The beauty industry, having heroically survived the onslaught of the crisis and recession business activity, continues to develop steadily, because the female desire for beauty is not subject to economic cataclysms. Opening a beauty salon from scratch is a promising business idea. It can quickly recoup the investment and become a source of stable income. The main thing is to analyze the market, start developing the development concept and.

How to start opening your own beauty salon

Both in the million-plus city and in the small provincial town, beauty salons are growing and developing. These trends are due to:

• a growing reference to Western measures of attractiveness;
• constant growth and development of the quality of services, the emergence of new directions;
• male interest in these services;
• awareness of the difference in home care and in salon procedures.

Before deciding to open a beauty salon from scratch and preparing a business plan, you need to start by studying the competitive environment. Describe the available salons, their range of services, pricing policy, features and benefits for customers. Determine the main points of the business plan that you need to complete step by step.

Then research the level of consumer demand, describe your potential client: what services he needs, how much he is willing to pay, etc. In a big city, elite establishments with highly professional specialists and unique services may be in demand. In a small village, it is better to stay at a beauty salon with a standard set of services.

What do you need to open a beauty salon

After the analysis in the business plan, it is worth choosing the structure of the future salon. The main type, which is 80% domestic market salons, includes:

1. hairdressing salon (up to 5 workplaces);
2. place for (up to 2 seats).

To expand services, you can add:

1. beauty salon;
2. podology cabinet (for pedicure, modeling and orthonyxia);
3. solarium;
4. aesthetic care room;
5. shopping area (department for the sale of cosmetics);
6. procedural (for body wraps, massage, corrections, etc.).

What documents are needed to open a beauty salon

To open a beauty salon from scratch, you will need to register with the tax authorities and collect a number of permits. How much it costs to register a business depends on the region and the chosen development concept. You can start with or choose a society with limited liability as a legal form. This is followed by obtaining permits from the sanitary and epidemiological station, for this, collect the following package of papers:

• technical design of the premises;
• waste disposal agreement
• sanitary passport;
• documents for sterilizers;
• agreement on disinfestation and disinfection.

Also, for the smooth operation of the beauty salon, the business plan must include the collection of the main package of documents:

1. permission from the service fire safety;
2. permission to operate from the local administration;
3. an agreement with the housing authority for maintenance (electricity, water supply);
4. package personnel documents;
5. certificates of conformity.

Choosing a location for a beauty salon

The choice of premises for a beauty salon depends on the concept of the institution, the range of services provided, the city. But there are standard requirements that are put forward for those who want to open a beauty salon from scratch:

1. separate entrance;
2. failed communications;
3. compliance with hygiene and sanitary standards;
4. space is the first workplace should occupy from 14 m², the second and each after it - from 7 m².

Advice: it is forbidden to locate such establishments in the basement. If you are planning to open a beauty salon from scratch in a residential building, you need an agreement to work from its residents.

The entire working area must be divided into:

1. reception;
2. work room;
3. storage room for equipment, sterilization;
4. warehouse for consumables;
5. staff room.

Equipment

The purchase of equipment is one of the most expensive items in a business plan. The list of equipment depends on the intended services. As a rule, to open a beauty salon from scratch, you need to start by purchasing the following equipment:

• tables for hairdressers;
• cabinets with tools;
• mirrors;
• sinks;
• manicure tables;
• reception desk;
• chairs for clients;
• sushuars;
• climazons;
• electric clippers;
• tongs, hair dryers, curling irons, hair straighteners;
• tools - scissors, combs, razors, brushes, clips, curlers, containers for diluting paints, etc.

Recruitment

The flow of customers will depend on the masters in the salon. Having equipped the most luxurious premises in the city center, you will not gain enough customers if the craftsmen do not work well. Therefore, do not skimp on the selection of real professionals in their field and no matter how much their services cost. The cost of finding and recruiting staff should also be included in the business plan. Look for them among young gifted craftsmen, lure them away from other salons, as the profitability and success of the project directly depends on this. To open a small beauty salon from scratch, you need to hire:

1. administrator, whose duties include meeting clients, describing the list of services, assistance in making their choice, financial settlement;
2. hairdresser - 2-5 people;
3. manicure masters - 1-2 people.

If you want to offer a wider range of services, you need appropriate specialists - a beautician, makeup artist, massage therapist, body care specialist, etc. A necessary aspect - all employees must provide health books.

Advice: to maintain financial reporting at the initial stage, there is no need to hire an accountant for the main staff; these functions can be transferred to outsourcing companies.

How much does it cost to open a beauty salon from scratch (business plan)

Many people are interested in how much it costs to set up a business. The minimum amount of opening a beauty salon starts from 100 thousand rubles, but it is almost impossible to meet such an amount. The business plan of a medium-sized salon is based on the amount of 400 thousand rubles. for the opening.

The source of income in this business is employees. As a rule, their wages consist of a percentage of the work performed. Project profitability calculations:

1. from one hairdresser - from 40 thousand rubles. per month;
2. from one manicure master - from 30 thousand rubles.

These figures are excluding salaries. If there are 3 hairdressers and 2 manicurists in the staff, the gross revenue will be 180 thousand rubles.

How much does it cost to maintain a salon? Cost example:

1. lease payments - 30 thousand rubles;
2. payment of taxes and utility bills- 12 thousand rubles;
3. payment for garbage disposal - 2 thousand rubles;
4. purchase of consumables (paints, varnishes, skin and nail care products) - 15 thousand rubles;
5. alarm system - 15 thousand rubles;
6. marketing, advertising - 10 thousand rubles;
7. provision of outsourcing services - 4 thousand rubles;
8. administrator's salary - 20 thousand rubles.

Total - 108 thousand rubles.

Net income will amount to 72 thousand rubles. monthly.

beauty salon advertisement

How much does it cost to promote services? This figure is based on many factors. Marketing policy and advertising depends on the chosen concept and scale of the business plan. For example, if this is a small hairdresser in a residential area, a bright sign is enough.

1. creation of a small business card website with a description of its services and pricing policy (the text should point to competitive advantages);
2. in social networks;
3. distribution of business cards, flyers;
4. publication of advertisements in local media.

The most effective and absolutely free way to promote your services is word of mouth. If the client likes the services provided, he will definitely recommend the salon to his friends who want to visit the institution.

Entrepreneurs who provide in-home haircuts or nail extensions often think about opening their own establishment. It is quite profitable and promising business because people continue to look after their appearance even in difficult economic conditions. What you need to open a beauty salon, we will try to figure it out in this article.

Activity registration

Before you open your own beauty salon, you need to register an enterprise. You can open a sole proprietorship or LLC. Once you receive your certificate of registration, you must register with tax office. You should be aware that cosmetic procedures are not subject to VAT, as they relate to medical activities. This does not apply to cosmetic procedures.

Do not forget that for a beauty salon OKVED codes may be different. Therefore, first decide what services you will provide, and whether doctors will be involved in the work. After that, select the appropriate codes.

After you figure out what documents are needed to open a beauty salon, you can proceed to the choice of premises.

Location and premises

The institution must be located in a room that fully complies with all SES standards:

• The room cannot be a basement;
• If this is an apartment, it must be transferred to a non-residential fund;
• Availability of sewerage and water supply;
• Separate ventilation system;
• The walls in the room where the procedures are carried out must be tiled.

If the premises need to be redevelopment, you must obtain a special permit for this. In addition, you will need permits from the SES and the fire inspectorate. If you rent a space for a beauty salon, all changes should be agreed with the landlord.

Before you choose the location of the premises, you need to carefully study the market. Since such services are always very popular, you may face some serious competition.

Inexpensive establishments are better to open in sleeping areas. They are more often visited by people who live nearby. They give a small, but at the same time, stable revenue.

In middle-class establishments, prices are an order of magnitude higher. They are usually opened in the city center. It can be a room in a shopping or business center.

Elite services are designed for solid wealthy clients. They are provided only by highly qualified specialists. There are no casual visitors in such establishments, since customers visit them strictly by appointment. They are usually located in elite areas.

The area of ​​\u200b\u200bthe room is chosen at the rate of 7-10 square meters. meters per worker.

It should be divided into several zones:

1. work room;
2. Reception;
3. Cabins for cosmetic procedures;
4. Locker room for employees;
5. Warehouse for materials.

Pay special attention to the exterior of the establishment. In addition, you need to choose a good name for a beauty salon. It should attract visitors and encourage them to take action.

It should be noted right away that used beauty salon equipment will cost you much less. Therefore, if you want to save money, give preference to used equipment. However, all equipment must be registration certificates and certificates, as well as comply with the standards established by the Ministry of Health.

Expensive equipment does not wear out long time. But it can become obsolete morally, so it is much more profitable to rent it, and eventually replace it with newer high-tech models.

Salon services

Let's make an approximate list of services of beauty salons. First of all, they are divided into hairdressing and cosmetology. Hairdressers are engaged in haircuts, styling, hair coloring and more.

Cosmetic services include:

• Manicure and pedicure;
• Eyebrow coloring and correction;
• eyelash extension;
• Hygienic massage;
• Decorative makeup;
• Depilation.

To provide medical services, you will need a special license. Therefore, if you want to add chemical peels, various injection techniques, etc. to the list of services, you should draw up the appropriate documents. If you want to provide unusual services, you can find out. This service is very popular among young people, so it will bring a good profit.

Staff

When compiling a business plan for a beauty salon, do not forget to include an item in it - staff training. The beauty industry is developing at a rapid pace, therefore, in order for your institution to meet all the requirements, it is necessary to train employees in special courses and constantly improve their skills.

With cosmetology, the situation is even stricter. Only doctors who have an education in the field of "therapeutic cosmetology" can perform procedures.

All staff must have medical books and comply with all sanitary and hygienic requirements. If the salon offers medical procedures, its head must have a medical education. Remember that the quality of services and, accordingly, your income largely depends on the qualifications of the staff.

Financial calculations

In order for your business to bring a good income, you need to draw up a competent business plan for a beauty salon with calculations of costs and possible profits.

So, let's calculate how much it costs to open a beauty salon? The final amount largely depends on the size of the institution. To earn normally at the start, you need to spend about 120 thousand rubles on the organization of one workplace. The institution must have at least 3 jobs, respectively, you will need 360 thousand rubles. In addition, it is necessary to provide for the cost of renting a room for a beauty salon and staff salaries. The master receives 30% of the daily proceeds. Tips are not included in this amount.

Payback of business takes about 1-1.5 years. After that, you can think about how to create a network of institutions throughout the city or increase the level of an existing business.

Beauty salon equipment

1. Profit from each service must not be lower than 30%;
2. After six months of operation, the institution should be visited by 60% of regular customers;
3. The markup on cosmetics must be at least 20%;
4. The master receives for work 30% of the cost of the service and 10% of the sale of cosmetics. In addition to the rate, the administrator is also paid 1% of the total revenue as a bonus;
5. If the master's output has fallen, it means that he lures clients and serves them on the side;
6. At first, the expenses of the enterprise will significantly exceed the income. To achieve net profit, you need to organize an effective advertising campaign and provide quality service clients.

Summarize

If you are interested in how to open your own beauty salon, a business plan will help you deal with all the intricacies of this business. Experienced entrepreneurs who have been working in this business for a long time recommend that newcomers stick to their goals and not give up in the face of difficulties. Only in this case they will be able to create a successful and profitable enterprise.

Choosing the form of registration (IP or LLC)

Where to begin? The first stage that awaits a novice entrepreneur is the choice of a registration system.

Advantages of choosing an IP:

• Simple registration procedure;
• No property tax required;
• No need to keep accounting records (only the book is filled in);
• The ability to make decisions regarding the activities of the salon;
• The number of inspections by the tax authorities is less than in "LLC";
• Fewer taxes and their rates (STS and UTII);
• Simple liquidation procedure.

Advantages of LLC:

• Opportunity to expand the business by including new founders;
• Opportunity to attract foreign investors;
• No size limit authorized capital;
• For management, a non-founder director can be appointed;
• Possibility of sale or re-registration of the salon;
• Risks only within the authorized capital (individual entrepreneurs risk personal property);
• Higher attractiveness among investors.

It should be noted that in the absence of business experience, it is better to choose an individual entrepreneur. Since an important role is played here by a simplified procedure for registration and taxation. In addition, over time it will be possible to switch to an LLC.

Which beauty salon to open

1. Hairdressing salon - economy class

Here is a minimum list of services provided, for which moderate prices are requested. As a rule, customers in such an institution are offered:

• men's or women's haircut;
• hair dyeing;
• styling;
• perm;
• manicure.

Equipment for such an institution is purchased inexpensively. In the rented premises, simple repairs are made, and cheap cosmetics are used. Personnel must be of average qualification.

As a rule, such a hairdressing salon will be located on the ground floor of a residential building (in a residential area) or in a small shopping center. It is intended for clients with low incomes (students, pensioners, employees, etc.).

1. middle class beauty salon

It should be noted right away that the requirements for staff and the quality of their services will be much higher than in an ordinary hairdressing salon.

Service list:

• a haircut;
• makeup;
• hairstyle (wedding, styling, evening);
• manicure and pedicure;
• beautician;
• solarium;
• massage;

High-quality equipment is chosen for such an institution, and professional cosmetics are purchased. Also, when designing the selected room, it is better to involve an experienced designer in the work.

The main clients are women from the affluent middle class. They strive to look beautiful and fashionable, according to their rank in society. However, their level of earnings does not yet allow visiting the VIP studio. Potential clients also include young people with wealthy parents who want to look beautiful.

Such a salon will be located in the business district of the city or a shopping center.

1. VIP-Style studio - premium salon

Such a salon is the embodiment of prestige and a privileged position in society. Therefore, it must meet the expectations of wealthy customers. This is facilitated by the expensive designer furnishings of the premises, professional equipment, branded cosmetics, as well as an extended list of services provided.

Service list:

• hairdressing services (from haircut to styling);
• manicure and pedicure masters;
• cosmetologists;
• SPA treatments;
• masseur;
• tanning studio with a wide range of services (solarium, self-tanning, etc.)
• the possibility of purchasing cosmetics;
• the presence of a coffee bar;

Premium salons focus on politicians, businessmen, officials and other people from the wealthy class.

The VIP salon should be located in an expensive hotel or a well-known spa center. The main thing is that it should be a bohemian area or the central part of the settlement.

The staff must be highly qualified and awarded for participating in hairdressing competitions. It is best that these are specialists who have studied in European elite studios.

Here, as a rule, unique techniques are developed and used. Customers should also be given the opportunity to purchase skin and hair care products.

Often, when creating a premium-class establishment, in addition to cosmetology services, spa treatments are additionally provided. Therefore, it is necessary to deal with the registration of permits and the selection of the necessary specialists for this.

It is important to understand that the beauty industry is a very changeable thing. Therefore, errors are not allowed here. Clients who receive poor service will not return and will recommend to their friends to avoid your salon. Therefore, if a certain concept has been chosen, one should strictly adhere to it and not save on specialists and equipment.

Where to open a beauty salon

location - main factors success in any business. After all, no one wants to go to a beauty salon on the other side of the city and look for it among residential areas. When choosing a place, you should pay attention to:

• Density of residential areas in the selected area;
• The number of people passing through a business or shopping center;
• The presence of supermarkets nearby, metro stations and other densely populated infrastructure;
• The total number of workers in the business district of the city (must be at least 1,000 workers);
• Transport and walking accessibility of the chosen place;
• Convenient parking;
• Lack of competitive establishments nearby.

Appearance - this is not only the key to the success of any salon, but also the face of the salon and the owners.

• In the cabineconomy class this is the minimum requirement: clean doors and floor. A beautiful sign with the opening hours.
• In the middle class there should be a presentable sign that will be visible from everywhere, a banner with a list of services.
• past VIPsalon can't get through. It should be a discreet facade, a neat sign, the most emphasized brand status.

Also, sanitary requirements are put forward for the room where cosmetic services will be provided:

In addition, you need:

• A separate room or designated area for disinfection and sterilization of work tools. It must be equipped with a sink with hot and cold water;
• If several services are provided, such as massage, cosmetic procedures, solarium, tattooing, then they should be located in different rooms (offices);
• It is legally allowed to combine manicure or pedicure services in the office, if one workplace is organized for a manicure-pedicure master;
• The hairdressing salon should have a utility, auxiliary and household premises;
• If there are less than ten employees, then it is allowed to combine the lobby with a dressing room and a waiting room. In addition, you can combine a dressing room for staff with a room for eating.

It follows from this that for the arrangement of a small hairdressing salon, a room of 50 will be required, and for a VIP studio - from 100.

If a suitable premises has been found, then before signing a lease, you should take care to coordinate activities with local authorities, the fire inspectorate and the SES, otherwise you can simply spend money.

Advice! Under no circumstances should you settle for a short-term lease, as there is a pretty good chance that the owner will be able to find a client who will be willing to pay more. With the development of such a situation, expenses for relocation and new registration of permits will be incurred.

What services should be provided

Before opening, you need to take care of the purchase of equipment, but for this you need to know what services will be provided to customers.

Here is a possible list of services (depending on the type of salon, you can choose your list):

• Makeup;
• Haircuts and hairstyles (men's, women's, children's). Hair coloring and styling, lamination, curling, etc.;
• Epilation and depilation;
• Solarium;
• Peeling, massage, anti-couperose programs (facial care);
• Cosmetologist;
• SPA procedures and wellness programs (cedar barrel, mineral baths, salt cave, etc.);
• Tattoo, eyebrow correction;
• Piercing.

A more extended list may include:

• Department of body shaping;
• Sauna;
• Dermatocosmetology;
• Cabinet of laser medicine;
• Sport Club;
• Bar area (coffee, tea, oxygen cocktails);
• A shelf of related products.

Equipment and consumables

Salon

A small barbershop requires a minimum amount of equipment, namely:

• Armchair for the client;
• Mirror on the wall;
• Bedside table and a small shelf (to place tools);
• Boiler for heating water;
• Washing;
• Hair dryer.

Manufacturers producing cheap equipment for beauty salons:

1. Madison;
2. Image-Inventor.

Beauty saloon

A beauty salon, as a rule, provides an extended list of services and, in addition to the above equipment, it needs additional equipment.

For manicure:

• Specially equipped table;
• Comfortable armchairs for the master and the client;
• Special baths for hands;
• Autoclave for disinfection;
• UV lamp for drying manicure.

For cosmetic procedures:

• Special chair;
• Mirror equipped with lighting, with a place to store care products;
• Devices necessary for carrying out procedures;
• Refrigeration chamber for storing drugs;
• Tool cabinet;
• Sink with cold and hot water;
• Laundry basket.

VIP style studio

In addition to the above mandatory set, also:

• Solariums (horizontal and vertical);
• Air conditioning;
• Coffee tables;
• Reception table;
• Administration computer.

It is worth paying extra attention to solariums, because this is the most expensive purchase for a salon. It is recommended to choose from the following brands:

1. INFINITY;
2. Megasun;
3. ACTIVE;
4. Luxura.

Of the listed list, the cheapest and at the same time having sufficient functionality are Megasun tanning beds.

In general, the purchase of an inexpensive vertical tanning bed will cost about 7 thousand dollars, and you will have to save 9 thousand dollars for a vertical one. In any case, two solariums are required for the full provision of services.

The most popular manufacturers of equipment for VIP studios are:

1. wind;
2. Yoko;
3. Germix;

It is worth noting that these companies produce expensive, but very high-quality equipment.

Consumable tools

Here is a minimal list of what will be needed to get started:

You will also need an autoclave to disinfect instruments.

Selection of specialists

Properly selected staff is half the success of the enterprise. This is the main rule for all beginner businessmen. In order to successfully launch a beauty salon project, you need to carefully approach the search for professional craftsmen. So, what specialists should be hired?

Salon

For a small establishment, two masters specializing in men's and women's haircuts and another manicure specialist will be enough. If the place was guessed, then later it will be possible to expand the existing staff and include an additional administrator and cleaning lady in it.

For the chosen concept, the staff must have completed courses in hairdressing and have at least some work experience. Students and young professionals are suitable for a hairdressing salon.

Beauty saloon

When choosing this option, care should be taken that the salary of the staff is very decent. You can also set a reward as a percentage of each served and satisfied customer. It is important that many talented specialists leave the salons not even because they are not realized, but because of the greed of their superiors. And the master will always be followed by his regular customers.

Hairdresser

As for the staff, it is worth remembering that the level of the beauty salon and its popularity are primarily influenced by the masters. Therefore, in order for the work to bring maximum efficiency, it is best to hire universal specialists who can do children's, women's and men's haircuts. Since the beauty salon is designed for the wealthy middle class, it is necessary to put forward requirements for hairdressers in the form of at least two years of work experience.

Only those specialists who can confirm their professionalism by having a diploma of relevant training should be hired.

Master of manicure and pedicure

And as a manicure or pedicure master, it is best to take a person who will also be able to provide a number of additional services such as nail extensions or painting them. His professionalism must be confirmed by appropriate certificates. It would be best to place them on the wall at the specialist's workplace - this will additionally place clients to the master. It is desirable that such a master have at least two years of experience.

beautician

A cosmetologist must have a medical education. This is due to the fact that the target audience of the beauty salon are wealthy women who are very demanding of their staff. Quite often, there are cases when such ladies refuse a beautician, due to the fact that he graduated only from specialized courses. Also, a graduate will be able to provide more services.

Administrator

A friendly, educated and polite woman who is always neatly dressed. The administrator is the face of the salon, so make sure that she always has a haircut and manicure.

Other personnel

Cleaning lady, security guard, accountant and others service staff This is at the discretion of management.

VIP studio

Here it will be necessary to find professionals in their specialties, who have repeatedly been awarded prizes for participating in European and domestic competitions.

As a rule, clients of VIP studios are very demanding and if they make a mistake, they will never forgive it. Therefore, you should pay maximum attention to specialists.

• Salon administrator or manager;
• Hairdresser-stylist: male, female (children's), universal;
• Visagiste;
• Cosmetologist;
• Masseur;
• Accountant;
• Service staff: cleaning lady, security, master repairman.

It is worth noting that all candidates must have at least two or three years of work experience. The position of administrator must be treated with increased attention. Such a specialist must be sociable, focused on work, well versed in numbers. These qualities are important above all, since the administrator is the first person that potential customers meet and he also contributes to the opinion of visitors about the institution.

Ideally, when the owner of a beauty salon is a stylist or a hairdresser himself. Then it will not be difficult to check the skill of applicants at the interview.

recruitment mistakes

1. Lack of clear instructions. What seems elementary to you may not be the same for the staff. Compose detailed and maximally extended job descriptions, for each employee.
2. Search for employees among friends. This can make it difficult for you to continue your relationship. You should not hire relatives or friends for a position where you will require strict adherence to instructions.
3. Quick interview. Do not rush to quickly accept an employee.
   - Conduct an interview with presentations of the skills of the master: let the hairdresser cut your hair or do your styling.
   - Ask where the master studied, what kind of cosmetics he prefers to use in his work, etc.
   - Check the employee how he is in establishing contacts with clients: how much he talks, whether he knows how to keep up the conversation, how he offers services, whether he is too intrusive or rude, etc.
4. Don't judge by the cover. This is a continuation of the previous paragraph. Do not hire a person if he sympathizes with you. Evaluate objectively only professional qualities.
5. You yourself must use the services of a master. Think about whether you would trust this specialist? If so, feel free to hire him, if something is bothering you, it will also bother your customers.

How much does it cost to open a beauty salon

As a rule, this item is decisive in the business plan, since without being oriented in numbers, no one wants to invest their money in the project. Consider the average costs required for this activity according to the three concepts proposed above.

As you can see from the example, the difference in starting capital is significant. If you still feel unprepared for the constant effort to create and maintain a positive image, it is better not to immediately aim at a VIP studio.

It is worth noting that if you need to remake the premises from residential to non-residential (with the purchase of it), then the costs will increase several times. In Moscow, rental rates can also be doubled.

How to attract customers

Choosing a marketing strategy is probably the number one challenge for salon owners as it can be quite difficult to choose the right ways to attract clients in the first place. If you don't have enough visitors, then most likely you need to switch your promotion tactics.

Here are some great ideas to attract more clients in a beauty salon:

1. Enter a loyalty program. It can win the hearts of your potential customers. A loyalty program can be as simple as getting a haircut three times and getting a fourth free service. Rewarding customers with a points system or some other reward ensures that they come back again. We can put stamps on business cards or launch a bonus system of discounts on beauty salon cards.
2. Create social media pages and develop a website. Social media is a free and powerful advertising tool. Share your work on Facebook, Vkontakte, Instagram and Snapchat. Now almost every person is registered in the social. network and periodically visits it. As a result, active advertising can affect the number of customers.

Do you want to know the best social media approach for a beauty salon? is the launch of the competition. Any giveaway or contest can increase your customer base tenfold. If you are unsure, check out some of the most successful Facebook contests.

1. Create an e-booking opportunity. Perhaps the client prefers to fill in the information through the contact widget, rather than immediately calling. If you don't, a potential visitor may simply leave your site and never return.
2. . Free advice through a personal or corporate blog will always be appreciated by readers. This is a long-term strategy that offers ideas, feedback, or just advice. This is a proven approach to building new relationships.

While this approach takes time to create, it will help you establish yourself as an expert in your industry.

1. Collaborate with other salons. This is only possible if the partner establishment does not provide the same services as you. In such a situation, both parties will benefit from advertising each other.
2. Rewarding clients for referring acquaintances or friends. Why not give your clients a little bonus for free advertising and sending new visitors to the beauty salon? For example, they can be given a 50% discount or even a haircut for free. After all, a new regular customer will bring much more profit.
3. Make small gifts with samplers to your customers: shampoos, balms, etc.
4. Create a video demonstrating the provision of your services and put it on the site. By displaying a short, professional video on your website, you have the opportunity to engage potential customers before they even visit your establishment. This allows you to demonstrate the equipment that the staff owns and demonstrate all the services provided. This method will be very effective, as it acts as a passive advertisement.

To quickly launch and swing a beauty salon, you need to use the maximum opportunities for its promotion. Carefully study the market and your customers. Young people today learn everything from social networks, so focus on promoting your business there. And leave word of mouth for middle-aged people.

Useful articles:

Beauty requires constant care, so the demand for beauty salons always remains high. Many private entrepreneurs who provide hairdressing, cosmetic and other services at home, probably have the idea of ​​​​opening their own establishment. After all, this is promising, because people will continue to monitor their appearance, despite the difficult economic conditions. What do you need for a beauty salon? What documents are required? Does a beauty salon need a license? This and many other things will be discussed below.

You will learn:

• Is it profitable to open a beauty salon today?
• What do you need to open a beauty salon.
• What documents are needed for a beauty salon.
• Does a beauty salon need a license?
• How much money do you need to open your own beauty salon.

Is it profitable to open a beauty salon today

Demand for services such as haircuts, hair care, nail services is always high. And this is understandable, because many beauty salon services are still difficult to reproduce at home. And even in times of crisis we would rather give up buying a new cell phone or going to a restaurant than we would give up basic services like a haircut and grooming.

beautiful, well-groomed people always in the spotlight. The active and successful generation of the 90s also wants to be young and stay in a professional environment as long as possible. Sometimes age requirements for employment in professional field are shifting towards an increase, while enthusiasm, the desire to work and achieve maximum results always remain in demand.

To be successful and grow both professionally and personally, it is important to have a well-groomed appearance, and this applies to everyone: both the young and the already mature generation. That is why in recent times in our country, the demand for rejuvenation procedures, personal care, and plastic surgery has increased.

AT modern world funds have a great impact on society mass media where women and men appear before us beautiful and well-groomed. Therefore, now even men, along with women, take care of themselves, strive to look attractive in order to comply with current ideas about beauty and beauty. appearance. Not speaking about modern women for whom trips to beauty salons have become regular and familiar, and spending on them has long been included in the family budget.

Another reason for the development of the beauty services industry is the rather weak saturation of the market with beauty salons in Russian cities. For example, in Europe there are up to 10,000 beauty salons in large cities, while in Moscow, one of the largest cities in Russia, the number of such salons is much inferior. Russian market in the provision of beauty services there is room to grow.

Whether or not to open your own beauty salon - the decision is yours. Of course, it cannot be said that the owner of the average salon will be able to earn millions of dollars, but it is safe to say that this business is efficient and profitable. The main thing is that you are guaranteed income, regardless of the season. How much does it take to open a beauty salon? On average, the initial investment in an economy class cabin is 3-6 million rubles. As a rule, this pays off within a year if you rent the premises, or in three years if you purchase the premises as a property.

A lot depends on the segment in which you plan to open a business. The competition in the beauty salon market is very high. The luxury segment is the easiest to compete in, but these salons require a significant investment in both space, design, equipment, supplies, staff, and advertising.

Among economy class salons, competition will be from other similar salons, and from private craftsmen working individually, without registering as an enterprise and paying taxes. However, it is the economy class salons that are most profitable to open, because they have a large turnover and a quick payback.

What do you need to open a beauty salon. 5 first steps

1. Before opening a beauty salon, evaluate your “inner potential”. Ask yourself if you have an "entrepreneurial streak"? Do you have business acumen? After all, running any business requires not only special knowledge and skills, but also leadership and organizational skills, which are not inherent in all good specialists. You need to understand and be prepared for the fact that at first you will have to work without remuneration, but with all your might. How ready are you for this?
2. You need to clearly understand and evaluate your financial capabilities. If you have small personal savings, then, most likely, starting opportunities will be limited. To make the right decision, you need to budget for such basic expenses as renting or buying a room, buying the necessary equipment, staff salaries, and salon supplies.
3. After analyzing the financial possibilities, you need to draw up a detailed business plan. And even if you are not going to raise additional funds for your business, this plan help to clearly structure thoughts and actions. As a rule, it takes 3 years for a business to pay off, so the plan should be painted for this period. In the expenditure part of the business plan, you need to calculate all the items of expenditure on a monthly basis.
4. Please note that the calculations wages staff, payments to non-state funds and tax deductions, will make up the bulk of the costs. You should not forget about minor current expenses: utilities, office supplies, so that later these expenses do not become unplanned for you.
5. Finally, include in your business plan the possibility of additional investment, even if you do not plan to use it. For example, it can be a loan from a bank or a loan from private investors. Who knows how your business will develop, and with a premeditated financial plan, you will be able to quickly navigate the situation and find additional investment, for example, to expand the range of services in your salon.

What do you need for a beauty salon

So, what do you need for a beauty salon? First of all, your idea. As a rule, when something does not suit you in the beauty services industry, your own ideas arise on how this can be corrected and implemented. Such unique ideas may appear spontaneously, or they may take a long time to hatch. And in order to realize the idea of ​​​​opening your own beauty salon, it is enough to follow the following algorithm:

1) Beauty salon business plan and its implementation. The development of this plan is an important step. The business plan will be the main guide, especially at the initial stage. Following it in the future, you can achieve great success, because having a clearly formulated goal, it is easier to reach it.

2) Registration legal entity . If you decide where to start opening a beauty salon, you can arrange individual entrepreneurship. In this case, working with cash will be easier, but obtaining a medical license is excluded. If you form an LLC, all cash must be handed over to the bank, which means that before this it will be necessary to open a bank account and register with the tax authorities.

3) View of the beauty salon. You need to decide what kind of look your beauty salon will have. And here everything depends only on your ideas, wishes, developments.

4) Selection of premises for a beauty salon. When choosing a room, you must first take into account the type of salon. It is best if the salon is located in the first line of houses, on the ground floor, with its own separate main entrance and emergency exit, as well as display windows, ceilings of 3 meters or more. The fewer load-bearing walls in the room, the better. But there should be at least three or four water supply points. You also need to take into account a dry basement, the availability of parking spaces and adequate business neighbors.

5) Engineering expertise future beauty salon. You need to carefully check all communications with the help of a specialist. It is worth once again paying attention to all the characteristics provided by the seller or landlord of the premises. To avoid trouble in the future, it is important to check the pipe cross-section, water pressure, drain levels, and the supply of electrical power (well, if the figure does not exceed 25 kilowatts).

6) Analysis of competitors. Find out and identify your direct competitors. According to statistics, the norm is the presence of one beauty salon per thousand inhabitants. You can also use a method such as industrial espionage in order to identify the weaknesses of competitors and assess the quality and cost of the services they provide.

7) Documentary confirmation of capacities water and energy supply. At this stage, you should visit the public utilities, talk with employees of the energy sales and water utilities. You need to obtain documents confirming the declared power level.

8) Checking debts. An important point is when you need to get written confirmation that the premises have no debts for utility or other types of payments.

9) Assessment of the possibility of redevelopment before opening a beauty salon. You should start with a visit to the BTI, where, for a fee, agree with an expert on the assessment of the premises for the possibility of redevelopment.

10) Risk assessment for surrounding buildings. We recommend that you find information about plans for global development in the selected area. After all, if a new skyscraper is built right in front of the beauty salon, you will fall into the second line, and this may lead to a decrease in the number of customers, because. the good location of the cabin will be lost.

11) Evaluation of the possibility to install an outdoor advertising medium. Find a company that installs outdoor advertising, which will help you contact the City Advertising Center and obtain information about the ownership of the place to place the advertisement.

12) Grade traffic in this territory. To do this, you will need to visit the State traffic inspectorate and try to establish friendly relations with employees. You can inquire about the possibility of creating a parking space, as well as get a diagram of the location of official road signs in the area of ​​\u200b\u200byour beauty salon.

13) Registration of documentation for the ownership of the premises. Ideally, you should be the owner of a beauty salon, but rental and sublease options are of course possible. Your representative must be involved in the paperwork process.

14) Obtaining an act issued by Rospotrebnadzor. It is recommended to conduct a paid examination of the redevelopment project. This review must be completed prior to repair work so that you take into account all the fundamental remarks on redevelopment and know the possible consequences.

15) Obtaining an act issued by Rospozharnadzor. This procedure is similar to obtaining an act of Rospotrebnadzor described in paragraph 14.

16) Buying a cash register. You must prepare a package of documents and register.

17) Fire alarm installation. On the this stage you need to conclude a contract, and here you will need the help and advice of fire safety specialists.

18) Recruitment to work in a beauty salon.

19) Carrying out repair work in the premises. It is necessary to conclude an agreement with construction company, check if there is a license and passports of workers (photocopies). A design project and an insurance contract for the premises during the repair work are also required. Also relevant is such a service as the designer's control over the progress of the repair. This guarantees you that all repairs will be carried out in full accordance with the design project.

20) Purchase of appropriate equipment. The purchase must be accompanied by contracts for the supply, service and warranty. You may also need professional installation services. Please note that the delivery of equipment may take about three months, and upon receipt, do not forget to ask for certificates for it.

21) Obtaining a license. Household services are not licensed in without fail– Only voluntary licensing applies. To obtain a license, visit the consumer market committee, which is located in the administration of your place of residence. Licensing of medical activities is carried out in the territorial department of Roszdravnadzor.

22) Printing of polygraphic products. It is necessary to print business cards, price lists, booklets, as well as badges for salon employees.

23) Purchase of consumables. It is necessary to conclude an agreement with suppliers and develop a procedure for accepting products to the warehouse.

24) Hiring workers. First of all, it is necessary to find an accountant and an administrator in the new salon, and of course the masters.

26) Acceptance of premises from repair and construction specialists. During the reception of the premises, be careful and take into account every little thing, so that after paying the builders you do not have to finish something on your own.

27) Holding an open day. You should not count on a huge flow of people immediately in the first days of opening. Invite all your friends to an open day.

28) Beauty Salon Presentation. You can learn how to properly organize and conduct a presentation by studying special literature and watching presentations from similar companies. After several months of operation of the salon, some shortcomings will already be visible. Once you eliminate them, it will be possible to conduct a presentation.

Expert opinion

How to write a business plan for opening a beauty salon

Ksenia Kurbeteva,

Director of the Center for Freelance Marketers of the Business Compass Company

Marketing plan. The purpose of this plan is to determine the feasibility of providing these services in today's market. A marketing plan is considered successful if it clearly identifies target audience of this company, an analysis of competitors was carried out, and, finally, the most effective method of working with clients was chosen, i.e. building a sales funnel.

Financial plan. This is the financial side of the company's activities, the effective distribution of available financial resources. This plan should include answers to next questions: When and where will the money come from? What will this money be spent on? Possible financial situations of the enterprise in different periods? What will be the final commercial attractiveness of this enterprise?

Management system plan. Here it is necessary to describe the process of creating organizational structure company, in which the main qualities of the hired specialists, for example, the level of their professionalism, should be determined. Also in this section, payroll calculations and a bonus scheme for employees can be presented.

Production plan. It reflects information about all the production processes of the enterprise, methods for providing services in the proper quantity and quality, and also determines the timing of the provision of these services. The production plan describes in detail all the technological stages, requirements for the production process, a list of equipment, information about suppliers and their pricing policy.

Organizational plan. When preparing it, one should take into account all the legal aspects of the project, collect all legal documentation: statutory documents, certificates of quality conformity, certificates, licenses, documents on the taxation system, contracts of sale, lease and leasing. Correctly composed organizational plan help avoid possible legal and legal problems in future.

Risks. A comprehensive risk assessment is very important point any business plan. It is necessary to identify not only all possible risks, but also to prescribe ways to eliminate them. Generally speaking, all risks can be divided into three groups. Commercial risks include, for example, an increase in rental prices for premises, changes in material prices, an increase in the number of competitors. Financial risks refer to financial side enterprises, namely interaction with investors and other sources of financing. And finally, intra-company risks, which are directly related to the company's employees and depend on their level. vocational training and satisfaction with working conditions.

What documents are needed for a beauty salon

– Customer record log. It can be a book, separate sheets or notes in a computer. The log should be as follows: write down the name of the client, the selected service, the time required to provide this service, and the client's contact phone number. Any corrections to the log should be made only by the administrator, while in paper magazine stroke corrector is not allowed.

– Individual client card. If quite recently all information about the client was entered into the card, recently special programs have been used for this, for example, 1C or Universe. It contains the contact details of the client, the history of his visits to the salon, his purchases.

– Admin Daily Report Sheet. Such a sheet contains the following information: current date, surname of the administrator, name of the client, name of the service provided, surname of the service master, cost of the service, name of the sold product and its cost. This sheet also indicates the cash total for the entire shift. On the reverse side of the report, a table of current expenses is filled out indicating who received the money and for what purpose, the amount of money received, and the signatures of the employee who received and issued the money are put.

– work order. This is a way to account for consumables and funds. This form filled in by the employee and transferred to the administrator when the client pays for the service received. In the work order, you need to indicate the current date, the name of the client, the service performed, the quantity and cost of materials used, the signature of the employee and administrator.

– Cashier's book. According to the regulations of the Ministry of Finance and the Federal Tax Service of Russia, this book must be filled out by an administrator as a cashier-operator.

– Service accounting log paid by bank transfer. This journal is maintained by the administrator and enters such data as: the date of the visit and receipt of the service, the name of the client, the list of services provided, their cost, the signature of the client, the signature of the master who provided the service. This journal also keeps records of corporate clients.

– Showcase Sales Log, which contains the date of sale, name, article and quantity of the goods sold, the name of the customer who bought the goods, the cost of the goods sold, the name of the seller. This log can be maintained using a computer.

– Consumable requisition log. The employees themselves fill it in as needed, the administrator only controls the filling. This journal indicates the current date of the order, the name of the employee, internal accounting codes for materials, the required amount of ordered material, the signature of the manager, the estimated delivery date, the actual delivery date, the signature of the administrator who accepted the order.

– Log of receipts and movement of goods. Maintained for the timely accounting of the movement of cosmetic products and accessories.

– Laundry register. It is filled in by the administrator or a responsible employee appointed by the director. The journal should contain the date of sending the laundry to the laundry, the characteristics of the laundry, the quantity, the name of the person who delivered the laundry for washing, the return date from the laundry, the name of the person who accepted the laundry from the wash.

– List of employees with addresses and phone numbers compiled by the director. According to the requirements of the district inspector, the list must be kept by the head of the personnel department or his responsible person. Personnel documents must be kept in a safe. Access to the safe should only be given to the HR manager and director of the company. If this is a network of beauty salons, the key to the safe must be available to the branch manager.

– Materials or competitor research journal. It is conducted by the employee responsible for marketing research. This can be either a marketing specialist or an employee appointed by the director. In this case, the following information is entered into a journal or into a computer: the result of visits or phone calls to prospective competitors, namely the names of competing salons, the services they provide, their cost, as well as new services.

– Materials or log of the effectiveness of promotions. The filling of this journal lies with the employee responsible for marketing research. Most often, this function is assigned to secretaries or employees at the entrance to the salon, because. they should be sure to check with new customers how they found out about the salon and make appropriate notes in the journal. Based on the data obtained, it will be possible to draw a conclusion about the effectiveness of advertising and other means that help attract customers.

Some documents are compiled, maintained and stored only by the director, manager or chief accountant.

Folder of founding documents

• company charter;
• founding agreement or decision to establish a company;
• an order to appoint a manager or a power of attorney from the enterprise;
• certificate of state registration;
• certificate of the State Statistics Committee on the assignment of registration codes;
• certificate of registration with the State Tax Inspectorate;
• a lease agreement (registered, for example, with the Moscow Property Committee) or a certificate of ownership;
• certificate of entry into the Unified State Register of Legal Entities;
• certificate of entry in the register of small businesses;
• permission to operate from the district government (obtained free of charge);
• contract with the government for the service of low-income citizens.

As an addition, the following documents may be stored in this folder:

• advertising space passport, signboards, etc.;
• land lease agreement (with cadastral plan);
• certificate of conformity (done on a voluntary basis);
• warranty periods for services and procedures approved by the head of the salon;
• register of inspections of controlling organizations and acts of these inspections.

Be sure to create a folder with the following certificates:

• certificates for the materials that were used in the repair of the premises;
• certificates for all types of equipment in the cabin;
• certificates for disinfectants and consumption rates for these funds (kept by the person responsible for the sanitary and epidemiological state);
• certificates for all cosmetic products sold and used in the salon.

It is also mandatory to have documents from the Central State Sanitary and Epidemiological Service. The responsibility for these documents lies directly with the director, they must be kept by the accountant or the person responsible for the sanitary and epidemiological state of the salon in accordance with the requirements of the Central State Sanitary and Epidemiological Service. These documents include:

• sanitary and epidemiological conclusion on the implementation of activities;
• production control program approved by SES;
• washing protocols, measurements temperature regime and microclimate of the enterprise;
• sanitary passport of this branch of the beauty salon;
• registers of disinfectants, operation of the bactericidal unit and autoclave.

The administrator and all employees of the company must have information on safety and hygiene in the workplace. These documents include:

• the established schedule of sanitary days of the salon;
• price list with a list of services provided by the salon, approved by the head;
• an agreement for the export of hair and an agreement for the export of spray cans from varnishes;
• contract for the disposal of fluorescent lamps (if there is a solarium);
• an agreement with a laundry for washing clothes;
• maintenance contract with the Housing Office or REU (electrical, water supply);
• contract for the export of solid household waste;
• medical books (must have for all employees of the company);
• medical license (if medical activity is carried out).

The premises of the beauty salon must also clearly comply with regulatory requirements. This is the responsibility of the safety officer, who is appointed by the director from among the management. Next technical papers must be mandatory:

• room layout;
• electrical wiring diagram;
• water supply scheme;
• ventilation scheme;
• sewerage scheme;
• floor plan of the enterprise.

The owner of a beauty salon is responsible for labor protection and all personnel documentation, and the maintenance of this documentation lies with the employee responsible for personnel matters or for labor protection. HR documentation should include:

• personnel orders (according to the T-form) and a register of orders;
• work books of employees;
• issuance log work books and inserts for them;
• staffing(T-shape);
• timesheet (T-form);
• documents on registration of business trips (travel certificates, a log book for issuing travel certificates, etc.);
• employment contracts and additions to them;
• job descriptions;
• personal files of employees (this also includes diplomas of education, documents on advanced training);
• internal rules work schedule;
• nomenclature of cases of personnel documents;
• documents on certification;
• applications, certificates from the place of work;
• vacation schedule.

Labor protection instructions include:

• order on the appointment of a person responsible for labor protection;
• labor safety instructor certificate;
• logs of introductory and permanent briefings.

The director of the salon is also responsible for the full fire safety. The order appoints responsible persons for fire safety in all branches of the network of beauty salons. All documentation is maintained by an accountant or responsible for fire safety.

Such documentation includes:

• conclusion of the fire inspection;
• order on the appointment of a person responsible for compliance with and training in fire safety;
• fire safety instructor certificate;
• briefing logs - introductory and permanent;
• technical documentation for fire alarms, contract for periodic maintenance and control;
• technical report on isolation and voltage measurement in the network;
• evacuation plans.

An important point is also the presence in each beauty salon of documents for the consumer, which must be provided upon his first request. These documents include:

• Federal Law of March 30, 1999 No. 52-FZ "On the sanitary and epidemiological welfare of the population";
• sanitary and epidemiological rules and regulations SanPiN 2. 1. 2 1199–03;
• Law of the Russian Federation of April 7, 1992 No. 2300-1 "On Protection of Consumer Rights";
• Book of reviews and suggestions in accordance with the law "On Protection of Consumer Rights";
• rules of consumer services for the population of the Russian Federation;
• a copy of the sanitary and epidemiological conclusion on the conduct of activities;
• a copy of the medical license (when providing medical services);
• a copy of the certificate of state registration of the enterprise;
• list of phone numbers of controlling organizations.

Any client, coming to a beauty salon, must see the following documents on the information table for visitors or on the reception desk:

• price list for services with the obligatory indication of the date, signature of the director and seal;
• price tags for the entire range of goods (with the date, signature of the director and seal);
• catalogs of all salon services provided;
• book of complaints and suggestions;
• catalogs of goods presented in the salon;
• information materials to promote services and products.

All consumables must be registered in the journal:

• waybills for the movement of material assets throughout the enterprise (for a specialist to work, to a showcase for sale, etc.);
• waybills for the return of material assets from the warehouse of a specialist to the main warehouse.

Must have a cash register, which must be enabled and checked before the start of each working day. The book of the cashier-operator should be filled out before the start of the shift, indicating the date and the balance of money in the cash register.

Don't forget to give cash receipt or blank strict accountability to every client of the salon. When settling with a client, you should adhere to the following algorithm: first, money is taken, a check is made and a check is issued, and then change.

All funds can be accounted for in the following ways:

• Z-report by cash register;
• filling in the book of the cashier-operator;
• daily filling of the cash book;
• daily processing of cash receipts.

Inventory also plays an important role in controlling spending. As a rule, it should be given periodically, at least once every 3 months. It is carried out on the basis of the order of the director. This order can be prepared at the beginning of the year, in which it is necessary to determine the members of the inventory commission, as well as the procedure for conducting an inventory. In general, inventory is carried out at the following facilities:

• showcases for the sale of products and goods for home use;
• Main warehouse;
• warehouses of specialists or specialized offices;
• fixed assets in the form of equipment, furniture, tools;
• products that the employee is currently working with.

Computer programs make bookkeeping much easier. . computer accounting has been widely used abroad for a long time, and recently it has been increasingly used in Russia.

For example, software for the management of fitness centers at a cost significantly higher than similar programs for other enterprises. At the same time, they cannot always be combined with other programs, and this is sometimes very inconvenient. Therefore, even if the beauty salon is located in a fitness center, it will need to keep separate records.

The advantage of computer accounting over paper accounting is obvious. This is, first of all:

• speed of operations;
• the ability to view any analytical data for the desired period of time;
• efficient warehouse management and the possibility of conducting "sudden" inventories;
• timely reminder of the need to order consumables;
• maintaining a database of clients, advice in the development of the marketing and pricing policy of the enterprise;
• birthday reminder for clients
• quick and almost error-free settlement of customers after service and purchases;
• operational record keeping;
• handling all the wishes of customers and much more.

In order to achieve good results in business management and increase the return and involvement of each employee, training and specialized workshops for employees should be regularly conducted.

Does a beauty salon need a license?

To answer this question, one should immediately distinguish between two concepts: medical cosmetology services (a license is needed) and aesthetic salon services (a license is not needed).

First, let's look at what services can be provided, NOT having a medical license. A license is not required for the following hygiene and aesthetic procedures:

• haircut, styling, hair extensions and coloring;
• manicure and pedicure;
• eyebrow coloring and shaping;
• coloring and eyelash extensions;
• makeup;
• applying masks;
• aesthetic massage of the face and neck, hands, etc.

To medical cosmetology services that require a license include procedures in which the skin is exposed or damaged, as well as procedures using special equipment and instruments (the so-called hardware cosmetology).

Upon receipt of a medical license It should be noted that there are two different areas in cosmetology - therapeutic and surgical.

Therapeutic cosmetology- these are hardware cosmetic procedures, peelings chemical compounds, various injections, such as mesotherapy and ozone therapy, depilation, procedures using massage techniques and others.

To surgical cosmetology include all procedures that use a surgical method for solving aesthetic problems, for example, getting rid of papillomas and warts, tattooing.

That is why be especially careful when compiling a list of beauty salon services. For example, such a common procedure as depilation should only be carried out with a license. It should be borne in mind that for the provision of cosmetic services without a proper license, the head may be held administratively liable, and in the worst case, when the client has complications, criminal liability arises.

How much money do you need to open a beauty salon

If you plan to open a small salon, then the starting capital should be at least 30 thousand dollars. This amount includes expenses such as registering a business, renting premises, purchasing the necessary equipment, furniture, and consumables. A mid-level salon will cost 10 million rubles or more.

Starting any business from scratch always involves difficulties. It is important to have an idea from the very beginning possible risks. In addition, competitors can crush your business at an early stage. Therefore, it will not be superfluous to get advice from a business creation specialist who will tell you how to open your own business in order to make a profit in the future.

Here are the approximate costs for opening a salon:

• opening a company and obtaining certificates - about 30,000 rubles;
• rent of premises (at least 45 m 2) - about 70,000 rubles. per month. It will be more profitable to immediately sign a long-term lease and pay for a year of rent in advance. If you have enough starting capital, then it is better to immediately buy out the premises, then you will not have to pay rent;
• carrying out repair work (if necessary) - from 100,000 rubles;
• equipment of the working room (armchairs, mirrors, shelves, sinks, dryers, etc.) - from 200,000 rubles;
• purchase of consumables and equipment (scissors, combs, hair dryers, curling irons, cosmetic products) - from 50,000 rubles.

We should not forget about advertising. The cost of it is at least 100,000 rubles. To these amounts also add the fee for cleaning the premises (10,000–20,000 rubles per month) and payment utilities(about 10,000 rubles) per month. Of course, these amounts may be different depending on the region of location (in large metropolitan areas, rent will be more expensive than in the regions), as well as on the individual preferences and capabilities of the future owner of the salon.

Expert opinion

Opening a beauty salon for the sake of money is not worth it - nothing will come of it

Tatyana Agapova,

managing partner consulting company"Business Tools"

If you decide to open your own beauty salon, but are not sure how to do it, then think for a minute. Why is this needed? “Well, how? - you ask. “I want to make a lot of money from this and be successful.” Stop! Check your decision again.

One of the common reasons for closing your business is the reason that sounds like "tired". What does this mean? Only that from the very beginning the beauty salon was created without a true desire to develop this business. And now we have another salon, similar to many others, where there is no unique style, soul and clients.

It must be clearly understood that in order to open your own business in the field of beauty, you must have certain knowledge - in developing a business plan, recruiting personnel - as well as mastering all legal and financial aspects. But all this can come with experience, and professional advice can now be obtained from any consulting company. But only you can bring soul to this business if you do what you love.

Information about experts

Ksenia Kurbeteva, director of the consulting company "Business-Compass", strategic marketing consultant, marketing analytics, operational marketing systems for small businesses. Organizer of the course "Small Business Marketer" for senior students for their subsequent adaptation at enterprises. He has experience in more than 17 different business areas. The main direction is marketing analytics.

Tatyana Agapova, Managing partner of the consulting company "Business Instruments", mentor at the AGAT Youth Entrepreneurship Support Fund, business coach in strategic modeling and business planning, certified trainer in LMA programs ( systems approach to business development through the development of oneself and staff), the author of a distance course for owners and managers of beauty industry enterprises “Beauty Salon Growth Generation”. Experience in projects for the development of enterprises in the beauty, health and sports industry since 2004. The main competencies are in the field of marketing and finance.

Beauty salons are not a completely new niche in the market, but it has recently been gaining popularity at a great speed.

Today, such a business pays off faster because more people are willing to pay for beauty and health (compared to past decades). In order for the business to not only pay off, but also begin to make a profit, you need to choose the right niche, premises, staff, purchase equipment, and conduct a competent advertising campaign.

What are the types of beauty salons and which one to choose?

If you have begun to develop a business plan, while thinking about where to start, first of all, develop a list of services that will be provided by your company. Beauty salons can specialize both in one service and combine several zones or even full-fledged rooms indoors. The number of services provided by one salon can vary from 1-2 to 10-15.

In a modern beauty salon, you can enter the following services:

1. Nail service (pedicure, manicure, extension, gel polish).
2. Hairdressing services.
3. body shaping procedures.
4. Diagnostics and consultations of a cosmetologist.
5. Aesthetic facial care (dermatological services, correction, lifting).
6. Massage room.
7. Solarium.
8. laser medicine.
9. Hydrotherapy.
10. SPA-services (wraps, paraffin therapy, use of scrubs, facial and body gommages, as well as other procedures).

Before opening a beauty salon, you need to decide what services it will provide and in what class it will work.

Beauty salons are also classified by class. There are actually only three main subspecies:

• First: Economy class. Such salons offer a small list of services. Usually this is a hall in which 1-2 hairdressers work, while there is an additional manicure corner / office.

These establishments are located in sleeping areas or places with medium traffic because the rental price is lower there. The corporate design of the hall is usually absent, because in such salons the main thing is a basic neat repair and cleanliness.

• Second: Business class. Such salons offer a wide range of services: pedicure, facial and hair treatments, eyebrow correction, eyelash extensions and / or lamination. Such salons offer a more extensive service than the economy class, but there should still be no more than 5-6 services, since a medium-sized room is selected.

It is important to choose the right location, so business class lounges open in points near supermarkets, shops, big companies (not necessarily the city center or the "red" line). Rent is in the middle range. With proper planning and marketing research, naturally, successful salons this class manages to open in places with high traffic.

• Third: VIP class. Such salons can be wide-profile, i.e. offer a full range of services (facial cleansing, lifting procedures, hair care, styling, hairstyles, makeup, high-class manicure services, beauty parlor, massage, solarium).

At the same time, in the niche of the elite class today there are many highly specialized salons that focus on one service in order to achieve highest quality service. Such establishments include barbershops, manicure / pedicure salons, eyebrow correction rooms, salons that provide permanent makeup services or provide only hairdressing services.

The premises are located in the most passable points of the city in order to make itself known to the masses from the first day of work. The level of service is always on top (customers are offered their own parking, water / coffee, magazines, several TVs). Important elements of elite class beauty salons - branded cosmetic products, careful selection of personnel, corporate design of halls in the same style. Much attention is paid to brand advertising.

The more services you choose for your business, the easier it will be to attract customers. Don't forget that broad specialization brings more responsibility and spending because you need to find a place large area, purchase expensive equipment, and pay salaries to a large number of workers. Besides, a large number of specialization requires obtaining the appropriate permits.

Requirements for the premises

Increased requirements are imposed on beauty salons, so its area, layout, equipment and other parameters should be selected very carefully. A number of rules and regulations for such establishments are regulated at the legislative level, therefore, for each type of service provided in the salon, it is necessary to take into account the norms of SanPiN.

It is important to choose the area, taking into account the number of services that will be provided by the salon:

• For each hairdressing place should be allocated at least 5-7 square meters, and at least 15-20 sq. m.
• In any salon, it is desirable to arrange a waiting area. It can be either a corner with sofas for 3-5 m 2, or a separate room with TV.
• In addition to working areas, it is important to allocate a separate room for the sterilization of instruments, a warehouse for storing inventory and consumables, equip a restroom and a locker room.

It will also be necessary to familiarize yourself with all the requirements of fire authorities, equip the room with high-quality ventilation, install a fire alarm, and develop an evacuation plan in case of fire.

Collection of necessary documents

To start working in the beauty industry, it is important to collect all the necessary permits and documents for the salon. In addition to registering as an individual entrepreneur or a limited liability organization, the salon needs to obtain many permits and licenses from state authorities.

To open a salon, you will need the following documents:

• Permission to open from local authorities authorities.
• Conclusion on compliance with sanitary and epidemiological standards, which is issued by the SES.
• Permits from the Ministry of Emergency Situations confirming that the premises comply with all fire safety standards.

In addition, all beauty salons that offer cosmetic services (massages, tattooing, peeling, etc.) must be licensed. Also, a license must be issued in the case of the purchase of certain types of medical equipment. For salons that offer only manicure and hairdressing services, of course, a license is not needed.

To obtain a license, you need to register the equipment with Roszdravnadzor, confirm the availability of medical licenses for employees, draw up an agreement for the maintenance of equipment, etc.

How to choose the right place for a beauty salon

Create all conditions for comfortable work of the master- the primary task of every businessman who wants to open this kind of institution, because it is important when dyeing hair, and when caring for a face or doing a manicure. In this regard, it is better not to consider an object with small windows or a semi-basement immediately.

It is important to choose the right location for the cabin, depending on its class. Small companies in residential areas can be popular with the versatility and quality of services, as well as the absence of nearby competitors.

Opening a salon near competitors working in similar niches is risky, but possible if you plan to work in different classesX . In other words, here you can bet on elite services and famous masters, being close to inexpensive salons, or offer good quality at a price lower than those of your neighbors in order to get an impressive customer base.

Procurement of equipment and consumables

Depending on the specialization of the salon, the list of necessary equipment will be very different, so it is worth choosing inventory and consumables strictly based on the list of services that will be provided.

For different niches in the field of beauty, you will need certain equipment:

• For hairdresser you will need to purchase a water heater for water, several dryers, infrared devices for some types of dyeing, clippers, hair dryers, curling irons. You will also need cabinets with mirrors for each master, comfortable lifting chairs for clients and separate chairs with sinks.
• manicure parlor takes up very little space, but requires careful organization of space and selection of equipment. It is important to purchase equipment for sterilizing nail files, tweezers, scissors, hardware manicure equipment, UV lamps, foot baths with massage nozzles (if the salon provides pedicure services).
• Beauty parlor requires big investments into the equipment. The more services he provides, the more expensive it will be to open a salon. For it, you need to purchase UV and air sterilizers, equipment for ultrasonic cleaning of instruments, devices for RF-lifting and microcurrent therapy, equipment for non-injection mesotherapy, cosmetic machines, etc.

For any beauty salon, you will need to choose the right furniture and household appliances, buy towels, gloves, cosmetics. Some companies (in addition to services) also sell care products. For these purposes, it is necessary to purchase racks and shelves for demonstration, and in some cases it is also necessary to have refrigerators for storing goods.

Recruitment

Personnel is another factor on a par with equipment, which in no case should be saved. At the beginning of the work of a beauty salon, it is important to select only masters with extensive experience. When hiring, conduct an interview to assess how accurate, responsible, patient a person is, because he will communicate with clients daily. It is important to look at the portfolio of his work.

For cosmetology services, you need to recruit only masters with the appropriate medical education . According to SanPiN, a nurse with an appropriate diploma should work with a cosmetologist.

How much does it cost to open a beauty salon from scratch?

An economy class beauty salon requires approximately about 1 million rubles . This is enough to open a salon for 1 hall, in which only hairdressing and manicure services will be sold. For elite class salons you will need from 10 million rubles and higher.

Approximately for furniture and equipment 200-400 thousand rubles. You also need to purchase towels, supplies and cosmetics. Here the amount actually depends on the specialization of the salon and the brand of cosmetics that you choose. You also need to pay for the rent of the premises, repairs (if it does not suit you or it does not exist).

We advertise the future business to attract the first customers

An experienced marketer can organize a competent advertising company. Despite the fact that the salon requires large investments, it is not worth saving on advertising, because the more effective it is, the faster about clients recognize you, respectively, the business will begin to generate income.

• Flyers and business cards. Printing products are one of the better ways declare itself both in the city center and in a residential area. You can immediately place a list of services and prices on the flyer, as well as offer a discount to everyone who provides such a flyer.
• Social media. Beautiful photos nails, hairstyles, makeup, as well as informational posts on personal care, disinfecting tools and choosing cosmetics will help you find fans right away. Work correctly with hashtags on Instagram, hold VKontakte contests, respond quickly to all questions and reviews.
• Radio, TV, banners. Any advertisement that speaks loudly about your salon will be able to gain a positive reputation faster. Enough short clips or ads on local TV and radio. Banners on billboards can be placed not only in the area where the salon is located, but also at other points.

Risks and mistakes of beginners

The first difficulty that beginners face is the inability to find qualified personnel. Both hairdressers, stylists and manicurists, as well as cosmetologists with a medical education, strive to get into enterprises that have been on the market for a long time, because they have an extensive customer base, and their salary most often depends on this.

If you hire experienced craftsmen to work "at a percentage", be prepared that they will soon be lured by experienced salons, in which 10-20 people come a day. In order for qualified personnel to go to work for you, while remaining in the salon, at first it is worth offering a fixed rate, and not a percentage of each client.

Another significant aspect of the functioning of beauty salons is the well-being of people who live or work nearby. Any crisis (downsizing in an enterprise, closing a company or shopping center where many people worked) will lead to an instant decrease in the number of customers per day.

Beginners when opening a beauty salon make several common mistakes, namely:

• №1. Choose the most compact rooms to save. When choosing a room, it is necessary to take into account not only sanitary standards, but also comfort level which you will reach.

There should be room in the salon for aisles, shelving with cosmetics if you decide to sell them, sofas for the waiting room. There should also be a certain distance between the chairs of the masters, so that the masters and clients do not feel uncomfortable.

• №2. They offer a very wide range of services. Many entrepreneurs want to create a one-stop beauty salon that has just about everything. This simplifies advertising and customer acquisition, and ensures high daily demand in the future.

But in order to open such a beauty salon with all permits and licenses, the purchase of all equipment and the hiring of qualified personnel, you will need tens of thousands of dollars.

• №3. Expect a quick payback. The first months, beauty salons usually do not even go to zero. It takes time to promote the institution, to gain popularity among customers.

At this stage it is important do not skimp on advertising, run groups on social networks, offer discounts and hold promotions that will allow you to reduce the price of services compared to competitors, while attracting attention. A business plan should take into account the costs not only for opening a salon, but also its maintenance without income the first months. Many beginners do not take into account this fact. In this regard, after 2-3 months, there are no funds left to maintain the business.

Beauty salon franchise - to be or not?

A franchise is an easier way for a novice businessman to open his own beauty salon. You get a practically ready-made brand, as well as a corporate style that can be used in interior design and development of promotional products.

Thanks to franchising, you will receive streamlined business processes, while you will be able to use thoughtful marketing strategies, and it will be much easier for the salon to gain popularity because of the well-known brand.

Finally, it is worth noting that the beauty franchise leaves little room for experimentation and/or change. You must strictly follow the brand concept (the price level and the list of services provided are fixed), while it cannot be changed without agreement with the main office.

In addition, some franchises take funds not only for introducing a business to the market, but also a percentage of income. . Since a beauty salon pays off for a long time, such a decision is not always the best choice for a businessman.