Gross profit

Operating profit

Amount of assets

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Number of employees

operating profit

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Brandz (Millword brown)

Russians under the Samsung brand primarily associate the products of Samsung Electronics Co., Ltd. In addition, passenger cars are quite well known in our country, which are produced in Korea at the Renault Samsung Motor plant and sold under the Nissan and Renault brands - Renault Koleos (Samsung QM5) and Nissan Almera Classic (Samsung SM3). By the way, in the homeland of the brand, in South Korea, in addition to the umbrella Samsung brand there are many sub-brands, but in Russia the "umbrella" is being promoted much more actively.

Samsung's activities in the electronics industry are developing in eight directions:

Mobile devices;

Telecommunication systems;

Household electronic appliances;

IT solutions;

Digital photo equipment;

semiconductors;

LCD monitors.

In addition to the electronics industry, the Samsung Group also operates in a number of other industries.

Chemical industry. Its share in Samsung's turnover is small - about 5%, but this gives an impressive amount (in 2006 it was $6.11). The group's largest company in the chemical industry is Samsung Total Petrochemicals. The petrochemical complex consists of 15 plants located in Daesang (South Korea). They produce household chemicals, chemicals for general consumption.

Finance and insurance brings Samsung Group about $42 billion a year. At the same time, the group's companies operating in this sector (the largest of them - Samsung Life Insurance) are mainly engaged in financial services for the group itself and operate in South Korea.

Heavy industry. The divisions of the concern (the largest of them - Samsung Heavy Industries) bring about 10% of profit. They work mainly for domestic market South Korea. In addition, part of the export goes to the USA and China. The main activities include the construction of oil and gas pipelines and the production of tankers.

history of the company

In the 1930s, entrepreneur Lee Byung-chul opened his rice flour business in Korea. A small warehouse in Daegu becomes the beginning of a big story Samsung. At that time, Korea was a colony of Japan, and it was quite difficult to engage in private business in the country. However, already in 1938, Li managed to create the first independent export channel from Korea to China and Manchuria.

The active development of the food supply, such as rice, sugar and dried fish, made it possible to officially register trademark Samsung Trading Company. The foreign (for Korea) origin of the name was the result of the far-reaching, ambitious plans of the Korean entrepreneur: by the end of the 1950s, Lee Byung was going to establish trade with the countries of the American continent. And after the landing of US troops on the Korean Peninsula, the products of the plant for the production of rice vodka and beer began to be sold to representatives of the allied forces. The Korean War put an end to this business. Warehouses were looted and burned, as were the main factories of the company.

There is a legend that on the ruins of a burned house, Lee Byung found a hidden box with money, which he invested in his new business. It was a textile factory, a sugar factory, and later an insurance business. Lee Byung quickly grew rich, despite the fact that the average per capita income in Korea in the 1960s did not exceed $80. It is worth noting that at that time, even in the capital, Seoul, there was no permanent electricity, electricity was supplied for several hours a day, and there was no centralized water supply. Not surprisingly, a quick military coup toppled Syngman Rhee, president and close friend of Lee Byung, who, as a wealthy businessman, was part of the inner circle of the disgraced ruler. Lee Byung-chul himself was imprisoned for bribery and close acquaintance with the deposed president.

The new president of South Korea, General Park Chung-hee, began industrial and economic reforms. A program for the development of the industrial sector of the economy was developed, an increased focus on exports was supported by close relations with the United States, it was supposed to take foreign loans, purchase raw materials and modern technologies, and re-use the profits to purchase raw materials and equipment. The Korean reformers concluded that a stable economy should be based on large concerns, but they had to be created in as soon as possible, so the most prominent businessmen in Korea were given government credits and loans. They were secured by government orders, while certain legal and tax breaks made it possible for small enterprises to grow into vast conglomerates. Among the successful entrepreneurs was Lee Byung-chul.

Thus, 30 large companies(chaebol - "money families"). Among them, in addition to Samsung, were Daewoo, Hyundai, Goldstar (LG), etc. Each "money family" had its own direction: Daewoo - the production of cars, Goldstar - Appliances, Samsung has electronics, Hyundai has construction, etc.

The economy of South Korea developed at a rapid pace from 6 to 14% per year. The increase in exports during this period amounted to 30%. So in 1969, when Samsung, after merging with Sanyo, began producing black-and-white televisions, only 2% of the population in Korea had them.

The merger of Sanyo and Samsung marked the beginning of one of the largest sectors of the Samsung Group - Samsung Electronics. The company managed, albeit with heavy losses, to survive economic crisis 1980s. The price of the crisis is several non-core divisions, a sharp reduction in the number subsidiaries. With the advent of Lee Gong Hee, a whole range of reforms was proposed, which included not only a complete restructuring of the company, but also a change in the very foundations of management: the company had to fully comply with the conditions of the free trade law. The proposals to change the policy towards external investors were supposed to increase the attractiveness of the company for subsidies, as the conglomerate lost financial support from the side of the state.

Until the 1980s, the shares of companies belonging to the concern were circulated only in South Korea, while they were in rather low demand from investors. The reason is traditionally Asian management according to the principles of Confucianism: at the head of the board were exclusively representatives of the Li family. The levers of influence on decision-making in the field of company management were completely absent from external investors. In addition, traditional management meant lifelong employment and promotion. career ladder for years of service.

When developing a new emblem, it was not without oriental philosophy. According to the company's representatives, "the elliptical shape of the logo symbolizes movement in the global space, expressing the idea of ​​renewal and improvement." These changes continued until the 1990s.

In 1983, the production of personal computers was opened.

In 1991-1992, the development of the first production of personal mobile devices and mobile telephony was completed.

In 2010, Samsung Corporation and Panasonic began selling 3D TVs in the US. At the same time, Samsung Electronics had already managed to sell the first product model the day before. The 3D TV cost the buyer $3,000. In the kit, he received two pairs of glasses for viewing images in 3D and a Blu-ray player.

In September 2015, Samsung launched its own payment system, Samsung Pay, in the US. It allows you to make cashless payments using your smartphone. To realize this possibility, NFC technologies are simultaneously used (to make a payment, you need to bring your smartphone close to the terminal) and MST, which allows you to use your smartphone as a regular plastic card with a magnetic stripe. To do this, the device has an innovative induction technology capable of generating a magnetic field similar to bank card. The terminal recognizes the field as a regular card and executes the transaction.

In April 2018, Samsung introduced the new Galaxy J2 Pro model to the home market, a “smartphone” that does not have modules to support 2G or 3G, and also lacks the ability to connect to WiFi networks. The target audience"smartphone" - local students who are trying to avoid distraction due to the Internet.

At the moment, the companies that are part of the Samsung Group are engaged in electronics and microelectronics, the chemical industry, construction, automotive, heavy industry, finance and loans, and insurance. The structure of the concern includes a full cycle of electronics production, from the extraction of resources, their processing and ending with finished products. Most of the divisions of the conglomerate perform subordinate functions in relation to companies directly involved in the manufacture of finished electronic products, and work exclusively for the concern or only within South Korea. This feature is clearly visible from the distribution of profits by divisions, thus, the main income of the concern comes from the electronics industry.

Brand history

Logo of the Samsung Byeolpyo pasta company (1938-1958)

It is easy to see that it bears little resemblance to the modern image. However, the first step towards it in 1969 was taken.

Samsung Group logo (1969-1979)

The successful development of Samsung Electronics has given impetus to a new change. This is the well-known "umbrella" logo of the Samsung Group "Three Stars" for the entire concern (late 80s - 1992).

At the same time, the "electronic division" used its own logo.

And in 1993, their "merger" took place, a single logo began to be used, moreover, the "electronic" version was clearly taken as the basis. Apparently. even then the top management of the group was aimed at the global market. And the logo had to be understood by everyone.

The name Samsung in Korean means "three stars". Perhaps it was the personification of the three sons of the founder of the company, Lee Byung-chul.

Until 2008 by Samsung ruled by the youngest son of the founder. This went against all traditions of inheritance in Asian families.

Lee Byung-chul made very big plans to conquer the market, because as soon as he more or less established activities, he gave the company a name unusual for Korea - Samsung Trading Company with an eye to conquering Western markets.

But everything was not so smooth - Lee even managed to go to prison when the time came for changes in the Korean economy and 30 concerns were created to support it, then thanks to Lee's energy, Samsung began to flourish. Each company was entrusted with its own industry, Samsung took up electronics.

In 2012, a large-scale patent dispute between Samsung and Apple entered an acute phase, initiated by an American corporation, which in the spring of 2011 filed claims against the South Korean concern regarding copying the design of the iPhone smartphone and iPad tablet. One of the key in this conflict was the patent proceedings in the United States. In August 2012, a US court found Samsung guilty of copying the design and technology of iPhone and iPad mobile devices and ordered them to pay $1.051 billion in compensation to their manufacturer Apple. different countries peace. Samsung won in the UK and Japan. And in the homeland of the brand - in South Korea - the court made a sensational decision in the case of mutual claims of Apple and Samsung: they were found guilty of illegal use each other's patents.

In October 2013, Samsung launched the Samsung Galaxy Round, the world's first smartphone with a glass concave screen. The rest of the specifications are typical for Galaxy smartphones in 2013: a nearly 6-inch screen with Full HD resolution, a quad-core processor, a 13-megapixel main camera, and Android 4.3 operating system. The price of a novelty in Korea will be $1000. In a year Korean companies promise to release devices that can be rolled up into a tube.

Sources: en.wikipedia.org, 7faktov.ru, samsung.com

love stories

My poor Samsung phone has already fallen dozens of times on the floor, on asphalt and everywhere, but it continues to serve me faithfully.

Samsung is a really cool brand! There are many stories, I will tell you one: how I won a box of cognac)). This happened in the early 90s, in the country a mess, anarchy and devastation. In the village, from my aunt, in order to watch TV, I had to buy the most powerful voltage-raising stabilizers, the voltage in the network was 160-170 volts at best, a 100-watt light bulb shone like a 40-watt one. My aunt's next telly burned out (2-3 years is the usual life of our TV sets at this voltage), and I went to Kazan to buy a new one. Accidentally met a friend who advised me to buy Samsung. The main thing that surprised me was the ability to work from 110 volts. About the brightness, richness of color and clarity of the image, I will not expand, this is a separate song)) I brought it to the village, naturally the neighbors came in, how could it be without this, we do not live in the city. The neighbor dragged his cool stabilizer and is trying to connect the TV. I tell him, they say, this contraption is not needed for Samsung, word for word they switched to an argument: how can this TV work without a step-up voltage regulator, if the lamp barely shines! They argued for a box of cognac, a neighbor already invited half the village to drink the winnings. I insert the plug directly into the socket, turn on the telly from the remote control (the remote control is also a curiosity) and a miracle! shows my Samsung! And how it shows! In general, I did not offend the guests invited by the neighbor, and we all washed the purchase together. For many years, friends and acquaintances came to marvel at the real miracle for those years - the Samsung TV. It is clear that in the whole village if there is a TV, then only the Samsung brand. How years have passed and after all, the smoking room is still alive! True, it turns on after 3-5 minutes and the colors faded, but it works! flawlessly and honestly!

My favorite brand all my life is SAMSUNG. Almost all the appliances that we have in the house. I often recommend her to my friends. But I am constantly haunted by failures with her. It so happened that my friends had to give me a present a few days before my birthday. I got it as a gift digital camera samsung - joy knew no bounds. I am fond of photography, so the gift was very valuable to me. It rained heavily on my birthday, but it didn't stop me. But in vain ... As soon as I went out into the street, a car passing by was doused with water from head to toe. In surprise, I dropped my camera and it broke. And two weeks ago I bought myself a brand new SAMSUNG DUOS. I thought about how great it would be for me in St. Petersburg with two SIM cards - I won’t miss a single call! 3 days ago it fell out of a pocket on a car seat. When I realized this, the car was already far away ... But I will definitely try to buy myself the same one soon!

My favorite brand is without a doubt Samsung. All appliances (even the new LED TV) are Samsung. We are connected by many things - quality and responsibility, design and functionality, guarantee and informativeness.

He completed an internship from the College of Communications No. 54 at the Samsung plant (in the Kaluga region). I was impressed by the high level of work of the plant and the training of personnel. Also at this plant we had a competition / exam, for winning which I received a tablet, and at the end of the exam evening we had a banquet with the national cuisine of Korea. It was cool!

Ever since childhood, my parents preferred Samsung appliances. There was a case when my father came to the store and was going to buy a TV set from this company. Having bought it, he was offered to take part in the drawing of a special prize, he naturally agreed. I filled out the questionnaire and gave it to the consultant. After some time, they announced the beginning of the lottery. He was in the top three winners, taking second place! He was awarded a prize-video recorder and several films! When dad came home, he told us about it, mom was delighted. At that time I was about 7 years old, as you understand, I did not understand what kind of thing my father won. One fine evening, I was left alone and climbed into the VCR, inserted my toys into it, picked it, I also tried to insert cassettes, but it was turned off, and nothing worked for me! In the end, I broke it, and my dad punished me.

On the day of my wedding, in a traditional place where newlyweds were walking, an advertising presentation of digital technology was held. And we were presented with a few pictures taken on it as a gift. The device was Samsung.

There was once such a story: I bought a TV and a VCR in the nineties, in a company store. When checking the goods, they found a malfunction, changed and in new technology deficiencies and poor quality of assembly and installation of equipment were also revealed. Disappointed, I took the money and did not buy anything in this store. A day later, I went to the Samsung brand store. I bought everything I wanted there - they checked it, the quality is good. Bought and still do not regret buying. And now everything works and functions like new, it has never broken down and has not given rise to frustration in terms of the quality of work and functionality. Now, of course, I have bought everything new, but of the same brand, which I do not regret at all! A Samsung cell phone fell out of my pocket when I was building a dacha, and from 8 meters it crashed on the cement floor in the basement. I only discovered this when I heard the call to the call ... And I didn’t even crack

Samsung is a whole industrial concern. Giant was founded back in 1938.

1938 Korean businessman Lee Byung-chol manages to register the Samsung Trading Company trademark. At first, his company was engaged in the export of rice, sugar and dry fish from Korea to China and Manchuria.

The Samsung name is not Korean. Lee Byung-chul named his venture as such because he had far-reaching plans. At the onset of the 50s, the ambitious Korean planned to develop partnerships with the countries of North America.

During World War II, when American soldiers landed in Europe, Samsung began supplying rice vodka and beer to the American military. However, the brutal Korean War that broke out in the 1950s halted the company's growth. The alcohol business was curtailed, and many factories were simply destroyed.

rebirth

After the end of the Korean War, the new government began to carry out large-scale economic reforms. In order to boost the country's economy, it was decided to provide the largest entrepreneurs with state orders. They were also given huge tax and legal benefits. It was during this period that such Korean giants as Daewoo, Hyundai, Goldstar (LG) were created.

Each company had its own specialization. Daewoo was engaged in the production of cars, Hyundai - in construction, Samsung began to manufacture electronics, LG was engaged in the production of various electronics.

The company made another breakthrough when, in 1969, after merging with Sanyo, it began producing the first black and white televisions. At that point, only 2% of Koreans had televisions at home.

The merger of the two companies became the basis for the creation of a large division - Samsung Electronics.

However, already in the 80s, the company had to go through a major crisis. The economic recession of the eighties almost cost the company collapse.

Samsung had to get rid of several non-core divisions, as well as reduce the number of subsidiaries.

Big changes

The next chapter in the history of the company began with the arrival of a new leader - Lee Gong Hee. He proposed a wide range of reforms, which included a complete restructuring of the company and a change in all management fundamentals.

The company also expected a complete change in the field of marketing. The company's strategy and logo have been completely redesigned. It was then that the world saw the modern Samsung logo.

Today, to all students who are studying to be advertisers, talking about the rebranding of Samsung as one of the most successful in history. Stunning design and large-scale advertising campaign around the world has done its job. Now the Samsung logo is considered to be the most recognizable in the world.

In 1983, the company moved into the production of personal computers. In 1992-1993, the company's developers completed work on the first personal mobile devices.

According to marketing research conducted by international agencies, Samsung ranks 21st in terms of total brand value. The Samsung brand is valued at nearly $17 billion.

Samsung Group has many divisions that are engaged in the production of microelectronics, chemical industry, construction, etc.

The structure of the company consists in a full (closed) cycle of production of various electronics.

According to research, Samsung ranks first in the United States in the sale of mobile phones. The company is also a leader in the mobile phone market in Europe and is ahead of its main competitor, the Swedish company Nokia.

March 10th, 2018

The image shows a warehouse in the city of Daegu, from which the history of Samsung began.

Few people probably know that Samsung began as a shop selling vegetables. The founder of the company is Lee Byong Chul. Lee's shop sold vegetables and herbs grown in nearby fields. The company brought in good money - so Lee decided to move to Seoul, where he started processing sugar, and later founded a textile factory. Lee tried to make the word "diversification" his slogan. Samsung was involved in many things - the insurance business, security, retail.

Now Samsung, in addition to the production of various electronics, is engaged in the production of polymers, oil refining, makes tankers, military equipment and even cars (which are called Samsung). The company is also engaged in finance, insurance, textile production, owns a chain of hotels, resorts and amusement parks.

Let's remember how it all happened.

The ability to balance on a knife edge, instantly respond to changes and be always on the alert - these are the distinguishing qualities Samsung. Many Korean companies went under, unable to withstand all sorts of “cleansing” and persecution, and Samsung not only survived, but also became a transnational corporation.

According to the biography of the founder of Samsung Lee Byong Chul, you can shoot an action movie in the spirit of Jackie Chan. Your little trading company in 1938 Li Biong called " Three stars» ( Samsung Trading Company). It is said that this was done in honor of Li's three sons.

Samsung Group logo "Three Stars" (late 1980s - 1992)

about any high technologies this company did not even think then, quietly supplying rice, sugar and dried fish to China and Manchuria. It looked like a protest against dependence on Japan, and Samsung gained a reputation as a patriotic entrepreneur. During World War II, the United States landed on the Korean Peninsula and liberated South Korea from the Japanese. By this time, Li Biong had a large production plant rice vodka and beer. These products sold well to the American army and Li Biong's business went uphill. In 1950, a war broke out on the Korean Peninsula between the communist North and the pro-American South. And for this, the North Korean communists put Lee Byong-chul's name on the death list as an accomplice of the puppet regime.

If Lee hadn't smelled the fried food, reinvested all the profits, and turned all the proceeds into cash, then Samsung would have died. How the money stuck in the wine box survived is a separate story. The car in which they were transported was confiscated, the house in which they were hidden was completely burned down, and the wooden box was only charred! And Samsung, as they say, has risen from the ashes.

The second time Lee was on the death list was under Park Chung Hee. Formally - for illegal enrichment on government supplies and economic sabotage, but in reality for having rubbed shoulders with the Japanese, trying to learn from the experience of the zaibatsu (chaebol in Korean, but in our opinion something like a powerful clan).

After a sincere conversation with General Li, not only was he not shot, but he was appointed head of Korean businessmen. Samsung has become a concern, mastering government orders and enjoying all sorts of subsidies and benefits.

In the 60s, the Li family expanded their business: they built the largest factory in Asia for fertilizer production, founded the Joong-Ang newspaper, built ships, hotels, universities and hospitals, and set up a citizen insurance system.

In 1965, South Korea re-established diplomatic relations with Japan. Lee Byong-chul reached an agreement with the Japanese leadership on technological support electronic industry that originated at that time in South Korea. As a result, in 1969, together with the Japanese company Sanyo, Samsung-Sanyo Electronics (SEC). She began to specialize in the production of semiconductors and a few years later became the property of Samsung. In 1970, cooperation with Sanyo Electric led to the merger of companies and the creation of a corporation Samsung Electronics.

In general, everything that happened before the 70s somehow weakly correlates with the image of a modern corporation, and Samsung-Sanyo Electronics, the first joint Korean-Japanese enterprise, can rightly be called its real predecessor. True, cooperation with those same zaibatsu was not the most successful - the Japanese clamped the latest technology and shared only obsolete ones, and the prices for components were driven up. This is one of the reasons Sanyo was removed from the company's name - it's just that the Koreans have learned how to make semiconductors themselves.

Since August 1973, the company's head office began to be located in Suwon (South Korea), and in November the construction of a plant for the production of household appliances was completed. At the same time, the Korean company Semiconductor Co.. joins the corporation, as a result of which the mass production of washing machines and refrigerators began.

In 1977, the company's export volumes exceeded 100 million US dollars. In 1978, the first Samsung office in the United States opens. In 1979, the first home video recorders were released. However, half of the cost of goods had to be given to the Japanese for the use of their technology and design. In addition, in other countries, Samsung products were sold under foreign brands or at very low prices.

As a result of the economic crisis that swept South Korea in the late 70s, Samsung Electronics started making losses. In response to this, Lee Kun-hee, the son of the founder of the company, decided to reform the company. He reduced the number of subsidiaries, stopped subsidizing departments, put the quality of products at the forefront. These changes have had a positive effect on financial condition companies - revenues of Samsung Electronics rose again. At this time, the company joined Korea Telecommunications Co., which was renamed Samsung Semiconductor & Telecommunications Co.

By the end of the 70s, Samsung Electronics had become the flagship enterprise of the Lee empire, and in the late 80s, an economic crisis occurred in Korea, and the company became unprofitable.

Samsung again had every chance to cease to exist, but this did not happen, since Lee the second (Kun Hee) developed a rescue plan long before the crisis. It was planned to change everything, with the exception of wives and children. The key point in the restructuring was a shift in priorities - quality became more important than quantity. Perestroika lasted 10 years and was crowned with success. One company after another went bankrupt: Hanbo, Daewoo, Huyndai, and Samsung increased exports and established itself in the global high-tech market.

Samsung announced its first computer in 1983.

In 1983, Samsung Electronics launched its first personal computers (Model: SPC-1000). In the same year, the following were released: a 64M DRAM chip with a memory capacity of 64 MB; a player that could read conventional CDs, CD-ROM, VIDEO-CD, PHOTO-CD, CD-OK. In 1984, a sales office was opened in England, a plant for the production of audio and video equipment in the USA, as well as a plant for the production microwave ovens(2.4 million pieces per year).

In 1986, Samsung Electronics received the title of " Best Company of the year» from the Korea Management Association. In the same year, the company produced the ten millionth color TV set, opened sales offices in Canada and Australia, research laboratories in California and Tokyo. From 1988 to 1989, the company opened representative offices in France, Thailand and Malaysia. By 1989, Samsung Electronics was ranked 13th in the world in semiconductor manufacturing. In autumn 1988, the corporation merged with Samsung Semiconductor & Telecommunications Co..

In the 90s, Samsung Electronics intensively expanded its activities. In order to improve the management structure, in December 1992, a unified presidential management system was introduced at Samsung Electronics. In 1991-1992, the development of the personal mobile devices, and also developed mobile phone system. In 1994, the sales volume reaches 5 billion US dollars, and in 1995 the export volume exceeded 10 billion US dollars.

1995 can be called a turning point in Samsung stories- the beginning of the transformation of the company into a high-quality brand. The symbol of this moment is a photograph in which 2,000 employees smash defective Samsung products to smithereens - 150,000 fax machines, mobile phones and other devices. Samsung Group survived the last Asian crisis in 1997 with a new president, Jong-Yong Yun. Sacrificing his tail to save lives, Yoon liquidated dozens of secondary businesses, fired a third of the staff, breaking the practice of hiring for life, and staked on emerging digital technologies.

As you can see, while other companies were doing research and one after another released the world's first novelties - a CD, a transistor receiver, a video camera, etc., Samsung survived, struggled and developed. So it cannot be said about this company that in some distant year it came up with something innovative, and everyone fell in love with it. Hit Samsung products fall precisely on the current millennium.

It's even hard to imagine that this company once produced B/W TVs and other products at "reasonable" prices. Today, Samsung has become one of the most innovative and successful players in the consumer electronics and semiconductor market. It is the world's leading manufacturer of memory chips, flat panel displays and color televisions.

The company was a pioneer in the development of SDRAM, ultra-fast memory chips used in personal computers, and a special memory chip that is used in the Sony PlayStation 2 game console. The camera phone is the size of a credit card! Third generation phone that receives satellite TV programs! World's smallest multifunction printer! And what is most surprising, in the summer of 2005, the value of the Samsung brand surpassed Sony for the first time! This was calculated by one of the British research companies.

By 1998, Samsung Electronics held the largest share of the LCD monitor market and began mass production of digital televisions.

In January 1999, Forbes Global magazine awarded Samsung Electronics annual prize awarded Best Manufacturing Company consumer electronics ».

In the TV market, Samsung definitely surpassed not only Sony, but also Philips, and did it back in 2003. At CeBIT in 2004, Samsung wiped everyone's nose by presenting the world's largest 102-inch plasma panel (more than two meters!), In line for which even the head of Oracle Larry Alison signed up. The LCD TVs of the new models were reviewed by magazines and experts, noting this in various categories such as "Best Buy" and "5 points". And the LN-57F51 BD LCD TV was even named a representative new era TVs. Still, with it, even the room does not need to be darkened, since the quality of the picture does not depend on the ambient light.

It didn't take a week for Samsung to announce something outstanding. Like the first in the world mobile phone with a built-in five-megapixel camera (now this, of course, is no longer shocking) or the same.

No company has such a set of proprietary technologies as Samsung. A little boastful, but it seems to be true, since Samsung is a real manufacturing company, not a sticker label on other people's products. Suffice it to say that Samsung is the only company in the world that manufactures laptops and monitors in its own factories, without relying on OEMs.

But Samsung is not only a high-tech factory, as it may seem, but also a recognized R & D center.

Byong Chul Lee, founder of Samsung Trading Co.

Byong Chul Lee died in 1987 of lung cancer. In honor of the blessed memory of its founder, a commemorative bust made of bronze and marble was installed in one of the Samsung offices.

Commemorative bust of the founder of the company

From the date of Byong Chul Lee's death to the present (with a break in 2008-2010), the board of directors of Samsung is headed by the founder's youngest son, Lee Gon Hee. His appointment to the post of head of the board of directors went against all Eastern traditions, according to which the eldest son inherits most of the family property.

Founder's Son - Lee Gun Hee

At the end of 2012, Lee Gun Hee appointed his son Jay Lee to the post of deputy board of directors, effectively recognizing him as the heir to the Samsung empire.

Jay Lee is the heir to the Samsung empire

The post of CEO and Vice President of Samsung Electronics Co is held by Kwon Oh Hyun, who took office by decision of the company's Board of Directors on June 8, 2012.

Kwon oh hyung - CEO and vice presidentSamsung Electronics Co.

Today Samsung Electronics is a transnational corporation with offices in 47 countries and employing 70,000 people. The company occupies a leading position in the production of semiconductor and telecommunications equipment, as well as in the field of digital convergence technologies. The company consists of four main divisions: Digital Media Network Business, Device Solution Network Business, Telecommunication Network Business and Digital Appliance Network Business. In 2005, the company had sales of $56.7 billion and net income of $7.5 billion.

But look how history could turn. After all, Samsung could be the first to buy Android!

Let's remember 2005. There are no smartphones yet (at least not as we know them now), operators control all content, a complete mess with operating system versions, and what works for Motorola is unlikely to run on Samsung. App developers are running from smartphones like fire, and those who want to do it are literally forced to write new code for each model separately, often more than 100 options at once.

The revolution, however, is in the air. Andy Rubin begins work on an operating system that was originally intended for digital cameras, but then captured smartphones. He started as an engineer at Carl Zeiss but then worked on operating systems for pocket computers. He had the experience and support of several other engineers. In October 2003, he launches the Android project, but a year later the startup runs out of money and begins looking for investors.

We all now know that eventually Ruby comes to Google and everyone lives happily ever after. But few people know that at first Rubin went with the newborn Android to Samsung. The entire team of eight Android engineers flew to Seoul for a meeting with what was then the largest phone maker.

Rubin had a meeting with 20 Samsung executives where he introduced Android, but instead of being enthusiastic or just asking questions, the answer was silence.

What army do you want to create this with? You only have six people. Are you stoned? - that's what they said. They made fun of me in the boardroom. This happened two weeks before Google bought us,” writes Rubin.

In early 2005, Larry Page agreed to meet Andy, and after the Android presentation, he not only agreed to help with money, he decided that Google would buy Android. The entire mobile industry was changing before our eyes, and Page and Brin watched with concern, afraid that giants like Microsoft would seize the initiative.

The history of the Rubik's Cube and how it developed

Brand name: Samsung

Year the brand was launched on the market: 1948

Industry: household appliances, electronics, shipbuilding, finance, chemistry, entertainment, aircraft industry

Products: televisions, telephones, home theaters, refrigerators, microwave ovens and many others.

Owner company: Samsung Group

Company headquarters: Republic of Korea: Seoul

The history of the Samsung industrial group, one of the monsters of the modern global economy, began in 1938, then in a united Korea. An enterprising resident of the town of Daegu, the merchant Byong Chul Lee decided to expand his business and, together with Chinese partners, founded a rice trading company. Things were going well, the company was developing new areas of activity, the staff was growing, and in 1948 it was decided to give the company a fashionable "American" name: Samsung Trading Co.

An unambiguous version of the origin of the word Samsung(pronounced "samson") no, but the most common version is that it means "three stars" in Korean. Perhaps the choice of name is related to the three sons of the founder of the company Byong Chul Lee, one of whom, Kun Hee Lee, heads industrial group currently.

In 1969, the firm made a breakthrough into the advanced electronics industry practically from scratch. Together with the Japanese company Sanyo, Samsung Electronics Company "SEC" was created, which specialized in the production of semiconductors and after a few years became the property of Samsung.

A major step forward in the company's history took place in 1969, when, together with Japanese company Sanyo opened a black-and-white Japanese TV assembly shop in South Korea. Already in 1973, a full-fledged large-scale production of various consumer electronics was established in the city of Suwon, and the joint venture completely came under the control of Samsung Trading Co and turned into Samsung Electronics Corporation.

Having started its activity in the consumer electronics market almost from scratch, in a few years Samsung Electronics has taken a prominent place in it. By adopting Sanyo's technology and then focusing on semiconductors, the corporation has grown over time to become one of the world's largest and best-known electronics manufacturers.

In August 1973, the corporate headquarters moved to Suwon (South Korea), and by December, the construction of a consumer electronics plant was completed. Later, the Korean company Semiconductor Co. joined the corporation, initiating the mass production of washing machines and refrigerators.

By 1978, a sales office was opened in the USA, export volumes of Samsung Electronics exceeded 100 million US dollars. In 1979, the first home video recorders were released.

In 1980, Korea Telecommunications Co. joined the corporation, which was then renamed Samsung Semiconductor & Telecommunications Co.

In 1983, the production of personal computers began (model: SPC-1000). And in 1983, a 64M DRAM chip was released with a memory capacity of 64 MB, Samsung was the first to release a player capable of reading ordinary CDs, CD - ROM, VIDEO - CD, PHOTO - CD, CD player - OK. A year later, a sales office was opened in England and a plant for the production of VCRs in the USA, and the construction of the largest plant for the production of microwave ovens (2.4 million units per year) was completed.

In 1986, the Korean Management Association awarded Samsung Electronics the "Best Company of the Year" award. The same year was marked by the release of the ten millionth color TV set, the opening of sales offices in Canada and Australia, research laboratories in California and Tokyo (Japan). In the fall of 1988, a representative office appeared in France, and the corporation merged with Samsung Semiconductor & Telecommunications Co.

By 1989, Samsung Electronics was ranked 13th in the world in terms of semiconductor products and opened factories in Thailand and Malaysia. In 1992, factories in China and Czechoslovakia were launched, and the company itself is included in Group A, according to the international credit rating. In order to improve the management structure, in December of the same year, Samsung Electronics switched to single system presidential administration.

In December 1991, the development of personal mobile telephone devices was completed.

In August 1992, the development of a mobile telephone system was completed.

The ability to balance on a knife edge, instantly respond to changes and always be on the alert - these are the distinguishing qualities Many Korean companies went to the bottom, unable to withstand all kinds of “cleansing” and persecution, and Samsung not only survived, but also became a transnational corporation.

According to the biography of the founder of Samsung Lee Byong Chul, you can shoot an action movie in the spirit of Jackie Chan. "Three stars" - this is how the name of the company founded by him in 1938 sounded in translation. At that time, this company did not even think about any high technologies, quietly supplying rice, sugar and dried fish to China and Manchuria. It looked like a protest against dependence on Japan, and Samsung gained a reputation as a patriotic entrepreneur. Then the company gave beer and vodka to American troops, having specially built the largest plant. But for this (1950), the North Korean communists put the name of Lee Byong Chul on the death list as an accomplice of the puppet regime.
If Lee hadn't smelled the fried food, reinvested all the profits, and turned all the proceeds into cash, then Samsung would have died. How the money stuffed into the wine box survived is a separate story. The car in which they were transported was confiscated, the house in which they were hidden was completely burned down, and the wooden box was only charred! And Samsung, as they say, has risen from the ashes.
The second time Lee was on the death list was under Park Chung Hee. Formally - for illegal enrichment on government supplies and economic sabotage, but in reality for having rubbed shoulders with the Japanese, trying to learn from the experience of the zaibatsu (chaebol in Korean, but in our opinion something like a powerful clan).
After a sincere conversation with General Li, not only was he not shot, but he was appointed head of Korean businessmen. Samsung has become a concern, mastering government orders and enjoying all sorts of subsidies and benefits. What the company did, which grew into a huge conglomerate (1970) - and machine tools, and ships, and chemical enterprises ...

In general, everything that happened before the 70s somehow weakly correlates with the image of a modern corporation, and Samsung-Sanyo Electronics, the first joint Korean-Japanese enterprise, can rightly be called its real predecessor. True, cooperation with those very zaibatsu turned out to be not the most successful - the Japanese clamped down on the latest technologies and shared only obsolete ones, and the prices for components turned up. This is one of the reasons Sanyo was removed from the company's name - it's just that Koreans have learned how to make semiconductors themselves. By the end of the 70s, Samsung Electronics had become the flagship enterprise of the Lee empire, and in the late 80s, an economic crisis occurred in Korea, and the company became unprofitable.
Samsung again had every chance to cease to exist, but this did not happen, since Lee the second (Kun Hee) developed a rescue plan long before the crisis. It was planned to change everything, with the exception of wives and children. The key point in the restructuring was a shift in priorities - quality became more important than quantity. Perestroika lasted 10 years and was crowned with success. One company after another went bankrupt: Hanbo, Daewoo, Huyndai, and Samsung increased exports and established itself in the global high-tech market.

1995 can be called a turning point in the history of Samsung - the beginning of the transformation of the company into a high-quality brand. The symbol of this moment is a photograph in which 2,000 employees smash defective Samsung products to smithereens - 150,000 fax machines, mobile phones and other devices. Samsung Group survived the last Asian crisis in 1997 with a new president, Jong-Yong Yun. Sacrificing his tail to save lives, Yoon liquidated dozens of second-hand businesses, fired a third of the staff, breaking the practice of hiring for life, and staked on emerging digital technologies.
As you can see, while other companies were doing research and one after another released the world's first novelties - a CD, a transistor receiver, a video camera, etc., Samsung survived, struggled and developed. So it cannot be said about this company that in some distant year it came up with something innovative, and everyone fell in love with it. Hit Samsung products fall precisely on the current millennium.
It's even hard to imagine that this company once produced B/W TVs and other products at "reasonable" prices. Today, Samsung has become one of the most innovative and successful players in the consumer electronics and semiconductor market. It is the world's leading manufacturer of memory chips, LCD flat panel displays and color televisions.

The company pioneered the development of SDRAM, the ultra-fast memory chips used in personal computers, and the special memory chip used in the Sony PlayStation 2 game console. A credit card-sized camera phone! Third generation phone that receives satellite TV programs! World's smallest multifunction printer! And what is most surprising, in the summer of 2005, the value of the Samsung brand surpassed Sony for the first time! This was calculated by one of the British research companies.
In the TV market, Samsung definitely surpassed not only Sony, but also Philips, and did it back in 2003. At CeBIT last year, Samsung wiped everyone's nose, presenting the world's largest 102-inch plasma panel (more than two meters!), In line for which even the head of Oracle, Larry Ellison, signed up. The LCD TVs of the new models were reviewed by magazines and experts, noting this in various categories such as "Best Buy" and "5 points". And the LN-57F51 BD LCD TV was even called the representative of a new era of TVs. Still, with it, even the room does not need to be darkened, since the quality of the picture does not depend on the ambient light.

It doesn't take a week for Samsung to announce something big. Like the world's first mobile phone with a built-in 5-megapixel camera (now it has 7 megapixels) or the same first phone with a hard drive. In general, if we talk about the company's development trends or even about its mission, it is both external and internal connected with digital convergence. This is when you look at the device, and you can not determine its class.
Take the SCH-S250 mobile phone, which has the functionality of a camcorder, an MP3 player, 92 MB of memory and a display with a resolution of 320 x 240 pixels - well, what kind of mobile phone is this? Samsung believes that it has no competitors in this convergence, since no other company has such a set of proprietary technologies as Samsung. A little boastful, but it seems to be true, since Samsung is a real manufacturing company, not a sticker label on other people's products. Suffice it to say that Samsung is the only company in the world that manufactures laptops and monitors in its own factories, without relying on OEMs.

But Samsung is not only a high-tech factory, as it may seem, but also a recognized R & D center. There is, for example, a simple-looking small TV. Do you know what's interesting about it? It looks like a modern LCD, but is actually a tube. This is an example of Samsung's innovative design thought. Another example: an antibacterial phone coated with a special paint that releases colloidal silver. Laptops will soon no longer have hard drives - they will be replaced with a new generation of flash memory, the release of which Samsung will deploy in 2007.

With purely Korean either cunning or foresight, Samsung approached the war of HD-DVD and Blu-ray formats - instead of supporting one of the parties, as Sony and Toshiba did, they took and developed a combo player that supports both formats. Samsung's maximum program is ambitious: to become one of the top three leaders in the electronics industry both in terms of volume and quality of products, and to double the number of leading areas. Movement in this direction is noticeable to the naked eye - more and more new Samsung products are in the consumer range above the average level and even in the premium segment.