A large sector is made up of men who purchase flowers for their loved ones; women who often buy flowers to decorate a room or as a gift. Every city has a large number of flower shops, pavilions and stalls that can compete. Therefore, how to organize a flower business in such a way as to make a profit? To do this, a number of factors must be taken into account.
Organization Features

In this business, several components play a major role. It is necessary to accurately determine the size of the initial investment, objectively calculate the state of the flower market sector, seasonal fluctuations, and strategically place the point of sale. The key to success is a reliable and trusted supplier. So, we organize a flower business.

To organize a flower business, it is enough to register with the local branch of the Federal Tax Service of Russia as individual entrepreneur, register with the branch pension fund, as well as decide on the type of taxation and start looking for premises.

Type of outlet

There are several types retail stores, but not everyone is suitable for a person who does not have experience and large funds for investments. The most suitable option for beginners in this field of business is to open an online store. Here you need to take care of the product range, a quality website, a warehouse space, a delivery method, and personnel for receiving applications.

The flower pavilion will require big investments. You will need a spacious room, decorated in a designer style; a well-chosen assortment of plants. It is necessary to take care of the design of bouquets, everything should be on the level. For more income you can open a chain of stores.

In order to start trading in flowers, investments Money are reduced to minimum amounts, about 300-1000 dollars.

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Necessary materials

You will need a number of materials and tools to create unique bouquets:

• cellophane wrappers;
• ribbons of various colors;
• all kinds of accessories;
• cutting tools.

In hot and cold seasons, it is best to purchase an electric heater and air conditioning. It is good to purchase special refrigerators for storing flowers.

For your business to be profitable, it is important to properly position outlet. It is best to trade at crossroads, busy streets, restaurants, clubs, near schools, kindergartens and universities. Sometimes, to choose a good place, you need to change a few. The main thing is to analyze the results of trading on various platforms.

It is very important to properly prepare the goods for sale. Bouquets should be arranged skillfully, flowers should look fresh and attractive. From roses, it is best to cut the thorns to half the stem. In order for roses to absorb water, the stems must be trimmed. Flowers should be stored in a film or cellophane so that they do not lose their presentation. Before selling, it is best to place them for several hours in water heated to 4 degrees. So they will look fresher and more beautiful.

Most of the goods will consist of roses, because these are the most purchased flowers. In addition, they are relatively expensive. The price depends on the season and place of production. Carnations will also make up a significant part of the flower stock. They are much cheaper than roses. It is worth buying tulips, orchids, daffodils and gardenias.

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Choosing staff

Flower business will require careful selection of personnel. It is best to hire a person with a florist education who knows a lot about arranging bouquets and caring for flowers. In addition, the seller must be sociable, polite, energetic, reliable, honest and physically healthy. Place ads in local newspapers or the Internet to attract candidates. The ad must offer a decent wages and good conditions labor.

You can organize the sale of flowers in restaurants and clubs. For such work, it is best to choose girls. It can also be students who want to earn extra money. They can be dressed in beautiful costumes that reflect the image of your company or restaurant.

Before hiring a person, you need to find out as much as possible about him, because employees will work with cash. Ask for at least two references from your place of study or work. Entrust work with money only to reliable people. After recruiting employees, explain to them what their duties and responsibilities are. Check each worker at least once every three days.

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Advertising campaign

This business differs from other types of business in that traditional advertising is practically ineffective here. In this case, a direct form of advertising is needed. It should draw attention to the seller as the buyer approaches the seller's location.

The best form of advertising is a sign that will grab attention and let you know that flowers are for sale. At the sight of such a sign, many will begin to consider what you are selling. The sign is best made with your own hands to attract buyers with your personality.

On the eve of any holiday event, you can print an article about your store, attach photos and send it to the editors of a local magazine or newspaper. In this way, people will be able to learn about your business, and you will get potential buyers and profits.

In order for a business to develop and be successful, you need to properly organize daily work. No need to spend more than 3 hours a day on the purchase and preparation of goods for sale. It may take several months to fully organize the entire workflow. But then everything will go like clockwork. In the morning, it is best to prepare flowers for sale, organize the work of sellers and deliver goods.

The time of the highest sales will depend on where the store is located. Stores located in busy areas will sell more flowers from about 4 to 7 pm, as people return from work at this time. Most people buy flowers on their way home, not to work. The most profitable days are weekends. As for flower sales points located in restaurants, the most profitable time is from 18:00 to 21:00. During a downturn in restaurant sales, vendors may cruise the streets looking for customers and then head back to the restaurant. It takes some time for salespeople to gain experience in this business. Girls selling flowers in restaurants should be nice and friendly. They should be able to unobtrusively approach the couple and offer the guy to give his lady a flower.

The flower business attracts, first of all, with small investments and good profitability. However, due to the fragility of flowers, the seasonality of sales and many other factors, you should take a responsible approach to organizing a business.

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The main nuances of the flower business

To create a business on flowers, you need to consider the following features:

1. Perishable goods. Flowers tend to lose their original appearance, and this happens quite quickly. In this regard, not only the proper care of the flora of your store will be required, but also careful planning of the purchase of goods.
2. Product rates. The prime cost of flowers is quite low, but the margin on them is from 100 to 150 percent. Only a limited list of goods, such as medicines or weapons, has such significant indicators. To maximize the return on business, the owner must take this fact into account.
3. Flexibility. The flower business does not require a tangible start-up capital, and what is also important, does not require much effort when closing a case.
4. Seasonality. Revenue will change depending on the time of year. Surplus profit will be holidays, the time when gifts in the form of flower bouquets will become the main manifestations of attention. The most unprofitable season for business will be summer, when people will have the opportunity to grow flowers in summer cottages or simply pick them in parks.

Flower Business Forms

The next step after deciding to engage in the sale of flowers will be the choice of the form of this activity. There are several flower business formats, each with its own advantages and disadvantages.

Flower business happens:

• flower tents;
• small flower shops;
• flower online stores;
• flower boutiques.

flower tents

The main disadvantage of this format is a large dependence on the location. It is important to understand that it will not be possible to avoid competition here, and two different tents with flowers standing next to each other are normal phenomenon. The ideal option would be to open a future stall next to a large flow of people. As an example, consider a crowded square, where you can make good money selling flowers to young people in a hurry on a date.

Due to the small dimensions of the room, it is simply impossible to provide due attention to the care of flowers. The owner will be required to place products as closely as possible on a few shelves and at the same time not harm the quality of the goods.

Little flower shops

We are talking about full-fledged flower shops with an area of ​​​​30 m2. Such a business will require not only significant investments, but also a deeper analysis of competitors. Locating outlets near such establishments is fraught with significant losses in earnings. A significant role in the amount of profit will also be played by a rich assortment, which can be increased by the area of ​​\u200b\u200bthe premises. In addition, staffing needs to be expanded. If one seller could work in the pavilion, then the store should have several employees, and with the desired education of a florist.

Flower online stores

Many businessmen already today have popular online projects for the sale of flowers, and based on their feedback, a number of advantages of this format can be noted. The most significant plus will be the convenience for the buyer when making a transaction. As a rule, people do not have much free time, in this regard, buying from a mobile device or home computer looks extremely attractive.

The most important step in organizing an online store is the development of a website. The creation of such a portal should be done exclusively by a professional, because the lion's share of success will depend on the appearance and convenience of the service. The importance cannot be underestimated this stage, so it's best to contact a reliable web studio.

Also an important role is played by the room for storing flowers and the organization of delivery. The room where the goods will be waiting for their customers should be dry and cool. Ideally, the temperature in the room should be around 18 degrees Celsius. Delivery should be handled by responsible people, delays and delays are unacceptable.

flower boutiques

The most expensive at the start, but at the same time the most format of the flower business is a salon. The area of ​​such a room should be at least 60 m2.

The prospects for a flower boutique are practically unlimited. With due attention to all the details and nuances, a business can bring enormous profits to its owner.

The possibilities of such an institution are significantly expanded mainly due to the presence of highly qualified personnel. Professional florists are able to create real masterpieces from expensive plant varieties. For such a product, in the end, the client will need to pay a round sum, so a flower salon is a business exclusively for big cities.

One of the significant distinguishing features This form is an opportunity to work with corporate clients. Contracts and agreements concluded with various organizations immediately take the most significant positions in the income of your business.

Photo gallery

flower pavilion Flower shop An example of a flower online store flower salon

Step-by-step instructions for opening a flower business

After a thorough analysis of all the advantages and disadvantages of opening a flower business from scratch, you need to go directly to the actions themselves. To understand where to start, first of all, you need to draw up a clear plan, which will include all the steps necessary for implementation.

The sequence of actions is as follows:

1. Registration of documents.
2. Supplier search.
3. Finding a shop space.
4. Purchase of equipment.
5. Personnel selection.
6. Assortment compilation.
7. Advertising.

Paperwork

The procedure for registering a business is simple and does not take much time. But in addition to registering an IP at a point of sale, there must be a list of documents, most of which should be available to customers.

These documents include:

• trade license;
• the conclusion of the sanitary and epidemiological station on compliance with the standards;
• book of complaints and suggestions;
• packing list.

Supplier search

To minimize risks, experienced entrepreneurs work with several suppliers at once. When choosing them, you need to be guided by reliability and relevant to you. pricing policy. For example, a product from Colombia has low price, but the speed of implementation should be as fast as possible due to the low quality of products. Such products are suitable exclusively for pavilions and stalls.

Flowers from wholesalers from Russia are distinguished by a more expensive price, while the shelf life is much longer.

The main suppliers on the market are:

• Holland;
• Ecuador;
• Russia.

It is necessary to focus on the goods from these countries.

Competent purchase of goods plays an equally important role.

There are several types of such procedures:

1. Basic purchase. Those positions and their number that are sold in any case. Through the main purchase, the range is replenished with a pre-order, this will save you time and effort in the future. In addition, there are discounts on basic purchases.
2. Additional purchase. Requiring a certain experience in business process. Flowers of a certain variety or type are purchased, which are supposed to be sold. There are no constant values ​​in this case and cannot be, because demand is constantly changing.
3. Holiday shopping. Demand on such days becomes peak, respectively, purchases are carried out in much larger quantities. The main holidays for flower business owners will be February 14 and March 8. In the first case, the purchase is made three weeks before the date, in the second - a month.

Shop space search

When searching for and choosing premises, businessmen are guided, as a rule, by the degree of population of the place in which this premises is located.

The outlet may be located:

• in the tone;
• in the pavilion
• in a separate room;
• on the first floor of a residential building;
• in the mall.

If there is a need to save on rent, then you can choose a shopping center.

When concluding a lease agreement, there are also some nuances. In particular, it is important to clarify whether utilities are included in the amount of monthly payments.

This video talks about right choice premises for a flower shop. The material is taken from the UFL flower delivery channel.

Purchase of equipment

Of the mandatory purchases, it is worth highlighting cash register. Its cost varies from 9 to 15 thousand rubles. It will be desirable to purchase a refrigerator, especially for medium and large stores. For small rooms, you can limit yourself to installing an air conditioner.

This also includes the purchase of packaging for bouquets. Transparent cellophane is the most popular type of packaging, it is mandatory to purchase.

In addition, you should pay attention to other means of registration:

• grid;
• tape;
• felt;
• matting.

When choosing tools, you can limit yourself to a sector and scissors.

Recruitment

Of particular importance in the selection of personnel is the creative potential of the employee. Flower shop employees must have out-of-the-box thinking, originality and creativity are the main qualities. For salons that deal with designer products from flowers, a highly qualified employee with the education of a florist is needed.

In addition to customer service staff, large establishments will need an accountant and administrator. An online store cannot do without responsible couriers and drivers.

Also, for any type of enterprise, the friendliness of the staff plays an important role. In the situation with the flower business, this role is greatly enhanced. The buyer comes to the store, as a rule, in good mood, the task of the employee is to preserve and increase this mood.

Assortment compilation

The rate of payback of the project and its success directly depend on the size of the assortment. But there is no universal selection of products for all forms of flower business. Due to its characteristics, each format requires a certain range of goods.

For pavilion

Small tents, stalls and pavilions are limited to the selection of live cut plants. Due to the ensured large turnover in crowded places, such products do not have time to lose quality. At the same time, when buying similar goods, it is more profitable for small enterprises to work through intermediaries.

Among the most popular types of cut fresh flowers, the following can be distinguished:

• carnation;
• chrysanthemum;
• the Rose;
• gerbera;
• tulip.

For shop

Shops and flower boutiques significantly expand their range.

It may include:

• cut flowers, including exotics;
• designer bouquets;
• decorative indoor plants;
• flower care products;
• soils;
• pots and vases.

Some establishments diversify their assortment with:

• holiday cards;
• souvenirs;
• toys.

Advertising

A marketing campaign in the case of a flower business does not have to be large-scale. Entrepreneurs limit themselves to signs and leaflets. Flower boutiques can afford to advertise on television. Internet projects place information about themselves on various third-party portals and various banners.

Flower business profitability

According to experts, the profitability of the flower business is relatively high. The exact percentage depends on the size of the business and other factors such as location and staffing. The flora trade market shows good growth rates, which means that it is possible to enter it in the coming years.

The flower business is quite a profitable area - according to statistics, only one store out of ten closes. Therefore, if you decide to do it, then you made the right choice. In addition to all the so-called aesthetic beauty, it is also very profitable. In this article, this niche will be described in detail.

Like any field, the flower business has its own nuances. Starting from the problem of finding suppliers, ending with storage and sale. Since this is a fairly competitive niche, you should stand out from the rest. Also, success depends on many factors, consider everything in the business plan. Starting from climatic conditions, ending with population density and infrastructure development.

The advantages of such a business:

• high profitability;
• several ways of development;
• possibility of gradual scaling;
• the ability to expand the range without investment;
• many peak periods for sales;
• the opportunity to embody aesthetic creativity.

Disadvantages of this business:

• high cost of logistics to remote regions;
• the problem of finding normal suppliers;
• the safety of the goods;
• dependence on the dollar exchange rate;
• dependence on weather conditions.

Where to begin

How to open a flower business? First of all, you need to analyze the market for demand. You can do this simply by walking around the city and counting the existing stores. Further, it is necessary to calculate the available capital and the cost of rent, in this case, it is very expensive.

Where to get flowers

If the population of the city is about a hundred thousand people, then most likely you have large sellers. They can do wholesale business. If you still could not find a supplier, you need to look in the nearest large city. If this option does not work, you need to look for contacts on the Internet. Also, it is quite profitable to work directly with suppliers from Ecuador and Holland.

Business organization options

When you are a novice businessman, it is advisable to choose directions and development options. In the paragraphs below, we will cover the main ones. Also, it is desirable to determine the scope of your competence in matters of this niche. It can be the ability to decorate flowers, determine freshness, or beautifully combine a bouquet. Based on the available capital, determine which flowers you will sell, which related products, and so on.

Sale of home flowers

If you have enough free time and free territory, this is an option on how to start a flower business from scratch. But keep in mind that there are quite a few species of such plants. Build at least small business, in such conditions is quite difficult. But if you live in a rural area and have your own plot, this opens up more opportunities. Growing flowers on the site, creating greenhouse conditions for them, is quite realistic.

Several types of flowers that you can grow at home:

• chrysanthemums;
• pelargoniums;
• tulips;
• azaleas;
• annual asters.

Photo gallery "Types of flowers"

Salon opening

It is fair to assume that a flower shop is an order of magnitude higher than a regular store. The difference lies in the range of services provided to customers. In the first case, it is only selling flowers and making bouquets. But in the second, it is an opportunity to order the decoration of surfaces with flowers, the creation of designer baskets and so on. More often, salons even visually look more luxurious than stores.

average cost salon launch:

• rent of premises (100,000 rubles);
• showcases and coasters (70,000 rubles);
• florist (30,000 rubles);
• consumables (20,000 rubles);
• the first batch (150,000 rubles).

Total: 320,000 rubles.

Online store and delivery

In the case of this group of goods, you can start a business without investment. You can do this using the online store. The latter can serve as a channel for additional sales, as well as a starting position at the beginning of a business. Delivery from an online store quite strongly stimulates sales and positive reviews. The main thing, in this case, is the punctuality of the courier and the availability vehicle.

Video "Flower business"

From the video you will learn how to organize the work of a flower salon.

The flower business is a branch of retail trade in which, more than in other types of activity, risk and opportunity are intertwined, since the demand for flower products can serve as some barometer of people's well-being.

According to experts, the volume of bouquets and compositions sold directly depends on the level of financial well-being of the region, but the mentality of the nation also plays a certain role in this matter.

Like any other, the flower business is distinguished by its specificity, which is dangerous to underestimate. The country, for example, has not yet established norms for decommissioned flowers, although, according to professional florists, this figure is close to 10%.

This type of business is also attracted by a relatively small amount of start-up capital, which depends on the type of outlet and its location.

How to start a flower business

Registration

The registration procedure is probably the easiest step in this business. Register individual entrepreneurship in accordance with 52.48.32 OKVED " Retail flowers." Individual entrepreneurs also need to decide on the taxation system (UTII or STS). If a businessman values ​​time more than money, you can entrust this stage to intermediary law firms.

After registering an individual entrepreneur or LLC, a cash register is purchased with subsequent registration with the tax office. Self-effort takes two weeks. With the service offered by KKM sellers, the whole process takes up to 3 days.

It is worth remembering about printing. Individual entrepreneurs under existing legislation can work without it. However, there is one caveat: not always suppliers agree to sell products without a stamp on the documents.

Documentation

A point of sale of any format must have documentation available to customers:

• Trade Permit (can be obtained from municipal authorities in accordance with federal law No. 381-F3).
• SES conclusion.
• Review book.
• Price (optional).
• Invoice (for buyers is not important).

Other papers ─ cash register, lease agreement, certificate of registration of KKM ─ are also better to keep in the store all the time. Personnel are hired only with sanitary records (order No. 302 H), badges with a photo and name are made for employees.

Certification

Certificates in the flower business are not required, but there is one condition. These documents inspire confidence in buyers, especially since this formality costs the owner of the business the cost of a photocopy. After all, many reputable suppliers undergo voluntary certification, and partners should ask them for a copy of the certificate when purchasing.

Flower business formats

Conventionally, the flower business is divided into four formats:

small flower tents

Most often they are located near the subway or transport interchanges. The competition here is high, but there are enough buyers with the right choice of location.

In order for a small pavilion to bring a good and regular income, it must be taken into account that flowers are a fragile and short-lived commodity, therefore, first of all, you need to worry about a good turnover.

In this format, the basis of sales is cutting. Approximate range of mini-pavilions ─ 20 types of flowers. Packaging plays an important role.

Small flower shops

They are placed in shopping malls and other busy places. Here, in comparison with a tent, there is more trading area, and hence the possibility of expanding the range.

In addition to traditional cut flowers, they also offer ready-made florist compositions, potted flowers, ceramics and souvenirs (serial and author's), gifts, flower soil, plant care products and related products.

With an increase in the range of products with a long shelf life, there is a good chance to balance all costs. In such a situation, the store's profit is no longer so unambiguously dependent on turnover volumes, which will allow selling a smaller number of flowers during periods of decline in demand, receiving a stable profit from related products.

Such a format and investments require the appropriate ones - at least $ 20,000. The payback time for such a store also depends on the opening season, but in any case, it will have an obvious advantage - a stable business with a wide range and permanent client base.

Floral online store

It is best to create with real experience work in an existing flower shop. The modern rhythm of life has turned flower delivery into a highly demanded service. In addition to stationary boutiques, this type of service is provided by online stores where customers place orders without leaving their homes.

Of all the flower business formats, the last option requires a minimum initial investment. Without experience in selling a specific product of a perishable group, accumulated partnerships with suppliers and a client base, the probability of a successful start in this type of flower business is low.

Flower Specialty Boutiques

Here, everything must be beautiful - from the design of the room, developed by stylists, to exclusive compositions created by master florists.

Experts estimate the cost of opening a salon at least $ 80,000. With proper investment, such a business promises to be stable, give people joy, and have good prospects for development.

Experts estimate the profit of salons at $ 5,000 per month. And if it is next to business center and has permanent corporate clients, making out all their activities, his profit will be even greater.

Location selection

Finding the perfect location for a flower shop is a matter of paramount and not the easiest, because this business is highly competitive, and if there are tempting offers from tenants, then the rental price will be appropriate.

The average price in the central regions for a retail area with a high flow of buyers is $ 1000-2000 per sq. m. m per year. And since the key to success in the flower business largely depends on the choice of your chocolate place, you should pay attention to this moment, attracting, if necessary, specialists with a city trading map for consultation.

A point of sale can be arranged:

• In a tonar - a small "house" - a trailer.
• In a pavilion of modular sections.
• In a separate building (if you're lucky).
• In a built-in room in houses on the red line.
• In the mall.

The most profitable rent is in the shopping center, in the pavilions a little more expensive. The fate of a flower shop is largely determined by the choice of location.

Underwater rocks

The metro station is not necessarily another plus. The direction of the flow is important: people go home or vice versa.

Good traffic on the highway. If the place is closer to the center, then strong traffic is obtained where the direction of movement is towards the region, when located in sleeping areas, the center is chosen as a guide.

Among the nuances - for a quick start, you need to keep track of competitor understudies, as well as the possibility of parking in the area of ​​\u200b\u200bthe store.

When discussing the conditions and drawing up contracts, specify whether the total amount of the lease includes communal payments– another solid item of expenditure. It is necessary to check the existence of a contract for garbage collection, otherwise it will be problematic to get rid of packaging containers.

For repairs, arrangements, window dressing, you can ask for rental holidays - a standard need for trade organization. It is also worth clarifying whether the architectural plan provides for the placement of outdoor advertising.

When concluding a contract, it is advisable to use the help of a lawyer. It is not so expensive, and only a specialist will be able to see all the pitfalls, up to the end of the land acquisition period from the landlord. After all, if in six months the building goes under demolition, such savings will come out sideways.

Depending on the size of the premises, they choose the type of store, the layout and equipment of the trading floor, warehouse, and other office premises.

Arrangement of the florist's workplace in an area accessible for viewing his work will be an additional advantage.

You should not save on designer renovation of the premises, so that the atmosphere and interior create a wonderful background and conditions for sales.

Video - practical advice flower business:

Choice of equipment ─ according to clothes they meet

Advertising

Point of sale equipment

To arrange a flower shop of any type, you need special commercial furniture and equipment. Catalogs of ready-made kits for different retail space can be found on the Internet on the websites of manufacturing companies and wholesalers.

By purchasing furniture and equipment from a well-known brand, you can count on high-quality installation and warranty service maintenance. Give preference to suppliers with the possibility of serial configuration.

In addition to typical models of showcases, racks, counters and refrigeration equipment of different cost and different manufacturers, you can make a kit according to an individual order, ideal for the selected area and the general concept of the institution, because not every industrial refrigerator for universal use will look advantageous in trading floor flower shop.

In any case, the selected kit must be checked for strength and environmental safety. If the salon is a VIP level, the specification of your equipment can be sent immediately to all available supplier firms, waiting for them commercial offers. Careful selection of a potential partner allows him to understand that he is made on the terms of the tender.

Without a refrigerator, even in a favorable season, it is dangerous to open. It is inconvenient to purchase a ready-made refrigerator. If you make it for yourself, do not rush to suppliers. It is advantageous to first build a chamber, the back side of which will be "deaf", and the others - plastic "showcase windows" made to order. Doors are required.

After arranging the box, a cassette split system is installed. The total cost of a special refrigerator is 120 - 200 thousand rubles.

In mini-shops, you can install (at the price of installing an air conditioner) a split system with a winter option.

Vases and flower stands are needed. In large refrigerators, racks with shelves are installed on which glass vases are placed. Special designs will cost 4 thousand rubles. per unit, plastic flasks - 80 - 150 rubles.

The price of KKM fluctuates between 9000 - 15000 rubles.

Associated costs. Without packaging, there is no flower shop, first of all, it is transparent cellophane No. 1 ─ the most relevant packaging. For starters, you can choose the universal shades of the color scheme of the grid, matting, felt, ribbon, sisal.

To decorate the compositions, you will need tools and materials: gerbera wire, teip tape, adhesive tape, hot glue gun, secateurs, scissors, special knives, wire cutters. Such a minimum set costs about 5000 rubles.

The purchase of a cut for a small point costs about 40 thousand rubles. Full filling of a large store with goods ─ from 300 to 400 thousand.

Recruitment - what personnel and what decide

The personnel issue in the flower business is as acute as in any other. The success of a flower shop business of any type is created by talented specialists who are able to invent designer bouquets and compositions from dried flowers, decorate any solemn event with flowers and plants, and advise the most fastidious customer.

Floral designers with experience and a solid portfolio can expect high salaries. If it is difficult for an entrepreneur to pay four such professionals at once (working in turns and in two shifts), some can be replaced by student assistants with appropriate responsibilities, part-time work and an adequate salary.

In general, the salary of employees should be put in direct proportion to profit: minimum bid, and the rest is % of revenue. professional training sellers must also pass, on which the mood of buyers and the final result will depend.

In order for the seller's salary not to be higher than the owner's income, it is necessary to establish strict control over their work - for example, organize video surveillance.

Nevertheless, a creative favorable environment for the staff is very important, because this type of activity is simply filled with emotions from constant contact with the beautiful.

The functions of the manager can be taken over by the owner of the business, accounting can be transferred to a company specializing in such services. For a complete set, you will need a driver and a courier to deliver flowers.

Assortment of colors and related products

In which store, which flowers are better to sell? If there is no experience, a win-win option is mono-bouquets of roses or chrysanthemums of the same color (white, red, motley). This is especially true for small retail spaces. Potted plants are rarely sought here, and they occupy a precious place to increase the range.

For tonar

The range is minimal, as is the area:

• Carnation (regular and bush) of basic shades.
• Chrysanthemum (bush and single-headed) ─ three types.
• Rose (regular and spray) - white and burgundy color ─ required.
• Gerbera is different.
• Tulip (spring season).

For pavilion

If the pavilion does not differ much in size from the tent (up to 10 sq.m), then the assortment will be the same as in the previous version. If over 18 sq. m, you can add orchids, anthuriums, irises, other varieties of roses.

For shop

Potted crops (soils, pots, boxes) are sold starting from 30 sq. m. From 50 sq. m ─ full range:

• The whole cut in a spacious refrigerator.
• Dry and artificial flowers. Pot cultures, large-sized.
• Pots of all types.
• Soil, fertilizers, care products.
• Vases: standard, design.
• Postcards.
• A popular decor for indoor plants.

Designer compositions of cut flowers with the addition of fruits, dried flowers, sweets, and souvenirs are very popular today. The combined version looks expensive, where cut flowers and potted flowers are in one set.

Purchase of goods

The main rule is not to be limited to one supplier, even if he has the perfect product. In case of force majeure, you can lose profits plus expenses for staff salaries and rent.

The ideal option is to choose three main suppliers. The flower market is widely represented: Russia, Ecuador, Holland. If one has problems, two-thirds of the order will save the day.

Colombian products are very accessible in Russia. This product is suitable for pavilions, as it must be sold quickly and cheaply. Russian flowers are always more expensive. Pot cultures - Holland and Russia.

The rest of the suppliers will have to be chosen at your own discretion, focusing on the prices and quality of the goods supplied.

Good luck and prosperity with the world of beauty!

Video - flower business, owner reviews:

The business of selling flowers is one of the most profitable and promising, because its profitability is guaranteed by a series of regular events that are guaranteed to occur in the life of every person. Weddings, holidays, awards and even funerals… the list is endless. According to experts, the annual turnover of Russian flower shops is more than one and a half billion dollars. Why not a reason for aspiring entrepreneurs from a large list of different business ideas to take a closer look at this field of activity? It is also safe to say that this type of activity will appeal to our dear women.

Flower business pros and cons

Of course, selling flowers as an income is not ideal - it also has its advantages and disadvantages, which should be voiced.

pros

• Low threshold for entry - it is quite possible to start a flower business with 6-8 thousand dollars, which is quite reasonable prices for trading business. Moreover, the costs pay off very quickly.
• A big markup is a flower that can be purchased in some Holland for a purchase price of one dollar, then can be sold for two, three, or even five dollars. The main thing is to feel the right moment.

Minuses

• Live goods deteriorate quickly, so there is a certain sales period that must be met in order not to incur a loss (it is even customary for flower growers to immediately take into account the percentage of products that cannot be sold).
• In the transported batch of flowers there is always a certain proportion of defective goods that cannot be sold in any way.
• Earnings on the flower trade have a pronounced seasonality - flowers are sold well in summer period and for the holidays, but in winter there is a serious decrease in demand.

Flower business business plan

Opening a flower shop is not such a simple process as it might seem at first glance. To achieve success, it is necessary to calculate each step even before the start, take into account a number of nuances and trifles. Let's try to figure them out.

Registration

The first thing to do is otherwise your income will not be legal and may entail a bunch of fines and other problems. It is best to choose a model of individual entrepreneurship and a simplified taxation system. All received documents must be certified by a notary public, making several additional copies.

Location selection

This issue is on the priority list, as it significantly affects the success of your enterprise even before its official opening. The place must be selected sufficiently crowded, with a large number of pedestrians passing by. It is most advantageous to be located near metro stations, on the outskirts of markets, near railway stations and other transport hubs. It would also be nice to grab a “tidbit” near some registry office, but such places have all been occupied for a long time. If your budget is very limited and there is not enough money for a real outlet, I advise you to start by organizing your activities online. Create an online flower delivery store, fill out a price list and start selling. I'm sure it will be in demand.

Room selection

It all depends on your entrepreneurial ambitions, initial capital and set goals. For some, a small shop of about eight meters will be quite enough, but you need to understand that in this case the products will have to be sold narrow-profile. Others, on the contrary, will want to turn around 30-40 meters, providing their customers with a very different assortment. Be that as it may, know that a separate colorful pavilion for buyers will be much more attractive than a rented space on the ground floor in some building.

Staff

If you decide to devote yourself entirely organizational matters If you don’t want to do sales yourself, you should take care of hiring a qualified florist with experience in arranging bouquets. It is desirable that he be officially hired, have a completed sanitary book with appropriate assurances from the sanitary and epidemiological station.

Equipment

Yes, in the flower trade you can’t do without special equipment. It is necessary to take care of the safety of flowers - buy a refrigerator, special flowerpots and containers, as well as their appearance by creating the right lighting in your store (it’s not for nothing that they say that goods always look better on a shelf than in your home). The list of costs also includes several stands, shelves, counters and all kinds of consumables. It will be impossible for a large retail outlet to do without a cash register.

Advertising

Without using this engine of progress, you are unlikely to reach an acceptable level of income. How more people you inform about your offer, the better things will be with its competitiveness (especially at the start of the enterprise). You can make a beautiful sign, hand out brochures near the subway, and use a lot of other marketing tricks, but the best thing about your product can only be declared by itself. If you put your best products in such a way that it would be visible from the street, potential buyers will certainly want to take a closer look at it, and there it is not far from the sale.

Starting a Flower Business from Scratch: Costs

Now that we have briefly reviewed each step of starting our flower business, it's time to calculate how much it will cost and how much you can earn from it in the future.

• Registration of IP - 3000 rubles
• Renting a small area (for example, a kiosk) - about 20 thousand rubles
• The first batch of goods - 100 thousand rubles
• Equipment - 10 thousand rubles (at first, you can do without refrigeration units and other expensive equipment, and be content with flowerpots and stands only)
• Seller's salary - 12 thousand rubles

As a result, to start you will need a little less than 150 thousand, that is, about 4 thousand dollars. The costs will pay off in the next 5-6 months (the net profit of a small flower outlet is about 30 thousand rubles a month).

What do readers think about it?

Indeed, on February 14 and March 8, people are very actively buying flowers, but the rest of the time it can be a little tight with customers. Therefore, think three times whether it is advisable to take large volumes and open a large outlet. Sometimes a small stall in a busy place will be enough.
By the way, it is not necessary to trade in the corpses of flowers - you can sell live plants in pots, seeds and seedlings for the garden.

The business is profitable, but very competitive. It will be very difficult to wedge in here, seasoned flower sellers, as I think, will not let you turn around. Personally, in our market where they sell flowers, there is no place at all. Well, the market is not really big.

This whole business, in essence, comes down to the scheme “I bought it cheaper in one place - I sold it in another and “by the time” (March 8, September 1 and other dates) and more expensive.” 6 thousand dollars as a start-up capital is even a lot for him: from the experience of selling flowers to a friend, I can say that 25-30 thousand rubles are enough to buy a batch of flowers, plus transportation costs and meals on the road - another 7 thousand rubles. total amount, proceeds from the sale of these Krasnodar flowers in Tver - about 100 thousand rubles. The “exit” is very good, but, as the friend himself says, it is possible only once a year, so it’s unlikely that it will work as a side job, as a permanent business ...

Yes, the product is perishable. It is most optimal if you grow it yourself and sell it to order. However, again, flowers are a seasonal product, there is no stable demand throughout the year. If you have extra money - you can try, if borrowed - definitely not

AlexUkr, this business is one of the most profitable. Flowers are sold out quickly, the main place. And it doesn't matter what season. Both in winter and summer, in short, people always make weddings, every day thousands of women have birthdays, young people buy many flowers for their girls every day. What season are you talking about?

I also do not consider this business seasonal. There are certain months, or rather days, when the revenue is just crazy, this applies to holidays, but if you create a good name for your flower shop, that is, so that you have a constantly high-quality product and, accordingly, a beautiful one, you can earn a very large number of regular customers.

The flower business is seasonal. Flowers are well bought on holidays and in summer, in winter there is a decline. The pricing policy also has its own characteristics. The times when the profitability of the sale of flowers reached 300% are long gone. Now profitability fluctuates between 100-140% and even it is “eaten up” by possible marriage, scrap of flowers and fluctuations in trade

AlexUkr, aren't people every day on holidays? What seasonality, every day someone has a wedding, birthday, etc. Guys buy flowers for their girls on a date, both in winter and summer. Of course, on March 8 you will sell more flowers, but this is simply not a big bonus. It is profitable to trade in flowers, and it is simply silly to argue with this.

And you think that the profitability of 100-140 percent is small. I think that many people would like to receive such profitability. I completely agree with Yura123 that every day people have a reason to buy flowers at any time of the year.

I agree that 100% good profitability, however, this does not take into account marriage, flowers that did not have time to sell, rent, salary, tax. In general, I think this business is very risky. If you are ready to suffer losses, and then it is possible to earn something, then try

An interesting business idea. even worth a look. But I watched a program on TV, in which there were 20-year-old businessmen and millionaires, there were also adults there. One adult man, quite solid and not stupid, failed in this flower business and became bankrupt, so you need to be more careful with this idea and carefully calculate and plan everything.

Apparently you still do not know what they are doing with marriage, smart seasoned flower sellers. I personally know that, for example, flowers whose leaves have fallen off are taken and simply glued, and on top they are covered with ordinary varnish with sparkles so that they keep their shape. Many may have seen when buying flowers that there are some with sparkles, so similar flowers are made in a similar way.

Well then, these are crooks and not sellers living one day. You should not be equal to them, since they are not businessmen. There is an unspoken rule - a client will tell four friends about a good purchase, and ten of them about a bad one (having bought low-quality flowers). So for a long time such unfortunate businessmen will not work

Well, you have already suffered in the wrong direction. This is a business, and in business all means are good. You think only in the business of selling flowers so, no, in every business they try to sell a marriage. Even in those stores, spoiled chicken is rolled in various spices, marinated, and sent to kebabs, and then this kebab is sold without remorse.

The flower business is only very profitable if you know a lot about flowers, or you can hire a very high professional in this field. Here you need to understand rare plants, you need to sell not only flowers, but also planting material, as well as flowers in pots, and most importantly, minimize leftovers.

Well, we are not talking about knowledge, it is already clear that if you decide to do some kind of business, you should be well versed in this area and know a lot of various nuances. The main question now is different, the flower business is profitable at any time of the year, or only on holidays.

I think you can make money on this, even when you won’t believe it, I worked in almost such an area. In my youth, together with my mother, I worked in a greenhouse, where we grew roses, there were also orchids, but a specific person looked after them, who fumbles in them, that I realized there that this business is really profitable.

I saw online flower shops delivering a bouquet of roses right at the house of your beloved girlfriend, wife, mother and any other female person.) Let's say you live in one country, and your former classmate (well, as an example) in another - and here by the way, an online flower shop with payment by PS. Just a flower shop - trite.

We need to support the flower business, and make all the guys obligated to buy flowers for their girlfriends every evening. And sometimes they appear without flowers, and the business suffers.
But seriously, according to my observations, this is very profitable business. flower shops around. There are not only fresh flowers, but also indoor ones in pots, and they also cost decently, and, importantly, do not fade.