Alexander Kaptsov

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Calculating the options for which business is better to start from scratch, many come to one decision - to open a food stall. Not required here big investments and deep knowledge in the field of management. The owner does not need to constantly be at the outlet. The main thing is to start the work of the stall and control the sales process.

Pros and cons of a food stall

In the beginning, consider the main advantages of the business - opening a food stall in a residential area.

What are the benefits of running a food stall?

The stall business is good for start-up entrepreneurs - for those who are just gaining experience in the trading business.

It is enough to give just a few arguments in his favor:

• To open a stall , selling products, you need to have not so much money, no more than 300,000 rubles.
• For a range of similar outlets a relatively inexpensive and popular product is selected that does not need to be promoted through advertising. What do the stalls sell? Cigarettes, beer, water, bread, chewing gum, chips, peanuts, and so on.
• Minimum number of staff - 1-2 people are enough. The time for his training is also short. Sellers in the stall do not need special knowledge and experience.

That's all you need to open a stall. The margin is not more than 30%. Listed fixed costs: payment utility bills and rent trading place, staff salaries. The cash register also requires paid maintenance. How long does it take for a stall to pay off? If his work is successful, in 6-10 months.

Trade in vegetables and fruits is a fairly common business. With the right approach to business, a vegetable stall can bring a good income. There is an average level of competition in this market segment.

Start-up capital

Thinking about how to open a vegetable stall, calculate future expenses. The amount of investment may vary depending on the size locality. To open a vegetable stall in the regional center, you will need approximately 500 thousand rubles. This amount includes the following expenses:

• for the opening and legalization of an enterprise, obtaining certificates from various government agencies- about 10 thousand rubles;
• for renting a stall - from 40 thousand rubles;
• for the purchase of equipment: slides, refrigerated display cases, scales, cash register- 50 thousand rubles;
• for maintenance of equipment - 2 thousand rubles per month.

For starters, you can buy counters and slides that were in use. Partial refusal of hired labor will help to save. Take on the responsibilities of a buyer or seller. Additional staff can be dialed after promotion outlet. So you will know the market from the inside, and study competitors, and feel all the nuances of your own business.

Registration

Choose the form of doing business: individual entrepreneur or LLC. IP opens faster, documentation does not require special knowledge. Penalties for violations for individual entrepreneurs are less than for LLCs. But the responsibility is greater: in case of failure, you will personally be responsible for all the debts and fines of your enterprise. Opening an LLC is a more costly and time-consuming process. You will need an accountant to keep records. However, the presence of an LLC authorized capital guarantees the inviolability of your personal savings. In the event of bankruptcy, funds from the authorized capital will be spent on satisfying the claims of creditors.

After clearance entrepreneurial activity you will have to get permission to open a shop. The easiest way is to open a stall in the market. If you want to set up a kiosk near a stop or subway, you will have to stock up on permission from the building and architectural department. You will also need conclusions from the inspection commissions of sanitary, fire, trade services. Be prepared for all sorts of bureaucratic tricks. Study the laws so that representatives of various structures do not take you by surprise.

Choice of location and premises

Before you open a vegetable stall, draw up a business plan. Calculate how many visitors per day you will need to serve in order for your expenses to pay off. Then go outside, stand near the future outlet and count the people passing by. If the number of passers-by significantly exceeds the number of your potential buyers, feel free to open a stall in this place.

Point of sale options:

• near the subway or stop. To attract the attention of passers-by, work on outdoor advertising;
• in the sleeping area. The stall will work for regular customers living in the neighborhood.

Don't forget about transportation. Vegetables will need to be brought to the kiosk somehow, right? It will be good if you manage to rent a warehouse located near the stall. In this case, you can buy vegetables in bulk and bring them to the kiosk as needed. We are talking about long-term storage vegetables. Perishable fruit will have to be purchased in small batches. Conditions for storing products with a short implementation period can only be provided within the walls of special warehouse complexes.

Build a good kiosk architectural project. No matter how much you want to save money, do not discount the design of the outlet.

Design can be ordered from freelancers. It is quite inexpensive, sometimes you can meet only 500 rubles. It is best to use a specialized platform, for example, “I will execute”, where the process of interaction with performers will be simple and safe.

Modern buyers are accustomed to large counters, glass showcases, good lighting. The process of making a purchase should be comfortable. Take care of the asphalt near the kiosk, equip a low stand for bags, and the interest of customers in your outlet will grow before our eyes.

Minimum equipment:

• goods racks,
• counter,
• chair,
• cash register,
• scales,
• small safe.

Work with suppliers and assortment

Try to find good suppliers. Make every effort to do so. Of course, you won’t be able to immediately separate the “wheat from the chaff”. Therefore, buy goods in small batches. Over time, you will understand which of the partners is better to deal with. The ideal option is one permanent supplier who fully provides your business with its products.

The following factors are important:

• supplier reputation in your city,
• origin of goods,
• taste qualities of fruits and vegetables,
• availability of certificates of conformity.

Your main competitors will be points in the markets and vegetable departments of supermarkets. Therefore, you must offer something different from your competitors. From a point in the market, your vegetable stall will differ in the level of service and neatness. The main advantage over supermarkets is the domestic origin of products.

Offer your customers local tomatoes, cucumbers, apples, pears. Find a dealer specializing in the supply of berries and fruits from the southern regions. Complete the assortment with off-season bananas, oranges, lemons. Add some exotic fruits. Offer your customers dried fruits, herbs, juices. Put in a stall a small freezer with frozen fruits.

Staff

Is it worth it to open a vegetable stall if you cannot personally control the process? No, it's not worth it. Vegetables and fruits - this is the business that you need to constantly keep in your hands. Once again, we strongly recommend saving on staff. Take at least one of the positions in your company. If you do not want to trade, hire a seller, and then supply the goods yourself.

Experienced entrepreneurs are advised to personally deal with deliveries. Some wholesalers offer delivery. This option does not suit you. Personally arriving at the wholesale warehouse, you can choose the goods to your liking. In addition, shipping costs are often included in the price of the product. And not just laid, but greatly increase it.

It will be good if at first you can personally control the trading process. The issue of control becomes especially relevant when the business goes beyond the family. Trading loves an account. No one will give you guarantees of the honesty of the hired seller. Therefore, try to be present at the point as often as possible. From time to time, trade on your own, replacing the seller in the stall. You may learn a lot about your employee from talkative customers.

Reassess periodically. Do not save on salaries, otherwise no inventory will help you. A person who earns little will still steal money from you or “borrow” money from the cash desk until the salary. The best option for remuneration is the rate and percentage. This form of payment encourages the seller to work.

Profitability

The minimum markup on your product will be 30%, the maximum - about 250%. When setting the price, do not forget that vegetables and fruits tend to deteriorate. According to experts, about 10-20% of the products spoil in a vegetable stall. This product can be sold at a 50-60% discount before it loses its presentation. Completely damaged products will have to be thrown away. It is estimated that the payback period for a stall is between 2 and 6 months, depending on the season. In winter, fruits and vegetables are in high demand, so investments pay off faster. After promotion, the business will bring about 50-100 thousand rubles a month.

In this material:

For those who want to start their own business, information on how to open a stall will be useful. If you build it right this business and sell goods that are in high demand, for example, food, then in six months you can recoup the investment in the stall. Big cash investments in order to open a business is not required. They can be used to start if there are no significant savings to start a business.

Starting a business

To open your trading kiosk, you need to prepare Required documents, choose a place, purchase equipment. When starting, it is recommended to follow some rules:

• you need to register as an individual entrepreneur;
• there must be documents confirming permission to place a stall in a certain place;
• you need to purchase a trading pavilion or kiosk;
• it is required to purchase equipment for the stall: racks, shelves and refrigerators;
• you need to hire salespeople to work at the kiosk.

Before you open your own trading kiosk, you must register with the relevant authorities as a subject of individual entrepreneurial activity. This is done in order to be able to use the simplified taxation system.

After receiving a certificate of registration of an individual entrepreneur, you need to contact local authorities self-government and obtain permission to install a retail outlet.

A similar permit is required from the architectural department of the city. We'll have to get papers from Rosstat and pension fund. You can handle all the paperwork yourself or entrust this business to people who know all the loopholes and will help you complete the documentation faster. During the preparation of documents, you can simultaneously search for a place to install an outlet.

Selecting a point of sale

Experts recommend equipping stalls indoors, for example, in shopping centers. So the staff will be safe, and engineering communications will be nearby. If it is decided to open a stall in an open area, you need to carefully select the site. It is recommended to install kiosks in places where there is a constant flow of potential buyers. It is advantageous to place a kiosk in close proximity to residential buildings, near educational institutions or metro stations. To accommodate a kiosk, a plot of 6 to 8 m² is required.

It is necessary to conduct a market analysis and study the range of nearby outlets. It is necessary to determine the advantages and disadvantages of competitors, as well as assess whether a new outlet can compete with them. You should not rule out the option that you will have to look for a new place where there will be fewer stalls and mini-shops.

Buying or renting a stall

After all the documents are ready, you can search for a stall or pavilion. You can buy ready-made designs or hire people to do everything from scratch. The stall or pavilion must comply with all the standards established by law. After installation, you need to obtain certificates from the fire inspection and Rospotrebnadzor. You can not only buy a kiosk, but also rent it in the municipality. In this case, it will be possible to significantly reduce financial costs. You do not need to spend money on installation and purchase of a new pavilion, all communications are usually connected in the finished building. You can also open a kiosk on the territory of any building. For example, they are convenient for placing a metro station or shopping center. In order to open a stall in such a place, you need to conclude a lease agreement with the owner.

The lease has several negative sides. The location may not be as convenient. Some owners demand too high rent.

Stall equipment and staff

It is impossible to open a kiosk that will make a profit without purchasing the necessary equipment. For each owner it is individual, it all depends on what product will be sold. There is a general list of equipment that must be available:

1. A safe in which the proceeds will be stored.
2. In the winter season, you can not do without a heater.
3. Refrigerators must be provided for stalls selling food. If necessary, an oven or microwave may be required.
4. Scales and a chair for the seller.

Depending on what product will be available, shelves or racks are needed. It is desirable to conduct water, electricity. The outlet should be located so that there is a toilet nearby.

To work in a kiosk, it is also necessary to hire staff - sellers. It is desirable that they have experience in the field of trade, as well as the skill of handling a cash register. We will have to decide in advance on the work schedule. If there are several sellers, you can set a shift schedule, for example, a week after a week.

The kiosk is usually open from 8 am to 8 pm. If the kiosk is located in the area of ​​a busy highway, a round-the-clock schedule will be convenient. The amount of payment is determined by the entrepreneur, but it should not be lower than the average in the market, otherwise it will be difficult to find people to work.

If the outlet will be engaged in the sale of food, sellers must have sanitary books.

The seller must understand modern market and be responsible for ordering goods from suppliers. It is advisable to hire a security guard or install an alarm to prevent robberies.

You need to decide on the product that will be sold. You don't need to buy a large assortment right away. It is better to observe what more buyers ask. It is much more profitable to initially find regular suppliers with quality goods. The range should depend on the time of year. For example, in summer time ice cream, cold drinks and beer are in great demand. The selection of the assortment also depends on the place of trade. Near educational institutions, office buildings, metro stations or train stations will be best sold bakery products, fast food, hot tea and coffee.

Cost of opening a stall

1. The purchase or construction of a new kiosk or pavilion will cost from 35 to 110 thousand rubles.
2. Purchase of scales and refrigeration equipment - up to 13 thousand rubles.
3. A cash register registered with the tax office - about 7 thousand rubles.
4. Independent paperwork or with the help of professionals - from 10 to 100 thousand rubles.
5. Remuneration of personnel - up to 120 thousand rubles per year per employee and more.

As a result, to open your stall, you will need an amount of 180 to 350 thousand rubles.

Kiosk is a profitable business. Typically, the costs pay off in a period of 2 to 6 months. It all depends on how competently the business plan will be drawn up. It is also important the location of the outlet, and the range of goods, its type and demand for it. If the kiosk will work around the clock, respectively, and the revenue will be greater.

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To open a kiosk fast food, it is necessary to think over a strategy, choose the right location, pay attention to the assortment and pricing policy. Many issues will have to be resolved in order to register an enterprise, because catering points must not only meet a number of requirements, but also undergo constant inspections by the SES.

The relevance of the idea

Any entrepreneur will first wonder whether it is profitable or not to open a fast food kiosk? The catering industry is very attractive, as it allows you to get consistently high profits with the right approach to organizing your own business.

Today, the format of stalls and kiosks is in great demand, because such a business has a number of advantages over conventional catering points:

• significantly less initial investment (if it takes at least 1,000,000 rubles to open a full-fledged restaurant and cafe, then a stall can cost 2-3 times cheaper);
• quick payback;
• ease of finding a room;
• mobility (when demand decreases, a businessman can always move his stall to another part of the city, and moving a cafe or restaurant will require more significant costs);
• no need to invest a lot of money in advertising (most of the profit of such kiosks is formed from occasional purchases of customers who pass by the point of sale).

You can work in this area independently or through a franchise. The second option is more preferable for those who do not have experience or do not want to engage in strategy development. A franchise is a turnkey solution and work under a well-known brand. Today, catering kiosks are opened according to this scheme under the brands Stardog!s, Shawarma-King, Food, Waffles to go.

If you plan to open a fast food kiosk from scratch, then the entrepreneur may not know where to start such a business. It is important to assess the attractiveness of a niche, to identify competitors. And only then, having convinced of the expediency of opening a stall, you can proceed to collect the necessary documents.

Registering a business in this area is very important, as non-compliance with the requirements of supervisory services may lead to the closure of the point of sale. You need to act in the following order:

1. Choice legal form. You can work in such a business as an individual entrepreneur or LLC. If you plan to open only one stall, then the IP will be enough.
2. Choice of tax regime. In this case, there are a lot of options - UTII, PSN, USN. All three options can be beneficial. Better to do it in advance approximate calculations, find out about the benefits in your area, and only then make a decision.
3. Registration in the IFTS. For individual entrepreneurs - at the place of residence, for LLC - in accordance with the legal address. After the submission of the documents, the certificate of registration is issued within 5 - 7 days.
4. Installation and registration of the cash register. Since the kiosk will work with ordinary individuals, it will not be possible to do without it. In addition, on the USN KKM is mandatory.

At the registration stage, you will also have to decide on the OKVED code. If you open your own kiosk, the following codes can be applied:

• 52.62 - "Retail trade in stalls and markets";
• 52.63 - "Other retail outside the shops";
• 55.30 - "Activity of restaurants and cafes."

You can use several codes at once, so that later you do not have to deal with making additions.

Assortment definition

The key to success will largely depend on the quality and variety of food offered. It is better to work in the middle or low price segment. This will help you attract more buyers. The range can include:

1. full breakfasts and lunches;
2. pastries (hot dogs, pasties, shawarma, pizza and sweet pastries in the form of muffins, pies);
3. main courses (grilled chicken, barbecue);
4. drinks (juices, soft drinks, tea, coffee, cocktails);
5. ice cream;
6. sweets (sweets, cotton candy).

You don't need to include everything at once. It is better to choose the most attractive set of products for people and sell it. Then the tent itself can be decorated in a thematic style, so that people from afar can see what is sold in the kiosk.

For the most part, the level of profit will depend on the quality of the food and the correct placement of the kiosk. It is better to avoid sparsely populated places in sleeping areas. You need to choose places with high traffic. Ideally, if people will often pass by the kiosk from and to work. You can place stalls near:

• stations;
• office centers;
• markets (mainly clothing);
• universities and schools;
• public transport stops.

But to have a kiosk near cafes and restaurants is highly discouraged. This can significantly reduce the amount of possible profit.

The kiosk itself can be quite small. An area of ​​​​5 - 10 m 2 will be enough. The stall can be opened by the following type:

1. stationary kiosk;
2. stall;
3. wooden structure;
4. pavilion;
5. mobile trailer.

In the latter case, the entrepreneur, if necessary, can change the place of sale and reach an even higher level of income.

Purchase of equipment

The quantity and cost of equipment depend on how the kiosk itself will be set up. There may be several options:

1. Sale finished products. In this case, the equipment will require a minimum. It will be enough to buy a refrigerator, microwave, electric kettle and a showcase with shelves.
2. Production and sale of food. In this case, you will additionally need to buy a stove, sink and equip a place to work. You can not do without a table for cooking and packaging products.

It will be mandatory to conduct electricity, water supply to the kiosk. But first you have to spend time getting permission from the city authorities.

The level of customer service and satisfaction will depend on the professionalism of the staff. It is better not to save on personnel and hire responsible and friendly employees with sufficient work experience.

A lot of employees are not required for the functioning of a catering kiosk. You can get by with a salesperson or a salesperson and a cook. In both cases, the staff must have sanitary books on hand. They will not be able to do without timely medical examinations.

Financial results

The financial component is one of the most FAQ entrepreneurs. To start such a business, you will need at least 200,000 - 300,000 rubles. If we are not talking about renting, but about buying a stall, then the amount initial investment will grow significantly.

Payback periods can vary greatly. On average, in 5 - 10 months you can return the invested money. If you place the stall correctly and get a large flow of customers, then the payback will drop to 2-3 months.

The level of profitability in this area depends on the value of the product and its type (whether the entrepreneur will cook food or sell finished products). On average, profitability varies from 20 to 40%.

In a month, such a stall is able to generate income in the amount of 80,000 - 150,000 rubles. In large cities, this value can be several times higher, but there the cost of renting a place is more significant.

There are many ideas for starting your own business with little capital investment. One such idea is to open your own kiosk. This idea lights up a lot of novice businessmen. And, of course, they wonder how much it costs to open their own kiosk, where you can download already ready business plan on building such a business, what are the requirements of the state to the owners of kiosks, etc. In the business plan we have proposed, you can find answers to all your questions. We set ourselves the goal of telling you in as much detail as possible about how you can open a kiosk, what steps you need to take to do this, what difficulties you may encounter along the way, etc.

To begin with, let's explain that this business plan does not give big differences in the concepts of a stall and a kiosk. In general, these concepts are almost the same in essence, so our business plan is suitable for both future kiosk owners and future stall owners. Now, let's get back to our business plan.

Kiosk business plan. Overview section.

The presented business plan involves opening a kiosk selling different kind small piece goods (including food). But in fact, the type of product you have chosen does not play a big role here, since in any case the business organization scheme will be the same regardless of the assortment.

For this type of business, it is best to create an organizational and legal form in the form individual entrepreneur. It is most beneficial for you, as it provides simple reporting and tax fees minimal.

Description of the enterprise.

It is planned to open a kiosk for the sale of consumer goods. Effective trading area will be 6-10 square meters. meters. The kiosk is serviced by one seller. This business plan provides for the installation of a non-mobile (stationary) kiosk.

Description of services

This business plan provides for the opening of a kiosk selling everyday goods. The kiosk is open daily. Depending on the location of the kiosk, either shift or round-the-clock operation will be selected. In crowded places (train stations, entertainment centers, etc.), the most effective choice will be the round-the-clock mode of operation.

Grocery store business plan. Market analysis

In this section, you must give an accurate description of the market stalls and kiosks in the area where you intend to install a kiosk. And you will also need to write about the presence or absence of competitors and their level.

Documentation that needs to be collected to open a kiosk.

First, you will need to register with the tax authorities in your place of residence as an individual entrepreneur and immediately apply for a transfer to a simplified taxation system. You can do this both on your own and using the services of companies that specialize in providing such services.

Next, you will need to obtain documents allowing the installation of a kiosk. This permit is issued by the municipality (for the city) or the village administration (for the countryside) in accordance with the current legislation. In small towns, such a procedure is quite fast and without complications, but in large cities, in order to obtain such a permit, it will be necessary to take part in a tender. Moreover, the tender will be considered valid if several entrepreneurs take part in it as applicants for one kiosk place. Such an obstacle can be overcome if you submit two applications at once: one from yourself, and the other, for example, from your friend.

The next document is a permit issued by the Department of Architecture and Urban Planning. After the issuance of such a document, it will need to be coordinated with the city trade department.

Then you can start setting up the kiosk. After that, it will be necessary to coordinate a number of documents with firefighters and the sanitary and epidemiological station.

Equipment

In order to open a kiosk and ensure its normal functioning, you will need the following trading equipment:

Of course, the kiosk itself;

Refrigerated showcase or chest;

Racks for placement of goods;

Cash register;

Chair and table for the seller.

When all the necessary equipment is installed, the kiosk can start its work.

After purchasing this equipment, the kiosk will be able to start its work.

Financial plan

In this section of the business plan, the financial component of the project will be presented in detail and we will provide you with answers to the questions: How much does it cost to open a kiosk, and what is the payback period for a kiosk.

Purchase or construction of a kiosk - from 35,000 to 110,000 rubles;

Scales - 3,000 rubles;

Refrigerated showcase - 10,000 rubles;

Cash register - 7,000 rubles;

Collection and execution of documents, extortion, bribes - from 10,000 to 100,000 rubles;

Salary to the seller - 120,000 rubles. (in year).

Total: minimum size Your investment will be in the range of 185,000 - 350,000 rubles.

After analyzing the operation of existing kiosks, we can tell you that the payback period for such a project will be from 2 to 6 months. Everything will depend on the location of the kiosk, work schedule, type of goods sold, etc. From all the information you received, we can draw the following conclusion: opening a kiosk is inexpensive and quite profitable business capable of bringing to its owner good income with a relatively small financial investment.

We really hope that the business plan presented by us will be useful for you, and with its help you will be able to organize your profitable business.

We hope our stall business plan was useful to you and you can use it to organize your own profitable business!