As many business planners note, products whose popularity does not depend on seasonality have one significant disadvantage for a businessman. We will talk about great competition and the difficulties of conquering the consumer market. The entrepreneur will not be able to independently regulate the selling price, because it will be necessary to adhere to the average market indicators. In addition, a businessman will have to constantly be in search of new distribution channels and strive to reduce production costs.

But, on the other hand, some businessmen are attracted by difficulties and they tend to join in profitable areas entrepreneurship. These areas include the production wet wipes.

At first glance, this line of business may not seem serious, this product is not considered very valuable. But, if you look from the other side, the vast majority of the population uses this product for hygienic purposes.

Moreover, such products are made not only for people, but also for vehicles. The use of important napkins is very extensive. Today, the vast majority of important napkins are imported from abroad, which means that a novice entrepreneur can try to join this direction.

Of the advantages of this line of business, it can be noted that the initial capital is not too large. You don't need expensive materials to make wet wipes.

The popularity of this business line is due to the fact that the production of personal hygiene items in our country is not fully developed.

This means that for a businessman who is ready to participate in the formation of the market, there is a free place in this area. The specifics of this industry are quite diverse. Having occupied it, you can engage not only in the production of wet wipes, but also try your hand at making other personal hygiene items - toilet paper or feminine pads.

Despite the difficult economic situation, analysts note the development of this business area to date.

The market for hygienic wet wipes is gaining momentum and covers more and more new consumers. In the Central and Northwestern regions, this production area is completely undeveloped, so it can be argued that wet wipes will be in great demand.

Before you start producing wet wipes, you need to decide what kind of wipes you will be producing. Many criteria depend on the specifics of products, namely pricing and competition.
Wet wipes can be conditionally divided into the following types:

• Baby;
• medical;
• cleaning;
• Cosmetic.

In turn, these types of napkins are divided into subtypes:

• Cosmetic - perfumery(for removing cosmetics, after shaving, refreshing, with a deodorizing effect), hygienic(disinfectants, for cleaning hands, intimate hygiene)
• Cleaning - household(for shoes, glasses, furniture, mirrors, plastic), automotive(reassigned to clean dirty hands, leather and plastic interior parts, windows).
• Specialized- designed for optics, pets and repellent.

Necessary materials for the manufacture of wet sanitary napkins.

The raw materials required for the production of hygienic wet wipes are relatively low cost. Naturally, there is a difference in the cost of raw materials from suppliers in different parts of our country.

Pricing is also influenced by other factors - the type of packaging, impregnation, material.

Wet wipes made from Spoilens have the highest cost. Such a voluminous material is made from canvas fibers, compressed by a strong pressure of water. His main feature is that it is produced without the use of chemicals and glue.

Airlaid- a material that is made from cellulose needles. During the production process, cellulose is combined with component materials blown with hot air at a temperature of 180 degrees. The manufacturer must know that it is necessary to add cotton to the raw material for greater softness and retention of impregnation.

Inexpensive napkins are made from thin fibers fastened together - spandbond, chemicalbond, thermobond.

The low cost of raw materials will certainly affect the quality of products and will be inferior to more expensive wipes.

Use of impregnation for wet wipes.

For the most part, the manufacturer himself creates the impregnation technology and keeps its composition secret.
If you systematize the data, you can see that each type of product has a certain impregnation.

• Cosmetic wipes have anti-aging and moisturizing impregnation.
• Household napkins have a disinfectant or polishing impregnation.

Other types of napkins are impregnated according to the same principle. Also in the manufacture of cosmetic wipes are used perfume additives.

Among the most expensive are cream-containing impregnation. Such wet wipes are intended for children or cosmetics removal.

Wet wipes are packed in hard or soft containers. The most common is soft packaging.

The manufacturer must be aware that the packaging film must comply with all sanitary and hygienic standards and, if necessary, have a quality certificate. The packaging must be airtight to prevent evaporation of the impregnation.

Equipment for the production of napkins.

The entrepreneur needs to choose equipment after he decides on the type of napkins to be made, impregnation and finds a clientele for the sale of products. Also, to start a business, he will need premises for a workshop and a warehouse.

AT industrial premises located automatic equipment for the production of napkins. The production apparatus must have a saturation chamber, packing knives and cutting knives. The average machine is capable of producing 20 packs of goods every minute. average cost such a machine ranges from 25 thousand dollars. The equipment has a fairly high cost, but its performance is impressive.

If you are not big enough start-up capital, then you should choose another business project with less investment. It is not necessary to immediately buy such equipment. It can be rented or used as a form of leasing.

If you want to organize a large-scale production, then give preference to an expanded line of equipment that can simultaneously produce 12 product streams. The price of such a line starts from 250 thousand dollars.

Hired personnel for the production of wet wipes.

Not required to start production large team hired workers. This is an additional plus for the business, since you can save on wage costs. Each production employee is required to have a valid sanitary book.

In addition to the operators serving the production, it is necessary to hire several people.
Technologist. His responsibilities will include monitoring compliance with all stages of production.
Designer. His responsibilities will include the development of new product options. The constant release of new products will help your products not to get lost among the mass of hygiene products.

Promotion of your brand.

Successful business activity requires a constant search for new distribution channels and an approach to solving non-standard situations. Set aside a certain amount for the promotion of the brand and all related stages - packaging design, logo, interesting offers. Use any tricks to make your product stand out and stand out from the competition.

Remember that at all stages of starting a business there is competition. To attract consumers, you need to come up with your own chip, which no one else has. For example, foreign manufacturers produce double-sided wipes, one side of which is intended for peeling.

Now very popular ecological direction. Products that do not harm the environment are in great demand these days. In order for the tissue paper business to grow continuously, new products need to be constantly developed. With large volumes of production, it is possible to arrange the production of napkins for individual orders.

With the right approach, this can bring much more profit than the usual production of classic napkins.

You can sell products through hardware stores and large supermarkets. In the future, you can think about the release of other hygiene products under your brand name.

Business start-up costs.

Financial costs are distributed as follows:

• Equipment – ​​cost ranges from 75-300 thousand rubles.
• Advertising and promotion expenses — 100 thousand rubles.
• Fund wages — 70 thousand rubles
• Purchase of consumables 750 thousand rubles
• Technology design and development — 200 thousand rubles

The remaining costs include trademark registration and obtaining all necessary certificates. Product packaging should display information about the purpose of the product, composition, information about the manufacturer.

The estimated amount of investment in the napkin business ranges from $20,000 to $100,000. The cost of starting a business is recouped, on average, per year. For such production, this is a relatively short time.

The formulation of the impregnating composition is a trade secret and is developed either by the manufacturer itself or under the order. In addition, ready-made impregnation lotions can be purchased from European companies such as ISP Biochema Schwaben (Germany) and Univar (Austria), etc.

In general, the formulations of wet wipe lotions vary significantly depending on their intended use. For example, cosmetic wipes often include cream or cosmetic milk. Sanitary napkins are impregnated with a solution of soapy and refreshing ingredients, they differ varying degrees humidity. The composition for intimate wipes is very gentle, often deodorizing substances are added to it. Cosmetic wipes with plant extracts (chamomile, calendula, St. John's wort and plantain) are widely distributed. They protect the epidermis well, moisturize and disinfect the surface of the skin. St. John's wort and plantain wipes also help relieve itching after insect bites and act as an anti-inflammatory agent for redness and irritation.

Baby wipe formulations typically include herbal supplements, such as chamomile extract and aloe vera. Such formulations are specially designed for children with sensitive and problematic skin. There are also impregnating compounds that relieve irritation of the skin of babies after sunburn, as well as specially designed for children prone to allergic reactions. Wet wipes may contain an antiseptic. A special place in the care of the baby is occupied by oiled wipes. The composition of the impregnation includes vegetable oils, thanks to which the non-woven base receives good cleaning properties. These wipes are designed to clean children's skin from impurities, in addition, they have protective properties and are indicated for lubricating damaged skin areas.

The composition of the impregnation of wet wipes for animals often includes oils - sea buckthorn oil, tea tree oil, etc.

Some chemical substances are part of almost any wet sanitary and universal wipes: propylene glycol, PEG-40, EDTA, perfume fragrance.

Consider some of the components of lotions for wet wipes in more detail.

propylene glycol

Propylene glycol is a colorless thick liquid with a slight characteristic odor, miscible with water and alcohol, and has hygroscopic properties. Its boiling point at atmospheric pressure is 187.4 °C, its freezing point is -60 °C, and its density at 20 °C is 1.037 g/cm3. LD50 - 34.6 mg/kg. Autoignition temperature 421°C. Aqueous solutions of propylene glycol are not flammable up to 60°C. Based on propylene glycol, the most environmentally and toxicologically safe household heat carriers are produced.

Propylene glycol is considered one of the best and most effective moisturizers used in cosmetology. In shampoos, it is also used as an agent to stabilize the emulsion phase, improve the spreading properties of the cosmetic product, creating a pleasant feeling on the skin. It is a good solvent that does not cause skin irritation. Not toxic. Caprylic/Capric triglyceride is also a humectant. Since it has a plant base (triglycerides), it acts as an emollient, softening and moisturizing the skin.

Properties:

Country of origin: Germany

Empirical formula: CH3CHOHCH2OH

Appearance: Clear liquid, almost odorless

APHA Chroma: 1.433%

Density: 1.036

Water: 0.05%

Chlorides: 1 mg/kg

Sulfates: 1 mg/kg

Polyethylene glycol

PEG-40. Moisturizing, softening. Odor fixer. Effective cleaner. Antistatic. Solubilizer. Viscosity regulator. Has no emulsifying effect. Dispersing and gelling agent.

Ten years ago, the production of wet wipes on a contract basis in Russia was seen more as a potential opportunity than a reality. Russian market. The order could be made in China, Turkey, Germany, but not with us. This was due to the fact that the product was also a novelty for our market, and there were not enough enterprises capable of providing quality services, there was no information, and also due to the unwillingness of new manufacturers to lose a significant part of their profits. However, quite a bit of time passed, and wet wipes from Russian and CIS manufacturers began to compete with imported analogues.

Today, virtually every wet wipes company has private label orders in its portfolio. Contract manufacturing is the fastest growing segment of the Russian perfumery and cosmetics market: its growth reaches 80-90% per year. And the growing demand for the production of products under the contract is largely formed by the growth of Russian retail.

The idea of ​​contact production at third-party facilities appeared almost simultaneously with the emergence of private labels. Initially, the private label was a tool to increase profits by increasing sales volumes with a small margin, but later the role and tasks of the private label became more complicated. The private label (PL) has become one of the ways to address target audience and a way to retain customers and increase their loyalty. In world practice, it has developed so that most private label products are cheaper than their counterparts, so they are more attractive. This also applies to wet wipes. After all, today wet wipes have become an indispensable attribute of our lives and are present in a young mother's handbag, driver's pocket or traveler's backpack.

To date, such domestic companies as Avangard LLC, Cotton Club LLC, Grand A.V., Moscow wet wipes factory, Efti Kosmetik CJSC, Vestar LLC, Zetel company, Maksan LLC "a company from Cherkessk LLC "Bumfa Group". Manufacturers from Ukraine are actively working - Biosphere Corporation, Delita LLC from Donetsk.

It should be noted that the range of capabilities of domestic manufacturers is very extensive - they are able to produce wet wipes of various formats, with different properties, fragrances and purposes. Although the wet wipes have been on the market for a relatively short time, manufacturers have already gained experience in the wet wipes industry and offer mutually beneficial partnerships to all interested parties. Already now new technologies, equipment park and modern processes used in production, allow them to produce a wide range of high-quality, safe and effective products.

Who is interested in contract manufacturing?

Today in Russia and Europe there is a trend of active development of private labels among large retailers. Many chains introduce new private labels into their assortment and are actively engaged in the development of Private label. This is due to the fact that the main percentage of the consumer audience is aimed at purchasing economy-class products, although recently there has also been an increase in the consumption of middle-class goods. Due to the lower price of the shelf (unlike branded goods), private label goods look more attractive, while in order to maintain and subsequently develop customer loyalty to a private label, manufacturers pay increased attention to the quality of goods. Thus, Private label products are becoming a better alternative to vendor-branded products, and for wet wipe manufacturers, this means increased supply of manufactured products in the near future.

Network retailers resort to contract manufacturing to achieve the following results:
- promotion and popularization of the brand of its network;
- income growth due to lower input prices;
- increasing competitiveness;
- increase in the number of loyal customers;
- marketing support of own brand in the market.
Since contract manufacturing leads to a cost reduction of at least 25-30%, placing orders for the production of private labels has become an obligatory part of the retailers' development strategy.
In general, the development of own brands is of great importance for margin growth. By selling goods under its own brands, the seller improves his financial indicators. However, goods under the chain's private label are recognized by customers if they are impressed by the chain's brand itself and its values. And being loyal to him, the client transfers his trust to private label products.

Among the customers can be hotels, transport companies, air carriers, cafes and restaurants, enterprises of other industries. Contract manufacturing of wet wipes may also be of interest to companies operating in various industries and activities when they conduct promotions, sweepstakes and other marketing activities.

For example, the Avangard company produces wet wipes under a private label for such large retail chains, such as Auchan and Lenta, pharmacy chains - 36.6, First Aid, Doctor Stoletov and others, the largest foreign manufacturers of hygiene products - Johnson & Johnson, car dealership chains, companies specializing in household products, advertising agencies and other customers. The volume of manufactured products Private label occupies 42-45% of the total volume of wet wipes.

Producing private label wet wipes is extremely attractive to retailers who can create a brand, have the ability to sell in high volumes and want to capitalize on a mass product. In this case, there are two possible directions of development - contract manufacturing or development of own production capacity. If a decision has been made to develop own production, before launching your own line, it is logical to "test" the project. Thus, the most right decision the first stage will be contract manufacturing.

Let's compare the organization of own production and contract production. What is more profitable?

The main advantage of manufacturing products by third parties is the savings on equipment and the rental or purchase of production and storage facilities. When producing a small batch of wet wipes and not knowing the exact frequency of batch release, the cost of production means can be orders of magnitude higher than the cost of producing this batch of wipes from a contractor. At the same time, the customer is not involved in the organizational aspects of production: personnel search, debugging technological process, logistics of raw materials and components.

As with any industrial production, when releasing wet wipes, there are "pitfalls" that may be invisible until you encounter them when starting production. For example, these may be features of importing ingredients from abroad, packaging production, certification features (for example, certification of baby wipes), etc. For a manufacturer with experience, solving these issues is a routine daily work, which is not the first time, but for a beginner it is all new, and overcoming these difficulties takes a lot of money and time. Eliminating the hidden risk factor is one of the big advantages of working with a contract manufacturer.

But not only the technological process of production can cause difficulties for a beginner. In addition to production lines, laboratories are also required, and their maintenance is economically justified only in the case of the production of a large number of various products.

Thus, using the capabilities of experienced manufacturers, the customer receives a serious competitive advantage - he saves time and resources, focusing on marketing and sales. In the conditions of today's dynamically developing market, the loss of time is fraught with loss in the competition, and contract manufacturing speeds up the withdrawal process. new products To the market.

So, working under a contract with a manufacturer of wet wipes, customers receive the following benefits, such as:
- exclusion of expenses of the company's resources for non-core activities;
- focus on your core business;
- increasing competitiveness;
- increase in the number of loyal consumers;
- cost reduction and predictable budget due to fixed cost;
- increase in profitability due to a decrease in the purchase price;
- flexibility and increased speed of response to changing market conditions;
- reduction of current investments and, as a result, leveling of risks;
- the embodiment of their ideas with the insufficiency of their own knowledge and resources.

However, is it always beneficial for the customer to place an order for contract manufacturing? Naturally, not always - like any other business decision, it has its limitations and optimal conditions. Restrictions can serve - circulation, specific requirements, production time.

The release of a batch of wet wipes below a certain amount becomes unprofitable. Various manufacturers have different lower production thresholds, and although the main limiting factor in the production of wet wipes in soft packs is the amount of polymer film, this must be clarified with the manufacturer. Some manufacturers are trying by various methods to reduce the minimum possible circulation for the customer, thereby expanding the range of potential clients. In most cases, now to produce 10,000 packs of pocket-size wet wipes, or 1,000 - can cost almost the same.

On the other hand, if the owner of the trademark has confidence in regular stable sales, the ability to invest in the purchase of equipment and resources for the organization of production, in the long term it will be more profitable to own, internal production, and this is determined by the strategic vision of the market by the company's management.

How do you become a "contractor"?

Before offering their wet wipes manufacturing services, a company must properly assess its capabilities. Does it have a reserve of production capacities, free storage and technological areas? Can the company take responsibility for the execution of the ordered work? Is the company capable of handling the volume of orders and is it capable of providing long-term production services? After all, network fines for underdelivery of products at the height of the season or for disruption of supplies can hit the producer’s pocket hard.

To date, among the manufacturers of important wipes, there are no companies working only under contract. All of them have their own brands and a portfolio of orders from private label owners. What is the benefit of a company that has its own, sometimes very strong trademarks, to take orders on the side? This is stability. Contract manufacturing is less profitable than selling your own products, however, contract manufacturing is more stable and can be used to insure against the risks associated with the release and sale of your main brands.

In addition, most manufacturers today have excess production capacity. Modern equipment is highly productive and loading it is the main task of any owner. Among other things, the production of custom-made wet wipes has good financial indicators: profitability is at least 15%. And it is better to earn these percentages on the contract than to service idle equipment and pay salaries to non-working employees.

Contract manufacturing is a driving force in this important issue as improving product quality. orders from large Western companies contribute to the improvement of the production culture at the enterprise to international standards - the introduction of modern production technologies and logistics, the change of equipment, strict compliance with standards and the use of new materials when using raw materials and components.

Transnational customer companies attach great importance to the quality management system at the enterprise, the entire production system, as well as how the enterprise implements labor protection and environment, encouraging companies to conduct international audits and obtain certificates of conformity of quality management systems. Russian companies tend to be less demanding.

A striking example of placing a contract order for one of the largest Western players in the market of hygiene products is the production of Johnson & Johnson baby wipes by Avangard. A few years ago, the company's representatives began to carefully select a production site for the contract production of wet wipes, placing very high demands on manufacturers, both in terms of the management system and in terms of equipping production areas. Vanguard was chosen. Currently, partners are successfully cooperating, providing Russia and neighboring countries with children's hygiene products.

What do manufacturing companies offer in the framework of projects for the production of products under the customer's brand?

Today, in the contract manufacturing segment, there are the following types of services provided - full-cycle production or individual operations.

Today, the main method of production under a contract - outsourcing - is also the most in demand. It involves the production of a batch of wet wipes from scratch to the finished product and its turnkey transfer to the customer, the owner of the trademark. In this case, it is possible to obtain a low cost of packaging wet wipes due to the fact that the manufacturer immediately purchases large volumes of packaging film, material for napkins, fragrances and impregnation components, containers, and the larger the purchase volume, the lower the cost.

In the second case, separate operations are performed, for example, only packaging. Everything else - the order of raw materials and various components, their delivery, storage, transportation of finished products and coordination between various suppliers and manufacturers is carried out by the customer himself. In this case, the final cost of products for the customer will be rather higher than if the production was carried out according to the full cycle.

As a rule, when ordering full-cycle production, manufacturers, if required, undertake the development of the original impregnation formula, production, certification, packaging and delivery. At the same time, the availability of a choice of proven recipes allows customers to receive products quickly enough, with full compliance with the requirements of the technical specifications for production and maintaining quality.

If the customer needs to develop a packaging design, then this can be done by full-time specialists of manufacturing companies. And also the manufacturer can take over:
- development of the product concept taking into account the competitive environment;
- development of complex recipes that satisfy demanding customers;
- purchase of components and raw materials from leading world companies;
- selection and purchase of component materials, taking into account the latest fashion trends.

The range of manufactured wet wipes is already very wide. If at the beginning of its development the product category - wet wipes - was represented by only a few positions (baby and universal wipes), now manufacturers are ready to offer wipes for various occasions. These are hygienic, automobile, napkins for animals, for plants, glasses and office equipment.

Sometimes customers ask to make an innovative product for them, trying to turn it into a unique product offer in the future. But the release of a truly innovative product - a new tissue material, impregnation formula or packaging - requires serious investments, which means huge costs of money and time that companies do not have at their disposal today. Therefore, as a rule, Russian manufacturers create novelties, only by combining already known components. Obviously, even this work can be performed by professionals who are fluent in production technologies, medicine and cosmetology, fashion trends and market needs. All this, as a rule, is not available to the customer.

AT latest trends, existing on the market of wet wipes, one of the largest manufacturers - the company "Avangard" produces products from materials with different composition of non-woven material, various densities and textures (from 35 g/m 2 for economy class goods to 60 g/m 2 for premium products), with a wide range of different formulations of impregnating lotion. The company pays great attention to the quality of packaging materials: to attract the attention of end users, the latest achievements in the field of color and print lineature are used.

Stages of private label production

The first step is an idea. It is very important to choose a direction. It is not difficult to produce a product now, it is more difficult to sell it, especially if it is not in demand. Therefore, the main task for this stage, is an analysis of the demand for the product. Whether to release wet wipes in economy, premium format or non-standard size wipes, whether it will be one type or a line with different fragrances - all these and many other issues must be resolved at the first stage even before the start of production.

At the second stage - product development, it is important to determine what you would like to get as a result - low cost, a product with a twist, choose the material of the napkin and fragrance, packaging. All this will further affect the preparation time for production and the quality of finished wet wipes.

The third stage is the sample. In accordance with the terms of reference, several samples are prepared. After their testing, the project is either approved or finalized to the final version.

The fourth stage is certification (registration). The manufacturer is preparing required package documentation and state registration is carried out.

The fifth stage is the production of the first batch. After approval of the samples and receipt of permits, a pilot batch of wet wipes is produced.

The last stage - the sixth - serial production.

Contract risks

The main risk for customers when selecting a manufacturer "for a contract" is the wrong choice of a contractor and an insufficiently carefully drafted contract.

When selecting a manufacturer for the production of wet wipes, each customer hopes to find a partner who can guarantee the high quality of the products, an acceptable cost, having a flexible production that can both increase circulation and reduce it without significant losses. One of the important factors when choosing a contractor is the ability to strictly adhere to delivery times, especially during the high season of wet wipes sales. Compliance with deadlines is one of the most important factors in the competitive struggle among manufacturers.

The experience of the manufacturer in the implementation of orders also deserves attention. An experienced manufacturer, in addition to having all the equipment necessary for the production, must also have extensive connections among equipment manufacturers, suppliers of components and raw materials. This is a condition for the production of napkins with an optimal price-quality ratio in the shortest possible time, since time is not spent searching for components and materials.

It is advisable to find a contractor who will not formally approach the execution of the order, point out flaws and inaccuracies in the creation of the project, will participate in the improvement of products, strive to minimize costs, improve the quality of the product as if it were part of his own line. Providing comprehensive support at all stages of contract manufacturing, assessing manufacturability, compatibility with the equipment used and production modes, recommendations for improving parameters should come from the contract manufacturer, regardless of the size and importance of this order for him.

The contractor should not be bureaucratized. The rapid exchange of information when working on any order contributes to the speed of bringing the product to the market and, as a result, increases the competitiveness of both the customer's products and the contractor's services.

The calculation of the cost of producing wet wipes should be transparent to the customer. Any customer has the right to receive the following information from the contract manufacturer:
- calendar chart works describing the stages of production and delivery;
- calculation of raw materials, materials and components for the produced batch;
- time characteristics of the technological process of all major operations;
- list of used equipment.

Risks of a "contractor"
Reassessing your abilities. The manufacturer is gaining a large number of orders. At the same time, the transition from one type of wipes to another requires reconfiguring the equipment, washing the units, etc. These are additional costs and time costs - as a result, profits fall. And non-fulfillment of the order, disruption of supplies, drop in quality can lead to large financial losses.

Preparations begin for the implementation of a potentially large order, but the contract is not concluded. The problem in this case arises if special, rarely used components or packaging were purchased during preparation, which can not be used later.

Price risk: the manufacturer's profit cannot be too high, otherwise this order will become unprofitable for the client and he will go to another manufacturer offering a lower contract value.

The customer reduces orders, giving part of the volume for production to another company. As a result, production load falls and profitability decreases. The extreme case of this situation is the loss of a customer. If the customer's production portfolio is too large, and sales of own brands are not supported, then the loss of such a customer may lead to the closure of the company.

Continuous growth

Competition is intensifying and there are a number of factors that determine success in the competitive struggle: maintaining a common leadership position in the market in your industry, the quality of the raw materials of the product (the quality of the non-woven fabric, impregnating lotion), the quality of the packaging - colorfulness, brightness, spectacular design and functional properties) , supplier capacity, supplier flexibility regarding partnerships with the buyer, the clarity of logistics schemes, the absence of defects in the goods during deliveries (even during a sharp seasonal increase in the volume of orders), attractive price policy. All these components together play a decisive role in the choice of a supplier by the client.

On March 21-22, 2013, the VIII International Business Forum BBCG "Regional Brands and Private Labels in modern networks"The first place among private label suppliers in the non-food category was taken by one of the largest players in the wet wipes market - the Avangard company. The company not only occupies a leading position in the production of wet wipes, but also independently produces non-woven materials both for its own production needs, and for the purpose of selling them to other manufacturing companies.

The first prize at such a significant event is definitely an indicator of a high degree of partner trust; an assessment that characterizes LLC "Avangard" as a reliable and trusted supplier, building continuous interaction with its customers at the highest level and paying great attention to the quality of cooperation. The company is constantly developing, giving paramount importance to the quality and range of the supplied product.

The company is constantly working to increase production capacity, improve production technologies and increase the range of products offered. Cooperation with both European and Russian suppliers of raw materials certified according to the main international standards (ISO, FASP, etc.) allows using only high-quality components. Thanks to an integrated approach, the company successfully passes regular audits of production sites, supplied raw materials, management systems and product quality control systems by major customers.

In conclusion, it should be said that more and more networks, large wholesalers and distributors produce wet wipes under their trademarks. As a result, competition among a dozen players is also growing. domestic market production of wet wipes. And although, with the current well-established production, the presence modern equipment, well-trained personnel release of products is quite fast and simple, getting the order is increasingly difficult. However, high competition in this industry helps to keep prices at a fairly low level. high quality produced wet wipes, and this is in the hands of ordinary buyers.