• 1 Pharmacy and pharmacy, what's the difference
• 2 Drug niche analysis
• 4 What documents are needed to open a pharmacy
• 6 Pharmacy product range
• 7 Pharmacy staff
• 8 How much money do you need to open a pharmacy kiosk
• 9 Conclusions of the business plan of the pharmacy point
• 10 step by step plan opening a pharmacy
• 11 How much money do you need to start a business
• 12 How to choose equipment for a pharmacy
• 13 Which OKVED to indicate during registration
• 14 Which taxation system to choose for a pharmacy
• 15 Do I need permission to open
• 16 Business technology in a pharmacy
• 17 For a beginner to open a pharmacy

The life of our society is difficult to imagine without the use of medicines.

We need them everywhere and almost always.

Selling drugs is a profitable and profitable business.

However, it is not so easy to open and start selling medicines, but nothing is impossible and the business idea of ​​​​opening a pharmacy can be realized, albeit with obstacles.

Opening a pharmacy implies obtaining a package of permits, availability medical education(pharmaceuticals) and investing a fairly round sum in its development.

Despite this, income with the right business organization is very attractive.

It is this factor that attracts the attention of many start-up entrepreneurs to the pharmacy business.

Pharmacy vs Pharmacy, What's the Difference?

The pharmacy business is regulated federal law RF dated June 22, 1998, No. 86. There are no specific and clear definitions in the legislative documents of the Russian Federation regarding the difference between them.

But in clause 2.5 of the Industry Standard dated March 4, 2003, No. 80, the functions of a pharmacy and a pharmacy point are designated separately.

According to this act, a pharmacy and a drugstore are considered as different forms pharmacy establishments. And each object has its own functions.

What is a pharmacy:

1. Sells prescription and over-the-counter drugs to the public and health care organizations.
2. Prepares medicines according to the prescription of doctors and the requirements of healthcare institutions; manufactures its internal blanks in accordance with the standard; packs medicines and herbal raw materials for sale.
3. Dispenses medicines free of charge or at a discount for certain social group population (pensioners, disabled people).
4. It sells medicinal raw materials of plant origin in their original packaging, medical products, personal hygiene; mineral water; optics; baby food; perfumery and cosmetic products.
5. Informs the consumer audience about how to properly store and take medicines at home, and take a responsible approach to self-medication.
6. Informs health and educational organizations, as well as social security authorities, of medicines that are available.
7. It sells individual products through rental points, while information leaflets with a list of items for rent should be placed on the sales floor of the pharmacy.
8. Provides first aid.

What is a drugstore?

• Sells prescription and over-the-counter medicines.
• It has no right to sell substances of a psychotropic, narcotic and potent nature.
• Unlike a pharmacy, it does not sell rental items.

Analysis of the drug sales niche

What does a person driven by the goal of starting a pharmacy business from scratch do?

Of course, the first step will be to study and analyze this business. The need to identify the pros and cons of future activities will allow you to find out whether it is worth doing this business.

The benefits are becoming clear:

• Payback in a short time;
• Relatively high demand despite the prices of some drugs;
• Free choice of location;
• Good income, even if competitors are nearby;

The disadvantages are:

• Large amount of investment;
• Pharmacy kiosk licensing process;
• Strict control of the authorities over the products and premises.

When developing a business plan, think over your idea in detail, because even a trifle in this matter will play a role.

Decide on the location of the pharmacy.

It is important to take into account all the requirements for the room.

The more accurately you follow the standards and norms, the easier it will be for you in the future.

What documents are needed to open a pharmacy

When registering, analyze which form of business will be closest to you.

The choice of business form depends on your plans:

• If you plan to work in the future with only one point, then it would be advisable to register an IP.
• If you are planning to create big business and cooperate with government agencies, then open an LLC or JSC.

One of important points when opening a pharmacy is to obtain permits.

In order to start your own business, you need to obtain a license allowing you to conduct pharmaceutical activities.

It will be much faster and easier to get it if you have a degree in pharmacy.

If you have a different specialty, you need to find a person who meets these requirements, who will become the manager of your organization.

Usually, the procedure for issuing a license takes 60 days.

As for the premises, it must comply with all standards and requirements.

And only then, after agreeing on its transformation for a pharmacy, you will be issued permits (conclusion) from San authorities. Epidemic. Stations and State. Fire. Oversight.

This will cost you 120-130 thousand rubles, together with the project for the reconstruction of the premises. And in time it will take 120 days.

Thus, you collect the following documentation:

1. License for pharmaceutical activity.
2. Documents for opening an individual entrepreneur, LLC or JSC.
3. Tolerances from SES and GPN.
4. Agreements on carrying out sanitary and preventive measures by specialized organizations at the location of the point.
5. Internal documents of the organization that regulate the work of the pharmacy kiosk.

To open a pharmacy, a room with an area of ​​12 to 36 sq.m is suitable.

When choosing it, consider the need for space for a warehouse, for storing medicines and a trading room.

The room must be located in a building with a good ventilation system and city communications.

Pharmacy must be equipped with:

• Certified pharmacy furniture.
• Refrigeration equipment.
• Cash register.
• Safe.
• Computer.

Pharmacy product range

Your assortment should consist of 3000-3500 items.

The wider the choice of drugs, the more the products of your point will meet the needs of customers.

You can supplement the products with personal care products for children and adults, dietary supplements, vitamins, professional cosmetics and perfumes.

Pharmacy staff

The pharmacy kiosk will require the following staff to operate:

• 2 pharmacists;
• 2 pharmacists;
• 1 manager with three years or more of work experience.

All employees must have a special medical education.

How much money do you need to open a pharmacy kiosk

To open a pharmacy kiosk and get started, you will need to spend money on the following:

• Registration and paperwork - 120 thousand rubles.
• Renting premises at the beginning of activity - 78 - 79 thousand rubles.
• Reconstruction - 250 thousand rubles.
• Purchase of goods - 3.5 million rubles.
• Advertising - 210 thousand rubles.
• Other expenses - 352 thousand rubles.

Current expenses for:

• Rent - 312 thousand rubles
• Comm. service - 118 thousand rubles
• Employee remuneration - 1.380 million rubles.
• Purchase of goods - 3, 120 million rubles
• Tax - 1.8 million rubles.
• Other expenses - 279 thousand rubles.

Entrepreneurs who already have experience in this area claim that ensuring the operation of the pharmacy will amount to 7 million rubles a year.

And the average values ​​of income indicators per month will be over 810 thousand rubles. The total turnover of products will be equal to 10,200 million rubles per year.

Profit equal to 3.2 million rubles. will return all investments in the business in 2 years.

Pharmacy Business Plan Conclusions

Opening a pharmacy point is a profitable and profitable type of business.

But, in any case, the entrepreneur should not forget that he has a huge responsibility on his shoulders.

Responsibility to the population consuming its products for the quality of drugs sold.

Step-by-step plan for opening a pharmacy

1. Compose detailed business- plan to open a pharmacy.
2. Register an enterprise.
3. Obtain a license for pharmaceutical activity.
4. Choose a location for a pharmacy. Repair and equip SES requirement and fire protection.
5. Conclude agreements with specialized organizations to carry out sanitary and preventive measures at the location of the pharmacy.
6. Obtain permits from the SES and the fire department.
7. Purchase appropriate medical equipment and drugs.
8. Hire medical staff.

How much money do you need to start a business

• Registration of an enterprise and obtaining licenses and relevant permits - 120,000 rubles;
• rent of premises, depends on the region;
• repair and re-equipment of the premises - 250,000 rubles;
• purchase of goods - 3,500,000 rubles.
• advertising - 200,000 rubles;
• other expenses - 350,000 rubles.

Total: 4,420,000 rubles. (no space rental).

What equipment to choose for a pharmacy

The pharmacy needs to purchase the following equipment:

• certified pharmacy furniture;
• refrigeration equipment;
• control and cash registers;
• safe;
• computers.

Which OKVED to indicate during registration

OKVED 47.73 - retail trade in medicines in specialized stores (pharmacies).

What taxation system to choose for a pharmacy

For this type of business, you can apply the simplified taxation system (STS). It implies either paying 6% of income or 15% of profit (income minus expenses);

Do I need permission to open

To start a business selling medicines, you need to obtain a license to conduct pharmaceutical activities. To do this, you must have the education of a pharmacist, or hire a company manager who has the appropriate education. The license is issued 60 days after the submission of documents.

In addition, it is necessary to obtain permits for the premises from the sanitary-epidemiological service and fire supervision.

Technology of doing business in a pharmacy

The pharmacy is allowed to sell medicines by prescription and without a doctor's prescription.

It is forbidden to dispense drugs of a psychotropic, narcotic and potent nature. The rental of medical related products is prohibited.

The range of medicines should be at the level of 300-350 items. The higher the range, the more customers will visit the pharmacy. You can supplement the goods of the pharmacy with personal hygiene items, vitamins, goods for children, professional cosmetics, mineral water.

Opening a pharmacy is profitable business. But we should not forget about the responsibility of the entrepreneur for the quality of the dispensed medicines.

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In this material:

What should be included in the business plan of a pharmacy in the form of a store or kiosk with or without the right to manufacture? Before starting a project, it is important to understand what expenses are foreseen at the first stage, what authorities you have to visit, where to start and what profit you can count on. Ready business plan and its example can be downloaded in the application.

Determine the type of legal entity

Before drawing up a pharmacy business plan, you need to decide on the type of legal entity. There are three forms for a pharmacy:

• individual entrepreneurship;
• limited liability company;
• Open Joint Stock Company.

Each type of legal entity has its own subtleties. In accordance with the law "On circulation medicines”, only a pharmacist can become an individual entrepreneur in this area. In other cases, a pharmacist or pharmacist should be placed at the head of the enterprise. Different types of taxation OKVED codes and much more. The best option is to consult with an accountant who will work after the pharmacy opens before the pharmacy opens.

Which pharmacy organization to open?

At the second stage of drawing up a pharmacy business plan, one must choose what type of institution will be opened. By type of activity, pharmacies can be divided into manufacturing and trading. The production of dosage forms will require additional costs. It is more profitable to consider the project of a trading organization. You can sell medicines:

• pharmacy;
• Pharmacy;
• pharmacy kiosk.

The pharmacy is allowed to dispense prescription drugs and drugs of the "A" list. A pharmacy and a pharmacy kiosk do not have the right to do so. But the sale of prescription drugs implies a mountain of different reporting and other "charms" of control by the state.

In terms of payback period, comparison is in favor of the pharmacy. The considered example assumes an average period in which a pharmacy reaches a break-even point of 2 years. The average payback time for an item is six months. But there is a slight complication. Pharmacy is an example structural unit, and to open it, you must either organize a pharmacy, or find partners who will agree to open a pharmacy from their enterprise.

Choose a room

If you plan not to buy a ready-made business, but to open it from scratch, then the first and most expensive part is the purchase or rental of premises. Here is a sample of the requirements for the premises of a pharmacy:

• the pharmacy must occupy a total area of ​​at least 75 m²;
• production premises with a total area of ​​at least 60 m² include: shopping room, place of receipt and unpacking of goods, storage department;
• administrative and utility rooms with an area of ​​at least 13 m² - this is a separate place for the head and accountant, a dressing room or closet, a staff room, an archive;
• sanitary facilities of at least 2 m²: toilet, inventory storage.

All communications must be centralized. Be sure to equip not only fire, but also light and sound alarms. The place of storage of medicines is equipped with devices that record the temperature and humidity of the air. These are security requirements, but there are conditions that must be met for the project to be successful.

It is better that the future pharmacy is located in a passing place. After all, it is planned to open a business, the purpose of which is to make a profit. When choosing a place, it is necessary to take into account not only the absence of competitors nearby and the presence potential clients but also who will be the buyers. Kiosks located in new urban areas with economy-class housing and next to luxury houses will have different purchasing power for customers. This must be taken into account when compiling the assortment of goods and the formation of margins.

Cost planning

After buying or hiring a suitable room, it must be renovated to meet SES standards and equipped with equipment. During the repair process, only materials that can be easily processed with disinfection solutions can be used. Floor covering - tile or linoleum. According to the most conservative estimates, the repair of the pharmacy will cost several hundred thousand rubles.

And you also need to buy display cases, lockers, a refrigerator for storing medicines, a safe for drugs on list “A” and a separate safe for revenue. For all equipment, you will have to spend an amount comparable to the cost of repairs. In the expenditure side of the pharmacy business plan, you still need to take into account the manufacture outdoor advertising(signboard, pointers, plates, etc.), wages employees for several months (preferably 4-5), payment utilities, money for settlements with suppliers.

Before registering a legal entity and starting work, it is necessary to conduct a marketing research: which distributors of medicines work in the city, on what conditions they supply goods to new customers. Ask them for price lists, compare prices and payment terms. It's good to take the time to get to know the most loyal ones. They will take a long time to work with.

When all expenses are taken into account, the premises are found, you can start registering entity and look for the head of the enterprise. To obtain a license for pharmacy activities, you need an order to appoint a director and chief accountant of the organization. The license itself is paid. For its receipt, a certain amount is paid to the account of the Ministry of Health.

The most reasonable way out is to obtain permission from firefighters, a sanitary and epidemiological station, the choice of OKVED codes, etc. - hire a person who understands this paper maze.

When the license is obtained, the opening of the pharmacy is considered completed and you can start working.

What income to expect? At any point of sale, profit is formed from the difference between the cost of purchasing goods and the selling price. In the pharmacy business, you will have to face the fact that the size of the markup on medicines is regulated by law. The same goes for hygiene products. It is better to lay the estimated profitability at a level of 10% of the volume of trade. In any case, if within six months of operation the pharmacy reaches a breakeven point and starts to make a profit, we can say that the business is successful.

The pharmacy business is a good start for an entrepreneur, because the demand for medicines has always been and will always exist. Health is the last thing people will save on, and this despite the fact that profits in this business does not depend on the situation on the market, or on climate change, or on other factors.

However, there are also disadvantages, one of which is considerable competition. Many people know about the benefits of opening a pharmacy, and you will have to work hard to take a worthy position among them. A good business plan is the best foundation for any new venture.

How to open a pharmacy: a business plan

First of all, you must be as clear as possible about what your future enterprise will be like and what exactly you want to achieve. Despite the apparent demand for this area, the pharmacy is still not a grocery store or a boutique.

Many people perceive the pharmacy on the same level as the hospital, and go there only when absolutely necessary. With an ill-conceived concept, your business is simply risk not paying off.

First you need to decide what type your outlet will belong to. There are four options:

• Pharmacy kiosk;
• Small pharmacy;
• Standard Pharmacy;
• Minimarket.

See next article.

Where is it more profitable to open a current account for an individual entrepreneur, we will discuss. What additional offers can be obtained from the bank?

OGRNIP decoding - what it is and why it is needed, read at. How to check the authenticity of the number?

Each of these types has its own advantages and disadvantages:

• Let's say standard pharmacies and point officially allowed to dispense drugs prescribed by doctors with virtually no restrictions. Thus, the assortment at points of this type will be as wide as possible, which is extremely beneficial for you, as a seller.

• On the other side, pharmacy kiosk much cheaper in terms of initial investment,

• BUT minimarket involves a network extension, which will also play into your hands.

Your pharmacy may offer a standard range of medicines, or it may specialize in a particular area.

Let's say not bad idea: focus on health-improving cosmetics made from natural ingredients.

Or you can choose goods for babies as a business card: food, vitamins, useful drugs.

Detailed information will help you make a choice. market and competitor research. Compare all the data, identify what your city lacks and where you could be a pioneer. But at the same time, remember that the wider the assortment, the more profitable for you: it is necessary that each buyer finds exactly what he was looking for.

When researching the market, try to mark for yourself those drugs that are in demand and buy them in in large numbers. It doesn’t matter that it’s no longer “fashionable” and there are many other alternatives - need to focus on demand.

Pharmacy location

As sad as it may sound, more than half of the success of your business depends on location. No matter how beautiful the pharmacy is, no matter how wide its assortment is, it will not attract attention in the labyrinths of the sleeping area.

That is why it is important not to succumb to the temptation to save, but rent a room in the center no matter how expensive it may be.

Remember, the place should be crowded: it can be a stop, a popular avenue, or another area of ​​​​a large crowd of people. In addition, it is worth considering such a factor as the proximity of competitors - this must be avoided.

Probably the only situation when opening a pharmacy in a remote place does not fail is complete lack of competition.

This state of affairs is typical for new areas, where new buildings are just populated, and there is really no infrastructure yet. In this case, it makes sense to rush and occupy a niche - but be careful and carefully carry out all the calculations.

Requirements for the premises

Ideally, of course, the room should be large - this will allow you to allocate space for:

• warehouse,
• chief office,
• kitchens, etc.

But in practice, especially under the condition of expensive rent, this is unlikely, and for a start it is better to limit yourself to a small area. The minimum for a small pharmacy is 60 sq. m.

Rectangular-shaped premises are recognized as the most convenient, but again, it is difficult to find one - more often former apartments on the first floors are offered for rent, the shapes of which are very bizarre. However, the effect of the "rectangle" can also be created at the expense of showcases.

Do not forget that the room should comply with sanitary standards. There are much more requirements for pharmacies by the state than for any other stores.

When drawing up a lease, keep in mind that the pharmacy business can pay off in 2 or 3 years. Therefore, it is more profitable immediately sign a contract for at least 5 years. Of course, if you're lucky and things go well, one year might be enough, but it's always better to play it safe.

Repair and furnishing

Do not underestimate the role of repair when opening a pharmacy. For a place related to health issues, the requirements of visitors will be higher than for stores of a different orientation. It is very important that the pharmacy makes a favorable and serious impression.

But, at the same time, as practice shows, people tend to treat pharmacies with fear and disdain: they say, there are so many patients there. Important as much as possible smooth out unpleasant associations and make your pharmacy a place where it will be comfortable to be. Everything around should remind the buyer that the pharmacy is not a terrible enemy, but an ally, primarily designed to prevent trouble.

About staff

There are special schools that train pharmacists - ideally your employees must have this qualification. At the same time, it is now difficult to find a good and suitable pharmacist according to all criteria - there are not so many of them.

Might be worth considering medical candidates which you will train along the way. After all, in any case, much depends specifically on your assortment and your policy of working with clients. After a while, you will get a professional who is in no way inferior to a college graduate in knowledge.

The role of staff in many ways depends on the type of pharmacy, chosen by you: say, a sales assistant in a convenience store requires much more enthusiasm when communicating with customers than in a pharmacy kiosk.

But to ensure that the information is presented correctly and all the requests of the buyer are satisfied, it is necessary to follow by all means. In a place like a pharmacy, the customer especially needs help and support from knowledgeable people.

Good sales can only be achieved in cooperation with a team that understands the importance of the tasks set. But do not forget about decent wages for sellers - people should be interested you have to work.

Features of a business plan for opening a pharmacy in the countryside

As a rule, small villages rarely have their own pharmacies: points are located in district centers. When considering the number of elderly people living in villages and constantly in need of medicines, this is not very convenient.

Therefore, the decision to open a point of sale in the countryside definitely makes sense. But it must be taken into account that sales volume will still be incomparable with the city. It is wiser to open a small pharmacy kiosk, in the assortment of which there is everything you need.

In other cases, your business will pay off for too long, if at all. You need to open a kiosk in the most crowded place - in the village it is most often a bazaar, a market or a bus station. In the latter case, you are betting that residents of nearby small villages will also be able to visit your pharmacy.

An example of a business plan for opening a pharmacy

So, what investments will be required when opening a pharmacy:

• Buying a license.

note that if you do not have a medical education, you will not be able to obtain a license to sell drugs.

In this case, you will have to hire a pharmacist first. Registration of a license in law firm costs around 50-60 thousand rubles;

• Room rental.
  If you stopped at the center, you should focus on prices from 70 thousand rubles and above;

• Repair of the premises - from 60 thousand rubles;

• Purchase of a consignment of goods - 50-100 thousand rubles;

• Refrigeration equipment - 30 thousand rubles;

• Cash desks - 50-150 thousand rubles, depending on the quantity;

• Computers and software- 200 thousand rubles;

• Advertising - from 50 thousand rubles.

Taking into account other minor expenses, starting investment amount for a small pharmacy equal to 500-600 thousand rubles.

An example of compiling a pharmacy development model, see the video:

Opening a pharmacy is much easier than, say, a clothing store, both technically and in terms of investment. But it must be remembered that by contacting the medical field, you take on a much greater responsibility.

Choose the pharmacy business if you really confident in competence and professionalism your team.

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pharmacy business investment competitor

1. General information

2. Goals and objectives of the business plan

3. Summary of the business plan

4. Marketing plan

5. Marketing strategy

6. Market Analysis

7. Spending plan

8. Organizational plan

9. Sales plan

10. Financial plan

11. Types of risks

Appendix

1. General information

Name of the business plan:

Pharmacy "Siberian Health"

Name, address and telephone number of the founder, indicating the share in authorized capital :

Svyazina Yulia Sergeevna, Langepas, share in the authorized capital 100%.

Surname, name, patronymic of the head of the organization ( individual entrepreneur), telephone:

Svyazina Yulia Sergeevna

The essence of the business plan:

Organization of the provision of high-quality medicines to the population of Langepas.

Direction of investments:

1. Purchase of premises

2. Purchase of equipment

3. Purchase of necessary medicines

2 . Goals and objectives of the business plan

Pharmacy in the format of a mini-market "Siberian health".

Pharmacy Goals:

1. Arrange production;

2. Get it maximum profit and return the loan funds ahead of schedule;

3. Complete the payback of the project in 3 years, then receive a net profit;

4. Increase sales by expanding the range;

5. Earn a reputation as a reliable supplier of medicines and gain the trust of customers;

6. Ensure the availability of the most complete drug base (drugs, devices, etc.) for patients with diabetes;

Tasks:

1. Get investment;

2. Find a suitable room in the central part of the city for rent;

3. Registration of a license for medicines to open a pharmacy;

4. Purchase necessary equipment;

5. Staffing;

6. Paperwork with resource-supplying organizations.

3 . Business plan summary

This document is a business plan for the Siberian Health Pharmacy. This document was developed to organize the marketing of medicines in the city of Langepas, Khanty-Mansi Autonomous Okrug-Yugra.

The pharmacy business is a tempting business for a future entrepreneur: the need for medicines is not weaker than for food or water, but the medicines themselves take up little space, so the pharmacy requires much less retail space than a regular store. Small in size, drugs cost no less, and often much more, than any other product in the usual grocery store, so the drug trade is very profitable business. Features of the pharmacy business are licensing and strict adherence to the requirements of the Ministry of Health and other standards.

The proposed plan for the creation of a pharmacy describes the purpose and objectives, ways to achieve the goals, and also contains the main financial indicators her intended activities.

The goal of Siberian Health Pharmacy is to make a profit due to the rapid growth of sales, high quality service and low production costs.

The key to the success of the Pharmacy is proper marketing, collectivism of employees, high quality service and competitive prices.

All organizational activities will be carried out from September to December 2011, the opening of the Pharmacy is planned for January-February 2012.

indicative the financial analysis activity of the proposed enterprise confirms favorable forecasts. The main factors contributing to the company's success are high demand, great experience staff work and competitive prices.

All financial calculations are made in accordance with international standards for the calculation of business plans.

This project is designed for 3 years. To implement the business plan, investments in the amount of 6,105 thousand rubles are required, of which 1,105 thousand are personal funds, 5,000 thousand are taken on credit at 12% per annum for 3 years.

Estimated financial analysis of Apteka's activity confirms favorable forecasts. The main factors contributing to the success are high demand, extensive staff experience and competitive prices.

4 . marketing plan

Target: meet the needs of the population in high-quality medical preparations, as well as providing the necessary medicines for patients with diabetes mellitus.

Market description:

1. Minimum plan: Pharmacy "Siberian Health", Langepas

2. Plan-maximum: Network of pharmacies "Siberian health" in the city of Langepas.

1. Analysis, evaluation and forecasting of the state and development of the pharmacy business markets.

2. Development of pricing policy.

3. Needs research after-sales service and mechanisms for their satisfaction.

Additional services provided to buyers of medicines (difference from competitors):

1. The existence of an individual order system for rare, missing medicines.

2. Providing quality medicines for people with diabetes. pharmacy business service medication

3. The Pharmacy will provide online consultations (departure in case of emergency) by an endocrinologist, a diagnostic therapist.

5 . Marketing strategy

Pharmacy's marketing strategy in the first three years is aimed at gaining a stable market position and maintaining competitiveness.

The selling price for products will be lower than that of competitors by 5%. Potential buyers of products are divided into 2 groups (market segments). Segment A - people with diabetes, Segment B - people who buy other medicines, depending on their needs.

Based marketing research it was determined that the physical sales volumes for these segments are: Segment A - 38%, Segment B - 62%. The population suffering from this disease will be provided with a professional examination, as well as the necessary treatment.

In the future, it is planned to open a network of pharmacies, with the provision of services of a similar nature in remote parts of the city.

6 . Market Analysis

Market conditions - the current economic situation, which includes the relationship between supply and demand, the movement of prices and inventories, the portfolio of orders by industry and others economic indicators. In other words, market conditions are a specific situation that has developed on the market at the moment, or a limited period of time, as well as a set of conditions that determine this situation.

The main purpose of studying the market situation is to establish to what extent the activity of industry and trade affects the state of the market, its development in the near future, and what measures should be taken to better satisfy the demand of the population for goods, to use the available goods more rationally. manufacturing enterprise opportunities. The results of studying the market conditions are intended for making operational decisions on managing the production and marketing of goods.

Geographical boundaries of the sales market - Langepas, Khanty-Mansky autonomous region- Yugra.

Annual production volumes were projected on the basis of forecasts of market capacity (annual demand of buyers for this product).

After analyzing the situation on the market in Langepas, you can see that the niche of the pharmacy business in this city is not completely filled:

1) There is no round-the-clock pharmacy;

2) There is no pharmacy specializing in drugs for diabetics (the number of people with this disease is growing every year).

It should be noted that the need for drugs is experienced by the entire population. In addition, the city is equated with the regions of the Far North, the majority of the population are working people, which means that people are solvent. In addition, 40% of Langepas are children who get sick quite often.

Over the past 5 years, the opening of new pharmacies has not been observed.

7 . Spending plan

8 . organizational plan

The Director is responsible for the operation of the Pharmacy, manages all management activities.

The accountant will conduct daily settlement activities: how much was sold, how much is left, what is more in demand, etc.

3 pharmacists will be accepted. The work schedule is 24 hours a day, 2 days after 2. General control over the state of medicines will be carried out by 2 pharmacists.

Also, you need a technician who will maintain cleanliness in the room.

The Pharmacy will provide professional medical services endocrinologist, therapist-diagnostician.

The structure of this organization is shown in Appendix 1.

9 . Sales plan

On average, entering a pharmacy, a person spends 300 rubles. In the first year, it is planned that 30 customers will enter daily. Thus, for a week - 210 people, for a year - 10,080 people. The expected revenue is 3,024,000 rubles.

In the second year, it is expected to increase customers per day by 5 people, that is, 35 customers. A week - 245, for a year - 11,760. The revenue will be - 4,704,000 rubles.

In the third year, the increase in services will be increased - 500 rubles. The number of buyers will also increase - 40. Per week - 280 people, per year - 13,440. Expected revenue - 6,720,000 rubles.

10 . Financial plan

To open a pharmacy you need big investment Money. The table shows the financial justification for the investment.

This table shows that 5,000,000 rubles are required. In the first year it will be possible to return 1,000,000, but the enterprise will incur a loss.

In the second year, 2,000,000 loan funds will be contributed. The company's loss will be reduced.

For the third year, the Pharmacy will begin to generate income. The loan will be paid in full.

11 . Types of risks

When analyzing the risks, it was revealed that many factors affect the efficiency of work.

In connection with the listed risk possibilities, the management of "Siberian Health" has developed a number of measures to minimize risks.

1. if additional financing is needed, the terms of the loan are agreed with a bank that has a stable position.

2. All settlement transactions have spare funds.

3. taking fire safety measures.

Appendix

Staff Pharmacy "Siberian Health"

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People tend to get sick, some resort to folk remedies to heal, but many prefer proven medicines. Therefore, we can safely assume that our ready business pharmacy plan will have priority among the population of the city. In addition, in pharmacies you can buy not only medicines, there are a number of related products that will help develop immunity and protect a healthy human body from viral infections.

An example of a pharmacy business plan with calculations can be used not only as a guide for, with its help you can get a loan from a banking institution or attract investment funds from the state to support small businesses.

Characteristics of the future project

A typical pharmacy business plan from scratch includes general information, namely:

1. This pharmacy business plan can be implemented in any city, even if its population does not exceed 250 thousand people.
2. The premises, which will be intended for a pharmacy, should have a total area of ​​85 square meters. Of it, 65 square meters should be intended for retail space.
3. It is best if the project is implemented in a residential area.
4. The pharmacy will be built from scratch by the owner of the future business, the land for construction is leased.
5. You can carry out sales using the counter type.
6. Pharmacy hours of operation are from 9:00 to 19:00.
7. It is planned to hire five employees in the staff.

To open, you must have an amount that is 2 million 857 thousand rubles. Of this amount, we plan to issue 2 million as investments to support small businesses, the rest of the amount can be invested by the business owner.

Performance indicators

If we consider the pharmacy business plan from an economic point of view, then every month the profit will be 116 thousand 579 rubles, and the return on investment in the business will occur no earlier than in two years.

Funds for implementation

At the stage of implementation of the future project, you need to invest in:

• Purchase all the necessary equipment for trading - 97 thousand rubles. This amount will include the purchase of racks for goods, a display case, a refrigerator, for storing medicines, as well as a safe to store drugs.
• Holding construction works for the construction of a building that is intended for a pharmacy - 1 million 500 thousand rubles.
• About 80 thousand rubles will be spent on the interior decoration of the premises.
• You will also need to bring water supply, heating, sewerage system, electricity - 100 thousand rubles.
• There must be a fire-fighting system, air conditioning - 60 thousand rubles.
• To carry out activities, you need to go through the registration process and obtain a license for the sale of medicines - 80 thousand rubles.
• Purchase cash register and equipment for employees - 40 thousand rubles.
• Purchase a range of goods for the first time - 650 thousand rubles.
• Unforeseen expenses are also possible in the process, it is worth setting aside 50 thousand rubles for them.

Thus, it will take 2 million 857 thousand rubles.

We will register our future organization as "LLC". Only one person will act as a founder. When registering a pharmacy, you will need to indicate the OKVED code, in this case we select only one code - 52.31 - sale of medicines, at retail.

Taxation system

For the system, it is worth choosing an imputation - UTII. The percentage from this system will not be taken from profit or income, but depending on the total area of ​​​​the premises in which the organization is located. Since the area of ​​our premises is 65 square meters, monthly deductions to the tax fund will amount to 16 thousand 522 rubles.

Stages of project implementation

1. The organization will be located in a residential area, and carry out its activities on time from 9-00 to 19-00 hours.
2. At the moment, a ready-made pharmacy business plan with calculations has begun the implementation process at the following points:
3. Completed the registration process of the business in the tax service.
4. In order to rent a land plot with a total area of ​​105 square meters, which is owned by the city administration, all the necessary documents have been collected. On the management committee municipal property The place where the pharmacy is planned to be built has already been agreed upon. The lease agreement is planned to be long-term, for a period of five years, with the possibility of purchasing the land plot and re-registering it as the property of the business owner. It is planned to pay 80 thousand rubles per month under the lease agreement.
5. Suppliers of modular buildings were found and a contract for the supply was concluded.