Compiling detailed business plan kindergarten, you can easily bring all its stages to life and become a successful owner of a private institution.

Capital investment in business: from 213 000 rubles
Payback period for kindergarten: from 10 months

The problem of lack of places in preschool institutions is familiar to every parent.

In addition, the conditions in which children are kept are often far from ideal.

The level of mistrust is reinforced by periodically appearing reports about emergencies in kindergartens.

All this makes the idea of ​​​​opening a private institution, having previously compiled kindergarten business plan, relevant and popular thought.

Private kindergartens are a great alternative to state institutions and nannies.

It creates the same atmosphere as in a regular kindergarten: the child learns to communicate with others, behave in a group of other people, learns to the routine, masters basic skills.

Often, the organizers of kindergartens are young mothers who did not go to work after the birth of children, but directed their forces in a different direction.

This is a great option as they are especially knowledgeable about the needs of young children and your child will receive a special attention.

However, one should not be under the illusion that opening a private garden in the current conditions of economic instability is a great idea.

Let's pay attention to the statistics of how many Russians will choose state institutions, how many private ones, and how many of them are ready to send their child to sections and circles:

Preparation of documents for the opening of a kindergarten

To open a kindergarten, an entrepreneur must register an LLC or individual entrepreneur.

In this case, you must specify the appropriate type of activity.

For registration legal entity the organizer will have to wait about a month.

After that, there will be a series of checks, thanks to which a license to work will be obtained.

Thus, it is necessary to leave enough time in reserve before the expected opening of the private garden.

The step-by-step process of obtaining a license should also be outlined in the business plan of the kindergarten.

This section will act as an instruction for the organizer of the case, which will help to act quickly and clearly.

An important step in obtaining an activity permit is finding a suitable premises.

It must comply with all sanitary and hygienic standards of work, which you can study on the website of the Ministry of Health.

Choosing a room for a private kindergarten

“A business aimed at satisfying someone's needs usually turns out to be successful; a business aimed at making a profit is rarely successful.”
Nicholas Butler

In those norms for the functioning of a kindergarten, compliance with which is mandatory for obtaining a permit, the requirements for the premises are spelled out in the smallest detail.

Even the dimensions of the rooms and the width of the doorways are specified in them.

For example, in the bathroom:

• the children's room should have four toilet/sink sets specifically for children;
• there should also be one sink for employees;
• the adult toilet should be separate, isolated from the children's;
• the room should have the required number of pots, towels, soap and other things.

Renting in the central area is convenient and prestigious.

But such an arrangement will significantly increase the cost of the kindergarten.

Please note that in 99% of cases, to start operating the premises, you will need to make a solid investment in its repair and improvement.

The main thing is that it is convenient to get to the chosen room. Make sure that there are public transport stops nearby and that the entrance for cars is not blocked by anything.

Kindergarten business plan: staff search

Consider the example of a group of 20 people.

To meet the needs, it is necessary to hire:

• cook;
• nurse;
• nanny;
• educator (2 people).

It is possible for one person to combine several positions.

But in no case should the quality of work suffer from this.

The employee must have necessary qualifications, a certificate from a psychiatrist and have a health book with all the necessary seals.

In addition, with a frequency of 3 years, educators must improve their qualifications in special courses.

Diplomas received should testify to this fact.

Compliance with the requirements will be checked by the relevant authorities.

Owners of private gardens should expect the same treatment as employees of municipal institutions.

Advertising for a kindergarten in a business plan

The first step in advertising a kindergarten is important to take before it opens - creating a website.

He will become the "face" of the garden, so saving on this step is not recommended.

Allocate the necessary amount in financial planning and contact a specialized company.

A qualitative approach is what is necessary for the rest of the details of the advertising image.

Pay a designer to develop a corporate identity and logo.

You will use these materials not only for the site and garden design, but also in promotional products.

Start with internet promotion, free local newspapers.

Place ads in places where your potential congestion target audience- children's shops, sections and circles, playgrounds.

If you do everything right, word of mouth will gradually start.

For such institutions, such a method as an open day works well.

Throw them every weekend after opening, show off your bright advantages over government agencies and be able to attract additional customers.

Financial section of the kindergarten business plan

The financial section is one of the most important chapters in the kindergarten business plan.

Thanks to the calculations, the entrepreneur receives accurate information about how much money will be needed to implement the idea.

These indicators are also important for obtaining investments or loans from sponsors.

Business plan for financing the opening of a kindergarten

Business plan for financing the development of a kindergarten

Before reaching the payback point, all expenses for maintaining the work of the garden and developing the business must be compensated from the reserve - own funds entrepreneur or credit money.

This must be taken into account and included in the plan at the stage of business planning.

Otherwise, a common mistake can happen: the company opens, develops successfully, but after six months or a year, the payback point has not yet come, and the entrepreneur no longer has money for development.

What amounts are we talking about?

Payback period for a kindergarten business plan

To do this, use the analysis of competitors, miscalculation of existing indicators.

In these formulas, much will depend on the number of children that the garden will accept.

Of course, a large group of children (for example, twenty people) in a small kindergarten will make it possible to recoup investments quickly.

On average, this will happen after 10-12 months of work.

To increase income and accelerate payback, entrepreneurs introduce Additional services for parents (for example, various clubs, excursions for children).

You can also try to get support from the state.

We offer you to watch a video example of how it can be designed

private kindergarten:

Risks in the kindergarten business plan

The business plan must have a section that considers potential risks.

This is necessary for the entrepreneur to be more confident and have some kind of guidance in case of unpleasant situations.

And also for investors and banks, who will consider this a sign of a serious entrepreneur who calculates his steps in advance.

It is necessary not only to list options for risks, but also to consider options for preventing these problems and their solution.

Among the risks in the kindergarten business plan, there may be such options:

• few clients - this is the most serious problem that a kindergarten organizer may face at the very starting stage of the business;
• high level of competition;
• the possibility of termination of the contract by the landlord at the most inopportune moment;
• responsibility for the health and life of "wards".

The last point is the most serious.

After all, if something happens to someone else's child in your garden, it will not only worsen the institution's reputation.

And it will lead to administrative or criminal liability!

Create kindergarten business plan it is necessary even if the way to implement the plan is clear to you step by step.

In addition to material for potential investors and creditors, this document will help to calculate all financial movements in advance.

This is very important in order to correct the course of development in time and direct your small business to great success!

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Business plan Private kindergarten. The presented business plan is a project of a private kindergarten "Karusel", which is located in the Sverdlovsky district of the city of Perm, a district of the city of Perm. The objectives of the activity, which will be to provide quality and professional services in the education of our future generation. The approximate profit of this project should be about 100,000 rubles per month. At the same time, the invested funds for the opening of about 470,000 rubles. The project pays off in 4.5 months, which shows the profitability of the project.

This private kindergarten project is promising for several reasons: firstly, the general positive trend suggests that people are able and willing to pay, as long as their children receive the attention that public kindergarten teachers are not able to provide, and secondly , a private kindergarten, although not very familiar to the residents of our city, is already a fairly common phenomenon with the offer of high-quality and non-standard services, thirdly, there are few similar institutions in Perm, which means that the creation of a new kindergarten will attract a lot of people who want to use innovative services.

In our city, there are all opportunities for opening this kind of business. In this period of time, there is a large shortage of places in kindergartens, but people are already ready to buy more expensive attention for their children. The prospect of waiting for vacant places is no longer relevant, the population is ready to spend reasonable money on “love and kindness” for their kids, but, unfortunately, there are no places where they can apply with such a request. Our company is their salvation, if parents have no one to leave the child at home with, they do not have time to study with him, then our kindergarten will be happy to help them with this. We always listen to the wishes of our client, we have a flexible work schedule, qualified employees, and we can find an approach to each child individually.

Industry Description

The first kindergartens in pre-revolutionary Russia were opened in the 60s of the XIX century. In 1914 there were only 150 of them and 4,000 children attended them. Today, in our country, the moment has come for a severe shortage of places for children in preschool institutions, but despite the fact that some parents have the opportunity to place their child in a state kindergarten, they are in no hurry with such a seemingly successful solution to the issue. According to the press service of the Ministry of Education and Science of the Russian Federation, today there are about 47,000 municipal preschool educational institutions in Russia. Parents of the new generation often believe that the quality of child care will directly depend on the amount of money invested. And they are ready to pay: for high-class teachers, good care, healthy food. Even for love and a warm attitude, although they say, money can't buy it.

We don't have many private kindergartens. It is customary to call a private kindergarten a duly registered preschool educational institution that operates in accordance with the law of the Russian Federation “On Education”, has a state license and premises that meet the requirements for a preschool educational institution (as a rule, its own or rented free-standing low-rise building with an adjacent closed territory), which is our project. But there is already a stable demand for them. The main competitive advantages of private gardens are safety, security, and their own closed area for walking.

Characteristics of the planning object

Location plays an important role in this project. The further safety of children, their health, development and popularity of business are also connected with it.

The proposed location of the future kindergarten, st. Sibirskaya next to Gorky Park is a place favorable for the growth and prevention of a growing child's body. As for the premise of the kindergarten itself, it will be previously a personal land plot with a house, 100 square meters with European-style renovation, the rent of which will be:

500 rubles per 1 square meter. It is possible to rent with a subsequent purchase, after covering the losses, further redevelopment is also planned, due to the lack of the number of available rooms for the convenience of organizing life, which will include separate rooms for games and sleep, a medical office, a director's room, a bathroom, a kitchen, dining room, dressing room and hall. Will be equipped, on the territory adjacent to the house, a playground for children.

Detached house, surrounded by a fence, remote from the enterprises of the city, from abundance outlets, is a guarantee of clean and fresh air. This territory and the building standing on it is the most profitable and promising place for arranging a kindergarten, it is not only safe for the everyday life of kids, but will not Negative influence on the locals with the noise and uproar of fidgets. The city park of culture "Gorky" located nearby is convenient for walks and physical development activities with children. Also, it is a convenient location in terms of affordable transportation. The kindergarten is designed to meet the needs of city residents in providing leisure activities for their children. If parents have no one to leave their child at home with, they do not have time to study with him, then our company will be happy to help them with this. Our kindergarten always listens to the wishes of its client, we have a flexible work schedule, qualified employees, and we can find an approach to each child individually. With only 20 children in the group, each is given enough of the attention he needs. The garden has a homely and calm atmosphere. In emergency situations, it is possible to leave the child for the night.

Our company offers a wide range of services to future small clients. Activities and leisure will be carried out according to certain standards from the beginning of the working day - from 9 a.m. to the “last client”, it includes 4 meals a day for kids, games and activities, a walk, daytime sleep, children's free time.

So, meals include breakfast, lunch, afternoon tea and dinner. All products provide for the highest quality, the composition of certain vitamins and taking into account the characteristics of children, the menu is compiled every season.

An obligatory condition for the everyday life of the kindergarten is the daytime sleep of the kids (from 15:00-16:00), which will ensure their good health and favorable development.

A methodology for conducting educational games, circles, physical activity (exercises, sports games) has been specially developed. It is supposed to organize competitions, trips to theaters, to animal exhibitions. Holding children's holidays ( New Year, birthdays of children,) and matinees (as agreed with parents). Joint trips with parents and their children for picnics (optional).

Business concept:

A full range of services is provided - maintenance, upbringing and education. The created company offers a variety of types and forms of services:

1. year-round with flexible work schedule;
2. a wide range of clubs and activities.
3. Aesthetic development - music, dancing, painting, singing;
4. variety of daily routine
5. holding children's holidays and matinees;
6. organization of trips to the puppet theater and drama theater for children's performances;
7. organization of trips to exhibitions of animals and birds.

All this is offered at the request of mothers for their children.

Services will be provided by qualified specialists in their field with sufficient experience in this field. The labor structure will be small, due to their versatility, this will provide a calm and friendly psychological environment for the team, which is favorable for children.

Analysis of the organization's business environment

It is necessary to explore the market from the perspective of customers.

Main consumers of services:

• Residents of the city center where the kindergarten will be located.

On the present stage, In Perm this business underdeveloped. State kindergartens are overcrowded, and the prospect of waiting for vacant places does not inspire hope, and the fact that this institution will provide worthy attention to the child is unlikely. The presented project has every chance of becoming promising and being further developed, since demand in this area exceeds supply.

To more clearly define the target audience of the company, market segmentation is carried out, which makes it possible to:

- more accurately outline the target market according to the needs of the client;

- to determine the advantages or weaknesses of a particular organization for the development this market and promotion of their services;

- more clearly set goals and predict the possibility of a successful marketing program.

To successfully deliver its services, an organization needs to differentiate its customers in order to identify those that could become potential consumers services of this organization.

The market segmentation criteria for individuals are:

social belonging - workers, employees, pensioners, businessmen;

income level - medium, low, high.

Mainly, the services of a private kindergarten will be used by working, high-income (possibly with an average income), as well as businessmen with a high family income. The most attractive features of this project are the flexible work schedule and the individual approach to the child. Those who work, have sufficient earnings and care about the real of their child, in the absence of free places in state kindergartens, will definitely use the services of a private kindergarten.

Marketing plan

In the conditions of market relations, the use of marketing is objectively necessary, since it indicates to enterprises and organizations the most correct ways to improve the efficiency of their activities, focused on the consumer of the services being sold.

Marketing management is the creation of conditions for the work of the firm, under which it can successfully perform its tasks. For this project, this is important, since this is still a developing branch of the service market.

The main goal (Business plan Private kindergarten) of the projected company (kindergarten) is to penetrate the market and subsequently exist in it. The main services of the kindergarten, of course, are education services, and a further range of services is built around them. Therefore, in commodity policy the main emphasis is on the selection of qualified personnel and a variety of leisure activities. This is one of the company's competitive advantages.

Since the demand for parenting services is constant with little seasonal influence (in summer time it goes down), then it is necessary to create advantages over other competitors that have already existed for a long time. To organize a kindergarten, several strategies must be applied:

1. a segmentation strategy that will allow you to find out how many market segments you need to cover when selling services. The adoption of a particular decision depends on the economic importance of individual segments and the behavior of competitors;
2. a strategy for the development and promotion of services, which involves solving growth problems through the production of new services that will be sold in an already developed market;
3. innovation strategy, which involves the creation of new services.

Compared to its competitors, the garden occupies a stable position in the market. The company being created needs to carry out a number of measures to improve the quality of services and win the sympathy of customers. Friendly treatment of clients wide range of offered services, high quality of services - all this will undoubtedly win the sympathy of customers.

So, with the help of segmentation, the needs of consumers are better met. Knowing the client's reaction to the services offered allows you to more effectively allocate funds allocated for marketing in accordance with the market situation. When implementing an innovation strategy, it is possible to attract additional customers by creating new services. However, their implementation is associated with certain risks. The possibility of such a risk can be reduced by long-term planning in the field of the emergence of new information with constant contact with consumers.

The new policy should be carried out taking into account that the price of services does not exceed the level of prices that provide these services at a competitive level. The decisions made in the field of pricing is important when marketing strategy firms.

Promotion of services to the market involves a combination of various activities to bring information about the merits of the services offered to potential customers and stimulate them. Methods for promoting services to the market include: advertising, sales promotion, public relations, personal services. Depending on the goal pursued by advertising, one of the possible directions related to the formation of a positive image of services in the client, the definition of the image of the organization, the promotion of consumption and the desire to attract the client can be used.

It should be noted that advertising is very closely related to the process of establishing the image of the kindergarten. The purpose of advertising is to inform potential customers about the opening of a new educational institution, to form a positive opinion about the kindergarten, as well as to attract a large number of customers. The advertising budget for the first time of work will be about 10,000 rubles. These funds are planned to be spent on placing advertising booklets in places with a large concentration of parents with children.

Demand generation is about informing a potential client about the existence of certain types of services that would satisfy their needs today.

One of the difficulties of organizing a project is finding suppliers finished products and building strong relationships with them. When concluding a supply contract, it is necessary to take into account all possible cases of supply failures or their implementation improperly, as well as the responsibility of the parties.

Production Business Plan Private Kindergarten

Places will be equipped:

• for developing activities and free games (toys, stationery, teaching aids, children's furniture and equipment); plus workplace with musical instrument, toys and equipment for physical activities and outdoor games;
• for sleeping (beds, bed linen at least 2 sets per child),
• for storage of outerwear and change of clothes (individual lockers, children's sofas),
• for eating (dishes, cutlery, furniture);
• for sanitary and hygienic procedures (pots and / or toilet bowls, towels, household items).

• dining room (cooking utensils, Appliances, furniture.);
• medical office (furniture, special furniture and medical equipment, medicines and appliances, refrigerator, overalls, etc.)

The purpose of this company as commercial organization is, first of all, making a profit by providing services for the upbringing and education of preschool children.

In the next phases it is planned:

• through advertising, to achieve fame and popularity of the organization, becoming a children's institution of the highest level of development and service for children, to educate a comprehensively developed and physically strong personality of the child of today's New and difficult times;
• ensure a large and stable attendance of the kindergarten by customers for a year;
• win the trust of their customers by providing quality services;
• for 5 years to acquire a land plot and a house in the private ownership of the company;
• become a sustainable organization in the market for these services.

Achieving the set goals will be the key to further successful and profitable existence in the market.

Organizational Business Plan Private Kindergarten

This project is related to the provision of services. Consumers will mainly be families with medium and high incomes. At the stage of formation, the company assumes sole ownership and registration as an individual entrepreneur. A registered institution is subject to mandatory registration with the tax authorities (with the assignment of a TIN - taxpayer identification number). Also, it is necessary to obtain a license to open such an institution, this is a very costly and troublesome procedure. Let's estimate the costs of this procedure:

• conclusion of the Fire Service (issued free of charge, but subject to all fire-fighting requirements, including: fire alarm; per month, equipping it with fire extinguishers - 20,000 rubles).

Total: about 20,000 rubles

Assistance in the correct and competent execution of all necessary documentation will be provided by lawyers and law firms.

The labor resources of the organization are the main resources of each company, the quality of the selection and the efficiency of the use of which largely determine the results of the organization's activities. At the level of an individual organization, the term “personnel” is often used instead of the term “workforce”. Under the personnel of the organization it is customary to understand the main (full-time) composition of the employees of the company.

Since our company is designed to serve only 20 children, the composition of the staff will be small.

The following organizational structure is proposed for the implementation of this project:

The above structure of personnel management can be attributed to linear. It allows the director to quickly manage the work of the kindergarten and is in the know.

The head of this kindergarten is the director, who is also Chief Accountant. Specialists - kindergarten teachers. To service personnel include: a security guard, a nanny and a nurse.

1. Director.

It is an independent unit of the company. So is the chief accountant of the kindergarten, due to the small amount of work.

- organizes all the work of the kindergarten;

- carries full responsibility for his condition and condition labor collective;

- represents the organization in all state instances and higher institutions;

- manages the property of the kindergarten;

- issues orders for the organization in accordance with labor law;

— hires and dismisses employees;

- maintains tax records;

— carries out economic planning;

- negotiating with suppliers of baby food;

- Responsible for the smooth running of the company.

The director's working day is 10 hours without a break and 9 hours with a break (from 12:00 to 13:00). Working schedule - every day, taking into account the presence of children. Possible to work in holidays, depending on volume financial work at kindergarten.

The director's vacation is carried out in accordance with the schedule of the kindergarten and its further development (it is possible to work in the kindergarten in the summer), then the vacation (which is 1.5 months) will be divided into weeks and carried out in agreement with the staff.

The salary of the director of the company will be accrued according to the time-based system of remuneration (piecework simple system), based on the salary for the actual hours worked.

The cost of an hour of the director's work is 150 rubles.

The average month is 24 days

The average salary per month will be - 150*10*24= 36000

Depending on the number of working days, the director's salary will vary.

2. Educator .

(part-time music teacher)

Age from 30 to 47 years (female). Without VP. Preferably have your own children. A minimum of 7 years experience in this field is preferred. Must have the highest qualification category of a teacher primary school. Must have a diploma of graduation from the music school of the piano department.

Its functions include:

- care and feeding of children;

The working day of the teacher is 10 hours (from 9:00 to 19:00). The work schedule is 12 working days a month. It is possible to work on holidays, if there are children. The call is expected to non-working days to replace another educator (payment in the 2nd size). Vacation is 1 month per year (most likely in the summer).

The teacher's salary is calculated according to the time-based wage system (time-based bonus system), based on the number of hours worked.

The cost of an hour of work is 100 rubles. + 40 rub. as a music teacher

The average salary per month without a bonus will be - 140 * 10 * 12 \u003d 16,800 rubles.

3. Educator.

(part-time art teacher)

It is subordinate to the director. He is a specialist in educational activities.

Age from 30 to 47 years (female). Without VP. Preferably have your own children. A minimum of 7 years experience in this field is preferred. Must have the highest qualification category of a primary school teacher. Must have a high school diploma.

Hired by personal interview.

Its functions include:

- conducting music and singing lessons with children;

- conducting educational and training sessions;

— child safety control;

- care and feeding of children;

- organization of trips and walks;

- organization and holding of festive events;

- collection Money on excursions, exhibitions, etc.;

— carrying out parent meetings;

- notification of parents about the condition of their children (in emergency situations).

The working day of the teacher is 10 hours (from 9:00 to 19:00). The work schedule is 12 days a month. It is possible to work on holidays, if there are children clients. A call is provided on non-working days to replace another educator (payment in the 2nd size). Vacation is 1 month per year (most likely in the summer). The teacher's salary is calculated according to the time-based wage system (time-based bonus system), based on the number of employees worked. The cost of an hour of work is 100 rubles. + 40 rub. as an art teacher

Number of working days in a month - 12 days

The average salary per month without a bonus will be - 140 * 10 * 12 = 16800 rubles.

Depending on the additional working days, the teacher's salary will vary.

4. Babysitter.

It is under the control of the teacher. Hired and approved by the director.

Age from 20 to 40 years (female). Without VP. Mandatory presence of secondary specialized education (region of methodological education). The presence of such qualities as: accuracy, diligence, attentiveness, goodwill.

Hired by personal interview.

Its functions include:

— sanitary processing of premises;

- cleaning and making beds

- washing and ironing baby bed linen;

- cooking lunch and dinner daily;

- assistance in the organization of children to the educator.

The working day of the nanny is 9 hours (from 9:00-18:00). Work schedule 12 days a month. It is possible to work on holidays (on the call of the authorities), payment in the 2nd size.

Vacation is 1 month (optional).

The salary of a nanny is calculated according to the time-based wage system (time-based bonus system), which is based on the number of hours worked.

The cost of an hour of work is 90 rubles.

Number of working days in a month - 12 days

The average salary per month without a bonus will be - 90 * 9 * 12 = 9720 rubles.

Depending on the additional working days, the nanny's salary will vary.

5.Med. sister.

It is subordinate to the director. He is a specialist in medical practice.

Age from 27 to 50 years (female). A minimum of 2 years experience in this field is preferred. A high school diploma is required.

Used for personal interviews.

Main functions:

- management of medical cards on the state of health of the child;

- providing, if necessary, PHC;

- Vaccination of children against diseases.

Working day med. sisters is 6 hours (from 10:00-16:00). Working schedule20 working days per month. Able to work on holidays, on call from superiors.

Vacation is 1 month per year (optional).

Medical salary. sisters are accrued according to the time-based wage system (a piecework simple system), based on the number of hours worked.

The cost of an hour of work is 85 rubles.

Number of working days in a month - 20 days

The average salary per month will be - 85 * 6 * 20 \u003d 10,200 rubles.

Depending on the additional working days, the salary of the honey. sisters will change.

6. Guard.

It is subordinate to the director.

Age from 30 to 40 years (male). Without VP. Strong physique. Hired by personal interview.

Its functions include:

– protection of the building of the kindergarten and the territory adjacent to it;

- report the presence of harm to the director of the company.

Working hours are 12 hours (06:00-18:00). The work schedule is 15 days a month. Vacation - 1 month (optional).

The salary of a security guard is calculated according to the time-based wage system (a simple piecework system), which is based on the number of hours worked.

The cost of an hour of work is 60 rubles.

The average number of working days in a month is 15 days

The average salary per month will be - 60 * 12 * 15 = 10800 rubles

Depending on the number of days in a month, the salary of a security guard will vary.

7. Cook

Woman, 25-50 years old. Without VP. Work experience is desirable.

Hired by personal interview.

- Cooking breakfast, lunch, afternoon tea and dinner.

The working day is 8 hours (from 9:00-17:00) daily. Vacation - 1 month (optional). The cook's salary is calculated according to the time-based wage system (simple piecework system), based on the number of hours worked.

The cost of an hour of work is 90 rubles.

The average number of working days in a month is 24 days

The average salary per month will be - 90*8*24=17280

Depending on the number of days in a month, the salary of a cook will change.

At the end of each month of work, it is planned to evaluate the results of activities and possible incentives.

Financial Business Plan Private Kindergarten

The presented business plan is designed to be implemented exclusively with the use of own funds.

Main initial costs:

In addition, baby food can be included in the consumables. Our project involves the maintenance of 20 children, about 72,000 rubles will be spent on food per month. excluding price increases for groceries and shipping.

TOTAL: about 427,000 rubles. to get started.

After the work carried out, the premises will fully comply with the requirements of the Sanitary Norms and Rules for preschool institutions and the educational program, places will be equipped:

1. for developing activities and free games (toys, stationery, teaching aids, children's furniture and equipment); plus a workplace with a musical instrument, toys and equipment for physical activities and outdoor games;

2. for sleeping (beds, bed linen no less than 2 sets per child),

3. for storing outerwear and change of clothes (individual lockers, children's sofas),

4.for eating (dishes, cutlery, furniture);

5. for sanitary and hygienic procedures (pots and / or toilet bowls, towels, household items).

In addition, workplaces will be equipped in the garden to accompany children:

6. dining room (cooking utensils, household appliances, furniture, etc.);

7. medical office (furniture, special furniture and medical equipment, medicines and appliances, refrigerator, overalls, etc.);

8. director's office (furniture, office equipment, office, etc.).

Main financial indicators:

The price of the service is designed for consumers with high income and stable income.

The beginning of the work of the future kindergarten - September 2010. A round-the-clock operation is possible, at the request of parents, as well as work in the summer. Payment for services monthly, plus certain types services (clubs, trips to the theater, etc.)

So, based on the presented calculations, we can conclude that the presented kindergarten business plan is profitable and possible in real implementation.

State Schedule.

Income and expense report plan

Cash flow statement

Cash flows. (probable)

I use a simplified taxation system (how to calculate sales tax)

In 2011, the simplified tax system \u003d (5280000-3909240) * 15% \u003d 205704 rubles.

Cash flows. (pessimistic)

Cash flows.

Operational plan report (per year)

NPV (50%)=202579

NPV(130%)= -16409

Break-even point natural = 313720/22000 = 14 children.

Payback period=427000/944360=0.45 i.e. 4.5 months.

Safety margin=440000-14/440000*100%=99%

Risk assessment

The risk in business is the probability that the company will incur losses and losses if the planned event (management decision) is not implemented, and also if miscalculations or mistakes were made in making decisions. management decisions. Factors affecting entrepreneurial risk can be divided into two large groups: macroeconomic and microeconomic.

In this project, the following possible risks can be identified:

There has long been a shortage of places in public kindergartens in Perm, the city residents have no choice but to wait for vacant places, or hire nannies for their children. The way out of their current situation could be private kindergartens. They either do not exist, or they are of poor quality or do not have a license at all. There is no need to talk about the competition of this project. It cannot be argued that in larger cities (in Moscow, St. Petersburg, etc.), this industry has been successfully developing and flourishing for a long time, but unfortunately it has not yet found its proper place in our city.

Nevertheless, in order to be afloat and be able to compete with municipal gardens, it is necessary to carry out activities in the field of advertising and improving the quality of service, using their strengths: such as the novelty of the services offered, different from those of competitors and high quality of the services provided, obtained due to the high-quality organization of activities and highly professional personnel. chief competitive advantage private garden, is the safety of children and more serious control over each of them, due to the small size of the group.

A business plan is a document that plans to create new company, reflecting the state of its affairs, the direction of activity and ways to achieve its goals.

To draw up a business plan for a private preschool educational institution, you need to analyze the service market in your city, study the documents for doing business, do financial planning, taking into account local prices, the necessary costs for staffing, purchasing furniture and advertising the institution.

Required documents

In recent years, the demographic situation in Russia has been positive. Thanks to the maternity capital program and improved health care, the birth rate increased, which caused problems with the number of places in kindergartens. Public educational institutions for preschoolers are built too slowly compared to the rate of population growth. Some children do not even have time to wait for their turn to school. Therefore, private gardens are becoming more and more popular both in large metropolitan areas and in small towns.

Requirements for an entrepreneur differ depending on the type of institution being opened. In total, there are two options for the legal implementation of such activities:

• IP (individual entrepreneur). as it, you will be able to provide preschool education. The advantages of such a person are ease of registration, no need to license a kindergarten, simplified taxation and Accounting. You can register as an individual entrepreneur if you do not plan to hire other teachers. Employ cleaners, cooks and other non-workers educational activities, IP is possible.
• Other types of legal entities(for example, NOU - a non-state educational institution) also provide the opportunity to create a kindergarten. But they need a special license. At the same time, LLC, PJSC and NAO can only engage in leisure and developmental activities that do not qualify as preschool. It does not require a license.

Documents required to obtain a license from the Department of Education:

• A copy of the charter of the educational institution (with the specified type of educational institution, founders, types of activities carried out educational programs, management structure);
• A copy of the decision on its creation;
• Business plan;
• A document confirming tax registration;
• Educational program, including information on the number of children studying, the staff of teachers;
• Copy of the lease agreement;
• Copies of the conclusions of the SES, fire inspection and Rospotrebnadzor;
• Information about the material-technical base of establishment.

Financial plan

When developing a financial plan, you should focus on current prices and average wages in this locality. You should also include unforeseen expenses, for example, fines from SES or unexpected repairs.

Approximate budget planning (list of income and expenses) for a year for a large kindergarten with about 50 children.

Starting costs:

• Costs for paperwork and licensing - from 5 thousand rubles;
• Capital or cosmetic repairs - from 200 to 400 thousand rubles;
• Fire alarm - installed for 40-60 thousand rubles, its further maintenance - 100 thousand rubles. in year;
• Conclusion of a contract for protection with the appropriate company - from 110 thousand rubles. monthly;
• Furniture, household appliances, plumbing, utensils and office equipment, etc. - from 500 thousand for an apartment-type kindergarten for 20 children to 4 million rubles for a large private institution.

Current (average) costs:

• Rent - around 400 thousand rubles. per month (excluded when the building or apartment is owned);
• Utilities - 90 thousand rubles. per month;
• Meals - from 5 thousand rubles. monthly per child or employee;
• Consumables (paper, paints, other necessary for children's creativity) - about 50 thousand rubles. per month;
• Staff salaries from tax collections- 1 million rubles;
• Advertising - from 100 thousand rubles per month.

Revenue:

• Payment for the child's stay per month (from 5 to 25 thousand rubles, depending on the city), which is multiplied by the number of months of work per year;
• Income from additional paid educational activities.

Be sure to take into account the format business relations with parents. To do this, the easiest way is to draw up a contract form for clients. It should take into account both the educational and leisure services provided, the cost of the stay of children, the conditions for terminating the contract, and all the small details (for example, the possibility of using photographs of children for advertising purposes).

Learn more about the process of opening and running such a business in the following video:

Requirements for the premises

In an urban environment, it is easiest to equip a kindergarten in an apartment. Also a good option would be to buy several apartments on the ground floor, combine them and equip a separate entrance. At the same time, according to SanPiN up to 80 people can study in the kindergarten. You can attach a room to an apartment building or a simple residential building. In such an institution it is permissible to place up to 150 preschoolers.

A separate building has the most advantages. Even with maximum height in 2 floors, preschool education can be received here up to 350 children. Organized own playground and park area will attract many parents. If possible, it is better to equip the pool. Very few kindergartens can afford it, and the demand for such institutions is much higher. There are several ways to get a building suitable for SNiP in the city:

• The easiest is to rent premises from the state preschool. It will fully comply with the requirements of the SES and the fire service, and have a suitable layout.
• An alternative is to buy a finished building and partially rebuild it to fit the needs of the garden.
• The most costly way is self-construction of the premises. At the same time, you can decide for yourself about the need for a gym and a swimming pool, the size of the green area around. But in the last two options, the investment may not be justified, which will lead to bankruptcy.

Territorially private garden best located in areas with new buildings. Many young families buy housing there, and one kindergarten per quarter provided for by the project is always not enough. In addition, in new houses, the first floors are designed for rent by legal entities, which solves the problem of finding premises.

Repairs must be made in accordance with fire safety and sanitary standards. The paint on the walls is required to be moisture resistant and non-flammable (for example, oil is prohibited). The minimum ceiling height is 3 meters. Emergency evacuation exits and a fire alarm system are required. When calculating the area of ​​​​the room, one should take into account the requirements for which at least 6 square meters every child must be provided for.

The situation of a preschool institution depends on the number of children studying in it:

• For each child you need: a locker for things, a bed (it is convenient to use bunk or folding models), a table with a chair, 2 sets of bed linen, a sufficient amount of dishes.
• The kitchen must be equipped household appliances(stoves, refrigerators, dishwashers), plumbing fixtures and other furniture.
• Each room needs curtains, carpets, cabinets for toys, stationery and manuals, a free play area where children can play active games to relieve stress.
• Separately purchased equipment and medicines for medical office, equipment for the gym, fully equipped swimming pool.

Facility staff

Employees must have employment and medical book(the latter for the safety of children). Profile (pedagogical, psychological or medical) education, as well as work experience is not required. Often mothers who are on maternity leave are arranged as nannies. This is beneficial to both the management of the institution and the mothers themselves. The latter usually receive a place for their child and discounts in paying for his stay, while the administration receives employees with experience in caring for children and love for them.

On average, the staff of a preschool educational institution may include:

• educators (in groups of private institutions usually there are up to 10 children, for which 2 educators and 1 assistant are required);
• nannies or caregiver assistants;
• sports teacher;
• music teacher;
• invited caregivers to provide additional services;
• medical workers;
• manager;
• cleaning woman;
• Methodist;
• psychologist;
• speech therapist;
• several cooks (depending on the number of children);
• security guard;
• street cleaner;
• handyman.

Marketing plan

Advertising a private kindergarten should be in places where potential customers gather: in children's clinics, on playgrounds, in shopping malls. To do this, you can order banners or distribute leaflets. Announcements in the local newspaper or on parent forums also help spread the word about the institution quickly. You can send brochures to the residents of this microdistrict at home, indicating the advantage of the proximity.

Unique developmental and wellness programs, the presence of a swimming pool and a gym, the possibility of observing a child's diet or a special bias will surely distinguish your kindergarten from others. Relevant for busy people who cannot afford a nanny will be the opportunity to leave the child for the night or on weekends in unplanned situations.

Profitability and payback periods of business

With rental space and low start-up costs, a private garden starts to pay off in a year and a half. When buying and / or overhauling a building, a business can pay off only after a few years, but the revenue will be higher, because the rent will be eliminated.

Profitability depends on the number of customers:

• a small kindergarten with 10 children brings about 50 thousand rubles every month;
• 25 children in an institution with additional educational services bring already 150 thousand rubles of income;
• a large kindergarten with more than 100 children can generate more than 500,000 rubles of net income per month.

Experienced parents understand that a lot depends on the education of the child, and the foundation for quality education is laid even in kindergarten. Today in public institutions there is overcrowding of groups. In addition, educators rarely use modern methods early development. For this reason, many parents prefer private institutions. This creates a good niche for development profitable business. In this case, you will need good ideas for a business plan, necessary documentation, personnel and premises.

Small groups and modern equipment - the advantage of private kindergartens

Legal registration of a private kindergarten and a list of required documents

The educational sphere in our country has always been state-owned, therefore, when opening a private educational institution, its owners will face the problem of obtaining various permits and licenses. Open a preschool individual, individual entrepreneur or legal entity.

If a preschool institution is opened by a legal entity, it must be registered with non-commercial form. Application for registration is considered 1 month. After that, the work is coordinated with various authorities, tax, off-budget funds, organs state statistics. To be eligible to open a day care center, you must obtain a license issued by the Department of Education.

Required documents for mini-garden:

• treaty room rental;
• charter;
• the program according to which the children will be educated;
• documents confirming the availability of the necessary training materials;
• detailed data on the number of staff and children;
• certificate from the tax service;
• certificate from the fire service;
• a certificate from the sanitary service, which indicates that the requirements of SanPiN are observed in the room.

Obtaining a license to open a home kindergarten is not easy. However, the operation of such an institution without proper documentation may lead to criminal liability.

Many organizations are trying to operate without a license, positioning the home kindergarten as a learning center. However, an unscheduled problem can cause serious problems, up to serious fines, kindergarten closures, and even criminal penalties.

Requirements for the premises

One of the most difficult tasks is finding the optimal premises. It must comply with the following standards:

• for each child in the kindergarten there should be at least 6 square meters. square meters;
• at least three zones should be equipped: a play area, a bedroom and a dining room;
• moisture resistant materials should be used to cover the walls;
• the height of the ceiling and window sills must comply with the norm.

A private kindergarten as a business can also be organized in an apartment. However, according to the law, premises from the housing stock cannot be used for private business. In addition, it is almost impossible to comply with all the conditions in the apartment.

Private preschool educational institutions should be located in a separate and protected area

To ensure group accommodation, it is recommended to rent a separate building. An excellent option would be to rent an unused public kindergarten. In this case, the building already meets all standards, so all that remains is to make repairs and purchase the necessary furniture, utensils, toys and educational materials.

Necessary equipment and furnishings of the kindergarten premises

The list of what is needed to open a private kindergarten must be continued with the appropriate equipment and furniture. In this case, it becomes necessary to purchase the following:

• tables for food, activities with children and creativity;
• small chairs;
• beds;
• lockers in the locker room;
• pillows and blankets;
• bed linen and towels;
• utensils for eating and cooking;
• food preparation and storage equipment;
• washing machine;
• sport equipment;
• toys;
• educational and children's literature;
• stationery;
• goods for creativity.

At the same time, furniture should be hypoallergenic, pillows and blankets should be made of silicone, and toys should be safe and modern. Materials for creativity and learning should be consistent with the curriculum.

The main requirement for equipment and furnishings is a modern appearance, bright colors and environmental friendliness

A business plan for a private kindergarten may include not only a monthly fee, but also a one-time entry fee. This will allow newly opened establishments to receive the necessary amount for the purchase of inventory, as well as cover all costs and quickly gain a foothold in the market.

Catering is one of the most important factors. In kindergarten, meals can be 3-5 times a day. The nutritional requirements of children are the first thing prospective clients look at when looking for the best preschool for their child.

Catering in a private kindergarten

Food should be healthy and complete, so saving on it will not work. In order to increase the revenue and income of a private kindergarten, it is recommended to prepare questionnaires for parents on the nutritional requirements of their children. This will allow you to prepare food for children based on their preferences.

High-quality recruitment

When solving the problem, special attention should be paid to the selection of personnel. Employment of educators and cooks should be carried out even at the stage of opening the institution, because the quality of the work of a private kindergarten will depend on the staff. Experienced professionals know how to build good relationships with children, as well as win over parents.

When planning a small business, consider that for every four three-year-olds, one member of staff is required. If this is a group of ten children, then one nanny and two educators are required for its work. At the same time, educators must have the appropriate education, and all staff, including cooks and nannies, must have a health book. If the kindergarten has several groups, then an additional cleaner may be required.

A home daycare business plan can be designed to provide maximum return on investment. In this case, the nanny can perform the duties of a laundress and cleaner. To provide additional income, it is recommended to find a choreographer, English language, music. Do not forget about medical worker. It is unprofitable to hire a nurse separately, so it is better to sign an agreement with a reputable ambulance.

The presence of additional classes in a private preschool institution is the path to a successful business

How to open a family kindergarten: a marketing plan

Due to the fact that the big cities are overcrowded and many are in need of kindergarten services, it seems that competition between private educational institutions is absent.

However, in recent times Dozens of new establishments open every year. In order not to think through advertising on your own and ensure a rapid increase in income, you can consider acquiring the best franchise. Open The educational center a franchise will be easier, but in this case, additional costs should be added to the plan.

To attract customers, you can place ads on social networks, order advertising in windows and on transport. You also need to come up with additional benefits. For example, it can be delivering children home or additional classes.

Profitability and payback of a private kindergarten

Without an accurate calculation of all data on income and expenses, it is difficult to calculate how much it costs to open a kindergarten. When renting a room, opening a kindergarten will include the following costs:

• obtaining permits;
• repair;
• buying furniture;
• purchase of bedding;
• purchase of household appliances;
• Internet connection and communication services;
• purchase of toys, educational materials, stationery, goods for creativity.

The initial costs are approximately 500-700 thousand rubles.

A business expense calculator should also include monthly expenses. These include:

• rental fee;
• communal payments;
• staff salaries;
• food costs;
• additional expenses.

Thus, the monthly fee is approximately 400 thousand rubles. If the kindergarten is attended by 20 children, the monthly income will be approximately 500 thousand rubles. This will make the total profit equal to about 100 thousand rubles, so the opening of the institution will pay off somewhere in a year, taking into account the fullness of the kindergarten.

As already noted, private kindergartens are becoming more common, especially in large cities. Places in the usual municipal kindergartens are sorely lacking, and not every family can afford to hire a nanny or governess. In addition, do not forget that the child needs communication in the children's team. For many, there is only one way out - to send the child to private kindergarten.

Business plan for a private kindergarten

Opening a private kindergarten, as well as the process of raising a child, is a very difficult and rather troublesome business due to the difficulties in obtaining permits and other restrictions (in particular, the requirements for the premises of a kindergarten).

The first step on the way to a private kindergarten is the registration of a legal entity and the selection of a room that meets all standards, the area of ​​\u200b\u200bwhich will directly depend on the number of children in the kindergarten. According to sanitary standards, one child should have at least 6 square meters. meters of area.

If we are talking about a large project, then the best option would be to rent the premises of the former state kindergarten from the local authorities. In this case, you will not have to pay for the refurbishment of the premises, since such a building already has a kitchen, halls for sports and music, bedrooms, etc.

When it comes to creating home kindergarten, then you should have a fairly spacious, bright room with a separate room (at least one) for children. Usually, a room is rented for a small private kindergarten. This may be an apartment, a cottage or renting a suitable area in any existing educational institution. For example, renting a four-room apartment will cost an average of 40-60 thousand rubles per month.

To obtain license for educational activities, you will need to develop educational programs, provide information about the teaching staff, obtain conclusions on the suitability of the selected premises from the SES and firefighters.

A private kindergarten should be equipped with special children's furniture, equipment for sports and recreational procedures, fire alarms.

Kit necessary equipment for the organization of a private kindergarten includes special children's furniture, toys, sports equipment, dishes, kitchen equipment, bedding, medicines, stationery, teaching aids, etc. The total cost of equipment for a group of 15 children can be from 300 thousand rubles.

Of course, in a private kindergarten (unless we are talking about a home group), qualified teachers are required.

In addition, you must take care of medical care your little visitors and a balanced diet. Be prepared for the fact that these positions will be controlled quite tightly.

In addition to the above organizational issues, Your private kindergarten business plan must include all the necessary financial calculations, which will be different in each case.

To necessary costs should include:

1. the cost of buying or renting a property,
2. the cost of repairing the premises (if necessary),
3. the cost of the necessary equipment and inventory,
4. Communal expenses,
5. staff salaries,
6. food expenses,
7. laundry and general expenses.

The income will differ depending on the services and conditions of a particular private kindergarten. It is one thing if you draw up a business plan for an elite private kindergarten, and quite another is a small kindergarten for a group of 5-7 children of your friends and neighbors.