Making a trading place at the fair at the school. How to prepare for an exhibition

exhibition business in modern conditions is of interest to many participants domestic market. For some, this is a way to acquaint the consumer with the range of products and interest in their subsequent purchase. For others, it's an opportunity to raise some money for hand-made designer objects. For the third - a real chance to meet serious partners and make interesting deals.

A special place in this business is given to the organizer of exhibition events. To be guaranteed to make a profit in this business, you need to know how to organize an exhibition-sale, art exhibition or fair, and what is needed for this. How to open your exhibition business will be discussed later in the article.

Features of exhibition activity

Every entrepreneur is concerned about creating a positive image for his company, attracting attention potential clients and buyers, sales promotion. From this point of view, the exhibition is an excellent marketing tool that allows you to contact directly with the target audience.

However, one should not forget that an exhibition is, first of all, a show, a demonstration of all kinds of achievements of mankind in various areas of its activity, whether it be art, economics, production or something else.

Only at a superficial examination it may seem that it is not difficult to arrange an exhibition. In fact, such an event is important event requiring serious comprehensive training. For example, before organizing an art exhibition, a number of actions should be performed:

choose an interesting topic;
develop a program that can deliver aesthetic pleasure to visitors;
find exhibitors;
create an exposure;
make an attractive presentation, etc.

That's all that relates to the ideological side exhibition activities. In addition, there are also many organizational issues. Therefore, in order to create an effective exhibition business, it is recommended to initially draw up a detailed business plan.

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How to write a business plan for an exhibition center

A business plan is the starting point for any entrepreneurial activity. Under the current conditions, it is indispensable. To succeed in business, an entrepreneur needs to act according to a pre-planned scheme, having initially calculated each step. In addition, a well-written business plan will help attract investors, which will be very appropriate when opening an exhibition business due to the large initial costs.

Exhibition center and what should it include? These are the main sections of a business plan with brief description what needs to be reflected in them:

introduction - here is a summary general information about the project, indicate its cost, the need for additional sources of funding and economic efficiency- compiled upon completion of work on the business plan and summarizes the findings in other sections;
market overview - in this part, you need to provide information on the main competitors and the economic feasibility and relevance of your own project;
investment plan - describe in detail all possible one-time and ongoing expenses for opening an exhibition center and withdraw the total amount;
production plan - reflect the main business transactions and business processes, the implementation of which is necessary for the implementation of the project;
marketing part - should contain the principles of pricing, schemes for promoting the services of the exhibition center, advertising, etc.;
financial plan - provide a calculation of the projected profit, reflect all the financial data of the project and, as a result, an indicator of the expected profitability of the business;
risks and guarantees - in this section, you need to analyze the existing risks and propose a scheme for minimizing them.

This is approximate for the opening of the exhibition center. You can use it when drawing up your own project or entrust the writing of a business plan to professionals.

What you need to open an exhibition center

The exhibition business, like any business activity, for its legal existence must pass state registration. the organizer decides, there are no requirements in the law regarding the form of the enterprise.

Important! Despite the absence of legal restrictions when choosing a legal form, it is recommended for the exhibition business to register a legal entity that has more opportunities than an individual entrepreneur. The advantage of an LLC in this case is the possibility of the participation of several founders at once and the formation of a larger authorized capital.

In addition to registration with the tax authority, the organizer of the exhibition center will have to go through an equally important and, perhaps, the most difficult stage of all - the preparation of the premises. The area of the complex in which the exhibitions will be held must be at least 2 thousand square meters. m. The room should have high ceilings, spacious halls and pavilions and be very well lit. Is it worth saying that the external and internal decoration of the center must be impeccable? Indeed, the number of visitors and the desire of exhibitors to take part in exhibitions depend on how beautiful, comfortable and fashionable the premises will be arranged.

The premises can be rented or built specifically for this purpose. The second option seems to be more appropriate, since the lease of such large area will be very expensive, and the payback of the project may be delayed for a long time. The construction of the exhibition center is associated with large one-time costs, but in the future it will significantly save on current costs.

In addition to the premises for the center, you will need special equipment for organizing exhibitions: demonstration tables, racks, stands, showcases, podiums, stands, etc.

One of the components of success in the exhibition business is quality work personnel. If you intend to open a full-scale exhibition center, it makes sense to assemble a close-knit team of employees (organizers, designers, advertising specialists, etc.) who work for the result.

Exhibition organization

When organizing an exhibition, the first thing to do is to choose a direction and determine the scale of the event.

Depending on the subject of the exhibition, there may be:

artistic;
scientific;
technical;
trade (this also includes exhibitions-sales and exhibitions-fairs), etc.

For the business community, exhibition-sales and exhibition-fairs are of the greatest interest. Participants of such events within the framework of the exhibition demonstrate to consumers their best achievements, advanced developments, technological innovations, etc. What distinguishes them from a regular exhibition is that the visitor can purchase the exhibited products in order to try them out before they go into mass production.

How to organize an exhibition-fair or exhibition-sale? To do this, you need to determine in advance the date of the event (preferably 2-3 months in advance), the subject and criteria for selecting exhibitors.

The next stage is the dissemination of information about the upcoming exhibition among potential participants. To do this, the media, advertising on local radio and television, Internet communications, etc. are used. When inviting organizations to take part in a sales exhibition or fair, one should specify the date by which it is possible to submit an application for participation.

When all the exhibitors of the exhibition-sale are determined, you need to perform the following actions:

develop an exposition project;
draw up an interesting program for the exhibition-sale (introduce an element of celebration, include master classes);
to interest the client audience (to conduct an advertising campaign);
organize the work of service personnel;
make a spending plan.

Costs of organizing an exhibition and ways to make a profit

How much it costs to organize an exhibition depends on what material and labor resources necessary for its implementation. All costs can be conditionally divided into 4 groups:

for the operation of the exhibition-sale (rent of the premises, if it is not owned, communal payments, organization of fire safety, etc.);
for creative training (script development, artistic design, etc.);
on the technical equipment and implementation of the exhibition (preparation of equipment, purchase of necessary materials, transportation of exhibits, wage staff, );
for advertising.

The minimum value of the cost of an exhibition event is approximately 300 thousand rubles. It is difficult to determine the maximum, since everything depends on the number of exhibitors, on the need to create additional conditions for the exhibited exhibits.

The income of the organizer, which can be gained from one exhibition-sale (exhibition-fair), exceeds the cost by several times. The price for the participation of an organization in such an event varies from 120 to 500 thousand rubles. depending on the scale of the exhibition itself and the number and area of exhibition stands.

Important! An exhibition center can generate considerable income if additional services are provided on its basis, for example, the design of exclusive materials for demonstration stands or training seminars. In addition, on days free from exhibitions, part of the center's premises can be rented out for conferences, negotiations, etc.

Organization of a traveling exhibition

On the basis of the existing exhibition center, it is possible to implement many interesting ideas. One of them is the organization of a traveling exhibition. What is so attractive about this idea? The fact that the organizer does not need to create a project, arrange exhibits, but simply rent a ready-made package of a traveling exhibition and place it on the territory of the center. You can exhibit antiques, decorative butterflies, photographic materials, elements of modern design.

How to organize traveling exhibition? Everything is quite simple. Need to find interesting offer. Many museums now rent out finished exhibits. Details of the organization of the exhibition are agreed directly with representatives of museums and foundations. Pre-training includes:

selection of the exhibition placement period (duration is on average 7-10 days);
conducting advertising campaign(it is desirable to start actively advertising the exposition 1-1.5 months in advance);
conclusion of an agreement on holding an exhibition;
insurance of exhibits (if necessary);
transportation of exhibition materials and their placement in the exhibition center.

The profitable part of such a project is formed by selling entrance tickets and providing additional services(sale of memorable souvenirs and postcards, photography, etc.).

I constantly write about various needlework and other types of earnings that do not bring large profits. How to start earning more, reach the next level? How to feel like not just a homeworker who painstakingly does work for a small group of friends all day long, but also a creative person in demand who receives expensive orders? One of the simplest and most effective options is to organize an exhibition.

Any entrepreneur is constantly concerned with such issues as advertising, creating a positive image of the company and stimulating sales, both wholesale and retail. Significant financial, human and time resources are required to reach the threshold of efficiency. By organizing an exhibition, you get the opportunity to simultaneously use all of the above marketing tools among a specially assembled target audience potential clients. That is, at the exhibition you form the image of your company and advertise the product and sell it.

How to organize an exhibition, attract visitors, recoup expenses and make a profit

First of all, we will determine that the exhibitions are different:

For the sake of sales (made, sold, drank). Many cities already have regular handmade exhibitions (handmade - handmade). If you do not have this, then you can negotiate with the city administration, other craftsmen and hold such exhibitions-fairs monthly (or weekly) in a certain place. The entrance is of course free.
For show, that is, a classic exhibition, for example, like. Payment of rent and other expenses from entrance tickets. These events are not cheap and require serious organization, so they are held 1-2 times a year.
"Show yourself." This is usually not a personal exhibition, but participation in a large city, industry or regional exhibition. She won't make quick money. Its plus is that most of the costs are paid by the state, but in order to get a result, you need to take into account a lot of subtleties, so a separate article will be devoted to this topic.

The organization of the exhibition includes several points, known as the "Rule 4 R":

Exhibition planning.
Attracting visitors.
Staff.
Obtaining and analyzing results.

Exhibition Planning

In order to properly organize an exhibition and ultimately get the maximum result, you first need to decide: for what purposes are we organizing it? The list might look something like this:

Finding Clients – Do you need new clients?
Search for partners - wholesale buyers, suppliers of raw materials, advertising companies, etc.
Looking for hired workers - you intend to expand your business?
Search for like-minded people - people with whom you have common interests, who are concerned about the same problems.
Formation of a positive image of the company.
Brand advertising - did you manage to come up with it?
Recoup the cost of organizing an event and make a profit.

Organization of the exhibition

Organizers. First of all, you need to resolve the issue with the organizers of the exhibition. Will you deal with this alone, will you involve the city or district authorities, or will you find partners? Decide right away who will do what, and financial questions, and if these are not your relatives, then conclude a written contract.

room. The second question is the search for a place. They depend on the size of the planned exhibition, its direction and even the time of year, because in the summer you can do a lot just in the open air.

Now most museums organize various temporary exhibitions, so if you are engaged in folk crafts, you can negotiate with them. Quite a decent exposition can be organized in the lobby of the hotel, in the house of culture or in the new mall where not all areas have been leased yet. In general, now in any city there are enough free premises that are rented, sometimes for shoe sales, sometimes for fur fairs.

Performers. Someone will have to put the room in order, install (and then dismantle) the stands, lay out the exposition and maintain it throughout the exhibition. In big cities, special companies are engaged in this, if you don’t have one in your city or you don’t have money for it, then you will have to do everything on your own, attracting friends and relatives.

Advertising. Now prospectuses, leaflets and booklets will be printed for you by any printing house. Make sure that there is all the necessary information for those who want to find you after the exhibition. Don't splurge, a small bright sheet of basic information is all you need! In addition, you will have to spend money on advertising, which will attract visitors to the exhibition. In about a month, bright ads should appear in city newspapers and on local television. Posters will also need to be hung on the streets. You also need to distribute leaflets in crowded places and advertise on the Internet. Articles and messages on thematic pages, again thematic sites, forums and social networks, as well as mailing lists and contextual advertising work best on the network.

Exposure placement. When creating an exhibition, constantly ask the question: for whom am I doing this? After all, firstly, the exhibition should be interesting for all visitors, that is, for people who are far from what you are doing. After all, satisfied visitors are free advertising Events. Secondly, it should be such that people want to buy your products. Thirdly, wholesalers and potential partners should be able to quickly get all the information they need, and you should also quickly get information about them. Therefore, the staff must be taught in advance who to say what, what information to provide, and what to ask.

An example of an interesting exhibition

An interesting option to interest visitors is to conduct master classes. Allocate a place for a craftsman who will create some things in front of the eyes of visitors, and at the same time teach everyone who wants some simple tricks.

Don't forget to make a stand for the kids. It doesn't matter what it will be, except for your products - groovy Railway or a cage with parrots, but children should be interested. This is one of the good incentives for visitors to tell their friends about your exhibition and advise them to visit it.

How to make money at the exhibition

Sale of entrance tickets. The easiest option, but it will not work if your entire exposure can be covered in a couple of minutes. People need to understand what they are giving their money for.
Selling your products. Make sure that you have a good stock of goods for sale by the beginning of the exhibition, including inexpensive ones that visitors like to buy as a memento of where they have been. And, of course, there must be something fun for the kids.
Renting out part of the premises. If the room is large for you, then part of it can be rented out, the best option is network companies(). These organizations dearly love large gatherings of people who are in no hurry to go anywhere. In addition, they have experience in such work, so their stands and staff will look quite presentable.
If conditions allow, you can organize something like a buffet - a showcase, a coffee machine and three tables.
Quizzes, contests, a lottery, etc. Here is one of the options I found on the Internet: advertising materials are freely distributed at the stands, and an SMS quiz is voiced, according to the terms of which you need to answer 10 paid (sending SMS messages) questions. At the end of each hour, valuable prizes are raffled between those who answer correctly. The mechanism is as follows - 50% of the cost of an SMS message goes to the operator, another 25% goes to the content provider that processes messages, and the last 25% goes back to the quiz organizers. It turns out that visitors are not only happy to sort out prospectuses, but also pay money for reading them carefully.

Job analysis

After the end of the exhibition, you need to sort out the exposition, calculate income and expenses, pay off the staff, but most importantly, start working with the information that you received during the exhibition. This needs to be done right away, so entrust all the other things to assistants, and take on contacts yourself.

In general, getting contacts is one of the most important functions of the exhibition. So, from the very beginning, set the staff on the fact that during the work of the exhibition they should receive as much as possible large quantity contacts. That is, their task is not only to smile and distribute booklets, but also to convince potential customers or partners to leave their coordinates: phone, email, business card, etc.

After the exhibition, you will need to sit down and work closely with each of them. Send out letters of gratitude to all visitors who have left information about themselves with words of gratitude for their interest in your exposition. These letters are best prepared in advance, even in preparation for the exhibition. Then promise to contact the visitor within a week. If you want the visitor to remember your company, you need to send him a letter within 48 hours after the closing of the exhibition.

Having done this work, you can actually analyze the results of the exhibition: what worked and what didn’t, is it worth holding such events regularly, for how long and how often? Listen to staff, partners and just visitors. Ask them how to organize an exhibition next time. This will help make things much better in the future. Who knows, perhaps your exhibition will become traditional and become one of the most significant annual events in your city.

How to organize an exhibition - why is it needed + 10 steps for organizing + 4 common mistakes.

There are many marketing tools to promote goods and services.

It is quite difficult to take into account each, and even more so to use it at a time, and it is not always necessary.

But there is one way of communication that combines several promotion tools at once.

And these are familiar exhibitions for many.

Despite the fact that many entrepreneurs have already managed to evaluate the effect of their holding, some are still afraid to participate in such events.

And first of all, this is due to ignorance and misunderstanding of the organization of the whole process.

If you want to know how to organize an exhibition and get the most out of it, then keep reading this article.

What is an exhibition and why is it needed?

The exhibition is one of the key marketing communications, which includes many promotion methods that are carried out at the same time:

presentation of goods or services;
tasting (if necessary);
sampling;
contests.

What does an entrepreneur get in the end by deciding to take part in the exhibition:

communication with potential buyers or clients;
studying competitors and comparing yourself with them;
building a positive image of your company;
receiving new orders and negotiating future supply contracts.

Thus, by participating in such events, the company receives unique opportunity not just study possible market sales, and show themselves in the best light, but also immediately following the results of the work, work on the mistakes - improve the quality of goods, hire more qualified personnel, engage in more active advertising.

Advantages and disadvantages of the exhibition

The exhibition is quite specific marketing tool which has its advantages and disadvantages.

Let's start with the good times:

organizers use only high-quality and large-scale advertising;
for the most part, a really interested audience comes to the exhibition;
participation in such an event provides an opportunity for the entrepreneur to establish new connections with local authorities authorities, other enterprises that may be suppliers of raw materials, advertising companies;
maintaining the image of your company.

But along with the advantages, there are also disadvantages:

high cost of participation;
long preparation time;
expensive design of the exhibition stand;
human factor (only proven and trained employees of the marketing department should be sent to the exhibition).

How to organize an exhibition: a step-by-step process

To organize an exhibition, you need to do a lot of work. Western analysts say that it is worth spending about one year on preparation, our compatriots agree that half a year will be quite enough.

The process of participation in the exhibition will consist of several stages.

Here are the main ones:

Choosing the right exhibition
Drawing up an action plan
Selection and training of employees who will present the product
Budget planning
Sample selection
Handout development
Exhibition center decoration
Installation work
Direct participation
Summarizing

Let's take a closer look at each of the stages.

Choosing an exhibition and applying for participation

The marketing department of the enterprise must constantly seek and study information about where, when and what kind of exhibitions will be organized.

If you are new to such events, then, first of all, pay attention to specialized exhibitions that are held in your region.

If there is nothing suitable in the next six months, then it is worth considering the option of expositions where manufacturers can show themselves various groups goods.

What you need to pay attention to when choosing an exhibition:

subject matter;
number of participants;
the target audience;
ways to promote the exhibition;
requirements for exhibition stands of participants;
Cost of participation.

Submission of an application and payment for participation depends on the scale of its implementation:

at the regional level - you need to contact the organizer directly;
on the federal - to find intermediaries.

Also prepare everything ahead of time. Required documents, as some expo centers have strict requirements and carefully select participating enterprises.

Exhibition Planning

Organizing an exhibition will not work without careful planning.

First of all, you must make calendar plan actions, calculate the budget to understand how much money you are willing to invest in this type of advertising, and prepare employees.

Also at this stage, it is necessary to determine the main goals of participation in such an event and focus on them.

The strategic objectives will be:

increase in sales volume;
attracting new customers;
market research;
assessment of competitors' activities and study of their target audience;
search for new connections;
conducting preliminary negotiations with potential clients.

The tactical tasks are as follows:

determination of the size of the stand;
sample selection;
design of an exhibition stand;
search for a suitable place for installing a stand in the expo center.

Selection of employees who will work at the exhibition

If the director or owner of the business is interested in its development, then his presence at the exhibition is mandatory.

Firstly, you can see the potential sales market with your own eyes, and secondly, make business acquaintances.

As for the personnel who should be directly responsible for organizing the exhibition, they will be related to the sales or marketing department.

It is worth sending specialists to the exhibition who:

"from" and "to" know the selected goods,
have good communication skills;
will be able to sell the product and describe its positive characteristics.

Also, the stand should have a head of production, head of marketing or sales department.

Budget planning

The budget of the organization of the exhibition should include the following items of expenditure:

fee for participation and rental of a place in the expo center;
the cost of the exhibition stand (design, transportation, installation);
cost of samples;
preparation of handouts;
travel and accommodation expenses of employees;
force majeure costs.

Selection of product samples

As samples, you must use the same goods that go on sale.

Anyone who comes to the stand of the company should have the opportunity to try the product.

Also prepare a few units that you can give to potential customers.

On the brochure, be sure to leave full information about the product and contact details of the company.

Handout preparation

The handout should be in the form of:

leaflets with information about the company and its products;
price list;
complete catalog.

It is worth noting that the costs will be quite large, so do not rush to say goodbye to handouts easily.

Place a stack of leaflets next to the stand, but the price list and catalog should be reserved for those who are really interested in the company's products.

Exhibition stand design

The most important stage in the organization of the exhibition is the design of the exhibition stand.

The success and effect of participation in such an event depends on how the product will be presented.

To convey to visitors all the necessary information, use recommendations for the design of the stand for the exhibition, concerning the following points:

Name and logo.

They should be visible and immediately conspicuous.

Therefore, be sure to place them on the stand.

No need to make people guess what the enterprise in the right corner is.

You can also develop some kind of customer-oriented slogan that will immediately attract the attention of visitors.

He should be the center of attention.

Therefore, avoid the bright design of the stand, where the goods can get lost.

It should also be placed in such a way that anyone can approach it from any direction.

Place in the hall.

The earlier you apply for participation in the exhibition, the higher your chances of renting a good place.

The most successful is the placement of the stand:

to the right of the entrance;
in the middle of Hall;
in the corners of the hall.

Stand size.
The stand should occupy a third of the rented space, the rest of the space belongs to employees at the rate of 1.5-2 sq. m. per person.
As a rule, 5 seconds are enough for a person to catch their eye on a certain stand and decide to approach it.
You need to know a few "chips" that will help in this matter.

So, how to design an exhibition stand so that it will surely attract attention:

the stand can be of an unusual shape with a bright, but at the same time unobtrusive design;
you can add a running line, play a video on the screen with a demonstration of the product in action, put moving objects that are indirectly related to the company's activities;

must be provided text information on the booth itself and make sure that the handout rack is not empty.

But it is important that visitors still have questions that company representatives can answer;

if the conditions of the exhibition organizers provide for the lease of large areas, then do not be stingy and organize an “island” with a table and chairs.

Try to give your stand a certain style, let it be concise and not overloaded with a lot of items and extra text.

Anyone would rather experience a product in real conditions than just see it in a photo or read a bunch of information about it.

Installation work on installing a stand in the exhibition hall

It is necessary to prepare in advance about the delivery of the exhibition stand: select and conduct a full briefing of employees.

For the implementation of installation and dismantling, you need to set clear deadlines: one day each.

Allowing employees to relax can increase costs.

On the days of the event, it is necessary to monitor the cleanliness of the stand and its filling.

Participation in the exhibition and summing up

Well, all the stages of how to organize an exhibition have been completed, it remains only to participate in it.

And here it all depends on the employees who will conduct the presentation.

There should always be people at the booth that visitors can turn to.
First of all, it is worth paying attention to wholesale buyers, and then to retail ones.
Potential customers are invited to fill out a questionnaire, after which they are provided with a catalog with a full range of products and a price list.

The completed questionnaires will serve as the basis for summing up the results of the exhibition.

They can also be used to track how many buyers are really interested in the company's products.

After that, you can work on the mistakes, as well as evaluate the strengths and weak sides the work carried out.

A few more tips on how to hold an exhibition are collected in the video:

The main mistakes during the exhibition

Many do not fully understand what it means to organize an exhibition, which is why many questions arise, ignorance of the answers to which leads to negative results.

The exhibition is only work at the stand.

This is not true.

This is a set of consistent actions that will lead to success.

It is important to take a responsible approach to each stage of the organization - preparation, direct participation and summing up.

Participation in the exhibition is only for the sake of participation.

The management of the enterprise must clearly set the goals to be achieved from participation.

The main attention should be riveted to the stand.

Even the most beautiful and attention-grabbing booth will not save if employees are not prepared and are not able to communicate with customers.

The exhibition is over, and that's it.

Nothing ended until a complete analysis of the received data was carried out, and work on the errors was not carried out.

After all, what was the point of spending so much time and money, then not to take into account the information received.

If you are ready to go to a new level of promoting your business, then be sure to study any information related to the issue, how to organize an exhibition.

This is indeed a very profitable and effective way to express yourself.

But without knowing certain points, it is unlikely that you will be able to get an “exhaust” from the work done and the money spent.

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Weekend fairs are fairs that are created to support agricultural producers. They operate from April to December inclusive (Friday, Saturday and Sunday). Trading places are provided free of charge.

At weekend fairs, you can sell only agricultural products (vegetables, fruits, berries, meat, fish, dairy products) and foodstuffs (bakery products, cereals, flour, vegetable oils, salt, sugar, spices, tea, coffee, canned food and confectionery) produced in the territory Russian Federation, Member States of the Eurasian Economic Union.

2. Who can get a seat at the fair?

To get a place at the weekend fair can:

individuals (leading personal subsidiary plots or engaged in horticulture or horticulture, animal husbandry, heads of peasant (farm) households);
individual entrepreneurs;
legal entities.

Individuals can get trading places only for the group of goods “vegetables and fruits”. Moreover, 60% of these places should be provided to those who run a personal subsidiary plot or are engaged in gardening, horticulture, animal husbandry, 20% - to the heads of peasant (farmer) households. The remaining 20% is distributed between individual entrepreneurs and legal entities.

At each fair, one place should be provided to a pensioner (or a disabled person) so that he can sell products grown on his site.

Legal entities and individual entrepreneurs who have received a place at the fair are not required to trade themselves - you can take sellers, no more than three per site. Individuals can take as sellers only their own Close relatives are relatives in a direct ascending and descending line (parents and children, grandfathers, grandmothers and grandchildren), full and half-blooded (having a common father or mother) brothers and sisters.

> close relatives.

3. When are fairs held?

In Moscow, weekend fairs are held during three trading sessions of three months. The first trading session in 2020 will be held from April 3 to June 28.

The dates of the weekend fairs are approved every year by the organizer of the weekend fairs - GBU "Moscow Fairs".

4. How to register and get a place at the fair?

To trade at the fair, you need to apply. This can only be done online on the site.

If you do not have Internet access, you can contact any. There are zones electronic services where computers with free Internet access are installed.

Only one administrative district can be specified in one request. But on its territory you can choose several fairs. However, you cannot get, for example, two places if you specify only one seller.

Places are given out in order of priority: whoever applied earlier is given a place. If you do not have enough seats, you will be put on a waiting list.

5. What documents will be needed?

To work at the weekend fair you will need:

for individuals- an identity document; for individual entrepreneurs and legal entities - the original or duly certified copy of the tax registration certificate;
for individuals - documents confirming the maintenance of a peasant (farm) economy, personal subsidiary farming or horticulture, horticulture, animal husbandry, and title documents for a land plot used for these purposes (original or a copy certified by a notary); for individual entrepreneurs and legal entities - shipping documentation (original or notarized copy);
documents confirming the quality and safety of products in accordance with the requirements of federal law;
medical books;
for individuals - documents confirming kinship with sellers.

Documents must be with the sellers during the entire time of work at the fair. They may be requested by authorized officials or fair organizers.

6. How to find a weekend fair?

Weekend fairs are organized in all districts of Moscow. Places for their placement Addresses for the location of fairs are agreed upon by the councils of deputies of municipal districts, district councils and other involved authorities, proposed by the prefectures of the administrative districts of Moscow, considered by the Department of Trade and Services of Moscow and submitted in the form of an address list of weekend fairs for approval at a meeting of the interdepartmental commission on consumer market issues under the Government Moscow.

"> Approve annually.

Addresses of weekend fairs in the section of the Department of Trade and Services of the City of Moscow on the site. You can also find them on the open data portal.

Article 11

1. Fairs are organized by authorities state power, organs local government, legal entities, individual entrepreneurs (hereinafter - the organizer of the fair). The organization of fairs and the sale of goods (performance of work, provision of services) at them is carried out in accordance with the procedure established by the regulatory legal acts of the constituent entities of the Russian Federation in whose territories such fairs are organized. If the organizer of the fair is federal agency state authority, the procedure for organizing a fair and selling goods (performing works, rendering services) at it is established by the organizer of the fair, taking into account the provisions of this article.