Many girls dream of their own beauty salon, because there are only pluses in this - full access to services, and even a steady income. But is it really so simple and rosy? The owner of a small beauty studio shared her experience with our readers - she told how difficult the path of a woman in business can be, especially when starting from scratch on her own.

Word, as always, to the author

My name is Ekaterina. Now I am 33 years old. Received a legal education. She completed an internship at one of the city's leading companies in automated accounting "salary and personnel". At the moment I am studying at the last year in the specialty "Management of the finances of the organization" of the Faculty of Finance and Economics. For about a year I worked in a bank, however, due to the warehouse of my character and unwillingness to obey, I quit.

For most of my working life, I have been development of own business projects in areas such as retail groceries and alcoholic products, freight transportation, the beauty.

The real story of my business - "Beauty Studios"

The idea to engage in the provision of services in the field of beauty arose quite spontaneously, since I did not have any skills and ability to provide these services. I am one of those women who love to visit beauty salons. The cost of services for the procedures is not cheap. And, probably, every woman would like to have her own own salon, which you can visit at any time and get any desired service, for example, manicure, pedicure, hairdo and so on.

I started draw up a business project. To do this, I needed to answer the following questions:

• Where will my business be located? In room large area, including several offices, or a small area with a single office (studio)?
• How much money do I need to start and how much am I willing to invest?
• Where and how to find clients?
• Where to look for masters?
• How much income do I want and can I get from this business?

Analyzing the profitability of beauty salons owned by my friends, and the profitability of private offices for the provision of one service, I came to the following conclusions. Beauty salons provide for the presence of several rooms and the provision of several services.

Rent for a beauty studio

However, rent 100 square meters in a room equipped as a beauty salon costs 100,000 rubles a month. Payment for public utilities is about 10,000 rubles per month.

In addition, already equipped premises for the beauty salon are not rented out, but sold as ready business even if the profit in them is 0, or they work in the red.

The right to lease such premises is sold for quite large sums. The sale price of the right to rent varies in my city from 300,000 to 500,000 rubles, depending on the territorial location. In this case, it requires too much money to start a business. It must be remembered that for several months, and maybe always, the salon will work at 0 or minus. It is not profitable to rent such a room and rent offices. The office is more expensive than 10,000 per month and cannot be rented out.

All the acquaintances who were engaged in this business, renting large areas, failed. Some gave up earlier, some later. Someone managed to work at least at 0. Someone at a minus.

They siphoned money from another business or, using credit funds, paying for the salon rent until they realized that nothing would change further, or until the sources of financing ran out. It is easy to check this information by going to the ad sites. If such a business were profitable, there would not be such a massive offer for sale and rent. And, if you call and ask the question why you are selling, the answers will be from the series, I want to invest in another business, I urgently need money for an operation, etc. You will be assured that the income here will be huge, at the meeting they will even provide a notebook for registering visitors, possibly fictitious. Yes, there are salons that really bring in good profits, mostly those who opened them back in the 90s.

My investments

Naturally, potential customers believe that if the salon has existed for a long time, then everything is in order there, you can not be afraid of disappointment in the service provided. And so, I answered my first question. I do not want to get involved in a dubious adventure, to invest a lot of money in my whim. Since the beauty salon is not the goal of my whole life. I just wanted to, that's all...

I decided that I was ready to invest no more than 20,000 rubles in my new hobby. I would be ready to lose this amount without regret in case of failure in this project.

I decided to rent a room of about 20 square meters with a rent of no more than 10,000 per month. Where this room will be located, and how I will look for clients, I combined into one question. Due to the lack of a client base, it is more expedient to rent a room where there is good traffic of people.

I started looking for ads with offers to rent small spaces. The most chic option was an advertisement for renting an office in an existing hairdressing salon for only 5 thousand rubles a month. I knew this barbershop very well, which existed since my childhood, located in a very accessible place. The flow of clients in it was such that 3 masters did not have time to serve clients, creating a queue. In order to get to the hairdresser, it was necessary to pass by my office, which I called “XXX Beauty Studio”. I rented this space.

I bought almost new furniture on ad sites, spending 7 thousand rubles on it. And so the office was ready to go. And so, I spent 12,000 rubles on rent and furniture. 8,000 rubles remained in the reserve.

I ordered a huge advertising poster for my studio. For its development, printing and installation on the wall of the building, which housed the hairdresser and my studio spent 7,000 rubles. I hung a mini-poster worth 200 rubles on the door of my studio.

Both posters contained information about the services provided, namely:

• Manicure
• Pedicure
• eyelash extension
• Nail extension
• Gel nail polish
• Wedding and evening hairstyles
• Makeup

Thus, I kept within the amount that I planned to spend on the start.

Search for employees for the studio

The next task was to find the masters. I posted an ad with a job offer in my studio on a free schedule. There were a lot of calls. I spent about 3 days on the selection of suitable employees for me. For each service, there were 5 masters who were ready to come to the studio and provide services by agreement.

Why 5? Because at the time required by the client, at least 1 master had to be free. All these people worked either in other salons or in their offices and needed additional income.

Therefore, I was calm that we would be able to provide services at the time desired by the client. My task was to attract clients, plan the working hours of the office. We agreed with the craftsmen to work 50/50. I had to provide a place of work and a client, and they would work on their own material. Our prices are average for the city.

There was one last question. How much did I want to profit? In order for this business to be financially interesting for me, I had to earn at least 50 thousand rubles.

The first working day has begun

There was a stream of people going to the barbershop. The door of my studio was open and people involuntarily looked inside. There was a manicure table, an eyelash extension couch, a mirror, and a hair chair. And then the first potential client crossed the threshold of my studio. She was interested in manicures. I served as an administrator. She clarified when it would be convenient for her, what kind of manicure she would like. She also asked questions regarding the duration of the procedure, the experience of the master, and so on. Since I myself was a frequent visitor to salons and offices that provide such services, I easily answered all her questions. The client named the time that suited her to receive the service. We agreed on a price and she left. I immediately called the manicurist. At the appointed time, she must be at her main job. I called another master. This time suited her, and we agreed on her visit to the studio. And so the first service was rendered, the money was received and divided. The client left satisfied. The studio began to work on this principle.

Do you have any questions?

Perhaps the reader has a question. How to be sure that the master will do his job well. I may be wrong, but I think that from one 15-minute conversation it will be clear what this master is and what he can do. None of them let me down, and there was not a single dissatisfied client. First of all, I analyzed the professionalism of the master. The second requirement was - neat appearance. Thirdly, the master had to be easy to communicate with.

On average, I earned 500 rubles from each service. The average monthly salary was 60,000 rubles. Of these, I paid 5,000 rubles for the rent of the studio.

This went on for about 3 years until long-awaited pregnancy. I sold the furniture overnight and terminated the lease. The business was successful and sensible in terms of investment. There were no huge profits, but there were no huge entrepreneurial risks either. The amount earned monthly was very significant for my city.

In this article, I do not give any advice, since there can be no identical city, its identical economic conditions, fashion, just as there can be no identical entrepreneurs. The purpose of this article is only to describe my own experience. Perhaps at least something he can be useful.

The beauty industry, having heroically survived the onslaught of the crisis and recession business activity, continues to develop steadily, because the female desire for beauty is not subject to economic cataclysms. Opening a beauty salon from scratch is a promising business idea. It can quickly recoup the investment and become a source of stable income. The main thing is to analyze the market, start developing the development concept and.

How to start opening your own beauty salon

Both in the million-plus city and in the small provincial town, beauty salons are growing and developing. These trends are due to:

• a growing reference to Western measures of attractiveness;
• constant growth and development of the quality of services, the emergence of new directions;
• male interest in these services;
• awareness of the difference in home care and in salon procedures.

Before deciding to open a beauty salon from scratch and preparing a business plan, you need to start by studying the competitive environment. Describe the available salons, their range of services, pricing policy, features and benefits for customers. Determine the main points of the business plan that you need to complete step by step.

Then research the level of consumer demand, describe your potential client: what services he needs, how much he is willing to pay, etc. In a big city, elite establishments with highly professional specialists and unique services may be in demand. In a small village, it is better to stay at a beauty salon with a standard set of services.

What do you need to open a beauty salon

After the analysis in the business plan, it is worth choosing the structure of the future salon. The main type, which is 80% domestic market salons, includes:

1. hairdressing salon (up to 5 workplaces);
2. place for (up to 2 seats).

To expand services, you can add:

1. beauty salon;
2. podology cabinet (for pedicure, modeling and orthonyxia);
3. solarium;
4. aesthetic care room;
5. shopping area (department for the sale of cosmetics);
6. procedural (for body wraps, massage, corrections, etc.).

What documents are needed to open a beauty salon

To open a beauty salon from scratch, you will need to register with the tax authorities and collect a number of permits. How much it costs to register a business depends on the region and the chosen development concept. You can start with or choose a society with limited liability as a legal form. This is followed by obtaining permits from the sanitary and epidemiological station, for this, collect the following package of papers:

• technical design of the premises;
• waste disposal agreement
• sanitary passport;
• documents for sterilizers;
• agreement on disinfestation and disinfection.

Also, for the smooth operation of the beauty salon, the business plan must include the collection of the main package of documents:

1. permission from the fire safety service;
2. permission to operate from the local administration;
3. an agreement with the housing authority for maintenance (electricity, water supply);
4. package of personnel documents;
5. certificates of conformity.

Choosing a location for a beauty salon

The choice of premises for a beauty salon depends on the concept of the institution, the range of services provided, the city. But there are standard requirements that are put forward for those who want to open a beauty salon from scratch:

1. separate entrance;
2. failed communications;
3. compliance with hygiene and sanitary standards;
4. space is the first workplace should occupy from 14 m², the second and each after it - from 7 m².

Advice: it is forbidden to locate such establishments in the basement. If you are planning to open a beauty salon from scratch in a residential building, you need an agreement to work from its residents.

The entire working area must be divided into:

1. reception;
2. work room;
3. storage room for equipment, sterilization;
4. warehouse for consumables;
5. staff room.

Equipment

The purchase of equipment is one of the most expensive items in a business plan. The list of equipment depends on the intended services. As a rule, to open a beauty salon from scratch, you need to start by purchasing the following equipment:

• tables for hairdressers;
• cabinets with tools;
• mirrors;
• sinks;
• manicure tables;
• reception desk;
• chairs for clients;
• sushuars;
• climazons;
• electric clippers;
• tongs, hair dryers, curling irons, hair straighteners;
• tools - scissors, combs, razors, brushes, clips, curlers, containers for diluting paints, etc.

Recruitment

The flow of customers will depend on the masters in the salon. Having equipped the most luxurious premises in the city center, you will not gain enough customers if the craftsmen do not work well. Therefore, do not skimp on the selection of real professionals in their field and no matter how much their services cost. The cost of finding and recruiting staff should also be included in the business plan. Look for them among young gifted craftsmen, lure them from other salons, as the profitability and success of the project directly depends on this. To open a small beauty salon from scratch, you need to hire:

1. administrator, whose duties include meeting clients, describing the list of services, assistance in making their choice, financial settlement;
2. hairdresser - 2-5 people;
3. manicure masters - 1-2 people.

If you want to offer a wider range of services, you need appropriate specialists - a beautician, makeup artist, massage therapist, body care specialist, etc. A necessary aspect - all employees must provide health books.

Advice: for financial reporting at the initial stage, there is no need to hire an accountant in the main staff, these functions can be transferred to outsourcing companies.

How much does it cost to open a beauty salon from scratch (business plan)

Many people are interested in how much it costs to set up a business. The minimum amount of opening a beauty salon starts from 100 thousand rubles, but it is almost impossible to meet such an amount. The business plan of a medium-sized salon is based on the amount of 400 thousand rubles. for the opening.

Sources of income in this business- workers. As a rule, their wage is a percentage of the work done. Project profitability calculations:

1. from one hairdresser - from 40 thousand rubles. per month;
2. from one manicure master - from 30 thousand rubles.

These figures are excluding salaries. If there are 3 hairdressers and 2 manicurists in the staff, the gross revenue will be 180 thousand rubles.

How much does it cost to maintain a salon? Cost example:

1. lease payments - 30 thousand rubles;
2. payment of tax and utility bills - 12 thousand rubles;
3. payment for garbage disposal - 2 thousand rubles;
4. purchase of consumables (paints, varnishes, skin and nail care products) - 15 thousand rubles;
5. alarm system - 15 thousand rubles;
6. marketing, advertising - 10 thousand rubles;
7. provision of outsourcing services - 4 thousand rubles;
8. administrator's salary - 20 thousand rubles.

Total - 108 thousand rubles.

Net income will amount to 72 thousand rubles. monthly.

beauty salon advertisement

How much does it cost to promote services? This figure is based on many factors. Marketing policy and advertising depends on the chosen concept and scale of the business plan. For example, if this is a small hairdresser in a residential area, a bright sign is enough.

1. creation of a small business card website with a description of their services and pricing policy(text should point to competitive advantages);
2. in social networks;
3. distribution of business cards, flyers;
4. publication of advertisements in local media.

The most effective and absolutely free way to promote your services is word of mouth. If the client likes the services provided, he will definitely recommend the salon to his friends who want to visit the institution.

So. You are determined to become the owner popular business and draw up an example of a business plan for a beauty salon. Before starting target financial investments, you should dwell on the problem of the demand for business in your region and answer the question: for whom?

Beauty Salon Business Plan Development: Market Analysis

Beauty Salon Business Plan: Collection of Documents

The list of documents for opening a beauty salon contains the following items.

Title documents

• Registration documents (on ownership, charter);
• Lease agreement (if any).

SES conclusion

• Technical documentation for the premises;
• Assortment list;
• Agreement with the organization for the removal of garbage and hair;
• Contract for washing peignoirs, towels * ;
• Documents for sterilizers;
• Contract for disinfestation, disinfection, sanitary passport;
• Service Agreement exhaust system ventilation;

In addition, a sample business plan for a beauty salon should indicate the need for the following list of documents:

• Conclusion to work from the fire inspection;
• Permission to carry out activities from the administration of the settlement;
• Permission to carry out trade in related products (from the administration and SES);
• Agreement with ZhU for Maintenance(wiring, water supply, etc.);
• Agreement with the organization for the maintenance of the cash register;
• HR documentation package;
• Certificate of conformity * ;

(*) - issued on a voluntary basis and if necessary;

List of personnel documents

Documentation on personnel records includes several packages.

1. Accounting documentation (payments, payroll calculations, etc.).
2. Personnel accounting.
3. Internal acts establishing the interaction of employees, the procedure for work and maintenance.

The list of documentation must necessarily contain the personal files of each employee, their work books, agreements on liability, a magazine for briefing, work schedules, vacations, etc.

Important : For lack of documents Labour Inspectorate has the right to impose a fine of up to 50 thousand rubles, or to suspend the activities of the organization for 90 days.

The location of the beauty salon plays an important role. But even more scrupulously it is necessary to approach the design of the salon itself.

Some organizational moments of opening a beauty salon

A detailed beauty salon business plan contains the following key points:

The choice of the position of the salon

The determining factor for successful business is the location of the enterprise. It is desirable that the salon is located on a busy street, with high traffic, convenient parking. Another condition is the absence of a number of competing structures. All of the above refers to a standard set of factors that affect revenue. Often consider the option of locating the salon inside a shopping or office center.

Requirements for the premises

The premises must comply with:

• First of all - the norms of SES;
• Secondly, the style and purpose of the organization - a beauty salon.

Outside equipment requirements

It is desirable to have:

• Showcase windows;
• Protection against precipitation in the form of a visor at the entrance to the salon;
• placing pillars, advertising signs near the salon;

Mandatory conditions:

• Central entrance from the street;
• Location on the 1st floor. The exception is salons located in shopping (office) centers where there are escalators or elevators. In this case, the placement of a colorful sign is possible on the facade of the building;

It is unacceptable to equip the entrance to the salon through a common courtyard.

Technical requirements

• Minimum area - 100 m 2;
• Ceiling height - min. 3 m, not including finishing;
• Ability to connect units operating from 220V and from 380V;
• At least one emergency exit;
• The presence of a vestibule in the room in case of installation of a thermal curtain in cold weather;

Engineering systems

• Possibility of water supply to each room of the cabin (for this, it is necessary to provide for a margin of at least 30 cm in height or a basement, which will allow communication to be carried out in the floor);
• Separately mounted ventilation duct;

Salon equipment

Consider the option of opening a casual class beauty salon for 20 clients. Before deciding on the equipment, it is necessary to designate a list of services that the service will provide. A detailed beauty salon business plan contains the following list, recommended for elephants of this class:

1. Hair care (equipment for cutting, styling and coloring).
2. Pedicure and manicure (equipment for the care of feet and hands).
3. Cosmetic services and related equipment.
4. Full body skin care services (solarium, massage equipment).
5. Creation of the client's image, a unique image (specialized equipment).

A complete list of equipment, including hairdresser's inventory, furniture, number of mirrors, chairs, etc. contains ready business plan beauty elephant.

Personnel Requirements

In addition to the head, the beauty salon for 20 persons includes the following staff:

1. Salon manager with a combination of the work of an accountant, who purchases materials, equipment, inventory and household materials. In other words, the organizer and business executive leading the entire financial statements. These types of work can be performed by one person in our case with a small salon. When opening a large structure, it is necessary to delimit responsibilities into several units.
2. Hairdresser-universal (2 people for the service of the female half, 2 people for the men's room).
3. Cosmetologist with a combination of the work of a makeup artist, consultant. (1 unit).
4. Make-up artist with a combination of the work of a make-up artist, stylist, cosmetics consultant. (1 unit).
5. Manicure-pedicure master (at the initial stage, they took one unit, with an increase in the number of clients, you can take an additional one master).
6. Masseur, combined with the work of a spa therapist, chiropractor.

• Spa business plan.

Financial calculations

Sample business plan for a beauty salon organizational issues, should contain some calculations and figures that provide theoretical prospects and profitability of the enterprise.

The calculation of profits for enterprises of such a focus and scale is calculated based on an analysis of the activities of similar structures. As a rule, a beauty salon in rare cases is loaded by more than 50%, and we will proceed from this.

Expenses

• Room rental - 50 thousand rubles. monthly (in case of purchase - at a time from 2 million rubles);
• Equipment - 1 million rubles;
• Repair, design of the premises from 1 million rubles.
• Related costs 500 thousand rubles;
• Salary of hired personnel - 1200 thousand rubles. annually.

Total: 5700 000 rub.

Income

With a planned capacity of 20 people, taking into account the incomplete workload, the income of the beauty salon will be 400 thousand rubles. monthly.

Total: 4 million 800 thousand rubles. per year, (when buying a room).

Summary : when analyzing a business plan for opening a beauty salon, it is obvious that the payback of the enterprise comes after a maximum of 1.5 years. Therefore, a beauty salon, subject to all the subtleties, conditions and formalities, is a very profitable investment. Yes! And do not forget to give the salon a sonorous original name, it is better to coordinate this moment with a psychologist. Good luck!

Choosing the form of registration (IP or LLC)

Where to begin? The first stage that awaits a novice entrepreneur is the choice of a registration system.

Advantages of choosing an IP:

• Simple registration procedure;
• No property tax required;
• No need to keep accounting records (only the book is filled in);
• The ability to make decisions regarding the activities of the salon;
• The number of inspections by the tax authorities is less than in "LLC";
• Fewer taxes and their rates (STS and UTII);
• Simple liquidation procedure.

Advantages of LLC:

• Opportunity to expand the business by including new founders;
• Opportunity to attract foreign investors;
• No size limit authorized capital;
• For management, a non-founder director can be appointed;
• Possibility of sale or re-registration of the salon;
• Risks only within the authorized capital (individual entrepreneurs risk personal property);
• Higher attractiveness among investors.

It should be noted that in the absence of business experience, it is better to choose an individual entrepreneur. Since an important role is played here by a simplified procedure for registration and taxation. In addition, over time it will be possible to switch to an LLC.

Which beauty salon to open

1. Hairdressing salon - economy class

Here is a minimum list of services provided, for which moderate prices are requested. As a rule, customers in such an institution are offered:

• men's or women's haircut;
• hair dyeing;
• styling;
• perm;
• manicure.

Equipment for such an institution is purchased inexpensively. In the rented premises, simple repairs are made, and cheap cosmetics are used. Personnel must be of average qualification.

As a rule, such a hairdresser will be located on the ground floor of a residential building (in a residential area) or in a small mall. It is intended for clients with low incomes (students, pensioners, employees, etc.).

1. middle class beauty salon

It should be noted right away that the requirements for staff and the quality of their services will be much higher than in an ordinary hairdressing salon.

Service list:

• a haircut;
• makeup;
• hairstyle (wedding, styling, evening);
• manicure and pedicure;
• beautician;
• solarium;
• massage;

High-quality equipment is chosen for such an institution, and professional cosmetics are purchased. Also, when designing the selected room, it is better to involve an experienced designer in the work.

The main clients are women from the affluent middle class. They strive to look beautiful and fashionable, according to their rank in society. However, their level of earnings does not yet allow visiting the VIP studio. Potential clients also include young people with wealthy parents who want to look beautiful.

Such a salon will be located in the business district of the city or a shopping center.

1. VIP-Style studio - premium salon

Such a salon is the embodiment of prestige and a privileged position in society. Therefore, it must meet the expectations of wealthy customers. This is facilitated by the expensive design environment of the room, professional equipment, branded cosmetics, as well as an extended list of services.

Service list:

• hairdressing services (from haircut to styling);
• manicure and pedicure masters;
• cosmetologists;
• SPA treatments;
• masseur;
• tanning studio with a wide range of services (solarium, self-tanning, etc.)
• the possibility of purchasing cosmetics;
• the presence of a coffee bar;

Premium salons focus on politicians, businessmen, officials and other people from the wealthy class.

The VIP salon should be located in an expensive hotel or a well-known spa center. The main thing is that it should be a bohemian area or the central part of the settlement.

The staff must have highly qualified and be awarded for participating in hairdressing competitions. It is best that these are specialists who have studied in European elite studios.

Here, as a rule, unique techniques are developed and used. Customers should also be given the opportunity to purchase skin and hair care products.

Often, when creating a premium-class establishment, in addition to cosmetology services, spa treatments are additionally provided. Therefore, it is necessary to deal with the registration of permits and the selection of the necessary specialists for this.

It is important to understand that the beauty industry is a very changeable thing. Therefore, errors are not allowed here. Clients who receive poor service will not return and will recommend to their friends to avoid your salon. Therefore, if a certain concept has been chosen, one should strictly adhere to it and not save on specialists and equipment.

Where to open a beauty salon

location - main factor success in any business. After all, no one wants to go to a beauty salon on the other side of the city and look for it among residential areas. When choosing a place, you should pay attention to:

• Density of residential areas in the selected area;
• The number of people passing through a business or shopping center;
• The presence of supermarkets nearby, metro stations and other densely populated infrastructure;
• The total number of workers in the business district of the city (must be at least 1,000 workers);
• Transport and walking accessibility of the chosen place;
• Convenient parking;
• Lack of competitive establishments nearby.

Appearance - this is not only the key to the success of any salon, but also the face of the salon and the owners.

• In the cabineconomy class this is the minimum requirement: clean doors and floor. A beautiful sign with the opening hours.
• In the middle class there should be a presentable sign that will be visible from everywhere, a banner with a list of services.
• past VIPsalon can't get through. It should be a discreet facade, a neat sign, the most emphasized brand status.

Also, sanitary requirements are put forward for the room where cosmetic services will be provided:

In addition, you need:

• A separate room or designated area for disinfection and sterilization of work tools. It must be equipped with a sink with hot and cold water;
• If several services are provided, such as massage, cosmetic procedures, solarium, tattooing, then they should be located in different rooms (offices);
• It is legally allowed to combine manicure or pedicure services in the office, if one workplace is organized for a manicure-pedicure master;
• The hairdressing salon should have a utility, auxiliary and household premises;
• If there are less than ten employees, then it is allowed to combine the lobby with a dressing room and a waiting room. In addition, you can combine a dressing room for staff with a room for eating.

It follows from this that for the arrangement of a small hairdressing salon, a room of 50 will be required, and for a VIP studio - from 100.

If a suitable premises has been found, then before signing a lease agreement, you should take care of coordinating activities with local authorities authorities, fire inspection and SES, otherwise you can simply spend money.

Advice! Under no circumstances should you settle for a short-term lease, as there is a pretty good chance that the owner will be able to find a client who will be willing to pay more. With the development of such a situation, expenses for relocation and new registration of permits will be incurred.

What services should be provided

Before opening, you need to take care of the purchase of equipment, but for this you need to know what services will be provided to customers.

Here is a possible list of services (depending on the type of salon, you can choose your list):

• Makeup;
• Haircuts and hairstyles (men's, women's, children's). Hair coloring and styling, lamination, curling, etc.;
• Epilation and depilation;
• Solarium;
• Peeling, massage, anti-couperose programs (facial care);
• Cosmetologist;
• SPA procedures and wellness programs (cedar barrel, mineral baths, salt cave, etc.);
• Tattoo, eyebrow correction;
• Piercing.

A more extended list may include:

• Department of body shaping;
• Sauna;
• Dermatocosmetology;
• Cabinet of laser medicine;
• Sport Club;
• Bar area (coffee, tea, oxygen cocktails);
• A shelf of related products.

Equipment and consumables

Salon

A small barbershop requires a minimum amount of equipment, namely:

• Armchair for the client;
• Mirror on the wall;
• Bedside table and a small shelf (to place tools);
• Boiler for heating water;
• Washing;
• Hair dryer.

Manufacturers producing cheap equipment for beauty salons:

1. Madison;
2. Image-Inventor.

Beauty saloon

A beauty salon, as a rule, provides an extended list of services and, in addition to the above equipment, it needs additional equipment.

For manicure:

• Specially equipped table;
• Comfortable armchairs for the master and the client;
• Special baths for hands;
• Autoclave for disinfection;
• UV lamp for drying manicure.

For cosmetic procedures:

• Special chair;
• Mirror equipped with lighting, with a place to store care products;
• Devices necessary for carrying out procedures;
• Refrigeration chamber for storing drugs;
• Tool cabinet;
• Sink with cold and hot water;
• Laundry basket.

VIP style studio

In addition to the above mandatory set, also:

• Solariums (horizontal and vertical);
• Air conditioning;
• Coffee tables;
• Reception table;
• Administration computer.

It is worth paying extra attention to solariums, because this is the most expensive purchase for a salon. It is recommended to choose from the following brands:

1. INFINITY;
2. Megasun;
3. ACTIVE;
4. Luxura.

Of the listed list, the cheapest and at the same time having sufficient functionality are Megasun tanning beds.

In general, the acquisition of an inexpensive vertical tanning bed will cost about 7 thousand dollars, and you will have to save 9 thousand dollars for a vertical one. In any case, two solariums are required for the full provision of services.

The most popular manufacturers of equipment for VIP studios are:

1. wind;
2. Yoko;
3. Germix;

It is worth noting that these companies produce expensive, but very high-quality equipment.

Consumable tools

Here is a minimal list of what will be needed to get started:

You will also need an autoclave to disinfect instruments.

Selection of specialists

Properly selected staff is half the success of the enterprise. This is the main rule for all beginner businessmen. In order to successfully launch a beauty salon project, you need to carefully approach the search for professional craftsmen. So, what specialists should be hired?

Salon

For a small establishment, two masters specializing in men's and women's haircuts and another manicure specialist will be enough. If the place was guessed, then later it will be possible to expand the existing staff and include an additional administrator and cleaning lady in it.

For the chosen concept, the staff must have completed courses in hairdressing and have at least some work experience. Students and young professionals are suitable for a hairdressing salon.

Beauty saloon

When choosing this option, care should be taken that the salary of the staff is very decent. You can also set a reward as a percentage of each served and satisfied customer. It is important that many talented specialists leave the salons not even because they are not realized, but because of the greed of their superiors. And the master will always be followed by his regular customers.

Hairdresser

As for the staff, it is worth remembering that the level of the beauty salon and its popularity are primarily influenced by the masters. Therefore, in order for the work to bring maximum efficiency, it is best to hire universal specialists who can do children's, women's and men's haircuts. Since the beauty salon is designed for the wealthy middle class, it is necessary to put forward requirements for hairdressers in the form of at least two years of work experience.

Only those specialists who can confirm their professionalism by having a diploma of relevant training should be hired.

Master of manicure and pedicure

And as a manicure or pedicure master, it is best to take a person who will also be able to provide a number of additional services such as nail extensions or painting them. His professionalism must be confirmed by appropriate certificates. It would be best to place them on the wall at the specialist's workplace - this will additionally place clients to the master. It is desirable that such a master have at least two years of experience.

beautician

Beautician must have medical education. This is due to the fact that target audience beauty salons are wealthy women who are very demanding of their staff. Quite often, there are cases when such ladies refuse a beautician, due to the fact that he graduated only from specialized courses. Also, a graduate will be able to provide more services.

Administrator

A friendly, educated and polite woman who is always neatly dressed. The administrator is the face of the salon, so make sure that she always has a haircut and manicure.

Other personnel

Cleaning lady, security guard, accountant and others service staff This is at the discretion of management.

VIP studio

Here it will be necessary to find professionals in their specialties, who have repeatedly been awarded prizes for participating in European and domestic competitions.

As a rule, clients of VIP studios are very demanding and if they make a mistake, they will never forgive it. Therefore, you should pay maximum attention to specialists.

• Salon administrator or manager;
• Hairdresser-stylist: male, female (children's), universal;
• Visagiste;
• Cosmetologist;
• Masseur;
• Accountant;
• Service staff: cleaning lady, security, master repairman.

It is worth noting that all candidates must have at least two or three years of work experience. The position of administrator must be treated with increased attention. Such a specialist must be sociable, focused on work, well versed in numbers. These qualities are important above all, since the administrator is the first person that potential customers meet and he also contributes to the opinion of visitors about the institution.

Ideally, when the owner of a beauty salon is a stylist or a hairdresser himself. Then it will not be difficult to check the skill of applicants at the interview.

recruitment mistakes

1. Lack of clear instructions. What seems elementary to you may not be the same for the staff. Compose detailed and maximally extended job descriptions, for each employee.
2. Search for employees among friends. This can make it difficult for you to continue your relationship. You should not hire relatives or friends for a position where you will require strict adherence to instructions.
3. Quick interview. Do not rush to quickly accept an employee.
   - Conduct an interview with presentations of the skills of the master: let the hairdresser cut your hair or do your styling.
   - Ask where the master studied, what kind of cosmetics he prefers to use in his work, etc.
   - Check the employee how he is in establishing contacts with clients: how much he talks, whether he knows how to keep up the conversation, how he offers services, whether he is too intrusive or rude, etc.
4. Don't judge by the cover. This is a continuation of the previous paragraph. Do not hire a person if he sympathizes with you. Evaluate objectively only professional qualities.
5. You yourself must use the services of a master. Think about whether you would trust this specialist? If so, feel free to hire him, if something is bothering you, it will also bother your customers.

How much does it cost to open a beauty salon

As a rule, this item is decisive in the business plan, since without being oriented in numbers, no one wants to invest their money in the project. Consider the average costs required for this activity according to the three concepts proposed above.

As you can see from the example, the difference in starting capital is significant. If you still feel unprepared for the constant effort to create and maintain a positive image, it is better not to immediately aim at a VIP studio.

It is worth noting that if you need to remake the premises from residential to non-residential (with the purchase of it), then the costs will increase several times. In Moscow, rental rates can also be doubled.

How to attract customers

Choosing a marketing strategy is probably the number one concern for salon owners as it can be quite difficult to initially choose right ways to attract clients. If you don't have enough visitors, then most likely you need to switch your promotion tactics.

Here are some great ideas to attract more clients in a beauty salon:

1. Enter a loyalty program. She can win your hearts potential clients. A loyalty program can be as simple as getting a haircut three times and getting a fourth free service. Rewarding customers with a points system or some other reward ensures that they come back again. We can put stamps on business cards or launch a bonus system of discounts on beauty salon cards.
2. Create social media pages and develop a website. Social media is a free and powerful advertising tool. Share your work on Facebook, Vkontakte, Instagram and Snapchat. Now almost every person is registered in the social. network and periodically visits it. As a result, active advertising can affect the number of customers.

Do you want to know the best social media approach for a beauty salon? is the launch of the competition. Any giveaway or contest can increase your customer base tenfold. If you are unsure, check out some of the most successful Facebook contests.

1. Create an e-booking opportunity. Perhaps the client prefers to fill in the information through the contact widget, rather than immediately calling. If you don't, a potential visitor may simply leave your site and never return.
2. . Free advice through a personal or corporate blog will always be appreciated by readers. This is a long-term strategy that offers ideas, feedback, or just advice. This is a proven approach to building new relationships.

While this approach takes time to create, it will help you establish yourself as an expert in your industry.

1. Collaborate with other salons. This is only possible if the partner establishment does not provide the same services as you. In such a situation, both parties will benefit from advertising each other.
2. Rewarding clients for referring acquaintances or friends. Why not give your customers a little bonus for free advertising and sending new visitors to the beauty salon? For example, they can be given a 50% discount or even a haircut for free. After all, a new regular customer will bring much more profit.
3. Make small gifts with samplers to your customers: shampoos, balms, etc.
4. Create a video demonstrating the provision of your services and put it on the site. By displaying a short, professional video on your website, you have the opportunity to engage potential customers before they even visit your establishment. This allows you to demonstrate the equipment that the staff owns and demonstrate all the services provided. This method will be very effective, as it acts as a passive advertisement.

To quickly launch and swing a beauty salon, you need to use the maximum opportunities for its promotion. Carefully study the market and your customers. Young people today learn everything from social networks, so focus on promoting your business there. And leave word of mouth for middle-aged people.

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