Tableware market operators note that in recent years, consumer preferences have changed: buyers have become more demanding on the quality and design of table and kitchen utensils - they want to see in the kitchen beautiful and high quality crockery. The market is constantly changing, following changing tastes, fashion and style, but the rules of successful and effective sales, knowledge and application of which will allow any market operator, whether it be a large retail chain or a small retail store, to retain its customer.

Tableware market, like any market in general, must take into account differences in the preferences and purchasing power of different groups of consumers. There will always be a clear price gradation of goods: economy, medium and premium segments. Accordingly, any operator of the tableware market, first of all, decides for himself the key question: what will be his the target audience? In other words, each retailer chooses its customer. And already from this choice the assortment list and the level of prices on the shelves of a particular store will depend. Secondly, the retailer answers the conceptual question: what should their store look like? This is a matter of positioning, a matter of design, interior and exterior design, a matter of recognition.

At the level of assortment formation retailer determines the percentage of goods in different price categories. As a rule, the "lion's" share of large-format stores (hyper- and supermarkets) falls on products of the middle price segment; no more than 15-20% of the assortment is allocated for products of high and low price segments. However, operators, which include several networks, solve the problem of price differentiation by special positioning of each individual network and its geographical location, taking into account social factors and solvency of the population. Most operators believe that it is unthinkable to achieve good profitability from tableware sales on a small area, since this product sells well only if it is presented in a wide range.

Specialized glassware stores designed for a narrower category of buyers, offering products of medium and high price ranges. Often they are exclusive representatives of foreign factories, thanks to which they can offer a special - piece - product that no one else has. At the same time, unlike the middle and low price segments, where supply exceeds demand, competition in the high price segment is minimal: the buyer of expensive dishes is ready to pay for the product he likes.

Almost all market operators agree that an ordinary product group in a store can be turned into a “cash cow” if there are three components: qualified sellers (and quality service), a well-chosen assortment and well-organized merchandising.

Merchandising, taking into account the psychology of consumer preferences and the motivation for making purchases, helps to create a unique atmosphere, to position the buyer, thereby forming his own, special style of the store.

To create the necessary emotional atmosphere in dishware stores use special handling techniques. For example, a very positive effect on visitors is the presence in trading floor islands of decorative display - tables served and decorated as a dining table or as a table for a festive breakfast. In the departments of dishes, souvenirs are often sold as related products. Display of fancy souvenirs on the slides in the center of the hall is able to create a festive emotional background in the department and help make a purchase decision. It is difficult to overestimate the importance of competent display of products in stores and departments of tableware. There are cases when, after changing the design of the shop window, sales increased by 40-200%!

Classically ideal shop equipment for kitchenware stores simple functional racks and counters with horizontal surfaces are considered. Shelves in such racks are made of glass for tableware or made of chipboard and OSB for kitchen utensils.

Expensive dishes exhibited in glazed shop windows and mirror slides. Such slides can be rotating with selective illumination. But for departments of kitchen equipment, instead of simple horizontal shelves, it is better to use perforated panels on which objects are hung - from ladles to pans.

Cutlery is laid out in display cases, and cutlery sets are placed in high glazed racks. Silver and gold-plated devices are more often placed in jewelry counters.

Frying pans and small kitchen utensils(spoons, spatulas, ladles, etc.) are never exhibited in a single quantity, but only in several units - from 3 to 10. Such a layout is a storage (stock) and at the same time makes the goods more attractive, "richer".

Plates look much more presentable when they are "facing" to the customer, which is possible when using special holders or grids for plates. And cutlery sets are conveniently placed on sloping shelves with a border, which makes it easier to see.

It is also necessary to pay attention to the wide possibilities of using space along the windows of a store or department in a shopping center. Dishes- exactly the product, the layout of which is easy to make attractive from all sides. By installing “transparent” equipment along the showcases, you can get a beautifully and informatively designed showcase and a rationally used retail space operating inside the trading floor.

(Based on materials from the site www.liveretail.ru)

Trading is one of the most sought after sources of income. If you are attracted to the job own business, consider opening a china shop. Draw up and carefully work out a business plan for a dishware store, and the result will not be long in coming. Try to open a store and it will become your reliable and constant source of income.

Why is it profitable to trade dishes today?

Firstly, people have always had, have and will have the desire to stand out from the crowd. Each hostess is always happy to surprise her guests and loved ones with serving both a festive and everyday table. An important role in the dishware business was played by the Soviet shortage - a time when people had a desire to be different, but this was impossible for one simple reason: everyone ate and drank from the same cups and plates, because there were no others at that time. Therefore, nowadays it is very valuable for people to have something beautiful and unusual in the house. This also applies to dishes.

Secondly, the sale of tableware is significantly influenced by social factors. Luxurious sets are must-have gifts for a wedding or housewarming. The more people buy houses and apartments, the stronger the demand for dishes for arranging new housing increases.

Thirdly, the constant change in fashion trends always entails a demand for dishes. Now in stores you can find plates not only round, but also oval, square and even triangular in shape, while having different colors. The ever-expanding assortment is another guarantee of successful trading.

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The success of your business will depend on the preparation of a business plan.

A well-written business plan will help open a store and become the key to success and future profits.

Therefore, approach this issue responsibly and use the advice of specialists who will analyze your business plan and check the correctness of the calculations.

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Manufacturers and suppliers

First you need to decide on the brands of manufacturers that will be presented for sale. According to the price range, manufacturers are divided into classes:

• low - Turkey, China;
• medium - Poland, Belarus;
• high - France, Czech Republic, Italy.

Having studied in detail the range of different brands, proceed to the selection of future suppliers. Check out their terms and prices. For suppliers, a very important criterion is the fulfillment of the conditions by the customer. In order for your further cooperation to be profitable and successful for both parties, familiarize yourself with the terms of payment and delivery of products in advance, highlight all the pros and cons for yourself.

The next step is to define the audience of buyers. It depends on which point you want to open: mono- or multi-brand. For beginners, it is better to focus on the second option, as it is more flexible. Without having certain experience and skills in the trade of dishes, it is quite difficult to represent only one company at the initial stages.

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Premises: location, area, interior

To open a glassware store, you need to choose the right location. It is important that the outlet is located in densely populated and passable areas. The best option would be the location of a china shop in a large shopping center. With this arrangement, a constant flow of visitors is ensured. It will not be superfluous to familiarize yourself with nearby competitors, as well as evaluate them pricing policy about the product they are selling. The rental price of the premises will vary depending on the location, the availability of parking lots and the convenience of access roads.

When choosing a premises, it is necessary to take into account the area of ​​\u200b\u200bthe outlet. To organize a small store, the minimum area will be 60 square meters. m. The footage depends on the number of zones and the range of products. Dishes are selected according to their purpose and divided into zones, for example, festive - in one zone, everyday - in another.

An important step is the interior design of the store. This will also affect the cost of purchasing equipment ( cash register, showcases, shelves, racks, etc.), information about which must be entered in the business plan. If you work with manufacturers directly, they can provide commercial equipment for their products. In branded racks, dishes will look more impressive. The downside is that foreign manufacturers cooperate exclusively on a prepaid basis, but in cases where amounts of several tens and hundreds of thousands of dollars are involved, it is possible to get a discount of up to 10%.

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Recruitment and advertising

Seriously, you need to approach the choice of personnel. Sales consultants can be the key to both trading success and failure. Therefore, it is necessary to train staff on product characteristics and sales techniques before opening a store. Enough six sellers who will work in three shifts. It is recommended to hire charming and attractive women who themselves love to cook and set the table. If sellers like the product they are selling, they will be able to communicate the benefits of the product competently and convince the buyer to buy.

To attract future customers, you need to create an effective advertising company. Use the following advertising methods:

• own site;
• outdoor advertising;
• advertising in local media;
• advertising in local culinary magazines and newspapers;
• product placement on television (dishes are provided for use in culinary programs).

The customer loyalty system is one of the main competitive advantage any store. Therefore, it is necessary to create a system of discounts, as well as to carry out promotions with drawings and prizes. Your task is to keep the customer base, and make visitors who will be in the store for the first time your regular customers.

Incomes of residents of large cities are constantly growing, along with them, consumer demand for a variety of product groups is growing. Demand creates supply and new ideas for enterprising people. For example, a profitable type of business is opening a dishware store. Entrepreneurs in this segment feel confident and make plans for business development. But where should you start organizing such an outlet and how to achieve the success of the store?

White dishes are the most sought after

Why is the demand for tableware growing, and why do people buy new sets of plates, cups and salad bowls again and again? Natalya Dmitrenko, director of a large china shop "Porceliana" (Poltava), believes that the growth in sales of utensils is influenced by an increase in demand for real estate, an increased number of divorce proceedings. When moving, divorces, the dishes break and you have to purchase new sets. Young families moving to a new home very often seek to acquire new dishes.

It is impossible to buy all the necessary utensils in one trip, especially since factories are constantly expanding their product lines. Stores actively use merchandising techniques, laying out dishes so spectacularly that it is very difficult to resist a beautiful teapot, sugar bowl or cake dish. Trends are also constantly changing: today rounded shapes are considered fashionable, after a while - square ones, then the most unusual colors are considered relevant. For entrepreneurs who decide to open own shop tableware, seasoned market players recommend showing some moderation when choosing a trading range.

According to business consultant Elena Oliynichenko, it is better for beginners to focus on white dishes - this option is considered a win-win. Any dish looks great on white dishes, and when setting the table, you can use a variety of tablecloths, napkins, and kitchen utensils. The demand for transparent dishes is not decreasing either. It is undesirable at first to experiment with expensive designer dishes, with unusual plates and cups: there is a serious risk of losing money.

Porcelain tableware is a sales leader

Ms. Oliynichenko is sure that it is better for novice businessmen to give preference to porcelain products. Porcelain has excellent hygienic performance, excellent thermal conductivity, aesthetic properties. There is a stable demand for porcelain tableware. An additional plus of porcelain: the dishes are a kind of advertising medium. Some companies purchase large batches of white porcelain cups, which have their logo applied on them and use the cups as corporate souvenirs.

Tatyana Lebedinets, head of the Serviro chain of tableware stores, which belongs to the MIRS company, believes that souvenirs, as well as tableware and cooking utensils, will be the ideal assortment for a dishware store. Each of the three segments during the year will provide a third of the income of the trading establishment.

Target audience - middle class

According to Ms. Lebedinets, the most interesting audience for an entrepreneur who owns a china shop is the middle class - people with an income of a thousand dollars a month. According to the expert, the niche of stores oriented towards the representatives of the middle class is practically empty. Cheap dishes are offered in supermarkets, there are shops selling elite models. A stratum of middle-class citizens has formed in the country who want to purchase high-quality dishes at affordable prices. Dishes are purchased not only for the home, but also for restaurants and cafes, which are often owned by the middle class. Mrs. Lebedinets is sure that it is the middle class that pays special attention to the ecological qualities of dishes. So entrepreneurs betting on this customer segment should consider environmental safety goods.

Kitchenware store location

Kitchenware store location - the most important aspect that an entrepreneur has to deal with. The store can be freestanding, or located in a shopping center as a boutique. The main point - the outlet should be located as close as possible to the "anchor". Tatyana Lebedinets explains that absolutely all kitchenware stores need “anchors” that attract customer traffic. No matter how beautifully and correctly designed a china shop is, if buyers do not come to the establishment in sufficient numbers, the trade will go neither shaky nor roll. People want to receive trading services in a complex - to purchase not only products, but also household goods. Expert Elena Oliynichenko is sure that a dishware store can function in residential areas - the outskirts of cities are rapidly being built up with shopping centers, and in some areas there are 100 thousand inhabitants, which is quite consistent with the population of a small city.

Room selection

The premise for a complex store of tableware should have a minimum of 50-60 square meters of area. Larger trade establishments are equipped for 100 and even 200 square meters. The footage directly depends on the assortment: different dishes require equipment for shopping areas. Dishes intended for cooking are placed in one zone, used for serving - in another, souvenir models are placed in the third. If a businessman wants to work with one thing, for example, with serving utensils, it is quite possible to use a smaller room.

How to start a kitchenware business

Experts cite the following statistics: only every tenth visitor to a china shop buys dishes, the average amount of purchases is approximately $100. Trade becomes profitable only with a trade margin of at least 25-30 percent.

The multi-brand format allows you to establish contacts with well-known manufacturers of tableware. In this sense, we can recommend the Frankfurt international exhibition. Direct work with manufacturers is also convenient because factories in most cases provide the client with professional commercial equipment - racks equipped with a lighting system. Foreign suppliers work exclusively on prepayment: the amount of purchases must be discussed separately.

Natalya Dmitrenko considers it unlikely that a businessman will be offered a discount when purchasing goods for a not very large amount (from 5 thousand US dollars). If the agreement provides for the purchase of dishes for several tens of thousands of dollars, the discount can be from 7 to 10 percent.

How much money do you need to open a cookware store

When starting a business, about 100 thousand dollars will have to be allocated for the formation of an assortment. Further costs for the goods will depend on the trade turnover.

1. Acquisition commercial equipment(showcases, racks) - from 80 thousand rubles.
2. 1 month rental deposit - from 50 thousand rubles.
3. Creation of a commodity stock - from 400 thousand rubles.
4. Advertising and store promotion ( advertising sign, distribution of leaflets, advertising in the media, creation of a website, etc.) - from 70 thousand rubles.
5. Organizational expenses (registration of a business, preparation of permits, transportation costs) - from 30 thousand rubles.
6. Other expenses - from 100 thousand rubles.

TOTAL: from 730 thousand rubles.

Entrepreneurs new to the segment should not pay attention to the transience of tableware fashion and think about the need to get rid of irrelevant leftover goods. Manufacturers present new items every year, but this does not mean that everything old is immediately sent to the dustbin of history. Tatyana Lebedinets explains that changes most often affect design, production technologies practically do not change. Technological breakthroughs are extremely rare in the glassware industry, so you should look for a product that differs from others in the manufacturing process. It is precisely on innovative manufacturers who have their own "chip" that you need to bet on.

The advertisement is engine of the trade

Mrs. Lebedinets states that, despite the weak saturation of the tableware market, it is extremely difficult to occupy your own niche. By advertising, merchandising techniques, the buyer needs to be inspired with the idea that it is precisely such dishes that he needs: this is the only way to make the client part with the money.

It is much more difficult for a single dishware store to attract customers than for a chain store. Unfortunately, the culture of table decoration in our country is in its infancy. Not everyone eats with a knife and fork, and very few families use a full set of cutlery in a formal setting. Many citizens do not know what certain models of dishes are intended for: glasses, plates of various sizes. Sales consultants need to make every effort to impress the visitor with the need to purchase this or that thing. It is much more difficult for a separate store to carry out such work than for a trade institution belonging to a large network.

Competent staff is the main factor in the success of the dishware business

Kitchenware store salespeople need to be taught both sales techniques and product characteristics. Even a small shop of 50 m2 will need at least 6 salespeople who will work in shifts of three people. “The buyer is like a guest. He needs to be met in such a way that he wants to return, - says Tatiana Lebedinets. Therefore, shop assistants must be polite, friendly, attractive, they simply have to understand the dishes, as well as be able and love to cook. There is a simple truth in trading: a seller who does not like a product will not be able to sell it - the buyer simply will not believe him. Often, a person makes a purchase decision on a subconscious level. He may be embarrassed by the price and quality, but if he believes the seller, he will definitely return after a while and buy the goods.

The best shots are middle-aged women, business gurus say. Young girls do not often cook themselves, which cannot be said about the older generation, who cook themselves and can advise which dishes are better to buy. Buyers trust such sellers more.

Sellers of a dishware store often combine several functions at once - a cashier and a consultant. Medium wage sellers is about 15-25 thousand rubles, depending on the revenue indicators. Quarterly bonuses are possible, which significantly increase staff motivation.

In the competitive struggle in the "dishes" market, one can survive only due to the quality of the goods and due to a loyal attitude towards the client. “If a person bought a product from you and was disappointed, he will no longer return (if his visit is not a reason to return the product) - Tatyana Lebedinets explains. The main secret the success of a cookware store is feedback from the buyer and his desire to return to you again. When a client purchases a quality product, comes home, puts it next to outdated dishes and understands that a lot needs to be changed. To use feedback to the maximum, the owners of outlets apply discounts and arrange all kinds of promotions.

Although there is a seasonality in the trade in utensils, it is very insignificant: utensils for coffee and tea are bought in the winter, for picnics and soft drinks - in the summer.

In this article, we will talk about another product that is in demand among buyers and belongs to the category of home improvement and decoration, namely, dishes. We can safely say that this niche is not new and the market already has its own serious players who provide a fairly wide selection of goods. And if in big cities the lion's share of sales in this segment is carried out by large retail chains, then in small town, it is quite possible to compete and receive a stable profit. In large cities, it makes sense to sell something exclusive, such as dishes handmade or be the official representative of some new trademark. Thus, you will compete minimally with trading networks and you can provide a fairly unique range.

Let's look at how to open a dishware store and whether it is profitable to do it. We will try to describe step by step all the main aspects of maintaining this business so that you have a general picture and an algorithm of actions.

Documentation

As with any business, first you need to know what documents you need to issue. We will provide you with a basic list of the papers and permits you will need for retail crockery.

• open IP.
• specify OKVED for activity. For Russia, this is 47.59.2. For Ukraine - 47.
• conclude a lease agreement for the premises.
• have quality certificates for the goods.
• if necessary, obtain permits for trade from the SES and the fire service.
• recruit staff.
• arrange a corner of the buyer.

In order to do everything correctly in the legal field, we recommend that you seek the advice of a lawyer.

Do you need a product niche that would be in high demand and at the same time could compete with other stores? The most attractive option is to open a hardware store. All the details in our article at the link above.

Premises and place for trade

In the second step, you will need to take care of choosing a location retail space, as well as its size. The shopping center is considered a very good place for any store, including a newly opened housewares store. Although there are also disadvantages: it will be a problem to find a free place, and the rent in large shopping malls, as a rule, "bites". But a big plus is a continuous stream of potential buyers. In fact, your store will receive customers without initial promotion.

When starting in such a business, it is necessary to pay due attention to interior design. The right atmosphere, the choice of the right color scheme and texture of the walls is very important. To do this, you can use wallpaper or Venetian plaster in pastel shades, it is advisable to pick up paintings or place photographs on the walls. It will be useful to create a sound design. Soft, pleasant classical music good decision. You can negotiate with suppliers about branded racks, where the display of dishes will look even more impressive.

Another way is to launch a store in a separate room. In this case, in addition to the same repair costs, you will need to think about protection and promotion, and this is also an additional investment.

The average area of ​​a small glassware shop is 25-50 sq.m. This is quite enough to place the racks and arrange a presentation of the entire range.

Equipment

The third stage is the purchase and installation of commercial equipment. When starting a business selling dishes, you will need to calculate all the necessary investments in these devices.

You will need:

• racks with shelves.
• showcases.
• hanging shelves.
• furniture for the workplace of the seller.
• security alarm.
• window lighting system.
• room decor accessories.

As mentioned above, the main thing is to create a cozy atmosphere with beautiful presentation commodity groups. This is especially true for exclusive dishes or for handicrafts.

Range and suppliers

The fourth stage in compiling a business plan for a dishware store is drawing up an assortment.

The first thing you need to decide on is the type of product: exclusive, everyday kitchen utensils or handicrafts. The second is price range and target buyers. The third is the manufacturers with whom you will cooperate.

I would like to note that if we talk about opening a department with dishes in a big city, then we can consider all options. But if your choice is a small store in a small town, there is no need to experiment and it is better to choose dishes for daily use as the basis of the assortment, and have 80% of cheap products and 20% of more expensive manufacturers in stock.

Main product groups:

• kitchen utensils (watering cans, lemon makers, spatulas, meat hammers, etc.).
• kitchen utensils (pots, pans, stewpans, etc.).
• storage utensils (jars, trays).
• goblets, glasses, decanters.
• children's utensils.
• for microwave ovens.
• knives.
• plastic utensils.
• tableware (bowls, plates, sets, cups, forks, spoons, etc.).

In general, there is a universal dish that is in demand at any time. This is porcelain ware of white and dark color. It is popular in restaurants, cafes, and in every home is used very often. Food in white plates looks spectacular, and it goes well with any tablecloth.

Sets of dishes in black (with or without a pattern), as well as white with a colored pattern, are also in high demand. Experts say that the most popular are sets of dishes for everyday use. Cooking utensils and gift sets account for only about 30% of all sales.

When opening a dishware store, it is advisable to immediately start working with several manufacturers, including domestic ones. Research prices and see where you can compete with similar outlets. Always take quality certificates for the goods, this will protect you from unnecessary fines that may follow after checking by a special commission.

Tableware suppliers can be found on the Internet. You can contact the manufacturers directly and ask them for the number of the nearest official dealer in your region.

Staff

Guarantee successful work a shop selling utensils will have a skilled and competent sales assistant. Your employee should understand the assortment and be sociable. After all, people who can advise a suitable option, orient as producers, appointments, who know how to cook and set the table, inspire more confidence in the buyer. And the most important thing is that the sellers themselves like the assortment, because only under this condition they can easily convince even the most skeptical customer to buy the offered goods.

As an entrepreneur, you can take on the duties of an accountant and a manager.

Advertising

It is very good if you take care of advertising your business. You can create an online store, order outdoor advertising(well, if it is unusual and memorable), place an advertisement in local media, including culinary magazines and newspapers. But you can also rent dishes for culinary events, negotiate with chefs who conduct master classes to advertise your dishware store.

Do not forget also about holding various promotions, contests with prizes, think over a system of discounts. Then every person who visits your store at least once will want to become a regular customer.

Factors affecting the increase in sales

Many changes in society entail an increase in sales of tableware. For example, an increase in the number of weddings, according to statistics, invariably leads to an increase in sales of this type of product.

The increase in sales in the real estate market also leads to a greater need for the purchase of this type of product: in a new apartment with new furniture and, of course, with new utensils.

In addition, the market development factors in this area are the ever-growing range of tableware and the fashion for exclusive and interesting services. Fashion dictates a lot, and the color of the plates and their shape may vary depending on the directions. Previously, all plates were equally round, but today there are no other dishes: round, square, triangular, oval-shaped, and even in the form of various figures - for every taste of the buyer. Table setting in our time is a whole art, and restaurants are constantly looking for the most interesting options for tableware sets in order to surprise the client. And if you decide to become the owner of a tableware store, try to take care of the variety in the assortment and the constant replenishment of the counter with new products.

The way you present your product on the windows and shelves of the store also significantly affects the number of sales. For example, the “warehouse” format, which is familiar to sellers, is inconvenient for the buyer.

Experiment with the arrangement, plus you can make several stands designed for specific brands of manufacturers. People should imagine how this dish will look in their kitchen.

How much money is needed?

Now let's move on to financial side consideration of the business plan of a dishware store, namely, a description of what it costs. We will indicate only the basic costs, and you will already substitute the values ​​\u200b\u200bfor your region and your range of goods, each final amount will be different.

Starting investments:

• cosmetic repairs - from $ 120 per 1 sq.m.
• purchase of equipment – ​​from $2000
• paperwork - $200
• purchase of a range of goods - $ 7000 - $ 10,000
• corporate identity and decor (signboard, business cards) – $250

Monthly investment:

• rent for the premises - from $7 - $10 per 1 sq.m.
• utility bills - $20 - $30
• taxes - $120
• salary - from $ 200 per employee
• advertising - $50
• replenishment of the assortment of goods - $ 1500 - $ 2000

Based on this list, you can tailor it to your needs and add missing expense items.

How much can you earn?

The average margin on dishes is - 25% - 30%.

For example, for plastic products, it can reach - 50% - 100%.

Everything will depend on the manufacturer and the quality of the product.

The payback of a business selling dishes is from 1 year.

Findings. Opening your own dishware store is a profitable niche for entrepreneurs who want, and most importantly, know how to work in a competitive environment. Here you either offer unique products, or very wide range of goods, or will take a lower price. But in any case, you can compete and get a stable profit is also quite realistic.

Do you have experience in this niche? Looking forward to your feedback below.

Encyclopedic reference: dishware store - a point of sale where you can buy pots, plates, glasses, other items for serving or cooking, as well as various kitchen accessories.

Modern manufacturers offer a wide range of dishes different sizes, shapes, colors and purposes. Demand for this category of goods seems to be stable, but not everyone is lucky in this business. Why? Read our article and find out if a cookware store is profitable and how to avoid the most common mistakes in the initial stages.

Step by step to a profitable housewares shop

Step one: preparing the legal and material base

The same documents are required for the trade in utensils as for the organization of other types of retail sales:

Registration certificate ( entity or IP);

Certificate of registration and assignment of an individual taxpayer number (TIN);

The conclusion of the State fire supervision and sanitary and epidemiological station;

Cash register license.

Experienced entrepreneurs are advised to start with a small shop or department in a large shopping center. Choose a place where there is an "anchor" - outlets with themed goods such as kitchen textiles, Appliances And so on. Remember: dishes, as a rule, are purchased against the background of other purchases. You can also locate near the gift shop, since many buyers consider kitchen utensils to be a good present and buy them on the occasion of certain holidays.

How to choose a place? A good option is in a large shopping center with good transport accessibility. Also, a china shop can be opened in a residential area. If the premises can be rented, then it is better to purchase commercial equipment - this way you can easily expand trade in another place, if necessary.

Step two: choose a strategy

Experts advise beginner businessmen not to sell dishes of one brand, but to have goods from different manufacturers available. In this case, you must first select price category. For example, focus on selling inexpensive tableware from China, Russia and Ukraine, or create an assortment based on more expensive European brands.

Before you open your kitchenware store, also decide what kind of goods you will sell. It can be kitchen utensils for cooking, exquisite crystal, practical plastic and much more.

Step three: we form the assortment, we recruit personnel

There are several ways to form an assortment. Firstly, you can offer customers a product that is fundamentally new for your region. For example, no one sells bamboo or ceramic dishes nearby. Focus on it, and the attention of the audience will be ensured. If there are no free trading niches or you do not want to take risks, take a closer look at your competitors. Which product category is in the highest demand? Focus on it and you, offering, for example, a better price or a wider selection.

Remember that the reputation of your store is the key to its prosperity. If the buyer likes you, he will tell three friends or relatives about it, if not, ten. That is why the choice of suppliers should be approached with particular care. Try to negotiate with manufacturers. Firstly, you will get a good price offer, and secondly, it is easier to control the delivery schedule and quality.

Important: each type of product should have its own zone: a zone for gift sets, a zone for cooking utensils and a zone for serving utensils. A third of the income per year brings each of these groups of goods.

In the place of the seller, according to experienced businessmen, it is best to hire a middle-aged woman. On a subconscious level, among buyers, it is she who is associated with an experienced hostess who can give helpful advice choice of dishes.

Where to get money?

When calculating how much it costs to open a dishware store, consider the costs of renting a room, purchasing commercial equipment, and forming an assortment. At the initial stage, you will need quite big investment, since bulk purchases of dishes from suppliers are coming. Want to save? Sign contracts during exhibitions - large manufacturers offer good discounts during this period.

Credit is the most common form of attraction start-up capital. When choosing a loan program, keep in mind that the trade in utensils is a stable business that brings year-round income. Profitability is quite high if the trade margin is 25-30%.

Underwater rocks

Your reputation may be threatened by poor quality dishes and poor service. Failure can also befall you if you choose the wrong assortment. For example, you start selling elite crystal in a middle-class residential area. In addition, there is quite a lot of competition in this niche. Loyalty programs will help you stand out from your competitors. Remember that people love discounts and promotions.

Summing up

The dishware store is a fairly stable business with an average level of profitability. With the right approach to the formation of the assortment and the organization of the trading process, you will provide your point of sale buyers' interest. It is easier to start with a small multi-brand store.