Many entrepreneurs who associate their activities with the sale of shoes claim that better business do not invent. People buy these things all the time, much more often than clothes. Shoes wear out faster and the next purchase is often more necessary than the usual replenishment of the wardrobe. And if real fashionistas become regular customers, then a stable income for the entrepreneur is provided. Women never think that they have enough of these wardrobe items. We will talk about how to open a profitable shoe store today.

Step by step plan to open a shoe store

The key point in running any business related to trade is the choice of a reliable supplier. The terms of cooperation should provide:

• The quality of the delivered goods;
• Stability and constancy;
• Small wholesale deliveries.

This stage of business organization requires special attention when working with Chinese suppliers. Cheap women's, men's and children's shoes from China today are in great demand among buyers. It is aimed mainly at middle-income buyers and is available to the majority of the population.

Choose a place

You can open a store with goods from China almost anywhere with good traffic, where retail space is provided:

1. Pavilion at the city clothing market;
2. Boutique in mall;
3. Independent shop in a separate non-residential premises.

Each of these options implies a certain amount of funds that must be paid for rent. Experts do not advise investing in the first option, even if the sale promises to be high. clothing markets like trading platforms, are gradually becoming obsolete. The second two ways to open a store deserve more attention, but also a different amount of money. However, a civilized organization of a retail outlet selling shoes from China will quickly bear fruit. The population has already learned to appreciate the comfort and convenience in stores.

We select the assortment

To open a store, you need to choose the right assortment. Experienced entrepreneurs are advised to adhere to the following rules:

1. Choose for the purchase of models that you yourself will never wear;
2. Price and quality do not always justify each other;
3. Men's assortment of products from China is better to choose from genuine leather, and women's - from leatherette.

The last statement has been verified by experience. Women do not like to wear the same shoes from China for several seasons in a row. They prefer cheaper products in order to change them more often.

The average buyer who comes to the store may initially set himself the goal of buying one good leather product, but in practice he often buys two or three pairs of leatherette shoes from China for the same money. This fact in no way indicates that the product is of poor quality. On the contrary, if the material of the product is a substitute for genuine leather, then buyers place increased demands on the quality of seams, soles and accessories. The task of the entrepreneur is to open a store that satisfies the tastes and desires of the consumer, and this can only be done if there are reliable and honest suppliers.

How much can you earn selling shoes at retail

Before starting activities, you need to make some calculations, which can be called economic. It is best, of course, to draw up a business plan, but if an entrepreneur does not have such an opportunity, then it is imperative to calculate the break-even point for your store. We will give the simplest calculation to help you navigate the prices of goods from China and the margins that the sale of such goods guarantees.

So, in a box there are usually from 6 to 8 pairs of shoes of the same model of the entire size range. Let's assume that in a conditional package there are 6 pairs, costing 400 rubles. If you set the margin at 100%, then with the sale of the third pair of products, the entrepreneur will already return the cost of the entire box. Subsequent sales will generate net income. One pair that remains unclaimed can be sold for a promotion, while reducing the markup to 50%. In total, the income from one box is 2200 rubles. We should not forget that from this amount it will be necessary to pay the rent of the premises and taxes. After deducting these expenses, you get the net profit. Usually it is used to purchase a new batch of goods.

The key to the success of a store that sells goods from China is the constant updating of the assortment. With the money earned, it is better to buy several new models. It should be noted that even with a 100% margin, shoes still remain affordable for most buyers. You can start a business with a very small amount, just in this case, it will take more time to get a stable profit, which you can no longer invest in a product, but use it for your needs.

About what a novice entrepreneur who wants to open shoe shop and will be discussed in this article.

At the time of starting work, you must have the following documents:

• certificate of registration of the enterprise with the tax authority;
• certificate;
• state registration certificate;
• charter (for companies);
• documents for the premises (for ownership or lease agreement);
• assortment of the store, agreed with Rospotrebnadzor;
• opinion of fire safety experts;
• the conclusion of the SES, confirming the compliance of the premises with sanitary standards;
• waste collection contract.

If you are going to rent a room in a shopping center, then the administration has the right to require additional documents related to business activities from you.

Documents (certificates) for products

Do not forget that rubber shoes (children's shoes and special shoes) and leather shoes (children's and special shoes) are subject to mandatory certification, and declaration of conformity:

• rubber (except for children);
• sports (only rubber and rubber-textile);
• felted (children's);
• yuft (except for special and children's);
• chrome (except for special and children's);
• with a top made of textile materials, felt or felt (except for special and children's);
• with a top made of synthetic leather (everyday, except for the army);
• with an upper made of artificial leather (except for military and children's).

See also: shoe store business plan.

If your activity will involve foreign economic activity (for example, products are planned to be purchased in China), then you need to follow the rules for the interaction of counterparties within the customs union. The law on consumer protection should become a reference book for a novice entrepreneur. The rules of trade in non-food products, in particular light industry products, should also be carefully studied.

Studying the demand for shoes

If you are going to engage in trade, then you just need to independently conduct a marketing research to assess the demand for the product, select the optimal location for the store, and also determine the main vectors for business development. This is the first thing to do, best of all on your own.

• look, Where are the shoe stores located? in your city (or district, if you are going to work in a millionaire), what is their assortment, price level, how many buyers.
• Make up map of the most traveled places, pay attention to whether your competitors are in this territory.
• Conduct a small survey of the residents of the area, identify where they buy shoes, how often, how much they are willing to spend on the purchase.

Of course, after a preliminary assessment of all the shoe outlets of the city (district), leave in your list only those that correspond to the selected segment. These stores may be:

• constant sales aimed at people with a lower average income;
• mid-price segment;
• premium.

Study them thoroughly to answer the most important question: can your business survive in such conditions (is there a demand for a product, growth prospects, is there a lot of competition)? If the answer is yes, you can move on. Try to calculate the market capacity using this method.

Location selection

Choose a place for the store according to the results of the marketing research. It is clear that it is better to settle down where it is crowded, in extreme cases, consider remote, but actively developing areas.

How to open a shoe store from scratch and not burn out

The easiest option is to rent space in a shopping center. True, it is not always easy to “break into” them, especially for small private companies. Shopping centers prefer to work with well-known brands, and the list of tenants, as a rule, is formed at the development stage.

shoe store in the mall

Benefits of renting in a shopping center:

• a constant flow of visitors, which is supported by the shopping center itself (you will have to attract customers to a single store yourself);
• minimal repair costs (you do not have to break walls, conduct communications, arrange an entrance group);
• the absence of certain categories of expenses (for example, you can do without a security guard).

There are two disadvantages here - high rent and the need to follow the rules of the shopping center (for example, work from opening to closing). But if there is an opportunity to settle down in a shopping center, use it.

There are no special requirements for the premises for the store, the main thing is that it complies with fire safety rules and sanitary standards. The area may be different, it is not worth allocating less than 45-50 square meters for the trading floor. m, otherwise it will be problematic to organize a fitting. A little less is needed for a warehouse and utility rooms.

Necessary equipment for a shoe store

In the warehouse, you will need racks to place goods. In the trading floor, buy:

• podiums for demonstrating shoes;
• hanging shelves (installed on the wall);
• showcases for placing accompanying goods (accessories, shoe care products, hosiery);
• trading systems;
• mirrors (in sufficient quantity);
• places for fitting (puffs, rugs, spoons).

Since retail trade involves accepting cash from customers, when working on OSNO and USN, there must be a cash register (sealed and registered with the tax authority).

Staff

For trade on 50 sq. m. 2-4 sellers are enough (depending on turnover), 2 cashiers, a merchandiser (part-time purchasing specialist, administrator, senior cashier and, if possible, an accountant). These people will ensure the continuous operation of the store. To maintain order, you will need a cleaning lady, and the entrepreneur himself can take over communication with the tax office. Other positions, such as a security guard-controller, are optional.

Working with buyers

You need to work with customers in two main areas: inside the store and outside it. In the first case, this is a competent placement of products in the hall, consulting, organization of fitting, direct sales. The second is customer acquisition.

customers in a shoe store choose a product

The most attractive couples that may be of interest to buyers should be placed to the right of the entrance, because. most people on the trading floor move clockwise. For the same reason, it is desirable to place the door to the store (boutique) on the left. In the foreground, define only actual shoes in accordance with the latest fashion trends and seasonality. The height of the racks should not greatly exceed the height of the average person, so that without outside help you can reach any model.

In the trading floor, products should not be placed randomly, group them according to different criteria (age, gender, size, season). Provide customers with places to try on, which should be mandatory.

It is worth informing potential customers about the opening of a new shoe store through leaflets, announcements at public transport stops, you can order a banner in the area where the outlet is located, or rent a billboard. Also use online platforms.

Where to buy products

With regard to the choice of suppliers, it is difficult to give any advice, because there are a lot of options, among the priorities: cooperation directly with factories and importing products from abroad. However, you can buy goods on the market, but this is not always justified.

Organization of footwear trade

Do not rush to buy products, even if you have formed an assortment. Here you need to act very carefully, especially for a young enterprise. The fact is that shoes are a seasonal product. Few people buy boots with fur in the summer, and sandals in the winter.

By the way, it is useful to know that during the time that a man wears one pair of shoes, a woman manages to buy two, and all four are bought for a child. This is, of course, approximately. But among all the boots, children's boots will be the most popular - 2 pairs are steadily left for the season. When you open a point of sale of shoes for adults, you willy-nilly begin to depend on fashion trends. The only exception is commission trading. The ability to quickly respond to changing consumer preferences is the main quality of any successful store.

You should not fill the warehouse to capacity, as you sell products, buy more of it, but in small batches. Remember, shoes have a 1-month warranty, which starts from the moment the season starts. For Moscow, for example, the following seasonality frameworks are established:

• winter shoes - from November 1 to March 1;
• spring - from March 1 to May 1;
• autumn - from September 1 to November 15;
• summer - from May 1 to September 1.

According to the law on the protection of consumer rights, the buyer, for any reason, within 2 weeks from the date of purchase, has the right to return shoes that have not been worn to the store. In this case, the goods must be exchanged in accordance with the wishes of the client (in size, color, etc.) with a surcharge, if required. However, this does not mean that the seller is obliged to issue money. But if the store cannot offer the goods in accordance with the wishes of the buyer, then yes, the shoes must be accepted, and the funds spent must be returned.

Summing up, I want to note that these are the main, but by no means all the subtleties associated with retailing shoes that every budding entrepreneur needs to know. A lot of questions can arise at the stage of organizing workflow, forming an assortment, searching for suppliers, purchasing products.

Questions and answers on the topic

No questions have been asked for the material yet, you have the opportunity to be the first to do so

Is it profitable to sell shoes?

Now every shopping trip becomes a campaign to destroy the last money. For us buyers, for whom all the money earned is spent instantly, going to the store or to the market is a difficult decision. It is very hard to earn now, you have to collect money for the family budget by a penny. And you can use it in five minutes.

Merchants raised prices taking advantage of the fact that there is no power now. And they didn’t just raise prices, but they buy ten times cheaper than they sell.

Business plan: how to open a shoe store

Fortunately, there are some sellers in our time who behave more or less ashamed.

Let's look at a purchase like buying shoes. Conscientious merchants always take high-quality and not expensive shoes for sale. Wholesale shoes from the manufacturer Floti (http://floti.com.ua/) are often found in local merchants, both in stores and in the markets. It is not clear what to compare such high-quality shoes with cheap Chinese shoes (when buying in bulk for a penny, but many times overpriced when selling), but called shoes, it’s quite difficult.

Is it profitable to sell shoes?

Tell me, why do high-quality shoes cost a dozen hryvnias more than Chinese ones? Indeed, for the manufacture of good shoes, especially from Ukrainian manufacturers, expensive and mostly natural materials are used.

So you have to go to retail outlets, look out for shoes from Floti or other quality manufacturers. Buying shoes is not a frequent procedure now, if you only need to buy for yourself, but if you are a family man -? Then you need to decide in advance on what the family needs, let's say for the spring. The list is determined, let's say in this order - men's and women's shoes in a pair and children's shoes and sneakers. This can now go up to two thousand hryvnia.

Of course, you can look for shoes in the market, or you can, having seen Floty there, go on the Internet to a site that sells such shoes. And skimp on the whole family for the season.

And having skimped so compactly, advise some familiar merchant to buy not Chinese shoes at the 7th kilometer, but buy from a trusted wholesaler. Which, of course, will give him a discount and send it by mail across Ukraine, he will not need to go to Odessa. There will be no need to take risks both on the road and in the market itself, where there is no market, but it is not clear what.

Well, this is life. But I want to live well, earn money, knowing that your pipes are useful and freely buy the necessary things. And not to make a ritual out of each purchase, as if an island in the ocean is being bought.

Shoe store business plan

Opening a shoe store

Introduction……………………………………………………………………………………………. 3

1.Overview of the shoe market……………………………………………………………… 5

1.1 Status modern market shoe products………………………….. 5

1.2 Brief description of the store of JSC "Spartak"……………………….. 7

2. Classification of commodity groups………………………………………………. eight

2.1 Commodity classification of shoes……………………………………………………… 8

2.2 Study of product groups by educational classification……………………. 12

3. Assortment research……………………………………………………. fourteen

3.1 The assortment of the store of OAO Spartak. Classification of the range of goods14

3.2 Determination of assortment indicators………………………………………. 19

4. Study of quality indicators………………………………………………. 22

4.1 Consumer properties leather shoes……………………………………. 25

4.2 Quality indicators of leather footwear parts……………………… ^…….. 20

4.3 Defects in leather footwear and evaluation of its quality………………………………. thirty

4.4 Assessment of competitiveness………………………………………………….. 31

5. Packing, transportation and storage of leather shoes………… 34

6. Commodity information……………………………………………………………. 36

Conclusion………………………………………………………………………………………. 38

References…………………………………………………………………………… 39

INTRODUCTION

Shoes are essential. It is designed to protect the legs of a person from adverse effects. external environment-cold, excessive heat, dampness, dust, dirt, mechanical damage, and also serves as a decoration item.

The changes that have taken place in the country's economy in recent years also affect the shoe industry. A deep and comprehensive study of the specific situation on the market of modern goods and the prospects for its change are one of the most important prerequisites for the development of footwear production and increasing its efficiency.

AT recent times many new, more fashionable models of footwear, both domestic and imported, began to appear on sale, the increased demands of the population for many types of footwear began to be more fully satisfied.

Shoes play an important role in people's lives, they are designed not only to protect the feet, but also bear the imprint of a person's status position, complete the image. Based on this, the topic of the course work is relevant.

The purpose of this course work is to expand, deepen and systematize knowledge about the commodity characteristics of footwear. In connection with the goal, the following tasks can be distinguished:

– make a product classification and study the product according to the educational
classification;

explore the assortment and determine indicators based on the data obtained;

study quality indicators;

- to determine the preserving and forming factors;

- review product information

All commodity characteristics are studied according to the following scheme:

- the concept of a commodity group or type of goods;

— a brief description of the most significant for this product properties;

- private classification and assortment;

— factors that shape quality;

— assessment and gradation of quality;

— Factors affecting shelf life, losses during storage and preparation for sale;

- product information media.

1. Reviewshoemarket1.1 Statecontemporarymarketshoegoods

Currently, the world produces about 12 billion pairs of shoes per year.

How to open a shoe store from scratch? (ready business plan)

By 2007 this figure should rise to 13.5 billion pairs. Approximately 1.2 billion pairs are produced in Europe, of which 900 million pairs are produced in Western Europe and about 300 million pairs in Eastern Europe. Despite a relatively small share in the total world footwear production, Europe leads in the production of high-quality footwear.

The footwear market of Russia is represented by 12 large enterprises and about 70 mini-productions. To share Russian industry accounts for about 0.3% of world shoe production, so there is simply no need to talk about serious competition with the leaders of world production. It is also worth noting that almost all of the world's leading shoe manufacturers are located in Asian countries. Of the European countries, only Spain and Italy were able to break into the top ten. Every second pair of footwear products is made in China.

The world buys an average of 1.9 pairs of shoes per person per year. At the same time, this figure is the highest in the USA - 6.5 pairs, in Europe - 3.8-4.5 pairs, in Southeast Asia - from 0.7 pairs in India to 2.0 pairs per 1 person per year in China. In 2005 Russians purchased 197 million pairs of shoes. Thus, for each inhabitant of the country, there were 2.7 boots, shoes or boots, or 1.35 pairs of shoes. In Soviet times, the same figure was 3.2 couples per capita. Most of the footwear market (except for children's), according to some estimates, up to 75% falls on women's shoes.

In 2005, the import of shoes to Russia amounted to about 62 million pairs. Without taking into account the import of semi-finished products, blanks and components. Excluding import from and through Belarus.

The main supplier of footwear for Russian citizens is China. About 75% of pairs of shoes were imported from this country, another 9% were brought from Turkey and only about 2%

from Italy. In addition, among the main suppliers of footwear to Russia are Vietnam and Ukraine.

The Russian shoe market is developing unevenly. Shoemakers call the middle segment the most dynamic segment. with prices ranging from $50 to $120 per pair. Figure 1 shows the volume of the Russian shoe market for 2003-2006.

2003 2004 2005 2006 Of the year

Fig.1- Volumes of the Russian shoe market for 2003-2006

An important feature: when buying shoes trademark paid more attention than when buying clothes. This is probably due to the fact that low-quality shoes are found in stores more often than low-quality clothes, and the consequences of "lack of quality" are more serious.

Clothing and footwear largely bear the imprint of a person's status position. Accordingly, people try to buy the models and brands of clothing and footwear that are worn in their immediate social environment.

1.2 BriefcharacteristicshopOJSC"Spartacus"

In his term paper I am considering a branded shoe store open joint-stock company"Spartak" (Kazan). It is located in Ufa on Pervomaiskaya street 42. This store was opened in 2000. and has been in existence for 6 years. The store is engaged trading activities selling women's, men's and children's shoes. Basically, the store is aimed at buyers with an average level of income. It works from 1000 to 1900, without breaks and days off.

The total area of ​​the store is 100m2. Form*, the magazine has a square configuration with an aspect ratio of 10:10. The entire area of ​​the commercial premises is divided into:

- space for placement commercial equipment;

- the movement of buyers;

- display of goods;

- area for the work of sellers.

The equipment is located along the walls and is called a linear layout.

The number of store employees is 4 people working in shifts. One week, one shift.

2. Classificationcommoditygroups

2.1 Commodityclassificationshoes

Shoes are classified:

- for operational purposes,

- according to the seasons of socks,

- by type of product

- by styles

- by models

- according to age and gender

- according to the materials.

According to operational purpose leather shoes are divided into household, sports, industrial and medical. Industrial and medical footwear in trading network usually does not work.

Household shoes are divided into mass and model. Dress shoes are elegant shoes made of high quality materials with meticulous finishes on the upper and lining. By appointment, model shoes are divided into men's and women's.

For children, along with mass-tailored shoes, elegant shoes are produced, which are made from skins of light and bright colors. The blanks in this shoe have complex finishes, such as overlays, intricate perforations.

Socks according to the seasons household shoes are divided into winter, summer, spring-autumn and off-season (dude shoes, house shoes and others). The bulk of shoes are made by mechanical production.

Types of shoes. Distinguish the following types footwear: boots, boots, boots, low shoes, shoes and others.

Boots there are cover and exhaust. The tops of the boots are attached to the fronts. For exhaust boots, the top of the product consists of one piece of leather.

Boots differ from boots in the presence of a variety of finishes and decorations. They are sewn without fasteners or with fasteners: zipper, buttons,

buttons, etc. Boots are produced with different heights of tops, with low, medium and high heels.

Boots there are ordinary cuts (allies are named for berets) and cut "envelope".

By the type of clasp, shoes can be on laces, buckles, zippers,

buttons and elastic bands.

low shoes in terms of cut, they have much in common with boots, but they are sewn with shortened berets.

Shoes differ in the presence of various decorations, in the type of fasteners, in the height of the heel. The most common are pumps, summer shoes without backs, with closed or open toes.

A variety of women's shoes are about pank and in which the sole

Opening a shoe store is a serious step that requires impressive cash investments and a clear understanding of the sales algorithm. In spite of a large number of stores and departments selling footwear, this market segment remains highly profitable and profitable.

To realize your own shoe idea, you should study the market and draw up a step-by-step business plan with detailed calculations. So, how to open a shoe store on your own?

Before you draw up documents and start work, you should study the sequence of actions. She is like this:

1. Analysis of the situation on the market, calculation of the competitiveness of the enterprise.
2. Drafting
3. Selection of premises and hiring of employees.
4. Promotions and PR campaigns to attract customers.

Assessment of the economic situation

Today, many entrepreneurs prefer to organize their business as a point of sale for shoes of various price and quality categories. All kinds of children's shoes are the most in demand, women's shoes are in second place, and men's shoes account for no more than 20% of the total part of the sold.

Before you decide on shoes, you should assess your competitiveness and conduct a general analysis of the situation, finding out the main category of buyers.

Everyone is important for the prosperity of the enterprise Organizing time- from the choice of assortment and renovation of the premises to the location of the store and the solvency of customers in a specific city or region:

• in small towns where the average earnings are low, it is advisable to open a point selling shoes at a low and average cost;
• in retail outlets located in the shopping center, surrounded by expensive boutiques, only the sale of high-quality and expensive shoes will bring profit;
• in areas where there are many clinics, sites It would be useful to have a store with shoes for kids, and it is desirable that the range of prices for products be extensive.

It should be noted right away that the shoe business is very expensive, the entrepreneur will have to invest a lot of money in it, most of which will be spent on the purchase of goods.

Selecting a product group and store location

The most profitable are stores selling shoes for kids. But, the competition in this business is off scale - every entrepreneur is trying to take a profitable place.

The greatest demand is for universal shoe stores, where you can buy shoes for all family members at once. Such outlets bring maximum profit.

Where can a shoe store be located?

• Shopping center, hypermarket. The traffic in such places is very high, but the rent "bites", and also - you need to rent a large area at once (more than 50 square meters) so that the shoes stand freely and the buyer can examine and try on the pair they like without jostling with the rest. The assortment of such a store can be highly specialized, or maybe universal.
• Separate room. Permeability depends on the location of the building; various footwear assortment can also be sold here.
• Department in Since the area of ​​​​the point will be small, it is advisable for a narrow shoe focus, that is, exclusively with a children's or adult assortment.

Registration of documents for running a shoe business

It is possible to conduct legal trade only after the execution of all relevant documents:

1. Registration with the tax authority as or , choose
2. or a certificate confirming the right to own the premises.
3. Admission of the premises for operation from RosPozhNadzor.
4. Permission to conduct activities from SanEpidemStation.
5. Permission from RosPotrebNadzor to trade in this group of goods.

All goods in the store must have quality certificates of conformity.

Repair and equipment of the premises

Before you open a shoe store, you should make a quality repair in the room and place equipment. If you do not want to spend money on hiring a designer, you can independently develop a project for the transformation of a rented or your own premises. The materials to be used must be safe and non-toxic.

The room must have a warehouse separate from the hall where shoes are stored. The warehouse must be warm and dry, otherwise the goods may lose their presentable appearance and quality.

Necessary equipment

• shelving- they will be required both for the trading floor, where the samples will stand, and for the warehouse;
• shop windows- samples of goods offered by the shoe outlet are exhibited on them;
• mirrors different sizes - they are installed below, at the level of the legs (small, on stands), and so that the buyer can look at himself as a whole (large, attached to the wall);
• furniture- chairs, sofas, ottomans, benches;
• furniture for the cashier-seller- table, computer, chair, control cash machine).

A great idea is to install a POS terminal in the store so that customers can pay bank cards. Such a move will increase the influx of buyers.

Additional items

You can place additional goods near the checkout in separate showcases:

• insoles;
• shoe care products;
• belts and other little things.

Hiring workers in a shoe store

The choice of consultants should be taken seriously, because a lot depends on their work whether the client will return to yours again. The seller must not only be well versed in the assortment of shoes, but also win over the person who came to him, and also skillfully persuade a potential client to buy.

If the shoes are large, then in addition to 4-5 consulting sellers, you need:

• cleaning woman;
• hall administrator (senior salesperson);
• security guard;

of each employee is entered in the business plan in the article of monthly expenses.

Options for attracting buyers

To , potential clients should know about it. The best in terms of effectiveness are the following PR methods:

• "word of mouth", that is, information received from a friend as a recommendation - this option is ideal, but in full force will act after more than a dozen people visit;
• advertising on radio, TV, on the Internet;
• outdoor advertising - banners, distribution of leaflets, mailing.

Buyers tend to love going to sales of all kinds, so arrange them for any reason (not to your detriment, of course). So, by reducing the price of shoes by 15-20%, with an initial margin of 200%, you can earn more.

shoe store business plan

A good business plan must include:

• list of expenses;
• estimated profit and profitability of the enterprise;
• algorithm for reaching a stable profit.

Start-up expenses for a family shoe store

• purchase of equipment and apparatus - from 190,000 rubles;
• purchase of furniture and equipment - from 150,000 rubles;
• delivery of assortment - from 800,000 rubles;
• repair and running costs - from 120,000 rubles.

Monthly expenses

• payment to employees - from 15,000 per person;
• payment utilities and rent - from 80,000 rubles;
• advertising - from 5,000 rubles;
• current expenses - from 20,000 rubles.

In total, to open a store and the first month of doing business, you must have in cash in the amount of 1,380,000 Russian rubles.

For each pair of shoes, an extra charge of 50-300% is made, so the payback may be different. As a rule, a store located in the right place, pays for itself within the first year of work s.

Pitfalls and features shoe business

In this area of ​​business, competition is high, so you need to follow the latest shoes and update the range in a timely manner. That's the catch - it's easy to bring new shoes, but what to do with the existing ones (but out of fashion or out of season)?

Each entrepreneur decides this question in his own way:

• sell the remaining pairs at a minimum, slightly higher than the purchase price;
• shoes are taken away for storage in a separately rented warehouse (which will also become an expense item).

It is worth remembering that most wholesale suppliers sell shoes in boxes that contain a whole range of sizes of a particular model. But it's hard to sell them all.

To stimulate consumer demand, you can hold a promotion "the last size of the row - 50% discount" and other similar PR events.

Supplier selection

• if you decide to work with certain companies, then you should conclude contracts with them directly;
• the supplier must provide quality certificates for each batch of shoes requiring certification;
• shoes purchased from the company must be of high quality.

Shoe store with a wide range products for every taste, age and style will always be in demand among buyers. And if client-oriented professional sellers work in it, this is a real gold mine.

The shoe business is a dynamic and costly activity, but it brings good income and fast payback. If you want shoes - read our tips and go for it.

How to open a shoe store and what factors affect the success of a shoe business, you can find out in the following video interview:

Before you draw up a business plan for selling shoes, you need to decide which manufacturer's products and in what price segment to deal with. It is better to start trading with inexpensive universal models covering a large target audience. Can change over time the lineup according to current trends. With the growth in shoe sales over the Internet, it would be a big advantage to create your own website.

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Relevance

The relevance of this business idea lies in the fact that shoes are one of the essentials. According to studies, in Russia, the monthly cost of one family (out of 3 people) for shoes is on average 3,000 rubles.

The change of seasons forces consumers to regularly change winter boots for spring sneakers and summer shoes. As for children, their foot grows very fast, forcing parents to make purchases every season.

Description and analysis of the market

The shoe market can be described as follows:

1. The peak of sales is observed in the autumn-spring months.
2. Since 2016, the footwear market has been trending towards an increase in sales volumes. This is due to the improvement in the well-being of the population and the reduction in the cost of goods.
3. In 2017, sales increased by 17%. This is partly due to the coverage of needs for the crisis period of 2014-2016.
4. According to research, every adult buys at least 2 pairs of shoes every year. On average, purchases are made every one and a half months.
5. Due to the change in the dollar exchange rate, the cost of some imported products increased by 30%. This led to a reduction in consumers of expensive shoe boutiques by 25%.
6. Since 2017, Russia has seen an increase in demand for domestic footwear with a 10% increase in sales. It is predicted that within 2 years, the share of Russian and imported shoes as a percentage will look like this: 35 versus 65%. At the same time, there is a reorientation towards universal types of products.
7. 70% of purchases are made by women aged 18-50.
8. During the crisis, the departure of small shoe businessmen was noted with the capture of a niche by large networks.
9. According to BusinessStat forecasts, from 2020 to 2022, sales volumes will increase annually by 1.8-3%. By 2022, the number of pairs sold will be 679.8 million.

The largest footwear manufacturers are as follows:

• Technoavia;
• Ralph Ringer;
• Egorievsk-shoes;
• Unichel;
• Bris-Bosphorus;
• Yaroslavl plant RTI.

The target audience

When opening a store, it is more profitable to focus on the following consumers:

• women aged 20-50;
• mothers of children under 7 years old (active leg growth);
• teenagers from 14 to 20 years old (gender does not matter).

Competitive advantages

As competitive advantage when organizing your own business, you can distinguish the following:

• 3-5% discount for the second pair;
• a gift with the purchase of 3 pairs of winter boots for the whole family (for example, an electric dryer);
• cumulative points system;
• additional discount or gift on holidays;
• the opportunity to order a fitting of 3 pairs of shoes with a visit to your home or office;
• free shipping by courier or carrier when buying online.

Advertising campaign

• printed materials - brochures and business cards;
• banners in crowded places;
• a catalog of goods sent to the offices of large companies;
• advertising on radio and television;
• developing your own website;
• Internet Marketing.

The following advertising methods should be used as Internet marketing:

• contextual advertising;
• paid clicks;
• accounts in popular social networks;
• cooperation with bloggers;
• own channel on Youtube.

Types and range

A shoe store can be presented exclusively via the Internet or as an offline project. Stores differ in content - it can be an emphasis on one type of product, or on several.

Basically the range looks like this:

• sport shoes;
• male;
• female;
• children's;
• mixed;
• classical.

There are the following modern models:

• sleepers;
• birkenstocks;
• shoes;
• mules;
• oxfords;
• brogues;
• espadrilles;
• monks;
• loafers;
• top siders;
• ankle boots;
• boots;
• sneakers;
• sneakers.

According to the material of manufacture, shoes are divided into:

• leather;
• rubber;
• felted;
• textile;
• synthetic.

Internet shop

Step-by-step instructions for opening an online store look like this:

1. Domain selection. You need to come up with a name for the online store that will be displayed in the search engine. It should be memorable and consistent with the business idea.
2. Website development. An entrepreneur can develop it independently or with the involvement of specialists. The main requirement for the site is ease of use and regular optimization. Both the owner and the employee can fill it with information and accept online orders. In the latter case, you will need to pay a salary, which will consist of a salary and a percentage of sales.
3. Design of an online store. It is important to make sure that the photos of the goods being sold and the general background are in harmony. All sections must be filled in as much as possible (registration certificate number, contact numbers). It is advisable to indicate the size grid and describe the materials from which the products are made.
4. Contract with suppliers. You can find shoe manufacturers via the Internet and conclude an agreement with them. By agreement, the seller is provided with a discount and high-quality studio photographs. The second option is the sale of foreign shoes. It can be China or England (the most popular destinations).
5. Solving issues with payment and delivery. There can be a lot of options. In order to protect the seller and the client, you can use the Internet integration service. In this case, the client transfers money to an account, for example, New mail, which sends it to the supplier after the customer receives the goods.
6. Marketing and promotion. Your own website must be advertised, just like an offline business. It is better to use Digital marketing, i.e. available species advertising over the Internet.

The main costs that an online business entrepreneur will face include:

• website development (500-1000 USD);
• payment to the site administrator (10,000-25,000 rubles);
• advertising (from 5000 rubles).

A business can be registered as an individual entrepreneur or LLC.

Overview of ways to promote a shoe online store. Taken from the gkhtopograph channel.

Offline business

This type of store organization is more expensive. Need to invest own funds or seek outside help. The main thing is to prepare a high-quality business plan for the sale of shoes with financial calculations. This will help attract investors. You can conclude an agreement with the franchisor, which is important for large cities.

Step-by-step instructions for opening a shoe store

After drawing up an estimate and approving a business plan, opening a store from scratch includes the following steps:

1. Decor.
2. Room rental.
3. Redecorating.
4. Purchase of furniture and appliances.
5. Purchase of shoes.
6. Hiring.

Studying the reviews of successful entrepreneurs in this area, we can draw the following conclusions:

• promotional activities need to start in advance - before you open the store itself;
• shoe racks can be purchased second-hand.

The documents

The implementation of a business idea includes the following organizational issues:

1. To register as an individual entrepreneur, you will need to provide a passport to the Unified Registration Center and fill out an application. It is preferable if the store is not online. In this case, you will need the Charter. Registration can begin online.
2. After receiving a certificate of state registration, you will need to register with the Tax Service.
3. If there is a room, it is important to contact the fire department, which will issue a conclusion that allows you to work.

Room and design

The choice of premises should be influenced by the size of the starting capital:

• if you plan to launch a large project, it is better to rent a room in a shopping and entertainment complex;
• a small store can be located in the central part of the city or a residential area.

The main thing is cross-country ability and convenient access.

It is better to have a shoe store near:

• metro stations or stops;
• large stores (supermarkets);
• retail space;
• railway station.

The area of ​​the trading floor should be 30-40 m2. Renting such a room will cost from 15,000 to 25,000 (in the city center).

The design of the premises should correspond to the offered goods. For a shoe store, it is enough to make cosmetic repairs (about 15,000).

Equipment and inventory

Equipment you will need to open a store:

• shoe racks;
• ottomans for sitting;
• carpets for fitting;
• spoons for shoes;
• mirrors;
• table and chairs for staff;
• cash machine.

Shoe racks Ottoman for visitors Fitting mat Mirror for trying on shoes

You can install an additional rack for the sale of related products:

• shoe care products;
• socks.

The approximate cost of a complete set of new inventory will be 170,000 rubles.

Staff

The number of personnel, requirements for the candidate and his duties are given in the table:

Thus, the salary fund per month will be 130,000 rubles.

Financial plan

The calculations were made for a shoe store located near the center in Moscow and include:

• the cost of opening a store;
• regular expenses;
• income.

How much does it cost to open a shoe store?

The cost of opening a shoe store is presented in the table:

Thus, the initial investment will amount to 655,000 rubles.

Recurring costs

The list of regular costs is presented in the table:

Income

On average, 15 pairs of shoes with a cost of 500 rubles are sold per day. The margin can be up to 300% (let's say it is 100%). Thus, the monthly income is 450,000 rubles. Net profit - 60,000 rubles.

Calendar plan

The calendar business plan for selling shoes looks like this:

Thus, it will take 7 months to organize a business.

Risks and payback

Among the risks are the following:

• theft among sellers;
• a significant increase in the cost of goods;
• irrelevance of models in style or their inconsistency with fashion;
• business seasonality;
• competitive fight.

The business will pay off in about 10-11 months.

A shoe store is a very profitable business, because people buy shoes all year round, whether it be fur-lined boots for the winter or light sandals for summer holidays. However, a beginner in this business may face obstacles that he does not suspect. So how to open a shoe store and succeed in this business?

Studying the market

When you firmly decide in your mind that you want to open a shoe store, the second step for you is to determine the format of your store: its size, the target audience, trade format, type (sports, winter, male, female), class (elite, middle class or low) and so on. Regardless of which format you choose, you must evaluate the conditions for running a shoe business in your city, and this is precisely what market research is for.

• To get started, study in detail all the shoe stores in your city, namely their location, product range, price category and the number of buyers.
• Highlight your strongest competitors.
• From the information received, determine the most profitable areas in your city and note where your competitors are nearby.
• It is especially recommended to conduct a small survey of residents of profitable areas: where they prefer to buy shoes, how often and at about what price.
• Select the segment of the market in which you are going to work: whether your store will be for low-income customers (constant sales), medium or high income (premium store). Evaluate the information you have collected for the selected segment.

Now that you have an idea of ​​the demand and competition in the footwear market, you can roughly estimate whether your business will generate income in such conditions. If your answer is “yes”, then you should determine the strategy and direction of business development. And for this you need to ask yourself how your shoe store will be different from other stores, that is, how you can lure customers.

Choose a place

When choosing a location for your store, proceed from the results of the conducted market research. The best option is to rent space in a shopping center. The advantages of such a lease: a constant flow of visitors and a reduction in the cost of repairs and security. Disadvantages: high fees and difficulty in obtaining the lease itself, since usually shopping centers choose well-known brands as tenants, and agree on a lease in the shopping center as early as possible, even at the construction stage of the center.

If it is not possible to rent a room in a shopping center, then it is important to ensure that the room you have chosen meets all the necessary sanitary standards and fire safety rules.

Also, you should not make the trading floor small (less than 50 sq.m.), otherwise it will create inconvenience for customers when trying on shoes. The room should also have a small space for storage, where boxes of shoes will be hidden.

We solve legal issues

To open any business, you first need to register with the tax service as a subject of taxation, it will be yours or. If you do not plan to work with legal entities and in the future to open a chain of stores, then registering an individual entrepreneur will be quite enough.

If you want to open a small business (up to 100 employees), then you fall under (STS) - 6% of income, or 15% of income minus expenses. Some experts, however, recommend (UTII). For retail UTII is calculated depending on the area of ​​the trading floor and the number of days of implementation entrepreneurial activity per month as a taxpayer. Both systems of taxation are accepted on a voluntary basis, and you have the right to choose the most convenient for your company or to combine both.

From the documents, you will also need the conclusions of experts from the SES and fire supervision in order to be able to trade in a certain room.

In addition, for the sale of certain types of shoes, additional documents are required. So, certification is required for rubber and leather shoes (children's and special). For some other types, such as rubber (not including children's), sports rubber, shoes with artificial leather uppers and so on, declarations of conformity are required.

We buy equipment

The most important piece of equipment in your store will be the cash register, which must be sealed and registered with the tax office. In addition to the cash register, you will need the following:

• racks and podiums for shoes;
• mirrors;
• poufs, rugs, spoons for trying on;
• showcases for other goods (creams, brushes, accessories, and so on);
• cash desk;
• signboard.

We buy products

Your product range will mainly depend on the results of market research. As a rule, children's shoes are in the greatest demand, then women's shoes. Least of all buy men's shoes. In addition, your store may sell items such as bags, suitcases, shoe creams and brushes, hosiery, and so on.

You can purchase products directly from shoe manufacturers. To do this, you should get along with them business relationship. You can also buy shoes wholesale market and sell it in your store at retail prices, but this scheme will be less profitable.

Recruiting employees

On a medium-sized self-service store with trading floor an area of ​​about 50 sq. m. will require the following personnel:

Accounting can be kept by both the administrator and the owner of the business; or you can use the services of a third party company.

We calculate costs and payback

Before opening a shoe store, you should calculate the initial costs and payback. Below are approximate calculations for a small shop.

So, let's say that you rent a separate room with a sales area of ​​50 square meters. m., located not in a shopping center, but in a place with a constant flow of customers. The price segment is medium, the taxation system is UTII.

The average revenue of a small shoe store can be about 1.5 million rubles. To calculate the cost, let's take the average mark-up on the market for shoes of 90%. Hence, the cost will be 1,052,000 rubles.

Based on the calculation that the capital costs will be 4,200,000 rubles, and the net profit is 235,000 rubles, the store will fully pay off in about 18 months.

As you can see, the numbers have been averaged and rounded to give you a rough idea of ​​the cost and profitability of a shoe store. Thus, using this information, you will be able to draw up a business plan for a shoe store that will help you in the phased implementation of your idea.