How much does a floral arrangement for a wedding cost? Let's discuss the cost and the nuances of which it consists.

It's no secret that the cost consists of the price of material (flowers), labor, delivery, installation / dismantling on site. But why do different florists have their own price policy? Because floral design is a service, and craftsmen set the cost for work depending on their own value in the market.

Today we will talk about pricing with florist Galina Guseva. And we will get the clarifications that brides need so much for budget planning.

What makes up the cost

On average, a flower costs from 100 rubles. (rose) up to 400 rub. and covers an area of ​​10 cm. up to 25cm. (hydrangea). Plus consumables (oasis, pallets, fasteners), decor (vases, candlesticks, fabric, arch).

That is, the design of the wedding with flowers and medium greenery price category, without fabric decor and arches will cost 30,000-40,000 rubles.

What is included here:

– bridal bouquet – 5000 rubles;

– composition for the presidium up to 60 cm. length - 7000-8000 rubles;

- 3-4 tables of guests with small compositions of 25-30 cm in diameter - 2500-3000 rubles;

– seating for guests 2000-3000 rub. (print, flowers, easel).

Separately, the rental or purchase of vases, delivery - in Moscow or outside the Moscow Ring Road, installation and dismantling are considered. There may be a large expense item here, because. the flower arch is mounted from 3 hours. As a rule, you assemble all the flowers on the arch on the spot, plus fabric, glass beads. But the prices for flower arches start from 25000r.
Small decor: candles, candelabra, feathers can be rented from a florist or a third-party service. However, be sure to check with your florist to follow a unified wedding concept.

Actually Wedding decoration is a set of options. Bouquet, presidium, guest tables, seating, arch. It is advisable for brides to calculate the budget and distribute it among the desired options.

About the cost of flowers

Usually a bouquet and composition for the presidium are considered mandatory, with these elements most of the photos, other options - if possible.
It is also not economically profitable to make a wedding in flowers on the eve of March 4-8, September 28-1, February 13-14.

But on the days following these dates, it is possible to get some flowers with discounts, but only those that will be on free sale, that is, “what remains”. You should not count on a 50% discount, and the flowers may not be of very good quality. If you are considering current trend– – the cost will need to be reviewed.

Nuances

As for the fabric design, try to opt for a restaurant with beautiful chairs, then you will not have to cover them with covers, this trend is already outdated. And guests can take the compositions from the tables home or receive them as a prize for competitions.

As a rule, guests give a lot of bouquets, and sometimes they are picked up in the wrong place. the best combination🙂 Brides can gently hint to guests that they can order flowers from the florist who arranges the wedding. In this case, guests receive good discount for bouquets and free shipping. In addition, bouquets designed in the same style, from those flowers that the bride loves, are not ashamed to be placed at the presidium or sofa, where you can make an impromptu photo zone out of them.

"The soldier who does not dream of becoming a general is bad." This winged aphorism of A. Suvorov is the best suited to the needlework world. There are no bad soldiers among us! We are all always striving for the best.
And then a day comes when this or that hand-made product is asked to be sold or made to order. And here, many invariably "attacks" panic))). And most often it is not what and how to be done that torments, but a more prosaic question: "How to determine the cost?"
There are many economists among the masters of the Fashion Hobby Club, so instead of panicking, we just sit down and count)).
In the blog, we have already shown an example of calculating the cost of a handmade postcard, and today I would like to offer an example of calculating the cost of a bouquet of sweets.

1. Detailed calculation.

• Candy Eclair milk . The price of 1 kg is 187 rubles. There are an average of 24 candies in 100 grams. The cost of 1 candy is 18.7 rubles: 24 pieces = 0.78 rubles. In a bouquet 63 pcs x 0.78 rubles = RUB 49.14
• Sweets with coffee filling . The price of 1 kg is 270 rubles. In 100 grams, an average of 8 pieces. The cost of one candy is 27.0 rubles. : 8 pcs = 3.38 rub. In a bouquet 39 pieces x 3.38 rubles. = RUB 131.82
• Can of coffee Black card Gold Arabica - 220 rub .
• Wicker basket - 360 rub .
• Corrugated paper. I count blue and brown together. Spent 2 m x 20 rubles. = 40 rub.
• Floral film . Used with blue and white pattern. It took 4 m x 15 rubles for the pounds. = 60 rub.
• Tapeplant . Almost a whole skein of brown and a little white has been used up. I think for 1 piece x 90 rubles. = 90 rub.
• Base . In this basket I used mounting foam. The large bottle was enough for 2 baskets. 1/2 piece x 220 rub. = 110 rub.
• glue sticks . Consumed 4 pcs. x 12 rub. = 48 rub .
• birch skewers . Packing 100 pcs. purchased for 60 rubles. The cost of one stick is 60 rubles. : 100 pieces. = 0.60 rub. Used 46 pcs. x 0.60 rub. = $27.60 .

Plus not included:

• toothpicks
• Staples
• use of scissors, stapler, glue gun

Plus the work of the master. Here already individually. On the one hand, when composing compositions from fresh flowers, phytodesigners take from 20% of the cost of the "material" used. But we have each flower is made by hand! And I sat over this basket for two evenings. Less than 400 rubles. I don't rate my work.

The total cost of a basket with a bouquet of sweets is 1600 rubles.

2. Enlarged method.

• 1 sprig of sweets - 15 rubles,
• 1 flower of a simple form (rose bud, crocus, bell) - 20 rubles.
• 1 flower of a magnificent / complex shape (rose, poppy, narcissus, chamomile, peony, iris) - 30 rubles.

• rose buds 39 pcs. x 20 rub. = 780 rub.
• twigs 7 pcs. x 15 rub. = 105 rub.
• Coffee 220 rub.
• Bouquet base. Bouquet in a basket - 360 rubles. plus the base itself - I estimate about 100 rubles. for such a volume. Total 460 rub.
• plus for assembly (the so-called "unaccounted for") and the decor of the bouquet. Usually I add, depending on the size of the bouquet, from 100 rubles. Here the basket is large, but there is no additional decor in the form of butterflies, dragonflies, etc. I will add 100 rub.

1. Detailed costing .

Here it is necessary to remember and scrupulously write down everything that was used in the manufacture:

• Candy Eclair milk. The price of 1 kg is 187 rubles. There are an average of 24 candies in 100 grams. The cost of 1 candy is 18.7 rubles: 24 pieces = 0.78 rubles. Bouquet contains 63 pieces x 0.78 rubles = 49.14 rubles.
• Sweets with coffee filling. The price of 1 kg is 270 rubles. In 100 grams, an average of 8 pieces. The cost of one candy is 27.0 rubles. : 8 pcs = 3.38 rub. In a bouquet 39 pieces x 3.38 rubles. = 131.82 rubles.
• Can of coffee Black card Gold Arabica - 220 rubles.
• Wicker basket - 360 rubles.
• Corrugated paper. I count blue and brown together. Spent 2 m x 20 rubles. = 40 rubles.
• Floral film. Used with blue and white pattern. It took 4 m x 15 rubles for the pounds. = 60 rubles.
• Taplet. Almost a whole skein of brown and a little white has been used up. I think for 1 piece x 90 rubles. = 90 rubles.
• Base. In this basket I used mounting foam. The large bottle was enough for 2 baskets. 1/2 piece x 220 rub. = 110 rubles.
• Glue sticks. Consumed 4 pcs. x 12 rub. = 48 rubles.
• Birch skewers. Packing 100 pcs. purchased for 60 rubles. The cost of one stick is 60 rubles. : 100 pieces. = 0.60 rub. Used 46 pcs. x 0.60 rub. = 27.60 rubles.

The cost price at this stage is 1136.56 rubles.

Plus not included:
toothpicks
Staples
use of scissors, stapler, glue gun
For unaccounted for, depending on the bouquet, I add from 50 rubles. Here the basket is large, I will add a little more and round it up - 1200 rub.
This is the net cost of materials used.

Plus the work of the master. Here already individually. On the one hand, when composing compositions from fresh flowers, phytodesigners take from 20% of the cost of the "material" used. But we have each flower is made by hand! And I sat over this basket for two evenings. Smaller 400 rub. I don't rate my work.

Total cart value 1600 rub.

2. Enlarged method .

When you are asked about the cost of this or that bouquet, you will not calculate penny grams every time. A more sophisticated way is needed.
From the experience of the collected bouquets and the materials used for them, I came to the following calculation:

• 1 sprig of sweets - 15 rubles,
• 1 flower of a simple form (rose bud, crocus, bell) - 20 rubles.
• 1 flower of a magnificent / complex shape (rose, poppy, narcissus, chamomile, peony, iris) - 30 rubles.

And now I calculate the cost of compositions as follows:

• rose buds 39 pcs. x 20 rub. = 780 rub.
• twigs 7 pcs. x 15 rub. = 105 rub.
• Coffee 220 rub.
• Bouquet base. Bouquet in a basket - 360 rubles. plus the base itself - I estimate about 100 rubles. for such a volume. Total 460 rubles.
• Plus for the assembly (the so-called "unaccounted for") and the decor of the bouquet. Usually I add, depending on the size of the bouquet, from 100 rubles. Here the basket is large, but there is no additional decor in the form of butterflies, dragonflies, etc. I will add 100 rub.

The total aggregate cost of the basket is 1665 rubles.
The difference from the previous calculation is insignificant. And I always round up the enlarged cost in one direction or another, depending on the bouquet. So here the same 1600 rubles come out.

The amount of initial investment is 513 000 rubles.

The break-even point is reached at fifth month of work.

The payback period is 18 months.

Medium monthly profit 1st year of project implementation 41 790 rub.

2. Description of the business, product or service

Flower shop - profitable business, which will allow minimum investment make a significant profit, because not a single holiday or celebration is complete without a bouquet.

Color range:

• carnation, bush carnation (at least 3 shades);
• chrysanthemums (3-4 shades);
• roses (from 10 to 15 different shades);
• spray roses (about 5 shades);
• gerbera (3-5 shades);
• tulips;
• peonies.

In addition to the usual Russian territory flowers should be offered and exotic, brought from tropical countries:

• orchids;
• strelitzia;
• freesia;
• anemones;
• ranunculus;
• irises;
• anthuriums.

Rare types of flowers, unlike those that are bought every day and in large quantities must be submitted in multiple copies. For buyers, special brochures can be printed, in which there will be a story not only about this type of plant, but also how to care for it, conditions of detention, etc.

Range of offered goods:

• cut flowers;
• A flower arrangement made by a florist using packaging materials that play an important role in flower business because it depends on them beautiful decoration bouquets;
• Souvenirs.

Characteristics of packaging materials:

• gift wrapping for flowers and flower arrangements;
• handbags from various materials;
• wrapping paper for every taste;
• boxes for packaging flower arrangements;
• baskets for bouquets;
• ribbons, floral bows, rhinestones.

To increase the profits of your business, you can provide the following types services:

• services for the design of premises for celebrations;
• conducting master classes in floristry.

3. Description of the market

Today, the market for flower shops is quite high competition. There are low entry barriers and good development prospects. Thus, in order to take your place in this niche, you need to make the most of your opportunities and find new and original ways of development. At the moment, online flower shops are of particular relevance. This is due to the fact that people are increasingly using the Internet to make purchases, including flowers and bouquets. Today, flower shops sell not only flowers, but also baskets with sweets, wines, gifts, decorated with flowers. These gifts become especially relevant in pre-holiday time. In general, the period from late December to mid-March can be called the peak due to a large number holidays during this period. Many flower sellers make more profit in these 3.5 months than in the rest of the year. Activity also occurs in May and September.

There are specific dates for the peak sales of flowers:

• September 1;
• The 14th of February;
• March 7 - 9;
• May 25th.

The target audience

Flowers are actively bought and presented by the widest strata of citizens. Core target audience- working youth aged 18-35 years. This group of buyers can be considered the main one in terms of generating store revenue: they give flowers to each other, to their parents, grandparents, pay for the purchase of flowers for children during the holidays.

People buy flowers for various purposes:

• The desire to congratulate someone on a solemn event;
• Desire to show attention to the opposite sex;
• Buy a means of decorating the interior of both a private home and public places.

4. Sales and Marketing

5. Production plan

The main goal of the project is to open a flower shop and maximize its profits.

Overview of the real estate market for the selection of the optimal premises.

Store requirements:

A separate stationary pavilion with an area of ​​20–40 m2 or a room of the same area on the ground floor of an office building or residential building;

Windows and the entrance should open to the first line or be in sight from it;

It is desirable that the building is located near the roadway and next to a public transport stop;

The possibility of placing a sign;

The presence of running water and a bathroom.

Registration of a legal entity.

When opening your own flower shop, special attention should be paid to organizational and legal issues. It is very important to have all the necessary information and work according to the law in order to avoid various fines.

1. Legal form - individual entrepreneur or LLC.
2. It is more profitable for an entrepreneur to choose the simplified tax system "Income minus expenses" 15%.
3. It is obligatory to have a “Program of sanitary and industrial control”. It is carried out once - after approval by Rospotrebnadzor.
4. It is obligatory to have contracts for deratization, disinfestation and disinfection.
5. Ventilation and air conditioning systems must also be serviced, their disinfection is mandatory.
6. A contract for the removal and disposal of solid waste is required.
7. There are also requirements for the internal documentation of the store. So, the organization must:
   • register of overdue products;
   • register of disinfectants;
   • product range list.
8. All products will require SES hygiene permits or appropriate quality certificates.
9. It is worth familiarizing yourself with the Customs Code and the resolutions of the Rosselkhoznadzor that apply to plants.
10. Please note that you do not need to obtain a license to sell flowers, but you will have to obtain a permit to sell flowers.
11. If you accept payments from customers bank cards then you need to open a checking account.

6. Organizational structure

Staffing schedule:

• director - 1,
• seller/florist - 2,
• courier - 1.

The total number of staff is 4 people.

Requirements for all candidates:

• active life position;
• high communication skills;
• goodwill;
• honesty;
• discipline;
• responsibility.

Requirements for a florist:

• good taste;
• the ability to interest the buyer;
• experience in similar positions;

7. Financial plan

The sales plan for the project is forecasted taking into account seasonality this business. A gradual increase in sales volumes is predicted in the first 3 months of the project implementation. Despite the seasonality of this business, the sales structure is diversified in such a way that the store constantly makes a profit.

Thus, the considered base scenario is realistic, and the project has a reserve for increasing sales volumes in case of successful entry into the market.

Thus, 15% of purchased flowers remain unsold and are written off as losses. The markup for flowers is 200%, the markup for souvenirs is 100%. The cost of packaging is 5% of the sale of the bouquet.

Taking into account the purchase of goods, raw materials and materials, the average monthly cost is 384,500 rubles.

The financial result for the first year of operation is presented in the table. The average net profit for the first year of operation is 121,000 rubles.

To help my fellow needleworkers

and for guidance to customers

I understand that everyone has their own concept of "expensive", since we first of all try everything on ourselves. It would be more correct to say "expensive for me personally."

And what was this cost?

Let's try to figure it out. I will show two methods for calculating the cost of a bouquet of sweets: detailed calculation and an enlarged-generalized method.

1. Detailed calculation.

• Candy Eclair milk . The price of 1 kg is 187 rubles. There are an average of 24 candies in 100 grams. The cost of 1 candy is 18.7 rubles: 24 pieces = 0.78 rubles. In a bouquet 63 pcs x 0.78 rubles = RUB 49.14
• Sweets with coffee filling. The price of 1 kg is 270 rubles. In 100 grams, an average of 8 pieces. The cost of one candy is 27.0 rubles. : 8 pcs = 3.38 rub. In a bouquet 39 pieces x 3.38 rubles. = RUB 131.82
• Bank of coffee Black card Gold Arabica - 220 rubles.
• Wicker basket - 360 rubles.
• Corrugated paper. I count blue and brown together. Spent 2 m x 20 rubles. = 40 rub.
• Floral film. Used with blue and white pattern. It took 4 m x 15 rubles for the pounds. = 60 rub.
• Taplet. Almost a whole skein of brown and a little white has been used up. I think for 1 piece x 90 rubles. = 90 rub.
• Base. In this basket I used mounting foam. The large bottle was enough for 2 baskets. 1/2 piece x 220 rub. = 110 rub.
• Glue sticks. Consumed 4 pcs. x 12 rub. = 48 rub.
• Birch skewers. Packing 100 pcs. purchased for 60 rubles. The cost of one stick is 60 rubles. : 100 pieces. = 0.60 rub. Used 46 pcs. X 0.60 rub. = RUB 27.60

The cost at this stage is RUB 1136.56

Plus not included:

This is the net cost of materials used.

Plus the work of the master. Here already individually. On the one hand, when composing compositions from fresh flowers, phytodesigners take from 20% of the cost of the "material" used. But we have each flower is made by hand! And I sat over this basket for two evenings. However, if we take a purely "hourly" rate of payment, then my basket in my region will be completely unattractive in price (uncompetitive, as experts would say). So, having taken the "upper" bar for the remuneration of the master, I slowly lower it to the realities of the current day. In any case, less 400 rub. I don't rate my work.

Total cart value 1600 rub.

2. Enlarged method.

When you are asked about the cost of this or that bouquet, you will not calculate penny grams every time. A more sophisticated way is needed.

From the experience of the collected bouquets and the materials used for them, I came to the following calculation:

• 1 sprig of sweets - 15 rubles,
• 1 flower of a simple form (rose bud, crocus, bell) - 20 rubles.
• 1 flower of a magnificent / complex shape (rose, poppy, narcissus, chamomile, peony, iris) - 30 rubles.

• rose buds 39 pcs. x 20 rub. = 780 rub.
• twigs 7 pcs. x 15 rub. = 105 rub .
• Coffee 220 rub.
• Bouquet base. Bouquet in a basket - 360 rubles. plus the base itself - I estimate about 100 rubles. for such a volume. Total 460 rub.
• Plus for the assembly (the so-called "unaccounted for") and the decor of the bouquet. Usually I add, depending on the size of the bouquet, from 100 rubles. Here the basket is large, but there is no additional decor in the form of butterflies, dragonflies, etc. I will add 100 rub.

The total aggregate cost of the basket is 1665 rubles.

Dear readers! When making an estimate of the cost of a particular bouquet, consider the current prices in your region!