Fresh bars (they are also called juice bars or smoothie bars) are a new market segment in our country, which is just beginning to develop.

Similar establishments arose relatively recently on the wave of customer enthusiasm for the idea of ​​healthy eating and lifestyle. The very idea of ​​selling healthy natural and fresh juices came to us from America.

The bar has every chance to have freshly squeezed juices, smoothies in berries mixed in a blender, fruits with ice, mineral and sparkling water, coffee, tea, snacks and desserts.

But the main focus is on non-alcoholic drinks and juice-based cocktails. The position of the fresh bar is considered to be the sale of healthy food and drinks.

Advantages:

• lump-sum contribution - only 100,000 rubles;
• entry threshold from 500,000 rubles;
• royalties in the first and second months 0%;
• further only 1% per month from the turnover;
• return on investment - from 7 months;
• unique wide-format "healthy" diet;
• direct contracts for the supply of ingredients;
• on the market - 5 years;
• resistant to crisis;
• a small share of imports in sales;
• swift deal without delay;
• small stocks in the warehouse;
• launch in 2-7 weeks from the beginning of the signing of the franchise contract.

Fresh-bar of salon Fresh

Franchise Motto:

“We work with all popular and well-known areas of healthy fast food.”

We will help:

• we will help in assessing the location of the future fresh bar;
• we will create an economic model of work;
• we will provide advertising assistance.

Russia and Ukraine is the first step to starting a successful business with an easy and simple start.

Making a decision to buy a franchise is necessary with the professional recommendations of the section:

You can read about the latest news and trends in the franchise business

To run a fresh bar you need:

• coffee machine;
• blender;
• juicer for citrus and pomegranates;
• universal juicer;
• equipment for peeling vegetables and fruits;
• ice maker;
• freezer;
• stainless steel kitchen furniture;
• cash machine;
• trash can, this is not a complete list, but they are required.

Fresh bar "Juicy BAR" is the production of 100% fresh drinks at the time of your order. We recommend opening points of sale where there is a high traffic of buyers.

You must understand that by opening one point, it will not bring much profit for the first time. If you want to have your own network of fresh bars, you should calculate your financial capabilities for several outlets. Getting started with one point is relatively inexpensive.

The main thing in "Juicy BAR" is to have creative thinking and not be afraid to experiment.

Reviews:

Alexander Longvinsky says:“At first, my fresh bar had a simple menu, but now we have gone a little further when compiling the menu. Here you can order not only smoothies and fresh juices, but also extracts of medicinal plants. Extracts and elixirs as a small alternative to vitamins. This service is in demand. I have been working with the franchise for 2 years, I have not regretted my investment yet. Our company paid off in six months. When buying a franchise, be guided by the place where the bar will be located.

Natalya Yakimova:“I wanted to change something in my life. It took me a long time to choose what to do, and on the advice I began to choose a franchise that would be interesting to me. I chose a bar franchise because of the favorable conditions and a small fee. After signing all the documents, we opened three weeks later. In our city, we were the first to open such a bar. I think in a month our investment will pay off. I am very happy with my project."

Fresh bar (also called a juice bar or smoothie bar) is a relatively new phenomenon on the market, which arose on the wave of consumer interest in healthy eating. It is a stationary or mobile catering point where freshly squeezed juices and juice-based cocktails are prepared and sold. In developed European countries, smoothie bars are wildly popular. In the United States, the total annual income of businessmen employed in this niche is over $3.5 billion.

In summer, a huge number of Russians prefer to quench their thirst with cool, 100% natural juice, so the idea of ​​​​opening a fresh bar promises a good income with a relatively small initial investment (from 300 to 500 thousand rubles). At the same time, the direction is only gaining momentum - for sure, only a few of the shopping centers in your city can boast of such establishments.

Where is the best place to open a fresh bar?

A point of sale for fresh drinks can be opened on a small sales area (4-6 m²). The main condition is high traffic of potential buyers. The target audience includes everyone - from children to the elderly.

The most profitable places are:

• shopping and business centers;
• railway stations, airports;
• cinemas;
• sports clubs, fitness centers;
• Beauty Salons:
• hypermarkets;
• markets;
• amusement parks;
• beaches;
• embankments.

Often you can stumble upon an outdoor fresh bar in a car dealership or at some event (presentation, exhibition). But most often - in a shopping center right in the middle of the aisle. Juices and cocktails spoil quickly - within half an hour, drinks lose some of their useful properties and taste, so they are prepared in fact - in front of the buyer. And therefore, in a high-traffic area, where consumers can observe the process of making smoothies, the demand for products increases significantly.

In the shopping center, airport and other closed premises, you can sell drinks in winter, outdoor season - the period from late spring to early autumn. So either consider the business as seasonal or expand the range - so that there is something to offer at any time of the year. Entrepreneurial businessmen seek to immediately open a network of outlets in different parts of the city. Otherwise, an impressive share of the profit will go to the maintenance of one point.

Curious fresh bar design ideas

In any business, you can and should be creative, and even more so in this one. A wellness and vitamin bar will become even more profitable if it immediately attracts the attention of consumers. This can be achieved with the help of creative design of the trading place.

Option one - a hut with a thatched roof. Stylish and unusual. Make a wooden structure with a counter, order a straw canopy - and you're done. Brightness will be given by details - like a fruit dish, colorful posters with products.

An outlet in a shopping center can be decorated with artificial palm trees, tropical flowers and other "Mediterranean" attributes. If it's a mobile juice bar, sell drinks in a van. Make a showcase on one side, a window for communicating with customers - this will be very original.

Smoothie bar assortment

The main menu of the fresh bar includes freshly squeezed fruit and vegetable juices, mixes and smoothies (a thick drink made from a mixture of fruits, berries with ice, milk or juice). But you should not stop there - the more assortment you offer, the better.

You can offer buyers:

• tea, coffee, hot chocolate;
• milkshakes;
• ice cream;
• mineral water;
• light snacks and desserts.

Some entrepreneurs went even further and began to sell extracts of medicinal herbs. They are positioned as natural and more effective analogues of dietary supplements and vitamin complexes. And in Japan, fresh bars also sell organic cosmetics. The majority seeks to make money on common fresh juices - orange, grapefruit and apple.

The traditional bar offers customers from 20 different juices from both fruits and vegetables.

Fresh bar equipment

Equipment is the main item of expenditure. For a traditional point you will need:

• universal juicer:
• juicer for individual fruits (citrus fruits, pomegranates);
• blender;
• mixer;
• tools for cleaning fruits and vegetables;
• refrigerators;
• bar counter;
• ice generator;
• showcase;
• cash equipment;
• coffee machine;
• work cabinets.

It is advisable to purchase equipment from a service provider. In this way, you protect yourself from long downtimes and additional repair costs in the event of instrument failure.

If the area allows, you can put tables and chairs for visitors. As for utensils, disposable is usually used. Sometimes glassware is used, but then the fresh bar already belongs to the field of catering, and not catering.

Staff

Optimally - to hire two sellers who will work in shifts. Recruitment is not an easy task, because profit directly depends on the quality of service. Give preference to open and friendly people who can interest the buyer in the assortment and cause a desire to buy. Take care of stylish uniforms.

There are no special requirements for personnel. There is nothing complicated in the work, so everyone can be trained. Wages are usually formed from salary and a percentage of sales (up to 10%).

Marketing

Purchases in fresh bars are made spontaneously, which is why it is difficult to implement a clear, consistent advertising strategy. The most important marketing component of a fresh bar is the design of a point of sale. Come up with an original name and make a bright stylish sign. Design the sales area in such a way that it attracts attention. Further, the supply of the assortment and the professionalism of the seller “are used”.

In order for as many people as possible to know about the smoothie bar, you can distribute flyers in the area where it is located. It is important to think over the assortment to the smallest detail. A varied menu of popular drinks is a guarantee of high income.

The documents

If you are self-employed, it is better to register as a sole trader. Such a form of business as an LLC will be required in cooperation with investors or partners.

After registering an individual entrepreneur or LLC, you need to:

• Get registered with the tax office.
• Select the type of activity (OKVED). Classic - production of fruit and vegetable juices and serving drinks.
• Get a TIN, approve the taxation system.
• Obtain permission from the State Fire Supervisor.
• Register with social, medical, pension funds.
• Obtain permission from the SES.
• Register cash register.
• Open a bank account.
• Draw up a lease agreement.

Fresh bar in the shopping center will not require permits from the fire department and the Sanitary and Epidemiological Station. When opening a fresh bar in a separate room, more efforts and costs are needed. Probably will have to carry out repair and design work.

To obtain a permit in the SES, the following documents are needed:

• List of sold goods (in 3 copies).
• Sanitary certificate for the building.
• Sanitary passport for transport.
• Contract for disinfestation and deratization.
• Journal of disinfection work, registered in the SES.
• Waste collection agreement.
• Sanitary records of each worker.
• Building lease agreement or proof of ownership.
• Registration certificate.
• Project of redevelopment or reconstruction of the premises (if necessary).
• Sanitary and epidemiological station permission to open.

Also, a technological project is approved in the SES.

Profitability and payback

To make it clear why selling fresh juices as a business is so tempting, consider grapefruit juice (one of the most sought after) as an example.

• A kilogram of grapefruits costs an average of 90 rubles.
• The average price of a glass of grapefruit juice in a smoothie bar is 150 rubles.
• The average price of a liter of grapefruit juice in the same place is 750 rubles.
• It will take 1.5 kilograms of grapefruits or 135 rubles to prepare a liter of juice.

Profit: 750 - 135 = 615 rubles.

Impressive, isn't it?

And now we will present a detailed business plan for a fresh bar with calculations.

Cost items to start:

Let's say that in a day you will sell 35 freshly squeezed juices and mixes for 150 rubles, 15 cocktails for 200 rubles, and other products worth about 3,000 rubles. The daily profit will be 5,250 + 3,000 + 3,000 = 11,250 rubles. Monthly - 337,500 rubles.

Monthly expenses for raw materials, taxes, wages, rent - 125,000 rubles.

Net income - 212,500 rubles. Payback will be achieved in about 3 months.

Conclusion

The main law of fresh business: the wider the assortment, the higher the profit. Before opening, it is imperative to draw up a business plan with a detailed analysis of the competitive environment, industry development prospects, with data on initial investments and monthly expenses, calculation of profitability and payback. First of all, it is worth studying what fresh bars are in your city and specifically in the place where you plan to open a point. Two smoothie bars in one shopping center is tolerable, but two bars at the entrance are already critical.

Success depends on the location, range and quality of service. The advantages of the business include a quick payback, high profitability, regular demand (when trading in closed areas). The risks are the prejudice of the audience that freshly squeezed juice is an expensive luxury product, as well as the high cost of raw materials, the dishonesty of suppliers.

Legal aspects, equipment selection, assortment formation, premises requirements, production processes, sales. Complete financial calculations.

After playing this game just once, you will learn how to create viable business ideas from scratch.

* Calculations use average data for Russia

Starting investments:

350 000 - 500 000 ₽

Revenue:

360 000 - 810 000 ₽

Net profit:

90 000 - 210 000 ₽

Payback period:

The fresh drinks trade fits perfectly into the trend for a healthy lifestyle, and also perfectly quenches the thirst for new items, so a fresh bar is an idea that will definitely be in demand.

A fresh bar is a stationary or mobile catering point that specializes in the preparation and sale of freshly squeezed juices (fresh juices) or other drinks based on them. They may also be called juice bars or smoothie bars. Fresh bars are a relatively new phenomenon for Russia. Such institutions have appeared relatively recently on the wave of consumer interest in the idea of ​​a healthy lifestyle and healthy eating.

The idea to create a mini-bar, where healthy natural and, most importantly, fresh juices will be sold instead of alcoholic and low-alcohol drinks, came to our country from America. Nowadays, fresh bars have already become commonplace in many European countries. In the United States, entrepreneurs who open fresh bars earn a total of over $3.5 billion a year. Of course, in Russia one should not count on such a profit yet. But there is no doubt that such a phenomenon as fresh bars is promising for creating your own business.

The main advantages of opening fresh bars:

• small initial costs (from 350 to 500 thousand rubles);

high profitability (from 80%) and a high markup on drinks (from 200-300%);

the ability to open a point in a small area of ​​​​a few squares;

simple technologies for preparing drinks;

there are no serious requirements for personnel.

What can be found on the menu of fresh bars

The assortment of a fresh bar can include not only freshly squeezed juices, but also smoothies, mineral and carbonated waters, coffee, tea, light snacks and desserts like fruit puree, muffins, cookies, ice cream and more. A smoothie is a thick drink in the form of berries and fruits mixed in a blender with the addition of ice, milk or juice. Despite the presence of food on the menu, the main focus is still on soft drinks and cocktails based on juices and/or milk.

Since fresh bars are positioned as points for the sale of healthy food and drinks, the assortment should be determined based on this concept. In a large shopping center, where several eateries, pizzerias, pastry shops and other catering establishments will be located near you, it makes sense to expand the assortment not by introducing other dishes, but, for example, by developing new recipes for cocktails and fruit desserts. But if your fresh bar is installed on the territory of the office center, in addition to drinks, you should think about making and selling various snacks. But even in this case, you should not deviate from the concept of a healthy diet. For example, if you sell hamburgers, you will still not be able to compete with “full-fledged” eateries, but you risk spoiling the image of your company, which will no longer be associated with a real fresh bar among customers.

Some entrepreneurs go even further when compiling the assortment of their bars. For example, in certain Moscow fresh bars you can buy not only juices, cocktails and desserts, but also extracts of various medicinal plants. Moreover, a bottle with natural contents with a capacity of 100 ml can cost the buyer 1.5 thousand rubles. Extracts and elixirs are positioned as an alternative to conventional vitamins and bioactive supplements. True, it is difficult to say whether such products are in great demand.

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When choosing a range concept, some entrepreneurs proceed from the considerations that buyers of natural drinks care not only about their nutrition, but also about their health in general. Therefore, for example, even organic cosmetics are sold in Japanese fresh bars. However, if you plan to introduce organic cosmetics into your assortment, study the demand for it in advance and keep in mind that you will need to slightly expand the sales area and hire sales consultants with medical education.

The fresh market in our country is just developing, but its participants have already faced the problem of positioning their products. If earlier freshly squeezed juices and various cocktails based on them and with the addition of milk could only be purchased in expensive restaurants that set a large markup on them, now the owners of fresh bars are trying to break consumer stereotypes and promote their product as healthy, tasty and, most importantly, , affordable. True, they are in no hurry to reduce margins on it, since in this case the payback period of the point will increase significantly. Therefore, experts advise finding a compromise solution: for example, leaving the markup on freshly squeezed juices and smoothies at the same level, and creating the appearance of affordability and low prices by reducing the retail cost of various other drinks based on them (cocktails, fresh juices with ice and ice cream).

Which room is suitable for a fresh bar

A fresh bar does not require a large area. It is quite possible to open a full-fledged point on 4-6 square meters. Unlike other similar establishments, the products presented in such a bar are in demand all year round. In the hot season, people buy soft drinks based on natural fruits to quench their thirst, and in the winter months - as a healthy cocktail rich in vitamins. All these features determine the location of your fresh bar. First of all, it should be located in a place with high traffic, preferably near a cafe or restaurant.

The best location options for opening a fresh bar:

• shopping centers and hypermarkets;

business centers;

fitness centers;

airports;

railway stations;

water parks;

cinemas;

Recently, fresh bars can be seen in car dealerships and at various events. For example, mobile bars that are installed at exhibitions. But still, most often fresh bars can be seen in large shopping centers right in the middle of the walkway. This format of retail is called an island (“an island in a shopping center”). A detailed business plan with calculations for a fresh bar in the island format in a shopping center can be found.

A large flow of people for fresh bars is important, among other things, because of the properties of the products. Juices and cocktails are perishable products that cannot be stored for a long time even if there are refrigerators. Already within the first thirty minutes after preparation, a fruit drink without any additives loses both a number of its useful properties and its taste. Of course, with a large flow of customers, some drinks can be made in reserve so as not to create a queue, but in other cases they are prepared immediately after the order is made. Thus, if your bar is set up in an open area, passers-by can see how a cocktail or juice is being prepared, which will increase the confidence of buyers.

What equipment is needed for fresh bars

A significant expense item when organizing your own fresh bar is the purchase of special equipment. The minimum set of commercial and industrial equipment for a standard point of sale of freshly squeezed juices and drinks based on them will cost about 200 thousand rubles.

The minimum set of equipment for a fresh bar:

• universal juicer, juicer for certain types of fruits (for example, citrus fruits or pomegranates);

blenders and mixers;

devices for cleaning fruits and vegetables;

refrigerators and cabinets;

bar counter;

• cash register and cashless payment system;

  coffee machines;

  ice machine;

  ice cream refrigerator;

  work cabinets (they can also be placed in the bar counter).

When choosing a supplier of equipment (first of all, juicers and mixers with blenders), pay attention to the fact whether he offers after-sales service for the equipment he sold. With a high workload, even new devices often fail, and its repair in the absence of warranty service can cost a pretty penny.

From dishes in fresh bars, as well as at other similar catering points, as a rule, disposable plastic plates, glasses, coffee mugs, forks and spoons are used. Quite rarely, glassware can also be used, but in these cases, the fresh bar no longer belongs to the catering system, but rather to catering.

Ready-made ideas for your business

Additional costs are associated with the design of the sign, the application of the logo of your bar (or chain of fresh bars) on the side of the counters, the production of branded napkins (optional), flyers or business cards. Leaflets and business cards, as well as bright design of the outlet, are the main tools for attracting customers. For this reason, so far, no fresh bar can boast of a memorable brand that many people hear about. Purchases in them are made spontaneously, not purposefully, and buyers, at best, will later remember the approximate location of the bar, but not its name or logo.

What staff is required for a juice bar

If buying equipment and renting a place to trade are the biggest expenses of your juice bar, then finding the right staff is quite possibly the most difficult task that you will face in organizing and running your business.

As a rule, most owners of fresh bars are looking for a girl or woman under the age of 45 as a seller. At the same time, the main selection criteria are decency, politeness, sociability and accuracy. It doesn’t take much time to master a juicer or mixer, so the requirement for the ability to handle equipment is not at all key.

It should be borne in mind that you will need to find not one seller that meets your requirements, but at least two or three. Please note that shopping centers, where fresh bars are often located, are open from morning to late evening, seven days a week. A point in a busy place will need three sellers who will work in shifts (for example, a week after a week or three days after three). The seller's salary usually consists of two parts - salary (a fixed amount) plus a percentage of sales (on average, about 10%).

Ready-made ideas for your business

A separate issue is the prevention of theft. The owners of points for the sale of fresh juices, where a cash register is installed, check their employees for integrity by arranging test purchases. Your acquaintances or friends can also act as a "mystery shopper".

What profit can fresh bars bring

The business of manufacturing and selling drinks based on freshly squeezed juices is highly profitable - from 80%. The minimum margin for goods is about 200-300% (300% for freshly squeezed juices and less for other drinks based on them). For example, 250 grams of fresh juice at a cost of about 40-45 rubles is sold at retail at a price of 120-135 rubles. At the same time, at least 25-30 liters of this drink are sold per day, and on weekends and in the summer months, sales volumes can reach 45-50 liters if a good place has been chosen. Thus, the proceeds from the sale of juice alone can be 360-810 thousand rubles per month. Taking into account the cost of production, rent, payroll and other expenses, the net profit at such turnover will be from 90 to 210 thousand rubles. The payback period of a fresh bar depends on several factors: location, assortment, competent promotion, product quality, customer service quality, etc. The average payback period for such a point is about 10-12 months.

Experienced entrepreneurs advise potential players in this segment to think about developing it to a network of several fresh bars even at the stage of opening one outlet. If you do not have experience in this area, then it is better to gain it for at least one year, managing one fresh bar, and then build a network based on the knowledge gained. In this case, the payback period of the project will be about three years. There is another way to develop your own business based on an already functioning fresh bar - the subsequent creation of a network of cafes or healthy food restaurants, which are now considered a promising direction.

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Profitability calculator for this business

A fresh bar is a bar whose assortment consists of juices and drinks based on them. The idea was born in the USA in the wake of promoting a healthy lifestyle. Instead of alcohol, coffee or tea, visitors are offered fresh natural juices. In America, this business generates multimillion-dollar incomes, while in Russia the initiative is only taking root. Yields are, of course, lower. But today the level of profitability reaches 300%. In addition, this still new business idea has not been implemented in every region of the country. At the same time, the implementation of the plan does not imply either a complex bureaucracy associated with permits from government agencies, or large investment capital, or the search for qualified personnel who could be entrusted with the business.

Let's look at a fresh bar business plan drawn up for the city of Lipetsk.

Summary

The goal of the project is to open a bar selling fresh juice and other drinks made from it. The need for investments is only 760 thousand rubles. Planned income - 600 thousand rubles. in year. The payback period is 16-18 months if the pessimistic scenario is implemented.

Before proceeding with the registration of an enterprise, you need to understand how to open a fresh bar and how much money it will take. On average, the initial investment is 350-450 thousand rubles. The amount of monthly costs depends on which premises are used (own or rented) and whether hired personnel are involved.

The fresh bar menu will include:

• juices;
• smoothies (a cocktail of berries, milk, soda, etc.);
• confectionery (cakes, muffins, cookies);
• ice cream.

Business environment

There are no fresh juice bars in the city yet, but equipment that allows you to get fresh juice is available in several stores. In them, as well as in the bar, the seller prepares the juice immediately before the sale. Leisure in the store, of course, is not provided. Drinking fresh juice is also not immediately possible. At the same time, the survey shows that an institution where one could sit and drink fresh juice or a cocktail based on it instead of traditional tea or alcohol will be in demand. At the same time, as the survey showed, most citizens are ready to go to a bar along the way, as a result, an institution should be opened in the city center, or in places where there is often a mass congestion of people, for example, in large shopping centers.

Since there is no similar enterprise in the city, we will evaluate the potential income based on the results of the study. It is also impossible to rely on the experience of fresh bars operating in Moscow, since this is a larger city with a higher standard of living. The population of Lipetsk is relatively small. It is a little more than half a million inhabitants, although the standard of living in the region is high. So, for example, in comparison with neighboring Voronezh (a city of a million inhabitants), the income level of Lipetsk residents is at least 25% higher. At the same time, 50% of respondents showed that they are ready to systematically visit the institution if the prices in the fresh bar are moderate. The average check is usually 155 rubles, while the cost of 1 liter is 245 rubles. This amount also includes the order of confectionery. If at least 10 people visit the fresh bar per day, it will be possible to earn 600 thousand rubles a year. Of course, in reality there should be more visitors. Based on the survey data, you can count on 20 people, but we will make the calculation based on a pessimistic scenario.

The emphasis in the advertising campaign should be on a healthy lifestyle. At the same time, one should not forget to monitor the quality of purchased products from this point of view. It is best to conclude an agreement with a small confectionery shop for the purchase of products. If you buy cakes and muffins at a wholesale warehouse, then there is a high probability of stumbling upon products with a large amount of preservatives, which is unacceptable. In the future, when the number of points increases to at least 3, it will be possible to open our own workshop.

operational plan

We need a very small space to work. For starters, 8-10 m2 is enough. As the experience of Moscow enterprises shows, even 4-6 m2 can be dispensed with. We chose a small department (7 m2) in a shopping center. Renting such an area will cost only 30 thousand rubles. per year, including utilities. In addition, it is necessary to purchase furniture and equipment for the production of juices and cocktails. The cost of a professional kit is 280 thousand rubles. You also need to buy confectionery products daily and fruit once a week. Fruit consumption per day is about 10 kg.

Workforce plan

At first, the investor will work on his own. This is justified, since entrusting all the work to an employee at the very beginning means losing control over the course of affairs immediately. After the work is debugged, you can transfer cases, but not on the first day. Of course, the enterprise must operate in 2 shifts, and not just 8 hours, besides, weekends are not expected in such a business, so 1 employee will still be needed.

Have you noticed that many today are literally obsessed with a healthy lifestyle? And of course, many catering outlets are trying to support this trend in every possible way, offering customers a "healthy" menu. And even with a minimum of expenses, today you can organize a cafe that will be appreciated by adherents of a healthy lifestyle - pay attention to the idea of ​​launching a fresh bar! There are 2 options - a business either under its own brand or under a franchise. It is not difficult to draw up a business plan for a fresh bar - it is quite possible to organize a profitable business in just a couple of months.

Fresh bar (another name - juice bar) is a mobile or stationary catering point, the menu of which is based on natural freshly squeezed juices and smoothies.

Our business valuation:

Starting investments - from 500,000 rubles.

Market saturation is low.

The complexity of starting a business is 4/10.

Business Advantages and Disadvantages

Why is the idea of ​​a juice bar business gaining popularity? The direction has enough advantages that allow you to recoup all costs in the shortest possible time:

The niche of fresh bars is not overflowing with offers. Surely, in many shopping centers in your city there are no such establishments yet - the competition is minimal.

• Low start-up costs make it possible to start a business even for beginners.
• You will sell products that are in demand. If you choose a walk-through place to open a mini-cafe, there will always be a demand for juices and smoothies.
• To attract more customers, it is possible to slightly supplement the menu. The profit will be higher.

Fresh-bar as a business has one significant drawback - seasonality. The greatest demand for the offered products will be observed in the summer, when it is hot outside. The level of sales is inconsistent.

Own brand or franchise?

Opening a fresh-bar is possible in several directions - either a cafe under its own brand, or a franchise business.

To open a franchise restaurant, you will need to conclude an agreement with the franchisor. In this case, you will be provided with a complete business plan and all the necessary recommendations for doing business. Yes, a fresh bar franchise makes it easier for a beginner to start a cafe, but the cost of the contract can be quite high. For example, to open a juice bar under the well-known brand Juicemaster, you will need over 2,500,000 rubles. However, there are offers from franchisors and cheaper - the Juicy BAR franchise costs about 700,000 rubles.

Having decided to open a fresh bar on your own, you will have to spend time developing the design of the institution and the menu, searching for reliable equipment suppliers. But in most cases, it is cheaper - it is possible to buy used equipment and rent a small area.

Preparation of the necessary documentation

A fresh bar is a catering point. This means that before opening a business, you will need to obtain permission from the SES and the fire service. The complexity of the procedure depends on the chosen location of the cafe. It is a little easier in terms of paperwork when launching a juice bar in shopping centers - for sure, here, at the construction stage, it was foreseen the possibility of opening catering points, which means that the administration has the appropriate permits.

Are you going to open a fresh cafe-bar alone? Then register a business as an individual entrepreneur - it is much faster and will require a minimum of costs. If you are planning a business activity with founders, you cannot do without the organizational form of an LLC. As a rule, the process of registering a case takes a month.

Where to open a fresh bar

The amount of profit received largely depends on where exactly the fresh bar counter will be placed. Choose your location responsibly!

The main criterion for choosing a location for running a business selling fresh juices and smoothies is high traffic. The more clients, the higher the income.

Pay attention to the following options - airports and train stations, shopping and business centers, amusement parks, cinemas. In this case, "neighborhood" with food courts is welcome. Since it is planned to offer a healthy menu to customers, consider opening a business in fitness centers, beauty salons - this is your target audience. In summer, it is beneficial to open a mobile fresh bar on the beach.

Renting a small area in a shopping center will not cost much. The rack will take no more than 3-4 m 2. Experts advise to organize a point of sale of a square rather than an elongated shape - it will be much more convenient for the staff to work this way.

What menu to offer customers

The main menu of the fresh bar is freshly squeezed fruit and vegetable juices, smoothies. But you can not limit yourself to this, in order to attract more customers, expand the range of products offered.

Plan your menu as soon as possible. Even at the stage of developing a business plan, it does not hurt to establish contacts with suppliers of products for the preparation of juices, cocktails and smoothies. What equipment to buy for a fresh bar will depend on the range of drinks and dishes offered.

Do not forget that the fresh bar is positioned as a point of sale of healthy food. And no matter what items you add to the menu, stick to the concept! No hamburgers, french fries or hot dogs! In addition to juices and smoothies, you can offer tea, coffee, and milkshakes to your customers. If you open a cafe in a business center, it makes sense to think about preparing healthy snacks and fruit desserts. Ice cream and pastries will be appropriate in entertainment centers and amusement parks. And in Japanese fresh bars, for example, sellers sell organic cosmetics in addition to food. But before expanding the “menu” in this way, it is worth studying the demand - the Russian consumer is not used to this.

What equipment will be required?

There are different types of fresh bars, which means that different equipment may be required for doing business. Let's designate the main list of appliances and furniture that you will have to buy anyway - even if you open a mini-cafe.

What will be required?

• Cash machine.
• Rack.
• Juicers (universal, special for pomegranates and cirus fruits).
• Apparatus for automatic cleaning of fruits and vegetables.
• Refrigeration chests.
• Ice maker.
• Showcase with cooling.
• Blender.
• Mixer.

The list of additional equipment includes a coffee machine, an ice cream freezer. Everything will depend on the proposed menu.

When buying juicers for a fresh bar and other equipment, you should take into account the design of the outlet - everything should be in harmony with each other. It is also necessary to take into account the patency of the institution - if there are a lot of customers, more powerful units will be required.

If you are not constrained in finances, then buy professional equipment from foreign manufacturers - as practice shows, they have higher productivity and a long service life. When money is sorely lacking, you can think about purchasing used appliances. This, by the way, is a good option for launching a small outdoor tent.

In addition to equipment, it is necessary to purchase consumables - napkins, cutlery. As for cups and glasses, then focus on the level of service - it can be glass or plastic dishes. Who will the juice bar be aimed at - elite guests or every passer-by?

Profitability of the newly opened fresh bar

How to open a fresh bar from scratch and how much money will it take to invest? To launch a mini-cafe (on an area of ​​\u200b\u200bnot more than 6 m 2), selling only juices and smoothies, you need at least 500,000 rubles - and this is taking into account not the most expensive and productive equipment. A larger establishment of start-up investments will require more - from 800,000 rubles.

Business profitability is high. The margin on finished products in fresh bars is about 300% - excellent profitability indicators! For example, the cost of 250 g of freshly squeezed orange juice is about 50 rubles - while you will sell it for no less than 90 rubles.

The final profit of the cafe will depend on the volume of sales. Naturally, in passable places a higher level of implementation. As practice shows, "average" fresh bars can bring their owner up to 300,000 rubles of monthly revenue. In this case, minus variable expenses (rent, food purchases, wages to sellers), the profit will be about 150,000 rubles / month. And if you start offering customers a wider range, then the revenue will be greater - you can count on a monthly income of 500,000 rubles. It is possible to recoup a fresh bar with proper business management even in six months.