Aspiring entrepreneurs who do not have large sums to organize their own business try to find their niche, limiting themselves to minimum investment with sufficient prospects for such activities. In addition, many businessmen are scared away by the need to obtain additional permits, licenses, which are associated with food, pharmaceutical and many other activities.

In this case retail store fasteners and hardware can be a profitable investment in the amount starting from 500 thousand rubles. Besides, similar business requires a standard set of documents for its registration and operation.

Our business valuation:

Starting investment - 800,000 rubles.

Market saturation is average.

The complexity of starting a business is 5/10.

How to start organizing a business?

When wondering how to open a fastener store from scratch, first of all, you need to draw up a detailed action plan and evaluate necessary costs who will be waiting for you.

A fastener store business plan should contain the following mandatory steps:

Definition of the target audience

When opening a building fastener store, it is very important to determine the target audience before choosing the future assortment - the main customers whose requests and needs for certain goods will need to be satisfied. Basically, the buyers of fasteners are employees of repair teams, small construction firms. Large ones, as a rule, cooperate directly with suppliers and do not overpay for the purchase of goods in the store, although, in some cases, they also resort to this method of purchasing products.

Also, furniture manufacturers can become one of the main customers - here again, either small private traders or small workshops for their production will be in priority. According to statistics and comments on the work of the owners of such stores, such groups of customers make up about 40-45% of the total number of customers. The rest of the consumers can already become ordinary citizens, whose needs are reduced to certain parts and elements for repairs, equipment structures, any devices. Based on this information, you should select the assortment of your store.

Possible range of goods

The assortment of the store at the opening can be represented by the following goods, which are in the greatest demand: screws, lanyards, bolts, nuts, clamps, for various purposes (slate, finishing, construction), metal, brackets, basic and auxiliary devices for welding. It will not be superfluous to place hammers, screwdrivers, carbines, axes, clamps for sale in your store.

In general, a medium-sized store is presented with an assortment of 800-1000 items - this is quite enough to meet the basic needs and demands of customers. In addition to the listed goods, it will be possible to purchase more expensive ones, but also having their own client: drills, chainsaws, mowers, however, keep in mind that buyers usually go to specialized stores for them, where they can be purchased somewhat cheaper, and the choice of models will be much wider.

Additional way to earn money

With the development of the Internet, when many residents of our country purchase goods using various websites and shopping pages, many businessmen who have stationary points of sale organize an online store in parallel. In this case, you can do the same, moreover, it will not be associated with large investments, and the amount of profit may well be an order of magnitude higher.

In order to organize an online store of fasteners, first of all, it will be necessary to spend money on creating a colorful and user-friendly website. Currently, their development can cost from 20 to 50 thousand rubles. The page of such a store should contain the entire range of goods that you can provide to the client, and it is not at all necessary to have them all in stock - it is enough to discuss the details of urgent deliveries with suppliers in advance if a certain order is made for you.

It will also not be superfluous to organize free delivery within a certain area or locality– as a rule, online stores set a certain purchase amount, starting from which they provide such a service. An additional advantage of an online store can be the presence feedback- a consultant who working time will be able to answer calls, help the client with the choice of goods or tell him certain points. In addition, the creation of an online store is an excellent advertisement for a permanently located point of sale.

Equipment for the store - what will you need to purchase?

Equipment for the fastener store should be represented by the following positions:

Opening a franchise store

In the event that the franchise of a fastener store attracts your attention, as one of the options for opening profitable business, you need to understand that the arrangement, equipment, accounting system, and all the standards used will have to meet the requirements that are inherent in the network that you use. When opening a store in this way, on the one hand, you will incur additional costs associated with paying for services under a franchise agreement (it can be a one-time or in the form of monthly deductions from profits). On the other hand, entering large network fastener stores, you will provide yourself with a much larger flow of customers, and the necessary advertising, which also requires certain investments, will no longer be required in large volumes.

Choosing the location of the store and premises for it

When opening a store for furniture fasteners and accessories, you need to responsibly approach the location outlet. It is better if it is placed in a crowded place, on a street overlooking the roadway, near public transport stops, metro stations, etc. In addition, it is necessary to take into account the neighborhood - if you open your store among the points of sale of cosmetics, grocery stores, medical offices, will have to make a lot of efforts in order to attract buyers to it.

Opening a fastener store is best done close to similar construction outlets, and it must be borne in mind that the presence of direct competitors with similar products will not benefit your business. Of course, you will have to spend some time searching for a suitable place, but it is better to determine the choice after carefully weighing all the positive and negative aspects of a particular location.

What should be the size of the store? Value trading floor and warehouse (if required) will depend on the range of products and inventory that you plan to maintain at your outlet. The average store is usually between 50 and 150 square meters in size - this size allows you to place the product and provide access to it for buyers and sellers.

Expected profit from opening a store

How quickly a professional fastener store can pay off and what profit should be expected from such entrepreneurial activity? On average, with investments ranging from 400 to 800 thousand rubles and opening a medium-sized store, expenses can pay off in a period of one to one and a half years. The size monthly profit can vary between 50-100 thousand rubles. In the event that a parallel opening of an online store is carried out, the amount of income can be one and a half to two times more.

It seems that opening a building materials and fasteners store is not the right step in the business world. But, if you look closely, the hardware store has its advantages.

Business does not require large initial investment, no special permissions needed. But it is better and easier to open a hardware store for those who are initially oriented in the assortment, know all the features of the construction market and material.

Peculiarities

To open a hardware store, you need to understand that the success of such a shop depends on the right product, as well as the specialists who will sell it.

If the consultants of the point do not understand the assortment of your catalog, fasteners, then this can lead to the loss of customers, therefore, the sale of goods will decrease. As for renting a room, this is not so important. The main thing is to take into account the territories where potential customers of the building materials and fasteners store are located.

Buyers of the store and the choice of rented premises

To open fastener stores, it is necessary to identify the circle of future customers. They are repair and construction teams, the corresponding firms. It is from these customers that the bulk of the income from fastening and building materials depends, which is about 40%.

If the owner establishes contact with a large construction organization, he can count on the fact that the goods will be bought in bulk. The rest of the percentage of revenue depends on retail buyers who have started their own repairs.

The room where the fastener store will be opened from scratch is best looked after close to construction markets, bases. There are many potential wholesale customers here.

If you focus on retail, then a newly built area will do. Here, the customers of the shop of building materials and fasteners will be the owners of new apartments. And as you know, repairs can last for years, which will ensure profit for a long time.

When choosing a room for building materials and fasteners, it is important to pay attention to its dimensions. At first, you do not need to choose a large place, the most optimal size for a new store is 30 square meters. The room can be located both in a separate pavilion and in a large center. It does not matter if you decide to open a building materials and fasteners shop.

Selected square meters must be divided into several rooms: the area where the sale will be held and the area that acts as a warehouse.

You can rent a small patch in an existing construction shop or supermarket, where only the order of the goods necessary for the client is accepted. And building materials are already delivered from the warehouse for self-delivery or delivery to the addresses of buyers is carried out. The warehouse can be advantageously moved to a settlement or a village.

Registration of a building materials store

If you have decided to open your own hardware store from scratch or purchase a franchise, then you should know that it does not require any permits. But as in any other business, registration with the tax service of the Russian Federation is required.

If you decide to open own store building materials and fasteners, it is better to start as an individual entrepreneur by choosing a simplified form of taxation (STS). Registration of an individual entrepreneur usually takes no more than five working days and only payment is required state duty. After registration, you must purchase cash machine with all documents. Without it, it is impossible to open a business of building materials and fasteners.

Acquisition of the necessary equipment, installation of a sign

To open a hardware and building materials store, you do not need to purchase expensive equipment. To open, you need to buy only:

• Showcase, which will be located mounting and building goods. When choosing, pay attention to the glass, it must have special strength so that it does not scratch or crack under construction equipment.
• Shelving for bulky goods that you can not put under the glass of the showcase. It is best to choose metal ones, as they can withstand more weight.
• A computer where you can always check the availability of goods.
• Wide roller shutters to close the store of building materials and fasteners after the shift.
• Cash register for reporting.
• A store sign that grabs the attention of shoppers. This must be done before your hardware and hardware store is open. Dimensions, design depend only on your imagination and the place of the room.

Selecting the right item to sell

In order for a rural or urban store of fasteners and building materials to be popular, its assortment must have:

• Bolts of various diameters.
• Screws and self-tapping screws of all possible sizes.
• Nuts to fit all available bolts.
• Dowels suitable for self-tapping screws.
• Rivets in different colors.
• Studs and more.
• Hardware used in roofing, floor installation and ventilation installation.
• Running hand and electric tools: hammers, saws, screwdrivers, jigsaws, drills and so on.

When replenishing the range of fasteners and building materials, keep track of the running gear of the goods among customers. If you take goods that no one needs, then again the profit will decrease, and the costs will increase.

During the initial purchase of products, you can pay attention to the range of competitors in this business. Choose a supplier of building materials and fasteners that offers discounts.

Recruitment of store personnel

Before a hardware and fastener store is opened from scratch, attention must be paid to recruitment. At first, when the hardware store is small, you can limit yourself to two sales assistants. Sellers should be related to the construction industry and well versed in the range of fasteners and building materials. Their duties are not only in selling, but also advising the client. There are cases when the buyer himself does not fully understand what building material he needs, then a polite seller must come to the rescue, who will always prompt, explain, offer a list of suitable goods.

Set the salary for your salespeople in the building materials and fasteners store on a piece-rate basis, that is, consisting of a fixed salary and a percentage of the proceeds. This will help increase sales.

In addition to the usual sales consultants, you need to hire professional manager sales of fasteners and building materials. This person will establish contact with wholesale customers. The sales manager must have a minimum great experience work, its client base, focused on the core business.

At the beginning of the development of a fastener shop, you will need to contact an accountant, over time, you can figure this out on your own, purchase software for calculations.

Advertising and store promotion

To open small business from scratch even in the village will be required good publicity, it will attract customers. Therefore, in the business plan, include the cost of advertising building materials and fasteners. You can use the Internet for these purposes. Effective Advertising any store is:

• Advertisements in local newspapers, city TV channels, advertising websites, thematic forums, blogs.
• Distribution of leaflets, business cards in crowded places. As mentioned earlier, the ideal place to open a building materials store is an area with houses under construction.
• You can use word of mouth: introduce attractive discounts, promotions, bonuses.

The best time to implement such a business idea is spring, the beginning of the construction and repair season.

Calculations of all costs and profits

Investments in the building materials shop are approximately 800,000 rubles. They consist of the following (in rubles):

• Purchase of a salable item - 500,000.
• Rental of suitable premises - about 50,000 per month. It all depends on the city, region, size.
• If you don’t want to rent an area to open your own building materials store, and you have extra money, then you can buy it - an average of 200,000–250,000.
• Purchase of equipment - 40,000–50,000.
• The monthly salary of employees is 50,000.

As for the turnover in the building materials business, they amount to approximately 450,000 rubles per month, of which the net profit is about 30%, that is, the profitability of the store is 150,000 rubles.

From which we can conclude that the shop will pay off in the first year of operation.

Despite the economic crisis in Russia, the construction industry is growing and developing. Metal fasteners are used in private housing construction, when finishing facades, in interior work, assembling roofs and floors. They remain in demand, and the price of them is only growing. The production and sale of hardware can bring good income, if done properly.

Demand creates supply

Fasteners are metal fasteners. Products include self-tapping screws, nuts, screws, anchors, washers, nails. The price of hardware is low, but the goods are sold all year round and large parties. Private traders buy self-tapping screws, screws and nuts in kilograms, and large construction companies in tons. A manufacturer of high-quality fasteners can receive from 1 million rubles of net profit per year.

Production pays off quickly, because if you go to major customers will have to work in two shifts. Cheat at retail is 100–200%, with wholesale 30–50%.

The target audience for the production of hardware will be large construction companies, private traders and specialized stores. To carry out retail sales on your own, you need to open several outlets or a specialized store. This will add another 20-30% to the total costs, which will be noticeable for a beginner.

The company offers its clients the following services:

1. Wholesale of fasteners.
2. Sale of wire, bars, mesh.

To organize sales and production, it is necessary to document the business, purchase the necessary equipment and hire staff. Let's talk about each stage in more detail.

We draw up documents

To organize the production of hardware, a legal status is acquired. If your goal is to wholesale fasteners to small shops and to the market, then individual entrepreneurship is enough. For cooperation with serious construction organizations ltd is needed. To register a company, it is necessary to prepare a charter and write an application to the tax office. The application indicates the code of the type of activity 28 - the manufacture of finished metal products.

To register with the tax office, you must submit the following documents:

1. Charter of the future company.
2. Application for registration of LLC.
3. Receipt for payment of state duty.
4. Extract from a personal account on the presence of authorized capital.
5. Certified copies of the passport, TIN (if there are several founders, then each).

The paperwork will take 4 weeks. After that, you will receive an LLC certificate and can choose the appropriate taxation system. We recommend that you immediately switch to a simplified tax.

Equipment of the production workshop

Each group of fasteners has its own manufacturing technology. To organize the work of the workshop, it is necessary to rent a well-ventilated, bright room with a size of at least 600 square meters. m. You can divide production into small workshops or simply highlight areas where a separate process for the manufacture of each type of fastener will be carried out. Several types of hardware can be produced in one production, but since the price of equipment is high, we recommend starting with several types of products.

We make self-tapping screws

For the production of self-tapping screws, a whole line of machines is needed. Steel and brass are suitable as raw materials. The manufacturing process is multi-level: the wire is cut, a tip is formed, then a thread is applied, the product is hardened and treated with anti-corrosion compounds.

For work you will need the following machines:

• Cold heading.
• Thread rolling.
• Centrifuge where the screws are dried.
• Electroplating line and hardening furnace.

The speed of manufacturing self-tapping screws (50–250 pieces per minute) will depend on the power of the machines. The simplest automatic machine from the production line costs from 80 thousand rubles. An automatic line will cost you 600-850 thousand rubles.

We make dowels

For the manufacture of dowels, it is necessary to purchase raw materials: polyvinyl chloride or nylon. The second option is more expensive, but the dowels are universal, they can be used to fix thermal insulation. PVC products will reduce costs, but the price of the finished product is lower.

The raw material enters the production in the form of granules and will pass several production stages: preparation, melting, pressing. To work, you will need the following equipment:

1. Thermoplastic.
2. Centrifuge.
3. Pressing machine.

The line for the manufacture of dowels is automated and costs from 1,200 thousand to 1,900 thousand rubles. You can buy a cheap line Chinese manufacturers, but in the event of a breakdown, it is more difficult to find spare parts for equipment, and the entire line can stand up for several weeks. And this is a loss of profitability by 40-50%.

We make screws

For the manufacture of screws, you will need raw materials: steel or brass. It is delivered to production in coils in the form of thick wire. The manufacturing process takes place in several stages: a workpiece is cut, a thread is cut, the product undergoes heat treatment, a zinc or phosphated coating is applied. To start, you need a line of machines:

1. Cold heading machine.
2. Thread rolling equipment.
3. Automatic ruler for heat treatment.
4. Ruler-machine for coating the finished product.

The price of a quality line of machine tools is 1.2–1.5 million rubles. The cost depends on the manufacturer, power and performance.

Making nuts and bolts

For the manufacture of nuts and bolts, you will need raw materials: bronze, copper, titanium, stainless steel, brass. The manufacturing process is based on a continuous cold forming method. The production line includes machines:

1. Nut-cutting.
2. Cold heading machine.
3. Filler.
4. Stamping.

The price of the line is on average 750-1250 thousand rubles. Automated, with high performance and power, is more expensive.

We recommend purchasing equipment in a line: this way you can conclude an agreement on favorable terms after-sales service from one manufacturer. It will be easier to acquire spare parts and production will be able to work non-stop. Despite the high cost, the equipment pays off within one to one and a half years.

Personnel

For start big production experienced workers are needed. The staff is recruited for the following positions:

• Engineer-technologist (salary of about 35-45 thousand rubles).
• Turner (salary 30-45 thousand rubles).
• Locksmith (salary 25-35 thousand rubles).
• Welder (35-40 thousand rubles).
• Loader (15-20 thousand rubles).

For a company with several productions, a personnel department and accounting department are needed. Aspiring entrepreneurs can hire a part-time accountant or negotiate with outsourcers.

We draw up an estimate

You can organize the production of hardware in a suburban area, the main thing is that the room is suitable. But if you are far from the city limits, take care of the travel of your staff to work and back. A private mini-bus can be hired to pick up the workers at the appointed time. To organize the work, you need an initial capital in the amount of 800 to 1500 thousand rubles. The estimate will include:

1. Purchase and installation of a production line - 650-1300 thousand rubles.
2. Registration of LLC - 15 thousand rubles.
3. Other tools and equipment - 100 thousand rubles.

On a monthly basis, you need to pay wages to employees, rent payments, taxes, pay for raw materials and make contributions to the pension and social fund. The monthly payment will be at least 250 thousand rubles. On average, one fastener costs 20 kopecks. A month is sold in the amount of at least 400 thousand rubles. On average, the annual income of a small production can range from 800 to 1500 thousand rubles.

Eventually

The production and sale of hardware can become a profitable business, but an initial capital of at least 1.5 million rubles is required. Most of it will go to the production line. We do not recommend saving on equipment, since it depends on its performance and power how soon the business will begin to generate income. As a registration, we recommend registering an LLC, since an individual entrepreneur will not be able to work with large construction companies. And companies from construction business will make up 90% of your regular customers.

If you plan to open your own retail store with building and finishing materials, but do not have the necessary funds to purchase a large number expensive goods, then you should pay attention to the business associated with the sale of hardware. Hardware (short for the phrase "metal products") is common name for a wide range of different metal products. This includes all metal products, which can be divided, in turn, into industrial and general purpose. The last group includes products that are used in everyday life (knives, saws, scissors, pitchforks, shovels). And the first group includes various bolts, nuts, washers, screws, rivets, crutches used in railway construction, bolts, metal wire, etc. We are primarily interested in building fasteners: bolts, screws, screws, nuts, self-tapping screws, washers , cotter pins, nails, dowels, anchors, cables, welding electrodes, etc.

At first glance, a fastener store does not seem to be as profitable as a store with a more extensive assortment. This conviction emerged during the recent economic crisis when more than half of highly specialized outlets simply closed. This is partly due to the unfavorable situation on the market (significant slowdown in the pace and volume of construction, frozen facilities, lower incomes of the population). But still, the main reasons for the failures lie in the mistakes of the outlet owners themselves, who either did not take their business seriously enough, or did not respond flexibly enough to changing circumstances. How not to repeat their mistakes and create a successful store? First of all, you need to decide on the format of the work.

Hardware can be presented as a separate section in a hardware store. In addition, you can open a specialized store where you will mainly sell fasteners (although it is still desirable to diversify their assortment a little). Consider the second option of organizing your own business, as it requires less cost. Before starting work, experts advise to draw up a business plan. It will come in handy even if you are not going to look for investors or take loans from a bank. First of all, you need a business plan so that you can calculate the costs of renting or purchasing premises, commercial equipment, wages to employees, estimate the costs associated with the purchase of goods and with the promotion and development of your business.

The location of your store is critical. Experts advise opening it in the construction or household market. It can also be a construction base or just a place with high traffic next to large construction (non-specialized) stores. Sometimes such points open in residential areas on an area of ​​​​20-25 square meters. meters in mall or next to it. This option is not the best, however, if there are no alternatives, choose at least an area with large quantity of new buildings and get ready to relocate your point when all the houses in the area are built and the apartments are renovated.

Most likely, you will have competitors (and possibly in large numbers), but in small cities with a population of no more than 500,000 people it is very difficult to find a store with a wide range fasteners. Usually the choice in retail outlets on construction markets very limited. At best, there are various dowels and screws that are used most often. However, when it comes to more reliable fasteners (for example, used when assembling furniture, installing shelves and appliances), finding it becomes very problematic. Examine the range of competitors, evaluate the competence of their sellers. Of course, for this you yourself must be well versed in what you are going to sell. Therefore, you need to start by studying the product itself, which you will sell. 200-300 positions for retail will be too few.

For the first purchase, it is better to focus on at least 450-500 items. This list may include the following items: drywall screws, roofing screws and self-tapping screws with a press washer; rigging, turnbuckles, wedge anchor and anchor bolts with nuts; building nails packed in 5 kg (sizes: 4.0x120, 4.0x100, 3.5x90, 3.0x80, 3.0x70); slate and finishing nails; bolts and nuts according to GOST 7798-70 and GOST 5915-70 (up to 27 diameters); bolts DIN 933 galvanized (and zinc nuts to them); bolts of strength class 8.8; chain-link mesh: cell 45 and 50 (black and galvanized); knitting wire (heat-treated) 1.2mm; abrasives for metal (sizes: 150, 180, 230); simple power tools (mounting guns ПЦ-84 and screwdrivers); mounting cartridges D4; dowel-nails for mounting guns (4.5x50, 4.5x60, 3.7x30); countersunk head (6x80, 6x40), staples, electrodes, universal screws in yellow zinc. In addition, it is worth buying drills for metal and concrete, rigging (chains, clips, carbines) and a minimum set of tools (riveters, screwdrivers). In addition to the actual fasteners, you can sell consumables (drills, bits, drills, saws, etc.). You can also include some household goods in the assortment, but you should not rush with a complex and expensive power tool, otherwise your worries and expenses will increase significantly (implementation of warranty repairs, search for reliable suppliers, a place to place such a fairly large product, etc.).

In the future, the assortment can be gradually expanded to 900-1000 items. The main difficulty lies in the fact that you and your sellers, if any, must be well versed in the specifics of your product: know what each product is used for, where and how. In addition, it is unlikely that you, having no experience in this area, will be able to purchase the required amount of the most popular products the first time. Subsequently, it may turn out that you will not have enough of the most popular positions, and no one will take up space in the warehouse and in the store. the right product. Therefore, it is so important to carefully study the demand for fasteners, the range of competitors (pay attention not only to the product as a whole, but even to its location in the store - usually the most popular positions are laid out in front), to establish an accounting system and, most importantly, to plan stocks. Most sales are for drywall screws (fleas, black), self-tapping screws with a press washer, dowels with impact screws for quick installation, carpentry nails, universal screws, dowels with hooks.

If you do not understand such products and the business of selling hardware, then follow a few rules. First of all, if you do not have sales experience, then it is best to seek advice from "experienced" entrepreneurs. If there are no acquaintances in this area, then you can study the assortment of competitors (it is unlikely that you will find out the number of items of goods in their warehouse, but at least you will understand what to look for). But keep in mind that usually galvanized fasteners are laid out on the windows, which looks the most attractive and has a high margin, but this does not mean at all that it is he who is in the highest demand. The most unprofitable option is to ask the fastener supplier to select an assortment for the first purchase for the amount you indicated. This option is the least good, since, most likely, your supplier, seeing that you do not understand, will try to sell you all his illiquid assets. In no case do not invest all your money in the first purchase. Hardware is a specific product. It is highly likely that most of the individual items from you will be purchased on order. Therefore, you should also have working capital (ideally, at least 30-35% of the amount spent on the first purchase), which can be used to bribe the necessary fasteners. Choose your provider carefully, even if you think they all offer the same thing. Select key products and compare prices for them from all fastener suppliers in your city. Also consider the proposed working conditions, restrictions on the minimum purchase amount, discounts for certain volumes, forms of payment, etc.

Be sure to define your target audience. In fact, it is also one of the most important points, which determines both the assortment, and the location of the outlet, and methods of promotion, and pricing policy. Hardware, as a rule, is purchased by finishing teams, furniture manufacturers, small and medium-sized firms that carry out repair work. According to a rough estimate, this group of customers provides up to 35% of the store's turnover. Before purchasing the first batch of goods (this can be done even at the stage of drawing up a business plan), find all potential small wholesale buyers of fasteners (small furniture and window manufacturers, construction teams, companies that sell various techniques etc.) and offer them to buy goods from you with a small margin (up to 30% of the purchase prices). This will ensure up to a third of the turnover during the first months of operation. But this option also has disadvantages. With such an extra charge and, most importantly, regular customers, you can insure yourself at the very beginning of work, but later, under favorable circumstances, you will still have to increase selling prices, including for wholesale. And here your recent partners can easily refuse to continue cooperation, and you, accordingly, lose profit and time that will have to be spent looking for new customers.

Consider your pricing policy in advance. For the most popular positions, it is worth setting prices lower than those of competitors. In the future, when your company earns a reputation and forms its own client base, the markup can be made higher, compensating for this with a large selection and high level of service. According to the entrepreneurs, the retail margin for some fasteners can even reach 300% to ensure a high turnover. On the other hand, dumping is also not The best way stand out from the competition, especially if it is the only one. Yes, and most potential clients prefers to purchase hardware in the same place as building materials, so the small-scale wholesale direction of work is of the greatest interest to fastener stores. In this case, the Internet can also be used to attract customers. Add your company to various specialized online directories and order a simple business card website with your contacts.

Despite the presence in all regions of many construction hypermarkets such as Leroy Merlin, OBI or STD Petrovich, small construction stores are not completely ousted from the market. And there are several reasons for this. First, there are few hypermarkets in cities with a population of less than 1 million people. Secondly, the advantage of hypermarkets is that there is everything for everything. But here the choice in a single area is not so great. And thirdly, hypermarkets are beneficial for large-scale repairs, but few people will come here for every little thing. That is why trading establishments such as a fastener store can be quite profitable. We present to your attention our business plan for a fastener store.

Project Summary

Such a store is promising in any city with a population of more than 300 thousand people. The format may vary:

• Commercial premises at the local construction market.
• department at the local mall.
• Shop in a separate building.

In terms of profitability, the most profitable option is the opening of a point in the construction market. This place is well passable by the target audience, the neighborhood with other specialized hardware stores, whose clients can become yours along the way. The construction market is also profitable from the point of view of advertising: a sign is enough to make it clear to people passing by about your specialization. At most, you can advertise in the construction market guide, which is printed by the landlord and distributed free of charge to visitors at the entrance.

But there are also disadvantages. Firstly, the cost of renting in the market is usually higher than a similar area that can be found in the city. Secondly, there may already be a competing enterprise. And thirdly, there may simply not be a free area for rent.

In this business plan, we will consider this option as a priority example. If it is not possible during implementation, you can take into account your own characteristics when planning.

Decor

Preparing documents for this business is not particularly difficult. It is necessary to prepare a package of papers for registration individual entrepreneur(the term for obtaining a certificate rarely exceeds a week). You can collect and submit documents yourself.

You only need to pay a state duty in the amount of 800 rubles.

No licenses are required.

When registering, the system is selected UTII taxation. A minimum space is required, no more than 10-15 sq. m. The tax with such an area will also be small.

OKVED code 47.52.1 "Retail sale of hardware in specialized stores" is indicated. It is also recommended to indicate 47.52.79 “Retail trade in other building materials not included in other groupings.

Thanks to the additional OKVED, you can sell a variety of additional products that are in demand, which will increase the average bill.

Premises for rent

For work, a retail space is rented on the construction market with an area of ​​15 sq. m. Preferred neighborhoods:

• The shops interior doors and related equipment.
• Flooring shops.
• Electrical stores.
• Electrical equipment stores.
• Shops building universal.

The cost of rent is 15 thousand rubles. An advance payment is made for 3 months. For these purposes, 45 thousand will be required.

Cosmetic repairs of the premises are not required, you can save on this.

Purchase of equipment

Another advantage of this type of business is that the equipment is purchased standard, universal and suitable for most commercial enterprises.

We present the list of required in the table:

To protect the premises from theft, it is planned to install roller shutters on the window and door, connect an alarm button.

Commodity purchase

The main cost item will be the initial purchase of goods, on which the success of the business largely depends. Before doing this, you need to study the range of other similar stores in your region and make price list requests from suppliers.

It comes down to several factors:

• The speed of delivery of goods. In general, in this industry, it is not so significant. If you carefully monitor the minimum balance of commodity items and order the goods on time, there should be no problems with its absence, even if you work with a supplier from another region. Focus, first of all, on the price and the sufficiency of the assortment for your purposes.
• Delivery conditions. Please note that some providers have own warehouse and transport in your area. They will be able to bring the goods themselves directly to the store. Otherwise, your order will be shipped to you. transport company, and these are extra costs (however, they can be offset by a lower purchase cost).
• Range size. It is preferable to work with suppliers of a large number of commodity items. If you order, say, door valves from one supplier, self-tapping screws and dowel-nails from another, and tools from a third, everyone will have a smaller discount on the order. As a result, the purchase will cost more.
• If there is a similar store on the market or part of the assortment you intersect with other stores (for example, the same door fittings with interior door stores), it is worth offering goods from the same manufacturers only if it is possible to offer them cheaper. Otherwise, choose other manufacturers. For example, if shutoff valves in door stores are sold from expensive European brands, offer Russian or Chinese economy class counterparts. This will help you stand out from competitors by highlighting the economy segment of the target audience.

Estimated purchase costs are expressed in the table:

Note that this is an indicative list compiled on the basis of offers from hardware wholesalers. It is desirable for the creator of such a store to know about the construction firsthand. This will help you choose the optimal quantity of goods for each category for the purchase.

Recruitment

Another nuance of this business is that you can start without any staff at all. The business owner can perfectly combine administrative functions with being at the counter. This option is great for attracting loyal customers who appreciate having a qualified salesperson in the store who can authoritatively recommend a particular product.

However, we recommend the option without a seller only for a very small store. In our case, we are going to hire an assistant. This is necessary, because otherwise you will have to close the store every time the owner physically needs to be in a different place. And this is unacceptable.

The seller's salary will be 21 thousand rubles, of which 6.3 thousand rubles will be spent on tax payments.

Advertising and marketing

When starting a business, it is planned to print stickers on walls and windows with bright pictures on a construction theme. Business cards with a direct phone number are also being made, which will be given to construction teams. It is planned to establish fruitful cooperation with them, including the possibility of delivering an order to a construction site by a business owner's personal car.

Loyalty programs and other marketing campaigns are not planned to be launched.

Thus, at launch, you will need to spend 5 thousand rubles. Fixed costs - 1 thousand rubles. per month.

Income and expenses

Starting costs

Necessary start-up capital let's calculate according to the table:

Start-up capital will be allocated from the personal funds of the business creator.

Monthly payments

Monthly costs are not so great:

We will calculate the payment of suppliers separately in income.

Income

The profitability of the hardware store is ensured by a fairly high margin on goods. The retail margin for hardware (the main product) is 100%, for consumables - 50%, for hand and power tools - 20%.

The average check in the industry is small: 200 rubles. However, the number of checks per day can reach up to 10 on a weekday and up to 50 on a weekend. The average revenue of a hardware store per day is 4.5 thousand rubles.

Thus, in a month the business will bring:

4,500 x 30 = 135,000 rubles.

Taking into account the average markup of 70%, after paying the suppliers, there will be:

135,000 x 0.7 = 94,500.

Subtract from this sum fixed costs and get the average profit:

94,500 - 42,500 = 52,500 rubles.

Taking into account the payments of individual entrepreneurs to funds for himself and other small expenses, you can count on a monthly income of 40 thousand rubles. This is the weighted average for the year. In the spring-autumn period, profits can be 30-50% higher, and in winter the business will be close to equality between income and expenses.

Profitability will be:

(40,000 / 42,500) x 100% = 94.11%.

High profitability is explained by low costs of doing business and high mark-up. The margin is not very high.

The business will pay off, thus, in 8 months, after which it will begin to bring a stable profit.

Eventually

A hardware store is a profitable investment for a person who is familiar with the construction industry and is ready to develop in this direction. Such an enterprise does not require large start-up investments. A small room and one seller are enough to work. At the same time, the yield is relatively good for a small city.

Since fastener stores can be profitable both in construction markets and near residential areas, there is a potential to open several such points in different parts of the city and make a good profit in the form of income of more than 100-150 thousand rubles per month.

However, for this to become a reality, it is vital to become a professional in your field and gain some business experience.

Among the main risks in this area:

• Do not guess with the starting purchase. Some products may hang on the shelves, becoming illiquid. This risk can be prevented only by carefully studying other stores in dynamics (for several months), visiting them regularly as a buyer and observing customers. It is effective to carefully extract information from salespeople by playing the role of, say, a builder (or even being one in fact).
• Unsuccessful choice of location (high competition, low traffic, too high rent). It is planned to study the city, select several priority places for placement and choose the optimal one.
• Unsuccessful selection of personnel (in this area, unfortunately, theft is common).

Financial risks are minimal, since the initial capital is small. Even without guessing or partially guessing with the primary purchase, you can adjust the next purchase according to the first sales statistics.

Use our fastener shop business plan with calculations as the basis for creating your own plan. We are sure that they were useful to you!