Given the popularity of gyms, opening a fitness center is a profitable business. But organizational matters and choice of specifics to ensure more income require a serious approach, so that in the end, due to expenses, you do not have to burn out.

Market competition and potential customers

According to experts and people with experience in this field, the sports business will be profitable only in settlements where the population starts from 30,000. At the same time, it is necessary to look at the competition. Already 2-3 full-fledged and long-term sports clubs will not allow you to reach the desired profit. If there are no competitors, then the payback will be at least 2 years.

If you are worried that your business will not be in demand, keep in mind that according to statistics, 1% of the population uses any kind of service. That is, in a city with 30 thousand, at least 300 people will become your customers. This is quite acceptable for a microdistrict in a metropolis.

We draw up a business plan based on the main client base (see also). Think about who can become your potential client? If you plan to open in the city center, then office managers will begin to visit you, whose work is sedentary and a subscription to training near the office will suit many.

In general, you can target the following groups:

• Office workers;
• Schoolchildren and students;
• Girls who follow the figure;
• Bodybuilders.

All these four groups can easily coexist in the same gym, for this you don’t even need to profile the simulators, but if you are targeting a specific clientele, then certain nuances should be taken into account. For example, for semi-professional bodybuilders and powerlifters, it is preferable to have power simulators in the maximum variety, and for losing weight, aerobic exercise and an appropriate auxiliary arsenal are needed.

What should be a fitness room?

What do visitors expect from the gym? This is very important question and in your business project, you must take into account the nuances that will require you to invest from the very beginning.

The ideal sports hall is bright, emotionally big amount mirrors. The training range is varied and separate equipment is presented in large quantities. Pleasant music plays in the background, motivating to do even more. There is always an experienced trainer in the gym and the overall atmosphere is friendly. At any time there are no queues either in the hall itself or in the simulators.

To achieve this picture, consider the following questions:

• You will need a building or room with large windows and perfect ventilation;
• Indoors, you need to either think over or find a room with adjacent showers;
• Acoustics will need to be worked out;
• Purchase and think over a combination of simulators in advance;
• Find professional trainers;
• Calculate the approximate attendance of the hall and the system of discounts so that there are no voids or vice versa - overcrowding of the room.

Renting premises and its arrangement

Perhaps the most difficult question in any business, it is the choice of premises and the rental of a building. It is expensive in the center, but there is a lot of traffic, and in a residential area it is accessible, but attendance is initially limited. In this matter, you need to focus on your clientele.

Hall selection

If you are aiming for office workers, then it is preferable for them to have a hall in the center, in the same place where they work. So you can negotiate with companies in the future to provide subscriptions with discounts to all their employees. This is a business with a large scale, so saving on rent in this case is inappropriate.

On the other hand, if you are targeting semi-professional athletes, the so-called “jocks”, who strive to keep themselves in shape and create something like a community, then for such an audience you can rent a basement in a residential area. Starting costs in this case will be much less, but the repair and arrangement of the hall depends on the initial state of the premises. It is usually more difficult to install showers, ventilation and sewerage in basement halls, but if this is already provided, then the rent will be very cheap.

The minimum area even for the smallest gym is 100 sq. m.

In the case of focusing on losing weight and just active people, choose a room in the central part of the city, but with a convenient entrance. For example, on the minimum passable street next to the main one. The building should inspire confidence from the doorstep, as it is important for girls to study in prestigious halls. Semi-basement clubs are not for them, as is the prospect of going to the very center in traffic jams.

When choosing a room, pay attention to the ceilings. Their height must be at least 3.5 meters, because otherwise it is difficult to ensure the purity of air flows. It is impossible to resolve the issue due to ventilation alone - there will be either closeness or drafts.

The ceiling rule does not work only with basements, but there ceilings do not heat up from the sun, and ventilation circulates air, all other things being equal, more intensively. The gym must have a shower and toilet. Without them gym will not be in demand. If the building is suitable in all respects, but it is impossible to equip showers in it, give up the idea and look for options further.

Repair

Even if you rent a room where the gym used to be, the floors need to be redone. They should be warm, soft and non-conductive. Ideally it should be like this:

1. On the monolith - PVC moisture insulation;
2. Expanded clay backfill;
3. Chipboard layer;
4. foam plastic;
5. Decorative processing.

You also need to consider that there should be mats in the places of power simulators.

Repair must be controlled Chief Engineer public service and his brigade. This will help in the future to resolve the issue of reclassification if, for example, you rent the basement of a residential high-rise building.

As for decorative repairs and design, it is also better to use the services of a professional here, since the hall should aesthetically attract the attention of customers. Consider partitions, locker rooms, office furniture at the entrance.

Equipment and trainers

Regardless of who the gym is aimed at, the premises should be provided with:

• cardio simulators;
• power simulators;
• fitness mats;
• bicycles;
• Treadmills;
• fitballs;
• racks, benches and bars;
• steppes;
• dumbbells;
• hoops;
• jump ropes.

If you are considering opening a general gym and you have competitors, go to them and see what is in demand. This is necessary to make a minimum of errors at the stage of equipment procurement.

Never buy cheap equipment. This usually involves rapid breakdown and even injury to the trainees.

To get an idea of ​​how many machines you need for your chosen gym, count 15-16 machines for every 100 sq. m. That is, if the area of ​​​​your hall is 100 square meters. m., then 15 simulators are all you need. More equipment is not worth buying, because you always need to consider the distance between the simulators and the general place to enter.

opening a gym is an excellent option for starting a business. healthy image life is now in vogue, and more and more people are watching their bodies.

Before starting a project, it is worth marking the gyms of the city or region. This will help in working with the concept of your project. You need to find out the number of halls in the region, their level, prices, work schedule, etc. Any information may be important.

Video How to open a fitness club

Even if you focus on the minimum requirements for gyms, the amount should be very rather big. The lion's share of expenses falls on (at least 200 square meters) and the purchase of simulators, pancakes, barbells, benches.

You also need to rubberize the floor and install mirrors. When drawing up a project, you need to take into account the cost of design, because it is a creative approach to design that will attract the attention of customers to your hall.

Not superfluous in the gym will be:

• shower cabins;
• air conditioners;
• bathrooms;
• medical office.

In short, before you start planning a project, you need to be sure that opening a gym will be affordable for you.

If there are no problems with start-up capital, then you can proceed to planning the future. The layout of the main halls, showers, bathrooms and other premises can be drawn up on your own, but it is still recommended to use the services of an experienced designer who will help plan the room.

To study the numerous experience of other entrepreneurs who have created their own successful business with a franchise in the section of our website:

The most successful and informative case according to the editors of the Russtarup portal:

An interesting experience of creating a business under the franchising program is presented

The next stage is the purchase of simulators. It is easy to guess that this is the most important part of the whole project, since it is the quality of the simulators that affects the effectiveness of the training of visitors and can make them come back to you.

It would be nice to establish contacts with firms that sell simulators, but this is not so simple. Buying in the online store is also suitable.

Speaking of necessary personnel, it is worth mentioning the need for several trainers with special education. In addition, you will need an administrator, an accountant and people at the reception.

Be sure to register with the city authorities and. A special license is needed if, in addition to exercising in the gym, you will also sell sports nutrition.

And will play an important role. There are a lot of gyms today, so you need to make sure that people pay attention to your offer.

It all depends on the available funds. You can limit yourself to flyers and leaflets, or you can rent several billboards. Remember that the business is seasonal, so discounts can be useful during the summer months.

Premium fitness club in the USA

How to write a business plan for a gym

Opening a gym is a rather profitable business, since such establishments are in incredible demand, and the contingent of clients is very diverse - from humble students to wealthy businessmen.

Also, in order to start own business in this area, funds must be invested one-time, that is, in the future there will be practically no large expenses.

It will help you competently approach the issue of opening your own business, a ready-made business plan for a gym, which you can download on this page.

If you decide to open a gym, the business plan must include the criteria for choosing the location of the future sports facility, the fee required documents, purchase of equipment, definition pricing policy, number of staff, working hours and other important aspects.

As for the location of the gym, it is advisable to rent a room in the city center or on the main streets of remote areas, where most potential clients.

It is very profitable to equip a sports facility in a large mall, because several thousand people pass there every day, who may be interested in such services.

Also important is the issue of purchasing sports equipment. The standard set of equipment includes dumbbells, weights, barbells, simulators for the press, arms, legs and back, a horizontal bar, as well as personal protection: wristlets, gloves, belts, etc.

The equipment can be used both new and used, but it is very important that it be of high quality and durable.

You can’t do without hiring employees when opening a gym. The staff should include a manager, a cleaning lady and instructors.

Of course, the most important in the team are the coaches, because it is they who will work with people and, accordingly, make a profit, so you should give preference to young people of athletic build, thoroughly those who know the job each simulator and able to advise the client on any issue.

Expenditure

Of course, if you want to open a gym, the business plan must include all items of expenditure, which in general will determine the amount of capital investment.

The main points in this are:

• rent or purchase of premises over 100 m2 for a gym;
• initial cost and expenses for the further maintenance of sports equipment;
• communal payments;
• wage employees;
• advertising costs;
• household and office expenses;
• security services, etc.

Revenue Forecast

Income from this business is not exorbitant, but regular. Revenue depends directly on the number of customers. The cost of a subscription ranges from several thousand.

So, if 25 people work out in your gym, then every month you will be able to receive about half a million, respectively, for the year your profit will be more than 5 million. Thus, the profitability of this business is very high, and it is possible to recoup the investment within 1-2 years.

Consider a working business model of owning a fitness club from scratch. Effective and recommendations on how to open your own gym from scratch. So, here are tips for opening a fitness club and its proper organization. And now let's move on to the question of how much it costs to open a fitness club from scratch.

We place necessary equipment right for the gym .. We will find out with you whether it is profitable to open a fitness club and how to do it with a minimum of costs ...

Now it has become very fashionable to visit gyms and fitness centers. This is evident from the results of the marketing research and from the experience of entrepreneurs that have opened the relevant areas in this business. Entrepreneurial activity in this area is not yet fully saturated, and the forecasts will be promising, at least another 10 years. Unfortunately, not all fitness clubs manage to survive, but only those where the business was correctly and adequately organized, with a comparison of all probable risks and their possibilities.

The documents

We look at the list of what documents are needed to open a fitness club from scratch.

• Serious problems should not arise with the preparation of documentation for registering a fitness club, here is the set and procedure for obtaining documents are standard:
• Select OKVED codes and indicate them: 93.04 Sports and health activities, 92.62 Other activities in the field of sports, 92.61 activities of sports facilities. If in the future you plan to expand the range of services offered, for example, you will begin to offer services offered by beauty salons, such as a solarium, massage services, manicure and more, then you need to specify all the necessary OKVED codes in advance.
• Choose and register legal form in the tax office. For the first time, it will be a convenient option to register an individual entrepreneur in order to use the simplest taxation system.
• Obtain permission from Rospotrebnadzor. There you must present a contract for the maintenance of the air conditioning and ventilation system. As well as an agreement for the maintenance of the housing office, for permitting the disposal of lamps, an agreement for the availability medical books employees who need them have a passport of a sports institution and a PPC.

Room selection

The premises for a fitness club is one of the most important stages of the opening, the success of the activity itself will largely depend on it. If you have planned to open a club in a mini-format (you need a room for a fitness club with an area that does not exceed 150 sq.m.), then you can use your own room, and not rent it. Because otherwise, the possibility of ruining the enterprise will greatly increase. Even if we assume that your club will be visited by 30 to 50 people every day, who will pay $ 5 each (for a fitness club of this level, the price should not be raised higher). Then after you pay the rent and pay the salary of the hired staff, your profit, if any, will be very small. Gyms in a mini format are most profitable to open in residential areas, and if possible, then in those places where the local population most often travels to transport stops and home.

For large fitness clubs, paying rent will not be so expensive, because they give a fairly high profit. Their large areas allow you to place a significant number of people inside and will allow you to provide many more services and a variety of programs. They look more presentable, equipped with the most modern and expensive equipment, which will allow you to set high prices, since your calculation will be made on a respectable clientele, as a result, you can get much higher profit from this. The best place to open a large fitness center is in the central part of a residential area with a large number of residents. Large shopping centers are also good for large gyms.

When you choose a suitable room for a fitness club, you must take into account the size and term of the rent. The approximate range of prices for renting premises ranges from 30 to 90 USD. for one meter. Naturally, you should look for a room for which the rent will be located at the lower price level. The term of the lease agreement must be concluded for at least five years, considering this period as the latest payback period for invested funds.

Interior

With the usual and simplest layout, the interior of a fitness club should look like this:

• reception desk;
• a separate room for staff and administration of the club;
• men's and women's locker rooms;
• gym (with the calculation of 5 sq. m per client);
• a hall for aerobics and fitness, also a dance hall (3 sq. m per instructor and another 2 sq. m per person);
• latrines;

The area of ​​\u200b\u200bthe fitness club premises must be calculated from the estimated number of clientele. Do not rent an area less than 150 sq.m. otherwise, there is a possibility of loss. If you plan to further expand the range of services, then you should foresee and consider the possibilities for a possible extension, or renting additional space.

For the fitness club to work well, it is necessary to provide air exchange in the premises, as well as provide an appropriate level of humidity in order to organize comfortable conditions for visitors. The best temperature in the gym is considered to be 16-18 degrees, and in the locker room - 22-25 degrees. Fresh air must be supplied to the room at least 80 cubic meters. m per hour per person, and the humidity should be about 40 - 60 percent.

All data of this kind are calculated in advance by building codes. It follows that the best option would be to use a supply and exhaust ventilation system, where independent temperature control is possible. The floor in the gym must be covered with a rubber coating.

Necessary equipment

When choosing sports equipment for a gym (fitness club), the needs of customers should be taken into account when training all muscle groups. Naturally, the more desires your gym satisfies, the more clients will come to exercise. The minimum set of professional gym equipment that will suit each client:

• 2 treadmills;
• elliptical trainer;
• 1 board for bench press
• 1 board for incline bench press;
• squats need a rack (for deadlift);
• a machine for doing leg presses;
• a simulator with free weights for flexion and extension of the legs (it will be expensive to use block simulators, plus they are large in size);
• set press, horizontal bar, bars;
• Smith machine;
• inclined benches for the press;
• short neck;
• bench with tilt adjustment (in order to perform different kinds bench press);
• horizontal bench (it is used to perform sit-ups for biceps and bench press). Its purpose is to prevent overloading on the benches for the bench;
• a set of dumbbells;
• 3 Olympic barbells (two that should be on the bench press racks, and the third on the squat rack);
• scott bench;
• three sets of pancakes, which will be better used with handles, because they are more comfortable;
• 4 sets of step platforms;
• at least four yoga mats;
• two fitballs;
• EZ-neck and 1 Z-neck with a landing sleeve;
• two weightlifting belts;

This is the whole set of necessary equipment that will suit every average client. This set has everything you need for a good workout.

Interesting tips on what not to buy for a minimum gym set.

It is not recommended to buy butterflies, as it is not very useful, because most often it is used only out of curiosity. This machine is completely useless for the gym, especially when there is little space and the budget is not very large. It is also not recommended to buy a crossover, despite the fact that it is good in its functions, but still it is too expensive and it will also take up too much space. If you complete the minimum set, you can safely not buy it, because it is also not popular among visitors to gyms. The absence of this simulator is unlikely to be noticed by anyone.

If there's room left in the room...

In this case, you can buy a machine to perform hack squats. You can also buy a rack in order to perform bench presses. Because the bench press is one of the most popular exercises in the gym community, and it will be a better choice than any fantastic block machine. You can also buy one power rack and one squat rack.

Additional equipment in the gyms

You should describe what professional and sports equipment you need to make your gym look more attractive and more diverse. Of course, it should not have a high price and large dimensions. If you purchase such equipment, then your club will be considered one of the most highly professional clubs.

• Rubber loops. Today it is considered very fashionable equipment for strength and functional training. They gained great popularity due to the Louis Simons technique. Rubber loops are indispensable attributes when performing ballistic training and for training aimed at restoring the body. They also increase the load level when doing the bench press and deadlift. If you have a kit in the club (its cost is about 20 thousand rubles), then you will become a real professional in the eyes of customers, even if they do not know what they are used for. It is worth considering that in order to attach these rubber bands, special pins are needed on the load frame and on the rack.
• Chains. The load from their use, as well as when using rubber bands, is aimed at strengthening it in the upper part of the amplitude. They have been used for a long time, since the days of the USSR. Their price is not too high, but the effect will be good for all visitors to your gym. The presence of such chains will definitely increase consumer demand, creating the effect - "in this room they know exactly how to pump up properly."
• Platform. One of his appearance already he looks very impressive. On the platform it is convenient to do deadlift exercises, kettlebells, snatches and squats. except appearance it will also help not destroy the floors when performing deadlifts. Since you rarely see such a simulator in the gyms, it will make your gym plus where it is present, there is an effect that this is a professional gym and almost the Olympic Games are held here. For comfort, you can order welding of a horn with a lever to hook a barbell onto it. This will help relieve discomfort from the barbell with pancakes.
• Plinths. These are stands that are used to perform exercises called "deadlift on plinths." This small little thing can help entice any powerlifter.
• Diamond neck. Its purpose is to perform deadlift. The diamond-shaped neck has a natural grip that makes it very comfortable to use.
• Squat box. It's hard to think of something simpler than this device. At first glance, this is the most common box on which you need to sit down, and then get up. But it is designed to exit from the lower amplitude. It is considered a very delicate detail in gyms.
• The board used to perform the bench press. It looks like an ordinary thick bar and is designed to work on the upper amplitude. It will be very inconvenient to carry such a board in your bag, so if it is in your gym, it will make them very happy. Moreover, this is the cheapest subtlety of the equipment in the gym.
• Neck trainer. Now it is a very popular device. Many people want to pump up their neck, and this device can work it out perfectly. It is extremely rare nowadays.
• Gymnastic rings. They are designed to perform gymnastic exercises and they are also effective in performing functional training exercises. With the help of gymnastic rings, you can do a large number of exercises. The most popular is push-ups on the rings. This exercise is good for developing chest muscles. In comparison with the bars, it does not contribute to eversion of the wrist joints (it is natural for building the human skeleton).
• Weighting belt. It is used when performing pull-ups to increase weight, as well as push-ups on bars and rings. Today it is in great demand.
• Armwrestling table and armlifting bar. The fashion for strong male hands will never go away, which is why armwrestling and armlifting are very popular now. There are very few places where potential clients have the opportunity to train their grip strength, so if you have such a table in your gym, you will be able to compete at a high level with the rest of the gyms. Many more people want to pump up their forearms;
• Finger;
• Pinch grip trainer;
• Finger ball;
• Expanders Captain crash 1, 1.5, 2, 2.5, 3, 3.5, 4;

If you have an arm wrestling table, it will attract visitors who like to measure their strength. It will also give a competitive edge to your gym. Such wrestling is now popular, but not all gyms have such tables. Additional equipment for working out the hands and an arm wrestling table will be able to attract new customers to your gym. If funds allow, you can open a spa salon nearby.

How to arrange equipment

In order to approximately calculate the location of the fitness club equipment in the room you have chosen, you can use the services of an online service. It is fully described in English language and it should be noted that all marked distances are in feet.

It would also be good to study planning samples in foreign fitness clubs with an example of the use of legend-fintes equipment, which is considered professional: http://www.legendfitness.com/clientele_showcase.aspx, there is nothing useless on the pages of the site. Both the equipment itself and the layout scheme itself are worthy of respect. Here are a few examples: Gym n, which is located in Houston "CESPerformanceHuston". Be sure to pay attention to the number of power frames. At the same time, each power frame stands with a platform (we have one frame that costs about 300 thousand rubles). You will also notice the presence of ribbons and chains, as well as diamond-shaped necks according to the plan. You will see that pancakes are located nearby on suitable carts.

In order to perform bench press exercises in this room there are three horizontal and one more vertical bench. Behind the racks are two leg press machines and one more hack machine. Next to the dumbbells is a multi-block system in order to perform traction and crossover. Along the walls are rows of dumbbells. It can be seen that this gym has everything you need, and at the same time there is enough free space. This diagram is one of the most successful, it shows the location of the equipment that is used for the most professional gyms.

How much does it cost to open a club

Naturally, by ourselves frequently asked question if you want to open your own business, the question is: “How much does it cost to open a fitness club?”. The amount can be about tens and reach hundreds of thousands of dollars, but of course, it all depends on the initial goal. For example, a typical fitness club, with standard equipment and an economical design plan, will cost about $100,000. But the profit from them is higher, according to statistics, they can bring an income of about 15 thousand USD. e per month, which is not bad, given that investments will only be needed to open an institution.

In order to open a gym necessary:

1. Get a fitness professional certification. Solvency is an important part when opening a gym. Investors will view your level of experience in the industry as a reflection of your competence and ability.
2. Review and selection of gyms. Sports clubs offer a range of services to their clients. Factors in the type of services and classes that your gym will offer will influence the definition of the customer base. For example, a gym for the elderly, perhaps customers will want to do yoga, Pilates and aerobics.
3. Find a location. Look for demographic areas that will support your gym's services. The place has importance for clients, therefore, factor in higher rental rates when evaluating startup costs cannot be ignored to afford places closer to your client base. When looking for a location, consider things like driveways, parking, and visibility.
4. Buy simulators after choosing services. Choose the fitness equipment you need. Several factors, such as cost, new technology, and equipment maintenance, play a role in the selection, including machine weight, treadmills, free weights, bench weight, and mats. Consider leasing and purchasing options when estimating the cost of equipment.
5. Write a business plan and get funding. Depending on your experience, you may feel quite confident starting a business from scratch with little or no outside support. However, building a strong brand and minimal startup costs can be a challenge. If you are new to the fitness industry, you will feel more comfortable buying a franchise. This strategy is usually slightly more acceptable than opening an independent facility, as it has a well-known brand and low start-up costs. You will also likely need monthly deductions for the annual franchise fee in your business plan. There are pros and cons to each approach, so be sure to use the strategy that works best for your specific needs.
6. Apply for a business permit and license. Opening a business requires registrants to, and adhere to, all governing laws. You will need to apply for a business license and comply with regulatory laws such as building permits and health department requirements.
7. Business insurance. Sports clubs are places where injuries and accidents can happen. The conditions for purchasing some form of business insurance will be protection for the business and your clients. They will not be afraid to come to the hall, because by visiting it they are already insured.
8. Decorate the gym, install fitness equipment, hire staff and start advertising campaign. The staff is the face of your business, so do not skimp on its training and select those people in whom you will be confident. People love to be in a room they like and the gym is no exception. They must come there with joy. Use flyers, advertisements, brochures, letterheads, and testimonials to advertise. They are one of better ways to draw attention
9. Get ready to open the gym.

The main theses to open a gym:

1. Own properties can offer more freedom, but can give brand recognition. You are not dependent on financial plan from no one.
2. Franchises offer a lot of support, but there are costs associated with this infrastructure. The benefit of a franchise is that you start your business with an established name that offers brand recognition that attracts customers. Starting a small business under the name of a franchisor and organization is very helpful for people starting a new business.
3. Do what is best for your specific needs.

The guests of the gym will be both men and women, so you should make 2 locker rooms (male and female), 2 showers, a toilet. In this case, guests are considered the source of all cash receipts, so you need to roughly calculate their number.

How much does it cost to open a gym? Let's just say the amount will not be small. Starting a business, even in such a developed service market, you should understand that the cost will be high, but if you think through everything from start to finish, then you will not lose. The two ingredients that make a business successful are a big start-up capital and a good business plan. In the first case, you will most likely have to take out a loan from a bank or buy a franchise (we will talk about this in detail later), and in the second case, you need to determine for yourself what you want to see in the end. To do this, look at your project from the point of view of the consumer. What do you want to see in the gym, what should it be like, what hours to work, how much does the subscription cost, is it convenient for you to get there, are the staff friendly, qualified instructors, are additional services important to you, such as a mini-bar, showers, comfortable locker rooms, etc. All these nuances are very important, because it depends on them whether the client wants to come back to your gym and why. Knowing the answers to all these questions and having a starting amount and a professionally written plan for opening a gym, you will definitely be able to name the exact amount that you spent on its implementation after a few months of work.

When planning financial, consider not only the salary of employees, but also other production costs. In the list of production costs there are costs for company registration, management and implementation. It is worth noting, in fact, that the salaries of instructors and all other employees and office costs are management costs. A more expensive item is renting a building. Visitors should perform exercises on comfortable devices. When planning, consider what category your gym is. If this is, for example, an economy class, then it is more profitable and cheaper to take used exercise equipment in excellent condition. Finding them is not so difficult, because a self-respecting gym always looks after the cleanliness and serviceability of all equipment for the safety of its customers. You need to register as Self employed, and think about what system of taxation is better to choose.

Determining your target market will help you figure out how big your gym should be and what equipment you should have. You will probably need some capital to buy or rent a space and fit the necessary equipment into it. Choose a location that is accessible to your customers. Employees can make a significant contribution to the success of your business, so you need to hire capable and professional people who can provide excellent service. Before the preparation process is complete, you must start planning sales and marketing campaign, offering special discounts or promotional items to attract customers. The financial cost should not be underestimated.

Apart from a decent sized seat in a good location, you need to consider exercise equipment, locker rooms, showers, saunas, etc. Many new gyms offer group exercise classes led by qualified fitness instructors, with classes including aerobics, cycling, boxing, yoga, pilates and even dance. Some gyms offer swimming pools, squash courts and boxing areas, and additional fees are sometimes charged for using these facilities.

If you want to start a business in a sector dominated by big players, you need to create something very different to the standard model. Start with the main gym, which satisfies many various groups, as far as possible, is extremely difficult, since large companies have economies of scale and purchasing power. It is almost impossible to give an approximate cost for opening a gym.

So you want to open a gym? Here are some guidelines for pricing:

1. Before Total decide, in Which gym do you want to open. Do you want a powerlifting club that is just self-sustaining, or do you want a gym where you try to generate enough income.
2. Find out how much it will cost for rent, insurance, electricity, phone, internet, permits, and many other expenses needed to get started. You may not be able to account for some of them. Then see if you are going to be able to afford your expenses for at least six months without income.
3. Now, double your estimated costs and halve your estimated revenue. in over the next six months, because it will probably happen.

4. Decide, How are you going to get the necessary capital.

1. Write a business plan.
2. Find a way to invest your own money. It's also unlikely that any investor is going to give up their money if they don't see that you're willing to take the risk too. If you are hoping to borrow money from a bank, they will require a business plan.
3. Start preparatory work. Locate other existing gyms within at least 5 meters and analyze the demand for them. Now you need to find your niche.
4. Buy insurance.TO Consulting a specialist insurer is a good idea, as you may need a non-standard insurance policy to cover all the possible cases that may occur during the exercise.

To find out how much it costs to open a gym, make exemplary business plan, namely, calculate its financial part.

Sample items that would be:

• Legal aspects.

1. Documents for paying taxes.
2. License. To work in this business, as in any other, you need to work according to the law. This is a very complex process, because in the state, in different cities there may be different requirements for a license to operate a gym.
3. Register as a subject of taxation. At the place where your object will be located, you need to register in local authorities authorities . Taxes may vary by city. Consult with lawyers.
4. Name the company and register the name. Gyms must have a name to operate. The registration process may vary depending on the locality. If you yourself are the owner of the gym, then how individual entrepreneur you can give the business your name.
5. Business insurance . Take care of the safety of your visitors. Exercises that are performed during the work day can cause injury, so precautions do not hurt.

• Opening plan.

1. Profitable location. In case of small business, an important share of success depends on the location. The location should be chosen based on the target group of people that this room will target. People don't want to look for a gym away from home to meet own needs In sports. The best space is the gym that is affordable and competitive with other gyms on price.

When choosing a place to play sports, consider:

• Premises for rent. If you are renting a room. Then you need to pay rent, and this is a certain expense item. It will be different, so include the maximum cost when planning, but look for a cheaper option, so you will have additional working capital.
• Proximity to settlements. If the location of the hall is away from their own clients, they will not go there. The gym should be located within or close to the population and be accessible so that it can be easily reached by public transport.
• Market conditions. Opening a gym across the street from an already located fitness center is a risky move and additionally high competition.

1. Determine who your room will be for . Conduct a survey to determine the gender and age of your customers. In addition to fitness equipment, many niche gyms offer a range of other services and additional services.
2. Get a loan or raise additional capital from investors . Like any business, opening a gym costs money. Obtaining space, acquiring equipment, hiring staff, as well as registration, license fees requires a large capital investment. It is impossible to cover all these costs on your own.
3. Buying a franchise . This is very beneficial. Do you work under the name of this large network and don't worry that you don't know. Home company usually covers the opening costs, offers its own equipment, or pays for its purchase. It should be borne in mind that the main profit goes to the company owner of the franchise.

• The franchisor company offers its support for the owner of the gym. For instance, financial support, legal assistance, staff recruitment, territory improvement.
• Firms that plan to buy a franchise can usually require the company to submit a plan for you to work under it.
• Before signing a franchise agreement, study it.
• Opening preparation.
  1. Space and equipment. The best gyms offer a wide range of exercise options. The gym must meet the needs of the buyer. For example, all that is actually needed for basketball is a small number of volume hoops, which must be placed indoors or outdoors. We offer sports options:
• Basketball:
• Football:
• Treadmill.
• Baseball:
• Boxing / Sparring:
• Indoor or outdoor pool.
  1. Equipment for training on simulators with free weights. Customers visit the hall with a purpose and often want to put their body in order. Exercises using dumbbells, barbells, weights and other means should be located in any room. The most popular exercise machines with weights:
• Presses.
• Squat racks.
• Rugs.
• Racks for bending arms.
• Lifting, submersible racks.
• For upper body exercises, racks with dumbbells and benches.
  1. Isolation machine for training different muscle groups.
  2. Cardio equipment:
• Stationary bikes.
• Elliptical trainers.
• Treadmills.
• Stair machines.
• Rowing machines.
  1. Group lessons:
• Swimming lessons.
• Martial arts.
• Cycling group
• Yoga.
• Pilates.
• Staff.
  1. Administration, front desk staff. This staff is responsible for the operation of the entire sports club. They look after the cleanliness, the work of trainers, visitors. Register new visitors, serve customers.
  2. Instructor . Hire qualified instructors for the success of the institution.
• Coach qualifications. They must have an education in the field of healthcare, have work experience, find contact with clients.
• Individual instructors.
  1. Hired staff for group classes .
  2. Personnel for cleaning and maintenance of technical equipment .
• Atmosphere of the institution: creating an unsurpassed stimulating atmosphere in the company through the use of first-class equipment, comfortable changing rooms and showers, floors, flowers and decorations can attract a huge number of customers.

Analyze the gym services market. You need to understand the number of halls, the cost of services, etc. Every piece of information will be essential.

This business is not new, but it does not lose its relevance to this day. Greater demand from dance establishments, fitness clubs and yoga studios. A great opportunity to keep yourself in good shape

A successful gym business project implies profitability if the load on the gym becomes uniform and unchanged. Start with a work schedule: divide the entire work time into 3 replacements. During the day, the load is the least most people go to work. Organize group classes in the morning. Perhaps reduce the price of morning classes, this will attract more people. After lunch - the average load, and the peak will be in the evening. In the summer, of course, you will have fewer guests, since almost everyone will leave to rest. And that means you can use the time to improve your work.

Hall can be converted into profitable business with no regard for competition.
Naturally, the initial cost of a gym is likely to be beyond the reach of people with low incomes, but if everything is arranged correctly, it is possible with the smallest starting capital to become successful in this area.

So now you know what kind of gym you want to open, you have the investors and the money you need, and you know all your expenses and how much income you need. You have a solid plan, a good location, a niche, and insurance. This is a fairly profitable business, because these establishments are in demand, and the contingent of buyers is quite diverse - from students to entrepreneurs.

IN Lately various fitness clubs have become popular. And this is not surprising. This area is developing at a rapid pace. In addition, a fitness center is a good option for business. What should you start with? How to open a fitness center for the disabled, pregnant women and those who take care of their bodies? Read about it in our review.

Since you can open your fitness center from scratch within a month, you should start by collecting documents and choosing a room. It is worth considering that there is little competition in this industry. You can enter this business without much difficulty. For a fitness center to make a profit, you need to choose the right place for it and correctly draw up a business plan.

Business Features

What is a modern fitness center? How to open it and where to start? First of all, you should understand the features of this type of activity. A modern fitness center is not quite an ordinary rocking chair. All amenities for visitors should be provided here. If this is not the case, then the institution will not be visited. After all, many people want to practice their favorite sport in more comfortable conditions. Agree, no one will pay money for visiting a regular gym with exercise equipment, where there is no shower and air conditioning. A modern fitness center should be equipped with innovative technology.

In order to visit the institution, it is not at all necessary to rent large premises where there is a pool. A gym located in such a fitness center will be more often visited. It is enough to find a room with a total area of ​​​​100 square meters. The main thing is to find professional trainers and purchase exercise equipment.

How much money do you need for a fitness center? How to open an institution and not spend too much? The cost depends on the location where the fitness center is located. It should be borne in mind that a room rented in the city center will cost more. Such an institution will pay off within a few years, and you will not receive profit during this time. It is for this reason that you should look for a hall in the rental price here is much lower.

Choosing the right room

How to open and simply for athletes and how to get a quick profit? As already mentioned, a lot depends on the room and its location. When choosing a suitable room, the following points should be considered:

1. The fitness center should be located in a convenient location for visitors.
2. The premises should be located away from competitors.
3. It is worth choosing densely populated areas, where there are a lot of multi-storey buildings with residential apartments.
4. Transport links are also very important.
5. The room should be provided with a high-quality ventilation system, as well as bathrooms and showers.

A property purchased as a property is a better option than a rental property. How to make the fitness center more visited? How to open an institution and not burn out? Additional services, such as a sauna, will help here. Such additions have become very popular in recent years. Thanks to this service, the institution will become popular. As a result, attendance and profits will increase.

Also, when drawing up a business plan, it is worth considering that wealthier clients will only visit the fitness center where additional services are provided, such as a bar, solarium, beauty massage, and so on. In addition, this will increase profits by another 30%.

How to choose equipment

Since opening a fitness center is a costly task, you should choose not only the premises, but also the equipment. In this case, it all depends on the specialization of the institution. If you are planning to open a regular fitness center, then you will need the following equipment:

1. The cost is from 24 thousand rubles and more.
2. Running track, costing from 16 thousand rubles.
3. The cost is about 19 thousand rubles.
4. Equipment for the development of chest muscles. The approximate cost is 22 thousand rubles.
5. Equipment for the press - from 5.5 thousand rubles.
6. A barbell rack and a bench with a leg machine - from 4 thousand rubles.
7. The bench is horizontal. The cost of such equipment is no more than 2.5 thousand rubles.

In addition, you will need to purchase more discs, dumbbells, barbells and so on. If there is not enough money for equipment, then you can lease it.

Additional expenses

Before you open a fitness center from scratch, you need to foresee all the costs and evaluate your capabilities. Don't forget about monthly payments. The list of costs includes:

1. Advertising.
2. Taxes.
3. Public Utilities.
4. Maintenance staff wages.
5. Equipment depreciation.

To open a fitness center from scratch, you should carefully consider the choice of staff. Coaches must be experienced and highly qualified. Many visitors refuse to visit their favorite fitness center only because of disagreements with a personal mentor. This should be taken into account.

The profitability of such a business

If you invested about 10 thousand dollars when opening a fitness center, and the cost of one visit is 50 rubles, then the business will pay off in 1.5 years. If the institution is an elite level, then first you need more investments. But, as a rule, the cost of one visit to such a fitness center is much higher.

According to statistics, the profitability of such an institution is about 30%.

Is it possible to save

So, how to open a fitness center and what can you save on? Getting Started new activity, many are worried how not to spend a lot of money. There are several ways that you can save on opening a fitness center:

1. Interior decoration. Often, visitors to fitness centers do not pay attention to what the walls and ceiling of the institution are covered with. When finishing these surfaces, you can refuse expensive and elite materials. It is enough to cover the walls and ceiling with ordinary paint. This will save you a decent amount.
2. Equipment can be purchased cheaper and not from well-known manufacturers. In addition, customers do not pay attention to the origin of the simulators. However, the equipment must be of high quality and durable.
3. Advertising. If you open an inexpensive fitness center, then you do not need advertising on the radio or on television. It is enough to stick ads around the area, as well as make an attractive and bright sign. In addition, you can distribute leaflets, as well as place advertisements on the Internet, in in social networks etc.

What is not worth saving?

To open a good fitness center, you should not save on everything. Otherwise, only a few customers will visit such an institution, and you will not receive any profit. What not to save on:

What documents are needed

So, how to open a fitness center? Where to start and how to draw up documents? First of all, it is necessary to clarify all the nuances. Paperwork is a very important process. Since 2009, physical culture and health-improving activities have not been subject to licensing. This may be required to provide medical services.

To open a fitness center, you must register as an individual entrepreneur. This is required to pay the single tax. At the same time, it should be borne in mind that many customers are in no hurry to visit fitness centers opened by individual entrepreneurs. As a rule, they issue subscriptions only from legal entities. In order not to pay huge amounts in taxes, you can register an LLC.

As a result, all coaches are registered as individual entrepreneurs and must pay a single tax. The premises are being sub-leased to them. It is worth noting that start-up entrepreneurs may not pay income tax for several years.

Where to get start-up capital?

You have decided to open a fitness center. How to open an institution of a similar plan, if not start-up capital? To enter the market of sports and recreation services, considerable financial costs will be required. Many aspiring entrepreneurs who do not have free in cash, seeking to open their own business without money. But not everyone knows how to do this. In any case, you will need initial capital. Where to get it? You can go to the bank and get a loan.

It is worth remembering that a fitness center opened from scratch pays off within a few years. In addition, an individual entrepreneur can attract private investors to his business who seek to raise their image.

What is the result?

Since opening a fitness center in the basement is not the best option, you will have to look for a more comfortable room. It is worth noting that for an establishment of such a plan, a well-ventilated and lit room is required, equipped not only with exercise equipment, but also with a sauna, showers and, preferably, a massage room. To open such a fitness center will require about 40 thousand dollars. Such establishments pay off within a year. After that, the profitability of the fitness center depends on the number of regular customers, the availability of additional services, as well as the pricing policy. Of course, not everyone is able to open a good club. The income of a small year is from 1 to 10 thousand dollars.

In conclusion

It should be noted that a fitness center is a popular and rather promising service for residents of not only large cities, but also small ones. settlements. Among the advantages of this type of activity, one should highlight the wide opportunities for the development of such a business, high and stable demand, low level of competition, and so on. The only drawback is the large initial capital required to open a fitness center and purchase equipment.

With a properly and competently drawn up business plan, profits will begin to flow in a few years. After some time, you can create a whole network of fitness centers. This will bring even more profit. In addition, you can expand an existing establishment. To do this, you can increase the list of additional services. Ideally, a fitness center should have a bar, an aerobics room, massage, manicure and pedicure, shaping, fitness, a solarium, a room for pregnant women and the disabled.