Economic activity, aimed at the implementation of the sale, is a stable source of profit for many businessmen. The principles of trading are quite transparent (buy low - sell high), however, as in any type of business, in successful sales there are many pitfalls.

Organization of own business in trade

“In order to sell something unnecessary, you must first buy something unnecessary,” said the household cat Matroskin in a famous cartoon. The simple truth applies to entrepreneurship as well. The real gold mine is that this very “something unnecessary” can be extremely necessary for someone else, who will turn out to be a satisfied client in the end. So, a primitive business scheme in the field of trade is as follows:

Determination of a product that will be in demand. What to sell to earn? A well-built strategy will allow you to sell almost any product, but there are still certain trends that make it easier to sell. That is why it is useful to preliminarily marketing research market.

Purchase of a trial batch of goods or search for a supplier who is ready to work according to the dropshipping model (direct delivery from the supplier to the final consumer, bypassing an intermediary who is looking for customers).

Direct sale of goods (already with an extra charge) to the final consumer. The organization of trade can be different: via the Internet or real outlet, in the circle of acquaintances (many network marketing structures were originally built on this principle).

There is another option for organizing a business in the field of trade: the production of goods with subsequent distribution by wholesale or retail. What can be sold this way? Products in demand handmade, you can organize a small home cafe with delivery, sell kvass or home-made beer, agricultural products and everything that can be “produced” without the need to rent production facilities.

Resale of goods from bulletin boards via the Internet

What can be sold online? The once very popular way to make money without investing on the World Wide Web involves searching for goods that the owners sell at a low price, followed by resale at an adequate or even slightly overpriced price. A distributor who seeks to earn in this way must be not only good, but also a universal “salesman”. On countless bulletin boards you can find a wide variety of “lots”, and limiting yourself to only one type of product is obviously losing some of the profit.

Another option for such a business, which over time can be developed into a full-fledged online store, involves just the same concentration on only one category of goods, which, as a rule, becomes clothing. In many secondhand, confiscated or stock stores you can find decent items at a very low price. Minor repairs, additional washing, possibly adding some decorative details- and the thing can be sold already with a markup. Help organize trade high quality photos and your own group on a social network or even an entire online store with single copies of dresses, t-shirts or jeans.

Sale of goods from abroad in Russia

The ubiquity of the Internet and e-commerce, globalization and the “blurring of borders” have made it possible to trade not only between large corporations from different countries, but also wholesalers or retailers and end customers. Sites where a variety of goods can be purchased at a very low price from the manufacturer (Chinese online stores) are known to many today, but even in the twenty-first century, users are often afraid to buy through the World Wide Web, and even literally on the other side of the Earth.

By ordering a small batch, for example, on "AliExpress" orTinydeal, you can make a good margin and sell the goods already in Russia with a good profit.But what is now profitable to sell in Russia? Wholesale in such a business pays off only for trendy items or equipment. Other products are best purchased in small lots.

Selling Information Products: Money Out of Nothing

Earn in e-commerce possible without financial investments. Infobusinessmen today make big money on e-books, manuals, coaching (consulting and training), lesson books and similar training materials. You can sell both your own information products and others (according to affiliate programs). In the latter case, the distributor receives a percentage of the author's profit.

How to sell a product that “cannot be held in your hands”? The implementation of information products involves the promotion of a personal brand, the creation of your own web resource, active work in social networks and cooperation with popular sites of the same subject. All that is required from a novice businessman is to select and correctly place promotional materials, as well as to respond to questions from potential customers in a timely manner.

Organization and launch of your own online store

A more serious project is the launch of an online store. In this case, you will need to draw up a business plan, find suppliers, organize a warehouse, perhaps even an office and a call center, develop a website, hire a specialist who will administer, fill the online store with goods, promote search engines, as well as social networks and much, much more. Such projects pay off for a different period - it all depends on the right niche and the implementation of the idea. You can earn large amounts even in a month if the idea is of interest to the Internet community.

What to sell to earn? According to statistics, residents of Russia on the Internet most often buy computer equipment and electronics. By the way, the profile of purchases on foreign sites is significantly different, which is represented by the data below in the form of summary graphs.

Hobby that can bring good income

Handmade products deserve special attention, the margin for which can even reach up to 500% of the cost price - it all depends on the skill of the manufacturer and the originality of the product. What can be sold? Embroidered paintings, amulets, knitwear (comfortable children's clothing or costumes for photo shoots of babies are used in a special way), bags, toys and accessories - this is just small part possible options. Demand is for hygiene products (decorative or "advertising" soap, natural shampoos, scrubs), cosmetics, notebooks and diaries, restored furniture, wedding paraphernalia. On the eve of May 9, craftswomen sell kanzashi in the colors of the St. George ribbon, and before the Day of Knowledge - bouquets of sweets.

Opening your own store or outlet

Much more nuances involves opening a retail outlet. The entrepreneur will have to register, purchase or rent suitable premises (not forgetting that the location of the store also has a direct impact on profit), organize supplies, communicate with many authorities, obtain all necessary permits, hire staff, and so on. Trade enterprises require constant monitoring by the manager (owner), but with the right approach, you can get much more profit.

Choosing the right product for sale

Will affect future earnings right choice goods. What can be sold? It is necessary to conduct a market research to find out what demand is not being met by the existing supply. It is often profitable to sell goods daily demand(we are talking about convenience stores), used items, medicines or children's products. In big cities, branded clothing stores or healthy food stores are popular. It is profitable to sell goods for animals, cosmetics, alcohol.

Features of trade in consumer goods

Consumer goods include personal care products and items, light bulbs, batteries, household chemicals and other items that are often purchased. This also includes some food (packaged), pet products, plastic or paper/cardboard products. Such products are used daily (or very often), presented in a wide range and at an affordable price. Features are an extremely wide audience of buyers and fast implementation. Purchases of this category of products are divided into everyday, in reserve and for home reception.

Consumer goods in most cases do not require a carefully thought-out marketing strategy. Success factors in this segment of trade are:

convenient location of the outlet (in crowded places: near public transport stops or in residential areas);

a wide range of consumer goods, the availability of analogues for sale;

affordable pricing policy and development of a package of additional options for regular customers (introduction of discount cards, gifts).

The most profitable options for goods for sale

What can be sold profitably? The highest margin is made on those categories of goods that are in high demand. Large amounts are earned by those who manage to find a supplier and organize the sale of any product with a low cost in the face of increased demand. What to sell to earn high margins:

Flowers. Profit flower shops on holidays and holidays can be astronomical. Given that roses, for example, somewhere in Ecuador cost about 30 kopecks apiece, and in Russia they are sold for at least 100 rubles, you can “win” a significant amount. A significant drawback of such a product, however, is its fragility.

Bijouterie. Jewelry and accessories are quite cost-effective, the margin on which can reach about three hundred percent. The margin can be several hundred or even thousands of rubles, and demand remains consistently high.

The drinks. Extra charge for loose tea or coffee, drinking water in bottles or drinks in street cafes can reach one hundred, two hundred or even five hundred percent. A good margin is made on milkshakes or refreshing drinks. Business does not lose prospects with a cold snap: in winter you can sell hot tea or coffee.

Popcorn, gummies, cotton candy, ice cream and other sweets. The cost of raw materials for products sold in shopping centers, parks and other places of mass gathering and recreation of people is ten times lower than the cost of ready-made popcorn or cotton candy. During the season you can get significant benefit selling sweets.

Handmade. In a society that promotes the ideals of otherness and individuality, exclusive goods are in very high demand. Estimating the cost of such things is quite difficult (especially for those who are far from creativity), so the seller can wind up the price quite strongly. Demand is both handmade jewelry, accessories, cosmetics and hygiene products or clothing, as well as renovated furniture or interior items.

Cosmetics (including handmade hygiene products). The cost of cosmetic products sold in stores, as a rule, does not exceed 20% market value. The rest of the final price is made up of advertising and transportation costs, as well as beautiful packaging.

Greeting cards and holiday paraphernalia in general. Products that are sold at unreasonably high prices, such as helium balloons or cardboard postcards, actually cost only about ten to thirty rubles, while the minimum price tag is already one hundred to two hundred rubles.

trendy things. You can expect really high profits if you manage to catch the trend. Talking hamsters were once popular, later - transparent bottles for drinks My bottle, the demand for things is more stable, for example, with comic book characters. You can also make custom t-shirts and sell them. Printing on linen bags is in demand. True, wholesale sales here will not bring results.

Accompanying services. Related services include furniture assembly services (for furniture stores), repair household appliances(for distributors of small appliances for the home), refilling cartridges (for stationery stores or copy / print points) and the like.

Of course, not all products with high margins allow you to earn large amounts in a fairly stable way. But the right approach and innate instinct solve many problems associated with organizing your own successful business.

When choosing trade as a line of business, do not forget that this rather popular area is associated with certain risks. Modern business ideas in trade are a series of long-term plans for the development of your own business, based on a deep analysis of the market segment, offers and pricing policy competitors, a marketing company and the opportunity to build long-term relationships with suppliers.

Popular business ideas of 2018

The idea of ​​making money on sales is not new, but in order to implement it, it is necessary to develop a clear business plan, taking into account investments and possible risks. According to statistics, only 10% of start-up entrepreneurs achieve fast and stable results in this direction - and then only when they put consumer demand and a flexible pricing policy at the forefront.

Even the most best business ideas in trade require additional refinement and a kind of adaptation to the terrain, the capabilities of potential buyers and the offers of competitors.

Pay attention to a number of popular and sought-after business areas in trade:

• Food. Most likely small grocery store will be successful in a residential village or bedroom community, where there are no large supermarkets and food markets.
• Opening an online store with products relevant to your region can also be profitable. Consider options for wholesale sales, promotional offers, seasonal discounts, offer fast shipping, flexible payment. Typically, this is what attracts most online shoppers.
• Selling homemade products. In this case, focus on quality. It is known that homemade sausages, meat, dairy products, pastries and cooking are always in demand, and their home delivery will be an additional bonus that helps attract customers.

Pay attention to the business ideas in the field of trade, presented below. Conduct an analysis - could you implement this or that idea of ​​earning money in your region?

Trading Business Basics

When opening your small business in trade, be guided by the three main "commandments" known to many successful entrepreneurs. This is a search for new opportunities in the procurement and sale of goods, attracting new customers and retaining existing ones.

To bring the business idea of ​​a store to life, a well-designed economic plan is needed. Margins for common products should not exceed 10-15%, and the cost of products may be slightly lower than that of competitors. In this case, the profit will be more influenced by the turnover, and not by the price. And vice versa, if you sell exclusive products famous brands Don't drop prices too low. A quality product of a well-known brand will always find its buyer sooner or later.

Business ideas for shops, boutiques and stalls are a wide range of opportunities for starting your own business. Your task is to make the right choice, focusing on modern concepts of trade development, initial investment and consumer demand.

Profitable niches for trade: pilaf via the Internet, knives, optics and much more.

Since the establishment of commodity-money relations, trade has been one of the most profitable types of business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will be in demand for sure: already well-known and “promoted” or innovative? low or high price category? Domestic or imported production?

To understand which product to choose for promotion, you should analyze the market situation in various segments, the prospects for its development, evaluate distribution channels and the level of competition.

Market situation

Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015 the real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.

According to research by "Romir", approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: food, clothes, shoes, etc. non-food products daily demand.

Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).

Similar trends are observed in online sales (see Figure 1).

*Data are presented without taking into account online orders of ready meals, tickets, digital goods, bulk purchases

In 2015, according to Vedomosti, they grew by only 3% adjusted for inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% adjusted for inflation). In an average online store, the check “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (growth to 160 million)

According to Data Insight statistics, consumer interest has shifted from electronics and household appliances to budget goods: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods has decreased. The leaders are sports goods, products for animals and children's assortment.

Summary: the situation on the market makes us think about the formation of enough a wide range, designed for an audience interested in savings. At the same time, the quality should be acceptable, since competition in the low and medium segments has been and remains high. The marketing strategy should be focused on various categories citizens and take into account their preferred ways of saving.

What do buyers want?

Let's consider what kind of goods it is profitable to trade today, using the example of successful startups and the most popular franchises(according to Forbs 2016).

Food: pilaf via the Internet

Food items are among the essentials. Even in times of austerity, buyers will never exclude them from the consumer basket. So, in this niche you can take your place. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store Plov.com.

Starting capital - 1 million rubles from their own savings - was spent on equipping the kitchen and creating an order-taking website.

At first, the entrepreneur and his partners only sold pilaf, but in 2015 they expanded their assortment and began to offer sweets, salads, manti, pastries: sales increased by 88%. The online store's revenue in the period from January to April 2016 increased by 2 times compared to the same period last year.

The nearest plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. — In summer, people try to spend more time outdoors, in parks. We need to be where our customer is.”

According to the results of 2015, I. Ismailov became the winner of the “Young Billionaire School”, annually held by Forbs, and his project was recognized as one of the most promising.

Cooking at home: knives for amateur cooks

During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful. This trend was noticed by entrepreneur Alexei Yakovlev and signed an agreement with Samura Cutlery, the largest manufacturer of steel and ceramic knives. By promoting the products of this company in the middle price category, you can interest amateur cooks in it. The idea justified itself: today, the Samura franchise (TOP-5 of the Forbs rating in 2016) has 250 points of sale (23 opened in 2015).

Initial investment - 250,000 rubles: involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold with a 160% mark-up).

Good vision for the price

Demand for health products is consistently high. This explains the success of icraft optics, a federal retail chain of stores selling ready-made glasses and making them to order (it has its own lens-turning workshop). Franchise TOP-12 of the Forbs rating. Currently, there are 130 own and 350 franchise outlets (120 opened in 2015).

Business geography - more than 100 cities. There are no royalties or lump-sum fees. For the entry fee (1.4 million rubles), franchisees receive commercial, lighting, medical equipment and a basic batch of goods.

The franchisor offers partners the opportunity to make up to 300% of the retail margin and, as a bonus, gives 50% compensation for advertising costs.

Revenue - 6 million rubles, profit of the franchisee - 3 million rubles.

For children's creativity

Investing in the younger generation is considered by most parents to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's dwell on them in more detail.

If we talk about the offline format, then the franchise for the sale of kits for creativity "Orange Elephant" (TOP-15 Forbs rating) is successfully moving forward: 10 own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, decor. Today it is one of the most recognizable and rapidly growing chains of products for children, represented in 61 cities of Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant outlets were opened.

Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.

What is profitable to sell online?

Today, almost everyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features to look out for (see Table 2).

But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer treats him with confidence and quickly becomes a regular, recommends him to friends. This must be taken into account when choosing your trading niche.

IN modern world the idea of ​​working for oneself finds more and more response in the minds of people.

Thanks to the Internet, the availability of books and seminars on business, like others, would-be entrepreneurs are realizing that anything is possible.

Success doesn't just go to the moneybags and those with the right connections.

And first of all, those who are ready to devote time and effort to tirelessly move towards their goal.

Most beginners ask the question, how to start your trading business.

This is because this area is well known to everyone, and also has many niche options, among which anyone can find something to their liking.

But no matter how simple it may seem trading business in order to properly open it and competently conduct business, certain knowledge is required.

This article will briefly reveal the most important secrets to you.

How to choose the right niche for your trading business?

In order to properly filter the ideas of what kind of trading business to open, an entrepreneur must ask himself two questions:

What direction of the trading business would you really like to run?

Indeed, it is very important that the entrepreneur likes the business he has chosen.
Only then will it be possible to establish the process fully, when the businessman will trade in what is interesting to him.

What products are needed and especially popular in the selected area?

Of course, no matter how much you are fond of fishing or tennis, opening a store of relevant goods where there is no demand for them is simply stupid.
Therefore, you need to pay a lot of attention to analyzing the needs of your potential customers.

Analysis of the current state of affairs in the trading business

So, important question, which will allow you to filter out popular ideas for a trading business - what areas are currently in demand in your region.

In Russia, the trade sector occupies about 50-55% of all activities of small business entrepreneurs.

Ideas for opening a store can be emphasized by examining the demand diagram according to Yandex.Wordstat:

Step-by-step instructions on how to start a trading business

Don't learn the tricks of the trade - learn the trade.
folk wisdom

Theoretical information and analysis gives only general idea about what trading business is worth opening, and what ideas can be properly developed.

For practical actions, novice entrepreneurs will come in handy step-by-step instruction.

1. You need to register yourself as an entrepreneur, choose the form of taxation, get all Required documents to conduct legitimate business activities.
2. If you decide to implement a business not on the market, you cannot do without cash register.
   It must not only be bought, but also registered.
   Also, do not forget about the second popular payment method - payment cards.
   You need to start and register the terminal, choosing before that the bank that will serve it.
3. Another type of documents, without which it is impossible to conduct a trading business, is licenses for certain groups of goods.
   First of all, it concerns alcoholic products and cigarettes.
4. When all required permissions and documents received, it remains to choose a place where you can open a retail outlet.
   You can buy a plot of land and put a pavilion on it.
   But it’s better to first rent a ready point, set up the trading process, and then make such large investments.
   Do not be lazy and look for special offers from the city administration.
   Sometimes you can open a point cheaper thanks to benefits on their part.
   And as a thank you, you equip a public transport stop adjacent to the outlet.
5. After resolving the issue with the trade pavilion, you can agree on the necessary utilities and obtain permits from SES and Rospotrebnadzor.
6. When organizational issues behind, there are two relatively simple, but crucial steps.
   You must find worthy employees in your outlet, as well as equip it with everything you need.

How to do business in trade: choose a room

In the step-by-step instructions on how to open a trading business, there is not much space devoted to choosing a location.

Although this step is very important and a competent decision will significantly increase the number of potential customers.

So the most popular ideas regarding successful places for trading, they look like this:

• in order to establish a stable flow of visitors, the store should be located in crowded places (near bus stops, metro, crossings, intersections, train stations and bus stations);
• you can save on accommodation if you do not strive to establish a point in the central part of the city - there, of course, demand is higher; but you can successfully trade in sleeping areas;
• if you do not want to bother with issues of protecting the outlet, you can rent a place in mall; but carefully approach his choice - not everyone can boast of a high level of attendance.

In which state can you start a trading business?

To open a point of sale, it is enough to hire an administrator and two sellers to work in shifts.

Of course, the number of staff will depend entirely on the expected volume of business.

Traditionally, a piece-rate payment system is established - this is an additional incentive for sellers to perform their functions well.

The work schedule is in shifts: week after week, or daily.

Sellers are required to have a health book, sociability, the ability to win people over.

Perhaps for such a position it is better to take a person without experience, but with enthusiasm and a positive character. Than a rude woman "in years", but with great experience.

After all, work skills can be obtained quite quickly in practice - there is nothing complicated about it. But the attitude towards customers - means a lot.

According to surveys, more than 50% of people are willing to go to a more distant store for themselves if they like the people working there.

They will also refuse to buy at the point where they are rude or simply not served politely enough. Even if this store is closer and more convenient for them.

You will also need security and cleaning services.

For the first purpose, it is worth contacting a security company and installing an alarm system, as well as a surveillance camera. It is not so expensive, but it can save a lot of nerves and money later.

But the cleaning lady can be hired on an hourly basis. In the dry season, cleaning every other day is enough, in the wet season - daily.

Ideas on how to properly promote a trading business

You can only successfully run a trading business if you are ready to invest in its promotion.

With the amount of investments, moreover, you need to decide at the start.

Large-scale business ideas will require significant investments and it is better to entrust this matter to an advertising agency.

But a small business can get by with "little blood" using the following methods:

• Now few companies do not have their own website, because Internet promotion is considered one of the most better ways advertising; of course, this is not suitable for all areas of the trading business - this is also worth considering;
• use contextual and banner advertising;
• move through social media- it is much more budgetary and allows you to increase brand awareness;
• set a high bar for customer service: it is important that people want to come back to you again;
• introduce a system of discounts for regular customers, discount cards, coupons.

How much capital is needed to open a trading business?

If a novice entrepreneur has only a great desire to open a business, but no start-up capital, there are two ideas where you can get it:

• Getting a loan from a bank, which involves a number of difficulties, but still possible.
• Attract sponsors who are ready to invest money in the project with a certain benefit for themselves.

In both the first and second cases, you cannot do without a document such as . In it, you will need to carefully calculate the potential revenue and payback period of the trading business.

In order for people to invest in you, people must see the potential of the idea not only in words, but also in the form of numbers and specific calculations and analysis.

Depending on what exactly you decide to do, the amount will vary significantly.

But the approximate list of opening costs looks like this:

1. The cost of buying land and a retail outlet or renting a space.
2. Remuneration of hired personnel.
3. Registration of all necessary permits, licenses, registration.
4. Repair and decor in the room.
5. Installation and configuration of the necessary equipment.
6. Creation of a commodity stock.

And the video below shows unusual stores,

who sell common goods.

Take note, stand out!

Monthly contribution to the trading business

In addition to the costs that will be required to start a trading business, you need to invest money to run it.

Consider an indicative list of costs using the example of a point selling alcohol and cigarettes.

trading business is an ideal choice for beginners who decide to try their hand at working for themselves.

It is important to understand that entrepreneurial activity is not only to organize a trading business. It is important to fully establish it and properly conduct business.

In this case, you will get the source stable income. And do not replenish the lava of those who were looking for where you can easily catch a goldfish from the pond and sat in a puddle.

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What business ideas for trading can you find here?

Here is an opportunity to get acquainted with the most interesting modern business ideas in trade and commerce (wholesale, retail, wholesale and retail). The practical application of real profitable ideas will give impetus to a new stage in the development of your enterprise, help create new areas of activity, optimize your workflow, get additional income and save money, and also, if you wish and a good organization, help you open your own profitable business.

Ideas include: new approach to merchandising, interesting resale articles, new low-cost ways to attract customers, ways to generate income from minimum investment, partnership business ideas, quick, easy, low-cost ways to open a retail outlet, ways to save on labor/equipment rentals, and much, much more.

This section also contains ideas for organizing trading places in unusual places, for holding profitable promotions, for equipping outlets with various additional devices that make the point of sale even more attractive.

IN trading activities, where there is incredible competition, to distinguish your outlet or product among analogues is one of the most important conditions for the "survival" of the organization, so you can and should use business ideas.