A flyer (from the English flyer or flier - a flyer) is an effective, cheap way to quickly and massively advertise. By attracting a consumer audience, it contributes to the expansion of the sales market; allows you to quickly inform about upcoming events, promotions, discounts, receipt of goods, etc.
As a rule, flyers have the form of a small leaflet, often colored, double-sided, and contain information about planned events; sometimes give the right to a benefit or discount. The main goal of their distribution is to attract the largest number of interested parties in the shortest time. The creation of flyers, as promotional printing products, makes it possible to reduce the cost of holding promotions, marketing campaigns. Allowing you to briefly and informatively present information, they are in demand among companies in various areas of the market (shops, nightclubs, beauty salons, cinemas, etc.).

where to start when creating a flyer

Scheme 1. Preparing to create a flyer

Depending on marketing functions, distribution features, nature target audience, flyers can be:
fashion - they are created more often in color on high-quality thick paper, sometimes they are subjected to post-print processing;
informational - in the manufacture, priority is given to the maximum accessible presentation information.
They may contain various information about prices, product benefits, etc. Often they are a pass to an event, a coupon for a benefit or a discount, they are exchanged for a certain service or product.
It is important that the flyer matches its content, purpose, place and method of distribution, and the interests of the target audience. This should be reflected in the choice of the format of products, their color, design.

How to choose the paper size and type

• A6 (105x148 mm);
• A5 (148x210 mm);
• 1/3 A4 (100x210 mm).

What are the secrets to successful content and design

1. Clear, catchy title. It needs to be concise, contain understandable words (without complex, difficult to pronounce, poorly remembered terminology) and reflect the main essence of the product.
2. Long texts should be avoided. They tire, require careful reading and waste of time, which is not always convenient (for example, when distributed on the street, when a person is passionate about his own business). It is recommended to use short, easy to understand sentences.
3. The use of graphics must be thoughtful. Illustrations should complement the text, contribute to its correct understanding. Pictures should be placed in such a way that they do not interfere with reading, do not tire the eyes.
4. It is advisable to highlight the main proposals. The consumer needs to immediately see their benefit, this will serve as an incentive to study and use the flyer.

Scheme 2. Features of design development

Except general rules design, it is important to take into account the specifics of the target audience. Products should be not only informational, but also outwardly interesting to the consumer. This matters for the choice of color, graphics, overall design style.

What determines the choice of printing option

• circulation;
• print color;
• desired production time;
• the need for individual changes.

There are many different ways promotion of goods or services. Some of them cost a lot. So, you will have to shell out a round sum for placing your poster on a billboard or broadcasting a video on television. Of course, not all organizations, firms and shops can afford such costs. That is why perhaps the most popular method of promotion is the distribution of special promotional materials - bright and enticing leaflets.

What is a flyer

A leaflet is a paper product, usually A5 format, which contains information about the promoted product, service, special promotions or discounts. As a rule, such flyers also contain catchy color images, company logos, brand names, etc. Leaflets can have a variety of forms and content, depending on the wishes of the entrepreneur and the specialization of a particular organization, company or outlet. Such advertising materials, as a rule, are handed out to passers-by, distributed by mailboxes or glued to special advertising stands.

Pros and cons of flyers

1. Low cost. Compared to other types of advertising, leaflet printing costs entrepreneurs very little. However, remember that if an advertising agency already offers a very small price for such a service, you should check the quality of the products before you receive a finished batch.
2. Availability. In fact, such promotional materials can be made at home by printing them on a regular printer. However, it is still better to entrust this task to professionals who can not only design and print leaflets, but also process them correctly after printing.
3. Ability to reach a wide audience. Leaflets can be distributed almost anywhere, near metro stations, shopping centers and complexes, leave them in mailboxes and under the car wipers.
4. Small size and compact. These promotional materials are also good because after a person reads the text, he can put the leaflet in his bag or pocket. Of course, the consumer does this only if he is interested in the offer. Otherwise, the leaflet will most likely go to the nearest trash can.
5. Manufacturing speed. If you urgently need an advertising campaign, you can order leaflets from an advertising agency, and then properly organize the work of promoters. This will be enough to distribute advertising material throughout the city within one day. However, for this you need to ensure that your employees do not violate the established rules.

However, leaflets have their drawbacks, namely:

1. Considerable volume preliminary work. If you do not complete all required preparatory stages, do not pay due attention to design, layout, printing features, you will not get a quality product, and an attractive appearance is the key to the effectiveness of a leaflet.
2. The inefficiency of leaflets as an independent advertising tool. To prevent flyers from being sent to the trash immediately upon receipt, it is better to accompany their distribution with music, give promoters a special form with the logo of the company or outlet. In other words, flyers need to be supported in other attention-grabbing ways as well.
3. Lack of information. The need to quickly "hook" the attention of the consumer greatly affects the size and content of the message. So you can't describe your offer in detail, but it's a sacrifice that will have to be made anyway.
4. The quality of the staff. Promoters do not always look friendly or cheerful, and sullenness scares off buyers. Try to supervise your employees, at least as much as possible.

Thus, despite the presence of certain disadvantages, with the right and reasonable approach, you can get the most out of this promotional material.

The effectiveness of leaflets, taking into account the profile of the enterprise

Flyers are effective tool promotion for almost any company, outlets and organizations. These include:

• Public catering establishments: cafes, restaurants, fast food canteens;
• Shops of various profiles, ranging from pet stores to grocery stores;
• Beauty salons, hairdressers, nail salons, barbershops;
• Wedding salons, clothing and footwear stores;
• Real estate agencies and travel companies;
• Educational institutions - kindergartens, private schools;
• Atelier for tailoring and repairing clothes;
• Jewelry stores.

However, flyers will not be effective for the following businesses:

• Hostels and hotels;
• petrol stations;
• Manufacturing enterprises.

Types of flyers, their differences

Leaflets can have a different design, shape and text. However, they differ precisely in the method of distribution, as well as in their main functions. Yes, there are the following types these promotional materials:

1. Leaflets accompanying the product. Similar products are included in the packaging of an already purchased item or issued separately. Such flyers can be purely promotional, or inform the client about any promotion, discount or special event.
2. Leaflets for presentation. Such materials usually contain information that the client or buyer who presented the leaflet will receive a special discount or bonus. Such materials are least likely to be sent to the trash can, because they promise a person a very real benefit. Often such flyers are used to attract customers to various establishments.
3. Leaflets-invitations. Such materials do not necessarily have to confer any privileges on the bearer. Them main goal is an event notification. Such flyers can be distributed on the tables of cafes, restaurants, nightclubs, etc.
4. Adhesive flyers. Similar materials can be found near entrances, on advertising stands, lampposts, etc. In general, such materials can be very effective, but you will have to coordinate their placement with municipal authorities authorities or owners of advertising sites.
5. Leaflets for mass distribution. This is the most popular type of such products. As a rule, promoters with such advertising materials can be found near all crowded places.

flyer price

The cost of leaflets will depend on many factors, including:

• Type of material used;
• Number of copies;
• Processing after printing;
• Brightness of colors;
• Flyer format (single-sided or double-sided);
• Design development;
• Sheet size.

In general, leaflet printing is one of the most inexpensive types of advertising. So, prices for a batch of 100 pieces can vary from 500 to 4,000 rubles.

How to draw attention to a flyer

Remember, so that your money is not wasted, you need to follow a few simple rules that will make your flyer bright and attractive.

1. Try to stand out, “hook” the attention of a potential client, using large photos that should attract your audience (for example, if the flyer is designed to advertise products for men, you can use photos of attractive women), as well as large and easy to read font.
2. Do not limit your imagination, use non-standard options. So, for example, you can order leaflets of an unusual shape, for example, round, triangular, etc.
3. Make it so that the essence of your promotional offer was conspicuous even at a cursory glance at the flyer. Focus on keywords such as "children's clothing," "building materials," "beer on tap," and so on. However, just highlighting keywords is not enough. You need to briefly and bitingly explain why your offer is unique, and what is its advantage compared to offers from other enterprises of the same profile. Such "signal" sentences should be written in large print. It does not matter if they are at the top, bottom or in the middle of the leaflet, as it will be read from large text.
4. Use the so-called "eye-stoppers" - eye-catching elements and bright, contrasting colors.
5. Stylize leaflets under the promoted object - use corporate colors, emblems.
6. Remember, you should not write entire passages about your product or service. The smaller the text, the easier and faster it is read and perceived. The sentence should be no more than 6 words, and its meaning should be clear even to a child. So, you should not use too complicated words or expressions, because your potential client may not understand the message the first time, and he will definitely not read the text for a long time.
7. Humor can greatly increase the effectiveness of a flyer as a promotional tool. Many entrepreneurs consciously rely on funny and even eccentric slogans or slogans, knowing full well that they are great at attracting attention.
8. Use specific numbers. So, if you, for example, organize a seasonal sale of shoes, the “flashy” 50% can attract large quantity clients.
9. Use attention-grabbing marker words like “first time”, “urgent”, “stop”, etc. For greater effect, exclamation marks should be placed after such words.
10. Remember, the text on the leaflet must be affirmative. Completely exclude all denials, because they are poorly perceived by consciousness. So, a person can “omit” the “not” particle, and this, of course, will greatly change your Announcement. What's more, phrases like "you don't have to worry about being scammed" are not the best way to attract customers.
11. Try to put yourself in the place of the consumer, and develop a text that would attract you personally.

Where to order flyers

You can order a batch of flyers from an advertising agency or printing house. In advertising companies, in addition to printing, the design of the flyer is usually developed, while in the printing house only printing of the material is carried out. In general, you can save a lot by selecting the text and images yourself, designing the flyer layout on a PC, and printing a batch on a printer, but in this case, the flyers will most likely look less attractive than products created on special equipment.

Where and how to distribute flyers

In order for your advertising to be truly effective, you need to carefully consider all the places for distributing flyers. In most cases, entrepreneurs should not try to inform all passers-by, but only those who are representatives of their target audience. If, for example, you want to increase the number of customers wedding salon, leaflets should be distributed in registry offices, youth institutions, shopping centers and shopping malls, near institutes and universities of the city. If advertised tour operator, promotional material should be handed out in parks and other places where people spend their free time.

Also, leaflets can be distributed by mailboxes (this is especially true if you sell mass-market products), glued to special advertising stands. However, you should not organize sticking materials on fences and other unattractive surfaces - this is more likely to harm than benefit the business.

Before distributing flyers, it is best to conduct a detailed analysis that will help you find out in which places certain groups of people gather. Study the city press, ask friends and acquaintances or even experts - knowing the locations of your target audience will significantly increase the effectiveness of the advertising campaign.

In addition, in order for the distribution of flyers to bring tangible benefits to the business, your promoters need to follow a few simple guidelines and rules, each of which is described below.

1. Smile. This makes a good impression on passers-by and often encourages them to pick up the leaflet.
2. Do not try to distribute materials to all people without exception. Sharp and unsystematic movements and jerks only scare away passers-by. You need to give leaflets calmly, as if you were giving something to your old friend.
3. Men passing by should hold out a piece of paper with their right hand. Such a gesture is subconsciously perceived as a handshake and prompts to take the materials.
4. For women, it is better to give a leaflet with your left hand and as smoothly as possible. In this case, it is better to hide the text, i.e. submit the sheet text down - this stimulates curiosity.
5. After the leaflet is given away, it is worth removing your hand smoothly. At the same time, you can gently pronounce the advertising slogan and thank the passerby.

Examples of flyers by type of business

To see examples of leaflets of the business you are interested in, use the search form or follow the link below.

In contact with

Classmates

The simplest, but at the same time not losing its effectiveness, method of conducting advertising campaigns is to use various kinds flyer. One of the main advantages of this type of marketing materials is versatility. A flyer can attract potential customers to almost any business. However, in order to not only spend money on printing flyers and distribute them, but also to get the maximum effect in the form of new customers, you need to invest time and attention in designing the layout of the flyer. The text and design of the flyer are just as important as the locations and methods of distributing flyers. Typography "SlovoDelo" offers you a brief overview of the basic rules that will help you make a flyer that grabs all the attention of the target audience

What do flyers look like?

The definition of a flyer is known to all marketers. But the information in this article will be useful for those who are really interested in efficiency. advertising campaign owners and directors, as well as professionals who care about the quality of their work.

If according to the dictionary, then flyers are a type of print advertising, small-format printed edition. This promotion option is capable of mass attraction of potential customers at a very small investment funds. However, in order for the distribution of flyers by boxes or by any other method not only to pay off, but also bring multiple profits, it is important to understand and correctly use the following rules:

If you look closely at the definition of a flyer, another feature becomes equally important - small size, so the content should be given special attention. The text of the flyer must contain in an understandable form the advertising message and the contact details of the company.

Flyers and flyers can act as discount coupons or a gift with purchase. In this case, the likelihood that the person who received the leaflet will not only read it, but also use it, increases. In extreme cases, he will give someone from his acquaintances who is interested in an advertising offer.

You can also distribute flyers to inform about various events: the opening of a store, a seasonal or closed sale, a party, a charity concert, and the like. Thematic images will help the potential client remember the information better, and in the case of distribution of flyers in boxes, they will not let it get lost in other correspondence.

The style and design of flyers should be carefully thought out in advance. A high-quality and professional flyer can be presented as an invitation. These are usually used in cinemas, clubs, cafes and restaurants, as well as for organizing public events. A beautiful flyer printed on high-quality paper is perceived no worse than a paid ticket to a concert of your favorite artist.

Flyers are so ubiquitous these days that even the most non-marketing and advertising person knows what a flyer is, or at least used it as a customer. Interestingly, despite their popularity, flyers remain a marketing tool with very high efficiency.

The main reason for the popularity of this method lies in the fact that the production and printing of flyers are relatively cheap, but at the same time they can attract potential new customers in huge quantities. Agree, even a 5% discount or a chocolate bar as a gift is pleasant for everyone.

What are the types of flyers

With all the variety of marketing fantasy, the most understandable is the classification of flyers according to their purpose:

1) Mass advertising of goods or services. Flyers are made to reach a mass audience. Suitable for goods and services with a wide range of target audience, for goods and services of mass consumption. Such flyers are distributed at exhibitions, near and inside large shopping centers and in other places with high traffic.

2) Related (targeted) advertising. A customer who has already bought something is always better than just a passer-by, so leaflets attached to the purchase are very effective. Such a flyer can talk about a company, event, loyalty program, and other products. In addition, these can be flyers from other companies interested in the same customers: for example, flyers of a cinema or a beauty salon can be distributed in a cafe.

3) Flyer, invitation, discount coupon. These are small leaflets, they are also called “flyers” or “flyers”. These are usually the size of a banknote, which allows them to be stored in a wallet. In addition, such a leaflet can carry not only information with advertising, but also be the equivalent specific discount upon presentation. This, by the way, will allow you to track the effectiveness of an advertising campaign.

4) Print flyers for restaurants and clubs. This type should be singled out separately, since new events take place almost every evening, and the establishments themselves are limited in capacity. Printing of flyers is required urgently, and thousands of print runs are not always justified. For such clients, digital printing is used, which allows you to print small and medium runs in an extremely short time.

5) Stickers- self-adhesive leaflets. This type of flyers has created a whole trend in printing services. Modern technologies allow the production of advertising materials on an adhesive basis, which can be used on a variety of surfaces, and the adhesive strength can withstand even extreme conditions. You can learn more about this direction of leaflet printing in a special section of our website.

6) Booklet, leaflet, eurobooklet- these are no longer pure leaflets, but extremely similar marketing tools.

Most often, small-sized flyers are used for passing from hand to hand. Larger options are best for distribution through mailboxes, since in this case the recipient has more time to study the proposal, which means that the format can be increased.

Create a flyer: 4 options

1. Create flyers online. This is the easiest way to prepare flyers, which does not require any special money or installation of special programs. On the Internet, you can easily find many different designers for creating marketing materials online.

Most of these services have constantly updated catalogs of flyer templates that will help you make a high-quality layout for further printing. Users have access to professional photographic materials (photo stocks), sets of typical graphic elements, as well as sets of various fonts.

According to the finished layout, you can print the circulation of flyers in any printing house. However, here you should immediately take into account the fact that on most “free” services, the downloading of the finished layout itself will be paid, which is sometimes offset by a discount when ordering printing of flyers from partner printing houses. In general, read the conditions carefully before starting to create a layout so as not to waste time.

2. Creating a flyer in Word. For many users of the popular office program MS Word still turns out to be a surprise the ability to create in it not only simple text documents. Moreover, Microsoft has taken care of its users and prepared ready-made templates designed to make life easier for a beginner. Flyer templates can be found in the following path File - Create - Brochures - Booklets. The choice, of course, is quite small and rather of the same type, but still. Again, no one forbids you to spend a few hours and create a unique flyer design yourself using such a standard program.

3. Create flyers yourself in Photoshop. Adobe Fotoshop is a powerful program for creating professional designs in raster graphics. If you have good knowledge in this program, you can create a good flyer layout.

The main disadvantage of this option, as well as the options for using other professional design programs, is that it will take a really long time and effort to master these tools at a decent level.

4. Create custom flyers. The best option. And this opinion is connected not only with the fact that we represent the printing house. Creating custom flyers is really the most rational method. High quality work, huge time savings and reasonable prices. To order, you can create both simple and fairly cheap flyers, as well as elite printing.

When ordering a layout in a printing house, all responsibility for final result falls on professionals. They are able to lead and control the entire process from creating a layout to the final delivery of finished printed products to the client. Modern equipment and high professionalism in working with special programs allow us to fulfill almost any order in the shortest possible time.

In the SlovoDelo printing house you can order the production of flyers according to your layouts, or use the help of our design department. Professional designers will take into account all your wishes and, based on their experience, will create for you a really working design of flyers. In addition to the production of flyers, the SlovoDelo printing house is ready to produce postcards, certificates, announcements, booklets, business cards, envelopes, flyers, calendars, posters, mugs, banners and a host of other marketing assistants for you.

5 rules for creating effective flyers that won't be thrown in the trash

1. Properly format the design with fonts and pictures. Particular attention in the design of flyers should be given to what they are created for, i.e. conveying meaning. Therefore, your advertising message and its essence should be read even with a cursory glance at the flyer. Please note that advertising materials are not read from top to bottom on the first viewing, but from larger elements to smaller ones. With relative equality diagonally from the upper left corner to the lower right. Keep this rule in mind and grab attention with the essence of the offer, highlighting it in the largest font in a color that contrasts with the background.

At the first meeting with your flyer, the recipient must immediately determine whether it is for him or not. Therefore, forget about pride and highlight not the company logo, but the essence: clothes, grocery delivery, apartment, etc. Then, even at a distance, the person for whom your offer is relevant will at least take a leaflet to find out the details.

2. Draw attention to individual elements. After the main definition, we lead the potential client further along the leaflet. The next thing that a person who receives a flyer should see is a “tasty” offer, the so-called “hooks”. These may be special conditions, for example, discounts, interest rates in banking products, clothing sizes, and so on.

The font for this step is smaller than in the previous paragraph, but noticeably larger than the body text. This item is required, otherwise a flyer, even with a beautiful design and relevant essence, simply will not interest a potential client and will easily get lost among the rest of the pieces of paper.

3. Advertising text flyers should be simple and sound affirmative. Always remember that not all potential clients love to read. The world is accelerating, people are becoming more and more lazy and do not want to waste time and effort on analyzing what is written in advertising. Write the text of the flyer simply and clearly: in short sentences (up to six words is optimal) without complex long words.

Try to avoid particles "NOT" in advertising offers and slogans. Of course, many are aware that the subconscious does not perceive negative particles. At the same time, few people understand that such a trifle can change the effect of an advertising campaign dozens of times. Moreover, psychologically, the “not” particle provokes doubts, and, with certain formulations, a desire to argue. We all think in a straight line, skipping “not”, since there is no such image, therefore we present the opposite image.

Judge for yourself:

• “Our computer is not buggy” - one would like to add “immediately turns off”;
• “Do not forget to look at us” - the pertinent question arises “but what?”;
• “There will be no problems with us” - “why are you talking about this?”;
• Think of the phrase "Don't eat sweets."

The list can be extended, but the main thing is to catch this idea. If you wish, you can rephrase almost any phrase into a positive sentence, you just need to think a little.

4. There should not be a lot of text. Of course, the simplest thing is to make the font smaller to fit all the information you want to include. Have pity on readers and your money. Units will strain their eyes and waste time reading something advertising, especially on the run, in transport or with poor eyesight.

It is better to write the most important thing in large and easy-to-read fonts. The text of a flyer is not the best place for creative experiments and swirling fonts. By the way, fewer details - more intrigue and interest in your proposal.

5. The flyer must have its own value. Ideally, a flyer should not only convey an advertising message once, but also have a reason to save it. There are several ways to add value. The flyer can guarantee the bearer a discount, a gift, or be a ticket to an event.

If a flyer informs about some delayed event or provides a bonus for a certain period, then its value can be enhanced by various benefits. Such tricks are often used on business cards, but they are also quite acceptable in flyers. These can be: a metro map, a list of useful phone numbers and addresses, a correspondence table different sizes, table of nutritional supplements and more. Such usefulness will allow you to remind customers about yourself and your offer more often even without direct contact with them. Just do not forget to duplicate your offer and contacts on the side with the bonus, otherwise it will be just a useful little thing on the refrigerator from an unknown well-wisher.

If you want to make an advertising campaign effective, then first of all analyze your target audience. When preparing to produce flyers, look at them from your client's point of view and honestly answer the question: "Would you come or call?". Honest brainstorming will allow you to come up with a really interesting proposal.

The above rules will help you avoid many mistakes and make the distribution of flyers a really effective move.

5 more tips to make sure you get the right flyer

1. Bright headline. The essence of your promotional offer should be immediately evident. It is desirable that from a distance of three meters it was possible to read without much effort main idea flyer. This is not so difficult to achieve: a large sans-serif font, no more than six words, a color that contrasts with the background. It is also acceptable for the body text to be different in color from the heading.

2. In addition to conveying the meaning of the text, it will not be superfluous to fix in the client’s memory essence of the proposal visually. The picture should be large and clear and not merge with the background of the flyer. It is optimal if the picture clearly depicts the offer. Happy American families, of course, work well, but not here. If you sell teapots, then post a bright photo of a stylish teapot. The effect will be much better.

3. Next to do placement of the main text. With a vertical arrangement - immediately below the picture, in the lower third of the flyer. In the case of a horizontal arrangement, the right side of the flyer is closer to the bottom. The main text of the flyer should be informative, just do not include Tolstov, limit yourself to three or four lines. It will not be superfluous to highlight in capital letters or in bold the main points - clues, for example, the words "guarantee", "free of charge" and so on.

4. After completing the work with the base, add no less important information - Your contacts. Don't laugh it common mistake– get carried away with creativity and design and not show the client what to do next. It makes no sense to specify details and all addresses with an index. But the phone and at least one address must be. If you are located in a shopping center, then a small sign will also come in handy, for example, like this: "second floor, from the stairs to the right."

5. Verification. This is a really important step. Look closely at your flyer. Stand back and check if the colors merge, if the text is visible, if it attracts attention. And once again check the entire text for errors. Separately, it is worth checking phone numbers, Internet addresses. It is better to spend 10 minutes checking than to find out after printing and handing out flyers that a phone number, for example, is missing a number.

Flyers: samples and examples of SlovoDelo printing house

Advertising flyers, the price of which does not bite at all

* Prices on offset printing leaflets are indicated in rubles per print run. Check the exact cost with managers by phone +7 495 207-75-77‎.

9 Signs You Have the Wrong Flyers

Sign #1. The text of the flyer begins with the phrase "if you want." In this case, the potential client automatically begins to think: "what if we don't want to." Simply put, with such a headline you sow doubt, and it is always easier for a person to postpone a decision than to make one.

Sign #2. The ability to put pressure on the "pain" of the client in order to sell is a very subtle skill. If you do not own it at least at an acceptable level, then you should not experiment. It is highly likely that with your advertising you will provoke aggression in the client rather than a desire to buy from you. By the way, both excessive injections into the shortcomings of the client and too positive questions work equally badly in the text of the flyer. The latter create tension from the expectation of something bad. Take a look for yourself: "You good job? High salary? Great family?". Do not look for a catch, it's just a specific mentality.

Sign #3. You give deliberately false promises or “pour water”. There is no panacea, and everyone knows this. Of course, I want to believe in a miracle, but the flyer should attract the buyer, and not cause him a touching smile.

Sign number 4. Emphasis on your "brand", for example, in the format: "Rogalik Company presents ...". If you are not a representative big business, whose brand is really famous, then you should not indulge yourself with the thought of the brand effect. Flyer distribution is a fast direct response method, which means it must carry a specific offer for the fastest response of the buyer. Do not waste the length of the headline on another joy for pride.

Sign number 5. Variety of fonts. Do not get carried away with creativity when creating a flyer. This is especially true for fonts. No matter how simple a font may seem to you, it is much more likely to be read than the text of a flyer written in a decorative font with a lot of curls.

Sign number 6. Everything is important. Of course, you need to highlight thoughts or individual words in capital letters or bold, but DO NOT SHOUT the entire text. Firstly, it overloads the eyes, and secondly, all selections immediately become useless: if everything is important, then nothing matters. In the text of the flyer, highlight only the really important points.

Sign number 7. Technical overload. Entrepreneurs are often so immersed in their professional sphere that they forget about their customers. Understand that the benefits of your offer should be clear not only to you and your employees, but also to customers. Yes, consumers are now more informed and know a lot, but the phrase in the flyer "the amount of memory for 10,000 favorite photos" sells better than the number of megabytes. Show the benefits in a simple and understandable language - buyers do not like to feel like half-educated people. It is easier to refuse a purchase than to study the terms.

Sign number 8. A sheet of text and love for turns. Along with the excesses of design and emphasis, boring long text is no less harmful. The essence of the text of the leaflet is completely lost. Try to avoid long sentences with complex phrases. And remember about punctuation, indentation, and the ability to divide into paragraphs if you want your flyers to be read, and not just taken to the trash.

Sign number 9. Evidence and teachings. Equally ridiculous in promotional materials look and obvious phrases from the series "You certainly know" or "Everyone knows", and attempts at obsessive learning, for example, "You do not suspect that ...", "Actually you need to ..." And so on. You need to write simply and clearly, but without making a fool of the reader. Remember that the purpose of the flyer is to interest the offer, not to make yourself look like a philosopher.

Distribution of flyers: 4 important nuances to consider

1. Covered audience when handing out leaflets.

Before distributing flyers, you need to decide on the method of their delivery to the client. And it all depends on who your target audience is. In certain cases, it will be effective to distribute flyers near shopping centers or the metro. This option is good when you yourself are close to the place of distribution, so that the recipient of the leaflet can quickly come to you, and not postpone his visit indefinitely. Bookmarking flyers under the wipers of parked cars is suitable for those whose customers are car owners. If you are interested in residents of certain areas or houses, then the layout of advertising leaflets in boxes can give a good effect. There is also the option of embedding leaflets in magazines and newspapers, which, by the way, will cost less than advertising in the print media themselves.

There are a lot of options, they are limited mainly by your imagination.

2. What is leaflet distribution used for?

Distribution of flyers is a rare marketing tool with fast effect. This method allows you to quickly attract new potential customers to the point of sale, usually within two to seven days.

In addition to the rapid influx of new customers, flyers can also have a delayed effect. If there is an additional bonus (discount, gift with purchase, metro map, size chart, etc.), the recipient of the leaflet is more likely to keep it, which means that at the moment when your product or service is needed, your company and offer will catch the eye of the client before all competitors.

Flyers can act not only as an independent marketing channel. They also perfectly cope with the role of an additional promotion tool, enhancing the effect of any promotions and promotional events.

Distribution of leaflets in places with high traffic can be strengthened by the good work of promoters. Add branded slogans or slogans to them, equip them with a short cheat sheet with answers to possible questions, and you will get a multiple increase in efficiency from distributing flyers.

3. Return on distribution of leaflets. Unfortunately, it is extremely difficult to predict the effectiveness of the distribution of flyers. According to statistics, the effectiveness of this tool ranges from 0.5 to 10%. The run-up is quite large, besides, the reliability and purity of these figures cannot be verified. Still, a lot of factors affect efficiency, so it’s stupid to make any predictions about this. We can only state with certainty that the distribution of leaflets is effective only with a large circulation - at least 1000 pieces.

4. How to increase the efficiency of leaflet distribution:

Firstly, at the first glance at your flyer, the person who received it should immediately understand whether this offer is for him or not. Who is not relevant - most likely will refuse, and the target audience will probably be hooked.

Secondly, It is important to responsibly approach the choice of places for distributing flyers. Ideally, it should be a combination of high traffic and target audience. Simply put, the distribution of leaflets should be done in places where there are most of those who, with a high probability, can be your client.

Thirdly, in addition to the place, the time of distribution of leaflets plays an important role. For example, on Monday morning at the subway, people are in a hurry to work and are not very receptive to information.

Fourth, Spend time and effort training promoters. Tell in advance who should be given leaflets so as not to “shoot flies from a cannon”, prepare branded slogans and phrases. Also, a cheat sheet on the main questions that potential customers may ask will not hurt. And, of course, take care of the control over the work of promoters, so as not to wait at the window for the effect of a bunch of flyers, just thrown into the nearest trash can.

In contact with

Planning a PR campaign includes a set of activities, including the publication of printed products various types, and the most popular among them are flyers . Rational use this effective way bringing information to the consumer audience will help to attract the attention of potential partners and customers.

Challenges and Opportunities

In the world of marketing, a printed leaflet (flyer) is known and popular. She reports about new products, promotions, cultural events. main feature- a small format that allows you to present a significant circulation to the mass consumer. Budget and ease of distribution make leaflets popular. The price allows you to release flyers systematically, updating up-to-date information.

For this, an effective design of advertising leaflets is developed, causing interest and a desire to get to know the presented goods better and purchase them in the future. Slogans, appeals, logos, a combination of text, graphics, drawings, photos, the correct interaction of colors will help make PR products exclusive and effective.

A Few Secrets to Improving Efficiency

• discount coupons located on one of the flyer fields guarantee that a certain part of the target audience will definitely use the service or purchase the product;
• a message about gifts and bonuses helps to intrigue the reader and is distributed among his inner circle;
• an invitation card is a great tool to attract the public to the opening of a store, restaurant or fashion salon, to a presentation, sale, charity event, music Festival.

You can order flyers on high-quality thick paper at a reasonable price in any required circulation. Small edition printing is carried out by the method digital printing, large print runs can be produced on the basis of digital or offset technologies.

Order flyers

• flyers to attract a wide audience of buyers are distributed in large shopping and entertainment centers or at the place of residence;
• flyers with accompanying advertising attached to an already completed purchase represent a production or company that may be of interest to this visitor to a fashion store, cafe, concert, that is, they contain targeted content;
• small flyers that fit in a wallet or notebook, representing a coupon for a discount or bonus or a free ticket to visit a beauty salon, cultural and entertainment event, etc. (samples of advertising leaflets in the format of a bank card, banknote are placed in the electronic catalog);
• a compact sticker placed on surfaces in the consumer's field of vision, for example, in public transport;
• flyer booklet, which is a sheet with 2-3 folds, convenient for mailing.

How to make your own flyer

You can create a flyer layout yourself using special services on the Internet. Templates were developed in MS Word programs, Microsoft Office Publisher and Adobe Fotoshop, with the help of which the layout is “assembled” like a designer, and then goes to print. In such blanks, you can place materials of any kind: author's photos, pictures, flowcharts, etc.

Designers provide collections of fonts, autoshapes, graphic elements, and allow you to select a specific color design. Making your own flyers can save you money cash. But it is unlikely that you will be able to save time and effort, as well as get a quality product. The right decision– immediately order flyers from professional designer in the printing studio.

Reasonable price, quality and short terms - these are the three fundamental principles of the studio for the production of PR materials. The site contains samples of flyers that give an idea of ​​the activities of the printing house.

Its employees undertake not only the development of the layout, taking into account all the wishes of the ordering party, but also provide advice on improving the effectiveness of promotions, carry out production and delivery. professional equipment and certified computer programs provide printing of elite-class flyers.

The designer guarantees the correct positioning of the content on the flyer:

1. Highlighting relevant "selling" semantic blocks using large letters and color on the top margin of the page;
2. The predominance of simple syntactic constructions from short words;
3. Inclusion of schemes, graphic images, stickers;
4. "Gifts", bonuses and additional useful information.

Creating flyers can increase sales if you follow a few simple tips. You should not place full, comprehensive information about a product or service on a flyer so that the consumer has a desire to personally ask questions.

There is no need to publish data about the company, its history, leaders and achievements: they are not needed, as they will distract from the central idea. Slogans and all content are aimed at creating a positive reaction of the addressee, therefore they should not contain “negative”, “intimidating” text and graphic content, “not” particles, prohibitions, warnings.

As a result, the design of flyers is built in such a way that an attractive image is created that forms positive motivation and evokes positive emotions by pointing out the advantages, benefits, compliance with fashion trends and personal significance of the advertised product. commodity group. You can order cheap flyer printing by examining the offers of the printing house and choosing the best option.

Flyer design

A flyer is a printed product that attracts attention with its brightness and originality. Examples of flyers posted on the site show that the element that determines success is a “selling” headline, accompanied by a visual presentation of a product or service that is perceived instantly and remains in memory for a long time.

If pictures or photos are inserted, they must be crisp, clear, with well-defined details. Visual materials illustrate the advantages of the product, and the visual image helps the potential buyer to assess the significance of the presented brand for himself.

Required contact details that are easy to find and easy to remember. The address can be accompanied by an indication of simple landmarks, the route on the city map. Most customers prefer to call first or study articles, reviews, prices and catalogs on the site, so the phone number and email address are written quite large and legible.

Having prepared layouts of flyers, look at them through the eyes of the reading public: will they attract your attention, will they make you want to read to the end and become the owner of a unique package of VIP services. If you want to answer “yes!” to all these questions, then the original layout can be put into production.

Production of advertising leaflets

• do not use the union “if”, which awakens the desire to reflect, analyze the situation and make a choice, since a person is likely to postpone solving the problem for an indefinite period and will not contact the advertiser’s office, even if the services are cheap;
• do not promise "fabulous" prospects, a cure for all diseases, that is, do not present deliberately false information;
• when ordering the printing of flyers, do not strive for an abundance of extraordinary design techniques, as a “variegated” sheet is perceived worse, and an extravagant decorative font and complex pictures are distracting;
• the creation of flyers is designed to highlight significant points that will attract recipients;
• use reader-friendly terminology, don't go into details technological process and do not "scare away" an abundance of technical terms;
• do not point out to the reader his shortcomings and problems (overweight, age, insufficient income, lack of success, etc.);
• you should not “teach” how to live, give advice, philosophize, so as not to provoke a negative reaction to what you read.

Each PR campaign ends with a performance analysis and adjustment to increase the effect of the production of flyers.

How to properly distribute flyers

You want advertising to reach the consumer and arouse his interest, and not be money thrown away. Depending on the purpose of the PR campaign, flyer distribution channels are thought out. One of the ways is to distribute hand-to-hand flyers in the immediate vicinity of the cafe, shop, entertainment center that is being advertised.

A fairly effective way is to distribute flyers through mailboxes. Together with correspondence, they fall into the hands of the addressees and in most cases are read at home, when a person is not in a hurry, is not busy solving production issues and is able to study them seriously and thoughtfully.

One of the most effective ways is to distribute related advertising to the client group most likely to be interested in your offer. Distribution of flyers - actual path non-aggressive and prompt delivery of information, giving the main effect in a period of one day to a week, as well as aimed at a delayed result.

It is used as the only promotion tool or in the program of complex promotional events. The key to success in creating a corporate style and image of an organization is versatility, mobility, budget and the ability to fast action necessary for business development.

Despite such stringent requirements, the layout of leaflets or flyers is a fairly simple matter, because sheet products are much easier to design and print, especially compared to books or magazines. We at the printing house "Print" generally believe that the design of leaflets can be mastered by almost anyone, if he has the desire for it. At the same time, it is not at all necessary to spend time on getting a serious specialized education.

How to make a flyer

It often happens that when making flyers on their own, entrepreneurs forget to indicate the address or phone number - as a result, such an advertising campaign is of little use, and the money has already been spent. To avoid being in such a situation, use the leaflet constructor developed in the printing house "Print". Here you can create a flyer online for free and send it to production right away. In this article, we will tell you in as much detail as possible how our flyer editor works and how it differs from dozens of others that you can find on the web.

Create a flyer layout

Where did this confidence come from? Over the years, we have had to work with a wide variety of clients and their needs - from experienced and know exactly what they need, to beginners who have never encountered printing services before. Thanks to their questions and comments, we managed to take into account all the subtleties in the development of our constructor. Make its interface understandable even for those who visit our site for the first time. Thanks to this, you will easily understand what is required of you.

Online flyer maker: how it works

With the help of this constructor, you will be able to make a flyer on your computer yourself., and entrust this task to your secretary, PR manager or accountant. And of course, you don't have to hire an entire designer to do a minute's work.

Work in the designer begins with the need to choose the appropriate design for the leaflet layout.

Please note that in our catalog there are about fifty design options., each of which can be further developed in accordance with their own requests, if such a need arises.

We recommend that you start creating flyers or leaflets by setting up technical parameters . This is necessary in order to create an online flyer layout that is suitable for solving exactly your tasks. After all, it will be much more difficult to adjust the finished layout to the requirements of the printing house. Don't worry, it's only a matter of seconds.

How to draw a flyer: choose the format

As we said, before you start the creative process, you should deal with the technical details. First, let's choose the size of our future product. Flyers can be in different formats. In our work we use generally accepted international ISO standard 216 , based on which all leaflets are divided into the following:

How to make a flyer based on someone else's design

We have already mentioned that you can use any of several dozen design options to make a flyer online for yourself. Formally, you have two ways:

But if suddenly you decide to do otherwise, the capabilities of our designer should be more than enough to finalize the visual of your future leaflet.

Template selection

We did not distribute templates by industry and activity, as we did with business cards. Therefore, absolutely all options are presented in the catalog at once. You will notice that most of the templates are quite versatile and fit well with almost any theme. So, you need to choose a flyer layout online based on your own ideas about beauty. Although we can give you some advice.

Good Design Rules

• Before designing flyers online, think about how you will distribute them. If you distribute them to passers-by, any color can be used (but remember that red, green and yellow shades attract the most attention). If you plan to stick flyers on walls, pedestals or other surfaces, try to use contrasting combinations. So the leaflet will stand out against the general background and attract additional attention.
• Be sure to check the allowable leaflet sizes, if you plan to place them on official advertising sites (for example, notice boards in elevators or entrances). Otherwise, you may not get the size and throw the whole circulation down the drain. Consider not only the length of the sides, but also their ratio (the same format can be placed both horizontally and vertically).
• Don't forget to specify the print color- the final price of each product depends on it.

Our program can make a leaflet and calculate the cost of the finished circulation in a few minutes, but it will take much more time to remake and reprint it. After we have agreed on all the conditions, we can finally proceed to this exciting activity like designing a flyer.

How to make an advertising flyer in our editor

The online leaflet editor presented on our website contains a large number of templates, each of which you can use absolutely free of charge.

You can also entrust the creation of flyers to this editor

There are so many templates that we have allocated a special subsection for them.. To create a flyer online, you need quite a bit of free time and at least a minimal idea of ​​how it should look like. ready product. By following the designer, you will not miss a single detail and as a result you will receive quality products, even if you are not very well versed in typographic tricks. A few mouse clicks and you can send the finished layout to print! The development of a flyer itself can bring real pleasure for a true creator. But first things first.

Creating flyers starts with choosing a design. Based on the many years of experience of our clients, we have provided a variety of layout options. From several dozens, you can choose the one that suits you.

• Browse the catalog and choose the flyer design you like best.
• Fill in the layout with all the necessary information.
• Format the text: choose the size, type and color of the font.
• Edit the position of the text so that it does not go beyond the print margins.
• Check your spelling to avoid annoying typos.
• If necessary, repeat the algorithm with reverse side future product. For example, place a detailed map on it with explanations of how to get to you.
• Click "done". Now you can place an order for printing ().

Do not rush to make the final choice. Since you can create a flyer online for free on the website of the printing house “Print”, why not take this opportunity and make several options at once before submitting a request for printing? Take your time. Use multiple templates at once, finalize all the details and conduct a small focus group among your acquaintances, colleagues or relatives - let them say which of the presented ones they like best.

To make a flyer online, you need to choose the density and type of paper and the number of copies. Click the button "Make an order", after which your application will be processed by the specialists of the printing house "Print" and very soon - literally within a few days you will receive finished products. Regardless of which flyer design you choose, its price will be zero. This statement is true for all layouts that you can find in our extensive catalog.

We are offering to you right now go to our constructor and make sure that creating a flyer online and for free or drawing flyers with your own hands is very simple. A little training and you will be able to conduct workshops on the topic “How to make a beautiful flyer”. We hope you enjoy our flyer making software. And you will use it more than once during your work.

Free online designer of leaflets of the printing house "Print": high quality and profitable

As you already understood, on the site of the printing house "Print" you can create flyers online for free and for any occasion. The program for creating flyers online operates around the clock - which means that you can do this business at any time convenient for you - even on weekends, even on weekends. holidays. The editor allows you to create a flyer layout and immediately send it to print or save it and return to editing at another time.

This is especially convenient if you need to create leaflets with unpredictable frequency (one leaflet is needed in one month, ten in another, and nothing at all in the third). Even if the leaflet was needed very urgently - there is no reason to panic.