Privacy agreement

and processing of personal data

1. General Provisions

1.1. This agreement on confidentiality and processing of personal data (hereinafter referred to as the Agreement) is accepted freely and of its own free will, applies to all information that Insales Rus LLC and / or its affiliates, including all persons belonging to the same group with LLC "Insales Rus" (including "EKAM service" LLC) may receive about the User while using any of the sites, services, services, computer programs, products or services of "Insales Rus" LLC (hereinafter referred to as the "Services") and in during the execution of Insales Rus LLC of any agreements and contracts with the User. The User's consent to the Agreement, expressed by him in the framework of relations with one of the listed persons, applies to all other listed persons.

1.2. The use of the Services means the User's consent to this Agreement and the conditions specified therein; in case of disagreement with these conditions, the User must refrain from using the Services.

"Insales"- Society with limited liability"Insales Rus", PSRN 1117746506514, TIN 7714843760, KPP 771401001, registered at the address: 125319, Moscow, Akademika Ilyushin St., 4, building 1, office 11 (hereinafter referred to as "Insales"), on the one hand , And

"User" -

or individual who has legal capacity and is recognized as a participant in civil legal relations in accordance with the legislation of the Russian Federation;

or entity, registered in accordance with the laws of the state of which such person is a resident;

or individual entrepreneur, registered in accordance with the laws of the state of which such person is a resident;

which has accepted the terms of this Agreement.

1.4. For the purposes of this Agreement, the Parties have determined that confidential information is information of any nature (production, technical, economic, organizational and others), including the results of intellectual activity, as well as information about the methods of implementation professional activity(including, but not limited to: information about products, works and services; information about technologies and research works; data on technical systems and equipment, including elements of software; business forecasts and details of proposed purchases; requirements and specifications of specific partners and potential partners; information relating to intellectual property, as well as plans and technologies related to all of the above), communicated by one party to the other party in writing and / or electronic form, expressly designated by the Party as its confidential information.

1.5. The purpose of this Agreement is to protect confidential information that the Parties will exchange during negotiations, conclusion of contracts and fulfillment of obligations, as well as any other interaction (including, but not limited to, consulting, requesting and providing information, and performing other assignments).

2.Obligations of the Parties

2.1. The Parties agree to keep secret all confidential information received by one Party from the other Party during the interaction of the Parties, not to disclose, disclose, make public or otherwise provide such information to any third party without the prior written permission of the other Party, with the exception of cases specified in the current legislation, when the provision of such information is the responsibility of the Parties.

2.2. Each of the Parties will take all necessary measures to protect confidential information at least using the same measures that the Party applies to protect its own confidential information. Access to confidential information shall be granted only to those employees of each of the Parties who reasonably need it to perform official duties for the execution of this Agreement.

2.3. The obligation to keep secret confidential information is valid within the term of this Agreement, the license agreement for computer programs dated 01.12.2016, the agreement of accession to the license agreement for computer programs, agency and other agreements and within five years after termination their actions, unless otherwise agreed by the Parties.

(a) if the information provided has become publicly available without violating the obligations of one of the Parties;

(b) if the information provided became known to the Party as a result of its own research, systematic observations or other activities carried out without the use of confidential information received from the other Party;

(c) if the information provided is lawfully obtained from a third party without an obligation to keep it secret until it is provided by one of the Parties;

(d) if the information is provided at the written request of the authority state power, other government agency, or organ local government in order to perform their functions and its disclosure to these authorities is mandatory for the Party. In this case, the Party must immediately notify the other Party of the request received;

(e) if the information is provided to a third party with the consent of the Party about which the information is being transferred.

2.5. Insales does not verify the accuracy of the information provided by the User, and is not able to assess its legal capacity.

2.6. The information that the User provides to Insales when registering in the Services is not personal data as defined in federal law RF No. 152-FZ dated July 27, 2006. "About personal data".

2.7. Insales has the right to make changes to this Agreement. When making changes in the current version, the date of the last update is indicated. The new version of the Agreement comes into force from the moment of its placement, unless otherwise provided by the new version of the Agreement.

2.8. By accepting this Agreement, the User acknowledges and agrees that Insales may send personalized messages and information to the User (including, but not limited to) to improve the quality of the Services, to develop new products, to create and send personal offers to the User, to inform the User about changes in Tariff plans and updates, to send marketing materials to the User on the subject of the Services, to protect the Services and Users, and for other purposes.

The user has the right to refuse to receive the above information by notifying in writing to the e-mail address Insales - .

2.9. By accepting this Agreement, the User acknowledges and agrees that the Insales Services may use cookies, counters, other technologies to ensure the operation of the Services in general or their individual functions in particular, and the User has no claims against Insales in connection with this.

2.10. The user acknowledges that the equipment and software, used by him to visit sites on the Internet may have the function of prohibiting operations with cookies (for any sites or for certain sites), as well as deleting previously received cookies.

Insales has the right to determine that the provision of a certain Service is possible only if the acceptance and receipt of cookies is allowed by the User.

2.11. The user is solely responsible for the security of the means chosen by him to access the account, and also independently ensures their confidentiality. The User is solely responsible for all actions (as well as their consequences) within or using the Services under account of the User, including cases of voluntary transfer by the User of data for access to the User's account to third parties on any terms (including under contracts or agreements). At the same time, all actions within or using the Services under the User's account are considered to be performed by the User, except for cases when the User notified Insales about unauthorized access to the Services using the User's account and / or about any violation (suspicions of violation) of the confidentiality of their account access.

2.12. The User is obliged to immediately notify Insales of any case of unauthorized (not authorized by the User) access to the Services using the User's account and / or any violation (suspicion of violation) of the confidentiality of their means of access to the account. For security purposes, the User is obliged to independently carry out a safe shutdown of work under his account at the end of each session of work with the Services. Insales is not responsible for the possible loss or corruption of data, as well as other consequences of any nature that may occur due to the violation by the User of the provisions of this part of the Agreement.

3. Responsibility of the Parties

3.1. The Party that has violated the obligations stipulated by the Agreement regarding the protection of confidential information transferred under the Agreement is obliged to compensate, at the request of the affected Party, the actual damage caused by such a violation of the terms of the Agreement in accordance with the current legislation of the Russian Federation.

3.2. Compensation for damages does not terminate the obligations of the violating Party for the proper performance of obligations under the Agreement.

4.Other provisions

4.1. All notices, requests, demands and other correspondence under this Agreement, including those including confidential information, must be in writing and delivered in person or through a courier, or sent by e-mail to the addresses specified in the license agreement for computer programs dated December 01, 2016, the agreement of accession to the license agreement for computer programs and in this Agreement or other addresses that may be specified in writing by the Party in the future.

4.2. If one or more provisions (conditions) of this Agreement are or become invalid, this cannot serve as a reason for termination of other provisions (conditions).

4.3. The law of the Russian Federation shall apply to this Agreement and the relationship between the User and Insales arising in connection with the application of the Agreement.

4.3. The User has the right to send all suggestions or questions regarding this Agreement to the Insales User Support Service or to the postal address: 107078, Moscow, st. Novoryazanskaya, 18, pp. 11-12 BC "Stendhal" LLC "Insales Rus".

Publication date: 01.12.2016

Full name in Russian:

Limited Liability Company "Insales Rus"

Abbreviated name in Russian:

Insales Rus LLC

Name in English:

InSales Rus Limited Liability Company (InSales Rus LLC)

Legal address:

125319, Moscow, st. Academician Ilyushin, 4, building 1, office 11

Mailing address:

107078, Moscow, st. Novoryazanskaya, 18, building 11-12, BC "Stendhal"

TIN: 7714843760 KPP: 771401001

Bank details:

New Year and Christmas holidays are coming soon. Purchasing power at this time grows several times, and with it the competition increases. What should be the New Year's window dressing? In our article, we will talk about the basic rules and look at examples of unique compositions from around the world.

7 rules for New Year's window dressing

The task of the New Year's showcase is to create a mood, control the behavior of passers-by, involve them in a festive atmosphere and push them to commit impulsive buying. There are certain window dressing rules that merchandisers and designers use.

Colors

Traditional colors associated with the New Year and Christmas are often used to decorate shop windows: white, silver, blue, gold, red.

Composition

Do not try to display more goods on the window. The main rule when composing a composition is “Better less, but better.”

Focus

The showcase should have a focus - the main point where the eyes of passers-by stop. There can be several such points in the showcase, but no more than 4.

Lighting

Lighting plays an important role in the design of any shop window. Use additional lighting elements for festive showcases - spotlights, garlands. Make sure the lighting is well adjusted.

Arrangement of elements

When arranging goods and other elements, it is important to strike a balance. The composition can be symmetrical or asymmetrical, but at the same time properly balanced, without “white spots”.

Object size

If the store is located on a busy street, then large objects or inscriptions will help to interest pedestrians and drivers. You should not get carried away - it is better to attract attention with an interesting design, rather than huge banners with discount messages.

Zoning

Conventionally, the showcase can be divided into 3 zones: the background of the composition, the central part, the foreground - glass. When creating a showcase, pay attention to all areas.

New Year's attributes

The Christmas tree is a traditional New Year's attribute that can be played with in an original way.

Another symbol of the New Year, which is often used when creating compositions, is Father Frost or Santa Claus.

Examples of New Year's shop windows from around the world

Every year from December, a real show begins in the windows of large European stores. Showcases become the main weapon for conquering customers.

To attract as many customers as possible, retailers use the most incredible ideas for decoration.

A classic example is the well-known French store Printemps, which became famous all over the world for its compositions.

“Since the beginning of the 20th century, during the New Year holidays, we have attracted the maximum number of visitors. We earn 20-25% of our annual revenue during this period, so our showcases are truly fantastic,” says CEO department store Printemps Pierre Pellaray.

The most interesting are the plot showcases that “tell” the story. Fairy-tale themes are presented in the windows of the Moscow Central Department Store.

Dollhouse and sleigh with gifts from the jewelry house Tiffany.

Magic windows of the Amsterdam store De Bijenkorf.

London's Harrods department store and its Christmas Express, each carriage of which presents a different collection of clothing and accessories.

Deer from hair dryers and hares from shoe care products in the creative windows of the John Lewis store.

A snowy fairy tale in the windows of the Bergdorf & Goodman store in New York.

New Year's window dressing is a whole science, with the help of which you can not only attract people's attention, evoke emotions and increase sales, but also create an atmosphere of fairy tale and magic.

It is impossible to imagine the pre-holiday fuss without the entourage corresponding to the upcoming celebrations. Everywhere they decorate the facades of buildings, windows, doors, transport, and, of course, store owners and designers do not ignore the preparation of shop windows for.

Window dressing is, first of all, a kind of expression of respect for regular and potential customers, creating an appropriate festive mood for them and, as a result, an increase in sales growth. The site team is delighted with some of the design ideas that the designers and store staff brought to life, as well as their work in creating unique New Year and Christmas window displays. Therefore, we decided to introduce our visitors to the collection of the most successful original and unusual holiday showcases.

It should be noted that different stores require a different approach to decor.

Festive decoration of retail premises is an integral part of the New Year's fever. But the use of traditional details, such as a Christmas tree, balls, garlands, is far from all the possible decorative details used.

After all, a decorated showcase in an unconventional, bright and bold way is, first of all, a competent marketing ploy. A move that is necessarily thought out to the smallest detail and depends on the target and specialized trade orientation of the store. A creatively designed showcase is a vital necessity of modern trade.

Big bright sled, mannequins in winter clothes, figurines of deer, bears will replace the familiar balls, snowflakes and inexpensive tinsel that has become boring for many years.

Large posters and plotters (posters and stickers) depicting New Year's balls, cheerful children, complemented by 3D compositions and unusual combinations and bold decisions of using monogram decorative elements look beautiful and unique. The peculiarity of the store, especially in the evening, is emphasized by flashing garlands and artificial lighting.

When compiling a list of materials used, it is necessary to adhere to the rule of the "golden mean" - the perfect combination of chic and conciseness, to avoid pretentious design. The minimum amount of text and the maximum amount of lighting and use of color are encouraged. “Not alien” is such a design and preparation of showcases for new year holidays, as well as individual parts of "showcase" compositions in home windows.

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For the New Year holidays and Christmas, we developed the design of shop windows and decorated them in a festive New Year's style.
Decorative design and installations contain all the elements typical for the New Year holidays, Christmas and a winter fairy tale. Trees decorated with New Year's toys, fairy-tale characters, fairy-tale and decorative animals, Father Frost and Santa Claus, decorative snowflakes and snow, and other similar attributes of winter holidays. One of the important elements of the showcases are large decorative hanging rings, decorated with various coatings with sequins and rhinestones, including "Swarovsky" rhinestones.
The rings serve as small showcases for various clothing, accessories and decorative items.

Winter (New Year's) decoration of shop windows and interiors of shops (design, production of decorative elements, decoration)

Winter (New Year's) decoration of shop windows and interiors of shops (design, production of decorative elements, decoration)

Winter (New Year's) decoration of shop windows and interiors of shops (design, production of decorative elements, decoration)

Winter (New Year's) decoration of shop windows and interiors of shops (design, production of decorative elements, decoration)

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Winter (New Year's) decoration of shop windows and interiors of shops (design, production of decorative elements, decoration)

Winter (New Year's) decoration of shop windows and interiors of shops (design, production of decorative elements, decoration)

Winter (New Year's) decoration of shop windows and interiors of shops (design, production of decorative elements, decoration)

Winter (New Year's) decoration of shop windows and interiors of shops (design, production of decorative elements, decoration)

Winter (New Year's) decoration of shop windows and interiors of shops (design, production of decorative elements, decoration)

Winter (New Year's) decoration of shop windows and interiors of shops (design, production of decorative elements, decoration)

Winter (New Year's) decoration of shop windows and interiors of shops (design, production of decorative elements, decoration)

Winter (New Year's) decoration of shop windows and interiors of shops (design, production of decorative elements, decoration)

Winter (New Year's) decoration of shop windows and interiors of shops (design, production of decorative elements, decoration)

Winter (New Year's) decoration of shop windows and interiors of shops (design, production of decorative elements, decoration)

Winter (New Year's) decoration of shop windows and interiors of shops (design, production of decorative elements, decoration)

Winter (New Year's) decoration of shop windows and interiors of shops (design, production of decorative elements, decoration)

Winter (New Year's) decoration of shop windows and interiors of shops (design, production of decorative elements, decoration)

Winter (New Year's) decoration of shop windows and interiors of shops (design, production of decorative elements, decoration)

Winter (New Year's) decoration of shop windows and interiors of shops (design, production of decorative elements, decoration)

Winter (New Year's) decoration of shop windows and interiors of shops (design, production of decorative elements, decoration)

Winter (New Year's) decoration of shop windows and interiors of shops (design, production of decorative elements, decoration)

Winter (New Year's) decoration of shop windows and interiors of shops (design, production of decorative elements, decoration)

Winter (New Year's) decoration of shop windows and interiors of shops (design, production of decorative elements, decoration)

Winter (New Year's) decoration of shop windows and interiors of shops (design, production of decorative elements, decoration)

Winter (New Year's) decoration of shop windows and interiors of shops (design, production of decorative elements, decoration)

Winter (New Year's) decoration of shop windows and interiors of shops (design, production of decorative elements, decoration)

Details 09.07.2015

The design of the New Year's interior of the house has its own trends that change in each new season. What interesting things has the 2016 fashion season prepared for us? What colors, decor elements and other design nuances will be fashionable in the upcoming winter season?

At the peak of fashion original colors

If you prefer a non-standard approach in the design of your interior, and choose bright rich colors, then we are in a hurry to please you: this season you can show your imagination in the best possible way!

The most fashionable shades are rich red, lilac, purple. Moreover, adding to New Year your interior is red, you will definitely attract good luck in your life!

New Year's table 2016 - focus on red

In the upcoming year of the Red Fire Monkey, bright colors will be fashionable - red, orange, yellow.

The original solution is to decorate the festive table in white and red colors. This is the most win-win and New Year's combination. You can spread a snow-white tablecloth and decorate it with red napkins. You can also choose the right ones: for example, a composition with a red candle and gold and red balls would be appropriate.

Decorate windows and ceiling

Windows and ceilings will help bring a festive mood to your apartment. So, it can be traditional white snowflakes, which this year can be diluted with purple - and your window will immediately sparkle with new colors. Create your own real New Year's fairy tale: Decorate windows with hanging balls, spruce branches and a garland.

Jungle styling

What will the mistress of the next year, the monkey, like? Of course, her native land: the evergreen jungle. If you want to surprise your guests and make this New Year unforgettable, decorate the room in a tropical style: set the table abundantly with exotic fruits, hang bunches of bananas in the room, decorate the room with soft monkey toys, and use multi-colored garlands instead of creepers.

What could be better than giving yourself good mood having fun and dressing up your apartment? The New Year's guest of 2016 will not be able to resist such attention, and will definitely visit your home, bringing good luck with her!