Teaching business through courses, seminars, programs and business trainings is gaining popularity. Increasingly, people are realizing that the growth of their income from employment is very limited and are going to learn the basics of business, opening and managing, organizing business processes and development. The most famous players in this market are Business Youth, Synergy, Like-Center.

At the same time, business trainings have a polar reputation, there are a lot of positive and negative reviews on the Internet. Some call them scammers, while others consider them the best way learn to do business. They cover different topics: they help to find an idea for starting a business and create a company from scratch, they tell how it is done. There are paid and free, offline and online courses for beginners and experienced entrepreneurs in various fields. Read my personal ranking of the best business courses in 2019. At the end you will find links to free courses.

1. Business training from GreenSales and Petr Ponomarev

3. Antistartup - online course by Arkady Moreinis

Once upon a time, Arkady Moreinis and Evgeny Chernyak launched their own IT companies, and then decided to invest in startups and make money on it. It turned out that the ideas of novice startups about business are too far from reality and they have to be trained from scratch. This is how the Antistartup online course appeared, which dispels illusions and directs entrepreneurs in the right direction.

The cost of the course is from 90,000 rubles. Duration: 8 weeks of active learning + support. Antistartup program and details at this link.

4. MZS or "A million for a hundred" from Business Youth

The BM premium program is not for those who are just starting out. MHS for those who already have stable income and seeks to increase it. They promise, albeit with reservations, an increase in income at least twice. Duration: 2 months. Details and registration.

5. Training program TSEKH from Business Youth

The workshop is one of the most massive business trainings from one of the most famous business schools. Business Molodist offers to master the tools for starting a business and put them into practice. Term - 2 months. Details and registration at this link.

6. Online course "Entrepreneur" from the Like-center

The Center for Entrepreneurship Development offers a hands-on online business course. Details and registration.

7. Business Plant School of Business Synergy

Another three-day intensive for starting a business, but already from the Synergy business school. The offline event takes place in Moscow, but you can participate online from anywhere in the world. After three active days, participants will be accompanied for several months on a special platform. You can sign up and learn more.

8. Courses in business and management from Netology

Searching and downloading business courses on torrents is not relevant. Today there are free projects or individual classes. For example, in Netology, a separate block of programs and courses is dedicated to business and management, including some for free. You can check them out at this link.

9. Business environment from Sberbank

The "Business Environment" platform has collected knowledge and experience successful entrepreneurs and business coaches from the most popular business schools. In the bulk, the content on this site is free, but at the same time quite High Quality. Follow this link and check for yourself.

10. IIDF pre-accelerator

The Pre-Accelerator course of the Internet Initiatives Development Foundation will help you learn business as a system quickly, free of charge and effectively. it online course, but very practical - it is designed for startups who quickly work on a project, its prospects and investment attractiveness, watching video tutorials and filling out a questionnaire.

Then this questionnaire is considered by the fund's specialists in order to invite worthy projects to the accelerator, to give investments, a place to work, mentors in exchange for a share in the project. The course includes such topics as: product, economy and demand, team, competitors, market and promotion. Record.

Until now, people who have not understood and accepted digital realities modern world are looking for courses in their cities: St. Petersburg, Moscow, Novosibirsk, Yekaterinburg, Rostov, Kazan, Chelyabinsk, Omsk and other cities.

It seems to me that the best experts today are still concentrated in Moscow, but at the same time they strive for maximum coverage in the regions via the Internet, so I think that it is not worth signing up for any local courses.

Subscribe to our community

15Jul

Why I decided to write this article

Because many who ask me questions ask something that at first you shouldn’t even bother at all. There are even questions that a person may never face at all. In general, “Woe from Wit” occurs in the minds of many novice entrepreneurs, and we will “eliminate” this grief in this article. At least I'll try my best. Now let's talk about the errors, and then I will issue step by step plan the way I see it.

Some errors and their solutions

1. Break-even point not calculated

Many start a business without even considering how much in what period they need to sell in order to break even. This is important because many business models are cut off at this stage.

Calculating the break-even point is easy. You consider how much you incur expenses per month and then consider how much you need to sell goods or provide services per month in order to recoup these expenses. If the figure is too large and seems unrealistic to you, then it is better not to take on such a business. If you think that you can sell the right amount of goods to cover expenses or start covering expenses in a few months, then you can think about this business further.

Conclusion 1: Until you have a complete financial picture of the business in your head, you can’t borrow money or even use your savings.

2. Everything must be perfect

At the beginning of your business, you want everything to be right and beautiful: you buy the most modern equipment, the most functional site is being created, the office is being renovated, etc.

Striving for the best is useful, but there is one "BUT" - before you spend money, check the performance of your business model. If you are going to make an expensive website design, first make sure that your services or products are in demand at all.

Or, if you're opening a coffee shop, before making expensive renovations, try to start selling in the space you have. minimum investment. If sales go on and a place in this area of ​​the city will bring at least some profit, then you can expand or make a cool renovation.

Conclusion 2 A: Don't invest a lot of money until you're sure people want the product. And you don’t need to bring everything to perfection, thereby delaying the start. Start with what you have and gradually develop and improve.

3. Not understanding your future business or simply no love

I personally think that a business should at least like it. For example, I love each of my business projects, and if I didn’t love them, they wouldn’t turn out to be profitable.

Some start-up entrepreneurs write me questions like “What to sell”, “What services are profitable to provide”, “What kind of business is profitable to do”, etc. I answer everyone: "Open your own bank." And no one likes my answer, although it answers all these questions. Every entrepreneur has a different life situation, different interests and different knowledge. If one likes selling toys and the other likes selling men's suits, then they won't be able to switch businesses and be as successful. This is because they do not understand the model itself and simply do not feel interested.

Conclusion 3: You can't build a business on an idea just because you just know it's profitable and you're not interested in it. Business needs to be understood, loved and “be in the know”. For example, I could not open a massage parlor and lead the business to success. Not because I don't have enough money, but because I don't understand this business nothing.

How to start your own business - 10 steps from scratch

To begin with, I want to say that below I will give 2 plans on how to start your business: complete and simplified. Let's start with the complete.

Step 1. Business Idea

Of course, to start a business, you need to know what to start. I have always said, I say and I will say that an entrepreneur must have an idea. If you can't even come up with an idea, then what kind of business are you talking about. It is not necessary to be an innovator and come up with something unimaginable. You can take an already working idea, look around, find flaws in it, or simply improve it the way YOU see it and it will be a different business. It is easier to enter a formed market than to form it yourself. And the idea should not be global, you can start a micro business or.

In order to come up with or find a business idea, read the following articles and after reading you will 100% decide on the idea:

After the articles are read, the ideas are thought up, you can proceed to the next step.

Step 2. Market Analysis

After choosing a business idea, you need to analyze the market, find out if people really need your product. Assess the competition, identify positive and negative sides competitors, find in yourself what will make you different from your competitors. Compare prices, quality of service, assortment (if it is a commodity business) and look to the maximum for what you can be better at. It is necessary. Why? Read!

Once you have assessed the supply and demand, realized that you can compete with existing companies, you can move on.

Step 3. Business Planning

Step 5. Registering your business

This step cannot be missed, because the business must be registered. You can use LLC or IP. It all depends on your activity. This article will help you:

Once your business is set up, you can move on to the next step.

Step 6. Taxes and reporting

I indicated this step right away, because you must initially decide on which taxation system you will work with. This must be done immediately, because the amount of taxes and how they are paid depend on it. To do this, read the following articles:

And also read other articles of the rubric, because there you will always find up-to-date and complete information about tax and accounting. You can also ask your question and get an answer from a specialist.

Step 7. Quick idea testing

Someone will say that you can test without registering a business. And you are right! It is possible and so, but it was not in vain that I wrote at the very beginning that there would be 2 scenarios for the development of events, and in the second I will talk about it. Now let's move on to testing itself.

Initially, you need exactly quick testing - “testing in battle”. With your own money, test the idea, give minimal advertising, make the smallest possible product and try to sell it. Study demand in practice so to speak. You have to look into your plan, estimate what you need at the minimum in order to get started and start right away. Why is this being done. At the very beginning, I wrote about one of the mistakes of novice entrepreneurs, which consists in delaying the start, in constant improvements, etc. You don’t need to bring it to perfection, you need to start as soon as possible in order to test the idea in action, get the first sales and be inspired to continue development.

If the start does not give the first sales, then you need to revise the plan, idea and look for errors. A quick start is also done so that in case of failure you spend less time, effort and money. Agree, it would be more annoying to prepare for a year, and then fail? It is less offensive to realize your mistakes right away, while you still have little time to do. So you can make adjustments along the way and everything will start to work out!

To test ideas and your business can help you. It is more for testing ideas on the Internet, but it is also suitable for the real sector (offline).

Step 8. Business Development

After the tests have been carried out, the plan has been adjusted and sales have started slowly, you can develop the business and refine everything that you wrote in the plan to perfection. Now you can improve the site, increase warehouses or office, expand staff, etc. When your idea and business model has shown its performance, it is easier for you to set more global goals. Moreover, you have already received the first money from the first orders or sales and can reinvest them in development.

If there is not enough money, then here you can already resort to loans and borrowings, because business brings money and you can borrow with a clear conscience for its development. If you don't need much money, even a credit card might work. In I told how you can use credit card money for your business without interest.

Step 9. Active promotion

This step could be attributed to development, but I took it out separately. After you have wider warehouses, more powerful equipment and site, more employees, etc., you need to make it all work. This requires aggressive advertising to the maximum. You have to use a lot of promotional opportunities. Look for clients on the Internet, do offline advertising, do direct sales, etc. The more advertising tools you use, the better the result. But be sure to record the results and filter out ineffective advertising tools so as not to waste your budgets.

Step 10 Scaling

Your business is doing well, making money, you are constantly developing, everything is great! But there are also adjacent areas or neighboring cities. If your business model is successful in your city, then you can make representative offices in other cities. If there is no desire or opportunity to go to neighboring cities, then you can simply capture an adjacent direction, if there is one at all.

For example, if you sell household appliances, you can simultaneously open a repair service and provide paid services for repair. If your client's equipment is beyond repair, you can always offer him to buy something from your store in exchange. In general, look at your business and I am sure that you will find something to cling to.

What else can you pay attention to

During the launch of a business, there are several parameters that allow you to evaluate how effective your business is at the start, take them seriously:

If the net income of your business is above zero, excluding equipment costs and taxes, then your business will survive because it generates some money. If it is below zero, it means that your business is burning money, and it will not have enough loans and investments;

If you planned sales for 200,000, and sell for 50,000, then this is an occasion to seriously adjust your work and, possibly, the plan itself;

You should be comfortable. Business is hard. If you, too, are constantly having a hard time, then it will be difficult to cope with the tasks of the business. Provide yourself with a sufficient level of comfort so that you do not feel left out due to own business.

How to start and open your own business in a simplified way

As promised, I will give another simplified diagram of how to start your own business. Because I have already written all the points above, so I will refer to them here so as not to repeat myself.

I myself have used this scheme more than once, because before I started very small projects in which a lot could be missed. So the schema looks like this:

1. Idea (it should always be);
2. Easy planning, you can not paint, but fit the main points on a sheet of notebook. It is done in order to draw a model;
3. Quick idea test. Perhaps even without investments and search for money. Or very little money will be required and they will simply be in your savings;
4. Development and active promotion. After the first orders are, you can start active promotion and bring everything to mind;
5. Business registration and scaling.

As you can see, I missed registration at the very end, because some business projects can be implemented without registration, because during the test you get not so much money to immediately run for them to report to the tax office. But if the business model has shown its performance and, after active promotion, it is growing, then the design should be instant.

But even at the first stages you can’t do without registration if you need trading area, office or work with companies under contracts, because this requires at least an individual entrepreneur.

Conclusion

In this article, I told you how to start your own business, talked about the mistakes that beginners often make and I made, and now you know what to do before starting your own business. Read my site, subscribe to it, and try to start doing your own thing. We will not leave anyone on the site without help. Thank you for your attention!

Sincerely, Schmidt Nikolai

You have decided to start your own business. Lack of budget, the desire to start a business without investments, motivate to look for a model that does not require global costs. The information in the article will help you find the answer to your questions. From the general to the particular, consider the priorities in choosing a direction. Let's give an example of 30 ways to earn your first money tomorrow.

Be sure to read the article to the end. Follow links to related topics. Get more useful information is free!

Choose a job you like and work for pleasure

It is important to prioritize correctly. Working for money is not best motivation on the way to financial prosperity. Researchers have identified an enviable advantage in regards to working as a hobby. A pleasant pastime that brings pleasure. The secret is in the mood with which you complete the task.

Money is spent quickly. Prices for goods and services are rising. The day is limited to 24 hours, of which 8 are spent sleeping. The physical strength of an entrepreneur is not unlimited. Thoughts about the lack of time and the desire to earn as much as possible drive into stress. Love what you do and add 5 days off to the week.

Promising business areas:

• Personal services;
• B2B consulting and service;
• Marketing and sales;
• Computers and technologies;
• Organization of events.

Take paper and pen. Read the article and write down attractive ideas that you are interested in. After reading the material, use the information received. Open your own business and work with pleasure.

How to start a business from scratch with no money

The standard development scheme requires compliance with the order. Actions aimed at minimizing the costs and risks of going broke in the first 24 months. The first step to starting a business is choosing a market. The area of ​​trade or services that you are going to enter. Contrary to the belief of 8 out of 10 start-up entrepreneurs, niche analysis should be done before the registration of an individual entrepreneur or legal entity.

Trade in material goods

An attractive option for people on a budget. Entering the market without money will not work. Trade presupposes the availability of capital for the purchase and lease of space. Or opening a representative office on the Internet. Online store, bulletin board catalog or group for social media business.

Business from scratch without money starts with an idea

To work on the Internet or provide services as a self-employed specialist, the need to seek investment is minimal. History remembers millionaires starting their business in the basement of their parents' house. Behind an old computer or using father's work tools. The desire to earn leads to the search for ideas.

Wasted time cannot be reversed. Try to spend resources wisely. Finding the shortest distance between business and profit is your priority. Next, consider 30 ways to make money with minimal cost. With enough resources and skill, you can start and get the first money tomorrow.

Ideas for business on personal services

1. Offsite pet care

You don't have to be a veterinarian to walk, feed, or bathe pets. Keep track of a person's friends when the hosts are on vacation. Take the sick animal to the clinic. If you love animals, caring for them will bring pleasure and good money.

1. Help for collectors

Passion for collecting rare things is rapidly gaining momentum. Antiques have been replaced by old editions of magazines and comics. Games for rare consoles, consoles and collectible figurines. Coins, watches and other antiques have receded into the background, but have not lost their relevance. Professional search for items commissioned by collectors is a worthy business niche without investment.

1. Laundry and clothes

The mobility of the self-employed allows it to compete with laundry services. Provide field service, good prices and personal approach to each client. Implement the services yourself or negotiate with the company, acting as a courier. Earn on the convenience of customers, gradually expanding the boundaries of your own business.

1. Exit opening of locks

Get training on opening locks of any complexity. People forget their keys in the car, slam their front doors, lose their key on the way home from work. Situations requiring careful work of a specialist arise 7 days a week. The niche is distinguished by enviable freedom from competition. You will have time to enter the business on your own or buy a franchise.

1. Husband for an hour

Help a customer nail a shelf or fix a sink leak. Straighten a lopsided doorway or hang a cornice. The services of the master are in good demand. The presence of specialized education and special training, allow you to expand the range of services.

Business on personal services to the population:

• Installation, dismantling and repair of electrical wiring;
• Work with plumbing and plumbing;
• Services of capital repairs of premises;
• Cosmetic work with the interior.

know and love manual labor? Do you have enough experience and skill? Turn it into a profession. Work on your own or open a company by assembling a team of specialists.

1. Furniture assembly

1. Business on the services of loaders and handymen

The sphere is suitable for people with good health. Use physical strength with the proper degree of care. Help the customer with the delivery and lifting of goods. Contract for work in a company or open your own business. Hire responsible employees and build a profitable business.

1. Coach

Help people stay healthy and fit. Engage with clients gym, on the sports ground or street. Functional exercises with natural weights are gaining popularity. The platform for business allows you to work for yourself without investment. Are you into sports? Do you have any achievements, relevant education or course diploma? Turn it into a business.

1. Tutoring and developing a personal training program

Tutoring involves an individual approach to the student. Assistance in mastering standard material or obtaining additional knowledge. Desirable availability teacher education. The tutor is required to know the subject thoroughly. Constantly improve the level of your own training. Know how to get along with children and adults. Approach the learning process creatively. The direction does not require investments, except for the time and experience that you transfer to the client.

1. coaching

Psychologists provide support in the analysis and search for the causes of stressful situations. The coach acts beyond the scope of the analysis, providing the client with the proper motivation and strategy to achieve the result. Help the client develop personally. Gain confidence in your own abilities. Learn how to properly manage your time and set realistic goals. Break the last into tasks and rejoice in victories.

Services are in high demand. Are you able to plan time and actions with due pragmatism? Do you want to lead a person to a personal or professional goal? Do you believe that “accidents are not accidental”? You will find your calling in coaching.

1. Babysitting services

Can you get along with children? The rhythm of life and dense queues in Kindergarten stimulate demand for babysitting services. Work on time or permanent basis. Take care of your child as part of the list of services provided. Free your parents time for work and leisure. Get decent pay for your work. Read more about the features of babysitting services in a separate article.

1. Personal chef and nutritionist

Let's consider 2 directions of business on services to the population. The chef works remotely, as part of the preparation and delivery of food to the customer, or on a permanent basis. A personal nutritionist helps to create a healthy diet for the client. Provides consulting services, along with a coach. Client goals are individual. Losing weight or gaining muscle mass. Preparation for competitions or beach season.

The cook prepares the food, the nutritionist determines what to eat. The latter contains a sufficient amount of vitamins and minerals to provide the body with energy, depending on everyday stress.

Choose one or two destinations, add a weekly meal delivery service. Consultations and purchase of products in the store. Pack the offer in a selling form. You will get an enviable business idea.

1. Private detective

The duties of a detective are different from what is described in books or shown on TV. The detective operates within the framework of the Law and is not endowed with rights superior to ordinary citizens. This is an individual entrepreneur or a company that helps to solve everyday issues. To help law enforcement with the search for missing people and valuables. Taking photo and video shooting is limited.

Read more about working as a detective in the portal article. The profession is not without interesting features. The lack of romance will result in enviable fees. What makes the direction attractive in terms of starting your own business.

1. Cleaning of premises and territory

Business representatives offer cleaning services to companies and individuals. Eco-friendly cleaning using hypoallergenic materials is in particular demand. It doesn't cost much to start on your own. Opening a full-fledged company, according to practitioners, is associated with costs. Procurement of equipment and professional cleaning products.

1. Used car inspection

In order to earn money, help people with the choice of a used car. Cars get into an accident, become collateral for loans. Pre-sale preparation is aimed at hiding flaws that are difficult to identify without proper skill. The presence of equipment for measuring the thickness of the soil and connecting to the control unit stimulates the demand for your services.

1. Photographers Service

A creative person will prove himself as a photographer. The demand for specialists is growing, a rare holiday or event can do without a camera. To start, you need equipment that you can rent, borrow, or ask friends. And software for material processing. The cost of the services of a novice photographer is 500-1500 rubles per hour.

1. Walking dogs for money

Love dogs and outdoor activities? Use the idea for a business without investment. The duration of the walk is 45-60 minutes. The cost depends on the breed of the animal. Large dogs, on average 250-350 rubles, medium and decorative ones are 20-30% cheaper. An important feature of the service is the enviable speed of forming a base of regular customers. The animal gets used to and becomes attached to the person.

The longer the communication, the more obedient the pet. The presence of a spacious car will allow you to collect up to 5 dogs for a walk at the same time. If there is no car, try to group customers geographically. Do not walk large dogs along with decorative ones. We recommend reading the literature on training and the psychology of animal behavior.

1. Repair of computers, laptops, smartphones

Technology tends to break down. If you understand the device of the computer and networks. Know how to properly install software or recover lost information. Ready to come home to diagnose and fix problems, turn it into profitable business. The average price of calling a master is 500 rubles plus subsequent work. Be honest and professional with the customer. Gather a base of regular customers and expand the offer.

1. Repair household appliances

The cost of work is similar to the repair of computers and smartphones. Departure, diagnostics, elimination of the causes and consequences of a breakdown. Business requires advance preparation. Skills and experience in working with household appliances. Flexible price policy will allow to collect a base of consumers who prefer to save on the services of a service center.

1. Order executor

Save client time by taking on routine duties. Take a seat in line, take your car to the service, buy a bouquet of flowers for your wedding anniversary. The services of the executor of orders are in good demand in large cities. The work of a personal assistant is paid for by time or for a specific action. For example, an hour in line costs the customer 150-300 rubles.

How to make money from business services

1. Drawing up a business plan

Market research and competition analysis. Determining the size of the initial investment and the timing of reaching the payback point of the project. Ready to develop a professional business plan and don't be afraid to use formulas?

Open a company and offer business services, with an average cost of 50,000 rubles. Readiness means the presence of specialized education in the fields of economics and finance. Ability to dive head first into a project. Willingness to take responsibility for the results of the work done.

You can start a business from scratch as a self-employed specialist. A simple business plan costs about 15,000 rubles. Concentrate on getting orders while building your portfolio. To switch to professional level Experience and examples required.

1. Accounting outsourcing

Work remotely serving 5 or more companies. The average rate of a freelance accountant is 5-10 thousand rubles per month from one enterprise. Build a customer base, follow the changes in the areas of legislation, tax and accounting. To ensure the interests of customers, specialized software will be required. Access to up-to-date information.

1. Development of one-page sites

Studies have proven that a landing page sells goods and services 38% more effectively than a standard website. Resource development takes less time, requires a professional approach to the page structure. Content and visuals. The peculiarity of the psychology of buyers is taken into account. Engaging sales promotion triggers.

The cost of a one-page site depends on the depth of immersion in the customer's project. Volume, submission and additional requirements for resource capabilities. For example, the availability of a loan calculator or the development of an individual animation series. The average price of a landing page is 25-50 thousand rubles.

1. Website development

Study the topic. Master the programming language and development software. Take a loyal content management system as a basis. Internet services - effective method start a business from scratch with no money. We recommend paying attention to CMS WordPress and ModX. A worthy solution for the money is offered by 1C. How much does development cost is impossible to answer unambiguously. Projects are individual. The average cost of services is 50-90 thousand rubles.

1. Promotion in in social networks

It's rare for a company to pass up social media as an opportunity to grow their customer base. Save on advertising. Increase loyalty potential consumer to the brand. SMM promotion services are in demand and well paid. The average cost of support is 9000 rubles. The amount of payment varies depending on the tasks and resources. You will get the opportunity to earn money without investment. Make the most of your time on social media.

1. Legal service

The presence of specialized education allows you to take on the service of companies and individuals. Assist with drafting and reviewing contracts. Accompanying transactions. Answer questions and find solutions to problems, in accordance with applicable law. Lawyers are in demand in Russia and the world. The latter obliges to know the intricacies of international legal regulations and business rules.

1. Translation services

Knowledge foreign languages allows you to earn good money. An interpreter is needed in the Internet sphere. When a lawyer checks contracts of Western partners and legal acts of another country. Work with instructions for new equipment. Translation services are used in the case of verbal communication.

Foreign companies and individuals order a specialist to accompany them. The cost of translation depends on the type and complexity. The language of requirements for the accuracy of transmitted information. The presence of additional or basic education is welcome. Lawyers, technologists and economists are in high demand in the translation industry.

1. Express delivery

Help companies save time on accepting and handing over original documents. In order to obtain a contract, the company spends resources. Sends a representative, transfers the seal or signed papers. An employee of the organization spends time sufficient to solve more important issues. Start a business from scratch with no money by offering responsible courier delivery services.

1. Mystery shopper

Check the work of employees and the level of service in the field. You come to the store, salon or office as a potential buyer. Unobtrusively check staff awareness, technical literacy, ability to communicate with customers.

A detailed report with additional materials is provided to the customer. Mystery shopper services are paid by agreement with the company. Depend on the complexity, preparation time and depth of immersion in the question. The average rate is from 1000 to 5000 rubles.

1. Franchise packaging

The franchisee is given the right to operate under the franchisor's brand. Development strategy, advertising and promotional materials. The franchisor provides support in building the supply chain. Opening points of sale. Staff training. Leads the franchisee at every stage of business development.

Franchise packaging requires a systematic approach:

• formation of a unique selling proposition;
• preparation of contracts, instructions and related documentation;
• assistance in registering a trademark;
• development of a commercial offer;
• creation of a marketing kit and brand book;
• opening a website or landing page;
• promotion of the franchise through available channels;
• consultation and support of the transaction.

The implementation of the service is carried out by a group of experts or one specialist who assumes responsibility for organizing the packaging process. You are not spending your own money. Coordinate the procedure and budget with the employer.

Ability to conduct business negotiations and a clear understanding of the process are important for obtaining a contract. It is desirable to have a legal or economic education. Experience in marketing. Ready to multitask? Help the customer make money on the franchise and get a decent reward.

From the article you learned how to open a business from scratch. Where to look for money for development and what areas are priorities for starting with minimal investment. Remember that the work of the master is afraid. To start and grow your own business, start small.

How to start a business

All novice entrepreneurs have to figure out on their own how to choose a niche, find their client, and promote a product. In this article, we will tell you how not to repeat common mistakes start-up businessmen, prepare to enter the market and lay the right foundation for their business.

Mistakes when starting a business

Business starts with an idea. Next comes the choice of a niche, access to your audience and the development of a "map" of goods. Below we will analyze all the stages in more detail, but first we will dwell on the common mistakes that novice entrepreneurs make when starting a business.

copying

At the beginning of the journey, it is logical to look back at the best, but a blind copy of a business idea is not an option. Focusing on niche leaders, think about how your product will stand out in the market and become a pioneer in the industry.

The interests of the buyer are not in the first place

The client is not interested in the brand, but in what it can give. Make sure the positioning of the business is on the right track, the value of your offer is clear to the customer, and the brand speaks for more than just itself.

How to find an idea

The desire to start a business does not always give rise to a business idea. If you want to be an entrepreneur but have no idea what to sell, answer these questions: What do you enjoy doing? What do you want to learn and what do you already know? What can you do for a client today? And finally, does the client need it?

It is pointless to do business if your product does not meet the needs of the buyer - entrepreneurship begins with solving some problem of the client. Before entering the market, check whether your offer will be in demand: try to sell the product to the first customers. Analyze what products and services are popular with competitors and why, and compare with your own.

If you already have a business idea, ask yourself these same questions anyway, and make sure none of them are confusing.

How to choose a niche and key segment

1

Count the number of potential customers

At the very beginning, it is important to focus not on the entire niche, but on a specific segment. Who exactly will benefit from your services and how often will they be used? For example, if you open a make-up studio, your clients may be professional artists, models, or ordinary people- decide on whom you will make the main bet. Search in the public domain and use statistical data to make the forecast more accurate.

2

Assess the solvency of the audience

The market can be huge, but the profits from it can be modest. When forming a business plan, proceed not only from the potential coverage, but also the solvency of buyers, because the order of the cost of the product depends on it.

3

Find out how many competitors you have

Analyze how many offers are on the market and how they are presented - can you stand out? If there are many competitors, focus on a narrower niche.

4

Determine your competitive edge

Put yourself in the customer's shoes and think about what makes your brand better than others. Lower cost of goods shouldn't be the only benefit - don't forget the customer value of the product.

How to reach the target audience

To let consumers know about your product, use the right marketing channels. Find answers to these questions: what sites do potential customers visit, how and where do they go after work, what bloggers and brands are they following, what videos are they watching?

Useful tools will be Yandex Wordstat and Google AdWords: services provide monthly statistics of keyword searches. For example, this is how the Yandex helper page looks like if you enter the word “yarn” in the search field.

After analyzing information about target audience, you will be able to competently build a promotion and get access to customers.

How to think over the "map" of goods

Start with a list of problems customers have in your market and come up with services and products that can solve them. Have a brainstorm and write down everything that comes to mind. From the resulting list, select 3-4 of the most successful products - a "map" of goods, the cost of which will be graded: from free or very cheap to the most expensive. The utility of a good or service should increase in proportion to the price. It is logical if the highest cost for the client will be the guarantor of an individual approach or uniqueness of the offer.

Keys to success

Remember Mistakes Are Good

Draw conclusions from your own and other people's negative experiences and do not give up after suffering a series of defeats. Problems and crises are normal, they are the ones that push you to look for new solutions.

Plan

Owning a business requires no less discipline than working for hire. Moving forward is impossible without a goal and specifics - set goals for the day, month, year, etc.

act

Abandon perfectionism: it is better to launch a non-perfect product on the market and quickly improve in the process than to outperform competitors and sacrifice the opportunity to earn money.

Analyze

At each stage, analyze the work done. If you realize that the next step is not bringing you closer to the goal, change the plan.

Hello, dear readers"website"! In this article, we will cover - how to open your own business from scratch, where to start your own business and what to pay attention to a novice entrepreneur without experience.

In our work, we often come across people who dream of becoming businessmen, but for some reason postpone the implementation of this idea.

Answers vary: some do not know, others lack experience, others lack the knowledge of how to start a business from scratch. And no one thinks that the perfect time will never come, and you can live your whole life postponing the fulfillment of a dream until later.

For those who are aware of this and prefer to act rather than plan, we have written this article, where you will find detailed instructions how to start your own business with comments and advice.

Before you start directly creating your business from scratch, sort out your thoughts and desires so as not to make mistakes. Why do you need your business? How are you planning to start it? Think about it and write down all the answers on paper.

And now the test result.

To you not worth it start your own business if:

• You need to earn a lot and quickly, because you need to pay off your debts to creditors;
• You have a brilliant idea that is guaranteed to bring you millions;
• Now everyone is opening their own business, and you are no worse;
• Tired of working for my uncle;
• The wife saws that a real man should have his own business.

Such judgments indicate that you decided to start your own business under the influence of emotions and do not fully assess all the possible risks.

You are already a bit of an entrepreneur if:

• You own a profession that is in demand and would like to further develop in this direction;
• You have free money, which is not a pity to pay for the experience. You understand that taking a loan to open your first business is a risky undertaking;
• Do you have a financial “airbag” or a stable source of income while your business develops and gains momentum;
• You are ready to learn and practice new knowledge that is necessary for a successful entrepreneur.

If you agree with these statements, it means that you already have enough idea of ​​what a business is and are ready to move on to the next steps.

For a competent start of a business, you need to know first of all the psychology of people, and only then - economics, marketing, management. And in order to do psychology, you need, first of all, to sort out the garbage in your own head.

Here are the most common misconceptions:

1. It is impossible to do business without connections in government agencies or acquaintances with “brothers”;
2. If there are no connections with the mafia, then they can take away the business from the owner;
3. It takes a lot of money to start a business;
4. There are people with a talent for entrepreneurship, and there are ordinary people who will not succeed;
5. It is impossible to work white-handed, all income will go to pay taxes;

There is only one recipe for dealing with fears - don't think about them and just do. After a while, they will go away on their own.

2. How to open your own business from scratch: 4 tips on how to start a business for a beginner 📑

There are many options for starting your own business. It happens for beginners to start developing a business not easy . Help make the task easier tips from experienced entrepreneurs. The most important tips for beginners on how to build a business from scratch are presented below.

Tip 1. Develop a smart business plan

Writing a good business plan is the most important step towards own business. The success or failure of the undertaking depends largely on its quality.

At its core, a business plan is a visual representation of the internal structure of a future enterprise. The purpose of compiling this document is not to embellish, but to really assess the strengths and weaknesses of the organization.

Traditionally, a business plan includes several sections:

1. introductory;
2. a list of goods and services that will form the basis of the business;
3. choice marketing strategy and plan;
4. description of production and work processes that reflect the movement of goods and services to customers;
5. the financial analysis;
6. description of potential risks;
7. expected performance results.

If additional investment from the outside is required, it should be understood: no one will invest in the development of activities, without reading the business plan. That is why it is important to draw up this document with maximum objectivity. You can read more details in the article - "on your own", which provides step-by-step instructions and samples for download.

Tip 2. Study the competitors in the market

Is it possible to open your own business and succeed without studying the market? The answer is hardly. Of course, there are exceptions, but such a share of entrepreneurs can be counted on the fingers.

To start your business from scratch, you will have to conduct a thorough analysis of the competitors operating in the market. It is an important component marketing research.

The purpose of marketing research is to evaluate the advantages and disadvantages of all the main competitors already operating in the chosen niche and securing their positions in it.

When evaluating, it is also important to carefully consider the following characteristics of the main market participants:

• general development strategy;
• range of goods and services offered;
• price policy;
• performance results in the short and long term.

When choosing staff, do not forget that it is hired employees who will perform most of the work functions. Therefore, the result of the business largely depends on how competent the employees will be.

When choosing an employee, it is important to pay attention to the qualifications, experience, as well as the level of professionalism of applicants.

In addition, if an employee must communicate with customers, the level of sociability and the ability to understand the wishes of customers are of great importance.

When all preparatory work finished, the most desired moment comes. Many people think that this is the easiest step.

But in fact, when starting a business, it is important to consider several parameters:

1. It is important to choose the right date for starting your own business. If the business depends on the season, it is important to start it at a time corresponding to the beginning of sales growth.
2. At the very beginning, it is important to attract the attention of the maximum number potential clients. Therefore, you will have to invest in advertising, provide for various promotions and bonus programs.

By following exactly the tips presented above, you can start a business most effectively. Often it is a good start that helps a company become successful.

3. How to start a business and not burn out - 10 simple rules for a budding entrepreneur 📝

The basis for the appearance of fears are often stories when friend, familiar or neighbor opened his own business, and then went bankrupt . People are wired to notice more negative events than positive, remember news programs. A person is more likely to associate himself with an acquaintance who has gone bankrupt than with a neighbor who has become rich. It's psychology again.

The first experience in business can be both successful and not very good. But there are rules, the implementation of which will significantly reduce the likelihood of ruin.

Before you start your business, you must adhere to the following rules:

1. Never apply for a loan to start your own business. Use only savings that you don't mind losing. It is strictly forbidden to use money that is set aside for the education of children, the treatment of a family member in case of illness, etc.
2. Think about what you will do if the worst happens. What will you lose and what experience will you gain in return? Will you try to start again?
3. Make up full list their resources. What are you competent in? What is your start-up capital? How much time are you willing to devote to the business? Do you have useful contacts?
4. Do not participate in "mega profitable" business schemes. No project gives 1000% profit in the first month without investments. These offers are made by scammers.
5. Also, do not open your business according to a scheme that you do not fully understand. It can be workable and efficient, but there is a chance that you will run into sharp corners.
6. The first business should be opened only in the area that you know well;
7. Learn from experienced businessmen - read books, listen to lectures, attend trainings and seminars. The ideal option is if one of the masters can give you time for a personal conversation.
8. Never act without a plan that is on paper. Clearly state all actions.
9. Break complex tasks into simple ones and complete the fragments in turn. This is called "eating the elephant".
10. Keep a positive attitude no matter what happens. Once again we repeat that business is psychology.

4. Which business is more profitable to open - TOP-10 business options with minimal investment 💸

1. manual therapists;
2. dentistry;
3. orthodontist services;
4. clinics of narrow specialization;
5. accounting services;
6. assistance in tax calculations and preparation of declarations;
7. microcrediting organizations;
8. trading (financial management);
9. private audit services;
10. legal practice.

One of the important advantages of these business areas is their demand even during the crisis . Furthermore, microcredit , as well as financial management services have become especially relevant in recent times.

Another thing that can be organized with a minimum financial investments is Internet trading . Despite the sufficient simplicity of such a business, it is able to bring serious profits.

We also recommend reading the article - "", which describes in detail more than 45 ways to make money.
Stages of opening a business and obtaining official status

5. How to start your business from scratch - 4 stages of registering a company and obtaining official status 📌

To start a business, it is important to register it correctly. In doing so, there are several important steps, for which recommendations are given below.

STAGE 1. Choosing the organizational and legal form of the future company

It is important to choose the appropriate OPF (legal form) of the company being created.

The most commonly used OPFs are:

1. IP (individual entrepreneur) – business organization individual, which does not provide for the registration of a legal entity. At its core, IP is the most elementary OPF, since entrepreneurship does not require accounting and tax accounting (KUDIR + annual report on the simplified tax system). Carrying out activities as an individual entrepreneur is not much different from carrying out activities as a legal entity. An individual entrepreneur can even use the labor of hired workers.
2. OOO (society with limited liability) - OPF of a legal entity, used most often for small businesses. LLC is great for organizing a business several people . The authorized capital of such an organization is divided into several parts - shares. The founders are liable solely to the extent of their shares.
3. JSC (joint-stock company) - organizational and legal form in which the authorized capital divided into shares . They can be purchased by both citizens and organizations. At the same time, the circle of those who acquire shares is strictly limited if the form of the company's creation is a closed joint-stock company. Anyone can buy a share in open JSCs. The opening of joint-stock companies is a complex procedure, as it requires state registration issue of shares.

Practice has proven: the best form for starting a small business IP or OOO. Even the most popular organizations were not immediately created as joint-stock companies. This is due to the fact that such an organizational and legal form involves serious expenses for the services of the registrar, as well as holding meetings of shareholders every year.

If you do not comply with the law, the Central Bank may impose a fine in the amount of half a million rubles on JSC. To prevent this situation, you will have to hire a professional lawyer.

STEP 2. Choosing the optimal tax regime

Today in Russia there is 5 taxation systems . Each of them has its own characteristics that make them optimal for a particular activity. That is why it is very important to choose the right tax regime. All 5 systems are briefly described below.

1. General system of taxation

OSN means maintaining accounting in full.

In this case, you will have to pay for all general taxes, including:

• income tax;
• property tax;
• other.

Default for any new business OSN is set. One such regime is unprofitable for novice businessmen. To switch to another tax system, you must submit an appropriate application to the IFTS.

2. Simplified taxation system

STS is the most common and comfortable taxation regime, which is perfect for a new business. Under such a system, only one tax needs to be paid quarterly. Declarations must be submitted once every twelve months.

There are two options for paying tax on the simplified tax system:

1. up to 6% is transferred from the amount of income;
2. or 5-15% is paid from the difference between income and expenses.

In addition, this option will have to be chosen if it is not possible to document the expenses. Without the relevant documents, the tax inspectorate will not take credit for the expenditure part.

Also, an individual entrepreneur needs to pay fixed contributions (otherwise, IP payments “for themselves”). Fixed payments (pension and medical insurance) are established annually and are mandatory for all registered IP. If income exceeds 300,000 rubles. per year, then the individual entrepreneur pays an additional contribution - 1% of the amount. (For example, income 1,000,000-300,000 \u003d 700,000 rubles, 1% of 700 thousand rubles (i.e. 7 thousand) must be paid to the Federal Tax Service)

3. Single agricultural tax

ESHN can only be used by organizations and individual entrepreneurs engaged in the production of agricultural products. At its core, it is similar to a simplified taxation system.

4. Single tax on imputed income

UTII can be used exclusively for specific activities. The amount of such tax is fixed and absolutely does not depend on the amount of income. Quarterly, UTII should be made and appropriate reports should be submitted.

The list of areas of activity for which the imputed tax can be applied is established by the Tax Code. Here you can find a large number of various individual business sessions: trade, repair of household appliances, tailoring, saunas, hairdressing services and a lot others.

5. Patent taxation system

PSN can only be applied individual entrepreneurs. At the same time, the number of activities for which it operates is limited - there are sixty-three of them.

The regions have the right to legislatively change the parameters of taxation, including:

• expand the list of activities;
• set the tax rate;
• determine the amount of income for 12 months;
• fix the size of the coefficients used for specific types activities.

When using the PSN, the taxpayer acquires set time patent. While it is in effect, there is no need to report to the IFTS.

STEP 3. Submission of documents

When the two previous steps are completed, you need to start preparing documents. Regardless of the OPF without fail required registration application, as well as receipt confirming the payment of the state fee.

The individual entrepreneur additionally provides copies of the passport and a certificate of registration for tax accounting. To register an LLC, you will need a Charter and a decision on the creation.

It is important to keep in mind: for different regions, the complete list of documents may vary. Therefore, it is worth further clarifying the composition of the package of papers at the place of registration.

You can submit documents to the IFTS by sending them to mail or contacting personally. If in the second case a representative of a businessman visits the tax office, he will have to issue a power of attorney. Please contact the branch tax office at the registration address. Having received a package of documents, the IFTS employee issues an appropriate receipt.

The process of state registration of an entrepreneur takes 3 (three) working days . At the end of this period, a decision is made on registration or refusal to register.

In the first case, the businessman is issued the following documents:

• notification confirming registration;
• TIN certificate;
• extract from the Unified State Register of Legal Entities or EGRIP;
• for legal entities - registered articles of association.

STEP 4. Opening a bank account

To accept payment from your customers in a non-cash manner, you will have to go to any credit (banking) organization.

Moreover, it is important to remember: in Russia, the amount of cash payments between legal entities within the same contract is legally limited. It cannot exceed one hundred thousand rubles.

For legal entities, the current account has one more importance: they have the right to make contributions to the budget exclusively non-cash . We wrote in more detail in the article about and why it is needed.

In addition, if the authorized capital of an LLC is paid in cash You also need a bank account to pay for it. It is for him that the founders will have to contribute money within four months.

To open a current account, first of all, you should choose a credit institution. To do this, you will have to compare the terms of service in different banks.

Once a lending institution has been selected, find out what documents are required to open an account . Having provided a package of papers, it remains to wait until the account is opened. After that, you can perform any operations on it.

Passing the steps described above allows you to register a business. At the end of this process, it remains to proceed directly to the implementation of your own business.

6. How to open your own business from scratch without initial capital - step by step instructions for starting a business 💰

In order for you to understand the scheme of starting a business as clear as possible, we will analyze it in detail using a fictitious example. So, a certain Ivanov Ivan decided to build his business from scratch. What steps does he have to take?

STEP 1. Find competencies

As you understand, the conduct of any business is the exchange of clients' money for some utility that you provide to them.

What can you do? What are you good at? Write down all your talents on a piece of paper. The list must contain at least 10 items. All these are your ideas on how to start a business from scratch and in what area to develop.

• Are you good at drawing? Open a store selling art supplies, because you probably understand them.
• Do you love to play computer? Would you like to assemble a team to create flash games for money?
• Driving experience 20 years? Open a taxi service, a driving school or a repair shop.
• Are you just a mother and a housewife? How about a private kindergarten?
• Love and know how to command? Consider opening leadership development courses.

Remember, a person cannot for a long time and productively do what he I do not like. And to develop your business, you have to spend a fair amount of time on it. The more you want to get, the more you have to invest. Psychology again.

And now, back to our Ivan. He also made such a list and realized that he able to design interiors because he worked for 10 years construction company. During this time, Ivan amassed a huge portfolio of his designs and many positive reviews from the firm's clients. What's more, he knew that clients were paying much more for a designer's services than he received each month.

Ivan also loved his work and was a bachelor, so sometimes he took additional orders for design in addition to the firm and performed them in the evenings. He was a specialist, so he always had enough orders.

After compiling the list, Ivan realized that his part-time job was, in fact, a business, since he was looking for clients on his own and selling his services to them. But Ivan wanted to go further and provide himself completely at the expense of this income.

STEP 2. Choosing a business niche from scratch

But to lead successful business It's not enough to be a good worker. It is necessary to study the market and analyze the relevant niche in order to determine your competitive advantage .

Ivan did just that. He asked his friend Vasya to go around under the guise of a client 10 most popular construction firms cities . And here's what we found out:

Competitive advantages:

• In all 10 companies, the first visit of the designer to the object for its inspection and measurement is free of charge;
• All competitors offer customers various discounts and loyalty programs;
• Including 8 competitors give a discount for a repeat order from them, the size of which is 20-30%;
• In 9 companies, consultants have a polite and pleasant conversation with the client, unobtrusively revealing his real needs.

But competitors also found disadvantages:

• 9 companies offered too intrusively Additional services, which irritated Ivan's friend;
• And from a conversation with designers from 8 companies, he understood little, since they expressed themselves in a professional language;
• In all 10 companies, hidden surcharges were discovered, for example, refills of an already finished design.

As a result, Ivan decided that he should:

• Similarly to competitors, go to the first measurement for free;
• Perform design at a lower cost, since Ivan does not need to maintain an office and staff;
• Therefore, he could afford to name the full amount at once. It was still lower than that of competitors.
• Communicate politely and do not overload the customer with terms, do not impose your services, but correctly identify the needs of the client.

That is, he has already begun to move on to the next stage.

STEP 3. We compose USP

Unique selling proposition These are the features that set you apart from your competitors. Customers need to see the USP and immediately understand why they should order from you and not somewhere else.

Where can they see it? Of course, on the site.

Ivan also decided to create a website for his proposal, where anyone who came in could see portfolio of his work, feedback from customers and price list, as well as find master contacts.

Briefly, Ivan's UPT sounded like this: "I will implement any design at a reasonable price." That is, he began to sell himself as a professional who, at an affordable price, is able to complete designs in different styles.

STEP 4. We think over and draw up a business plan

We remind you that one of the rules for those who do not want to burn out is “Write everything down on paper.” You must as much as possible detail a plan of action to create and develop your own business in writing, including diagrams, tables and drawings. If you always follow this rule, your profit will be higher than that of those who do not plan.

About what and how to compose it yourself, you can read in our last article.

And Ivan, meanwhile, was thinking about how to start his own business without investments. He recently flew on vacation to the sea, so he had almost no free funds. But Ivan did not plan to take a loan, as he understood that this was a risk.

As a result, he came up with the following plan:

1. Advertise yourself. Create a site manually. Post ads about yourself on free boards. Inform all acquaintances and friends about your business in order to launch word of mouth.
2. Establish a stable flow of orders. Be sure to conclude contracts and collect prepayments from customers. After accepting an order, take reviews, take photos and expand the portfolio. Maintain a news section on the website
3. Only when you reach a certain level of income, quit your job.

STEP 5. We launch advertising

Ivan fulfilled the first point of his plan and received the first orders. In this he was helped not only by advertising, but also by a competent USP.

STEP 6. We receive stable orders

If you do everything according to plan, you will come to this stage pretty quickly. If something doesn't work out, don't give up and keep looking for clients. Believe in yourself, and soon you will reach your goal.

Ivan received several new orders and completed them as usual, with high professionalism . The desire to work for himself helped him get positive reviews. Ivan tried not for the sake of money, but for the sake of his future reputation.

First you work for your reputation - and then it works for you (folk wisdom).

Therefore, in addition to orders, Ivan found time for design seminars and exhibitions, and also communicated with designers and businessmen in an informal setting. This helped him acquire new knowledge and new partners, as well as a reputation as a highly qualified specialist.

A few months later he raised the price of their services , but the flow of orders remained the same. It is interesting that most of the customers learned about Ivan not through advertising on the Internet, but through the recommendations of friends and acquaintances.

STEP 7. We expand our business

When you reach the same level as Ivan, it will be time to sum up the intermediate results and set new goals for your development, that is create the next business plan .

So did our hero. With the money he earned, he opened new interior design studio where he became chief designer and CEO. He hired employees to perform routine tasks and uninteresting orders. So an ordinary worker became a big boss.

You may argue that this story is fictional, and in reality this does not happen. But further in the article you will find success stories of real people, our acquaintances. In the meantime, let's talk about possible business ideas.

Thinking about how to start a business from scratch and which business is more profitable to open? We have collected 5 popular ideas to start your own business with minimal investment. Choose the one that is more to your liking and suits you.

Idea 1. Coaching (training)

Think about what you can do well, a lot of other people can't do at all. And you can train them online.

Now many people know English language, and just as many people want to learn it. Therefore, there is an online tutoring service, with lessons via Skype.

earn in the same way business coaches , lawyers , accountant and even housewives . Believe me, cleaning the house can also be taught (a vivid example is the flylady system), as well as family happiness. This type of income is called infobusiness and it's very popular right now.

What do you consider yourself an expert in? Pick a topic, write a tutorial on it, and sell it online. This is almost passive income: you recorded lectures once, but they can be bought every day. Highly a good idea how to start production from scratch without investing in a business.