home, you should rely only on satisfied customers and examples of work posted on the Internet. Therefore, special emphasis should be placed on meeting all the needs of visitors.

Risk Analysis

Any type of business is associated with certain risks. Among the common ones are:

• Risks associated with the slow growth of the client base. The main way to overcome it is to provide quality services in combination with advertising. In addition, service diversification will also help attract large quantity visitors.
• Turning off hot water for the summer (it is necessary to organize the work of the masters). Can be overcome with the purchase of a boiler.
• Risks associated with high competition. They must be taken into account at the stage of organization and reduced through the competent choice of location, as well as the price range.

At the same time, this business is protected from seasonal demand, and also has a low probability of declining interest in this type of service, since a very small number of people can get a perfect manicure or provide proper care for their hands in a short period of time.

Thus, opening a nail salon in any of the formats is a promising and profitable idea. An equally important advantage lies in the relative simplicity of organization and a short payback period. Accordingly, the main disadvantage is a large number of competitors: it can be overcome by providing unique quality services at affordable prices for the target audience.

How to open a nail salon from scratch, what format to prefer and whether this business will bring profit? Such questions are of interest to every entrepreneur who decides to occupy his niche in the beauty industry. To answer them, you should figure out how much the business is in demand, what services are most in demand, and find out the features of its opening and maintenance.

The entrepreneur must find out at the planning stage how cost-effective and profitable the project will be. It should be noted that a nail salon is one of the most highly profitable activities, because even with a decrease in personal income, people do not stop monitoring and caring for themselves. The average profitability of a nail salon is 35%.

The level of income that the salon will bring depends on the chosen format. Can be opened:

1. Salon at home. Its advantage is that there is no need to rent a room, since the master travels to his clients or receives them at home. But this is acceptable for craftsmen who already have their own client base.
2. Nail bar. Such a salon is a small counter, behind which there are specialists, and several chairs for clients. It is best to locate a mini-studio in shopping centers - there is a fairly large number of potential customers. This format is the least expensive.
3. Separate office. To open a salon of this type, you will need to rent a separate room. The advantage of the cabinet is the ability to provide customers with a wider range of services and the sale of products for body care.
4. Nail design studio. It is an analogue of a beauty salon, but it provides only manicure services.
5. A complete salon. In it, the client can receive a whole range of services - the client can tidy up his hair, visit a spa treatment, and so on.

What does it take to open a nail salon?

Before solving organizational and legal issues, you should find out how much this business is in demand and whether the salon will be competitive. Most women prefer to do manicures in the salon, so there are no problems with clients, but the level of competition in this business quite high. To win the trust of customers, you will need to hire high-quality craftsmen, and you should do this even at the stage of setting up a business.

A nail salon is a business, the opening and running of which is fraught with certain difficulties and requires considerable investment. Money. In order for the enterprise not to become unprofitable, but to bring steadily increasing income, it is necessary to draw up a detailed and competent business plan, which will reflect the amount of initial and current investments, the level of expected income, calculate the risks and outline ways to get additional profit.

Business plan

The business plan of a beauty salon should describe in as much detail as possible each step of registration, opening and conducting activities, in particular:

1. Studying the state of the service market - how much the business is in demand, whether the competition is strong.
2. Assessing your own capabilities, choosing the format of the salon - having decided on this, you can calculate the size of the required investment.
3. Salon registration in government bodies and obtaining documentation authorizing the conduct of activities.
4. Preparation of marketing and financial plans.
5. Risk assessment - here are the reasons that may affect the decrease in income, and options for dealing with them.

Step-by-step instruction

To open a nail salon on your own, you need to register with the tax office as an individual entrepreneur or obtain the status of a legal entity (LLC) and decide on the taxation system. After receiving the documents, you should decide on a place for the salon and obtain permits from the fire inspectorate and Rospotrebnadzor.

Premises selection

Depending on the format, a nail salon can be located:

• in the apartment or house of the master - this option is suitable for craftsmen working independently;
• in shopping centers - this is true for small "islands", which are very popular;
• in a beauty salon - here you can open your office by renting an area;
• in a separate building - here it is desirable to open a salon with a wide range of services.

When choosing a room, one should take into account the requirements that state inspections impose on it - each employee must have at least 6 square meters of space and the room must be equipped with communications. The room also needs to be renovated - the interior design should attract customers, so you should not spare money for decoration.

Equipment and materials

Particular attention should be paid to the choice of furniture - it must match the design of the room, be comfortable and practical. In addition, it must be made of materials that can be sanitized. From furniture you will need:

1. Comfortable armchairs and sofas for masters and clients.
2. Safe for storing money and documents.
3. Rack.
4. Tables - one for each employee.
5. Hangers or wardrobe.
6. TV for customers waiting in line.

It is also necessary to purchase a minimum set of equipment - a manicure set, a fraser, baths, brushes, a UV lamp, a sterilizer, a paraffin furnace. If finances allow, the range of equipment can be expanded at your discretion. You will also need to purchase materials - different kinds varnishes, means for their removal, caring cosmetics, acrylic / gel, consumables (towels, napkins, gloves, etc.).

Recruitment

If the entrepreneur himself is not a manicurist, he will need to hire workers. When selecting candidates, attention should be paid to those applicants who have significant work experience, have received awards in this area for winning competitions. You should not hire workers who smoke - often clients refuse services if an unpleasant smell comes from the master. As a rule, employees receive 50% of the money they earn, and the other half of the money remains with the businessman. To save money, an entrepreneur can himself perform the duties of a cleaner, accountant, administrator.

You can find employees through recruitment agency by placing ads on thematic resources and social networks. You can also simply “poach” an employee from another nail salon, providing him with more loyal working conditions and high wages.

Marketing

• distributing and posting leaflets in mailboxes;
• place ads in the media;
• create salon groups in popular social networks;
• place an attractive sign above the entrance;
• create a beautifully designed website for the salon.

An excellent way of PR is to conduct various drawings and promotions. For regular customers, it is worth developing a system of discounts and other loyalty programs. good advertising for the salon, working masters can also do it, taking part in manicure competitions and winning them. In the first months of work, the advertising campaign should be as active as possible. In the future, when the salon gains a reputation, word of mouth will become the main source of advertising - customers themselves will tell their friends about the nail salon.

The average cost of opening a nail salon is the sum of the initial and monthly investments. Initial expenses include:

• documentary registration of activities - from 5,000 rubles;
• rent and repair of premises - from 100,000;
• purchase of equipment and materials - from 150,000;
• advertising - from 25,000.

Current expenses consist of:

• monthly rent - individually, depending on the region;
• payment of taxes and utility bills— from 10,000;
• payments wages- at least 15,000 for each master;
• advertising fees - from 5,000;
• purchase of additional equipment and materials - from 15,000.

Respectively, average cost opening a salon is 310,000 rubles, to this amount it is necessary to add the salary of employees and rent. A nail salon brings its owner a profit of 200,000 rubles or more per month, of which at least 60,000 is net profit.

A nail salon is a profitable and fairly stable type of business that does not require large investments at the initial stage. financial investments. In order for it to bring in a steadily growing income, it is necessary to provide customers with exceptionally high-quality services, hire responsible and experienced employees, and monitor compliance with sanitary and hygienic standards.

The art of looking great is a kind of skill that, probably, every woman tries to master. Well-groomed and beautiful nails are not only an element of attractive appearance but also the status of a woman. According to statistics, 50% of beauty salon services are manicure and nail design. Therefore, today highly specialized nail salons are becoming widespread. At the same time, according to experts, the niche in this industry is still not sufficiently occupied and there is room for further growth. You will learn about what is needed to open your salon from scratch by reading our article.

Choosing the format of a nail salon

1. Classic nail salon is a common format. Possible opening concept: positioning a brand or a name, for example, a variant in which a “star” works - a chief foreman with a long list of merits and high qualifications.
2. A manicure parlor can be opened on the basis of an existing beauty salon, massage parlor or fitness center on a rental basis. The advantage of this option is the already existing base of potential customers. The disadvantage is that the customer base is limited to visitors to the establishment in which the office is open.

   Manicure room in a beauty salon

3. Nail design studio. It is positioned on various variants of nail design, involves the use of various coating and painting techniques, requires high professionalism and artistic abilities of the masters, and, accordingly, significant costs for finding staff, paying highly qualified labor and training.
4. An island in a shopping center or a nail bar. Recent times is gaining more and more popularity. It is assumed that a woman shopping in a shopping center is psychologically more motivated to look good and can get a manicure, even if she did not originally plan to. The relatively low opening costs can also be attributed to the pluses. The disadvantages are the lack of a stable client base and conditions for proper processing of tools, which creates additional difficulties for the master and can be a stop factor for the client.

   Passing by a nail-bar in a shopping center, a woman is unlikely to be able to deny herself a manicure.

5. Home manicure parlor. The cheapest way to open a nail salon. Income is limited by the maximum load of one master. Additional difficulties in attracting customers. Not every woman will agree to do a manicure at home with an unknown master. Therefore, an effective way to attract customers for this option is the recommendation of friends.
6. Non-standard options for opening manicure rooms:

• Nail-bar in a restaurant, cafe. The originality of the idea lies in the fact that while the spouse or friend is having dinner, the companion will have time to do an express manicure;
• Mobile nail salon. Assumes departure of the master on the house. Works on its own or as an option to other nail salon options.

Today, the option of opening a nail salon under a franchise is becoming widespread. Today on Russian market there are 10-15 nail salon franchise offers.

The choice of opening option depends on the state of the market in the city/district, the size start-up capital and personal preferences of the entrepreneur.

Business Advantages and Disadvantages

pros

• A great start-up option for aspiring entrepreneurs. Opening a nail salon does not require serious knowledge in the field of business, finance, therefore it is a good springboard for a future businessman.
• Does not require large investments. For any budget, there is an option to open a salon. In addition, it is possible to develop in stages: first home-based business, then a nail parlor, then a nail salon or nail design studio.

Start small - alone and in your apartment, and if there are so many clients that there is nowhere to go - then you can think about the premises and employees.

Rinnie

http://nailclub.ru/forum/showthread.php?t=16619

• Emerging market for nail services. The culture of doing a manicure not on your own has not yet become firmly established in our lives. This opens up additional opportunities for expanding the market.

In large and medium-sized cities, about 20% of women and 5% of men use the services of nail salons.

It is interesting that in Moscow there are about 250-300 nail salons, and in New York there are about 1300 of them. The market for nail salons in Russia, indeed, has great opportunities for further development.

Minuses

• For clients of a nail salon, often the binding goes not to the place, but to the master. This creates serious risks for the owner in terms of losing the customer base in the event of an employee leaving.
• The choice of developing a business related to nail care imposes serious requirements on the entrepreneur in the field of compliance with sanitary and epidemiological standards. It requires not only knowledge and special equipment, but also a high level of employee discipline. It is clear that the risk of losing business reputation in the event of the likely consequences associated with non-compliance, is enormous.
• High level of competition. Despite the fact that the market has a potentially high capacity, the level of competition in it is high. To be in trend, you need to constantly take into account and implement modern technologies in the field of nail service, use all possible marketing channels.

Required documents for opening

In order to open a nail salon, you must first register entity. For small business better to register as individual entrepreneur. The advantages of opening a salon in the status of an individual entrepreneur compared to an LLC include: no need to have an accountant, the ability to freely dispose of the proceeds.

IP registration takes place at the tax office or with the help of a multifunctional center for public services. The state duty will be 800 rubles.

An important point is the choice of taxation system. There are 3 options available for the salon: UTII, USN and the patent system.

With the simplified tax system, the tax base will be 6% of the salon's income. With UTII, the tax base is fixed - and this is a positive aspect of this accounting system. The patent system also operates for certain types of activities, requiring payment of a patent for a specific period (from 1 month to 1 year).

The choice depends on the region where the salon is opened, on the nature of the payments (cash, with the help of an account) and some other factors. Before opening an IP, you need to calculate each of the options and choose the best one.

Also, when opening a salon, you need to obtain a conclusion from the SES (sanitary and epidemiological service) on compliance with sanitary and epidemiological standards. Another document is the conclusion of the fire service, if we are talking about renting a separate room or working in our own room, and not about the work of an office in a shopping center.

SanPiN 2.1.2. 2631−10 "Sanitary and epidemiological requirements for the location, arrangement, equipment, maintenance and mode of operation of public utility organizations providing hairdressing and cosmetic services." You should carefully study the requirements before opening the salon.

In addition, it is necessary to determine the procedure for sterilizing instruments and conclude an agreement for the disposal of fluorescent lamps. And of course, all salon workers must have medical books.

How to choose a place?

When choosing a location, consider the following points:

• Analyze the places of the largest or target congestion of people. It can be shopping and office centers, fitness centers, children's development centers. Ideally, the goal of finding people near the opening of the salon should be the goal of personal care: buying clothes, playing sports, attending training courses, psychological seminars etc.
• Do not open a showroom in residential and industrial areas, car dealerships, auto repair shops, hardware stores, etc.
• The idea of ​​opening a salon near a competitor has pros and cons. Pros: the ability to draw some customers to yourself, cons - the need to use additional and more interesting means of attracting customers compared to a competitor.
• Opening a nail parlor in a beauty salon or barbershop is also a good idea. In this case, a targeted customer flow would be ideal for building a customer base.

Before you open, decide on the place - this is the main component. Determine target audience(whom the salon will be oriented towards - the wealthy middle class, youth, etc.). See how many salons are in the area, walk around them, note the advantages and disadvantages, analyze your concept again. Be sure to see how busy the salons are. Try to enroll in them, how much free time the masters have. And look further.

Brother

http://www.hairlife.ru/forum/topic/4234

Requirements for the premises

For the work of one master, 6-10 square meters are required. meters of space, you also need a place for the office manager's desk, a toilet and, if desired, a room for staff eating and storing materials. With the work of 3-4 masters, the area of ​​\u200b\u200bthe room will average 40-50 square meters. meters. The cost of renting 1 sq. meters is from 500 to 1500 rubles (depending on the city, district) in office centers, on the first floors of buildings. On average, it turns out 35-60 thousand rubles. A manicure parlor can occupy an area of ​​​​about 30 square meters. meters. The cost of renting an island in a shopping center per square meter it will cost more, but the area will also need to be smaller - no more than 7-10 square meters. meters. Accordingly, the cost of rent will vary greatly depending on the prices set shopping mall, and will be very averaged from 30 thousand rubles to 100 thousand rubles.

Master's workplace

According to SanPin, the workplace of one master should have at least 6 sq. meters.

The room does not have to be an expensive designer renovation, but it certainly must be clean, tidy, bright and consistent with the chosen style of the salon. A small cosmetic repair will cost another 50-150 thousand rubles, at the rate of 1500 rubles per 1 sq. km. meter.

The premises must comply with the requirements of the fire department and SES. To obtain an opinion from the SES, an officially concluded lease agreement for the premises is also required.

Purchase of equipment, furniture and materials

The minimum set of equipment and furniture for a nail salon:

Determination of the list of services provided and their cost

A nail salon, as a rule, presents the following list of services:

1. Hand and nail care services: various types of manicure, paraffin therapy, scrubs, hand masks, body wraps, nourishment, moisturizing and protection.
2. Modeling and strengthening of nails with acrylic, gel, etc.
3. Nail design: varnishing, gel polish, using various techniques, including artistic painting.
4. Pedicure.

The specific list of nail salon services depends on:

• availability of equipment (for example, some techniques for applying patterns require additional equipment);
• consumables suppliers offering special options for nail care and design;
• the level of professionalism of the staff (the main factor);
• entrepreneurial fantasy.

The best pricing option in this case would be a comparative approach. It is necessary to carefully study the prices of competing salons. At the first stage, to attract customers, you can set prices slightly lower than those of well-known competitors, or, conversely, if there is reason to believe that the level of professionalism will allow you to immediately offer services at a high level, offer higher prices, and thereby declare yourself as a salon elite class. In any case, this question is strictly individual and requires consideration.

One master during the working day can serve an average of 4-5 clients. The average check per client is 1,000 rubles. It can be even higher in big cities. For a day, the revenue of one master is about 4-5 thousand rubles. Monthly revenue per master will be about 80 thousand rubles - 100 thousand rubles.

Recruitment

The issue of choosing the right staff for a nail salon is even higher than choosing the right location for its placement. After all, it depends on the skills of the employees whether the client will return back. You can spend a lot of money on advertising campaign and attract customers, but that money won't be worth anything if you can't keep those customers.

Employee Engagement Options

• Poaching craftsmen from other salons, plus this option - accumulated experience and client base, minus - it is necessary to offer more favorable working conditions.
• If you yourself have the relevant experience, you can attract craftsmen with little experience and train them additionally.

Regardless of the option chosen, it is important for a nail salon that its employees permanent basis received training and advanced training. Nothing decorates the walls of the salon and inspires confidence in customers like certificates of education. Therefore, the cost of staff training must be included in the budget.

Staff costs

• The salary of the master, as a rule, is 30-40% of his revenue.
• Administrator salary - from 10,000 rubles, 2 administrators in shifts.
• Salary of a cleaner - from 4,000 rubles.

At the first stage, you can do without an administrator and a cleaner, combining these functions with each other and the masters.

The salary of the master will be about 25-30 thousand rubles.

Salon advertising and promotion strategy

Salon promotion channels include:

• distribution of flyers and leaflets;
• placement of business cards in crowded places of the target audience;
• creating an attractive website, advertising on the Internet;

Julia Evtikhova, founder of the nail salon

https://lenta.co/success-story-how-I-opened-my-beauty-salon-from-scratch-22531

• holding various promotions and free master classes;
• creation of a group in social networks and its active promotion;
• communication on women's forums;
• participation in various competitions and competitions;
• creation of an incentive system;
• use of customer-oriented policy techniques: congratulations on holidays, gifts and surprises for regular visitors. In the salon itself, the client can be offered a cup of coffee or tea, magazines, that is, to brighten up the time spent in the salon as much as possible. And, of course, nothing can replace polite treatment, a sincere approach and scrupulous compliance with the requirements of sanitary standards: disinfection of tools, use of disposable files, a clean, fresh towel for everyone, etc.

These promotion channels do not require serious costs, and some are completely free. However, the main channel for promoting the nail salon will be word of mouth. The high professionalism of the masters and the impeccable reputation will eventually become one of the main ways to promote the salon.

At the opening of the salon, you can hold a solemn opening ceremony: decorate the facade, invite guests, organize master classes, prepare treats. Post photos and a report on the event on social networks. The opening costs will be at least 10 - 15 thousand rubles.

Investment calculation and payback forecast

The level of investments for opening a salon varies greatly depending on the financial capabilities of the entrepreneur, the minimum costs are presented below.

Table: initial investment

The initial cost of opening a nail salon or office will be at least 275,000 rubles. The table shows the lowest possible costs. Any desires in terms of, for example, a more comfortable and attractive manicure table or beautiful furniture, will entail a significant increase in the cost of the estimate. Using the table below, you can calculate the investment level for each specific case. Actual costs are usually always higher than planned, even in the case of a very methodical approach to planning. This point must be taken into account when forming the input budget.

Table: monthly expenses

The data are also given based on a nail salon with an area of ​​​​45 square meters. meters with the work of four masters.

With revenue of 240 thousand rubles (each master - 80 thousand rubles) and expenses in the amount of 188 thousand rubles monthly profit will amount to 52 thousand rubles. At initial investment in the amount of 275 thousand rubles, payback can be achieved in 6-7 months. But considering that it will not be possible to reach the optimal load immediately, a more realistic forecast would be to achieve payback within 8-12 months.

Possible problems and solutions

Being engaged in a manicure business, an entrepreneur can face a number of problems. Here are some of them:

• Lack of qualified personnel. Finding the right trained staff is a big challenge today. It will take a lot of time and effort to select and train staff for the needs of your salon.

The biggest difficulty I faced was the selection of masters. Good masters did not want to go to the newly opened salon. I had to persuade, inspire, almost play a performance before each one.

Masha Koroleva, owner of a network of nail-bars

http://www.woman.ru/stars/medley1/article/45332

• The risk of losing the client base due to the dismissal of the master. As noted above, despite all the efforts of business owners, the client is often tied not to the salon, but to the employee. Possible solution: through various loyalty programs to motivate customers to visit this particular salon; encourage employees to long-term cooperation through an effective bonus system, including for long service, create a psychologically comfortable atmosphere in the team;
• High competition against the backdrop of a growing market can also lead to the loss of customers. Possible solution: competently and effectively use technologies to attract and retain customers.
• The need to always be in trend. The growing market in nail design requires participants to constantly monitor trends and continuous development, which often entails financial costs.
• The risk of loss of business reputation in the event of a master's mistake. Any person has the right to make a mistake, but the poor-quality work of a nail salon master can lead to negative reviews, because, as you know, negative word of mouth works many times better than positive. And given the development social networks and other means of communication, the consequences can be truly catastrophic. Possible solution: monitor the employee's impeccable performance of his duties as much as possible, pay special attention to staff training, as well as compliance with the requirements for the disinfection of tools.

It's nice to do a business that brings not only income, but also pleasure. Nail Salon is the perfect choice to start own business. Minimum investment will amount to 275 thousand rubles, payback - up to a year.