Should I open a tire shop? How to open a tire shop: real numbers

A typical modern car enthusiast is in no hurry to service his car on his own. It is easier and cheaper to entrust this work to professionals: in this case, the vehicle owner will not have to buy tools and consumables, spend time studying the car’s structure and fiddling with dirty, oil-stained and dusty parts.

Wheel repair services do not require expensive equipment and are highly profitable, so many entrepreneurs are extremely interested in the question of how to open a tire shop from scratch. The attractiveness of this niche is also explained by the amount of possible income: every car enthusiast annually leaves at least three thousand rubles in a tire shop. Taking into account the number of cars per capita, it can be assumed that a service that serves even a small share of the city's car fleet is able to provide its owner with a comfortable existence.

Business features

In the past, almost every car enthusiast was a mechanic at the same time, so most of them preferred to do tire fitting at home with their own hands, using a crowbar and mount. Today, many drivers do not know how to install tires correctly or perform other car maintenance work: this fully explains the desire of enterprising people to figure out how to open a car service in the garage in the format of a tire shop.

The low entry threshold makes this niche accessible to everyone, which leads to huge competition. To distinguish the service among dozens of similar workshops, it is necessary not only to ensure the impeccable quality of work, but also to think about improving the comfort of using tire fitting services for motorists:

  • Establish a work schedule that is convenient for all visitors;
  • Use a system of recording for a certain time, convenient for busy people;
  • Record customers for service by phone;
  • Provide related services - for example, tire fitting with home visits;
  • Arrange a comfortable waiting area with a cooler, a coffee machine and a TV;
  • Provide customers with checks and receipts necessary for reporting.

The tire business is characterized by pronounced seasonality. Before the first frosts or after the onset of spring thaws, motorists massively change tires to match the weather. During these months, entrepreneurs work without rest and receive about 600-700 thousand rubles of income. In summer and winter, the workload of the workshop is reduced to 25-30% of the maximum: at this time, the tire service works almost at the break-even point.

However, such a decline in activity does not mean that the service should be open only for four months a year: balancing services, repairing a punctured tire, checking pressure or straightening rims drivers need it all the time. Accordingly, customers should be aware that in this particular workshop they can always count on help: having discovered the closed doors of tire fitting, they will simply go to competitors.

Types of tire shops

Few companies purchase equipment and tools for tire fitting of all possible types: different target audiences require a different approach, and therefore it is quite difficult to promote the company's services simultaneously in all directions. Typically, entrepreneurs choose a narrower specialization for themselves:
  1. Lightweight tire fitting. It is a division of a service station or an independent stationary workshop that performs most types of work. Some providers offer newcomers ready business- franchise tire fitting;
  2. Workshop for luxury cars. It will cost a lot for a businessman: the owners of limousines and sports cars are demanding both in terms of the interior and the cost of service equipment. On the other hand, the price of services here is also high;
  3. Tire fitting on wheels. The workshop is a van equipped with a generator and tire changers. Services are more expensive than usual, since trips to clients are associated with a waste of time and fuel;
  4. Truck tire fitting. The niche is characterized by low competition: servicing trucks is very difficult. It is recommended to open a workshop only if there are contracts with carriers interested in stationary or mobile truck tire fitting services;
  5. Tire fitting for special equipment. The repair of wheels of heavy dump trucks, excavators and tractors requires special expensive equipment: sometimes one tire weighs hundreds of kilograms. Such workshops are usually opened at some large industrial enterprises.

Tire service

An entrepreneur needs to make a list of basic services before starting a tire shop from scratch: a business plan should contain information about their cost and profitability. The pricing policy is determined by market research: it is possible to set repair prices above average only if there are no other workshops in the area or as a payment for especially comfortable service. In general, tire fitting works include:

  • Dismantling and mounting of tires during the elimination of punctures or seasonal change of rubber;
  • Balancing, eliminating the vibration of the wheels when driving;
  • Replacing the wheel assembly when the owner provides new tires along with disks;
  • Washing the wheel on the stand for high-quality repair and balancing;
  • Repair of tubeless tires with harnesses, fungi and patches;
  • Repair of side cuts by vulcanizing and reinforcing the tire bead;
  • Sealing chambers with patches by applying glue or vulcanization;
  • Seasonal tire storage for customers who do not have free space at home;
  • Cutting the tread to extend the life of the tires;
  • Checking the tightening of bolts, necessary to prevent accidents;
  • Disc repair - rolling, painting, welding cracks and chips;
  • Blackening tires with a soot composition, giving them the appearance of new products;
  • Tire pressure check and tire inflation;
  • Nitrogen inflation to prevent a rapid drop in tire pressure.

Most of these operations are standard for all workshops. To interest the client, you can offer him some Additional services:

  • Check the degree of tread wear free of charge;
  • Provide an opportunity to call a tire service on wheels;
  • Treat removed tires with silicone preservative and pack them in bags;
  • Recycle used tires free of charge.

Location selection

How to open a tire shop, where to start? First of all, you need to find a site for the workshop. The location completely determines the success of the enterprise: since all services provide the same set of services at approximately the same level, the client prefers to choose a contractor closer to home or to daily routes. In addition, the situation is complicated by huge competition: tire fitting as a business is distinguished by its availability and high profitability, and therefore the most successful places are probably already occupied by other workshops. Accordingly, a businessman will have to travel around the whole city in search of a site that meets the following requirements:
  1. The site should be located near a road with heavy traffic, but without traffic jams;
  2. The advantage is the neighborhood with a parking lot, a garage cooperative, a service station, a gas station, a large auto parts store, a car market, a popular shopping center;
  3. Do not open a tire shop near schools, kindergartens, hospitals;
  4. It is desirable that there are no other workshops within a radius of two kilometers;
  5. The site must have an industrial purpose;
  6. The sanitary tire fitting area is at least 50 meters;
  7. Customers should be able to drive up to the workshop from different directions;
  8. It is obligatory to have parking at the rate of 2-3 places per post;
  9. It is forbidden to open a workshop in the place where pipelines pass.

After a suitable place is chosen, the question inevitably arises: how to rent a site for tire fitting? If the owner of the land is an individual or a company, the problem is solved by simply signing a contract. In order to rent municipal or state property, an entrepreneur must submit a certain package of documents to the local administration and take part in the auction, the winner of which receives the right to conclude a contract.

Room preparation

The room for tire fitting can be anything: workshops are equally successfully placed in garage boxes, capital or prefabricated buildings, change houses and block containers. Technological equipment is compact, so all the necessary machines will fit on an area of ​​20–25 m². In general, for comfortable customer service, you need to equip:

  • Production room;
  • Waiting area for visitors;
  • A working platform where the wheels are removed from the car;
  • Parking for customers waiting in line.

An economical version of a business plan for opening a tire fitting in your own premises involves the installation of a ready-made insulated block container. The main advantages of this solution are as follows:

  • A modular building does not need a capital foundation;
  • If necessary, the workshop is easily transported to a new location;
  • No project or building permit required;
  • The module is initially equipped with all engineering systems;
  • A block container is ten times cheaper than a capital structure.

Before you open your tire service, you need to familiarize yourself with the requirements that the authorities impose on production premises of this type:

  1. The workshop requires minimal amenities - a bathroom and a washbasin;
  2. The circuit is connected to centralized system heating or equip the local;
  3. Exhaust or supply and exhaust ventilation should provide air exchange at the level of 20 room volumes per hour;
  4. The air temperature in the workshop at any time of the year should be in the range of 16–27 ° C with a maximum humidity of 65% and an air flow rate of up to 0.5 m/s;
  5. Be sure to have natural and artificial lighting. The recommended level of illumination at workplaces is 300 lux;
  6. Equipment for tire fitting is connected to an electrical network with a power of up to 5 kW and a voltage of 220/380 V;
  7. Interior decoration, electrical wiring, technological equipment and fixtures must be fireproof. The workshop is equipped with fire extinguishers.

Now you can list everything you need to open a tire shop:

Investment in the premises

Tire fitting equipment

It is impossible to imagine a tire fitting business plan without a detailed list of the necessary machines and tools. Almost all suppliers offer ready-made equipment kits that are quite suitable for beginners. However, if the businessman does not want to be limited standard services for tire installation and wheel balancing, he should think about developing his own specification. It should list what equipment is needed for tire fitting, puncture repair, wheel straightening and re-studding of winter tires:

Tire fitting equipment

Position price, rub. Quantity, pcs. Amount, rub.
Tire equipment
Balancing machine 42900 1 42900
Tire changer 45800 1 45800
Piston compressor 14200 1 14200
rolling jack 6800 2 13600
Third hand device 32000 1 32000
Disc straightening machine 86000 1 86000
Side expander 28900 1 28900
Vulcanizer 21700 1 21700
Booster receiver 12000 1 12000
Tire changing bath 7000 1 7000
Spike gun 12900 1 12900
Thorn separator 19700 1 19700
Pneumatic impact wrench 8600 1 8600
Pistol for pumping 1500 1 1500
grinding machine 4300 1 4300
Starter charger 14800 1 14800
Wheel wash 190000 1 190000
metal workbench 8800 2 17600
Instruments
Wrench socket set 2000 1 2000
Tire wear indicator 900 1 900
Set of mounting blades 3600 1 3600
Mount set 10400 1 10400
Balancing pliers 1000 1 1000
Valve and nipple installers 1100
wheel chock 800 4 3200
Twisted hose 12 m 1500 2 3000
Screwdrivers, awls, scrapers, chisels, knives 2500
Other equipment
Explosion-proof lamp 3100 5 15500
Waste oil furnace 35000 1 35000
Switchboard 6500 1 6500
Fire extinguisher 2300 2 4600
A computer 17000 1 17000
Table 2600 1 2600
Chair 750 2 1500
Electric kettle 550 1 550
Overalls 700 5 3500
Outdoor dry closet 13800 1 13800
Locker for clothes 2300 2 4600
Client zone
POS terminal 10000 1 10000
Consumer corner 2600 1 2600
Television 18000 1 18000
Sofa 8000 1 8000
cooler 4600 1 4600
Total: 749550

Employees

Thinking about how to open a tire shop in a garage, an entrepreneur can do it on his own. However, to organize a workshop that works without holidays and weekends, he will definitely need helpers.

If the tire service consists of one post, it is recommended to hire two employees for each shift: in this case, they will better cope with peak loads and replace each other if necessary. Preference should be given to candidates 25–40 years old: people at this age are responsible, executive, and also have the physical form necessary for work. Experience is desirable, but not necessary: ​​if a person does not know what tire fitting is, then he can be taught the basic techniques literally within a week.

Each shift should work two days with two days off. To cover the entire flow of potential customers, the service should be opened at 6:00 and closed no earlier than 22:00. During the period of mass seasonal tire changes, the entrepreneur will have to expand the work schedule and even come to the aid of the craftsmen himself.

Thus, a separate expense item related to the remuneration of hired personnel should be included in the business plan of a tire shop:

Tire fitting staff

Position price, rub. Consumption, pcs. Amount, rub.
Brush 250 4 1000
a piece of chalk 30 1 30
Wheel wash pellets (25 kg per year) 960 1/12 80
Harness for tubeless tires (50 pcs.) 300 2 600
Valve for tubeless tires (100 pcs.) 940 1 940
Rubber mushrooms (21 pcs.) 420 3 1260
Tire patch (50 pcs.) 550 1 550
Purifier 210 1 210
Mounting paste 250 1 250
bead sealant 320 1 320
Copper grease 350 1 350
Adhesive activator 250 1 250
Hot vulcanizing adhesive 360 1 360
Cold vulcanizing adhesive 360 1 360
Balancing weights (100 pcs.) 900 5 4500
Wheel bag (100 pcs) 950 1 950
Total: 12010

Business registration

Most for start-up entrepreneurs is quite possible to implement in the IP format. This choice simplifies the process of registering an enterprise and reduces the number of documents required for legalization. What should be done:
  • In a bank or via the Internet, transfer a fee of 800 rubles to the account of the Federal Tax Service;
  • In any convenient way, submit an application for registration to the IFTS. Attach to it a copy of the passport, TIN and a receipt for payment of the fee;
  • In the application, indicate the main OKVED code 45.20 for tire fitting work and the additional code 22.11 for the retreading service;
  • Also indicate UTII as the preferred taxation system;
  • Obtain a certificate of registration of SPD and register with the Federal Tax Service.

In the future, you should sign contracts with suppliers and buy everything you need to open a tire fitting only on behalf of the individual entrepreneur. This will make it possible to include rent, purchase of equipment and consumables in the costs of the enterprise and thereby reduce the taxable base.

One of the advantages of UTII is the absence of the need for a cash register. The tax is calculated on the basis of the number of employees, adjustment factors and basic profitability, which for this type of service is 12,000 rubles. Also taken into account insurance premiums to various funds. The calculation shows that for a workshop with five employees, the amount of taxation will be 8,400 rubles per month.

What documents are needed to open a tire shop? The provision of car maintenance services does not require licensing or certification, so this list is standard for manufacturing enterprises view:

  1. The program of production control over the implementation of sanitary standards;
  2. A conclusion issued by Rospotrebnadzor on the suitability of the premises for work;
  3. Permission to carry out activities from the same department;
  4. Treaty on the Disposal of Ordinary and Hazardous Wastes;
  5. Agreement on sanitary treatment of the premises;
  6. Agreement on washing and cleaning work clothes;
  7. Agreement on the safe disposal of fluorescent lamps;
  8. Agreement on cleaning and maintenance of ventilation;
  9. Internal magazines on TB and fire safety.

Customer acquisition

During periods of massive seasonal tire changes, you can not think about how to promote tire fitting: to cope with a huge flow of customers, some workshops even work around the clock. But during the summer and winter months, there is a significant decline in activity, resulting in downtime and reduced profits. In order not to be left without work, you should consider ways to attract motorists.

  • Use the original catchy name for the tire service and make it part of the corporate identity;
  • Make the service as visible as possible from the road, install a sign on the side of the road;
  • Place billboards on all access roads 100–150 meters from the workshop;
  • Lay out flyers with a discount in large parking lots near supermarkets, in parking lots, distribute them at gas stations and traffic lights;
  • Agree on the mutual promotion of services with car dealerships, tire stores, car services, spare parts sellers;
  • Create a one page site and a group in social network, offer users the opportunity to book tire fitting online;
  • Distribute accumulative or discount discount cards to customers;
  • To advertise on-call tire fitting, you need to brand the van, indicate on its sides a list of services and phone numbers of the mobile workshop.

It remains to determine the amount that the entrepreneur will have to spend to implement such a marketing strategy:

Marketing expenses

Investments in business

Knowing how much tire fitting equipment costs is the starting point for calculating the total investment in the business. You should also take into account the cost of preparing the premises, advertising and the purchase of consumables, and in some cases, the fee for training courses for staff:

Initial investment in tire fitting

Obviously, a novice entrepreneur will first of all want to know how much it costs to open a tire shop. However, to understand the overall performance of the business, the amount of monthly workshop expenses is equally important:

Monthly tire fitting costs

Article Amount, rub.
Renting a plot of 300 m² per month 10000
FOT 116800
Communal payments 8500
Account maintenance 2000
Advertising expenses 8000
Insurance premiums 2700
Communication and Internet 3000
Waste oil for heating (in terms of the year) 1000
Garbage removal 1000
Expendable materials 12010
Total: 165010

Profit and profitability

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Entrepreneurs who know how to open a tire shop consider this type of business extremely profitable for small workshops and quite profitable for large service stations. Indeed, two masters may well earn up to 1600–1800 rubles per hour, which is equivalent to:

Tariffs for tire fitting services

Service price, rub.
Complete tire change, 4 wheels
Replacing wheels with discs (if the client has two sets) 800–1380
Tire replacement (if the customer does not have a second set of rims) 1350-2340
Installing tires on new rims 860-1400
Repair work, 1 wheel
Balancing 120–260
Tire removal 70-140
Tire mounting 70-160
Removal and installation of a wheel 60-150
Wheel wash 80
Valve or nipple replacement 25
Board cleaning and sealing 100
Camera sticker 80
Fungus sealing a tubeless tire 320
Sealing a tubeless tire with a patch 250
Cold vulcanization 210
Hot vulcanization 550
Checking the pressure and tightening of the bolts (4 wheels) 20

When calculating the likely profit, it should be remembered that tire fitting is a seasonal business. In October-November and March-April, when motorists massively change tires, the load of a well-located workshop reaches 100%. Two masters spend 30–40 minutes on four wheels: therefore, the service will serve up to 20 clients per day with an average bill of 1100–1200 rubles. Monthly revenue will be 660 thousand rubles.

In other months, the main income comes from tire repair, which is requested by 4-5 customers per day. The list of works includes the removal and installation of the wheel, the dismantling and installation of the tire, gluing and subsequent balancing: the amount of such a check reaches 950-1100 rubles. Also, the workshop will perform several small orders (pumping, valve replacement, balancing) for 1000-1200 rubles. Monthly revenue in this case will be approximately 195 thousand rubles.

Now you can answer the question: "Is the tire business profitable or not"? Calculations show that the million invested in the business pays off in six months:

Payback calculation

Conclusion

Many citizens believe that the possibilities of the tire business are limited to opening one or two workshops. But for an ambitious entrepreneur, creating such a service seems like a good way to enter the rapidly growing market for car maintenance and repair. For example, if you have a stable source of income and an extensive base of car enthusiasts, it is easier to consider the prospects for developing related areas and think about: the business plan of such an enterprise shows that the owner of a tire shop can collect the amount necessary to create a full-fledged service station in just one and a half to two years.

Every year there are more and more cars on the streets, which means that the need for secure parking, tire fitting, car services, gas stations will always grow along with the number of new cars.

Today we will consider the strategy of opening our own tire fitting, list the main problems of this business that you can face at the start. We will also give helpful tips and recommendations on how to start your own tire business, which will not only simplify the process of opening, but also help to make it profitable and famous.

So, how to open a tire shop from scratch?

To open your own tire fitting, you will need to perform a number of activities:

1. Go through the procedure registration of their activities. It is enough if the business starts to be built alone. The presence of a companion, involves registration

Features of the tire business

Tire fitting can perform various work at the discretion of the management and the capabilities of employees. However, there is a minimum of services that should be done in such an institution.

Your service technicians should be able to do the following types of work:

  • Wheel dismantling;
  • Tire repair (punctures, cuts);
  • Wheel balancing;
  • Tire change (seasonal);
  • Installing new tires on rims.

From the size of the list of services that the service can offer customers in many ways depends on its success and, accordingly, income.

If at first it is planned to provide a narrow range of services, it is possible to organize a mobile tire service that goes directly to the client. To do this, you will not need to look for a place, but only to purchase or rent a car that is suitable in size.

Place to open a workshop

The most suitable place to open a tire shop - area with constant traffic.

Entrances to garage cooperatives, areas near gas stations, roadside cafes and hotels, shopping centers, near parking lots, the outskirts of the city, are perfect for the location of such a service.

When looking for a suitable place, it is important to take into account the presence of other similar establishments on this street or If there are a large number of them and they have been working here for a long time, it would hardly make sense to open your installation next to them.

But if you have information about any of their shortcomings - long terms of work, high prices, poor quality of services provided, then you can and should open up next to them and work in contrast.

Tire fitting will require about 30 square meters. m. of territory, so that it is possible to comfortably and efficiently perform work. In such a room, all the necessary equipment will be freely placed and there will be a place for cars.

Can be considered outdoor option, but it should be understood that there will be few people willing to repair cars on the street in bad weather and this will provoke a turnover of valuable personnel, which are not easy to find without it.

Can serve as a building for tire fitting garage, change house or any other suitable place for this.

Building a new building is a costly business, it is better to rent an existing one and carry out minor repairs in it. It is desirable to have heating, water supply and electricity in such a building.

The more conveniences there are in tire fitting, the more willingly people will go to work there. The premises must fully meet the requirements of the fire inspection and SES, only after receiving their conclusions can work begin.

The room should have:

  • Place for eating;
  • Sink with toilet;
  • Locker room.

In the future it is possible to equip separate lounge for clients so that they do not stand on the street waiting for the car, but sit on a comfortable sofa with a cup of coffee.


Tire workshop equipment

To complete the service, you will first need to determine the range of services provided and, on its basis, draw up a list of equipment necessary for purchase:

  • Rolling machine for rolling discs;
  • Balancing stand for cars;
  • Vulcanizer for repairing rubber products, tubeless tires, restoring tightness;
  • Jacking equipment;
  • Bathroom for checking wheels;
  • Compressor;
  • The machine for tire works;
  • Charging for accumulators;
  • Instruments.

In addition to the listed equipment, you will need to purchase consumables: patches, harnesses, chemical substances And so on.

You can start with the repair work of passenger vehicles, and after gaining a foothold in this below, you can expand the range of services and include the maintenance of trucks.

Workshop staff

The selection of personnel must be approached responsibly: take quality, not quantity. Let there be 1-2 specialists in the service at first, but they should know their business well and perform the assigned tasks with high quality.

It is not necessary to have a special education in this area. The knowledge of cars, the love for working with them and the presence of hands growing from the right place are important. Satisfied customers will definitely talk about your service if they quickly and efficiently repaired their car.

Minimum staff:

  • Director (you can independently perform his functions);
  • 1 or 2 repair workers.

Appearance and behavior of employees play an important role, because hardly anyone wants to return to a place where they swear, constantly smoke or are slightly intoxicated.

The working uniform on employees will give the institution solidity, and courtesy and attentiveness towards each car owner will inspire confidence and gain respect.

Tire service advertisement

To promote your tire service, you will have to make a lot of efforts, given that there is no shortage of such establishments. It is necessary to attract attention, stand out from the background of other services.

For this you need:

  • come up with a name and make a sign on the building;
  • to supply the form of employees with emblems with the name of the service.

The name should be memorable, with meaning, you can even with humor.

After you need to print leaflets with the word: "ACTION" and insert them under the wipers on the windshield. Information about any discount will certainly interest motorists, and they will be happy to look into the salon.

You can offer free wheel inflation or replacement of the spool and caps during seasonal wheel changes. You can also offer car owners to visit your tire shop without a queue by appointment. This opportunity will please those who like to save their time.


Tire fitting from scratch: business plan

After analyzing the necessary cost items, you can roughly calculate the costs:

  1. - 10,000 rubles.
  2. will cost 30,000-60,000 rubles. The final figure depends on the area, the busier the avenue, the higher the monthly fee. The cost of electricity, water should be included in this price. If you have your own premises, this item of expenditure is excluded.
  3. Equipment costs will average 400,000 rubles. You can save on it by purchasing the necessary equipment from your hands, which has already been previously in operation. But for the choice of used equipment, it is necessary to have a person who understands such equipment. This will help you avoid running into damaged or non-working devices.

Required amount Money to open a tire fitting - an average of 500,000 rubles.

Tire fitting as a business: payback

Everything related to cars, with proper organization, can bring high incomes and tire fitting is no exception. There will always be a demand for such services, and especially in spring and autumn, when it becomes necessary to replace tires.

With the right location of the service, the presence of employees who understand cars, and the high-quality performance of work, a constant flow of customers will be ensured. In this scenario, the service will pay off in a few months.

considered highly profitable since it does not require at the initial stage large financial investments, while already from the first months it can bring good income.

Prices for services vary and depend on the complexity of the work. So, the overboarding of four wheels costs from 1300 to 3100 rubles, depending on the radius of the wheel, tire repair from 100 to 1000 rubles.

Every day, with a good flow of customers, the service can bring revenue up to 20,000 rubles, but even more during the season.

Possible problems

The main problem of the tire business is big competition. Car services, tire centers are literally located in every yard and it is very difficult to settle, hold on and develop your business.

When opening a tire service, you should carefully study the area, identify the demand for the services you offer.

Opening such a service will be more profitable in a big city, even if there are competitors, than in a sparsely populated area where there are few cars.

The second problem of the tire business can be called the seasonality of this business. When opening your service, you should understand that income may not be stable. The peak of profit will be in autumn and weight - the time to replace winter wheels with summer ones and vice versa.

The rest of the time, income can drop significantly. To increase income during “quiet” times, you can offer an additional customer service - wheel storage, for example. But in this case, you need free space.

When opening your own tire fitting business, you need to focus on the quality of the work performed, their implementation in a short time without compromising the final result. Affordable price policy and polite staff will attract customers, over time some of them will become permanent and will tell friends and relatives about your service.

At the initial stage, there may be difficulties with those who wish to use your services, hence the constant staff turnover, but with a little effort you can stabilize your activities and then tire fitting will begin to bring consistently high incomes.

How to open a tire shop? Watch the following video for detailed instructions:

Approximate data:

  • Monthly income - 177,000 rubles at regular times, 729,600 rubles at seasonal time.
  • Net profit - 54,050 - 229,440 rubles, depending on the season.
  • Initial costs - 478,800 rubles.
  • Payback - from 4 months.
This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will draw up a detailed business plan for a tire shop with calculations.

Service Description

Rendering of services in removal or installation of tires from disks. This service will be provided by a small tire service in a high traffic area. The provision of related services, such as wheel balancing, is also being considered.

It is important to understand that this business plan is designed for a small stationary salon. For more large organizations have their own characteristics of doing business.

Market analysis

Today in Russia there are quite a few tire shops. They provide, as a rule, not only this type of service, but also others. Often tire fitting is related service to others.

When opening your workshop, you need to understand that the competition in this business is quite big. The niche is more than half filled. Although, of course, you need to build on the situation in a particular region, city.

Today, more and more people are buying cars. By the way, the growth in demand for the services of a tire shop is largely due to an increase in the number of purchased cars. Therefore, we can say that there are opportunities in the field, they are quite good, they are constantly increasing.

The main competitors will be large car repair shops throughout the city. They have their own customer base, which is unlikely to go over to install or remove tires to another company.

Small competitors will not be so dangerous. They don't have much fame. They can become direct rivals, unless they are close.

Three components of success - a good place, quality services, advertising. These are the issues that need special attention.

If we talk about potential buyers, it is important to understand that these will not just be motorists, but those of them who cannot or do not want to change tires themselves for a number of reasons. They can be businessmen, for example. The main consumers will be the owners of foreign cars, of course. Although today there are enough of them to open your own tire shop and make good money on it.

SWOT analysis

All factors influencing the activity of a tire shop can be conditionally divided into external and internal.

  1. Opportunities
  • Constant growth in the number of consumers.
  • Availability of market place.
  • Opportunity to hire experienced craftsmen.
  • Use of subsidies for the development of own production.
  • Minimum Volume necessary costs(specifically for the provision of services).
  1. Threats
  • Possible avalanche growth of competition.
  • share decline free market(those people who have not yet decided on the choice of the place where they will receive the service).
  • Seasonality of demand (one of the most serious threats).
  • Increasing the cost of rent.

Internal:

  1. Strengths
  • High demand for the service.
  • Correctly chosen location of the service.
  • Acceptable price.
  • Deep study of marketing and pricing strategy.
  • Providing quality service.
  • Experienced staff.
  1. Weak sides
  • Lack of experience in this area.
  • Lack of regular customers.
  • The need to start from scratch.
  • The absence of any business reputation.
  • Lack of services that allow you to protect yourself from losses during the off-season period.

I would like to point out that on external factors influence is impossible. There is only an option to use the opportunities and in every possible way minimize the threats or losses from them (in this case, it concerns seasonality).

Opportunity Assessment

We must not forget that the provision of tire services is a seasonal business. The peak demand is in April and November. The season can be considered the periods from April to June and from October to December. In the two remaining periods, the demand for the main service will be negligible. Here it will be necessary to reduce the number of jobs (for example, several workers can be hired temporarily for employment contract), as well as offer customers additional services that do not depend so much on seasonality.

The tire shop will work daily according to the following schedule:

Total per week 79 hours, per month - 338 hours.

For work, you will need only technical specialists. Administrators are not needed, as they serve customers passing by or seeing ads. Just like any other tire shop.

There will be 2 work shifts in total, each will have its own senior technician, who additionally performs the duties of servicing all customers (making payments, maintaining the necessary reports). Naturally, for this, the shift supervisor receives a surcharge.

It should be noted that additional employees will be hired during the season due to higher demand for the service.

After developing a client base, you should think about opening an additional point, as well as expanding the range of services. In the future, it is even possible to retrain the tire service into a full-fledged car repair shop. You can do this gradually by purchasing new equipment and including new services in your price list.

Organizational and legal aspects

  1. The first step is to register your own company. Better to use IP. You will have to pay a state duty of 800 rubles. The OKVED code will be 45.2 - Maintenance and repair of vehicles. Do not forget to indicate it when processing documents.
  2. If you take into account bank cards from customers, then for this you need .
  3. According to federal law About Licensing certain types activity" tire services are not licensed activities. Therefore, no license is required. I would like to remind you that quite recently all tire shops were subject to licensing. However, this order has been abolished.
  4. If you turn to All-Russian classifier services to the population (OKUN), you can find out that tire fitting works are classified as household services. This gives the entrepreneur the opportunity to pay UTII (with the exception of Moscow). He can also use the STS "Income" 6% or the STS "Income minus expenses" 6-15% (the rate is determined depending on the region). When choosing UTII, an entrepreneur can make payments without a cash register. Remember that you make your choice yourself, based on your own income, expenses and other factors.
  5. It is necessary to notify Rospotrebnadzor of the start of its activities (according to Decree No. 584 of 07/16/2009). This must be done before starting work. In case of non-compliance with this requirement, the individual entrepreneur pays a fine in the amount of 3,000 - 5,000 rubles, and the LLC - up to 20,000 inclusive. Such a notification will replace the conclusion of the SES, fire supervision and environmental authorities. You don't need to receive them.
  6. Carefully study the requirements of the fire authorities. Ensure they are respected. To do this, you can study the relevant order of the Ministry of Emergency Situations of the Russian Federation No. 313 dated 06/18/2003. According to it, the enterprise should appoint a person responsible for fire safety. He must undergo appropriate training, receive a supporting document. A fire alarm system must be installed on the territory of the enterprise, there must also be special means for fire fighting. The premises must have an approved evacuation plan.
  7. Read the Decree of the Ministry of Labor and social development RF, which was approved on May 12, 2003. It contains all the Intersectoral rules on labor protection in road transport.
  8. Don't forget to register cash register at the IRS before starting work. If you use check printing machines (CPM) when choosing UTII (although you can do without CPM), you do not need to register the device.
  9. You will need an official lease agreement.
  10. Take care of the conclusion of the appropriate contract with the power supply services.

It is best to locate your tire shop near major transport interchanges or freeways. Busy highways of the city are also good. The proximity to a gas station or a parking lot will also certainly increase the number of customers. The main thing - pay attention that there are no other services nearby.

Most likely, the room will look like a garage or actually them.

Marketing plan

It is very important to place a workshop sign above or next to the salon. If you are near a motorway, you can also place appropriate signs.

It is worth trying to hand out leaflets at nearby gas stations, parking lots, parking lots. In a word, you need to work live with potential clients i.e. drivers.

Do too low price not worth it. First, it will prevent you from making a normal profit. Secondly, people in such cases look at the price in the second turn. But, of course, the cost must be acceptable. Setting the price at the level of the average market will be relevant.

Calculation of projected income

The average cost of replacing all tires with balancing, pumping and other subtleties costs motorists 800-1600 rubles, depending on the region, range of services, wheel size and place of work. We will consider income at the rate of 1000 rubles per replacement. This is an average figure, which will vary depending on the size of the tires, the service package.

In the season you can increase the price, then average cost will be already 1200 rubles.

It is also impossible not to take into account minor tire repair services (removing punctures, cuts, etc.), pumping wheels, etc.

Calculations are given for 1 month in each of the periods.

The average time for a wheel change is 40 minutes by one specialist.

Production plan

The room was mentioned above. It is best to find a suitable garage in right place. Of course, it will have to be refurbished. Repair will be quite economical. Its cost will also include the cost of bringing the premises in line with fire safety standards (alarm, fire extinguishers, evacuation plan).

It will take a large number of equipment. These will be various tire changers, balancing stands, compressors, jacks, vulcanizers and more. It is better to immediately purchase high-quality equipment. Worth paying attention to famous companies from Germany, Italy and the USA, as well as to domestic equipment (Sivik, for example). It is these countries that produce equipment that meets all standards. Remember that you need to provide two workers with everything they need. But in general, for a small workshop, 1 unit of basic equipment is enough (tire changer, balancing machine, compressor).

Of the furniture, you only need chairs for visitors, a table and a chair for a worker, and storage boxes.

In addition to large equipment, workers will also need small tools necessary for fast and high-quality work.

Especially in the beginning, you will have to spend a lot of money on advertising.

Consider designing your own uniform. It is better to order durable things in special workshops. It is worth putting the name or logo of the company on the clothes.

Stocks of raw materials will help to avoid situations when something is missing in the tire shop.

If the entrepreneur has chosen the simplified tax system, he will also need to purchase a cash register. There is no need for UTII.

It is best to hire auto mechanics with the appropriate education and experience. The shift supervisor receives 35% of income minus tax and insurance premiums. Temporary workers receive 25%.

Employees also monitor the compliance of the workplace with sanitary standards.

organizational plan

Financial plan

The calculation will be made for each month separately.

Period January - March, July - September April - June, October - December
Monthly income 177,000 rubles 729 600 rubles
Expenses
Premises for rent 25 000 rubles 25 000 rubles
Wage 61 950 rubles 437 760 rubles
Utility costs (electricity, water supply) 7 500 rubles 9 000 rubles
Form management strict accountability(paper, print) 500 rubles 1 000 rubles
Raw material 6 000 rubles 10 000 rubles
Advertising 20 000 rubles 15 000 rubles
Detergents, household supplies 1 000 rubles 1 500 rubles
Total costs: 121 950 rubles 498 260 rubles
Total profit before tax: 55 050 rubles 231 340 rubles
Tax (UTII) depending on the region and area of ​​​​the premises 1 000 rubles 1 900 rubles
Net profit 54 050 rubles 229 440 rubles
Profitability 31,1% 31,45%

The table shows the average value of UTII per month. Remember that it is paid quarterly. We have given an approximate value. It may vary depending on the region, year and other conditions. Remember that it can be partially reduced by compensating for insurance premiums. We used a special online calculator to calculate UTII. You can also use USN. The figures are given taking into account the reduction of UTII by a part of the amount of insurance premiums.

The project will pay off in 4 months on average.

Risks

All risks are divided into internal and external. The latter are not regulated in any way by a single company; it is impossible to avoid their possible onset. But to get away from the impact on you of this risk or reduce the possible damage caused is real.

External risks include:

  1. Changing the legal framework.

To reduce the damage, you should think about the detailed development of your statutory documents. Probability of occurrence is low.

  1. Deterioration financial condition population.

You can reduce losses by creating your own client base, expanding the range of services. It is worth thinking about a temporary cost reduction during the crisis, for example. If, of course, the situation allows. The likelihood of an attack under the current conditions is quite high.

  1. Increasing competition.

You can minimize losses by providing quality services. An additional advantage will be the presence of a business reputation of the organization. The probability of occurrence is medium.

Internal risks include:

  1. Unqualified staff, lack of experience.

It is worth paying special attention to the selection of personnel, if necessary - training. The probability of occurrence is quite high.

  1. Lack of motivation among employees.

You can increase desire by developing the right system of remuneration and incentives. It is better to use piecework wages. The probability of occurrence is medium.

  1. Equipment breakdown.

Conduct timely checks of equipment, eliminate all malfunctions. It is good if you have an agreement with a company for the provision of fast repair services. The probability of occurrence is medium.

  1. Lack of necessary raw materials.

Take care of the creation of production stocks, conclude an agreement with a reliable supplier. It's better if it's wholesale. The probability of occurrence is below average.

It is worth remembering that all these risks lead to a decrease in profits, cutting off all possible prospects for the enterprise. In some cases, this may even lead to the closure of the enterprise. Therefore, it is very important to minimize the damage, be prepared for the onset of such a situation, and, if possible, exclude the possibility of occurrence (the latter applies to internal risks). You should also think about insuring your own risks.

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thanks for attention!

About the opening of a tire shop

It is no secret to anyone that the number of motorists in Russia is increasing year by year, and any wheeled vehicle tires need to be changed periodically (at least once a season). It is not surprising that there are quite a lot of people who want to open a tire shop from scratch, and we are ready to help with this by providing the necessary information on this topic.

First, decide for yourself what kind of tire service you would like to have - stationary and mobile. The first option is more common, it provides almost all services related to the wheels of a vehicle. If you prefer the second, then in this case you should be aware that such a tire fitting is a workshop on wheels that can provide prompt assistance to drivers on the road.

According to the type of services provided, tire fittings are divided into partial and complex, passenger, cargo and specialized.

In addition, one cannot fail to note the fact that, as a rule, a tire fitting shop operates intensively only in spring and winter, when motorists actively change tires on their iron horses. However, this does not mean at all that this type of business should be abandoned, since it still brings income all year round.

How to open a tire shop from scratch

The first thing to do before opening a tire service is to look for the optimally located site for it. This is not easy to do, since the most profitable points in all more or less large settlements are probably already occupied. However, as you know, the road will be mastered by the one walking and who is looking for it will always find it, so do not give up and look for a place, for example, in areas where supermarkets, shopping centers, garage cooperatives are located.

An almost ideal option is to open a tire service near the highway, transport interchange, gas station and parking lot. You can open a similar establishment in your own garage or private house - this will save on renting a plot / premises, although it is not the best option.

Then you can get necessary equipment and hire staff.

In order for tire fitting to start its work on legal grounds, You need:

  • register with the tax authority as an individual entrepreneur (in tax office it is better to apply when a piece of land has already been found and registered in accordance with all the rules) (See. Opening an IP: step by step instructions in 2019);
  • register with the Pension Fund and extrabudgetary funds.

What documents do you need to open? There are few of them:

  • land lease agreement;
  • equipment lease agreement, if it is rented;
  • an agreement with an energy supply company;
  • contracts with contractors (if any).

Tire fitting equipment

An important part of the process of opening a tire shop is its technical equipment, since it will not work to open a tire fitting without the appropriate equipment. At the same time, it is highly desirable that the equipment be multifunctional (automated, semi-automated, computerized).

Don't know your rights?

For successful work, you should pay attention to:

  • diagnostic equipment capable of detecting existing damage and defects in a car;
  • welding machine;
  • painting and balancing equipment;
  • hydraulics for mounting / dismounting wheels;
  • vulcanizer.

In addition, equipment for adjusting the toe angle, inflating tires with nitrogen, and a bead expander for truck tires may be required. Various small tools are also needed, as well as work clothes and gloves for tire workers.

We select personnel

At the initial stage, it is not necessary to recruit a large number of employees. Let them be no more than 3 people, but it is important that they are true professionals in their field. Moreover, you yourself must understand this kind of business, and not just carry out general management.

You should pay maximum attention to the quality of the work performed and exercise constant control over this indicator, since the reputation of your enterprise directly depends on this. High quality allows you to expect a higher return on tire fitting.

It is also necessary to control the employees, especially if you are not sure of their crystal honesty. Carry out such by all available means - otherwise your income may be significantly reduced. It is likely that for this you will even need to install video cameras.

How much does it cost to open a tire shop

So, we have more or less figured out how to open a tire service - now is the time to discuss the cost of opening such a business. Of course, it all depends on the initial capital that you are willing to invest in starting your own business, and the range of services that are supposed to be provided to motorists.

Estimated possible costs are 350-400 thousand rubles, of which:

  • rent of land and container - from 25 to 40 thousand rubles per month;
  • purchase of equipment - 200-400 thousand rubles;
  • inventory and tools - 20-50 thousand rubles;
  • the average monthly salary fund is 70-200 thousand rubles;
  • KKM - 10-25 thousand rubles;
  • consumables - about 10 thousand rubles a month.

It is difficult to say more specifically how much tire fitting costs, since the numbers can vary markedly depending on the region.

About the pros and cons of tire fitting

Before you open a tire service, it would be useful to get acquainted with all the positive and negative points that the owners of such services have to face in the course of work.

First about the good:

  1. Of course, the main advantage is the fact that this business is profitable and pays off in a fairly short time. Even a point with a couple of employees is able to achieve in half a year a profit sufficient to cover investments. Keep in mind that during the season you can safely increase the cost of services, thereby increasing income.
  2. Stable year-round (albeit changing depending on the season) income.
  3. No licensing or any certifications or separate permits are required.

We will name and negative sides, which include:

  1. Business seasonality.
  2. High competition.
  3. A greater degree of responsibility, because poor-quality work is fraught with serious consequences.

Finally

Be that as it may, the development of tire service today is quite successful investment money. After all, the number of motorists is growing exponentially, and each of them at some point needs services of this kind, which supports the unrelenting demand for car services. Even starting with a small business, over time, you can both open a tire service in other areas of the settlement, and expand the list of services offered by opening, for example, a car repair shop next door.

One of the promising areas for creating your own business is the opening of a tire service. It is quite simple and profitable. In addition, the range of services provided is in demand all year round.

What do you need to open a tire shop?

First, it will take initial capital. The direction is good because you don’t need a big startup. In addition, you should choose a place where your workshop will be located. Here you need to take into account several points:

  • maximum proximity to the roadway;
  • the absence of competitors within a radius of the next 2-3 km.

You can rent boxes or a building. If this is not possible, then it is necessary to purchase a land plot and start construction on it. But this will require much more money and time than in the case of a simple lease.

We do not exclude the option of opening a tire service in our own garage. This method is not always suitable. Do not forget about the package of documents that should be obtained before starting own business. This will allow you to work legally, and there will be no problems with tax, etc.

We collect a package of documents

Most novice businessmen face big problems at this stage. The fact is that some permits are not difficult to obtain, but something is simply not given. Often, permits and sanitary and epidemiological documentation bring the most problems. But let's consider everything in order. To get started, we need the following documents for tire fitting (to open it):

  • registration of legal property;
  • documents from the tax service;
  • administrative permission to open a tire shop in the city.

But this is not all, because further it is necessary to collect the so-called sanitary and epidemiological documents. This includes a program for the creation and control of inspections, an expert opinion, a contract for the removal of waste, as well as contracts for washing workwear in dry cleaning and disinfection, etc. All this is much easier to get if you turn to specialists who will collect papers in as soon as possible(7-14 days).

Buying equipment or How much does it cost to open a tire shop

And now a little about how much money we need to open a business. Again, it is impossible to say unequivocally how much it costs to open a tire service, these are just approximate calculations, which may differ depending on the chosen location and other conditions. If there is not enough money to buy new equipment, at the initial stage you can buy used equipment, and this saves at least 20-30% of the total amount.

The first thing you need is a wheel balancer. On the modern market one can be bought for 30,000-40,000 rubles. The most responsible and important unit, without which it is impossible to establish production, is a tire fitting machine, it will cost 45,000-50,000 rubles. In addition, you will need a high-quality compressor, it can be found for 15 thousand.

You need to pay attention to the purchase of a quality jack, preferably hydraulic or screw. This is about 2000 rubles. Also, a vulcanizer is needed to seal holes, and this is another 6-7 thousand. Well, in conclusion, it should be said that we will spend about 10,000 rubles more on the purchase of small tools and equipment.

monthly revenue

As an example, let's take the results of average small tire shops. On average, about 20-30 cars are serviced per day. So, vulcanization of a hole, balancing and installation will cost about 150-175 rubles, depending on the region. For a working day, you can get revenue in the amount of 3000-4000 rubles, which is very good.

Thus, to the question of how much profit tire fitting brings per month, you can give a more or less specific answer: 90,000-100,000 rubles. But expenses must be deducted from this amount. For example, the salary of employees will be 20,000 each, a total of 40,000 rubles.

In addition, you need to pay for the rental of premises (about 15,000) and for consumables 5,000-8,000 rubles. Total net profit is 30,000-40,000 per month. It is not recommended to reduce the salary of the staff, as this may affect the quality of work, and, perhaps, they will even begin to deceive you.

How to organize work?

From the services provided and, in fact, their quality, largely depends on how much income brings tire fitting. Firstly, in front of the building it is worth placing a catchy sign with a list of services provided. This will at least attract customers. It is desirable that this list includes the following items:

  • restoration of cameras, as well as their replacement;
  • seasonal tire change;
  • balancing and pumping;
  • tire repair and wheel washing.

In addition, you can offer battery recharging and other useful and in demand services. One way or another, everything needs to be done efficiently and quickly, a base of regular customers will soon accumulate, and profits will be stable, you can even gradually expand. Buy out the building, hire more staff and service more machines.

What else affects the value of a business

Above, we have already figured out what documents are needed for tire fitting as a business and calculated the cost of equipment. But not always everything turns out exactly as in the above example.

For example, you should pay attention to the fact that a highly qualified specialist working for you will want to receive a higher salary than a novice mechanic, and this must be taken into account. In the end, not everything is always the way we would like, there are various emergency situations, which can also reduce our monthly income. Do not forget about paying taxes, otherwise you will receive such fines that you will not only have to work at a loss, but also close your business.

Business payback period

If the place is chosen successfully, and the work is done with high quality, then there will be no end to customers, and the enterprise will pay off in six months. We have already decided how much it costs to open a tire service, and this is approximately 300,000 thousand.

Of these, approximately 150,000 will be spent on equipment, which will pay off in 3-4 months, 30,000-40,000 on advertising - plus 30 days. Of course, buying or renting premises, paperwork and other issues play an important role.

A distinctive feature of the management this business is that it really does not require any supernatural costs. First, you can buy some new equipment and some used equipment, and then replace both used ones with new ones.

The same applies to consumables. It is not necessary to purchase a monthly supply, you can buy first for the first 1.5-2 weeks. In a good scenario, in a year we will get back everything that we invested, and this is a very good result.

Instead of a conclusion

After we figured out how much it costs to open a tire service, I would like to say a few words about the role played by a good location and quality services. If a building is being built from scratch, then this can be done near the gas station, but again, in the absence of more experienced competitors. Since the presence of already established specialists is unlikely to force someone to go to a beginner, even if the prices are lower there.

Quality is a separate conversation. This parameter is extremely important, because if you balance the wheel, and after 100 km the car will again drive to the side, then the driver is unlikely to go to you again. But equipment also plays an important role here.

If it is used, then you should try to get a new, more reliable and advanced one as soon as possible. If you do your job conscientiously, then things will go up, especially since every year there are more and more cars, and the roads do not please with their quality.