Today, high demands are put forward for the shoe business. Not only should shoes be comfortable and reliable, they should be in line with the latest fashion trends, be original. Foreign manufacturers have gone far ahead in this business, so most of the market is made up of imported products. However, its prices are significantly higher than domestic goods. Therefore, an entrepreneur who has managed to occupy a niche between cheap domestic and expensive imported products will be able to put his business on a successful course. Moreover, experts note an increase in demand for fashion shoes.

Features of work in the shoe industry

For a business to be successful, it is important not only to understand it well. Only if you keep up to date latest trends shoe fashion, various innovations and unusual solutions, you will be able to provide these new products to the market in time, and, consequently, improve your position on it.

But the footwear market is very extensive, and it is simply impossible to be competent in all its manifestations. Therefore, it is recommended to choose narrow specialization making shoes and become an expert in the field. This is the only way to bring the business to a leading position in the fierce competition.

The competition in the market is very high. Therefore, before drawing up a business plan, it is necessary to study the situation in the market of your region: its saturation, the specialization of competitors, the quality of the products offered, pricing policy And so on.

Case registration

For the official operation of the factory, your business must be registered. If you are planning a small production, you can stop at individual entrepreneur. This will require only five working days and a minimum of funds:

To open a large factory, it is desirable to register entity. Then you can trade in large quantities of goods.

From the taxation system, small and medium-sized businesses are recommended to choose a simplified one. There are two possible options here. 6% is paid from the total income or 15% from the net income, that is, from which expenses have been deducted. Which system is better to choose in relation to your case, an accountant or a lawyer will advise.

During registration, you must specify the OKVED code 19.30: footwear production. It makes it possible to manufacture any type of footwear, from any material, as well as its details: heels, insoles, soles and other things. Please note that this code does not apply to these types of shoes:

• orthopedic;
• from asbestos;
• for skates and roller skates.

Company name

An important step in the creation own production is the registration of the original name of your company. It should be short and memorable, as well as associated with the activities of the enterprise. When choosing a name, some existing restrictions must be taken into account. For example, to use the names of states, cities, subjects Russian Federation, special permission is required. And these are additional costs.

IN without fail it is necessary to register the original name in Russian: full and abbreviated. Additionally, you can approve the full and abbreviated name on English language and the language of the peoples of the Russian Federation.

We determine the assortment

Your business plan should define what range of shoes you will be working with. And first of all to establish what price category plan to cover. Practice shows that the most profitable production- Manufacture of shoes for middle-class people. Include shoes for all ages and genders in your production plan.

As for the specific range of goods, there are many types of shoes. It is divided by gender into male and female. There is also a classification by season: demi-season, spring, autumn, winter and summer.

According to the purpose, shoes are classified into:

• orthopedic;
• production;
• professional;
• day off;
• everyday;
• military;
• household.

In addition, there are many different models of each type of shoe. What exactly to build a business on depends on the preferences of the entrepreneur and the requirements of the market.

Production process

Shoe production technology is a complex and multi-stage process. Within the factory, each of them employs separate specialists on special equipment. Therefore, be prepared that the equipment purchase plan will consist of a huge list of necessary items. There are many equipment manufacturers on the market. You can find everything you need for any budget that your business plan provides.

Representative offices of such well-known world manufacturers of shoe equipment as Volonte, Silpar, Sicomec, Selmac, Rachioni, Pfaff, Meccanica, Officina, Obe, Neve, Mec-Val, Mav, Matic Verdi, Knaoz, Iron Fox, Elettrotecnica, Ecom operate in Russia , Durcopp Adler, Comelz, Cerim, Camoga, Banf, Atom.

It is difficult to name even the approximate cost of such equipment, since it is produced and delivered strictly to the order of each specific factory. Therefore, it is necessary to determine the manufacturer and personally clarify the cost of the order with him.

cutting

The first step in the manufacture of shoes is cutting out the necessary details on dressed leather. For example, to make one shoe, you will need about 30 pieces. At this stage, you will need cutters or special stencils, as well as a punch press. The latest equipment can be adjusted under different type skin. Please note that you will need two of these presses. One is for cutting out the details of the upper part, and the other is for the lower part of the shoe.

Making an insole

This stage of production can be omitted if you do not prepare the insoles yourself, but buy ready-made ones. In the event that you decide to establish their own production, you will need to include in the business plan the purchase of such equipment:

• an assembly that lowers the edges of the details of the bottom of the shoe;
• a hydraulic press that will form a warm insole;
• unit for lubricating half-insoles with glue;
• unit for grinding the edges of insoles;
• press that forms the insole.

The technological process of production in this case begins with cutting out the insole, pressing it on a special press on both sides, and grinding the edges. After that, the insoles are glued with rubber glue and processed with another press.

Preparation of blanks

On the this stage details go through the marking stage - lines are applied to them along which the seams will pass. After that, the edges of the workpiece are fired, painted and polished. This is necessary so that the edges become narrower and smoother. Then it is convenient to sew them.

For this stage of production, include in the business plan the purchase of such machines:

• for duplication of elements of a lining, top and thermoadhesive details;
• for lowering the edges of elements to thin their edges;
• unit for applying identification numbers on each pair of shoes;
• machine for leveling the details of the top of the product.

Sewing shop

After preparation, the parts are sent to the sewing workshop. Here they are sewn in the desired sequence, creating shoe blanks. In the same workshop, thermoplastic inserts are inserted into them, which help to keep the shape of the shoes longer. To do this, the workpiece is laced with temporary laces, put on a metal foot heated to 150 ° C and immediately cooled to -20 ° C.

For this workshop, the business plan must include the purchase of such equipment:

• apparatus for forming a leather patch on the instep and toe;
• device for smoothing the back seam;
• device for bending the edges of parts;
• subsock inserter;
• apparatus for spreading glue;
• industrial sewing machines;
• sewing conveyor.

shoe assembly

The assembly of shoes begins with the processing of the workpiece on the ruffer. Here the temporary sole is prepared for gluing: it is leveled and cleaned of dust. After that, it is processed in a special oven at a temperature of 60 ° C, the remnants at the edges are cut off. Only after that the sole is glued or sewn to the workpiece. Finished shoes are polished with waxed sheep's wool and laced. The last stage is carried out exclusively by hand.

At this stage of production, you will need a special assembly line, which includes the following devices:

• for cleaning and polishing;
• for smoothing the bootleg;
• for removing blanks from the pads;
• seam gluing press;
• thermal activator of adhesive films;
• marker;
• ruffler;
• blower;
• cooling tunnel;
• drier through passage;
• humidifier;
• for tightening;
• heel shaper;
• vamp shaper;
• insole nailer.

Raw material

For the production of high-quality shoes, you need high-quality raw materials. Therefore, include in your business launch plan the search for a reliable supplier of quality leather. It is not necessary to look for them abroad, there are also enough leather industries in the country. For large manufacturers, the minimum order is one ton of leather. But you can find small factories whose minimum supply starts at 300 kg. The cost of raw materials depends on the type of leather. On average, a square meter will cost:

• 100-180 rub. from cattle;
• 50-150 rub. for suede;
• 100 rub. for perforated leather.

Separately, the purchase plan must include various chemical consumables:

• paints;
• liquid polyurethanes;
• reagents for skin preparation;
• adhesives;
• means of processing seams and edges;
• oils;
• cream;
• leather finishing fluids.

The prices for these materials depend on the manufacturer.

Package

Do not forget that your shoes must be sold in special boxes. They can be ordered from any specialized factory. Packaging is prepared according to your order separately for each shoe model. As a rule, your company logo is applied to it.

Premises and staff

Based on the amount described necessary equipment, you can imagine the required scale of production areas. In addition to workshops, it is necessary to provide warehouses to store raw materials and finished products and staff quarters. In total, at least 7 thousand square meters will be required. m. It is better to look for a suitable room in industrial areas, since production should not be located near residential buildings.

Before renting a room, it is important to check the availability and serviceability of all necessary communications: telephone line, water supply, gas pipeline, electrical network. Please note that the network must be industrial, as the electricity consumption of some machines reaches up to 50 kW.

Not all equipment works in automatic mode. Some stages of production involve exclusively manual work. Therefore, the factory will require a lot of personnel. Almost every machine needs an operator. Accordingly, to work in two shifts, the factory will need about 250 workers.

Product certification

Absolutely all footwear produced must undergo sanitary and epidemiological control. Mandatory certification is subject to children's shoes, and for an adult this is a voluntary matter. But an adult must pass the declaration. Also, any product must comply with GOSTs. Each type of footwear has its own standards.

Sales

How to organize the sale of products - depends on the scale of your production. If you produce large quantities of goods, it makes sense to conclude contracts with large networks. Alternatively, you can organize your own small salon-shop for the sale of products. But the most important condition for successful marketing is quality products.

Investments

As practice shows, in order to organize the production of shoes from scratch, it will take at least 180 million rubles. investment. The profitability of such production is kept at the level of 48%. The investment will pay off in about four years.

Shoes are an element of the wardrobe that every person needs. All people sooner or later buy a new pair of shoes because the old one is worn out. Therefore, before you think about starting your own business, you should pay attention to this area, which is relevant. all year round: in the summer, men and women, in an effort to create an individual image, buy several pairs of shoes - sports, classic, for hiking, dating, for work, and so on. In winter, the main evaluation criterion is the quality of shoes: they must keep warm, not get wet, and at the same time be stylish. In any case, every person once a year or even 2-3 times acquires a pair of new shoes.

Considering the production of shoes as a business, it is necessary to be guided not only by a high level of demand, but also by some parameters designed to make your business competitive and profitable.

Business idea and market survey in this area. For example, you need to analyze competitors, clearly understand what your advantage will be.

1. Formation of the goal - whether it will be a real desire to produce a quality product or a thirst for obtaining large sizes arrived.
2. Determining the specifics of the business and its specialization. A clear vision of the direction of your activity is important here. The fact is that in order to increase competitiveness, it is important to understand what exactly the feature will be, and for this it is necessary to provide for all scenarios.
3. A business plan that calculates real costs and predicts potential profits, calculating all kinds of risks, resolving issues with a sanitation station and other services. Opening and registration of a legal entity.

After going through all these stages, you can proceed directly to opening your own business, which will require certain aspects: renting a room, buying equipment, all necessary materials, advertising expenses and so on.

Business plan

The description of the project is followed by the calculation part, which takes into account all financial aspects and aspects of doing business.

Premises: selection and criteria

There are no special requirements as it is not catering and not food production, so you can open an establishment in the basement. And this suggests that prices will be lower than the cost of other premises. However, if you wish to sew luxury shoes for wealthy people, you need to take care of the appropriate quality of your workshop.

Note: the building should not only be located in the city center or in a prestigious area, but also be beautifully designed.

For the production of shoes, you can choose a room in a separate building or as an element of another building: it all depends on the offer commercial real estate on the market and on your personal wishes. On average, the rental price of a 100 sq. square meters will be about 100,000 rubles. This is a fairly small amount, given that for other types of businesses, the requirements for premises are much higher.

Moscow shoe factories in the 2020 catalog - 70 companies. Products in assortment:

• women's, men's, children's (including orthopedic) shoes;
• for summer, winter, spring-autumn;
• genuine leather, leather substitutes;
• shoes, boots, low shoes;
• special footwear, shoes and much more.

The companies "Paris Commune", "RALF RINGER", "Elegant Couple" and others brought fame to the profile enterprises of the capital. Winter products are lined with fur and insulated with wool. Production is moved to the industrial zones of Moscow. Production associations, shoe companies release new collections of models every season, delighting consumers with series of fashionable and high-quality products. The enterprises will consider offers on tailoring to order.

Sales of wholesale parties are realized through online stores, sales representatives, dealers, official sites of production. Delivery to the regions of Moscow and Moscow region, across the region, to the regions of Russia and the CIS, to far abroad countries - by courier and transport services. The Internet exhibition offers a list of enterprises containing contacts - address, telephone, e-mail.

Shoe manufacturers in Moscow call for mutually beneficial cooperation between suppliers of raw materials, dealers, retail chains. Warranty low prices. You can buy shoes in bulk, download the price list by contacting the manager on the page.

Shoe production: what equipment is needed + shoe manufacturing technology - 9 main stages. What you need to organize the work of shoe production: raw materials, premises, personnel + detailed financial calculations.

Capital investment (factory): from 150,000,000 rubles.
Payback period for footwear production: 3.5 - 4 years.

The Russian market is full of goods that are produced all over the world, but the situation is not so good with domestic producers.

Most likely, this is due to the fact that countries like China produce a large number of products for every taste.

Yes, it's not very high quality. However, its prices are quite low, while well-known foreign brands High Quality have a correspondingly high cost.

One such industry is footwear production. This type of activity is also not particularly developed in the Russian Federation.

Therefore, we can assume that if you create an excellent product offer on the territory of Russia, then demand will also appear.

This business is not for everyone.

You need to be a person who understands all the subtleties of the tailor profession. Also have experience in tailoring, repairing or manufacturing shoes.

Even if you yourself do not plan to work, but only to manage, such experience will help determine what may be needed for production.

What format to choose for the production of shoes?

To summarize, we can distinguish two formats for the production of shoes:

• a small place where the master sews shoes to order or for retail sale;
• full-scale production, factory.

The first option is chosen when there are no funds for arrangement large enterprise with factory premises and a large staff.

In this case, you can try to open a small boutique with designer shoes.

But to reveal all the possibilities, if available, both for a novice entrepreneur and for an experienced businessman, will allow the option with a shoe factory.

The cardinal difference is that in the case of large production, it is necessary to focus on its mass character, the speed of release of new models and accessibility for the masses.

And in the case of a private boutique, the main task is the production of exclusive models with individual design, as well as the highest quality.

Another point on which the shoe production format differs is its style. It is necessary to diametrically separate the sports and classic format.

If there are no particularly complex differences in the technology of sewing summer sandals and winter boots, then sneakers are a completely different type of product, the production of which requires different knowledge, technology and equipment.

Basic equipment for the production of shoes - what is needed?

Already delving into the nuances of production, we can emphasize the fact that the standard model will not work when working with leather and other hard materials.

In most cases, you may need additional equipment, the choice of which will be determined by the characteristics of production. This is due to the desire to innovate even in such a familiar industry as the production of shoes.

Well-known brands are especially active in this.

Notable examples are Geox's "breathable shoes" and Reebok's "Easy Tone" soles (which, according to the ads, help tone the butt muscles).

9 stages of shoe manufacturing technology

As with any sewing process, it all starts with a pattern.

If we consider an example in which we have already finished processed leather or other material of the color we need, then the next step will be the manufacture of parts.

These components are cut out with the help of special cutters according to a pre-prepared stencil of the future product.

To make one shoe, on average, you need to divide a piece of material into 20 or more parts. But it all depends on the complexity of the idea of ​​this model.

The next step will be shoe insole shaping.

This is done with the help of special equipment - a press.

This apparatus, using a strong compression method, connects several layers of different materials, and gives a certain shape and curves to the shoe insole.

1. Farther markings are applied where and how the connecting seams will pass.
2. The edges of the parts are fired and polished in order to make them thinner and more suitable for further stitching.
3. Seamstresses start sewing, which give the workpiece the shape of future shoes.
4. Thereafter plates are attached, which give the shoe the ability to remain in its original form, without losing shape under the influence of temperatures.

The last step in manufacturing is connection of the workpiece with the sole.

The sole itself is made in a special oven, after which it is processed and cut off all unnecessary.

After connecting with the sole, finished model being polished.

This is done with the help of sheep wool and a special wagon for shoes.

5. The process of tightening the laces into the finished product always done manually.

What raw materials may be needed for the production of shoes, and where is it best to take them?

Since we are still talking about the production of good and high-quality shoes, natural leather is considered to be the main material for its production.

It is not necessary to contact foreign companies for the supply of high-quality material, since half of the cost will be only delivery, and customs expenses and.

Throughout Russia, there are many enterprises that offer material for the manufacture of shoes. You can refer to such as:

1. "Ronnon" - Moscow ( https://www.ronnontk.ru/leather)
2. "Ostashkovsky plant" - Tver region ( www.okz.ru)
3. "Russian skin" - Ryazan ( https://www.leather.ru/ru)
4. "Kirov Tannery Arteks" - Kirov ( www.arteks.su)

And it's far from full list all factories in Russia for the production of leather.

You will also need materials chemical production for further processing of this skin. Chemical treatment means various liquids, creams, oils etc.

For processing shoe soles, you may also need liquid polyurethanes. All this can be ordered from local chemical plants. Again, there are more than enough of them on the territory of Russia.

Packing material most often ordered from companies that manufacture custom-made packaging. Most often, the larger the order, the cheaper the unit.

How to choose the right room?

Space for small production.

If we are talking about mini-production, you can get by with a small room.

Some of the equipment that will be needed for conveyor production is not needed in this case, since half of the work will be done manually.

Also, as a rule, in the production of this format there is no need for in large numbers personnel.

Based on these data, it can be determined: you need a room with a small area.

But General requirements to production remain unchanged, regardless of its volume:

• the presence of a gas pipeline;
• plumbing installed;
• availability of telephone lines;
• the electrical wire is able to withstand the load corresponding to the features of production;
• heating and thermal insulation are also important, since the storage of material for manufacturing requires a certain temperature regime.

Nowadays, quite often there are workshop points where the store itself is located in the same building with.

This makes it possible to save on rent and sell products on the spot.

A place for a shoe factory.

In the case of a large-scale shoe-making workshop, it is obvious that it is better to choose a factory room in the industrial zone of the city.

Usually, the cost of renting or buying a building in this part of the city is not that high.

If all the necessary areas are included (office department, manufacturing, tailoring and processing workshops, staff room and warehouse), an area of ​​\u200b\u200babout 7,000 square meters will be required. m.

How to organize work in a shoe shop?

Selection of personnel for the mini-production of shoes.

For a small trade + production point, in fact, one person is quite enough. But for greater convenience, it is better to separate the administrative work and the process of creating a product.

Ideally, you need at least one more administration representative(for example, manager or salesman, if the production is located in the same room as the store), designer(since we are talking about designer shoes), cutter and seamstress in one person, and master who will take care of all the installation and similar work.

Shoe factory staff.

For the operation of a full-fledged shoe production, in addition to a sufficient amount of equipment, it is necessary to hire a fairly large staff.

In general, about 150 people are needed to work in production (based on the fact that they will work in two shifts). And we are only talking about workers in the sewing and other workshops!

There will also be enough administrative staff, as well as warehouse workers. But, again, it all depends on the characteristics of the enterprise.

Each manager determines the exact amount himself, depending on the scale of what volume he is interested in.

Sales and sales of shoes

You can sell shoes both through and with the help of various showrooms and boutiques that sell various brands.

The second option is much more profitable - there is no need to pay for the rental of premises, wages, etc.

All that is needed is to simply provide the goods to the store for sale, set a certain amount per unit, depending on the model. The mark-up that the store sets, its owners can take for themselves.

In fact, there are many methods for selling shoes: from a point in the market to a large gallery in mall. But the method indicated above is considered the most profitable.

Capital for the organization of shoe production. Profitability.

In the case of a small point of production and sale, it is difficult to calculate the costs.

We can definitely say only that this business will pay off faster than factory production. Already in the first year of work, all initial costs should pay off, after which the company will begin to make a profit.

If not, this will be a sign that you need to change the strategy.

In the case of a large workshop for the mass production of shoes, approximate figures can be given - from 150,000,000 rubles.

This amount includes the cost of not only equipment for the production of shoes, but also rent, wages, utilities.

If we take into account the average indicators of domestic production, then the profitability of such a business (on a large scale) will be about 48-50%.

It can fully pay off in 3.5-4 years of work.

The development of this production is impossible without knowledge of all the nuances of the industry.

How is the shoe made? All manufacturing steps are shown in the video:

Conclusion on how to start the production of shoes and what is needed for this?

Taking into account all the above, we conclude: footwear production large scale is not so suitable for entrepreneurs who are not ready for such huge costs, and also do not have the opportunity to wait for payback for such a long time, since they do not need large scale equipment for the production of shoes.

However, it is always possible to start with more small business, but in this case, success can be expected only if there are really fresh and interesting ideas.

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Shoe factories are enterprises light industry, producing shoes - products of mass and daily demand, which protects the legs from external influences and performs utilitarian and aesthetic functions.

Process modern production footwear for the mass consumer includes a large number of operations: cutting material, processing cut parts, assembling upper parts into a blank, obtaining finished product by assembling blanks for the top and bottom parts.

The general scheme of the technological process used in shoe factories is as follows: the material assembled in the warehouse is fed for cutting, the cut parts are pre-processed and enter the blank department for fastening the upper parts into the blank. Then getting into the assembly department, the upper blank is molded on the last, after which the insole is attached to the molded upper, the sole and the heel are attached.

Shoe production is a mechanized industry, but in Lately in technological process there have been significant changes due to the introduction of automation, chemicalization and new forms of labor organization. The low-operational technology used in shoe production is based on the introduction of automated machines and units that perform several operations: machines for automatic processing of flat soles, semi-automatic sewing machines, injection molding machines, hot vulcanization presses. For optimal placement of templates during cutting, equipment with program management. For welding parts made of synthetic materials, high-frequency currents (HF) are used.

The classification features of finished products of shoe factories are varied:

• by purpose: household, sports, special (working, uniform, protective) footwear, medical;
• according to gender and age, small children's, children's, school, boys', women's, men's shoes are distinguished;
• by type of design: shoes, low shoes, boots, boots;
• according to the upper material: chrome, yuft shoes, made of synthetic and artificial leather, textile, combined, solid, shoes made of polymer materials;
• bottom material: rubber, polymers, thermoplastic elastomers;
• according to the methods of attaching the bottom, shoes are pierced, doppelny, nailed, glued, molded, hot vulcanized, combined, etc .;
• by production methods: shoes made by machine or by hand;
• by the nature of production: model (smart) and mass (everyday);
• according to the season of socks: summer, autumn-spring, winter.

Each Russian on average purchases 2.6 pairs of shoes per year (residents of the US and Europe - 4.5-6.5 pairs). Shoe factories in Russia provide 10% of the demand for domestic market. Net profit Russian shoe production is 15%. The share of imported materials in the production of Russian footwear is about 40%. The annual growth of the domestic footwear market is 4-5%.

The main problems of the Russian footwear industry are low customs duties on imported shoes and a high share (up to 40%) of contraband and counterfeit products on the Russian shoe market.