Those who have already thought about how to open a nightclub from scratch, initially understand that this will have to be spent very well. Therefore, this type of business is only suitable for those entrepreneurs who have a large start-up capital.

At the same time, a nightclub is a very profitable and very interesting business that can bring decent dividends to its creator. Therefore, if you decide to open a nightclub, the business plan of which has already been thought out to the smallest detail, then you have made an excellent choice.

Underwater rocks

Before you open a nightclub, you should understand that such a business is quite competitive, in connection with this, some nightclubs are closed before they have even worked for a year, or they are sold to other owners. The reason for this is the unwillingness or inability to establish the concept of the club and get in touch with a potential audience.

That is why, before opening a nightclub from scratch, it is recommended to conduct a good analysis of the nightlife market, including focus group surveys and market research. These activities will help you decide what your target audience wants.

According to statistics, about 70% of the profit of the institution is brought by regular customers. Therefore, initially you need to decide who the club is designed for: teenagers from the outskirts, “golden” youth, businessmen or representatives of sexual minorities. The music, the interior, the price of drinks and even the level of service will depend on this. However, you should not open something alien to yourself (for example, a convinced straight man establishes a club for gays), since such an idea is unlikely to bring success.

room

The first stage in the process of establishing a club will be the construction or search for a ready-made suitable premises. Ideally, the building can be erected independently under the developed project. But before you build a nightclub, take a good look, it is quite possible that the best and cheaper option would be to buy out or rent abandoned palaces of pioneers or culture (other buildings), there are quite a few of them left in provincial cities (however, in the capital to find such empty buildings already unreal).

In most cases, the right choice of location affects the success of the institution. It should be borne in mind that a trendy club, which is designed for the upper class, should be located in the city center, and the city outskirts are also suitable for more democratic establishments. For youth clubs, one of the most important conditions is that it is convenient to get to and ground transport, and on the subway.

You should not open a nightclub on the first floors apartment buildings. Even if the local authorities give you permission for this, and the club has excellent soundproofing, outraged local residents will still not allow you to work normally. In any high-rise building, there are several pensioners who will constantly call the police squad, as a result of which your parties will constantly fail.

What does it take to open a nightclub? You only need separately standing room, which meets a number of requirements: it has a sufficient area (it is recommended to make the main hall with a dance floor of at least 250 sq.m.) and high ceilings (about 4 m) where you will need to hang sound or lighting equipment.

Nightclub: business plan for a profitable institution

First you need to register your business. You can open an individual entrepreneur or company with limited liability. Next, you need to decide on the range of services provided. It could be:

Dance hall with music;

Restaurant hall;

Hall for conversations and rest;

Bar counter;

Karaoke room;

The list of services, of course, can be expanded at your discretion, taking into account customer requests.

The club will also need to buy equipment:

A set of lighting equipment (filling spotlights, LED heads);

DJ console;

Powerful speakers.

Interior design

If we talk about the interior decoration, then it’s hard to say something unequivocally. You can spend 2,000 dollars on a super-modern design, but there will be no visitors, or you can limit yourself to a couple of hundred dollars, and the club will always be sold out. The thing is that nightclubs "sell" the atmosphere, and only then comes the design, drinks and dishes. For example, in Lately the trend is to use rough wood (this solution will also be inexpensive).

Before proceeding with the finishing work, it is necessary to draw up an appropriate project. Here it will be quite difficult to do without specialists (about 2-5 thousand dollars will have to be spent on their services). Let's start with a general concept.

This approach will avoid unnecessary costs and reduce the amount in the estimate several times. Professionals can also assist in obtaining the permits required to operate a nightclub. The business plan must necessarily include such expenses.

Staff for the institution

After receiving the documentation, purchasing equipment and decorating the hall, it is still necessary to recruit staff. The staff of a nightclub should approximately consist of:

• director;
• manager;
• creative director;
• 1 or 2 administrators;
• 6-8 waiters;
• cooks - 4-5 people;
• bartenders - 2-4 people;
• DJ - 1-2 people;
• 2 cleaners;
• cloakroom attendant - 1-2 people.

As for protection, there is no unequivocal opinion. Some businessmen create their own security structure, others invite employees of security firms. IN functional responsibilities security should include not only ensuring the safety of visitors from external threats, but also maintaining order in the hall (in particular, to prevent the spread of drugs), because visitors can be very different.

Naturally, all staff must correspond to the level of the club and have at least minimal experience in this field.

Chief worker

According to many experts, the success of any entertainment establishment depends on the promoter. Even the most promoted and ultra-modern nightclub will suffer from the unprofessionalism of the administrator. The business plan of an establishment can be thought out to the smallest detail, but if you hire a mediocre administrator, the business will fail in less than a year.

A nightclub is an extremely modern and interesting business that can bring a fairly high income. However, opening your own nightclub from scratch can be quite difficult - there is huge competition in this area, and entrepreneurs should know a lot of subtleties and nuances. But nothing is impossible - if you have start-up capital and understand the whole process, anyone can open a nightclub.

How to open a nightclub from scratch

How own business, a nightclub can have extremely high profitability, but the opening of such an institution is associated with a number of risks and nuances. When preparing for its creation, one should take into account a huge number of nuances and additional factors, conduct a thorough analysis of the market and the potential profit of the enterprise, prepare start-up capital, find investors, and pass state registration. In order not to get confused in the order of actions, it would be best to adhere to the following algorithm, which allows you to find out how to open your nightclub step by step:

1. Choice of institution format.
2. Target audience analysis.
3. Choice of geographic location.
4. Writing a business plan.
5. Search for start-up capital and calculation of the cost of a nightclub.
6. State registration of the enterprise.
7. Arrangement of premises and purchase of equipment.
8. Hiring and training staff.
9. Advertising and marketing.

The order described above is not a mandatory pattern to follow. If necessary, various activities can be carried out in a different order. For example, attracting investors and searching for start-up capital can be many times more effective in relation to an already registered enterprise. In general, the advantages of nightclubs as a business include:

• Demand. Nightclubs today and in the near future will be the main place of entertainment for a large part of the youth. Accordingly, with a competent approach to organizing a business, it will definitely have its customers.
• High profitability. The ratio of fixed costs and profits from a nightclub is extremely profitable.
• Good flexibility and ease of adaptation to market conditions. An operating nightclub can easily change its target audience and adapt to changing market trends in the shortest possible time.

The disadvantages of nightclubs can be considered the increased criminogenic risks of such establishments and the corresponding attention of controlling and law enforcement, as well as the large size of the required initial investment. That is why such a business to open from scratch will not be possible for everyone. In addition, there are a large number of legal nuances that follow in without fail know an entrepreneur whose business is connected with nightclubs.

Choice of nightclub format

Before engaging in the direct opening of a nightclub, its registration, determining the target audience and any other actions, you should decide on the format of the future institution. It depends on the chosen format. necessary equipment, geographical location of the establishment, personnel and marketing policy. Given that the concept of a nightclub is extremely broad, the choice of possible formats for the activities of such an institution is also very large. In general, the main options include:

In general, each format of activity has its own specific advantages and disadvantages, however, it should be determined at the initial stage, since the complete vision of further steps in opening a nightclub will also depend on the format. Of course, in general, each format is not strictly limited - the organization of private parties and concerts is possible in any nightclub, and instead of a kitchen, catering services and other ways of providing visitors not only with drinks, but also with food can be used.

In addition, some clubs go beyond the established formats - original idea, which is different from everything that has already been used on the market, can bring both a resounding success and become a complete failure.

Target audience of nightclubs

Determining the target audience of a nightclub is an extremely important step that should be taken immediately after choosing the most suitable venue format. After all, its commercial success will depend on the compliance of the club with the needs of the main target audience. At the same time, it is important to separate both the general potential audience of nightclubs and the specific target audience of an individual institution.

The general audience will allow you to evaluate the prospects for opening an institution in a particular locality generally. Yes, according to According to available statistics, about 20 percent of all young people aged 18 to 35 are visitors to nightclubs in large cities.

A more precise target audience will depend not least on the format of the institution. So, in general, it can be noted that closed clubs are in demand primarily among representatives of the “golden youth” and people with high incomes, for whom the status of the institution is important.

Classical clubs are more designed for young people with an average or even low income, and restaurants are usually focused on a more adult audience, which, at the same time, does not prevent them from targeting young people during their nightly activities. For concert venues, the definition of the target audience refers only to specific events - it can radically differ at each of them.

note

When operating under a franchise, the definition of the target audience is already embedded in the brand policy, therefore, in general, this way of doing business will be more relevant for individuals who do not want to devote too much time or money to preliminary calculations and preparation.

Despite the above factors, any nightclub should also determine a specific target audience, which will be the main one for it. In general, the differences in the audience relate mainly to the subcultural orientation. Some nightclubs are designed for representatives of certain subcultures - gay people, fans of heavy or electronic music, adherents of any trends and trends. Such highly specialized institutions usually occupy a niche free from competition in the locality, but their success directly depends on the size of the potential target audience.

If it is planned to open an ordinary nightclub, without any strict framework for the target audience, then you can use the general statistics of the audience of such establishments. However, one should keep in mind the high level of competition in this area and calculate the potential benefits from opening such a business based on other factors.

Where is the best place to open a nightclub

Of great importance when opening a nightclub is its geographical location. In this case, one should take into account both the settlement itself and its location, and the specific location within such a settlement. In general, now it makes sense to open nightclubs not only in large cities - even in a small regional center, such an institution will definitely be popular, as it will be able to attract the attention of visitors from all surrounding settlements, villages and villages, where young people also have a desire have fun in a modern way.

However, it is mandatory to take into account the characteristics of citizens living in such a territory. For example, it makes no sense to open an elite and expensive closed-type nightclub or restaurant in cities with a population of less than 100 thousand people, since they simply will not receive enough visitors. At the same time, a classic nightclub with a bar can also be successful in a city of only 30,000 people in the absence of competition from other establishments or nearby settlements. Concert venues can be effective only in large regional centers.

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The cost of opening a club will also directly depend on the city. At the same time, not only the direct cost of acquiring or renting real estate, which can differ several times, but also the expectations of the target audience, which in large cities is much more demanding, will be important.

From the point of view of choosing a location in the village itself, it is most effective to locate a nightclub near a historical or business center city, on the main streets and near transport interchanges. However, in comparison with many other institutions in relation to nightclubs, such requirements are not too strict. So, given the cost of buying or renting real estate in the center and on the outskirts of the city, sometimes more profitable idea maybe opening a really large and large-scale institution on the outskirts, which will be able to attract the public with its scope, rather than using a small room in the "passing" territory.

The target audience is also very important for choosing the location of the object. For example, people with high incomes do not care about the proximity of transport interchanges, but it is important to have the appropriate infrastructure and the overall presentability of both the institution itself and the area where it is located. That is, being on the very outskirts of the city or even outside it near large shopping centers or just on a large square surrounded by picturesque nature will be a plus, while an elite club located in the center of the most marginal area among ordinary residential areas is unlikely to be to be in demand.

Important fact

Not always the presence of other nightclubs nearby will ensure high competition. In many cities, such establishments, on the contrary, tend to be located closer to each other, as they make it easier for young people to choose between them and allow them to relax in several clubs at the same time in one evening, also creating a special infrastructure nearby, designed for nighttime rest.

Nightclub business plan

It is impossible to do without drawing up a business plan for a future institution when opening a nightclub. A business plan will help not only analyze all necessary conditions and the market, but will also provide an opportunity to create a "road map" for starting a business and evaluate its profitability, as well as strengths and weak sides. At it is by no means always necessary to draw up a business plan strictly according to any accepted standard. There are no legally established forms of such a document, however, there are generally accepted standards of large auditing and consulting companies, following which can greatly simplify the process of writing a business plan for a nightclub.

In general, when planning a business for a nightclub, special attention should be paid to the following details:

• Financial analysis and justification of activities;
• Target audience analysis and marketing analysis;
• SWOT analysis;
• Analysis of the real estate market and fixed costs.

Important fact

Acquiring ready-made business plans for a nightclub is an inefficient method of doing business, since in this area the characteristics of a particular institution, locality and selected target audience are of great importance, which can significantly distort and change possible results. Thus, it is far from always the solution to download ready business plan will fit the opening nightclub, and in some situations - such a document will not reflect reality at all.

In general, a business plan can also be used as the main document for attracting partners and investors to the project at the initial stage. In the presence of finished business plan performed with due professionalism, it will be possible to find an investor even if minimum sizes own start-up capital. If there are no problems in the initial means, a very effective method of preparing for the opening of a nightclub would be the idea of ​​ordering a nightclub business plan with all the necessary calculations and analytical actions from professionals in this field of activity.

The cost of such a business plan can reach 250 thousand rubles, but this document will be able to openly demonstrate all the possible pros and cons of the business and very accurately predict its profitability, payback periods, risks and the total time and money spent on opening and maintaining activities.

How much does it cost to open a nightclub

A night club as a business requires quite large initial investments - the starting capital for it can rarely be less than 1 million rubles. At the same time, it should be remembered that the total amount of start-up capital depends, first of all, on the chosen format of activity, the region and the value of real estate, as well as other goods and consumables. It is possible to open a nightclub in a small district center at lower costs, saving on high-quality equipment, unique exterior and interior, and marketing campaign, however, an establishment of a similar level in a large city simply will not be attractive enough for visitors.

Sources of start-up capital for a nightclub can be the following options:

The calculation of the cost of a nightclub depends on many factors. In general, you can open a small classic nightclub in the regional center for about 2 million rubles, which will be spent as follows:

• State registration and obtaining the necessary permits and licenses - about 100 thousand rubles;
• Carrying out repairs in the premises - about 500 thousand rubles;
• Rent of premises with an area of ​​300 square meters for three months - about 200 thousand rubles;
• Purchase of light and musical equipment- about 600 thousand rubles;
• Purchase of products for sale - about 50 thousand rubles;
• Salary to staff in the first month of work - about 150 thousand rubles;
• Purchase of furniture and other equipment - about 300 thousand rubles;
• Marketing and advertising campaign - about 200 thousand rubles.

These are only approximate calculations, which can seriously change both up and down, so they make it possible to understand only general scheme costs and their distribution. So, in the case of renting a room that was previously used as a nightclub, for example, the cost of repairs and the purchase of furniture can be minimal. At the same time, buying your own premises or building a separate building on the land you own can be much more expensive.

Choice of the organizational form of the night club and state registration

Without fail, like any other business entity, a nightclub must have state registration. In this case, the first step is to choose the organizational and legal form of the future business. So, in most cases, the only possible and convenient OPF for a nightclub is the LLC format. This is due to the fact that it is not allowed to sell alcoholic beverages in establishments. Catering, and there are very few nightclubs without alcohol and the demand for such establishments is relatively low.

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For closed elite clubs, it is allowed to operate in the form of a public organization or other non-profit legal entity with payment of membership dues. Thus, the main source of income in such cases will be the contributions of clients themselves, and services will be provided to them free of charge. At the same time, closed membership makes it possible to easily and legally weed out unwanted customers, provide a complete closed space and not comply with many legal requirements. In particular, the closed club format, for example, allows alcohol to be sold to its members on its territory without the acquisition of a license.

As mentioned above, a nightclub is required to obtain a license to sell alcohol in a catering establishment. Such a license for 2017 costs 65 thousand rubles, however, to obtain it, the institution must have the appropriate size authorized capital. Its minimum value will depend on the specific subject of the Russian Federation. For example, to open a nightclub in Moscow and obtain a license for the sale of alcohol, at least 1 million rubles in authorized capital is required.

However, before obtaining a license, it is necessary to register an enterprise with the Federal Tax Service. This will require the decision of the sole founder or the minutes of the founding meeting, the Charter of the enterprise, a statement signed by all the founders, as well as a receipt for payment of the state fee.

Important fact

Notarization of the Charter and minutes of the meeting of founders is required only if the founders will not be personally present or participate in the process state registration, but will conduct it by proxy for one of them or for a third party.

After state registration, it is necessary to register with the tax authorities. At the same time, most often nightclubs, in connection with large area premises and the sale of alcohol cannot use the preferential taxation system. Accordingly, the nightclub will also need to order and produce a seal, purchase cash register and obtaining statistical codes.

In general, registration procedures last no more than one week - this concerns the execution of all documents necessary for conducting business. Therefore, it is not necessary to start registration at the initial stages of planning. However, to attract investors or credit funds, state registration will be a positive nuance. In the event that the enterprise will have several founders, it would be best to register when there are enough of them to implement plans for the establishment - attracting new founders and including them in the LLC participants is a very complicated and inconvenient procedure.

Important fact

If necessary, the registration procedure can be carried out by third parties by proxy. However, in this case, one should conclude a formal contract for the provision of relevant services and apply directly to those operating in the legal sphere. law firms who will be able to independently prepare and draw up all documents in accordance with applicable law. By resorting to the help of various dubious persons, one can jeopardize future business, since their rights and obligations will not be regulated in any way, and the presence of a power of attorney and constituent documents will allow them, even if they wish, to assign a number of powers of the founders and jeopardize the entire further existence of the enterprise.

Night club equipment and premises

Selection of premises for a nightclub, as well as its technical equipment, play a huge role in the future activities of the entire enterprise. So, the selected room must comply with SanPiN standards and anti fire safety. In particular, these standards include the following features:

• If there is a kitchen in the room, it is forbidden to organize a nightclub in the basement and basement floors.
• Regardless of the total area and location of the nightclub, it must have at least two separate exits in terms of fire safety.
• In the presence of a kitchen, forced ventilation of the supply and exhaust type is required, brought out above the ridge of the roof of the entire building.
• Smoking in a nightclub should be prohibited - it is allowed to smoke only on summer grounds and terraces. Hookahs are allowed only if they are filled with special hookah mixtures that do not contain tobacco and its by-products. There are no restrictions on electronic cigarettes as of 2017.
• The number of bathrooms is calculated based on the number of visitors. If there is a kitchen, a separate bathroom for the staff of the enterprise is required.

This is only small part from the current standards that may apply to the premises and equipment of a nightclub. However, it makes it clear the main points that should be based on when choosing a room. It is also worth paying attention to the features that the premises of a nightclub should have, although they are not mandatory from the point of view of legislation. These features include a large ceiling height - at least 3 meters, so that it is possible to place the stage, lighting equipment and DJ consoles.

note

Any nightclub should now have a chill-out zone. The chill-out area is a space that provides sufficient light and noise isolation from the rest of the club environment, which allows visitors to take a break from the bright lights and strobe light and loud sound.

Of the mandatory equipment and furnishings for nightclubs, it should be noted the presence of a bar counter, light and sound equipment. If the institution will be used specifically as a concert venue, the greatest attention should be paid to the equipment itself - the possibility of inviting various artists and musical groups will also depend on the technical capabilities of such a room.

Important fact

When organizing nightclubs near residential buildings, or, moreover, in them, it is necessary to obtain permission from the residents living there before starting activities. Therefore, most often, nightclubs open outside residential areas - at least 100 meters from the nearest residential building, which will be enough to comply with accepted standards and not be required to obtain permission from citizens living in such residential buildings.

The design of nightclubs is also often their hallmark. In the case of franchise work, the overall stylistic direction of the establishment, as well as assistance with design work and decorating, are often provided by the same brand requirements. Otherwise, you need to create your own design from scratch or use existing developments. It should be noted that high-tech design, although universal for nightclubs, has a number of disadvantages. At the very least, its ubiquitous distribution can be called the main one, so a club in this style will no longer be able to surprise anyone. However, certain features of high-tech style will be present in any case in every modern nightclub - at least in lighting and musical equipment.

Selection of nightclub staff

Recruitment of personnel for a nightclub is a responsible matter, since the entire activity of the institution in the future will depend on the professionalism of the employees. It should be noted that such an institution does not require a large number of employees. On average, a classic nightclub has the following staff:

In general, not always professional specialists may be available in every locality. Therefore, if necessary, you can send potential employees to refresher courses or acquire the necessary skills. Or, in the case of a large institution, invite eminent specialists in this field to the territory of the club to train employees. Moreover, an invited specialist can in itself become the hallmark of several events, be it a bartender or a DJ.

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For all employees whose activities are directly related to serving visitors, that is, for those who meet, dancers, bartenders and waiters, in nightclubs the most effective is a percentage salary. That is, the dependence of their total earnings on the services provided to customers, which stimulates the staff to provide the highest quality service and take care of attracting customers on their own.

Nightclub marketing and advertising

The general principles of marketing and advertising of nightclubs depend on the chosen format and other nuances of the activity. However, there are recommendations that will be relevant for any nightclub without exception. In particular, considering that target audience is young people, the use of modern technology is a must. Yes, to modern methods advertisements include:

Traditional advertising can also give a certain result, for example - at least in the form of billboards or city lights at traffic intersections and near the nightclub itself. However, as practice shows, the ratio of its effectiveness and the cost of implementing such a campaign shows a lower return than from the above methods.

Important fact

Be sure to take care of the availability feedback from visitors. If they know that their opinion means something, that they can influence the organization of events and other aspects of the club's activities, they will have much more confidence in such an institution. Also, a feedback method can be the publication of reports and photos of clients from past events - this is a good option to gain their trust as well.

Separate nuances of nightclubs and legal issues

As mentioned above, a nightclub should be located away from residential buildings - this will ensure that there are no complaints from residents. However, one of the main legal issues, which is unregulated from the point of view of legislation and raises questions from both owners and visitors - this is the dress code and face control in nightclubs.

Legally, face control and dress code may be illegal. This is regulated by the provisions of the Federal Law "On Protection of Consumer Rights" and Article 426 of the Civil Code. If the club is commercial organization, refusal to visit him on the basis of nationality, clothing or simply unsuitable appearance may be regarded as discrimination and is unacceptable. At the same time, a dress code is not illegal if it applies to all visitors and is prescribed in internal rules establishment and provision of a public offer agreement. Also, face control can be used to ensure the safety of visitors.

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Face control cannot be accompanied by a search or screening of the visitor, including for the state of intoxication. That is, in some cases, even an intoxicated client's complaint can be considered, but in practice, in such matters, the courts take the side of representatives of nightclubs.

• Description of products and services
• marketing plan
• Production plan
• Recruitment
• Financial plan
  • • • Similar business ideas:

We bring to your attention typical business plan(feasibility study) of opening a nightclub. This business plan can serve as an example for obtaining a loan from a bank, state support or attracting private investment.

Where to start opening a nightclub

The aim of the project is to open a night club in the city of N with a population of 300 thousand people. The prerequisites for opening an institution are the steady growth in the income of the city's population and the growing demand for entertainment services in general. To implement the project, it is planned to attract own funds in the amount of 1,000,000 rubles and borrowed funds(bank loan) in the amount of 3,200,000 rubles. Total The total cost of the project will amount to 4,200,000 rubles. Economic indicators project implementation:

• Net profit per year= 2,776,780 rubles;
• nightclub profitability = 22,6%;
• Project payback = 18 months.

What taxation system to choose for a nightclub. OKVED code

The organizational and legal form of the organization will be a limited liability company consisting of two founders. OKVED codes for this activity the following are selected: 55.40 - "Activity of bars" and 52.25 - "Retail trade in alcoholic and other drinks". A simplified taxation system of 15% of profits will be applied as a taxation system.

What documents are needed to open a nightclub

Currently, activities have begun to implement the nightclub project:

1. The limited liability company "Night Shock" was registered;
2. The location of the institution in a room with a total area of ​​510 m2 has been agreed. The room complies with all food and fire safety standards. The preliminary lease agreement is concluded for a period of 5 years;
3. Preliminary contracts for the repair and reconstruction of the premises, the supply of sound and lighting equipment have been concluded.

Description of products and services

The following entertainment services are expected to be provided:

• Dance and show programs;
• Theme parties;
• European cuisine;
• vip zone;
• Table rental;
• Bar work;
• Banquets, weddings, corporate events.

Also, visitors will be offered a menu that includes hot dishes (soups, side dishes, pizza), cold snacks (salads, meats, vegetables, fish delicacies), cocktails, juices and strong alcoholic drinks. The establishment will sell strong alcoholic beverages.

For these purposes, a license was acquired for the implementation alcoholic products. Entrance ticket price in an institution from Friday to Sunday: 200 rubles. from a person. Entry will be free on weekdays. The one-time capacity of the club is 180 people. Experienced DJs, photographers, dance groups and showmen will work in our organization.

Download nightclub business plan, from our partners, with a guarantee of quality.

marketing plan

The building will be located in the central part of the city, in an area with convenient access roads. Our main visitors are young people aged 18 to 35. We will be in close proximity to the campus, so a significant part of the visitors will be students. Also next to the institution there are two large shopping centers, which will also have a positive effect on the popularity of the institution.

Planned the average check of a nightclub is 700 rubles. This is a small amount, since the main contingent of the establishment cannot be called elite. It is planned to receive the main income from turnover, counting on high attendance on weekends. The club, in addition to night dance programs, will provide additional services for themed parties for VIP guests, New Year's Eve, corporate parties, weddings, banquets and presentations.

The main direction of music is Disso, Radio Pop (pop). This is the most numerous and most influential music, which has much more fans than opponents. If we talk about possible competition, then we can single out two such establishments operating in our area. Let's carry out a comparative analysis of the strengths and weaknesses of the potential competitors of the nightclub:

How to promote your nightclub

1. Advertising in media mass media(newspaper, magazines, TV, radio);
2. Banners, banners, billboards;
3. Distribution of leaflets, flyers, posting ads;
4. Creation of a personal website of the club;
5. Promotion in social networks and contextual advertising.

It is assumed that these events will attract the maximum number of visitors from the first days of the club.

How much does a nightclub earn

Next, we calculate the potential revenue of the organization. It is assumed that the main attendance will fall on Saturday and Friday, as well as on public holidays (February 14 and 23, March 8, May 9, etc.). The occupancy of the institution on these days will be close to 70% (~ 130 people). The number of days off and holidays in a year is ~ 105 days. With an average club check of 700 rubles, the club's revenue for the data will be: 105 days * 130 people * 700 = 9.55 million rubles per year. Additional revenue can bring services for corporate events, weddings, banquets. About 10 such events will be held monthly. The average revenue for one event is 50 thousand rubles. The planned annual revenue from the provision of these services will be 6 million rubles. The total amount of the planned annual revenue, according to the calculations of the business plan, will be about 15.55 million rubles. rubles.

Production plan

The total area of ​​the premises will be 510m2. Of them:

• dance hall area - 200m2;
• the area of ​​the landing area and vip-cabins - 110m2;
• kitchen area - 50m2;
• hall and dressing room - 80m2;
• latrines, utility rooms, warehouse - 70m2.

The monthly rent under the contract is 500 rubles / m2 or 255 thousand rubles. monthly. All premises will be equipped and reconstructed in accordance with all fire safety standards (fire alarm, emergency exits, evacuation plan, emergency fire extinguishing system, etc.). The club will operate two bars at the same time. Club working hours:

• Friday - Saturday from 20.00 - 05.00;
• Tuesday - Thursday, Sunday from 20:00 - 04:00;
• Corporate events will take place on any given day.

Recruitment

In total, the staff of workers will include 24 people. Monthly wage fund will amount to 372,000 rubles, annual - 4,464,000 rubles.

Financial plan

Fixed expenses per month will amount to 1,023,600 rubles.
Main fixed costs night club are the costs to pay wages employees - 36% of total expenses. In second place in the structure of expenses is the payment of rent payments to the owner of the premises - 25% of the total expenses of the nightclub. Then there are the expenses for the purchase of products and ingredients - 15% of the total costs and insurance contributions for employees in the Pension Fund and the Social Insurance Fund - 11%.

The gross income of the nightclub will be 3.3 million. rubles, and the net profit of the club at the end of the year will be equal to 2.8 million rubles. The night club will bring a net profit of 230,000 rubles per month. The planned profitability of the nightclub, according to the calculations of the business plan, will be 22.6%, which is a good indicator for such a business. The payback of the project with such indicators will come in 18 months.

Nightclubs - restaurants, cafes, bars, according to GOST, belong to public catering enterprises. They differ only in that the entertainment program for them is the main service, and the sale of food and drinks is an additional one. When choosing a suitable room, you need to proceed from the concept of the institution, and take into account legal restrictions.

When evaluating business ideas, such an option as opening a club, a dance night or a themed one, more often attracts young entrepreneurs. The interest is understandable: the vast majority of club regulars are people from 18 to 35 years old. On the other hand, for all its profitability, this business requires big investments, is characterized by increased risks, and a difficult organization. The success of an enterprise is determined by three main factors:

• the concept of an entertainment facility;
• place and premises for the organization of the club;
• investment to finance the project.

In fact, the first two determine the prospects of a business idea, and the entire subsequent economic calculation: the payback period of investments, expenses-incomes.

The basis of the club concept is the idea

Anything can become the main "feature" of a nightclub: the unusual architecture of the building, the original musical direction, the location: a floating platform, a beach, a roof, and so on. The concept is born from an idea, which is translated into sketches, calculations, drawings and drawings. When developing it, marketing research is used. It is necessary to assess the financial capabilities of future visitors, the need for the service; study competitors, find their strengths and weaknesses in terms of the main parameters: price, quality, list of entertainment. Examples of club concepts are shown below (Table 1).

When choosing a room for a club, they pay attention not only to its area, but also to the height of the ceilings - usually up to 4 m. Level 6 - 8 m requires a third more expensive music and lighting equipment. Moreover, it is mounted at the very first stage, even before the final finishing of the hall.

If you are just thinking about how to open your own club from scratch, it is not out of place to heed the advice of experienced entrepreneurs. It is believed that the location of the nightclub: the center, the outskirts of the city - plays a secondary role. Up to 80% of customers are regular visitors, they know exactly what they need. The second point: you should not buy a building as a property, renting is more practical. The average life of such projects is about 3 years. Then they close, rename, move to another place.

Where can you open a club?

Not every place is suitable for an establishment operating at night. It is not enough to evaluate the suitability, capacity, acoustic properties of the hall. There are special requirements for public buildings where a large number of people gather. In addition, any club provides catering services, the sale of alcohol and cigarettes. So, it is mandatory to comply with all requirements for catering establishments.

Club-restaurant according to GOST

In 2015-2016, two documents were put into effect, the requirements of which must be taken into account when organizing any restaurant, regardless of its size, form of ownership, type and range of services.

1. GOST 30389-2013 "Services... Classification...", from 01.01.2016
2. GOST31985-2013 "Services ... Terms ...", from 01/01/2015

According to the classification, a night club is a specialization of an institution according to the interests of consumers (Fig. 1). The document does not provide for special conditions for such enterprises, and all general restrictions apply to them in full (Table 2). Let's note the main ones.

1. Any catering facilities can be located in residential and public buildings (including detached ones), on the territory of railway stations, shopping and entertainment centers, offices, cultural and entertainment centers.
2. Access roads, pedestrian access with the placement of information signs should be provided to the enterprise. The surrounding area should be lit, landscaped. For the restaurant, an equipped parking lot is required, which cannot be located inside the courtyard area.
3. If the institution is located in the MKD, then all building codes for the permissible level of noise and vibration are observed (GOST 30494 - for residential buildings). Separate entrances and exits are arranged, including emergency ones, with instructions on what to do in an emergency.

When placing a club in an ordinary residential building, there are difficulties with the transfer of premises to non-residential. The Housing Code does not require the mandatory consent of all tenants (Article 23). However, in order to equip a separate entrance area, it is often necessary to occupy a piece of land belonging to an MKD, to reconstruct common areas (house wall, entrance). The issue is resolved individually, sometimes you can limit yourself to a decision general meeting(re-planning), in another situation - the consent of the owners (reconstruction) will be required.

A separate topic is fire safety requirements for catering buildings. It is possible to obtain a positive conclusion of the Ministry of Emergency Situations only if all normative documents. Wooden walls must be covered with fire-retardant paints or plastered; only non-combustible materials are allowed in the decoration, the width of stairs is not allowed less than 1.35 m.

Unsanitary conditions are the enemy of the entrepreneur

For a night restaurant, the requirements of SanPiN 2.3.6.1079-01 are mandatory for the organization of public catering. When placed in an MKD, additionally SanPiN 2.1.2.2645-10 - to the living conditions in residential buildings. We list only a few grounds that can lead to fines, and even the closure of the club.

1. You can not place workshops for cooking in basements and semi-basements. Production should not worsen the living conditions of the residents of the house (noise, odors, vibration, electromagnetic fields).
2. It is not allowed to unload products, other raw materials from the entrances of a residential building. To do this, equip a reception point from the end of the building, where there are no windows, or from the side of the street.
3. Garbage, food waste are stored in separate containers on an asphalt (concrete) site no closer than 25 m from the entrance, playground, cleaned when 2/3 of the volume is filled.
4. Exhaust ventilation is installed separately from the general building above the roof level by 1 m. A pipe of this height is attached to the wall of the house, and to use the facade, you must obtain the consent of the owners' meeting. You can peacefully settle the issue by concluding a paid lease agreement with the HOA for part of the common property of the house.

Thus, we can conclude. The law does not prohibit the organization of catering establishments, including establishments with a night schedule, in residential buildings. However, a separate building is more reliable - this will save you from numerous complaints and checks.

Financial investments, payback

Even a novice businessman understands that a club is an expensive idea. It is impossible to do without, and he needs to be convinced of the profitability of the project. Most of the business plans are designed for investments from 50 million rubles (Table 3). But among the requests for investment, you can see amounts of 10-30 million rubles, usually from a small peripheral city. Profitability is estimated at the level of 25 - 50%.

If someone is sad after evaluating the level of investment in the club business, then there is no reason for this. The task is not easy, but only a non-unique person can be attracted by such an idea as how to open a nightclub from scratch. They are very different, not all of them are distinguished by a rich entourage, and they operate quite successfully in many places. The list of the 40 best Russian clubs according to the musicians (compiled by Daily) also included small towns: Sochi, Kaliningrad, Izhevsk, even a surfer beach club near Anapa. It all depends on local conditions, if there is demand, sooner or later it will be satisfied by someone.