For the production of branded goods, it is best to register an LLC. But the most difficult thing will not be registration and not even obtaining permits from the fire inspectorate and SES. To protect yourself from competitors and make your products recognizable, you need to register a trademark.
This is done by FIPS (Federal Institute of Industrial Property).

The procedure itself can take up to a year and a half. so take care of the logo and design trademark and must be applied for in advance. The cost of all services related to registration is in the range of 750-1100 dollars.

room

Making napkins requires a minimum of space. Enough 60-70 square meters. The plant should consist of a workshop (we take into account only one production line) and a warehouse for storing raw materials and finished wipes. Its rent will cost about 600-900 dollars a month.

Room requirements:

• Ceilings from 3 meters;
• Electrical network 380 V;
• Availability of sewerage, ventilation system, plumbing, fire system.

Do not forget that the repair and preparation of the premises for work will also require investments: about $ 1,000.

Wet wipes production technology

Production consists of several stages. Initially, the non-woven material (raw material), together with the packaging material, enters the same machine. At this stage, a design drawing is applied to the packaging. Further, the packaging material is arranged in such a way as to form a "sleeve" in which future napkins are placed. At the same time, the product is impregnated with cleansing and aromatic agents. The soldering machine cuts the resulting sleeve into pieces and connects the edges of the package with a heated knife. Then it remains only to package the resulting products.

Equipment for the production of wet wipes

The most appropriate is an automatic or semi-automatic line of equipment. It consists of:

1. cutting machine;
2. Saturation chamber;
3. Packing and sealing machine.

To increase production volumes, it is not necessary to purchase several lines. You can choose equipment that can control several production flows at the same time. The cost of the line starts at $1300-1400 and can reach $7-10 thousand for more powerful equipment.

It is worth paying attention to equipment from such manufacturers:

• GDH MACHINE (Turkey);
• ALKE Machinery (Turkey);
• Chuangda (China);
• Dachang (China);
• Usulpak (China);
• OOO STANPROM (Ukraine);
• OOO Omsk Paper Plant (Russia);
• Omet (Italy).

The most attractive price is for Turkish and Chinese made. You can also try to look for used machines to save 20-30%.

Raw materials for the production of wet wipes

Several are used to make napkins. different types raw materials, the quality of which determines the quality finished product. The most affordable and simple materials are thermobond and spunbond.. This is a material based on propylene fibers.

Higher quality products from spunlace and airlaid. This is a softer and more durable material that gently cleanses the skin. The most inexpensive base (thermobond) costs around $500-700 per ton.

Impregnation for napkins usually contains distilled water, glycerin, perfume compositions, sometimes vitamins, preservatives. It is not so easy to make it yourself, so it is better to contact the impregnation manufacturers for wet wipes. It takes about 1 ml per napkin, so if you buy in bulk, you will save yourself a lot of hassle with self-production.

You can buy impregnations in such companies:

• 2D Pharma;
• "ISP Biochema Schwaben";
• "Univar";
• "Penta";
• "Sapsan", etc.

Packaging for napkins is made of polyethylene, lavsan, polypropylene to prevent napkins from losing moisture.

Costs and profits

In calculations, we take as a basis the purchase of a single-flow automatic line. The plant will work in two shifts, which means that it is necessary to hire 6-7 people (these are a technologist and workers, an accountant, a cleaner, a manager).

Investments in business will amount to 11-13 thousand dollars. This includes all costs for registration and obtaining the necessary permits, for the development of packaging design, rental and renovation of premises, equipment, raw materials and salaries. And with a productivity of about 60 thousand packages per month, you can get 8-10 thousand dollars. on wholesale. With monthly expenses of $5000 (rent, raw materials, salary), your net income will reach 3-5 thousand dollars.

This is a great business idea for those who are not ready to make sky-high investments. At the same time, there are many distribution channels for products, because the goods are really in demand.

Maltimex is one of the first and largest manufacturing companies wet wipes for Russian market(tm Aquael, Nuance, Fresh note, XDrive, Your Excellency). The specifics of our approach to building a loyalty program in the Russian market is associated with many factors 1. Wet wipes - impulse buying 2. Wet wipes are a seasonal product 3. Low culture of wet wipes consumption 4. Peculiarities of development of the Russian wet wipes market Particular attention should be paid to the peculiarities of the Russian wet wipes market

History of wet wipes Use in Ancient Russia The history of wet wipes is very long. The first mention of something like wet wipes is found in documents from the 11th century. On a long trip, they could wipe a tired body or, if necessary, treat a wound. In ancient Russia, a warrior took a leather bag with him on a campaign, in which lay rags of linen fabric soaked in a decoction of celandine.

In China, there were bowls in dining halls, where pieces of delicate cotton fabric lay in water with orchid petals. Use in Ancient China Guests could wipe their face and body with pieces of cotton cloth soaked in fragrant water during long feasts and diplomatic meetings.

Use in the USSR In our time, people associated with space technologies were the first to take care of the return of good traditions. Thus, in the mid-60s. the first "cosmic wet wipes" appeared. Their production was established for the first time in the USSR for astronauts. A long stay in space flights raised the question of the need to create wet wipes for astronauts.

Use in the USA Following us, such napkins began to be produced for US astronauts. Until the mid-70s in the United States, napkins were used only at the table. Then they were converted into a hygiene product for children. Who exactly belonged to this brilliant idea, history is silent. But the fact is obvious: by the 80s, most American mothers groomed their children with napkins. The quality of the products was far from first-class: the cellulose base was poorly saturated with moisturizers, quickly spread when used, the packaging was not “leakproof”, cosmetic substances easily evaporated. But nevertheless, napkins coped with their hygienic role.

Modern history of wet wipes The appearance of a new product in Russia is marked by 1997, when the founder of our company, having visited Israel, brought this idea to his homeland. It should be noted that in our country, as well as in the CIS countries, the wet wipes market is very young and quite promising. In the late 90s, we had a monopoly in the distribution of wet wipes, and strategic objectives on building a loyalty program for customers in our company was not set. But we knew that the Russian FMCG market in this segment is very capacious and will repeat the growth dynamics of the European market. This was confirmed by the rapid growth of the culture of consumption of the product, the emergence of new distributors on the market.

The role of own production in brand management. In 2004, we founded one of the first wet wipes production in Russia, the Zetel company. Zetel has the most high-tech equipment, modernized workshops, highly organized workforce meets the most stringent European quality and hygiene standards. With a broad distribution structure and in-house production, we are able to manage all brand-related processes from the product development stage.

Wet wipes market research In order to create wet wipes that meet the requirements and preferences of the consumer, it was necessary to assess the level of consumer culture, market capacity in this segment and its development trends. And in 2006 we became the initiators of opening a new direction in ACNielsen - research of this market. Last year, the market growth was 27% in absolute terms and 31% in monetary terms, it can be assumed that this trend will continue in the next 2-3 years. This will allow you to count on an increase in sales. Due to our own production, last year we grew by 28% compared to 2005.

Internal statistics Dynamics of shipments of wet wipes AQUAEL, NUANCE, INTIME in y.y. (rub.)

The place of Maltimex in the market of wet wipes Among manufacturers, Maltimex has undeniably maintained its leadership position for the 2nd year in a row. 2006

The role of the manufacturing company in shaping the Russian wet wipes market The role of the manufacturing company in shaping the wet wipes market is very significant. We offer goods not in the segment where price niches have already been formed, and where there are guarantees to hold on due to the next dumping. We offer goods of impulse demand and do not look for, but form price niches ourselves.

Determination of price niches in the market First steps towards building a loyalty program 1.Marketing research with the involvement of SOLDIS Branding & Communication Agency and ACNielsen 2.Analysis of internal statistics 3.Income level Russian population 4.Culture of consumption of wet wipes in Russia 5.Social psychology Russian consumer They allowed us to conclude that in our country there should be at least 3 price niches and 3 target audiences. The most the main task manufacturer to lay loyalty in the product itself.

Wet wipes economy class (first price niche) Consumers with low income or unenlightened potential buyers, we identified in one target audience and referred to the buyers of the product of the first price niche - economy class. Product requirements: Good material Pleasant fragrance Impeccable performance Our goals: To attract the attention of the buyer to the product To encourage the first purchase To instill a sense of the need or convenience of using wet wipes

Wet wipes in the middle price segment (second price niche) In the middle price niche, the target audience are buyers who are already familiar with the product and, having an average income, evaluate the correspondence between quality and price before making a purchase. It is more difficult to build a loyalty program here, because. many offers from manufacturers. When creating a product, we try to meet the following parameters as much as possible: 1. high quality material 2.nice fragrance 3.attractive design

Premium Wet Wipes (Third Price Niche) Wet wipes consumers in the upper price niche are upper-middle-income consumers. For this target audience, we offer premium wet wipes (high price for high quality). The product must be unique, contain special, previously unused compounds.

Umbrella brand Its role in building a loyalty program Families have different budgets and therefore napkins should be presented in different price segments. In order to increase the effectiveness of our loyalty program, we decided in 2007 to create the Aquael umbrella brand. Aquael (economy segment) Umbrella brand "AQUAEL" Aquael (middle price segment) for 2 types of networks Aquael (premium)

Trade marketing as the main way to build a loyalty program Alas, the product will not sell itself, so we are very seriously engaged in promoting the product. Given that wet wipes are an impulse commodity, the main way to build a loyalty program is trade marketing. Our loyalty program consists of many BTL promotions and is looped:

Tools Used in Trade Marketing This is the sales season for this product. Therefore, before the start of the season, we must ensure the availability of goods in the warehouses of our regional partners. We use the following Sell-in tools: profitable bonus programs for the volume of purchases free logistics discount for the first order, etc.

Sell-out Instruments Next, the main Sell-out instrument enters the process. Motivation programs sales staff distributors Mystery Shoppers (Mystery Shopper), professional contests, bonus systems. At the same time, our observations confirm the opinion of BTL-market specialists - the team bonus is not effective, the individual bonus is. Personal motivation allows you to increase sales by an average of 20% against a 10% team bonus. In some cases, we hold competitions among our partners' sales managers.

Consumer-promotion tools We also approach sub-clients individually. Basically, these are retail market players. 80% of purchase decisions are made at the point of sale. For a product of impulse demand, an important factor successful sales in the retail network is a competent consumer-promotion: merchandising design of points of sale with POS-materials holding events with the involvement of promotional staff

Efficiency of merchandising Wet wipes are an impulse purchase, and in order to interest the consumer, it must be constantly in sight, that is, in the checkout area of ​​\u200b\u200bstores, end display, extended display. Using the example of our cooperation with the Ramenka chain, the effectiveness of placement at the cash desk is confirmed by an increase in sales per day up to 6 times! In the network of Auchan hypermarkets, the end display provides an increase in sales at times! After the promotion, sales increase by 15-20% in relation to the period before the promotion. This indicates the existing loyalty to the product and brand.

Efficiency of designing points of sale with POS materials This event gives us up to 20% increase in sales due to an increase in the number of initial purchases. Holding promotions with the involvement of promotional staff (tasting, sampling, gift for purchase, etc.) is a very effective way of promotion, but very expensive. Experts believe that it will soon lose its relevance at points of sale, in Moscow this is already observed, in the regions this process will be indicated later. This is explained by the fact that the cost of a place in Moscow over the past 2 years has increased by an average of times. We believe that this tool in the consumer promotion structure is effective only when launching a new product, when it is necessary to introduce the client to the product.

The problem of enlightenment of the population Event-marketing Now there is a unique situation on the market when it is possible and necessary to pay more attention to the issues of education, training in the use of wet wipes. We participate in publications at the regional level. We use in the promotion of Event Marketing: Sponsorship in sports events in the regions, in school holidays, days of the city

Features of the loyalty program in the young Russian market of wet wipes Summing up, I would like to emphasize once again what is necessary to build a loyalty program, in our case, to wet wipes. This Market research and surveillance economic development in the country. Now the increase in the solvency of the population will stimulate the emergence of consumers with high requirements for product quality. Russian manufacturers we need to follow the path of product improvement and expand production with new lines. Consumer Education

Coalition of Producers Education through ATL is a very big budget for one company. Creating a coalition of manufacturers would allow for joint promotional and educational activities, and the buyer could decide for himself which product to prefer. Then not only the price, but also the quality of products will become a serious organizing principle, which is now the trend in the Russian market.

Government program The government should be interested in the health of the nation. In the conditions of modern ecology, this issue is very relevant. An increase in the number of diseases sometimes occurs due to the ingestion of pathogenic bacteria with unwashed food or hands. The range of wet wipes makes it possible to keep hands clean in any situation and also neutralize wounds with the antibacterial composition of lotions. In our opinion, the government in power should organize a "Health of the Nation" program, similar to the tissue loyalty program in the United States.

The role of the manufacturer in the development of the market for wet wipes A successful manufacturer will anticipate the situation on the market, attract new target audiences. Now we are trying to reposition the value of wet wipes in the bright minds of our population. We offer wet wipes as an accessory, which are so many in handbags. We are working on the design and material of wet wipes. We are also opening a new direction - the production of wet wipes with a therapeutic and cosmetic effect. At the end of 2007, we will offer the consumer moist matting face wipes, impregnated wipes for problem skin.

The formulation of the impregnating composition is a trade secret and is developed either by the manufacturer itself or under the order. In addition, ready-made impregnation lotions can be purchased from European companies such as ISP Biochema Schwaben (Germany) and Univar (Austria), etc.

In general, the formulations of wet wipe lotions vary significantly depending on their intended use. For example, cosmetic wipes often include cream or cosmetic milk. Sanitary napkins are impregnated with a solution of soapy and refreshing ingredients, they differ varying degrees humidity. The composition for intimate wipes is very gentle, often deodorizing substances are added to it. Cosmetic wipes with plant extracts (chamomile, calendula, St. John's wort and plantain) are widely distributed. They protect the epidermis well, moisturize and disinfect the surface of the skin. St. John's wort and plantain wipes also help relieve itching after insect bites and act as an anti-inflammatory agent for redness and irritation.

Baby wipe formulations typically include herbal supplements, such as may contain chamomile extract and aloe vera. Such formulations are specially designed for children with sensitive and problematic skin. There are also impregnating compounds that relieve irritation of the skin of babies after sunburn, as well as specially designed for children prone to allergic reactions. Wet wipes may contain an antiseptic. A special place in the care of the baby is occupied by oiled wipes. The composition of the impregnation includes vegetable oils, thanks to which the non-woven base receives good cleaning properties. These wipes are designed to clean children's skin from impurities, in addition, they have protective properties and are indicated for lubricating damaged skin areas.

The composition of the impregnation of wet wipes for animals often includes oils - sea buckthorn oil, tea tree oil, etc.

Some chemical substances are part of almost any wet sanitary and universal wipes: propylene glycol, PEG-40, EDTA, perfume fragrance.

Consider some of the components of lotions for wet wipes in more detail.

propylene glycol

Propylene glycol is a colorless thick liquid with a slight characteristic odor, miscible with water and alcohol, and has hygroscopic properties. Its boiling point at atmospheric pressure is 187.4 °C, its freezing point is -60 °C, and its density at 20 °C is 1.037 g/cm3. LD50 - 34.6 mg/kg. Autoignition temperature 421°C. Aqueous solutions of propylene glycol are not flammable up to 60°C. Based on propylene glycol, the most environmentally and toxicologically safe domestic heat carriers are produced.

Propylene glycol is considered one of the best and most effective moisturizers used in cosmetology. In shampoos, it is also used as an agent to stabilize the emulsion phase, improve the spreading properties of the cosmetic product, creating a pleasant feeling on the skin. It is a good solvent that does not cause skin irritation. Not toxic. Caprylic/Capric triglyceride is also a humectant. Because he has vegetable base(triglycerides), it acts as an emollient, softening and moisturizing the skin.

Properties:

Country of origin: Germany

Empirical formula: CH3CHOHCH2OH

Appearance: Clear liquid, almost odorless

APHA Chroma: 1.433%

Density: 1.036

Water: 0.05%

Chlorides: 1 mg/kg

Sulfates: 1 mg/kg

Polyethylene glycol

PEG-40. Moisturizing, softening. Odor fixer. Effective cleaner. Antistatic. Solubilizer. Viscosity regulator. Has no emulsifying effect. Dispersing and gelling agent.

As many business planners note, products whose popularity does not depend on seasonality have one significant disadvantage for a businessman. We will talk about great competition and the difficulties of conquering the consumer market. The entrepreneur will not be able to independently regulate the selling price, because it will be necessary to adhere to the average market indicators. In addition, a businessman will have to constantly be in search of new distribution channels and strive to reduce production costs.

But, on the other hand, some businessmen are attracted by difficulties and they tend to join in profitable areas entrepreneurship. These areas include the manufacture of wet wipes.

At first glance, this line of business may not seem serious, this product is not considered very valuable. But, if you look from the other side, the vast majority of the population uses this product for hygienic purposes.

Moreover, such products are made not only for people, but also for Vehicle. The use of important napkins is very extensive. Today, the vast majority of important napkins are imported from abroad, which means that a novice entrepreneur can try to join this direction.

Of the advantages of this line of business, it can be noted that the initial capital is not too large. You don't need expensive materials to make wet wipes.

The popularity of this business line is due to the fact that the production of personal hygiene items in our country is not fully developed.

This means that for a businessman who is ready to participate in the formation of the market, there is a free place in this area. The specifics of this industry are quite diverse. Having occupied it, you can engage not only in the production of wet wipes, but also try your hand at making other personal hygiene items - toilet paper or feminine pads.

Despite the difficult economic situation, analysts note the development of this business area to date.

The market for hygienic wet wipes is gaining momentum and covers more and more new consumers. In the Central and Northwestern regions, this area of ​​​​production is completely undeveloped, so it can be argued that wet wipes will be in great demand.

Before you start producing wet wipes, you need to decide what kind of wipes you will be producing. Many criteria depend on the specifics of products, namely pricing and competition.
Wet wipes can be conditionally divided into the following types:

• Baby;
• medical;
• cleaning;
• Cosmetic.

In turn, these types of napkins are divided into subtypes:

• Cosmetic - perfumery(for removing cosmetics, after shaving, refreshing, with a deodorizing effect), hygienic(disinfectants, for cleaning hands, intimate hygiene)
• Cleaning - household(for shoes, glasses, furniture, mirrors, plastic), automotive(reassigned to clean dirty hands, leather and plastic interior parts, windows).
• Specialized- designed for optics, pets and repellent.

Necessary materials for the manufacture of wet sanitary napkins.

The raw materials required for the production of hygienic wet wipes are relatively low cost. Naturally, there is a difference in the cost of raw materials from suppliers in different parts of our country.

Pricing is also influenced by other factors - the type of packaging, impregnation, material.

Wet wipes made from Spoilens have the highest cost. Such a voluminous material is made from canvas fibers, compressed by a strong pressure of water. His main feature is that it is produced without the use of chemicals and glue.

Airlaid- a material that is made from cellulose needles. During the production process, cellulose is combined with component materials blown with hot air at a temperature of 180 degrees. The manufacturer must know that it is necessary to add cotton to the raw material for greater softness and retention of impregnation.

Inexpensive napkins are made from thin fibers fastened together - spandbond, chemicalbond, thermobond.

The low cost of raw materials will certainly affect the quality of products and will be inferior to more expensive wipes.

Use of impregnation for wet wipes.

For the most part, the manufacturer himself creates the impregnation technology and keeps its composition secret.
If you systematize the data, you can see that each type of product has a certain impregnation.

• Cosmetic wipes have anti-aging and moisturizing impregnation.
• Household napkins have a disinfectant or polishing impregnation.

Other types of napkins are impregnated according to the same principle. Also in the manufacture of cosmetic wipes are used perfume additives.

Among the most expensive are cream-containing impregnation. Such wet wipes are intended for children or cosmetics removal.

Wet wipes are packed in hard or soft containers. The most common is soft packaging.

The manufacturer must be aware that the packaging film must comply with all sanitary and hygienic standards and, if necessary, have a quality certificate. The packaging must be airtight to prevent evaporation of the impregnation.

Equipment for the production of napkins.

The entrepreneur needs to choose the equipment after he decides on the type of napkins to be made, impregnation and finds a clientele for the sale of products. Also, to start a business, he will need premises for a workshop and a warehouse.

IN industrial premises located automatic equipment for the production of napkins. The production apparatus must have a saturation chamber, packing knives and cutting knives. The average machine is capable of producing 20 packs of goods every minute. average cost such a machine ranges from 25 thousand dollars. The equipment has a fairly high cost, but its performance is impressive.

If you are not big enough start-up capital, then you should choose another business project with less investment. It is not necessary to immediately buy such equipment. It can be rented or used as a form of leasing.

If you want to organize a large-scale production, then give preference to an expanded line of equipment that can simultaneously produce 12 product streams. The price of such a line starts from 250 thousand dollars.

Hired personnel for the production of wet wipes.

Not required to start production large team hired workers. This is an additional plus of the business, since you can save on wage costs. Each production employee is required to have a valid sanitary book.

In addition to the operators serving the production, it is necessary to hire several people.
Technologist. His responsibilities will include monitoring compliance with all stages of production.
Designer. His responsibilities will include the development of new product options. The constant release of new products will help your products not to get lost among the mass of hygiene products.

Promotion of your brand.

Successful business activity requires a constant search for new distribution channels and an approach to solving non-standard situations. Set aside a certain amount for the promotion of the brand and all related stages - packaging design, logo, interesting offers. Use any tricks to make your product stand out and stand out from the competition.

Remember that at all stages of starting a business there is competition. To attract consumers, you need to come up with your own chip, which no one else has. For example, foreign manufacturers produce double-sided wipes, one side of which is intended for peeling.

Now very popular ecological direction. Products that do not harm the environment are in great demand these days. In order for the tissue paper business to grow continuously, new products need to be constantly developed. With large volumes of production, it is possible to arrange the production of napkins for individual orders.

With the right approach, this can bring much more profit than the usual production of classic napkins.

You can sell products through hardware stores and large supermarkets. In the future, you can think about the release of other hygiene products under your brand name.

Business start-up costs.

Financial costs are distributed as follows:

• Equipment – ​​cost ranges from 75-300 thousand rubles.
• Advertising and promotion expenses — 100 thousand rubles.
• Fund wages — 70 thousand rubles
• Purchase of consumables 750 thousand rubles
• Technology design and development — 200 thousand rubles

The remaining costs include trademark registration and obtaining all necessary certificates. Product packaging should display information about the purpose of the product, composition, information about the manufacturer.

The estimated amount of investment in the napkin business ranges from $20,000 to $100,000. The cost of starting a business is recouped, on average, per year. For such production, this is a relatively short time.