Today, Russians operate predominantly used vehicles that need regular repairs. As a rule, it is carried out in specialized workshops. Detailed business plan car service center will help an entrepreneur open his own business, calculate expenses and incomes, performance indicators and determine the approximate opening time.

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Business Relevance

The business idea of ​​opening a car service is promising, since the vast majority of car owners prefer to use the services of organizations that carry out their repair and maintenance. People who buy a new car often turn to private workshops, and not to an authorized dealer. To a greater extent, this is due to the fact that the service centers of car dealerships have unreasonably high price tags.

Kinds

Car services are of several types:

1. Repair services provided by individual craftsmen. Car maintenance takes place in a garage or in a private house. There are a huge number of such specialists and their services for the consumer will be the least expensive. The quality of the work performed will not always be high, due to the lack of necessary conditions to perform a number of operations and the necessary equipment.
2. Single car service. This is the most popular market segment. Main advantage this format business is an ideal combination of service price and quality. As a result, the demand for their services is quite high.
3. Specialized car services. Such establishments work with a focus on a specific brand of vehicle, which significantly reduces the number of their customers. The services provided are characterized high quality and focused on a clear target group of motorists. The cost of the work performed is approximately 25 percent higher than that of single car services. Authorized repair shops are usually owned by car manufacturers or major authorized dealers.
4. Network service stations. They have a branch network in certain regions or cover the entire territory of the country. At the moment, network auto repair shops are not very common in Russia. The most famous are: “White Service”, “On Wheels. RU", "Bosch Auto Service", "Fit automaster", "TRAK CENTER", "Tuning & Service".
5. Ready-made franchise business. You can take advantage of a franchise offer from FitService, BoschService or Wilgud.

The first two options for organizing a service require a smaller initial investment. However, they are experiencing serious competition from larger market players. This problem is especially acute in large cities.

Choice of field of activity

The scope of activity of a car service may affect the repair of:

• motorcycle technology;
• passenger cars;
• minibuses;
• trucks up to 30 tons;
• agricultural machinery.

The entrepreneur will have to decide on the repair of which cars the service will specialize in. These can be vehicles from foreign manufacturers, domestic or both. According to statistics, the probability of breakdown of both types of machines is approximately the same.

Additional services

The main and additional areas of work of a car service:

• carwash;
• diagnostics;
• refueling and lubricating types of work;
• installation of alarms and other protective systems;
• repair of the motor, gearbox, power windows, bodywork, battery;
• tuning;
• clutch adjustment;
• car glass installation, tinting;
• painting;
• welding work;
• installation and dismantling of vehicle units;
• troubleshooting in steering;
• installation of musical equipment;
• balancing, tire fitting and wheel alignment.

Covering one hundred percent of services in one workshop is almost impossible and irrational. Service owners advise at the initial stage of establishing a business to take several areas of activity as a basis and not get hung up on a particular brand of car. In most cases, the highest profits are received by those car services that have chosen a narrow specialization, compared with station wagons.

Market analysis and target audience

After analyzing the market, several trends can be identified:

1. There are more than 50 thousand companies in Russia that provide services for the maintenance and repair of machines.
2. Most of the Russian market (65%) is occupied by authorized services, followed by network, single and self-employed entrepreneurs have the smallest share (10%).
3. According to Avstostat estimates, the vast majority of car repair shops are highly specialized enterprises (58%). Mostly these are tuning studios, car washes, body repair stations, engine repairs, electricians, etc.
4. The growth in demand for car service is confirmed by statistics. In 2012, the market capacity was about 300 billion rubles, and in 2016 the milestone of 500 billion rubles was overcome. Demand is growing even in conditions economic crisis, it is more profitable for consumers to fix an old car rather than buy a new one.
5. The target audience is predominantly car owners. Vehicle. However, the business can be focused on the repair of trucks and large special equipment. Approximately 60% of consumers are men between the ages of 18 and 60.
6. The target audience for which the workshop will be oriented depends on its specialization.

Competitive advantages

The strengths of the opened car repair shop should be the following points:

• high quality of services provided;
• operational diagnostics and repair;
• availability of specialized equipment;
• attractive pricing policy;
• providing a guarantee for the work performed;
• the possibility of ordering auto parts through the service;
• high qualification of masters;
• performance of narrow-profile work;
• advanced training of key workers;
• respectful and friendly attitude towards customers;
• providing the client with the possibility of personal presence during car repair or waiting for the completion of operations performed in a specially equipped room;
• pre-registration.

Step-by-step instructions for starting a business

To properly organize a profitable auto technical center, you must perform the following sequence of actions:

1. We carry out market analysis.
2. We determine the business format and the range of services provided.
3. We develop a detailed business plan.
4. We open a company.
5. We choose a room or place for its construction.
6. In the case of a lease, we conclude a long-term lease of premises or land.
7. We repair the premises, if necessary, we carry out redevelopment.
8. We buy equipment, inventory and consumables.
9. We select staff.
10. We carry out activities to promote the service.

Business registration

For a workshop created "in the garage", suitable organizational form individual entrepreneur. And for a single, network or authorized service - the LLC form.

For the work of the company in the field of providing services for the diagnosis and repair of vehicles, the sale of spare parts, during registration, the following codes activities:

• 50.2 - "Maintenance and repair of vehicles";
• 50.3 - "Trade in automotive parts, assemblies and accessories";
• 52.1 - " Retail in non-specialized stores;
• 50.20.3 - "Provision of other types of vehicle maintenance services."

To open a service station from scratch, you must apply to tax office the following package of documents:

• statement;
• company registration certificate;
• documents confirming the compliance of the premises with fire and sanitary standards;
• contract for the provision of heating, water supply and garbage disposal services;
• a lease agreement for premises or a document confirming the entrepreneur's ownership of it;
• a document confirming the compliance of the services provided with current standards;
• The next step is for the company to register off-budget funds and statistical bodies;

Room and location

Service space requirements:

• availability of central water supply;
• availability of central sewerage;
• distance from residential buildings and reservoirs - at least 50 meters;
• availability of electricity and heating;
• viewing hole or the possibility of its arrangement (otherwise, the purchase of lifting equipment will be required);
• the area is calculated based on the standard: 5 square meters per worker (excluding space for equipment);
• appearance;
• availability of parking.

To open the most profitable and functional service, it is better to build the building yourself. In this case, the entrepreneur will have to find a suitable land plot that can be rented or bought. The latter option is more preferable, since in this case you can be sure that the landlord will not drive the entrepreneur out of the area.

Requirements for the location of the auto repair shop:

• convenient access roads;
• high permeability;
• the presence of a gas station nearby, a garage cooperative, a highway, a car wash;
• lack of direct competitors nearby.

The profitability of the business largely depends on the competent choice of the location of the car service station.

The area of ​​the building of a full-fledged car service is divided into the following zones:

• reception;
• room for customers to wait for their cars;
• bathroom for clients;
• office rooms;
• workshops for maintenance, diagnostics and repair;
• car wash area
• tire fitting area;
• tool warehouse;
• warehouse of spare parts;
• staff room (with shower and toilet).

Supplier selection

The activity of a vehicle service station is associated with the replacement of old parts and assemblies with new ones. Most services sell them, so the entrepreneur must carefully consider the process of choosing a reliable supplier of spare parts. They are pretty easy to find online. The use of specialized Internet services will save time on finding the required object and protect against the provision of irrelevant data.

Key criteria for choosing a supplier of automotive spare parts:

• price;
• delivery time;
• product quality;
• reputation of the supplier;
• range.

Necessary equipment and furniture

Depending on the range of work performed by the auto repair shop, its equipment depends.

To succeed, at the initial stage of organizing a car service, you will need to invest from two to five million rubles. A well-equipped workshop inspires more trust among customers.

Required repair equipment:

Necessary office equipment, intangible assets and promotional materials:

Necessary furniture:

Lift for cars - 250,000 rubles Spray booth - 500,000 rubles Tire fitting equipment - 250,000 rubles Oil collection unit - 20,000 rubles Oil dispensing unit - 35,000 rubles Welding machine– 20 000 rubles

Video review modern equipment to equip a car service. Filmed by the Tandem + channel, Car service equipment.

Staff

The staff of a full-fledged car service includes the following specialists:

• director;
• account Manager;
• Auto Mechanic;
• electrician;
• welder;
• painter;
• locksmith;
• a person engaged in tire fitting;
• bodybuilder;
• receptionist;
• several people engaged in car washing;
• cleaning woman.

In a small auto repair shop, it is better to hire universal workers who can perform various jobs for enough good level. The functions of an accountant can be performed by the entrepreneur himself or by a specialized firm.

Promotion and advertising

For auto repair shop the best advertisement is word of mouth marketing. It is an informal way of conveying verbal information about a service's service between consumers. But in order for this method of promotion to work, it is necessary to promote the business and build a good reputation.

An entrepreneur can monitor the wishes and preferences of consumers. And on the basis of the information received, try to improve and improve the work of the service.

It is also necessary to constantly monitor your competitors according to the following criteria:

• service quality;
• the range of services provided;
• prices;
• advantages and disadvantages.

• banner;
• signboard;
• stretching;
• portable advertising structure;
• stand.

In addition, to promote the service, you should use:

• Internet space;
• radio;
• newspapers;
• magazines;
• flyer;
• leaflets.

On the Internet, a corporate website should be created, pages in social networks and run your own YouTube channel.

To turn one-time customers into regular customers, you should introduce a loyalty program that provides discounts:

• for future repairs
• when applying on a birthday;
• free car wash
• bonus system, etc.

Key factors for customer retention:

• modern equipment;
• operational performance of work, on time;
• high quality;
• attentive attitude towards customers.

Checks

Private car service is controlled by:

• Federal Tax Service (once a year);
• the fire service;
• environmental service (twice a year);
• local administration (in case of lease of municipal land);
• Police.

The service can be located on a municipal property, or it can have city-owned land adjacent to the workshop building. Thus, the administration has the right to exercise control over this site and conduct inspections.

The Ecology Service checks:

• how waste is disposed of;
• how used fuels and lubricants are stored;
• cleanliness of clothes for locksmiths;
• the presence of oil stains on the floor, etc.

Financial plan

All items of expenditure should be taken into account and their cost should be determined as accurately as possible. Samples with calculations can be found and downloaded free of charge on the Internet.

A car service business plan includes the following costs for organizing your business.

The initial investment in the vehicle repair business will be about 4 million rubles. This example of start-up costs is designed for the organization of a medium-sized car service.

Regular investments

Monthly car repair expenses.

Approximate opening times

It will take about five months to open a car repair station, provided that the premises are rented. In the case of construction, the opening date of the service will be delayed by about a year.

Decision organizational issues will take about three months, including:

• company registration;
• selection of premises and conclusion of a lease agreement;
• preparation of the project of the premises;
• obtaining permits from regulatory authorities.

While deciding organizational issues, you should simultaneously do the preparation of the room.

Including:

• building renovation;
• ordering and installation of equipment;
• hiring employees;
• purchase of consumables, inventory, tools, furniture and office equipment.

Marketing activities should begin two months before the date of the proposed opening of the service.

Advantages and disadvantages

Strengths of the auto repair business:

• stable and high demand;
• promising market;
• high profitability;
• a wide range of service areas.

Weaknesses of the auto repair business:

• high competition;
• to get started, you need a serious start-up capital;
• paperwork during registration;
• numerous checks.

Risks and payback

The main risks affecting operating activities workshop:

• the risk of hiring low-skilled personnel;
• risk of loss professional specialists due to their departure to work for competitors;
• increased competition from large networks having great financial opportunities and aimed at the same target audience;
• a decrease in demand due to a decrease in incomes of the population.

Due to the large initial investment, their payback will take about three years. The actual return on investment depends on the accuracy of planning and implementation of business project activities.

Every day the number of motorists is steadily growing both in large cities and in small settlements. Many of them are busy people who do not like to spend their free time on self repair machine, even if it is simply necessary. For this reason, many drivers are willing to pay any money for service maintenance car. So why not make money on it? How to open a car service from scratch? What business plan format should I use?

The idea of ​​opening a service station is very relevant and promising, if it is carried out correctly. To do this, it is best to use a car service business plan with calculations, which we will consider today.

Service sector

At the moment, the car park in Russia has tripled, which has led to an expansion of the structure of the car service market. At the moment it includes:

Private repair services. There are now a huge number of such individual masters; their services are the cheapest, but not always the highest quality.

Single car service. One of the most popular segments of the market, advertising itself due to the ideal combination of "price-quality".

Specialized car services. They work with a certain brand of car, which greatly reduces the number of potential clients, but highlights a clear target audience.

Depending on your capabilities, personal goals and market conditions, you need to choose one of these segments for work.

If commercial transportation is very popular in your city, then it is reasonable to use a business plan for a cargo car service with calculations, an example of which will help determine the average investment.

Private and solo car services are more profitable in terms of initial costs, but their payback may suffer due to serious competition from more big companies. Particularly acute this problem felt in big cities.

Network service stations are best opened in places where there is no popular brand in this area. Here, the main costs will go to advertising promotion of the brand.

The franchise car service is advertised by itself, but for this the owner of the network imposes certain requirements on the businessman, ranging from maintaining a certain appearance office, ending with the tactics of selecting each employee. In this case, the business plan (sample with calculations) of a car service may change, since investments in advertising are reduced here.

Analysis of the market situation

A new car service has a good chance of success if it correctly assesses the environment in which it will have to work. In order to choose the right direction of activity, possible specification and geographical location, it is necessary to analyze the market situation, without which the business plan (example with calculations) of a car service will not be relevant.

To begin with, it is worth objectively assessing the number of your competitors, the range of services they provide, their cost and target audience. If you feel that your service station will not be able to win against the background of neighboring bus stations, you better choose a different specialization, there are a number of jobs that you will perform at a higher level or at a lower price, or focus on a particular brand of car that you want to service.

Having learned all the weaknesses of competitors, you can safely use the business plan (example with calculations) of a car service for your own purposes. An approximate calculation of investments will help you navigate the possibility of organizing such a business.

Services provided

The business plan of a car service with calculations, the example of which we are considering, is designed to provide a wide range of services: overhaul of the main components of the car, diagnostics and repair of the electrical part, body and locksmith work, tire fitting, painting and much more. As additional services it is worth considering work on the selection and installation of acoustics, alarms, gas equipment, airbrushing, vinyl application, interior upholstery, etc.

The most profitable from this list are repair work with gearbox, engine, clutch, steering gear. It brings less income, however, it is simply impossible to refuse it.

It is best for workshops to choose a narrow specialization, which will reduce the cost of maintaining the business. However, this tactic can greatly reduce the number of potential customers.

room

Once you have decided on a direction commercial activities, you need to choose the room in which you will carry it out. At the moment, rent or construction is available for a businessman.

The latter option is used extremely rarely, since it requires the execution of additional agreements with the local administration, waiting for the decision of the commissions and then buying out the rights to rent. Thus, it turns out that the construction itself requires an investment of 600-900 thousand rubles, and the lease of a land plot - about 200 thousand rubles a year for 7-9 acres.

It is cheaper to rent a space, but it is difficult to find a suitable option, since many of them either do not meet the requirements of a businessman or do not comply with fire regulations. If you're lucky, you can rent the required area for service stations for 200-300 thousand per month.

In all cases, the business plan (example with calculations) of a car service should take into account the future size of the workshops and the required area for the tire fitting and electronics departments.

Equipment

In the resulting room, there will be nothing but bare walls, so the next step is the selection of equipment. The main expenses here are spent on diagnostics (90-150 thousand rubles), workbenches (from 20 thousand rubles), a lift (90-120 thousand rubles), large tools (from 140 thousand rubles). Also, do not forget that small tools are also required for work: hammers, vise, side cutters, etc., which can take up to 30 thousand rubles.

In fact, the car service business plan with calculations, the example of which is given here, includes the standard characteristics of the service station, which can be improved by investing more impressive amounts.

Staff

Not only the quality of work and the number of customers, but also the image of the company itself depends on who will work at the service station. Therefore, the choice of personnel should be considered carefully. For a small car service, 2-3 masters, a manager and a customer service specialist are enough. Thus, for a staff of 5 people, the average salary is from 100 to 150 thousand rubles. This amount should also be included in the initial expenses, since at the beginning the business may not bring the desired income.

If the service station will carry a different focus, then the staff should be expanded. So, a business plan for a cargo car service requires at least 10-15 people.

Legislation

The law requires a clear implementation of the prescription regarding the service station. Thus, the operation of a car service should be coordinated with the fire service, traffic police and sanitary and epidemiological supervision. The room in which the work is carried out must be connected to the central sewerage system and located no closer than 50 meters from residential buildings.

Particular attention must be paid to labor protection. The service station is a place of increased danger, therefore, compliance with labor code, namely the chapters on personnel safety, is required very strictly. It is in the interests of the businessman himself to follow the rules fire safety, do not reduce the area of ​​​​the premises in order to save money, introduce rules for the storage of combustible substances, provide employees with uniforms and protective equipment.

Advertising

If the service station does not operate under the wing of a franchise, then it is worth highlighting a separate chapter on advertising in the expense item. Promotion methods include advertisements in newspapers and magazines, distribution of informational flyers, outdoor advertising on banners and in transport, advertising on TV and radio, website design and promotion. Such a complex set can cost 400 thousand rubles. However, in a small service station, you can meet 50-100 thousand rubles a month. Then the costs will gradually decrease, as their own will appear and the so-called "word of mouth" will be launched.

Final count

For those who are thinking about how to open a car service, it is better to use a business plan as a recommendation. Constant changes in the exchange rate, economic events, increased competition can affect the amount of investment required to open a business. At the moment, this is the reality.

The business plan (example with calculations) of a car service includes the following expense items:

1. Initial expenses:

purchase and installation of specialized equipment - 1.5 million rubles;

coordination with other authorities - 50 thousand rubles.

rent of premises - 200 thousand rubles;

salary for employees - 15 thousand rubles.

consumables - 100 thousand rubles.

So, investments in the first month of work will be about two million rubles. If done correctly, the monthly revenue of a service station can exceed 600 thousand rubles, of which about 200 thousand rubles is net profit.

Thus, I was able to answer the question of how to open a car service, even of an exemplary nature.

Opening a car repair shop is a great business idea for those who are not indifferent to cars. By starting such a business, you can successfully combine doing what you love and making a decent profit.

In every city there are a sufficient number of car owners, and all of them sometimes need the services provided by a service station or service station for short.

Here you can download a ready-made sample of a car service business plan for free.

How to open a car service

This can only be done by a person who understands the repair of cars. A business will not be successful if you simply hire knowledgeable people and organize their work. If you don't understand anything about maintenance cars, then it will be easy to deceive you, and your employees will start doing it.
A car service is engaged in the maintenance of cars and motorcycles. It is worth opening such a business in different ways. Each region has its own prices for renting premises, the cost of equipment, and so on. On average, it will take about 40 thousand dollars to open a small auto repair shop for 2-3 cars.

What do you need to open?

You need to register as an individual entrepreneur or entity(You can choose the registration form yourself, based on what kind of turnover is planned) and go through the entire documentation procedure.

To register a maintenance station, a number of documents are submitted to the transport inspectorate: an application; charter; space lease agreement; certificate from the sanitary and epidemiological station; certificate from the fire inspectorate; certificate of conformity to standards; a document confirming the appointment of the chief safety officer. You will need to register with the tax office.

Workshop services

The wider the range of services that you provide, the more customers you can find. Minimum list of service stations:

1. Car body repair.
2. Car maintenance.
3. Sale and installation of individual spare parts (new and used).
4. Sale and installation of car accessories.
5. Pre-sale preparation of cars.

Here are common name services. More specifically, car services are engaged in such works as, for example, repair of engines, gearboxes of the brake system (this is one of the most profitable services), replacement of the steering gear and clutch, tuning, window tinting, xenon installation, painting.

One of the most common services that customers will request more often is the preparation of a car for sale. This is a whole complex aimed at giving the car a “marketable” look - eliminating defects, shortcomings in the operation of the car, possibly replacing some parts.

Another service at the TO station can be a car wash. It can be a separate paid service and a forced measure (for example, washing parts and assemblies before repair).

Tip: if you are limited in finances and are interested in making a quick profit, at the very beginning of the business, concentrate the work of a car service center around: tire fitting, painting, body repair, car wash, as they are more cost-effective.

Selection of premises for service stations

You need to take this seriously. Choosing the wrong one can negatively affect the organization of your activities. In accordance with the standards of the sanitary and epidemiological station, it is impossible to open a car repair shop in residential buildings. The service center will include the following facilities:

1. administrative (offices for managers, a medical center, a place for lunch);
2. sanitary facilities (shower, toilet, utility room);
3. production (for technological operations);
4. warehouse (for storing parts, materials, liquids, tires);
5. outdoor (parking spaces).

The size of the room in which the auto repair shop will be organized varies. It all depends on the number of jobs. Optimally - this is a car service for 5-10 posts. It is best to create a car repair shop near major highways, gas stations, garage arrays.

Equipment

To open a car service, you need the following equipment:
Two post and four post lifts.
Camber adjustment stand.
Air compressor.
Centralized extraction.
Diagnostic scanner (for foreign cars).
Transmission stand.
Traverses, jacks.
Filter equipment.
Tire fitting equipment (machines, compressors).
Sets of tools for each working post (wrenches, screwdrivers, hammers, screwdrivers, vise, bushings, flashlights).
Consumables (oils, lubricants, nickel, gum, weights).

Staff

Car service workers are locksmiths and acceptance masters. Finding professionals will be difficult. You can go in several ways: offer a higher wages specialists already working at other service stations, or hire interns and train them on their own. The second option is more profitable financially, but very long.

Suppliers of spare parts and parts

There are special exhibitions, visiting which you can establish contacts with suppliers and agree on mutually beneficial terms of cooperation. It is recommended to purchase parts with a margin, but taking into account seasonal fluctuations in demand.

To stand out from many other similar firms, to be remembered by customers, do a bright sign and order uniforms with the company logo for all staff.

The profitability of the business is about 30%, and it pays off in 2-3 years with good organization.

In Russia, as well as in other countries, the number of cars is increasing every year. Due to this pattern, the number of motorists who have to contact service stations (car service stations) from time to time is constantly growing. Therefore, it is logical to conclude that the demand for car services is steadily increasing.

Entrepreneurial people who notice these trends decide to open their own car maintenance business. Businessmen are especially attracted by the reality of obtaining stable profits.

At the same time, it is worth considering the high level of competition, so the quality of the services provided should be high.

Service station business plan: what you need to open from scratch

A well-thought-out business plan will help open a car service the best way.

To open a service station from scratch, you will need to bring the following documents to the Tax Service:

1. Appropriate application form.
2. Permits from the fire and sanitary services.
3. Contract for the provision of heating and water supply.
4. A document confirming the status of the owner of the property or the right to rent it.
5. A document certifying the compliance of the services provided with the standards.

After registration with the tax authority, you should be registered with special extra-budgetary funds.

Entrepreneurial activity must be registered as required by law.

For example, if work is done in a garage, then it is better to open an individual entrepreneur, but when it comes to the services of a general workshop, an LLC is suitable.

Even a newly opened car service can become famous. In cities, there is a problem with the speed of delivery of technical services, so success will depend on the speed of work.

In addition, it is very useful to analyze the activities of competitors located in the immediate vicinity of your service station. For example, consider factors such as cost and scope of services, as well as what target audience their business is focused on.

Based on these data, you can find your place in repair business, and hit the weak points of competitors.

Types of service stations

The scope of maintenance and repair of cars depends on the number of motorists in our state. Literally over the past 10 years, the total Russian vehicle fleet has increased at least 3 times.

Thanks to the development of the car service market, the following types are now distinguished:

1. Single stations, which in most cases have not received official accreditation.
   At the same time, their services are in great demand among motorists due to low prices, while authorized service stations provide services that cost about 25% more.
2. Authorized repair services work only on a specific brand of car.
   Typically, auto manufacturers themselves own this business, or large official dealers play this role.
3. Network service stations have their branches in certain regions or throughout the country.
   This part of the service market needs to be developed.
4. Skilled entrepreneurs who work individually and are also known as craftsmen.

Each market share has its own competitive characteristics and is in different demand for services. It is important to correctly approach the choice of the type of enterprise to be opened, taking into account the list and prices of services of surrounding car services, as well as their number.

Services provided by service stations

First of all, it is worth designating in the business plan the maximum possible number of works and services provided, in other words, the range of services should be wide.

The most profitable types of services:

1. Gearbox repair.
2. Clutch adjustment.
3. Engine repair.
4. Replacement of machine parts.

Services that bring little profit:

1. Repair work related to the brake system.
2. Locksmith and adjustment types of work.

In practice, it became obvious that SRT narrow specialization make more profit than general car services. We are talking, for example, about a service for a particular brand of car, about tuning, installing xenon, and about other types of work.

Location selection

A competent approach to choosing the location of service stations plays a significant role in the profitability of this business. Since car maintenance can bring at least 30% of the profit, then businessmen should approach the issue of choosing a place for a car service seriously and thoughtfully, because the amount of profit and the competitiveness of the establishment will depend on this.

Before choosing a location, consider the following factors:

1. The place must comply with sanitary rules, for example, the distance between a car service and residential buildings must be at least 50 meters, and there should not be water bodies near this building.
2. It is better to place the object where it can attract the attention of the maximum number of potential customers, for example, densely populated residential areas of cities, places near gas stations and major highways are suitable.

It would be useful to do an analysis of the nearest competitors. It is worth considering that large service stations located nearby will complicate your work, as competition will play against the newly opened car service.

Requirements for the premises

The recommended building area for the maintenance of passenger cars is on average 700 m², while the smallest allowable area (suitable for a narrow-focused service station) is 300 m². It is also worth considering that the equipment also takes up a lot of space, and the standard working area of ​​​​each repair worker should be at least 5 m².

Most customers will turn to the service station, which provides a wide range of services. If you organize the provision of additional services for motorists, then the profit will grow.

If there is only a site for a car service in convenient location cities, then you can quickly (in 1-2 months) build a ready-made car service station from sandwich panels for several cars. Such structures benefit not only in terms of construction time, but also in terms of the cost of materials.

Using a large structure, it would be beneficial to engage in additional service, for example:

• directly service station;
• tire fitting;
• car wash;
• diagnostics;
• replacement and adjustment of wheels;
• compressor.

It is good if the building is equipped with a recreation area, where the client will wait in comfortable conditions and then wants to contact this car service more than once. At the same time, motorists always pay attention to the quality of the work performed.

Also, a place should be given office space, well, in the workshops, considerable space will be required for working equipment and other equipment.

We offer you to watch a video clip, where they will tell you in detail how to open a car service from scratch.

Selection and purchase of equipment

Technical equipment is usually purchased in accordance with the specifics of the services provided. In the business plan, the following service areas should be identified as key: engine repair, painting the car or its parts, balancing, tire fitting, diagnostic and electrical procedures.

If the service station will provide a wide range of services, then you will need to purchase:

1. lifting devices.
2. hydraulics.
3. Paint booths.
4. Welding equipment.
5. Technique for diagnostics.
6. Required tools.
7. Body straightening berths./li>
8. Equipment for all types of work in the field of tire fitting.
9. Carts and presses.
10. Oil shooting equipment.

Also, do not miss the following:

• execution and registration;
• Supplies;
• advertising expenses;
• staff salaries;
• utility bills;
• rental fees.

Since prices and manufacturers in each region of the Russian Federation are different, and it is impossible to take into account all circumstances this business, in a business plan it is impossible to accurately calculate all purchases and expenses. But at the initial stage, you will need to invest from 2.5 to 5 million rubles.

At the same time, the monthly revenue will be about 500 thousand rubles, and the profit - 75 thousand rubles.

Recruitment

The speed of business development depends on the skill level of employees, on the quality characteristics of their work, as well as on polite treatment of customers. It is recommended that before hiring a new person to give him a practical task.

Based on how the master does the job, it will be easy to see if he is a specialist.

For the smooth operation of a car service, the following specialists are needed:

1. Auto mechanics.
2. Electricians.
3. Welders.
4. Painters.
5. Locksmiths.
6. Tire fitters.
7. Bodybuilders.
8. Reception manager.
9. Guards.
10. Accountant.

The staff should be staffed so that the number of specialists corresponds to the scope of work, the size of the car service and the range of services.

Keep in mind that the work of professionals will always be in demand even in big cities. Therefore, you should not offend a person with “golden hands” with a low salary.

Such a mistake by the owner of the service station can lead to the fact that he will be hired in another car service on more favorable terms.

Parts Suppliers

A practical and convenient option for cooperation with auto parts suppliers is the use of Internet services that help to quickly obtain information from the warehouse. There are programs that extract data on the cost and availability of goods from the warehouses of different suppliers.

The client will have to wait only a couple of minutes before receiving the information of interest to him upon request and placing an order.

These services:

• reduce the time to search for spare parts;
• reduce the number of errors associated with the human factor;
• protect against providing outdated information.

So, if the supplier has his own web service, then it will be easy to cooperate with him. It is important to pay attention to the quality of the parts, and to the country in which they are produced.

Besides low price one or another spare part indicates that it is made of low-quality material.

Business setup and advertising costs

We will talk about the average expenses in the territory of the Russian Federation, since real numbers will be smaller or larger.

So, the costs of organizing a business (all prices in dollars):

• • car service with a small area - 30 - 60 thousand;
  • company - about 100 thousand;
  • tire fitting - 10 thousand;

• washing equipment - 7 thousand;
• anti-corrosion service - 3.5 thousand;
• painting department - 4 thousand;
• body department - 8 thousand;
• rent;
• workers' wages;
• other expenses.

Please note that you will have to pay from 100 to 200 thousand rubles for renting land. The car service building project will cost about 400 thousand rubles. A complete set of equipment costs 5 million rubles.

Revenue and business profitability

The amount of revenue depends on the location of the service station, the level of development of the organization, the number of customers. Even during the autumn-winter period, when the number of those who need maintenance becomes much smaller, working with regular customers at any time of the year will be pleasant and profitable.

Customers especially like to contact those stations that provide discount systems and bonus rewards.

Let's calculate some types of income (approximately):

1. Tire service - 50 thousand rubles.
2. Testing of car electronics - 2.3 thousand rubles.
3. Replacing the brakes (discs) costs 2.8 thousand rubles, per axle - 1500 rubles.
4. Clutch replacement - 5.8 thousand rubles.
5. Replacement of bearings - 2.5 thousand rubles.
6. Replacement of spark plugs - 1.5 thousand rubles.
7. An oil change costs 1.2 thousand rubles.

If the service station provides a wide range of services, then it will be able to bring an average of 280 thousand rubles a month.

It is desirable that the enterprise brings at least 30% of the profit, then its activities can be called profitable. Invested funds can pay off in 3-5 years if you work only on a day shift.

If a large car service operates in an organized manner, then in a year it will bring from 7 to 10 million rubles. If the car service is small, then its annual profit will be about 3.5 million rubles.

About business secrets and solving possible problems

If a car service starts its activity, let's say, from scratch, then you need to focus on those services that are the most profitable (body repair, paint work, car wash, tire fitting), otherwise the problem of low profitability of the service station will be created.

In order for the enterprise to bring maximum income, it is necessary to reduce costs and increase the number of regular customers.

These steps can be achieved by:

• reducing the cost of technical equipment;
• reducing advertising costs;
• attracting regular customers;
• providing a wider range of repair services;
• reduction in rent.

It happens that the purchase of certain parts can be a problematic exercise, in order to avoid unnecessary problems, the owner is advised to establish relationships with reliable suppliers and order parts in advance, taking into account seasonal changes in demand for spare parts. It is better to make a purchase so that the spare parts that are always in demand are available.

Buying a ready-made car service

A businessman can buy a ready-made car service for an average of 60 thousand dollars.

This is how you can bypass the stage of promotion and organization of a business, which requires big investments time, effort and material resources.

Before you buy a service station, you need to pay attention to the following factors:

1. Level business relations with parts suppliers.
2. Experience and professional skills of the work team.
3. The duration of the lease agreements concluded with the owner of the building, and the possibility of its extension.
4. Qualitative characteristics of tools and equipment.
5. Whether the location of the car service is convenient for motorists.

If all these components of the business function successfully, then the purchase of a service station will bring benefits. If at least one of these areas has to be changed, then such a purchase will cause additional costs, there will be a need for organizational measures, and a lot of precious time will be lost.

Therefore, one should not underestimate the presence and influence of the above pitfalls before buying a car service, otherwise the business may become unprofitable, and the money will already be paid.

findings

Before investing in opening or building a car service, it is worth considering the following factors:

• a well-written business plan will help to properly organize a business and assess financial risks;
• the quality and speed of work performance depends on the quality of the car service equipment;
• it is better to hire only experienced specialists;
• attracting regular customers is the key to the development of the enterprise;
• reducing costs and expenses will help to better allocate funds and increase the profitability of the workshop.

You can learn more about creating a business plan for a service station from the video.

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