Which country is the founder of Samsung. History of the Samsung brand

Let's delve into this topic and determine which country the manufacturer of the Samsung Galaxy S4 has. So, the surest way to find out from which country your mobile phone is the IMEI address. The same 15-digit code. It is he who will help determine the country of origin.

Six research centers are located in Korea, 16 more are located in other countries of the world and in Russia. The beginning of 2014 for the Korean manufacturer Samsung turned out to be mediocre. As a result, the gadget has three manufacturers: China, South Korea and Vietnam. In this case, South Korea is such a country, because it is in it that the headquarters of the Samsung corporation is located, which owns all the documents for the popular communicator line.

How to find out the country of manufacture of a Samsung phone by a barcode?

She originated in South Korea. She survived all the hardships and hardships of that difficult time. Belonging by birth to any nation, class, estate. This company produces such fashionable Korean clothing brands as Bean Pole, Galaxy, Rogatis and LANSMERE. According to the reformers, each "chaebol" was to be responsible for one specific sector of the economy.

In which country is the refrigerator model RL4323EBASL manufactured?

At this time, Korea Telecommunications Co. joined the company, as a result of which the mass production of washing machines and refrigerators began. In 1977 export volumes Samsung Electronics exceeded 100 million US dollars. In 2004, the company received the honorary title "Brand of the Year" (EFFIE) in the "Reputation and Trust" nomination, as well as 2 gold and 1 silver awards in various product categories.

In 2008, Samsung Electronics opened a new factory in the Moscow region, becoming even closer to Russian consumer. The company has four main divisions: Digital Media Network Business, Device Solution Network Business, Telecommunication Network Business and Digital Appliance Network Business.

Samsung has manufacturing enterprises in Mexico, Portugal, Hungary, China and Thailand, and the South Korean city of Suwon, where the company is headquartered, has long been called "Samsung City". Today it is difficult to find a sphere of life in which the Samsung brand would not be encountered.

Unlike Apple, Samsung has TVs, players, and refrigerators, but no ecosystem of users. 07 or 08 or 78 - Germany - good quality phones. What is most important to you in a phone? On the domestic market In South Korea, Samsung Group is also engaged in financial transactions, insurance and security activities, as a result of which it forms more than 50% of the country's total budget.

In 1991-1992, the development of the first production of personal mobile devices and mobile telephony was completed. In 2008, a TV production plant was opened in Russia (Kaluga region), the company assembles LCD and plasma TVs. It means that the phone was produced back in 2003-2004, when the FAC was abolished. In the near future, the site will have a Passport service, which will be used to check and virtually certify the status of a mobile phone.

Do you have any wishes to make it more convenient for you to buy? What problems did you encounter during your search? Well, in Russia, as a result of an imperfect system of prosecution and punishment, it is problematic to return a stolen cell phone or tablet via imei. Next, the location of such a phone must be determined and a signal sent to the police "Stolen Samsung s5610 phone found - He is here ...".

Samsung *#06#. A code appears - IMEI. - we write off the 15-digit IMEI of the phone of the form XXXXXX-XX-XXXXXXX-X. However, already in 1938, Li managed to create the first independent export channel from Korea to China and Manchuria.

In addition, Samsung also owns Samsung C&T Corporation, Samsung Securities, Samsung SDS, and Samsung Life Insurance. Previously, until 2000, the corporation also owned a division of Samsung Motors, which is now the property of Renault. I believe that this is a multinational company. Basically, it's a group of companies. The head office is located in Seoul. The company has been on the market for a long time, and was originally engaged in the food trade.

It was they who decorated the first logo of the company. The US Army landed on the Korean Peninsula and liberated South Korea from the Japanese. The economy of South Korea developed at a rapid pace from 6 to 14% per year. The increase in exports during this period amounted to 30%. In 1965, South Korea re-established diplomatic relations with Japan.

About 160 thousand people work in 87 offices of the company in 60 countries of the world. Let's say Ford controls factories in many countries, and being a multinational corporation, it is still an American firm. Moreover, Samsung has a lot of original developments. At that time, Korea was a colony of Japan, and it was quite difficult to engage in private business in the country.

March 10th, 2018

The image shows a warehouse in the city of Daegu, from which the history of Samsung began.

Few people probably know that Samsung began as a shop selling vegetables. The founder of the company is Lee Byong Chul. Lee's shop sold vegetables and herbs grown in nearby fields. The company brought in good money - so Lee decided to move to Seoul, where he started processing sugar, and later founded a textile factory. Lee tried to make the word "diversification" his slogan. Samsung was involved in many things - the insurance business, security, retail.

Now Samsung, in addition to the production of various electronics, is engaged in the production of polymers, oil refining, makes tankers, military equipment and even cars (which are called Samsung). The company is also engaged in finance, insurance, textile production, owns a chain of hotels, resorts and amusement parks.

Let's remember how it all happened.



The ability to balance on the edge of a knife, instantly respond to changes and be always on the alert - these are the distinguishing qualities Samsung. Many Korean companies went under, unable to withstand all sorts of “cleansing” and persecution, and Samsung not only survived, but also became a transnational corporation.

According to the biography of the founder of Samsung Lee Byong Chul, you can shoot an action movie in the spirit of Jackie Chan. Your little trading company in 1938 Li Biong called " Three stars» ( Samsung Trading Company). It is said that this was done in honor of Li's three sons.



Samsung Group logo "Three Stars" (late 1980s - 1992)


about any high technologies this company did not even think then, quietly supplying rice, sugar and dried fish to China and Manchuria. It looked like a protest against dependence on Japan, and Samsung gained a reputation as a patriotic entrepreneur. During World War II, the United States landed on the Korean Peninsula and liberated South Korea from the Japanese. By this time, Li Biong had a large production plant rice vodka and beer. These products sold well to the American army and Li Biong's business went uphill. In 1950, a war broke out on the Korean Peninsula between the communist North and the pro-American South. And for this, the North Korean communists put Lee Byong-chul's name on the death list as an accomplice of the puppet regime.

If Lee hadn't smelled the fried food, reinvested all the profits, and turned all the proceeds into cash, then Samsung would have died. How the money stuck in the wine box survived is a separate story. The car in which they were transported was confiscated, the house in which they were hidden was completely burned down, and the wooden box was only charred! And Samsung, as they say, has risen from the ashes.

The second time Lee was on the death list was under Park Chung Hee. Formally - for illegal enrichment on government supplies and economic sabotage, but in reality for having rubbed shoulders with the Japanese, trying to learn from the experience of the zaibatsu (chaebol in Korean, but in our opinion something like a powerful clan).



After a sincere conversation with General Li, not only was he not shot, but he was appointed head of Korean businessmen. Samsung has become a concern, mastering government orders and enjoying all sorts of subsidies and benefits.

In the 60s, the Li family expanded their business: they built the largest factory in Asia for fertilizer production, founded the Joong-Ang newspaper, built ships, hotels, universities and hospitals, and set up a citizen insurance system.

In 1965, South Korea re-established diplomatic relations with Japan. Lee Byong-chul reached an agreement with the Japanese leadership on technological support electronic industry that originated at that time in South Korea. As a result, in 1969, together with Japanese firm Sanyo was created Samsung-Sanyo Electronics (SEC). She began to specialize in the production of semiconductors and a few years later became the property of Samsung. In 1970, cooperation with Sanyo Electric led to the merger of companies and the creation of a corporation Samsung Electronics.



In general, everything that happened before the 70s somehow poorly correlates with the image of a modern corporation, and Samsung-Sanyo Electronics, the first joint Korean-Japanese enterprise, can rightly be called its real predecessor. True, cooperation with those same zaibatsu was not the most successful - the Japanese clamped Newest technologies and shared only obsolete ones, and the prices for components were driven up. This is one of the reasons Sanyo was removed from the company's name - it's just that the Koreans have learned how to make semiconductors themselves.

Since August 1973, the main office of the company began to be located in Suwon (South Korea), and in November the construction of a plant for the production of household appliances. At the same time Korean company Semiconductor Co.. joins the corporation, as a result of which the mass production of washing machines and refrigerators began.

In 1977, the company's export volumes exceeded 100 million US dollars. In 1978, the first Samsung office in the United States opens. In 1979, the first home video recorders were released. However, half of the cost of goods had to be given to the Japanese for the use of their technology and design. In addition, in other countries, Samsung products were sold under foreign brands or at very low prices.

As a result of the economic crisis that swept South Korea in the late 70s, Samsung Electronics started making losses. In response to this, Lee Kun-hee, the son of the founder of the company, decided to reform the company. He reduced the number of subsidiaries, stopped subsidizing departments, put the quality of products at the forefront. These transformations had a positive impact on the company's financial condition - revenues of Samsung Electronics have grown again. At this time, the company joined Korea Telecommunications Co., which was renamed Samsung Semiconductor & Telecommunications Co.

By the end of the 70s, Samsung Electronics had become the flagship enterprise of the Lee empire, and in the late 80s, Korea economic crisis and the company became unprofitable.

Samsung again had every chance to cease to exist, but this did not happen, since Lee the second (Kun Hee) developed a rescue plan long before the crisis. It was planned to change everything, with the exception of wives and children. The key point in the restructuring was a shift in priorities - quality became more important than quantity. Perestroika lasted 10 years and was crowned with success. One company after another went bankrupt: Hanbo, Daewoo, Huyndai, and Samsung increased exports and established itself in the global high-tech market.


Samsung announced its first computer in 1983.


In 1983, Samsung Electronics launched its first personal computers (Model: SPC-1000). In the same year, the following were released: a 64M DRAM chip with a memory capacity of 64 MB; a player that could read conventional CDs, CD-ROM, VIDEO-CD, PHOTO-CD, CD-OK. In 1984, a sales office was opened in England, a plant for the production of audio and video equipment in the USA, as well as a plant for the production microwave ovens(2.4 million pieces per year).

In 1986, Samsung Electronics received the title of " Best Company of the year» from the Korea Management Association. In the same year, the company produced the ten millionth color TV set, opened sales offices in Canada and Australia, research laboratories in California and Tokyo. From 1988 to 1989, the company opened representative offices in France, Thailand and Malaysia. By 1989, Samsung Electronics was ranked 13th in the world in semiconductor manufacturing. In autumn 1988, the corporation merged with Samsung Semiconductor & Telecommunications Co..

In the 90s, Samsung Electronics intensively expanded its activities. In order to improve the management structure, in December 1992, Samsung Electronics introduced one system presidential administration. In 1991-1992, the development of the personal mobile devices, and also developed mobile phone system. In 1994, the sales volume reaches 5 billion US dollars, and in 1995 the export volume exceeded 10 billion US dollars.

1995 can be called a turning point in the history of Samsung - the beginning of the transformation of the company into a high-quality brand. The symbol of this moment is a photograph in which 2,000 employees smash defective Samsung products to smithereens - 150,000 fax machines, mobile phones and other devices. Samsung Group survived the last Asian crisis in 1997 with a new president, Jong-Yong Yun. Sacrificing his tail to save lives, Yoon liquidated dozens of secondary businesses, fired a third of the staff, breaking the practice of hiring for life, and staked on emerging digital technologies.

As you can see, while other companies were doing research and one after another released the world's first novelties - a CD, a transistor receiver, a video camera, etc., Samsung survived, struggled and developed. So it cannot be said about this company that in some distant year it came up with something innovative, and everyone fell in love with it. Hit Samsung products fall precisely on the current millennium.

It's even hard to imagine that this company once produced B/W TVs and other products at "reasonable" prices. Today, Samsung has become one of the most innovative and successful players in the consumer electronics and semiconductor market. It is the world's leading manufacturer of memory chips, flat panel displays and color televisions.

The company was a pioneer in the development of SDRAM, ultra-fast memory chips used in personal computers, and a special memory chip that is used in the Sony PlayStation 2 game console. The camera phone is the size of a credit card! Third generation phone that receives satellite TV programs! World's smallest multifunction printer! And what is most surprising, in the summer of 2005, the value of the Samsung brand surpassed Sony for the first time! This was calculated by one of the British research companies.



By 1998, Samsung Electronics held the largest share of the LCD monitor market and began mass production of digital televisions.

In January 1999, Forbes Global magazine awarded Samsung Electronics annual prize awarded Best Consumer Electronics Company».

In the TV market, Samsung definitely surpassed not only Sony, but also Philips, and did it back in 2003. At CeBIT in 2004, Samsung wiped everyone's nose by presenting the world's largest 102-inch plasma panel (more than two meters!), In line for which even the head of Oracle Larry Alison signed up. The LCD TVs of the new models were reviewed by magazines and experts, noting this in various categories such as "Best Buy" and "5 points". And the LN-57F51 BD LCD TV was even named a representative new era TVs. Still, with it, even the room does not need to be darkened, since the quality of the picture does not depend on the ambient light.

It didn't take a week for Samsung to announce something outstanding. Like the world's first mobile phone with a built-in five-megapixel camera (now, of course, this is no longer shocking) or the same.

No company has such a set of proprietary technologies as Samsung. A little boastful, but it seems to be true, since Samsung is a real manufacturing company, not a sticker label on other people's products. Suffice it to say that Samsung is the only company in the world that manufactures laptops and monitors in its own factories, without relying on OEMs.


But Samsung is not only a high-tech factory, as it may seem, but also a recognized R & D center.


Byong Chul Lee, founder of Samsung Trading Co.


Byong Chul Lee died in 1987 of lung cancer. In honor of the blessed memory of its founder, a commemorative bust made of bronze and marble was installed in one of the Samsung offices.


Commemorative bust of the founder of the company


From the date of Byong Chul Lee's death to the present (with a break in 2008-2010), the board of directors of Samsung is headed by the founder's youngest son, Lee Gon Hee. His appointment to the post of head of the board of directors went against all Eastern traditions, according to which the eldest son inherits most of the family property.


Founder's Son - Lee Gun Hee


At the end of 2012, Lee Gun Hee appointed his son Jay Lee to the post of deputy board of directors, effectively recognizing him as the heir to the Samsung empire.


Jay Lee is the heir to the Samsung empire


The post of CEO and Vice President of Samsung Electronics Co is held by Kwon Oh Hyun, who took office by decision of the company's Board of Directors on June 8, 2012.


Kwon oh hyung - CEO and vice presidentSamsung Electronics Co.


Today Samsung Electronics is a transnational corporation with offices in 47 countries and employing 70,000 people. The company occupies a leading position in the production of semiconductor and telecommunications equipment, as well as in the field of digital convergence technologies. The company consists of four main divisions: Digital Media Network Business, Device Solution Network Business, Telecommunication Network Business and Digital Appliance Network Business. In 2005, the company had sales of $56.7 billion and net income of $7.5 billion.



But look how history could turn. After all, Samsung could be the first to buy Android!

Let's remember 2005. There are no smartphones yet (at least as we know them now), operators control all content, a complete mess with operating system versions, and what works for Motorola is unlikely to run on Samsung. App developers are running from smartphones like fire, and those who want to do it are literally forced to write new code for each model separately, often more than 100 options at once.

The revolution, however, is in the air. Andy Rubin begins work on an operating system that was originally intended for digital cameras, but then captured smartphones. He started as an engineer at Carl Zeiss but then worked on operating systems for pocket computers. He had the experience and support of several other engineers. In October 2003, he launches the Android project, but a year later the startup runs out of money and begins looking for investors.

We all now know that eventually Ruby comes to Google and everyone lives happily ever after. But few people know that at first Rubin went with the newborn Android to Samsung. The entire team of eight Android engineers flew to Seoul for a meeting with what was then the largest phone maker.

Rubin had a meeting with 20 Samsung executives where he introduced Android, but instead of being enthusiastic or just asking questions, the answer was silence.


What army do you want to create this with? You only have six people. Are you stoned? - that's what they said. They made fun of me in the boardroom. This happened two weeks before Google bought us,” writes Rubin.


In early 2005, Larry Page agreed to meet Andy, and after the Android presentation, he not only agreed to help with money, he decided that Google would buy Android. The entire mobile industry was changing before our eyes, and Page and Brin watched with concern, afraid that giants like Microsoft would seize the initiative.

The history of the Rubik's Cube and how it developed

In contact with

Classmates

History of South Korean Samsung Electronics Co. begins in 1938, when a resident of the small town of Daegu, Byong Chul Lee, founded a trading company called "Samsung" (translated as "Three Stars"). The name "Samsung" in Korean is pronounced as "Samson" (삼성 / 三星), and in Russian transcription it sounds like "Samsung".

There are two versions of the origin of the name of the legendary company. According to one version, the name "Three Stars" corresponds to the three sons of Byong Chul Lee. According to another version, the founder gave his company the name "Samsung", so that it becomes big, strong and eternal, like stars in the sky.

Byong Chul Lee, founder of Samsung Trading Co.

At first, Samsung, led by Byong Chul Lee, was engaged in the supply of dried fish, rice and noodles to China and Manchuria. Since 1939, a brewery has become part of the company, and the product range has been replenished with wine and rice vodka.

Daegu Store - Samsung's First Residence

Thanks to the managerial talent and intuition of Byong Chul Lee, Samsung was doing well, the company increased its sales volumes annually and staffing personnel. In 1948, it was decided to give the company a fashionable for those times American name: Samsung Trading Co.

Having successfully survived the Second World War (1939-1945), Samsung added to its product range sewing machines, fertilizers, sugar and steel, and included Hong Kong and Macau in the geography of deliveries.

During the Korean War (1950-1953), Samsung Trading Co went through hard times: its main factories and warehouses were destroyed, and the business was completely destroyed. But in the post-war years, the company literally rose from the ashes and found new strength to continue its journey. Not without the support of the government of South Korea, which, in restoring the faltering economy, relied on large concerns (chaebols). Samsung Trading Co, like some others large companies such as Daewoo, Hyundai, Coldstar, received benefits and loans from the state and was provided with state orders. Thanks to the powerful state support Samsung Trading Co has grown into one of the country's leading corporations.

In the 60-70s. In the 20th century, Samsung's business expanded: the company built a powerful fertilizer factory, developed the Korean insurance system, established a newspaper, and began building hospitals, universities, hotels, and ships.

The merits of Samsung include the construction of the tallest building in the world - the Burj Khalifa in the UAE, the twin towers in Malaysia and many other unique objects.

The merits of Samsung include the construction

tallest building in the world - the Burj Khalifa in the UAE

Towers in Malaysia built by Samsung

Large capacity cargo ship built by Samsung

In 1969, two significant events took place in the history of the Korean monster of the world economy at once: the first English-language Samsung logo was created and, together with Sanyo, a black-and-white TV assembly unit was opened. Three years later, in 1973, the joint venture came under the control of Samsung Trading Co, and was transformed into Samsung Electronics Corporation. In 1977, along with black-and-white TVs, the company began to produce color TVs; in 1979, the product range was replenished with VCRs; - mobile phones.

Byong Chul Lee in production, 1976

One of the directions that ensured the world fame of Samsung Electronics Co is the production of printing equipment, which has become popular somehow imperceptibly, but for a long time and seriously. The company initially relied on technologies developed in the Xerox laboratories, so there were many similarities between the products of the two companies, ranging from technological solutions to full compatibility with cartridges and toner.

From year to year the lineup Samsung Electronics was expanding, currently the company's printing equipment occupies a fairly impressive segment of the world market, the company is one of the three leading manufacturers laser printers and MFP.

Printing equipment is produced in one of the divisions of Samsung Electronics - Digital Media Business. Here, along with printers and MFPs, plasma TVs, LCD TVs, monitors, laptops, digital cameras and video cameras, etc.

Digital Media Business

12 series of printing equipment rolled off the assembly line of Samsung Electronics: CF, CLP, CLX, MJ, MJC, ML, MSYS, Other, QL, SCX, SF, SPP. The largest of these series are ML and SCX.

The series includes almost 200 printing devices, the most popular of which are Samsung ML 1210, Samsung ML 2015, Samsung ML 2160, Samsung ML 1640, Samsung ML 2165.

Now a few words about the development of the company logo. At first three options The logo contains an image of three stars, which, in accordance with Eastern philosophy, have an eternal, unshakable beginning.

Samsung logos

In 1993, at the initiative of the company's management, a modern version of the Samsung Electronics logo was developed. The slightly inclined ellipse symbolizes the Universe, the blue color in the design of the ellipse is the color of the sky and the ocean. The word "Samsung" is inside an ellipse, with the characters "S" and "G" creating small holes on the border, thus marking the company's connection to the world.

Modern Samsung logo and its meaning

Currently, Samsung Electronics is ranked 21st in terms of brand value in the world, and the company logo is one of the most recognizable.

Samsung logo at the entrance to the company's office

Stele at the company's central office

Byong Chul Lee died in 1987 of lung cancer. In honor of the blessed memory of its founder, a commemorative bust made of bronze and marble was installed in one of the Samsung offices.

Commemorative bust of the founder of the company

From the date of Byong Chul Lee's death to the present (with a break in 2008-2010), the board of directors of Samsung is headed by the founder's youngest son, Lee Gon Hee. His appointment to the post of head of the board of directors went against all Eastern traditions, according to which the eldest son inherits most of the family property.

Founder's son - Lee Gun Hee

At the end of 2012, Lee Gun Hee appointed his son Jay Lee to the post of deputy board of directors, effectively recognizing him as the heir to the Samsung empire.

On March 1, 1938, in the South Korean town of Daegu, Byong Chul Lee, a local entrepreneur who traded rice, founded a new company with his Chinese partners in order to expand his then business. The starting capital at that time was $2000. It is from this moment that it begins history of samsung, which in translation means "Three Stars", and is pronounced as "Samson" in South Korean.

At first, Li's organization was engaged in the export of rice, sugar, noodles and dried fish to China and Manchuria. Already in 1939, the company acquired a brewery, after which wine and rice vodka were added to the assortment.

Thanks to Byong Chul Lee's commercial sense, intuition and managerial talent, things were going very well; increased staff, sales volumes. Even the Second World War failed to provide significant negative impact to his business. After its completion, sewing machines, steel and fertilizers were added to the product catalog. And in 1948, Lee and his partners decided to continue to be called Samsung Trading Co., a fashionable name at that time in the American manner.

Korean War and years after

Period 1950-1953 became a very severe test for the company. Its main production lines and warehouses were destroyed, and the business itself was actually destroyed. But the fact that its creator went down in history is that he did not give up and managed to achieve the impossible: Samsung was literally reborn from the ashes. It was important to find the strength to continue activities, and here it was not without the support of the South Korean government, which made a bet for the restoration of the post-war economy on large concerns (chaebols). Effective measures in the form of benefits, loans and government orders have done their job: Samsung Trading Co has become one of the leading corporations in the country.

In the 1960s and 1970s, Li's business expanded noticeably: a powerful fertilizer factory was built, participation in the South Korean insurance system was developed, and a newspaper was established; the construction of hospitals, hotels, universities and even ships also begins. And all this under the already well-known trademark.

Interesting fact: The construction of the Burj Khalifa tower in the UAE (the tallest building in the world), the twin towers in Malaysia and a number of other unique objects, including a large-tonnage vessel of the same name, all these are the merits of Samsung Corporation.

Start of production of household appliances

In 1969, the first English-language logo of the Korean monster of the world economy was created. At the same time, a division for the manufacture of black and white TVs was opened in conjunction with Sanyo. In 1973, this partner enterprise became fully controlled by Samsung Trading Co and after the transformation it became known as Samsung Electronics Corporation.

In subsequent years, their product line was replenished with the following types of goods:

  • 1974 - refrigerators and washing machines;
  • 1977 - color TVs;
  • 1979 - VCRs, cameras and microwave ovens;
  • 1983 - personal computers;
  • 1991 - cell phones;
  • 1999 - smartphones.

The corporation managed to become the first in Korea, occupying a fifth of the country's total exports with a total share of its products. In 1978, a representative office of the company was opened in America. Thus began the path to gaining world leadership.

Interesting fact: More than 70% of the group's sales are electronics. Today, the advanced division of the corporation, Samsung Electronics, is the world leader in the production of home appliances and electronics. And the shipbuilding division of Samsung Heavy Industry occupies an honorable second place in the world.

1986 was marked by the Korean Management Association's "Best Company of the Year" award and the release of the 10 millionth color TV set. At the same time, sales offices of the company were opened in Canada and Australia, in addition, research laboratories began to work in California and Tokyo.

Interesting fact: According to British research companies, back in the summer of 2005, the total value of the Samsung brand for the first time exceeded that of Sony.

The history of the mobile line from the company

Smartphones from this corporation cannot boast of a high price and the status of the "premium" segment of the telephone market. This place is honorable and has long been occupied by Vertu's company, which almost went bankrupt. We wrote material about her

In 1994, the total

The corporation's sales exceeded $5 billion, and in 1995, export turnover already exceeded $5 billion.

In 1997, Samsung released a CDMA mobile phone weighing just 137 grams - the lightest in the world.

Since 1998, the corporation has been a world leader in the production of LCD monitors. At the same time, the mass production of digital TVs was launched. And just a year later, in 1999, Forbes Global magazine awarded Samsung the honorary title of "Best Home Appliance Company".

Interesting fact: In Russia, the first Samsung production facility opened in Kaluga in 2008. An area of ​​47.3 hectares was allocated for the industrial complex. The total investment amounted to 3.5 billion rubles.

After the death of the founder of the corporation in 1987, it was headed by his son Lee Kun-hee.

He revised the then concept of large-scale production of budget-quality products, focusing not on its cheapness and mass production, but on high-quality innovative products that are ahead of market trends. This decision turned out to be very successful and subsequently significantly increased the brand's image in the world. As a result, having made a choice between quantity and quality in favor of the second, the corporation only won, and now it can boast of both.

Interesting fact: Due to the world fame and popularity of the brand, the city of Suwon, in which the headquarters of the corporation has been located since 1973, is commonly referred to as Samsung-City.

Video: The history of Samsung Corporation in 100 seconds

Slogan: Digitally Yours

Samsung Group- one of the largest conglomerates in the business world, in its homeland, in South Korea, the word "chaebol" is used for such firms. Chobol is a large financial and industrial group, predominantly owned by one family and associated with government circles.

The leading division of the corporation Samsung rightly is Samsung Electronics, a world famous manufacturer of LCD panels, DVD players, mobile phones, memory modules used in computers, phones, players. Corporations Samsung also belong Samsung Life Insurance, Samsung SDS, Samsung Securities, Samsung C&T Corporation. Until 2000, the composition Samsung also included a division Samsung Motors, now owned Renault.

Samsung Group was founded in Daegu, Korea on March 1, 1938. Its founder was businessman Byung-Chull Lee (1910-1987), whose start-up capital was only 30,000 won ($2,000), named the firm Samsung (Samsung Trading Co.), translated from Korean - "three stars", on the first logos of the company, these three stars are present in different variations. One of the most plausible versions about the origin of the name says that the entrepreneur had three sons. (Judging by the further development, none of the three sons turned out to be a fool, which, in fact, distinguishes the Korean fairy tale from the Russian folk one.) This version is also supported by the fact that the company, in the spirit of many Asian firms, remained a family business, transferring and multiplying capital among the circle of relatives (and making a relative of those who managed to enter the business, stand out: intra-clan marriages are one of the traditions of business in Asia). The entrepreneur, according to some reports, never received a degree, became one of the most famous and most respected people in Korea, the Korean equivalent of the Nobel Prize, the Ho-Am Prize, established by Samsung and awarded for outstanding achievements in science and technology, is named after him.

The company experienced its second birth in 1951. After the war and predatory actions on the part of the warring parties, the business was completely destroyed, but it is impossible to destroy the entrepreneurial spirit, and starting from scratch, Byong Chul Lee revived the company, achieving even greater prosperity in just a year. Whatever the entrepreneur did, his sphere of interests included: the production of sugar, wool, other consumer goods, retail, insurance, broadcasting, publishing business, trade securities. In the 1960s Samsung expecting unprecedented success. In order to revive the Korean economy, a policy of development of large national companies was pursued, the state subsidized, supported and helped selected corporations in every possible way, in fact creating hothouse conditions for them, eliminating competition and endowing them with broad powers. Creator Samsung managed to get close to government circles, which provided the corporation with unlimited opportunities for growth and expansion.

In the 1970s, Samsung enters the semiconductor market, seeing the promise of this direction and the rapid development of the industry. Created Samsung Electronics Co. Ltd, a company that included several smaller branches Samsung Group involved in electronics ( Samsung Electron Devices, Samsung Electro-Mechanics, Samsung Corning, Samsung Semiconductor and Telecommunications).

In 1969, the division SamsungSamsung Sanyo launches the first batch of black-and-white TVs. 5 years later, the company begins to produce refrigerators and washing machines. After another 5 years - the release of microwave ovens and air conditioners. In 1978, a representative office of the company was opened in the USA. Having managed to become the first in Korea ( Samsung accounts for one-fifth of Korea's total exports), Samsung begins the path to gaining world leadership. In the 1980s Samsung entering the personal computer market. In 1991, the first mobile phone was developed Samsung, and in 1999 - the first smartphone. In 1992, the company began developing its first DRAM memory chip, then it was about a capacity of 64 MB, now chips with a capacity of 64 GB are being produced. In 1998, the mass production of digital TV sets developed at the company's research center begins. Year after year Samsung expands its presence in the global market, holding the lead in sales of cell phones and televisions.

In 1993, the year of the 55th anniversary of the company, an updated logo appeared. Samsung- an inclined ellipse of blue color, with an inscription inside. New logo successfully reflected the company's entry into the international arena, a kind of application for world leadership. Visually it seems that the word Samsung located inside the orbit of a celestial body, undoubtedly the corporation is a kind of universe, but at the same time this universe is open to the world, just look at the letters "S" and "G"— they are in contact with the outer space. One of the highlights of the logo is the spelling of letters "BUT" without a dash, repeated many times later, this technique still remained familiar Samsung.

Today the advanced division Samsung Group - Samsung Electronics became a world leader in the production of electronics and home appliances. Samsung Heavy Industries- division engaged in shipbuilding - the second in the world. The corporation is headed by Lee Kun Hee, son of the founder. It is to him that Samsung owes its success in modern world, having taken over the duties of the head of the conglomerate after the death of his father in 1987, Lee Kun-hee abandoned the idea of ​​\u200b\u200bmass production of low-quality goods, the so-called budget quality, and focused the company's efforts on the production of high-quality products that are innovative and ahead of market trends. Brand Samsung benefited a lot from such a decision, because those who considered the company's products to be of insufficient quality, in recent years, discover the world of household appliances and electronics with an exceptional combination of "price-quality", and if we add here the high level after-sales service company, there is practically no alternative to the company's products.