In the last ten or fifteen years, more and more non-applied specialties have appeared in universities: regional studies, cultural studies, etc. The names are beautiful, the promises of a bright future and open doors behind which mountains of gold are hidden, sweet - but how is it really? Who can get a culturologist?

Just as young culturologists-graduates do not always know where to go, so not all employers know what to do with culturologists-applicants. Education is too theoretical, its boundaries are too blurred - in contrast to such practical-oriented ones as journalism, pedagogy, management, and so on.

For example, I am a culturologist by education and for almost ten years I worked at a university where I taught several courses - general "culturology", "culture of everyday life", "sociology of culture", "theory of culture", "philosophy of culture", "Russian culture" and etc. etc. So, alas, I am familiar with the scale of the problem. As well as the fact that there are not so many ways to deal with it.

So, you are a culturologist. Of course, you can advise getting a second education or taking some courses, or, at worst, studying something on your own, like “How to become a programming guru in 8 hours of sleep” - but for the sake of the purity of the experiment, we will mark these options.

Therefore, in our list you will not see such professions as a programmer, manicurist, web designer, manager and others. But you will not meet a salesperson, toastmaster, janitor, promoter, call center employee, janitor, janitor, and the like - these opportunities are open to any graduate.

Teacher

Ideal, from the Chamber of Weights and Measures, a variant of who a culturologist can work as a teacher of culturology. Or related disciplines - sociology of culture, philosophy of culture and beyond (see above).

However, those wishing to carry the reasonable, kind, eternal and cultural will meet several "buts" at once. First, the departments are already fully staffed with teaching staff, so there are practically no places for young graduate students. Secondly, to fully work as a full-time teacher, you need a degree. That is, a defended dissertation, for which not everyone can allocate time, effort and money. And the third is a sore financial issue.

A teacher without a degree can count on 5,000 rubles in the regions, and 10,000 in the capital. If the faculty has commercial funds, then this amount may increase, but not by much. The situation is no better for hourly workers - , but in the end, about the same amount comes out per month as the "staff" ones.

Cultural scientist / "public" cultural scientist

By "scientific culturology" one can now understand two types of activity at once.

The first is a classical scientist, candidate or doctor of sciences, moving this very science forward, a regular participant in conferences, symposiums and seminars, mostly foreign ones. Often this scientist lectures, but he is not a teacher in the full sense. Alas, with all the temptation, this is not so much a profession as a way of life, a vocation. To have status, move on career ladder and not need money, a cultural scientist needs either to be outstanding, or to be able to work with the magic word.

The second type of activity is “culturologists”, which can be seen on talk shows, public lectures and round tables of the most varied kind. They are involved in cultural projects, urban practices, social issues, and are often urban activists and public figures. And this, too, as in the case of science, is a special way of life and a special vocation, which not everyone can handle.

A candidate or doctor of science can already count on financial injections from 20 to 40 thousand, and if at the same time he also combines scientific activities, for example, with the leadership of the department, then the bar rises to the range of 50-80 thousand rubles.

museum worker

The idea that grandmothers-caretakers work in museums, whose only concern is that the exhibits are not pawed by visitors, and the old women themselves are not eaten by moths - an untenable stereotype. Museums are increasingly focusing on young people - and for this they need young staff. Methodists, organizers of excursions, guides, exhibition curators, PR specialists are those professions that are suitable not only for certified museologists.

The disadvantages of this work, as well as any related to budgetary institutions, are low wages and the need to provide a certain number of visitors every month. The second point is especially difficult - after all, if a museum of local lore or a museum fine arts are still popular (and above all, among the guests of the city), then the position of the museum of urban life or the literary museum is very unenviable. So we have to invent new enticements - quests, musical evenings, literary readings, film clubs and Nights at the Museum. Culturologists are just right here.

Unfortunately, in this area, salaries in the regions and the capital do not differ much. Of course, there are individual museums that are in a special position - but there are no more than a dozen of them throughout the country. On average, the “temperature in the hospital” looks something like this: the director of the museum - 30-70 thousand, the project manager - 15-20 thousand, the methodologist - 15-25 thousand, the custodian of funds - 20-30 thousand, the administrator of excursions in the agency - 15-25 thousand, a guide in an excursion agency - from 2 to 5 thousand per day (work on weekends).

Librarian

The stereotypes here are the same as those of museum workers. However, the library is no longer a quiet, mossy place where you can read a book and leaf through the newspapers. Books and newspapers are rapidly moving online, while libraries, on the contrary, are reaching out to the people - they hold events, organize reading clubs, arrange flash mobs, bookcrossings, literary picnics... Young culturologists who have PR skills and are aware of modern cultural and subcultural trends can yourself here like a fish in water.

The situation with salaries is no better, if not worse, than in museums. Excursions of foreigners are not brought to libraries, souvenirs are sold there, and even libraries are bypassed in tourist brochures. And this affects salaries: a librarian - from 10 to 20 thousand, head methodological department- from 15 to 30 thousand rubles.

Journalist

Many editors note that journalists with a purely liberal education (in our case, culturologists) often do better than philologists. There may be many reasons for this, but the bottom line is that in the media and mass media, the culturologist-applicant is no longer considered as an unknown little animal. His only drawback is his lack of practice, but he can redeem it by captivating the employer with his vast knowledge and analytical skills.

Of my classmates and students, one works as an analyst in a large publication, one is the editor of a publication of no less large, and the third has become the head of the regional broadcasting service. Not to mention a dozen or two actual journalists and TV and.

The salary fork here depends, first of all, on the financial capabilities of the publication. For example, it can count on 10-15 thousand, - from 12 thousand. already "costs" from 30 to 70 thousand rubles. Some publications offer additional payments for the number of views, reposts and likes - so a good journalist who develops a popular topic can add another five thousand a month.

Critic/columnist for film, music, theater, fashion

The difference between this profession and the profession of a journalist is that critics and observers “spud” a specific field. The competition in this field is small, but the money, alas, is the same. Especially in small towns cultural events are dispersed unevenly throughout the year, and you may encounter the fact that in one month the concerts of visiting stars pour in like from a cornucopia, and in another - only the harvest festival is in sight. However, this profession is a good way to show yourself and make useful contacts. Well, and free to go, for example, to the theater.

As a rule, there is no fixed salary here, but there are fees for articles that can radically differ depending on the publication and the name of the author - from a thousand rubles per spread (in the regions or in poor central publications) to 10 thousand (these comrades live in the metropolitan sector and are forced to fight fiercely for a patch of space under the sun).

Blogger/video blogger

It does not make sense to consider it as a full-fledged profession, and from a legal point of view, it is not (in work book not to enter, not to receive a pension), and the money for beginners is very small there. Museums pay even more.

But then a good, well-promoted (that's where the skills of a culturologist come in handy!) And a monetized blog or YouTube channel can feed its owner well.

Most often, there is no salary as such, but sometimes novice bloggers can get a temporary project worth 5-10 thousand rubles.

bookstore consultant

Unlike the seller, this is a profession where a culturologist can show off his knowledge if the store's specialization corresponds to a near-culturological profile. First of all, it is, of course, bookish: knowledgeable in literary trends, novelties, fashion trends and able to suggest the right book The consultant will quickly move up the career ladder.

The vacancies, as a rule, indicate the maximum salary, which is calculated in the form of "salary + bonuses for the immortal pony." In practice real wages a person who, in addition to work, will also lead at least some personal life, will turn out to be two times less. Usually, cash payments are in the range from 15 to 30 thousand rubles, in the regions closer to the first figure, in the capital - to the second.

In advertising, all paths are open to culturologists - for the reason that there is no special “advertising” education in our country yet, which means that there is no strong competition for applicants. A graduate can get a job as an advertising manager, as well as a creative and screenwriter of commercials. And if you improve (now we forget about the purity of the experiment for a moment) the ability to draw, then there are chances to become an advertising designer.

Often in advertising business freelancers work, receiving money not monthly, but for each order, but serious firms prefer to have at their disposal a staff with a clear work schedule and no less clear salary. Bonuses are added to this salary. As a result, for example, a screenwriter of commercials can receive from 20 to 80 thousand rubles a month.

Translator

IN syllabus culturologists, like all humanitarians, also includes a course in foreign languages, even if not to the same extent as that of philologists. If a student didn’t slouch during classes, but also pulled up his tongues on his own, then he has a direct road to. And here there are a lot of options: translators at official events, in the state big company, in publishing houses, translation, localization of films and games... Moreover, in most cases, not translators “from foreign into Russian”, but vice versa, are especially valued.

As for money, it all depends on the status of the company and the rarity of the language. For example, a simple "English-Russian" can claim a salary of 15 to 35 thousand rubles or more, and such an exotic option as it already costs 50-55 thousand.

And lastly the most main advice cultural students - use to the maximum. Often students consider it as a necessary evil, and see their mission in contacting this evil as little as possible. True, it all depends on how responsibly the faculty and host organizations approach the practice. It is in your interests to find the most promising place and show yourself from the best side there. Remember after High school prom you will have a lot of competitors!

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When it comes to choosing a specialty, we are only 17 years old. At this age, not many people know what they want from life, in what area they want to work. Therefore, we often listen to the opinion of parents, older acquaintances, or simply choose something interesting, not having the slightest idea how to use the acquired knowledge in the future.

Many students of the humanities, somewhere in the 4th year, think about where they can really work. How to prove to the employer that you can think, quickly find a way out of difficult situations, if your profession is a culturologist?

What is the purpose of cultural studies?

Culture is a dynamic process, not a static phenomenon. Culturologists study how individual elements of culture are created, how they collapse, transform, what role self-identification plays in modern culture, what changes occur under the influence of modern technologies and globalization. In addition, the goal of culturologists is to study the stages of the formation of world cultures, the development of art, the history and theory of museum work.

In the process of mastering the profession of a culturologist, the student acquires valuable skills that can be used in various fields, in particular:

• understanding of current cultural trends;
• critical and creative thinking;
• analytical thinking, ability to interpret information;
• understanding of development processes modern society and individual interest groups;
• oral and written communication.

To study the phenomena and objects of culture, the specialist uses data from various sources: historical documents, his own achievements and the experience of other scientists.

The specialty of a culturologist is directly related to the study of cultural values, so one cannot do without a love for history and art. The specialist will need such personal qualities like: curiosity, observation, good memory. In addition, knowledge of foreign languages ​​will be useful.

Practice shows that this profession women choose more. You don't often see a man in this field.

Do not miss:

How to work as a culturologist?

The study of cultural studies allows you to work in areas that are directly related to the understanding of modern social processes. Specialists work in the media industry: journalism, publishing, public relations, social research, analytics. Competent specialists become experts and curators of social and political projects, often work as researchers and teachers.

What does a culturologist do? Conducts research, analytical and consulting work in theaters, museums, galleries, philharmonics, libraries. Thanks to the acquired skills and knowledge, cultural studies graduates can easily change jobs in the following industries: management, education, extracurricular and non-formal education, research, art and design, tourism, public sector (study and analysis of socio-cultural problems, work in multi-ethnic teams) and business.

The salary of a culturologist largely depends on the region and ranges from 12-30 thousand rubles.

Where to study cultural studies?

• State Academy of Slavic Culture;
• State Academic University for the Humanities;
• Moscow State University culture and art;
• Moscow Institute government controlled and rights;
• Moscow Humanitarian University.

The most common entrance exams are:

• Russian language
• Maths ( a basic level of)
• Social studies - a profile subject, at the choice of the university
• History - at the choice of the university
• Informatics and information and communication technologies (ICT) - at the choice of the university

Culturology is a discipline that appeared in our country only in the post-Soviet period and absorbed world experience, the heritage of both our country and humanity as a whole. Due to the relatively short period of time in the development of science, professional research areas in this area remain mobile, and the range of interests of specialists in this area includes many different currents, ranging from historical semantics to the latest works of art in visual culture. Despite the recent development of domestic science, domestic cultural education is considered one of the most fundamental and promising in the world. Young, developing science attracts future applicants who know how to appreciate the beautiful, striving for enrichment cultural heritage their own country and humanity as a whole, ready to make efforts to raise the level of spiritual and material culture of the state.

Admission conditions

As already noted, the Russian school of cultural studies is one of the strongest in the world. The high level of preparation of future graduates is largely due to the fact that from the stage of enrolling in a university, the education of students is focused on understanding the values ​​of cultural and artistic heritage. As entrance exams, future students will have to pass history (or computer science), Russian language and social studies (profiling), foreign language given at the choice of the university.

Future profession

In the field of prof. The activities of graduates include the analysis of cultural processes, forecasting their development, the preparation of creative, creative programs, organization, subsequent coordination of international cultural relations, art management, examination of artistic values.

The main task of the culturologist is the study of the processes of emergence, subsequent historical development certain types art, life and traditions of ethnic units, excursion activities. In recent years, culturologists have been actively involved in television projects. And since the profession of a culturologist is new to domestic market work before you open up prospects for career growth in any of the above areas of activity.

Where to apply

To date, the following universities of the country are engaged in the preparation of future culturologists:

Training period

The term of study (full-time) is 4 years, part-time - 5 years.

Disciplines included in the course of study

The training program for future bachelors in cultural studies is an organic synthesis of the most important elements of world educational practice with the most important achievements of the Russian high school, focusing the student not only on obtaining theoretical knowledge, but also contributing to the assimilation of new information by future professionals, contributing to the development of creative and heuristic capabilities, forming the ability to synthesize disparate knowledge about the world.

Implementation educational program implies the acquisition of fundamental theoretical knowledge in such disciplines of the course as:

• philosophy, theory of culture;
• cultural history;
• Mass culture;
• culture of mass communications;
• intercultural communications;
• mythology of festive culture;
• visual culture;
• management of the socio-cultural sphere;
• history of cultural studies;
• history of domestic, foreign art, etc.

In the process of learning, students undergo museum, archaeological and research practices.

Acquired Skills

In the process of learning from a future specialist, the following prof. competencies, skills:

Employment prospects by profession

Graduates of the direction will be able to successfully work in the research, scientific, and teaching fields. Bachelors in cultural studies are in demand at research institutes, design organizations related to the study of culture, development, preservation of cultural heritage; state institutions, public organizations involved in the protection of historical and cultural monuments, carrying out cultural management processes. Cultural knowledge includes various industries humanities, which guarantees the future specialist social mobility, allows you to easily comprehend the specifics of related specialties, professions. Graduate culturologist can hold positions:

• art historian;
• theater critic;
• television critic;
• film criticism;
• music criticism;
• teacher;
• museologist;
• researcher;
• art manager;
• literary editor.

The prospects for the development of the direction suggest that the specified list of professions in the near future can be supplemented by specialties that are just beginning to take shape in the labor market today.

Minimum Threshold wages an employee of a research institute or a museum is 10,000 rubles. In turn, art managers, outstanding critics receive other amounts.

Prospects for professional development of graduates

A bachelor-culturologist can continue his own self-improvement in the magistracy in any profile of the humanitarian cycle. When choosing the direction of cultural studies, upon completion of the master's program, he will be awarded the title of master of cultural studies. The master's degree allows professional activity outside the country without passing recertification and additional procedures. Continuing your studies at the magistracy will allow you to continue the formation of scientific competence, deepen your knowledge of the chosen field, start teaching, writing and designing your own scientific publications. A master's thesis can be the first step for subsequent postgraduate studies, doctoral studies, and obtaining the honorary title of professor.

… culture is increasingly being promoted as a significant factor modern economy, politics and public life. This is reflected in the popularity of topics such as the creative economy, cultural industries, and the creative class. In the mass consciousness, culture is gradually ceasing to be associated with some isolated area of ​​high art that exists in museums and other enclosed spaces, it spills over into everyday life in the form of a request for the aestheticization of our experience, turns into an economic resource, into a key element in the development of the urban environment.

- Vitaly Anatolyevich, what is cultural studies in modern Russia?

- Culturology is a discipline that emerged in Russia in the post-Soviet period, before that we did not have any cultural studies. In its genesis, Russian culturology is very heterogeneous. On the one hand, it focused on individual prominent scientists - Sergei Sergeevich Averintsev, Yuri Mikhailovich Lotman and, in general, that intellectual phenomenon called the Moscow-Tartu semiotic school, and so on. Here I can also mention our colleagues in the department - Galina Ivanovna Zvereva and Alexander Lvovich Dobrokhotov. On the other hand, an intellectual contingent who, due to new political circumstances, found themselves "out of work" - for example, party historians - joined en masse. Therefore, I would say that today cultural studies in Russia are very heterogeneous: there are separate strong centers, but to a large extent this is not a completely prosperous area. In terms of content, some original concepts are still widely flourishing here, which have almost nothing to do with the international context of cultural studies.

And yet it cannot be said that the formation of cultural studies in our country was in complete isolation from the main world trends in humanitarian knowledge. The emergence of culturology in Russia formally and disciplinaryly fixed the “turn to culture” that intensively took place throughout the world during the second half of the 20th century. The already mentioned Moscow-Tartu school, in its general direction of activity, also corresponded to the general humanitarian "linguistic turn", and to some extent to those advanced intellectual trends that were unfolding at that time in the Western humanitarian environment - for example, French structuralism. In addition, it should not be forgotten that it was during the Soviet period that concepts were formulated that had a noticeable impact on various Western programs of cultural studies. First of all, it is necessary to name the works of Russian formalists, as well as the works of Mikhail Bakhtin and Valentin Voloshinov. True, I can hardly exaggerate if I say that they were perceived more productively abroad than in Russia.

If we talk about today's cultural studies on an international level, then I would say that this is one of the most mobile research areas. This, of course, is by no means about some kind of homogeneous discipline, some kind of "Science of Culture" with a capital letter, as someone tries to present it. It would be more correct to talk about the presence of various research programs and projects that have different life cycles, but are being developed very actively.

Until now, this area has been significantly influenced by the British program of cultural studies (Cultural Studies), which arose in the 1960s, a left-wing direction in its political bias in critical studies of culture.

There are many areas associated with historical semantics (“history of concepts”), in Lately are visual studies, performative studies, different kinds urban studies, media and popular culture studies, receptive studies, and more. As for visual culture research, I would like to note that my colleagues and I are just intensively working on the corresponding project of our second master's program - at the moment this is a very promising area both in research and applied terms.

In addition, classic humanitarian disciplines over the past decades, to a large extent, they have made, so to speak, their own turn to culture. Neither modern economics, nor sociology, nor political studies can be imagined without recourse to the analysis of culture, which finds its expression in the appearance, for example, of cultural sociology, in various versions of institutional economics, and so on. In some areas of research, I would now even find it difficult to draw a line between sociology and cultural studies. Interdisciplinary research is also unthinkable without cultural studies.

But changes in science do not appear by themselves, they respond to a request coming from our social experience. It is easy to see that culture is increasingly being promoted among the significant factors of the modern economy, politics and public life. This is reflected in the popularity of topics such as the creative economy, cultural industries, and the creative class. In the mass consciousness, culture is gradually ceasing to be associated with some isolated area of ​​high art that exists in museums, conservatories and other closed spaces, it spills into everyday life in the form of a request for the aestheticization of our experience, turns into an increasingly noticeable economic resource, into a key element of development urban environment.

— What should change in order for our culturology to merge into the global context and become more practical, closer to life?

— The strategies here are clear, but they require significant efforts to renew the entire field of Russian cultural studies.

The first is the emphasis on modern theory and overcoming conceptual backwardness. The theoretical apparatus of Russian cultural studies is closer to the 19th than to XXI century. It is necessary to include whole layers of methodological and theoretical research tools in educational and scientific circulation, to update the conceptual apparatus, to introduce new description languages.

The second is active research work, including integration into large international cultural research programs. By the way, a very large number of specialists with a Western PhD degree teach at the HSE Department of Cultural Studies, and some simply alternate work at Western universities and here we solved the issue of international integration immediately and without any provincial discounts. Of course, unlike, say, mathematics or scientific approaches with a pronounced quantitative component, cultural studies inevitably have a national and local registration. But we must not be isolated in the theoretical or methodological realm.

Let me add one more thought to this. Critical to Russian research culture to overcome a kind of "philologism". This is not a reproach to philology, it's just about reorienting cultural studies to the current socio-cultural reality, and not being limited to the space of a desk, practicing a kind of cultural escapism. We have a colossal gap in knowledge about modern Russian culture - and no less, by the way, about its recent past. The Soviet years left an imprint on modernity in the sense that in the USSR access to the study of actual reality was always strictly limited and controlled, which, of course, prompted researchers to retire to the ivory tower and deal with issues far from the reality around them. As a result, within the framework of cultural studies, an obvious shortage of field, cultural and anthropological work was formed. Today's journalists are often better able to describe what is happening in the country than scientists who, it would seem, should be at the forefront here. That is why, by the way, we pay so much attention to our research practices - for the second year we have been holding a summer research practice in Torzhok. If such efforts are not made systematically, a situation will be reproduced in which students are better informed about the latest intellectual fashions in France than about what is happening just on the street - outside the library window.

Third, constant attention to updating the research strategies of related scientific disciplines. Without modern sociology, economic and political theory, culturology quickly turns either into an esoteric "glass game" or into optional speculation about Mickey Mouse - this is well known from the sad experience accumulated both here and abroad.

Fourth, it is necessary to develop applied cultural studies. The implementation of projects in the field of culture - in the modern, broad sense of the word - requires a special set of competencies and skills: organizational, managerial, informational. We have a huge field of work ahead of us. This can be called the sphere of cultural entrepreneurship, and our master's program "Applied Cultural Studies" is aimed at the development of this direction. But, of course, productive activity here is impossible without certain analytical skills, without knowledge and understanding of processes. modern culture.

In fact, when the HSE Department of Cultural Studies was created, we proceeded precisely from this concept of cultural studies. At the same time, we, of course, proceed from the specifics of our university, the advantages that cooperation with the scientific and educational departments that exist here provides us.

— What do people with cultural studies usually do in Russia, and how is the training of such specialists at HSE different?

– Culturologists can work in the field of education and engage in research work. But researchers are piece goods, it is rather a vocation, not a profession. However, the task of updating this scientific and educational environment is very urgent, and research in this area is promising.

The second professional opportunity is the modern cultural industries; a mobile environment for cultural projects that develop primarily in large cities and are connected, roughly speaking, with the commercialization of cultural and creative activities. The rapidly emerging labor market is marked by an ever-increasing activity in the actualization of cultural heritage, primarily at the regional level. People with relevant competencies and professional skills are extremely in demand. So are the traditional institutions of culture - museums, libraries and other institutions. Today they are in a completely new situation for themselves, when they are not provided with a guaranteed audience, formed under the pressure of the state educational policy, but must actively form their audience. Management competencies alone are not enough for this. It is important to understand the main trends of modern culture, the needs of the audience - our graduates are well prepared to solve such problems.

Finally, the third sphere of professional employment, I would include the sphere of media, which is only expanding with time and requires, among other things, professionals who are able to work in the cultural segment of the information field.

Our masters successfully enter labor activity- work as editors, start publishing as critics, work in galleries, are actively involved in cultural projects in the capital. So, at the beginning of this year, the largest exhibition of contemporary art dedicated to the twentieth anniversary of the collapse of the USSR - "The Art of Memory" was held at the Artplay site. It was organized and accompanied by our teachers, students and alumni. By the way, it was supervised by Valerian Valerianovich Anashvili - coordinator master's program"Applied Cultural Studies".

The training of specialists in these areas is currently of particular complexity associated with the inertial system vocational training. The fact is that the traditional nomenclatures of professions - such as "club worker" - do not fit into the mobile design sphere of the modern cultural industry at all. Therefore, we are focused not on the training of narrow specialists with a fixed baggage of knowledge, but on a competency-based approach. The latter provides our graduates with the necessary mobility and competence competitive advantages. To implement this program, university training must be provided with what can be called a "living link with the city." Therefore, many leading organizers of cultural entrepreneurship - curators, publishers, editors of specialized media, heads of exhibition companies, representatives of Moscow museums - teach at our department, especially in the magistracy. So we receive a request from the labor market, as they say, first-hand.

— After all, journalism and organizing exhibitions are very different fields of activity. How to help a future culturologist determine what is closer to him?

“We need to create opportunities for students to try themselves in different roles. We have built a multi-level system of practical activities for this. So, a whole incubator operates directly at the department various projects, "tied" to our project seminar. There is also a press service and a photo service: if you walk around the building, you will see that thematic photo exhibitions are regularly held here - both by our students and invited artists. Clubs organized. The oldest one is the "Creative Class" club, which has existed since the first year of our department's work. Within its framework, meetings are regularly held with well-known experts in various cultural industries, with writers and directors, and discussions of the most relevant cultural events are held.

There is also a serious discussion platform - jointly with the UFO publishing house and the "Nontouchable Stock" magazine - "Humanitarian Disputes Club": these are, as a rule, virtuoso intellectual discussions to which bright modern researchers are invited.

Together with cult bookstores"Phalanster" and "Tsiolkovsky" have just begun to operate book club"Gutenberg".

One of the popular projects is the cultural travel club "Ulysses", which organizes not at all trivial trips - this is such a complex alternative to mass sightseeing tourism, which combines research, play, and educational components.

There is also a cinema club "Blue Key" - with its own completely original concept. Some new initiatives constantly arise - students try, experiment. At first glance, it seems that this is some kind of side activity of students. But actually it is not. Here we hear a lot of talk about the creative class. And what is it, how can people be taught creativity? - Yes, it turns out that it is impossible to teach, the classical university is not particularly adapted for this. It is possible only within the framework of such projects - the guys organize everything themselves, invest in them. And, I note, this is a completely spontaneous activity - we do not bureaucratize it in any way, we do not ask for special resources for them, we do not hang up some kind of formal sign - here in this office we have a "cultural projects incubator". Cultural industries develop through the personal initiative of small groups, which is why it is important that students show their creativity in conditions close to real.

Another level of inclusion in practical activities- practice system. Students themselves find work - in specialized research institutes, in museums, in magazines, at festivals, and so on. We organize some space of possibilities, and then they act independently.

And once again I will say that we have a large number of real practitioners teaching and we are making special efforts to attract the best of them. This is a kind of system of mini-basic departments. Especially in the magistracy, these are urbanists, musicians, and curators. This gives masters an extraordinary increase in both professional and social capital - in fact, they immediately deal with potential employers or may be directly incorporated into the relevant professional environments.

During their studies, our culturologists deal with various cultural industries - whether it be a publishing house, a magazine, a gallery or a recording studio. After all, if we are talking about the applied component, then a modern culturologist is a cultural entrepreneur, that is, a person who can create interesting project and bring it from the stage of conception to implementation, providing the necessary resources.

— And what are the main principles of education in the field of cultural studies abroad?

Perhaps it would be more correct to speak separately about different countries. But I will make one general point. Important social feature The European and American analogue of cultural studies is that "Liberal Arts" is a prestigious, elite education. Behind this is a deeply rooted in tradition and highly complex concept of liberal arts education. "Liberal Arts" is an education focused not on the fact that a person turns himself into some kind of tool for earning money, but on the ideal of full-fledged free development. I am not inclined - with all the difficulties - to assess the state of modern domestic culture in an alarmist way, but it is quite obvious that for a number of specific reasons this tradition has not been developed in Russia, has not taken root sufficiently so that we can focus on this model.

Yes, in Europe, and, above all, in the United States, this is an elite education - and there they really bring up an elite with a broad outlook, reproducing a certain system of values, with a deep and comprehensive understanding of both tradition and modern culture. We have not yet developed such an elite - children are rather sent to receive "useful" professions, which are then reproduced in caricature forms by other social strata - hence we have the flourishing of various kinds of "fake" education, obtaining "bread" professions. But this is a question of the maturation of culture - I hope someday we will come of age here too.

— What mistakes could you warn aspiring cultural entrepreneurs in Russia against?

- I would say differently: they learn from mistakes, there is no need to be afraid of them. John Hawkins, a leading expert on the creative economy, once called the creative economy the economy of failure during one of his lectures. This is important to understand: not all creative projects succeed and you need to be prepared for this. But perseverance, work and creativity still win. Domestic cultural industries are waiting for those who are ready to take the initiative and are not afraid of possible failures.

Interviewed by Ekaterina Rylko

22.01.2013

Vitaly Kurennoy, Head of the Department of Cultural Studies, National Research University Higher School of Economics:… culture is increasingly being promoted as one of the most important factors in the modern economy, politics and public life. This is reflected in the popularity of topics such as the creative economy, cultural industries, and the creative class. In the mass consciousness, culture is gradually ceasing to be associated with some isolated area of ​​high art that exists in museums and other enclosed spaces, it spills over into everyday life in the form of a request for the aestheticization of our experience, turns into an economic resource, a key element in the development of the urban environment..jpg "data-yashareQuickServices="yaru,vkontakte,facebook,twitter,odnoklassniki,moimir,lj">

I am a certified culturologist, moreover - a culturologist-teacher, with a specialization "Culture of Russia". Before entering the university, I went to preparatory courses, where teachers said that culturology belongs to the future, in time it will turn the life of mankind, and that soon there will be nothing - one continuous culturology.

18 years have passed since that moment, after graduating from the university I never worked specifically as a culturologist, but nevertheless, all the post-university time I worked in areas that were somehow connected with what I was taught at the department of culturology. First of all, this is journalism (and "type of journalism" with writing texts for websites, and such normal newspaper and magazine journalism in well-known publications), and secondly, the field related to historical science: now I work in a company engaged in genealogical research, and this suggests the need for some kind of general historical and, in general, some kind of general factual background.

In my opinion, an important part of culturological education is not that you will be taught to understand art or culture in general, which is probably difficult to teach, but that in five years you can gain the same general background, which then allows you to use at your discretion. You have five years to read, to learn how to structure information, to be able to express your thoughts more or less decently. By and large, all this sounds very impractical, but in fact it is not :)

There are many professions

The most beautiful of all - (...)

Who came into this world -

Forever happy.

Firstly, this, in my opinion, is the most interesting of the specialties (humanities), because, studying to be a culturologist (and I was already convinced of this), you can touch on a lot of theories and stories that our other inhabitants will find boring (and by the way , according to these theories, you can trace the subtleties of society and culture that you have not noticed before). For example, cultural theory (masses, elites, typology of cultures - west, east, south, north; various concepts culture, etc.). Also history- here the choice is brighter - history of music, art, philosophy, literature, history of world culture in general and also etc. PS: although the curriculum is probably different for all universities, we teach cultural studies like this ...

Secondly, I will address directly to a subject of a question. The culturologist is a universal specialist.

Armchair:
- philologist (if literature is interesting);
- historian (understood, yes?);
- a social philosopher (this, in my opinion, is the most understandable and easy-to-understand area of ​​philosophy);
- an art historian (here there is already a synthesis of an office worker and an outside one).
I think everything is here.

Outbound:
- an archaeologist (or call himself an "archaeologist" to visit the excavation site where the past is resurrected);
- an ethnologist (here we describe different peoples, ethnic groups, ethnic groups, etc., i.e. a walker on the planet);
- an art critic in terms of foreign museums (in the first category one can interpret "art critic" in terms of domestic museums and galleries).

I think I clearly explained, although incompletely and with all sorts of inconsistencies (if an experienced reader reads this answer), but so far so :)

Or you can even put it this way - cultural studies are fun and educational :)