You have worked as an administrator for a year already, you know the basics of marketing and management, you have a great desire to do business, so it's time for you to open own store.

The peculiarities of the Russian climate are such that everyone needs to dress, so the clothing trade has been, is and will be a profitable business.

At the same time, no matter what you sell, fur coats, jeans, underwear or dresses, - the algorithm of actions will be the same. The article describes how to open your own clothing store from scratch (business plan), outlines the sequence of actions, highlights important nuances.

Drawing up the concept of the future store

Any business begins with an analysis of the situation and the creation of an image, a model of the future enterprise. First, on a large sheet of paper, you need to answer the following questions in detail:

1. Are you ready to run a business on your own or franchise?
2. Formulate the mission of the business: what customer problem will I solve?
3. Carry out positioning: in what price category I want to work: economy, premium, branded items? Who are my customers, why do they come to me?
4. Who are my competitors? How do they attract buyers?
5. How can I stand out from the competition?

When working on the concept, they pay special attention to the name of the store. It should be light and memorable, associated with the product.

The overalls store for doctors can be called “Fashion Doctor”, and the stock trade is carried out under the signboard “Eurodress”.

Clothing store business plan with calculations

So what does it take to open a clothing store? Based on the available materials, a detailed business plan is written. The document must reflect the following points:

• store concept;
• marketing research;
• selection of retail space (size, method of ownership);
• legal aspects;
• terms of work with suppliers;
• forecast of expenses and incomes, calculation of expected profit.

Calculations are conveniently presented in the form of a table. This is how the estimate for opening a children's clothing store with an area of ​​50 m2 looks like in a residential building, a residential area of ​​a large city:

Yes, perhaps in the future something will go wrong, but the plan is not a dogma, but a conditional scheme of actions, there is always the opportunity to make adjustments, changes, amendments. However, having the worst plan is better than not having one.

The preparatory phase of the work has been completed. The success of the business will depend on how carefully the main points are worked out. The peculiarity of the main stage is that you do not need to follow a certain sequence, you can act in all six directions in parallel. Assistants will come in handy here, part of the work will fall on their shoulders.

Children's clothing is always in demand, because the birth rate is growing, besides, children grow up quickly and parents buy new clothes again and again. - read and decide whether to open your own business.

You will find a business plan for an online store for children's goods.

Jewelry shop can become a profitable business, but before you open it, you need to study many nuances. This article will provide useful recommendations if you decide to go into just such a business.

Features of legal registration of business

There are two main forms of doing business when opening a store:

1. For a small shop or a department in a shopping center, it is enough to issue documents for an individual entrepreneur. At the same time, taxes can be paid according to a simplified scheme.
2. In case of opening a large showroom on the area of ​​more than 100 square meters, register a company with limited liability. For paperwork, contact the tax authority at the place of residence.

In addition to the tax service, they conclude lease agreements, supply products, communicate with representatives of the fire service, supervisory and regulatory authorities.

After the lease of space is signed, they purchase a cash register and, if necessary, a scanner for reading bank cards.

Experience shows that the texts of lease agreements and the supply of goods should be read with particular care. Professionals advise creating short, concise documents; it is easy to get lost in a 30-page footcloth. In addition, it is easier to hide “traps” in such paper, conditions, if not observed, there is a risk of falling into large fines or additional payments.

Search for suppliers and goods

Working with suppliers is a constant scrupulous work, at the head of which you need to put the priorities of your own business.

A tangle of problems that will have to be unraveled: selection of an assortment line, correct sales analysis, prioritization when choosing suppliers, meeting delivery deadlines, suboptimal logistics, and much more.

Therefore, before entering into long-term cooperation, they agree on the supply of small consignments of goods, track the popular positions of goods. When they find reliable companions, they value these relationships in the future.

Attend fashion shows, exhibitions, fairs. Meet representatives of clothing manufacturing companies.

If you want to sell clothes of a specific brand, then do not be afraid to contact the company directly. Write a letter asking for cooperation on the official website of the company, find out contacts on the Internet or from friends who are engaged in a similar business.

Finding the perfect space for a clothing store

"For retail store three conditions are important – place, place and again place.” This phrase very accurately conveys the importance right choice space for a future clothing store. Here are a few criteria to guide you:

• Estimation of the flow characteristic. How many customers from your target audience are passing by? It is your potential buyers? For example, it makes sense to sell youth clubwear on the central avenue of the city, and open stock options in a residential area, near a bus stop.
• Matching the context of the purchase to the desires of the flow. For what purpose do buyers come, do you meet their expectations? Families go on vacation to a large suburban shopping center, so it makes sense to offer strict office attire, and clothes for outdoor activities or children's goods.
• Convenience for clients. How to get to the store? Are the stairs comfortable? Is our department too high? Is it possible to park a car? Is it stuffy in the room, is the ventilation, air conditioning working.
• The possibility of designing a showcase, a banner with a name and logo. A window can act as a showcase, the main thing is to effectively design mannequins so that representatives of the target audience “catch the bait” are still on the way.

Clothing store interior

While the crisis continues in the country, it's time to rent premises in large shopping centers and on the central streets of the city. Now you can find a room at a low price, or negotiate a discount.

Attractiveness and convenience of a boutique

For the convenience of visitors, it is important to organize the space, because the volume of sales will depend on it. Design development for a large clothing store is usually entrusted to the designer.

Special lighting, a system of mirrors, wide aisles, conveniently located shelves and brackets, clothes sorted by size, clear navigation will make the store cozy for customers.

Women's clothing store

From the equipment they purchase and install: fitting booths, racks and showcases, hangers and coat hangers, a reception desk. Think over the issue of warehouse equipment and utility rooms for employees. Allocate cash for the purchase of video surveillance and electromagnetic frames at the entrance.

Personnel search

One rude saleswoman will drive away a dozen from the store, the other buyers. Therefore, it is important to pay close attention to business qualities employees. Here is an approximate list of positions, which is adjusted to the needs of a particular store:

• accountant;
• sales consultants;
• administrator;
• security guard;
• cleaning woman.

Looking for employees through friends, recruitment agencies, free bulletin boards.

The personnel management system is a delicate thing, it requires specific skills, therefore, they develop criteria for choosing a future seller, a system for training him official duties, motivation for successful sales, goal setting (opportunity to climb the career ladder).

Marketing policy and sales promotion

Competent sales marketing can be compared with a bridge from opening your own store to the successful prosperity of the project. A kind of final stage that will continue while the clothing store is open.

They think over where representatives of the target audience often gather, inadvertently leave information about a store in a car dealership (if they sell men's suits), put up leaflets on poles (if they opened a second-hand store), write articles in local newspapers (about the opening of a new store "Clothes for the whole family ", offer a discount to the bearers of the text or coupon).

Discount and accumulation cards work well to attract customers, seasonal sales and discounts on certain product groups. Buyers will appreciate it!

With the proper implementation of each item, the clothing store will bring a constant and stable income.

Do you want to open a store, but do not have enough funds? Then consider opening thrift store. and what costs will be needed at the initial stage, read on our website.

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One of the most popular areas in small business is the clothing trade. But many aspiring entrepreneurs cannot imagine how to open and develop their own business in this area. The format of the point is not so important, whether it is a boutique, a women's, children's or workwear store, a showroom. Problems and production nuances will be the same.

Since the nineties, the business has undergone significant changes. Previously, clothes were brought to Russia by shuttles and sold in special markets. Today, people buy clothes in specialized stores or shopping centers. Individual entrepreneurs no longer carry products, but purchase them from factories or suppliers.

Choosing a dot format is an integral part of starting a business. Today there are more than enough of them. The most popular store options:

• Second hand.
• Stock.
• Multibrand.
• Monobrand.
• Franchise manager.
• Boutique.

Second hand

In such an institution, clothes are sold that have already been used by someone. There are companies in Europe and other countries that buy clothes from the population for little money. Then employees sort things and send them to chain stores.

The main criterion for clothes that fall into second-hand is the degree of wear. This will determine the price for which the product will be sold.

The margin in such stores may be at the mark in 200-250 percent. You don't need a lot of start-up capital to start. The organization of such a business is relatively simple, while the demand for such establishments among the population is quite high.

stock

Stock stores specialize in items that were not sold out in previous seasons. You can also find branded clothes in them, which turned out to be in excess.

The markup at such points is usually does not exceed 90-100 percent Therefore, it is there that you can buy quality items at low prices.

Multibrand

Multi-brand establishments are aimed at middle and high class customers. They feature products from leading designers. Such a store sells clothes of several brands, thereby providing customers with a wide choice.

When opening, it is necessary to take into account that there will be many competitors. When organizing the sales process, you need to hire qualified sellers, as well as pay special attention to merchandising.

Monobrand

Usually only one brand is represented here. Such establishments are aimed at middle and high class buyers. Buyers are usually included in a narrow circle of customers of the outlet. The store places high demands on the staff, as it is necessary to maintain long-term relationships with customers.

franchise

A store opened in this way can be both a profitable project and a failure. On the one hand, trading through a franchise has the advantages of a popular advertised brand, help and support from the franchisor. On the other hand, it can become a disadvantage, as purchases and monthly fees can be expensive.

To open such a business, you must have start-up capital. In addition, you need to carefully follow the instructions from higher people. The essence is quite simple: you have capital, you are offered to do business using a promoted brand. Your task is to divide the profit between the franchisor and yourself.

Usually you need to make some an initial fee, which varies widely across companies. Next, you must pay monthly payments on total sales. Also, some franchises may charge advertising fees.

Boutique

The boutique is a small area store, within 15-20 square meters. They mainly sell clothes of expensive brands.

The target audience is clients with medium and high income levels. Opening such an institution will be quite expensive, so you need to look for an individual approach to almost every client. In this case, only qualified sellers should be hired.

Institution directions

Also, stores can be divided into several areas:

• Men's clothing.
• Women's.
• Children's.

Based on market analysis, it is safe to say that the best way to open a women's clothing store because women pay more attention to their wardrobe.

Organization step by step similar business presented in the following video:

Company registration

To sell clothes, you need (IP) or (LLC). For opening a small store in a small or medium-sized city, registration as an individual entrepreneur is better suited. This will allow the businessman to save on taxes and other obligations.

You also need to purchase a cash register and register it. It's best to do this after you've rented trading area.

Point location selection

The flow of customers and, accordingly, income will depend on the location of your store. To choose the best place, you can ask your friends where they prefer to buy things. You can also arrange a survey on social networks and determine where they like to go shopping the most.

There are several location options:

• Shopping and entertainment centers.
• Separate shop.

If the store is located in a shopping center, then it has some advantages:

• The shopping center has a large flow of customers.
• The rent for retail space is not that high.

The disadvantage may be that the best places in the shopping center are already taken. Renting other places can be an unprofitable solution, since the profit received depends on the location of the point. You should not rent a place that is located on the upper floors, as there may be very few buyers there.

It is advisable to open a separate establishment only in the place where it will intersect with a large flow of customers. For example, you should not open a clothing store for young people in a residential area of ​​the city.

The advantage of a stand-alone point is that it is owned by the owner, and he is responsible for it.

Let's consider each option separately:

• A second-hand store is best opened as a stand-alone store with a small area.
• The stock version will also work great as a separate room.
• It is desirable to place a multi-brand one in a shopping center, preferably on the 1st or 2nd floors.
• Mono-brand, as well as multi-brand, can be opened in the shopping center on the 1st or 2nd floors. It can also be placed as a stand-alone establishment.
• The franchisor, who will analyze the market and potential competitors, will decide on the location of the point selling clothing under the franchise.
• The boutique should be opened as a separate store. At the same time, it is necessary to take care of its presentable appearance.

Necessary equipment

Before you open an institution, you should take care of purchasing the necessary equipment.

For a clothing store, you need to buy:

• mannequins on which the presented products will be hung;
• showcases and racks;
• fitting rooms, hangers;
• cash register;
• special scanners for credit cards.

Supplier search

After you have chosen the direction of the institution, registered a company, rented a room, bought equipment, you need to find suppliers. The supplier must first of all deliver a quality product that can satisfy the tastes of visitors in a timely manner.

Finding suppliers is not difficult. Factories can become suppliers from Europe, America, China and Russia. The main problem may be finding an original product that will set you apart from competing stores.

Note! To find interesting product for your establishment, you can attend special clothing exhibitions, fashion shows.

If you want to work with a specific brand, then for the delivery you need to contact the supplier. You can find contacts of such companies on the Internet or learn from friends who are engaged in the same business and work with this brand.

Staff

Naturally, you will need to hire professional sales consultants. These employees will determine how often customers will purchase goods in your store. From this, in turn, will depend on revenue.

A qualified specialist must have a presentable appearance, confidently understand the product, be able to find an individual approach to each client.

The outlet's revenue depends on approximately 70 percent of the actions of sellers, so it is important to select good specialists who already have experience in sales.

You can place job advertisements in newspapers, on television and radio. You can also give information on the Internet or use the services of recruitment agencies.

In addition to sellers need to hire accountant, cleaners, administrator, security guards.

Do not forget that employees need to be constantly motivated. This will improve the quality of their work and productivity. It is necessary to conduct certification events once a year.

Also do not forget that salespeople will have to be trained if someone does not have necessary experience work.

Costs, funding sources

The costs will look something like this:

• Registration of an individual entrepreneur - 2,000 rubles.
• Obtaining permits - 10,000 rubles.
• Rent - 30,000 rubles.
• Design and decoration - 100,000 rubles.
• Purchase of goods - from 200,000 rubles.
• Advertising - from 20,000 rubles.
• Salary to employees - 180,000 rubles.
• Equipment - from 70,000 rubles.

Possible sources of funding:

• Small business development loan.
• Private investor.
• Own or borrowed capital.

Advertising

You can advertise the point with the help of television, radio, social networks. On the first day of sales, you can give special loyalty cards that will give a discount on goods.

On the first day, you can also arrange a contest with various prizes. Do not forget about gifts for visitors for the holidays.

Possible profit

On average, a clothing store can payback in 1-2 years. If the business organization has been properly built, the products correspond to the quality, an acceptable price policy, then the projected revenue can be reached in six months.

Remember that opening such an institution, you must constantly update the range of products to maintain a constant demand for your product.

Women's clothing always in demand. All representatives of the fair half want to look stunning, so they update their wardrobe quite often. This natural desire of women to be seductive can make good money if you open a women's clothing store from scratch. But in theory simple idea in practice, it leads to a dead end with the question: “Where to start?”.

Stages of creating your business

Don't assume: I'm the only one so smart, so the boutique will immediately begin to bring good profits". It must be remembered that if a women's clothing store is a profitable type of business, a newcomer here will have to face a high level of competition. But this is not an obstacle in order to open your business from scratch and make it successful, overtaking competitors. Why is it necessary:

1. Make a market analysis within the city, locality, a district where it is planned to open a women's clothing boutique.
2. Based on the analysis, form an assortment (this must be done before opening a store).
3. Create a cost estimate, including an advertising campaign.
4. Find staff, premises, buy equipment.
5. Prepare documents, open IP.

Now we need to consider each of the stages in more detail.

Qualitative analysis - 50% success

To the question: “How to start a business?” an adequate answer would be: "From market analysis." This is especially true if the business sector provides for a high level of competition, which will main feature women's clothing segment.

Opening a store quickly without preparation is dooming yourself to losses.

Starting a business is a big step requiring maximum concentration, composure, rationality.

The analysis should begin with a determination of the quantity, at least approximate, outlets who sell women's clothing. It is best to go through them yourself and get acquainted with the assortment and pricing policy.

It is necessary to control and monitor the opening of new women's clothing stores. Adopt creative techniques of future competitors. Please note that it is necessary to remove price tags and shop windows very carefully, otherwise problems with staff and security may arise.

Actually, a deep analysis of the assortment will help attract women, girls and make them regular customers. Everything is extremely simple here - clothes that are not available or few in other stores will be in demand.

Attention! The deeper the analysis is carried out, the higher its effectiveness. This is painstaking work, which will subsequently give a good result with a serious approach.

Many women's clothing stores, especially large ones, try to create a universal assortment for all age categories. The result - the presented clothes are of little interest to customers. The reason is that with an overall impressive selection, individual segments contain very few models. It is necessary to bet on diversity within the framework of relatively narrow specialization, for example, open a plus size clothing boutique.

You can also think about second hand store opening. This type of business is no less profitable with the right approach.

Formation of the assortment - pitfalls

Before you open a women's clothing store, you should decide on the assortment. But what to do if all the niches are already occupied by competitors and new clothing collections are only relevant for the first week or two? Do not despair, panic and do absurd actions:

• try to order everything at once;
• try to stand out from the general mass of stores by ordering expensive, extravagant models that will narrow the female consumer audience as much as possible;
• work on a template.

Attention! To open a women's clothing store from scratch and promote it, you need to look for your individual style in work. Everything is important here: knowledge of the laws of the market, psychology, ingenuity, ingenuity.

No less important will be the knowledge of the pitfalls. One of these is youth-oriented clothing, mainly styles: sport, street, underground. The problem is that the youth audience is not so numerous, much more than middle-aged customers.

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In addition, it should be remembered that online commerce is actively developing and a certain part of the youth audience prefers to purchase clothes through the network, which reduces the purchasing potential of the audience. Therefore, the boutique loses customers already in the theoretical calculation. That is why opening a women's clothing store requires a deep analysis.

What to play if not creative ideas regarding the formation of an assortment of women's clothing? Then practical methods are used, one of the effective ones is dumping - lowering the price. But how to do it in such a way that it doesn’t burn out and work for the future. Very simple, there are 2 options:

• reduce staff costs, premises - to conduct a regime of austerity;
• put the cost of promotion in the estimate before opening the store - let it work for a while at a loss after opening in order to attract customers.

And if not everyone can afford the second option, then the first is quite real.

The hackneyed, but no less important ratio - price-quality will help the entrepreneur. The buyer always chooses products more than High Quality, and with its identical indicators, the product that costs less wins, women's clothing is no exception.

Opening an individual entrepreneur is quite simple and cheap, you only need to pay a state duty - 800 rubles. Many advise getting a status legal entity, open LLC, OJSC, PJSC. But this is true if it is planned to open a network, and not just one women's clothing store. You need to start simple, especially for newcomers to the business.

It is not difficult to collect documents for obtaining the status of an individual entrepreneur - this is a standard package, the contents of which can be found on the official website of the Tax Inspectorate.

About, how to start a sole proprietorship in 2020, we told in the corresponding article.

Costings

It consists of the following articles:

• Premises - it all depends on the area and its geographical location. On average, rent will cost 250-400 rubles per 1m 2. Despite the fact that it is tentatively necessary to open a store with an area of ​​​​50m 2, it turns out that the rent will cost 12,500–20,000 rubles per month. Plus, you need to lay down about 30,000–60,000 rubles for the repair of the premises. Lighting is important for a women's clothing store, you can't save on it. You can also add payment here. utilities, on average it is 6,000–12,000 rubles;
• Equipment: trempels, mannequins, chairs, furniture (rack for cash register, utility room for staff). Depending on the scale, 60,000–120,000 rubles are needed;
• Staff salaries. It should be remembered here that good specialists will not work for a pittance. Salary is adjusted according to economic indicators region. Accordingly, wages in the capital are higher than in the provinces. On average, this figure ranges from 18,000 to 32,000 rubles. The minimum staff of a women's clothing store is 5 people: 4 sales assistants and an accountant. Accordingly, it is necessary to spend 90,000–160,000 rubles on a monthly salary. Staff must be recruited before the store opens, not after;
• The purchase of goods is the most controversial item of expenditure. Everything here is individual and depends on the entrepreneur. You can give only one piece of advice in order to get promoted well and not burn out - you should not buy large quantities of clothes and the prepayment should not exceed 50%. You should first work out a scheme of cooperation with suppliers, and then go to large volumes.

Download women's clothing store business plan you can with our partners. The quality of calculations is guaranteed!

The calculation of the final cost of the goods should be carried out taking into account the costs of personnel, premises. Usually, a double markup of the purchase price is obtained. A novice entrepreneur should not cheat more than 3 times. A well-established women's clothing store or chain can afford to multiply the starting cost of clothing by 5 times.

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It turns out that in order to open a store, you need not such a large amount - 100,000–200,000 rubles, including the purchase of goods, it can increase to 200,000–300,000 rubles. But subsequently, the maintenance of the boutique will require monthly laying out from 110,000 to 190,000 rubles, which corresponds to half of the initial costs.

And this is just a rough calculation without taking into account the cost of advertising. Therefore, before you open a women's clothing store, you need to carefully calculate everything, whether it will be profitable to engage in such a business.

Attention! Opening a store has a lower spending limit, but no upper. You can spend several million, and they will not bring profit later, they will be spent nowhere.

Professional business plans

One of the most popular ideas for women's business - opening their own clothing store. This type is attractive in that it does not require special equipment and complex legal registration. He does not need highly qualified personnel and special knowledge. At the same time, the sale of clothes is always in demand and brings consistently good profits, even with high competition. Let's figure out how a woman can open her own business - a clothing store.

We were somewhat cunning when we said that opening a clothing store does not require any special knowledge. Mechanism retail need to know, at least in theory. You will also need to understand fashion trends, know the basics of the laws of demand, merchandising, pricing and other specific trade factors. But, the most important thing in this business is the definition of the store concept, the choice of the sales mechanism and the price range of your product.

How to choose a store concept

In this case, the concept means, first of all, that you will sell clothes - the choice is great - children's, adult, women's, men's, underwear, sportswear, clothes of the big sizes, hosiery, clothes for pregnant women and other directions.

You also need to choose the price segment of your future store - from economy to premium segment. And you should think about the type of store: multi-brand, stock, second-hand, boutique, franchise store.

The most promising areas in the clothing trade are children's and women's clothing. Despite the crisis in these segments, demand is stable. This is not surprising - children grow up quickly and require clothes of large sizes, and women, despite financial hardships, always want to be beautiful and clothes are the main means. The only thing that is possible is that demand has moved to the economy and mid-price segment.

Own store or franchise store?

Having decided on your business idea - opening a clothing store from scratch, you need to choose a way to implement this idea. You can open your own store under your own brand or purchase a ready-made franchise.

Franchise Store

The best and most affordable option for "beginners" - entrepreneurs with no experience in this area. Franchise Seller - franchisor- will be your guarantee of success. Since he is primarily interested in making your store under his brand successful and profitable. It is on this that the material stability and success of promoting the franchisor's business on the market depend. Of course, he cannot do all the work for you and protect you from all risks, but thanks to him, following his recommendations, you can reduce all the risks that arise in your store by an order of magnitude.

It is worth noting that the franchisor, usually at his own expense: helps to find a suitable premises in your city, provides a free design project for this premises, trains your staff, provides an initial analysis and calculation of the market profitability, provides ready-made advertising materials and marketing strategies promotion, fully takes over wholesale supply goods to your store and much more.

This approach allows you to reduce the cost of opening a clothing store, as you save on the development of a design layout for a store, promotional materials, and staff training. You also do not waste time looking for wholesale suppliers and delivery methods. The brand owner will provide you Better conditions on delivery and guarantees uninterrupted supply of goods.

Of course, when opening a franchise store, there are several disadvantages - in the case of working under a ready-made brand, you cannot deviate from its rules, you also obey the general policy of the enterprise and cannot implement something of your own.

Cost of "start" this business- from 500 thousand rubles, payback period - up to 2 years.

Own store under own brand

Suitable for an entrepreneur with experience, for example, gained by working as a franchise store. Because in this approach all risks, all searches for goods, suppliers and methods of implementation - completely fall on the businessman. However, if you open your own clothing store under your own brand and know all the intricacies of this business, payback periods and profits are noticeably different from a franchise store. and differ in better side. So, the payback period takes up to 1 year. And the profit is much greater, due to the fact that you can always change the purchased assortment and methods of its delivery, which allows you to spend smaller amounts on purchases.

The cost of "starting" this business is from 1 million rubles.

Business plan for opening a clothing store

To open a store, you will need permission from the SES and the territorial property management. If you rent the area for the store, then you do not need permission from the fire inspectorate, the landlord is responsible for this.

After selecting the premises and obtaining all the necessary permits, if necessary, it is necessary to carry out a cosmetic repair of the premises. If you open an independent store with your own brand in the middle or premium price segment, then you need to think about the author's design of the premises and the development trademark. Since this is what will "sell" your product in the first place, since your the target audience quite selective and chooses primarily not with a wallet, but according to external perception.

If you decide to open a small shop with everyday commodity, then you will not need anything other than cosmetic repairs and a small sign.

While repairs are underway, you should think about finding suppliers of the selected product and brands, in case you are not working on a franchise. After that, when the store is ready, the goods are laid out, and the staff is hired, you can start advertising campaigns to promote your store.

Clothing store in relative numbers

• Space rent - from 15 to 100 thousand rubles,
• Repair, taking into account the design - from 50 to 500 thousand rubles,
• Advertising material and development of a trademark - from 10 to 300 thousand rubles,
• Purchase and delivery of goods - 300 thousand rubles,
• Equipment, legal support - up to 300 thousand rubles,
• The salary fund is 150 thousand rubles.

In any case, no matter what choice you make - to open your own store under your own brand or "franchise" - the clothing trade is a very profitable undertaking, where everyone can realize themselves. Although we wrote at the beginning of the article that a clothing store is a women's business, however, men also find their realization in this business.

The specifics of the store is such that the opening can be planned either based on the available space, or on the basis of the assortment with which you want to work. I propose to consider general principles selection of the territory and area of ​​the store.

Clothing can be sold both in the Shopping Center and in a separate retail outlet. Shopping center- this is an excellent solution for opening a middle-class clothing store with an area of ​​up to 150 m 2 . Good traffic will ensure stable revenue, and most of the problems with advertising and approvals will be solved by the administration of the shopping center. This option is ideal for large cities.

A stand-alone store is worth opening if you decide to work with an elite or, conversely, a stock assortment. Such stores also pay off well in small towns and central areas.

Documents accompanying the product

When working with suppliers or making independent purchases, do not forget to take care of the documents. Women's clothing does not apply to goods subject to mandatory certification, but must have a declaration of conformity with GOST R, which is issued by certification bodies.

When issuing a declaration of conformity with GOST R, it is necessary to provide a certain package of documents. For products made in Russia:

• NTD for certified products
• a lease agreement for the occupied space or other document certifying the right of ownership
• quality certificates for the materials used

For clearance import declarations the following documents are required:

• application for a declaration of conformity GOST R
• copy of the contract
• company charter
• state registration certificate OGRN, TIN
• product description (composition, properties, appearance, scope, etc.)
• manufacturer's country quality certificates

Required approvals

While the documents for the goods are being prepared, you can deal with the documents for the store. To open a retail business, approvals from Rospotrebnadzor and the Fire Department are required. If a store opens in a shopping center, then the administration of the center takes care of all these documents, but separately standing store the entrepreneur will have to take care of everything himself.

For Rospotrebnadzor, it will be necessary to make a PLC (a program for production control over the implementation laboratory research and test factors production environment and labor process at workplaces). This program will spell out all the points on which you need to report to Rospotrebnadzor and the frequency of their implementation.

This usually includes all the necessary measurements for the store, compliance with sanitary standards, control over the maintenance of health records for employees, schedules for various briefings. The program is done once.

To obtain the conclusion of the Fire Inspectorate, it is necessary to equip the premises with a fire alarm, an evacuation plan, fire extinguishers and take a package of documents to the regional division of the State Fire Supervision. This usually includes an application for the issuance of an opinion, a lease agreement, documents for an individual entrepreneur, a plan for the BTI store, an agreement on installing an alarm.

After the departure of the inspector to familiarize himself with the object, they may issue an order to eliminate the defects found. But if most of the measures are completed, then they are usually allowed to open a store for letter of guarantee. Naturally, all claims will need to be eliminated over time.

You will also need to coordinate the showcase, conclude an agreement for garbage collection and landscaping. Somewhere they demand landscaping of the territory near the store. All requirements can be found in the Administration of the district in which the store is located.

Equipment

Next, you need to think about how you are going to present the product in trading floor. The wall equipment for clothes is the same type and differs only in material, color and design. The ideal solution is modular systems such as Global or Solo, they allow you to perfectly display the goods due to different types of hangers.

It is advisable to purchase the so-called island equipment and tables for displaying goods: they will create a direction for the movement of customers and beautifully present the goods. This is the basics of merchandising, the science of how a product can sell itself. It is desirable to install mannequins in the trading floor, which will demonstrate the clothes "live".

Fitting rooms should be comfortable and bright. Mirrors should be positioned so that when trying on you can see how the product looks from behind.

In addition to equipment for displaying clothes, you need a computer, a cashless terminal and a cash register registered in tax office. However, when choosing UTII as a taxation system, individual entrepreneur gets the opportunity to work without a cash register. Then you can limit yourself to purchasing a check printing machine or work on sales receipts.

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Staff

At the same time we are engaged in recruitment. The number of people working in a clothing store depends rather not on the area, but on the customer traffic.

significantly increases sales

In season, which occurs twice a year in the clothing trade (August-October and April-June), it is necessary to display large quantity person on a work shift. The rest of the time, you can work with a minimum staff, strengthening the team for the weekend.

Usually on an area of ​​​​100-150 square meters. m. cope with three or four sellers and a cashier. In a smaller store, you can limit yourself to 2-3 people. In advance, it is necessary to consider the requirements for personnel, the need for training and certification, since the turnover will largely depend on the goodwill and competence of the sellers in the hall.