Gross profit

Operating profit

Amount of assets

Equity

Number of employees

operating profit

Thousand human

Brandz (Millword brown)

Russians under Samsung brand associate primarily with the products of Samsung Electronics Co., Ltd. In addition, passenger cars are quite well known in our country, which are produced in Korea at the Renault Samsung Motor plant and sold under the Nissan and Renault brands - Renault Koleos (Samsung QM5) and Nissan Almera Classic (Samsung SM3). By the way, in the homeland of the brand, in South Korea, in addition to the umbrella brand Samsung, there are many sub-brands, but in Russia the "umbrella" is moving much more actively.

Samsung's activities in the electronics industry are developing in eight directions:

Mobile devices;

Telecommunication systems;

Household electronic appliances;

IT solutions;

Digital photo equipment;

semiconductors;

LCD monitors.

In addition to the electronics industry, the Samsung Group also operates in a number of other industries.

Chemical industry. Its share in Samsung's turnover is small - about 5%, but this gives an impressive amount (in 2006 it was $6.11). The group's largest company in the chemical industry is Samsung Total Petrochemicals. The petrochemical complex consists of 15 plants located in Daesang (South Korea). They produce household chemicals, chemicals for general consumption.

Finance and insurance brings Samsung Group about $42 billion a year. At the same time, the concern's companies operating in this sector (the largest of them - Samsung Life Insurance) are mainly engaged in financial services for the concern itself and operate in South Korea.

Heavy industry. The divisions of the concern (the largest of them - Samsung Heavy Industries) bring about 10% of profit. They work mainly for domestic market South Korea. In addition, part of the export goes to the USA and China. The main activities include the construction of oil and gas pipelines and the production of tankers.

history of the company

In the 1930s, entrepreneur Lee Byung-chul opened his rice flour business in Korea. A small warehouse in Daegu becomes the beginning of a big story Samsung. At that time, Korea was a colony of Japan, and it was quite difficult to engage in private business in the country. However, already in 1938, Li managed to create the first independent export channel from Korea to China and Manchuria.

The active development of the food supply, such as rice, sugar and dried fish, made it possible to officially register trademark Samsung Trading Company. The foreign (for Korea) origin of the name was the result of the far-reaching, ambitious plans of the Korean entrepreneur: by the end of the 1950s, Lee Byung was going to establish trade with the countries of the American continent. And after the landing of US troops on the Korean Peninsula, the products of the plant for the production of rice vodka and beer began to be sold to representatives of the allied forces. The Korean War put an end to this business. Warehouses were looted and burned, as were the main factories of the company.

There is a legend that on the ruins of a burned house, Lee Byung found a hidden box with money, which he invested in his new business. It was a textile factory, a sugar factory, and later an insurance business. Lee Byung quickly grew rich, despite the fact that the average per capita income in Korea in the 1960s did not exceed $80. It is worth noting that at that time even in the capital, Seoul, there was no permanent electricity, electricity was supplied for several hours a day, and there was no centralized water supply. Not surprisingly, a quick military coup toppled Syngman Rhee, president and close friend of Lee Byung, who, as a wealthy businessman, was part of the inner circle of the disgraced ruler. Lee Byung-chul himself was imprisoned for bribery and close acquaintance with the deposed president.

The new president of South Korea, General Park Chung-hee, began industrial and economic reforms. A program for the development of the industrial sector of the economy was developed, an increased focus on exports was supported by close relations with the United States, it was supposed to take foreign loans, purchase raw materials and modern technologies, and re-use the profits to purchase raw materials and equipment. The Korean reformers concluded that a stable economy should be based on large concerns, but they had to be created in as soon as possible, so the most prominent businessmen in Korea were given government credits and loans. They were secured by government orders, while certain legal and tax breaks made it possible for small enterprises to grow into vast conglomerates. Among the successful entrepreneurs was Lee Byung-chul.

Thus, 30 large companies(chaebol - "money families"). Among them, in addition to Samsung, were Daewoo, Hyundai, Goldstar (LG), etc. Each "money family" had its own direction: Daewoo - the production of cars, Goldstar - Appliances, Samsung has electronics, Hyundai has construction, etc.

The economy of South Korea developed at a rapid pace from 6 to 14% per year. The increase in exports during this period amounted to 30%. So in 1969, when Samsung, after merging with Sanyo, began producing black-and-white televisions, only 2% of the population in Korea had them.

The merger of Sanyo and Samsung marked the beginning of one of the largest sectors of the Samsung Group - Samsung Electronics. The company managed, albeit with heavy losses, to survive economic crisis 1980s. The price of the crisis is several non-core divisions, a sharp reduction in the number subsidiaries. With the advent of Lee Gong Hee, a whole range of reforms was proposed, which included not only a complete restructuring of the company, but also a change in the very foundations of management: the company had to fully comply with the conditions of the free trade law. The proposals to change the policy towards external investors were supposed to increase the company's attractiveness for subsidies, as the conglomerate lost financial support from the state.

Until the 1980s, the shares of the companies belonging to the concern were circulated only in South Korea, while they were in rather low demand from investors. The reason is traditionally Asian management according to the principles of Confucianism: at the head of the board were exclusively representatives of the Li family. The levers of influence on decision-making in the field of company management were completely absent from external investors. In addition, traditional management meant lifelong employment and promotion. career ladder for years of service.

When developing a new emblem, it was not without oriental philosophy. According to the company's representatives, "the elliptical shape of the logo symbolizes movement in the global space, expressing the idea of ​​renewal and improvement." These changes continued until the 1990s.

In 1983, the production of personal computers was opened.

In 1991-1992, the development of the first production of personal mobile devices and mobile telephony was completed.

In 2010, Samsung Corporation and Panasonic began selling 3D TVs in the US. At the same time, Samsung Electronics had already managed to sell the first product model the day before. The 3D TV cost the buyer $3,000. In the kit, he received two pairs of glasses for viewing images in 3D and a Blu-ray player.

In September 2015, Samsung launched its own payment system, Samsung Pay, in the US. It allows you to make cashless payments using your smartphone. To realize this possibility, NFC technologies are simultaneously used (to make a payment, you need to bring your smartphone close to the terminal) and MST, which allows you to use your smartphone as a regular plastic card with a magnetic stripe. To do this, the device has an innovative induction technology capable of generating a magnetic field similar to bank card. The terminal recognizes the field as a regular card and executes the transaction.

In April 2018, Samsung introduced the new Galaxy J2 Pro model to the home market, a "smartphone" that does not have modules to support 2G or 3G, and also lacks the ability to connect to WiFi networks. The target audience"smartphone" - local students who are trying to avoid distraction due to the Internet.

At the moment, the companies that are part of the Samsung Group are engaged in electronics and microelectronics, the chemical industry, construction, automotive, heavy industry, finance and loans, and insurance. The structure of the concern includes a full cycle of electronics production, from the extraction of resources, their processing and ending with finished products. Most of the divisions of the conglomerate perform subordinate functions in relation to companies directly involved in the manufacture of finished electronic products, and work exclusively for the concern or only within South Korea. This feature is clearly visible from the distribution of profits by divisions, thus, the main income of the concern comes from the electronics industry.

Brand history

Logo of the Samsung Byeolpyo pasta company (1938-1958)

It is easy to see that it bears little resemblance to the modern image. However, the first step towards it in 1969 was taken.

Samsung Group logo (1969-1979)

The successful development of Samsung Electronics has given impetus to a new change. This is the well-known "umbrella" logo of the Samsung Group "Three Stars" for the entire concern (late 80s - 1992).

At the same time, the "electronic division" used its own logo.

And in 1993, their "merger" took place, a single logo began to be used, moreover, the "electronic" version was clearly taken as the basis. Apparently. even then the top management of the group was aimed at the global market. And the logo had to be understood by everyone.

The name Samsung in Korean means "three stars". Perhaps it was the personification of the three sons of the founder of the company, Lee Byung-chul.

Until 2008, Samsung was run by the founder's youngest son. This went against all traditions of inheritance in Asian families.

Lee Byung-chul made very big plans to conquer the market, because as soon as he more or less established activities, he gave the company a name unusual for Korea - Samsung Trading Company with an eye to conquering Western markets.

But everything was not so smooth - Lee even managed to go to prison when the time came for changes in the Korean economy and 30 concerns were created to support it, then thanks to Lee's energy, Samsung began to flourish. Each company was entrusted with its own industry, Samsung took up electronics.

In 2012, a large-scale patent dispute between Samsung and Apple entered an acute phase, initiated by an American corporation, which in the spring of 2011 filed claims against the South Korean concern regarding copying the design of the iPhone smartphone and iPad tablet. One of the key in this conflict was the patent proceedings in the United States. In August 2012, a US court found Samsung guilty of copying the design and technology of iPhone and iPad mobile devices and ordered them to pay $1.051 billion in compensation to their manufacturer Apple. different countries ah world. Samsung won in the UK and Japan. And in the homeland of the brand - in South Korea - the court made a sensational decision in the case of mutual claims of Apple and Samsung: they were found guilty of illegal use each other's patents.

In October 2013, Samsung launched the Samsung Galaxy Round, the world's first smartphone with a glass concave screen. The rest of the specs are typical of 2013 Galaxy smartphones: almost 6-inch screen with Full HD resolution, quad-core processor, 13-megapixel main camera, operating system Android 4.3. The price of a novelty in Korea will be $1000. In a year, Korean companies promise to release devices that can be rolled up into a tube.

Sources: en.wikipedia.org, 7faktov.ru, samsung.com

love stories

My poor Samsung phone has already fallen dozens of times on the floor, on asphalt and everywhere, but it continues to serve me faithfully.

Samsung is a really cool brand! There are many stories, I will tell you one: how I won a box of cognac)). This happened in the early 90s, in the country a mess, anarchy and devastation. In the village, from my aunt, in order to watch TV, I had to buy the most powerful voltage-raising stabilizers, the voltage in the network was 160-170 volts at best, a 100-watt light bulb shone like a 40-watt one. My aunt's next telly burned out (2-3 years is the usual life of our TV sets at this voltage), and I went to Kazan to buy a new one. Accidentally met a friend who advised me to buy Samsung. The main thing that surprised me was the ability to work from 110 volts. About the brightness, richness of color and clarity of the image, I will not expand, this is a separate song)) I brought it to the village, naturally the neighbors came in, how could it be without this, we do not live in the city. The neighbor dragged his cool stabilizer and is trying to connect the TV. I tell him, they say, this contraption is not needed for Samsung, word for word they switched to an argument: how can this TV work without a step-up voltage regulator, if the lamp barely shines! They argued for a box of cognac, a neighbor already invited half the village to drink the winnings. I insert the plug directly into the socket, turn on the telly from the remote control (the remote control is also a curiosity) and a miracle! shows my Samsung! And how it shows! In general, I did not offend the guests invited by the neighbor, and we all washed the purchase together. For many years, friends and acquaintances came to marvel at the real miracle for those years - the Samsung TV. It is clear that in the whole village if there is a TV, then only the Samsung brand. How years have passed and after all, the smoking room is still alive! True, it turns on after 3-5 minutes and the colors faded, but it works! flawlessly and honestly!

My favorite brand all my life is SAMSUNG. Almost all the appliances that we have in the house. I often recommend her to my friends. But I am constantly haunted by failures with her. It so happened that my friends had to give me a present a few days before my birthday. I got it as a gift digital camera samsung - joy knew no bounds. I am fond of photography, so the gift was very valuable to me. It rained heavily on my birthday, but it didn't stop me. But in vain ... As soon as I went out into the street, a car passing by was doused with water from head to toe. In surprise, I dropped my camera and it broke. And two weeks ago I bought myself a brand new SAMSUNG DUOS. I thought about how great it would be for me in St. Petersburg with two SIM cards - I won’t miss a single call! 3 days ago it fell out of a pocket on a car seat. When I realized this, the car was already far away ... But I will definitely try to buy myself the same one soon!

My favorite brand is without a doubt Samsung. All appliances (even the new LED TV) are Samsung. We are connected by many things - quality and responsibility, design and functionality, guarantee and informativeness.

He completed an internship from the College of Communications No. 54 at the Samsung plant (in the Kaluga region). I was impressed by the high level of work of the plant and the training of personnel. Also at this plant we had a competition / exam, for winning which I received a tablet, and at the end of the exam evening we had a banquet with the national cuisine of Korea. It was cool!

Ever since childhood, my parents preferred Samsung appliances. There was a case when my father came to the store and was going to buy a TV set from this company. Having bought it, he was offered to take part in the drawing of a special prize, he naturally agreed. I filled out the questionnaire and gave it to the consultant. After some time, they announced the beginning of the lottery. He was in the top three winners, taking second place! He was awarded a prize-video recorder and several films! When dad came home, he told us about it, mom was delighted. At that time I was about 7 years old, as you understand, I did not understand what kind of thing my father won. One fine evening, I was left alone and climbed into the VCR, inserted my toys into it, picked it, I also tried to insert cassettes, but it was turned off, and nothing worked for me! In the end, I broke it, and my dad punished me.

On the day of my wedding, in a traditional place where newlyweds were walking, an advertising presentation of digital technology was held. And we were presented with a few pictures taken on it as a gift. The device was Samsung.

There was once such a story: I bought a TV and a VCR in the nineties, in a company store. When checking the goods, they found a malfunction, changed and in new technology deficiencies and poor quality of assembly and installation of equipment were also revealed. Disappointed, I took the money and did not buy anything in this store. A day later, I went to the Samsung brand store. I bought everything I wanted there - they checked it, the quality is good. Bought and still do not regret buying. And now everything works and functions like new, it has never broken down and has not given rise to frustration in terms of the quality of work and functionality. Now, of course, I have bought everything new, but of the same brand, which I do not regret at all! A Samsung cell phone fell out of my pocket when I was building a dacha, and from 8 meters it crashed on the cement floor in the basement. I only discovered this when I heard the call to the call ... And I didn’t even crack

Many of us know about the existence of such a company as Samsung. Until quite recently, it was associated only with a major household appliances: washing machines, refrigerators, air conditioners, microwave ovens and so on. But over the past few years, the company has released a huge amount of high-quality electronics and now, when it comes to Samsung, gadgets come to mind first of all. Let's find out in more detail what kind of company this is and in which country it was founded.

A Brief History of Samsung

Let's start with the fact that Samsung is a Chinese and part-time South Korean company. . Few people know that the history of the brand begins with the production of ... rice flour! Young entrepreneur Lee Byung-chul opens an independent supply channel to China at such a difficult time to open own business. Over time, Li Ben exports rice, sugar and dried fish, registering a company called Samsung. Already in the 50s of the 20th century, Lee was trying to cooperate with America.

At the turning point of military coups and government changes, an ambitious businessman ceases his activities and goes to jail for his close partnership with the deposed president. But after the end of the Korean War, the roads for entrepreneurs began to open. The new government, led by President Park Chung Hee, is reaching out to people like Lin Bin.

At this time, many successful companies are being created, among which is Samsung, focused on the creation of electronics. So, we figured out what kind of Samsung brand it is: whose company, which country. How can you find out whose assembly your device is, even though you see the logo of this company on it?

How to find out the country of assembly?

Let's say you are holding a Samsung smartphone in your hands and you are interested in knowing the real country of manufacture. Of course, the inscription on the battery says that the gadget was made in China. But the device itself can be a fake. To find out for sure, you need to know the IMEI address. To do this is very simple, you need:

• Go to edit phone number;

Slogan: Digitally Yours

Samsung Group- one of the largest conglomerates in the business world, in its homeland, in South Korea, the word "chaebol" is used for such firms. Chobol is a large financial and industrial group, predominantly owned by one family and associated with government circles.

The leading division of the corporation Samsung rightly is Samsung Electronics, a world famous manufacturer of LCD panels, DVD players, mobile phones, memory modules used in computers, phones, players. Corporations Samsung also belong Samsung Life Insurance, Samsung SDS, Samsung Securities, Samsung C&T Corporation. Until 2000, the composition Samsung also included a division Samsung Motors, now owned Renault.

Samsung Group was founded in Daegu, Korea on March 1, 1938. Its founder was businessman Byung-Chull Lee (1910-1987), whose start-up capital was only 30,000 won ($2,000), named the firm Samsung (Samsung Trading Co.), translated from Korean - "three stars", on the first logos of the company, these three stars are present in different variations. One of the most plausible versions about the origin of the name says that the entrepreneur had three sons. (Judging by the further development, none of the three sons turned out to be a fool, which, in fact, distinguishes the Korean fairy tale from the Russian folk one.) This version is also supported by the fact that the company, in the spirit of many Asian firms, remained a family business, transferring and multiplying capital among the circle of relatives (and making a relative of those who managed to enter the business, stand out: intra-clan marriages are one of the traditions of business in Asia). The entrepreneur, according to some reports, never received a degree, became one of the most famous and most respected people in Korea, the Korean equivalent of the Nobel Prize, the Ho-Am Prize, established by Samsung and awarded for outstanding achievements in science and technology, is named after him.

The company experienced its second birth in 1951. After the war and predatory actions on the part of the warring parties, the business was completely destroyed, but it is impossible to destroy the entrepreneurial spirit, and starting from scratch, Byong Chul Lee revived the company, achieving even greater prosperity in just a year. Whatever the entrepreneur did, his sphere of interests included: the production of sugar, wool, other consumer goods, retail, insurance, broadcasting, publishing business, trade securities. In the 1960s Samsung expecting unprecedented success. In order to revive the Korean economy, a policy of development of large national companies was pursued, the state subsidized, supported and helped selected corporations in every possible way, in fact creating hothouse conditions for them, eliminating competition and endowing them with broad powers. Creator Samsung managed to get close to government circles, which provided the corporation with unlimited opportunities for growth and expansion.

In the 1970s, Samsung enters the semiconductor market, seeing the promise of this direction and the rapid development of the industry. Created Samsung Electronics Co. Ltd, a company that included several smaller branches Samsung Group involved in electronics ( Samsung Electron Devices, Samsung Electro-Mechanics, Samsung Corning, Samsung Semiconductor and Telecommunications).

In 1969, the division Samsung — Samsung Sanyo launches the first batch of black-and-white TVs. 5 years later, the company begins to produce refrigerators and washing machines. After another 5 years - the release of microwave ovens and air conditioners. In 1978, a representative office of the company was opened in the USA. Having managed to become the first in Korea ( Samsung accounts for one-fifth of Korea's total exports), Samsung begins the path to gaining world leadership. In the 1980s Samsung entering the personal computer market. In 1991, the first mobile phone Samsung, and in 1999 - the first smartphone. In 1992, the company began developing its first DRAM memory chip, then it was about a capacity of 64 MB, now chips with a capacity of 64 GB are being produced. In 1998, the mass production of digital TV sets developed at the company's research center begins. Year after year Samsung expands its presence in the global market, holding the lead in sales of cell phones and televisions.

In 1993, the year of the 55th anniversary of the company, an updated logo appeared. Samsung- an inclined ellipse of blue color, with an inscription inside. New logo successfully reflected the company's entry into the international arena, a kind of application for world leadership. Visually it seems that the word Samsung located inside the orbit of a celestial body, undoubtedly the corporation is a kind of universe, but at the same time this universe is open to the world, just look at the letters "S" And "G"— they are in contact with the outer space. One of the highlights of the logo is the spelling of letters "BUT" without a dash, repeated many times later, this technique still remained familiar Samsung.

Today the advanced division Samsung Group - Samsung Electronics became a world leader in the production of electronics and home appliances. Samsung Heavy Industries- division engaged in shipbuilding - the second in the world. The corporation is headed by Lee Kun Hee, son of the founder. It is to him that Samsung owes its success in modern world, taking over the duties of the head of the conglomerate after the death of his father in 1987, Lee Kun-hee abandoned the idea of ​​\u200b\u200bmass production of low-quality goods, the so-called budget quality, and focused the company's efforts on the production of high-quality products that are innovative and ahead of market trends. Brand Samsung benefited a lot from such a decision, because those who considered the company's products to be of insufficient quality, in recent years, discover the world of household appliances and electronics with an exceptional combination of "price-quality", and if we add here the high level after-sales service company, there is practically no alternative to the company's products.

Everyone uses mobile devices, TVs, various household appliances: microwave ovens, refrigerators, washing machines. And if you ask who is the best in this sector, many will answer - Samsung.

Yes this is true. is a well-known global brand, under which almost any equipment used daily in everyday life is produced. You can hear about this company in advertising. You can read about her Interesting Facts on various sites. It can be seen in any thematic ratings, where it takes far from the last place. But few people know how it all began, and even about which country is the manufacturer of Samsung.

The beginning of the story

The country of origin of Samsung is Korea, since it was here in 1938, in the city of Daegu, that the company was founded. Its founder was Byung-Chull Lee, a Korean entrepreneur whose financial fortune was only 30,000 won ($2,000 at the time).

At the time of its founding, the company was named Samsung (Korean for "three stars"), in honor of Byong's three sons. But there is other information about Samsung and the origin of its name. Which one is true is unknown.

Although Samsung is now considered the world leader in the production of various equipment and electronics, at the time of foundation, the company's employees were engaged in completely different matters, namely, the production of rice flour. Only in 1969 did the company make a breakthrough in the technical field.

Machinery production

At the very beginning, the company, together with Sanyo (a Japanese electronics manufacturer), began to produce semiconductors. Later, a shop was opened where they assembled black-and-white TVs.

Since 1973, production has gradually shifted to the large-scale production of household appliances. And the cooperation of two opposing companies has turned into a whole corporation called Samsung Electronics.

In the same year, Samsung Electronics moved from Daegu to Suwon (a city in South Korea), where a home appliance factory was erected in early December. A year later, Semiconductor Co. joined the corporation. ( Korean company). This was the beginning of the large-scale production of refrigerators and washing machines.

Since 1979, the company began to produce video recorders. And since 1983 - PC. In the same year, the manufacturing country of Samsung is not only South Korea, but also the United States. The fact is that production moved here in order to open a plant for the manufacture of microwave ovens.

In 1998, the production of digital TVs and DVD players was launched. And in 1999 the company created the first mobile phone.

Samsung today

Today it is difficult to say which country is the manufacturer of Samsung, because the company's factories are located all over the world. The corporation has given jobs to more than half a million citizens in 60 countries around the world. And plans to expand further in the future.

Almost everything is produced under this brand: from stereos and TVs to refrigerators and washing machines. Even such specific household appliances as sandwich makers or waffle makers are mass-produced at Samsung Group factories. That is why now in almost any area of ​​life you can come across the Samsung brand, which is constantly developing, introducing innovations in order to conquer new heights of the electronic industry.

In the 21st century, many companies from different countries are moving production to China and other countries with inexpensive labor force because it saves a lot of money without sacrificing quality. Yes, contrary to popular stereotype, not everything made in China is bad.

Smartphones of the South Korean company Samsung, which have long been produced and assembled not only in China, but also in Vietnam, can serve as a vivid confirmation of this.

So what is the build country of the Galaxy S7? There are only three options:

• Korea.
• Vietnam.
• China.

And for some reason everyone wants the Korean version of the smartphone. Let's use the example of China to analyze why you should not be afraid of assemblies from factories in other countries.

You should not be afraid to buy an expensive Galaxy S7 because it is made in China. Today, most firms manufacture their products in the Middle Kingdom. At the same time, of course, marketers emphasize the origin of the brand - Japan, Germany, the USA - but tactfully keep silent about the place of production and assembly. This is done just because of the stereotype about the low quality of Chinese goods.

In the case of any item made in China, the rule that the more expensive, the better, is more true than ever. A cheap Chinese smartphone with a built-in antenna and a TV, bought for a couple of thousand rubles, is likely to shamelessly slow down and freeze regularly, but, for a moment, remember how much it cost. And some Galaxy S7, which costs more than some earn in a month, with the same assembly place, is of excellent quality.

Those who are still afraid of "Chinese quality" should look around and wonder how many of the items around them are made in China. Most likely, this extensive list will include a refrigerator, a laptop, a computer system unit with all its contents, a TV, a smartphone, a router, an acoustic system, jeans, shirts, bed linen, a kettle, a microwave oven ... The list will turn out to be very, very long.

What matters is not the place where the Galaxy S7 is manufactured and assembled, but the fact that Samsung's Chinese factories have strict quality control, and the production and assembly processes themselves have long been debugged during the pilot launch of the model in Korea. Yes, practical Koreans first start production at home, fix all the problems, and only then give the proven and proven scheme to their own factories in China.

Thus, do not refuse to buy the coveted Galaxy S7 just because it comes from China. On the contrary, at the initial stages of production - in the first batches (when smartphones are assembled only in Korea), various flaws, manufacturing defects, etc. are possible. And these shortcomings are corrected with each new batch - the “fresher” the phone, the fewer shortcomings it has. And when the assembly moves to a factory in another country, everything is assembled “as it should” there.

The only thing you should not do is buy a copy of the Galaxy S7, but this is a conversation for.

And of course, we must remember that any other similar smartphones are either entirely and completely produced in the same place, or assembled in other countries from Chinese components. And the place of assembly does not matter for a long time - what difference does it make where the smartphone is assembled if it is assembled by robots that do not allow mistakes?